Gearing Up for Go Time at the Eddie Aikau Big Wave Invitational
Share
Officials reviewed the swell forecast. The conditions, they agreed, checked all the boxes. The Eddie Aikau Big Wave Invitational, widely considered the worldโs most prestigious surf event, was a go.
On Dec. 22, 2024, Hawaiian Airlines proudly sponsored the elite big wave surfing competition named after legendary waterman and lifeguard Eddie Aikau. The carrier, which has served as the Eddieโs official airline sponsor since 2019, helps ensure event organizers have what they need to host some of the sportโs finest competitors at the iconic Waimea Bay surf break on Oสปahuโs North Shore.
The 2024-2025 Eddie Aikau Big Wave Invitational entered its three-month waiting period on Dec. 17, 2024, and perfect conditions developed just a week later. Long before, officials closely monitored storms in the Pacific Ocean, tracking strict swell strength, wind speed and direction, and tide levels necessary for the event to run.

Despite the short notice, Hawaiian Airlines was ready to activate and support.
โWhen weโre given the green light, itโs crunch time,โ said Jennifer Gee, senior partnership and experiential marketing manager at Hawaiian Airlines. โA lot of prep work goes on behind the scenes.”
It was a collective effort, Gee explained. Hawaiian Airlines extended flight discounts and baggage waivers to helpย surfers get to Oสปahu in time for the event. The carrierโs airport teams, some of whom were among the first faces competitors saw on their journey, ensured a smooth trip by taking care of their luggage and prized surfboards (a perk now included under Hawaiianโs standard baggage allowance). Hawaiianโs in-flight teams kept traveling competitors at ease with a relaxing cabin experience, calming underlying nerves. Meanwhile, at the carrierโs Honolulu headquarters, employees loaded up their cars with banners, awardsย and more to get to Waimea Bay as early as possible and take their posts in time for the spectacle.
The 2024-2025 winner, Landon McNamara from the North Shore of Oสปahu, took home both top Hawaiian Airlines awards: 250,000 HawaiianMiles for the Best Wave of the Day and the winnerโs prize of 350,000 miles.

When the swells arenโt pumping and Waimea Bay returns to its serene, summertime calm (the Eddie event has only run 11 times since its founding in 1984), Hawaiian continues its longstanding support with the Eddie Aikau Foundationโs annual essay contest. The contest offersย Hawaiสปiโs public and private school students in grades 7-10 opportunities to reflect on Eddieโs legacy.
Debbie Nakanelua-Richards, Hawaiian Airlinesโ director of community and cultural relations who helps review submissions, shared, โThereโs much intention behind our support of the Eddie Aikau Foundationโs essay contest. The contest has been an incredible platform for keiki (youth) to shareย thoughts, in both English andย สปลlelo Hawaiสปiย (Hawaiian language), on the values of Eddie Aikau, a waterman whose monumental legacy remains significant both in and out of the ocean.โ
In case you missed it, hereโs a look back at the 2024-2025 Eddie Aikau Big Wave Invitational
Photo and video credit: SALT + AIR Studios









































































![HBCU event at SEI on February 24. 2024.[photographer] / Trail Blazers](https://news.alaskaair.com/wp-content/uploads/2024/02/20240224_KE_048.jpg)





