Gearing Up for Go Time at the Eddie Aikau Big Wave Invitational

Gearing Up for Go Time at the Eddie Aikau Big Wave Invitational

Officials reviewed the swell forecast. The conditions, they agreed, checked all the boxes. The Eddie Aikau Big Wave Invitational, widely considered the worldโ€™s most prestigious surf event, was a go.

On Dec. 22, 2024, Hawaiian Airlines proudly sponsored the elite big wave surfing competition named after legendary waterman and lifeguard Eddie Aikau. The carrier, which has served as the Eddieโ€™s official airline sponsor since 2019, helps ensure event organizers have what they need to host some of the sportโ€™s finest competitors at the iconic Waimea Bay surf break on Oสปahuโ€™s North Shore.

The 2024-2025 Eddie Aikau Big Wave Invitational entered its three-month waiting period on Dec. 17, 2024, and perfect conditions developed just a week later. Long before, officials closely monitored storms in the Pacific Ocean, tracking strict swell strength, wind speed and direction, and tide levels necessary for the event to run.

EDDIE SALT  AIR Dec 24 4

Photo credit: SALT + AIR Studios

Despite the short notice, Hawaiian Airlines was ready to activate and support.

โ€œWhen weโ€™re given the green light, itโ€™s crunch time,โ€ said Jennifer Gee, senior partnership and experiential marketing manager at Hawaiian Airlines. โ€œA lot of prep work goes on behind the scenes.”

It was a collective effort, Gee explained. Hawaiian Airlines extended flight discounts and baggage waivers to helpย surfers get to Oสปahu in time for the event. The carrierโ€™s airport teams, some of whom were among the first faces competitors saw on their journey, ensured a smooth trip by taking care of their luggage and prized surfboards (a perk now included under Hawaiianโ€™s standard baggage allowance). Hawaiianโ€™s in-flight teams kept traveling competitors at ease with a relaxing cabin experience, calming underlying nerves. Meanwhile, at the carrierโ€™s Honolulu headquarters, employees loaded up their cars with banners, awardsย and more to get to Waimea Bay as early as possible and take their posts in time for the spectacle.

The 2024-2025 winner, Landon McNamara from the North Shore of Oสปahu, took home both top Hawaiian Airlines awards: 250,000 HawaiianMiles for the Best Wave of the Day and the winnerโ€™s prize of 350,000 miles.

EDDIE SALT  AIR Dec 24 1

Photo credit: SALT + AIR Studios

 

When the swells arenโ€™t pumping and Waimea Bay returns to its serene, summertime calm (the Eddie event has only run 11 times since its founding in 1984), Hawaiian continues its longstanding support with the Eddie Aikau Foundationโ€™s annual essay contest. The contest offersย Hawaiสปiโ€™s public and private school students in grades 7-10 opportunities to reflect on Eddieโ€™s legacy.

Debbie Nakanelua-Richards, Hawaiian Airlinesโ€™ director of community and cultural relations who helps review submissions, shared, โ€œThereโ€™s much intention behind our support of the Eddie Aikau Foundationโ€™s essay contest. The contest has been an incredible platform for keiki (youth) to shareย thoughts, in both English andย สปลlelo Hawaiสปiย (Hawaiian language), on the values of Eddie Aikau, a waterman whose monumental legacy remains significant both in and out of the ocean.โ€

In case you missed it, hereโ€™s a look back at the 2024-2025 Eddie Aikau Big Wave Invitational

Photo and video credit: SALT + AIR Studios

Attention Oregonians! Alaska Airlines announces three new nonstops around the stateย 

OR-hero

Summary

๏ฒ

For the first time, weโ€™ll fly daily between Portland and Houston starting this spring.

๏ฒ

Weโ€™re adding two daily Portland-Eugene roundtrips for convenient travel.

๏ฒ

Weโ€™re linking two sunny destinations with new Medford-San Diego route.

Yโ€™all, for the first time, Alaska Airlines is linking the Rose City to the largest city in Texas. Weโ€™re adding a new daily, nonstop flight between Portland and George Bush Intercontinental Airport (IAH) in Houston starting May 15, 2025. Weโ€™ll also resume twice-daily nonstop service between Portland and Eugene, Oregon, and offer a new route between San Diego and Medford, Oregon. All three routes will fly year-round. Tickets can be purchased now at alaskaair.com.

Portland is one of our key West Coast hubs, with more than 100 average daily departures currently serving 58 nonstop destinations from Portland, including four international routes.

โ€œWeโ€™re based in Seattle, but Portland is a second home for us where weโ€™ve been the largest carrier for more than 20 years. Our new flights out of Portland, Eugene and Medford show our continued focus on connecting Oregon with the rest of the country.โ€

โ€“ Kirsten Amrine

Vice President of Network Planning and Revenue Management at Alaska Airlines

โ€œAs passenger traffic at PDX continues to grow, so does the opportunity for airlines. We appreciate the continued partnership with Alaska that gives travelers more options to connect to major markets and more flights within our state.โ€

โ€“ Dan Pippenger

Chief Aviation Officer at the Port of Portland

Route highlights

๏ฒ
Portland-Houston:

Houston is currently our largest unserved city from Portland. Our new nonstop connects a pair of dynamic destinations that will be attractive to both business and leisure travelers. The flight will depart Portland at 10:30 a.m. and will depart Houston just before 6 p.m. This will be the third nonstop route from Portland to Texas joining Dallas-Fort Worth and Austin.

๏ฒ
Portland-Eugene:

We worked hard to make sure the timing of the two roundtrips between Portland and Eugene hit the right mark for our guests, especially for itineraries that require a connection in Portland. Another benefit: Thereโ€™s a 5:30 a.m. departure from Eugene that can be paired with a 9:55 p.m. return flight that allows for a full day in Portland without staying the night.

๏ฒ
Medford-San Diego:

This route also offers convenient flight times with a late morning departure from San Diego and a mid-afternoon departure from Medford. In mid-May, weโ€™ll offer the most daily departures and the greatest number of seats from Medford. This new service also supports our continued investment in San Diego and marks our 41st destination from there.

New nonstop routes

We have also increased our flying within Oregon this summer. Beginning May 15, our Portland-Medford route will be served four times a day instead of once, and Portland-Redmond will start flying year-round three times daily. Tickets for these flights can be purchased now at alaskaair.com.

Alaskaโ€™s elevated travel experience offers a blend of comfort and caring service for a seamless journey, including no change fees, the most legroom in First Class* and Premium Class, and the most generous Mileage Plan with the fastest path to elite status.

For inflight entertainment, our guests can enjoy hundreds of free movies and TV shows streamed to their devices. Our mainline flights are enabled with streaming-fast satellite Wi-Fi available for purchase, the option to pre-order from a range of fresh meal selections and power outlets at every seat to charge devices.โ€ฏ

Our E175 regional aircraft also offer three classes of service with all seats along the aisle or window โ€“ no middle seats. We recently retrofitted our entire fleet of E175s to add 400,000 Premium Class seats annually.

*Out of any U.S. legacy airline excluding lie-flat seats

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as โ€œALK.โ€

 

Alaska Airlines and Hawaiian Airlines offer support to those impacted by Los Angeles area wildfires

Alaska Airlines and Hawaiian Airlines

Summary

๏ฒ

Alaska Airlines and Hawaiian Airlines are donating $100,000 to the Los Angeles Fire Department Foundation and five million Mileage Plan miles to the American Red Cross for disaster relief related to the Los Angeles wildfires.

๏ฒ

Customers can contribute by donating their miles, with all donations matched up to five million miles until January 17, 2025.

The devastation from the wildfires across Los Angeles County is heartbreaking. There are so many who have lost so much, so quickly. Help is badly needed.

๏ฒ

To assist with immediate relief efforts, Alaska Airlines and Hawaiian Airlines โ€” part of Alaska Air Group โ€” are supporting the Los Angeles Fire Department Foundation with a $100,000 donation.

๏ฒ

In addition, weโ€™re donating five million Mileage Plan miles to the American Red Cross to help people affected by disasters big and small, including storms and countless other crises. The Red Cross relies on donated miles to help support its mission to prevent and alleviate human suffering in the face of emergencies like the Los Angeles wildfires.

๏ฒ

You can also help make someoneโ€™s life a little easier during such a difficult time by donating your miles to the relief effort. Go here to get started: alaskaair.com/donatemiles. If you have HawaiianMiles, you can seamlessly transfer miles to a Mileage Plan account at a 1:1 ratio at no charge. You can then use the donation link.

Weโ€™ll match all miles donated between now and Friday, Jan. 17, up to five million miles. Thatโ€™s on top of our original donation.

โ€œWe are incredibly saddened by how many lives have been impacted by the wildfires. Weโ€™ll continue to work on supporting the region as it recovers. California is an important place to Alaska and Hawaiian Airlines. Many of our guests and more than 2,500 of our Air Group employees call the Los Angeles region home, not to mention countless others who love traveling there.โ€

โ€“ Neil Thwaites

Regional Vice President of California at Alaska Airlines

Hawaiian Airlines Reveals First Look at Future Premium Lounge in Honolulu

HONOLULU – Hawaiian Airlines is excited to unveil a preview of its largest lounge investment at Honolulu’s Daniel K. Inouye International Airport (HNL), which will be home to the company’s new premium lounge set to open at the end of 2027. In December, Alaska Air Group announced plans to build a new lounge in Honolulu as part of its three-year strategic plan following its combination with Hawaiian Airlines.

BOLDRVIZ_Hawaiian Airlines_Cam 1_No Entourage

Design concept

 

“We are reimagining the travel experience with spaces that showcase our dedication to guest satisfaction and the unique culture of Hawai‘i,” said Todd Traynor-Corey, vice president of guest products & experience at Alaska Airlines. “Our new Honolulu lounge will be the first-of-its-kind within this space and will offer a modern oasis for our guests to enjoy.”

The first design concepts, which are largely inspired by Hawaii's rich natural elements, include intentional areas of surprise, organic forms, and tactile discovery. The space will come to life through sculptural elements, bold pops of color and reflective beams of light that create a relaxing environment for guests embarking on their own journey.

BOLDRVIZ_Hawaiian Airlines_Cam 6_NonEntourage

Design concept

 

The lounge will be located at the entrance of the Mauka Concourse in Terminal 1 and will be five times larger than our existing lounge in Honolulu. Once opened, the lounge will offer an unparalleled travel experience for both Hawaiian Airlines and Alaska Airlines guests. More details, including final design and guest access, will be shared at a later date.

"Our new Honolulu lounge will be a celebration of our guest's voyage, thoughtfully crafted to honor the beauty and warmth of our island home," said Alisa Onishi, director of brand and culture at Hawaiian Airlines. "This space reinforces our commitment to providing an unrivaled travel experience that reflects the purpose and values of our hometown airline."

Hawaiian’s new lounge at its Honolulu hub is the latest in a series of enhancements to deliver a superior airport guest experience across the islands. Last month Hawaiian opened its second Premier Club at Maui’s Kahului Airport – the airline’s sixth Premier Club in Hawai‘i – and is planning additional investments in its neighbor island lounges. Guests traversing through Honolulu can also enjoy Hawaiian’s Plumeria Lounge.


About Hawaiian Airlines

Now in its 95th year of continuous service, Hawaiian is Hawaiสปi's largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiสปi and 16 U.S. gateway cities, as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti. Hawaiian Airlines, Inc. is a subsidiary of Alaska Air Group. (NYSE: ALK). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page. For media inquiries, please visit Hawaiian Airlines’ online newsroom.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Related Multimedia

HA HNL Lounge Concept Image

HA HNL Lounge Concept Image Exterior

Hawaiian Airlines reveals first look at future premium lounge in Honolulu

HNL Lounge

Summary

๏ฒ

Hawaiianโ€™s new lounge at its Honolulu hub is the latest in a series of enhancements to deliver a superior airport guest experience across the islands.ย 

๏ฒ

The lounge will be located at the entrance of the Mauka Concourse in Terminal 1 and will be five times larger than the existing lounge in Honolulu.

๏ฒ

Once opened, the lounge will offer an unparalleled travel experience for both Hawaiian Airlines and Alaska Airlines guests. More details, including final design and guest access, will be shared at a later date.

Hawaiian and Alaska Airlines guests will experience premium leisure combined with Hawaiianโ€™s signature hospitality

Hawaiian Airlines is excited to unveil a preview of its largest lounge investment at Honoluluโ€™s Daniel K. Inouye International Airport (HNL), which will be home to the companyโ€™s new premium lounge set to open at the end of 2027.

In December, Alaska Air Group announced plans to build a new lounge in Honolulu as part of its three-year strategic plan following its combination with Hawaiian Airlines.

“We are reimagining the travel experience with spaces that showcase our dedication to guest satisfaction and the unique culture of Hawaiโ€˜i. Our new Honolulu lounge will be the first-of-its-kind within this space and will offer a modern oasis for our guests to enjoy.โ€

 

โ€“ Todd Traynor-Corey

Vice President of Guest Products & Experience at Alaska Airlines

The first design concepts, which are largely inspired by Hawaii’s rich natural elements, include intentional areas of surprise, organic forms, and tactile discovery. The space will come to life through sculptural elements, bold pops of color and reflective beams of light that create a relaxing environment for guests embarking on their own journey.

The lounge will be located at the entrance of the Mauka Concourse in Terminal 1 and will be five times larger than the existing lounge in Honolulu. Once opened, the lounge will offer an unparalleled travel experience for both Hawaiian Airlines and Alaska Airlines guests. More details, including final design and guest access, will be shared at a later date.

“Our new Honolulu lounge will be a celebration of our guest’s voyage, thoughtfully crafted to honor the beauty and warmth of our island home. This space reinforces our commitment to providing an unrivaled travel experience that reflects the purpose and values of our hometown airline.”

โ€“ Alisa Onishi

Director of Brand and Culture at Hawaiian Airlines

Hawaiianโ€™s new lounge at its Honolulu hub is the latest in a series of enhancements to deliver a superior airport guest experience across the islands. Last month Hawaiian opened its second Premier Club at Mauiโ€™s Kahului Airport โ€“ the airlineโ€™s sixth Premier Club in Hawaiโ€˜i โ€“ and is planning additional investments in its neighbor island lounges. Guests traversing through Honolulu can also enjoy Hawaiianโ€™s Plumeria Lounge.

Hawaiianโ€™s Plumeria Lounge

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as โ€œALK.โ€

 

About Hawaiian Airlines

Now in its 95th year of continuous service, Hawaiian is Hawaiสปi’s largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiสปi and 16 U.S. gateway cities, as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.

Hawaiian Airlines, Inc. is a subsidiary of Alaska Air Group. (NYSE: ALK). Additional information is available at HawaiianAirlines.com. Follow Hawaiianโ€™s Twitter updates (@HawaiianAir), become a fan on Facebookโ€ฏ (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiianโ€™sโ€ฏLinkedInโ€ฏpage. For media inquiries, please visit Hawaiian Airlinesโ€™โ€ฏonline newsroom.

Hawaiian Airlines Now Accepting Surfboards, Bicycles and Other Sports Equipment as Standard Checked Baggage

Golf_mid

HONOLULU – Want to chase that perfect swell in Hawaiสปi, tee up at year-round balmy golf courses, or take in the Islands’ scenic coastal views while biking? It’s time to start packing as Hawaiian Airlines today began accepting surfboards and bicycles, in addition to other sports equipment including golf clubs, as standard checked baggage on every flight.

“Hawaiสปi is synonymous with surfing and many ocean and land-based activities that draw visitors from around the world,” said Sandra Wang, product manager at Hawaiian Airlines. “We are excited to extend this new benefit to our visitors and kamaสปฤina so they can enjoy their favorite sports and hobbies while exploring Hawaiสปi and anywhere they travel in our network, including Asia, Oceania and the U.S. continent.”

Surfboard

Guests who book tickets with the Hawaiian Airlines® World Elite Mastercard® receive two free checked bags, which can now include sports equipment, on eligible flights. Additionally, with Hawaiian Airlines joining Alaska Air Group, travelers can bring their sports equipment as a standard checked bag on flights across the combined carrier’s network.

The new sports equipment policy coincides with today’s launch of Hawaiian Airlines’ Huakaสปi by Hawaiian, a free program offering exclusive perks and discounts for Hawaiสปi residents. Huakaสปi members receive a free checked bag on Neighbor Island flights, 10 or 20% off one Neighbor Island booking per quarter and network-wide deals monthly. Residents can sign up at HawaiianAirlines.com/huakai.


About Hawaiian Airlines

Now in its 95th year of continuous service, Hawaiian is Hawaiสปi's largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiสปi and 16 U.S. gateway cities, as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.

Hawaiian Airlines, Inc. is a subsidiary of Alaska Air Group. (NYSE: ALK). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

Alaska Air Group announces webcast of fourth-quarter 2024 financial results

AS banner

Summary

๏ฒ

Join us on Jan. 23, 2025 at 8:30 a.m. PT/11:30 a.m. EDT for Alaska Air Groupโ€™s Q4 2024 analyst conference call.

Alaska Air Group Inc., the parent company of Alaska Airlines Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2024 fourth quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Thursday, January 23, 2025. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as โ€œALK.โ€

Alaska Airlines announces new flights to Anchorage from Detroit and Sacramentoย ย 

hero-ANC

Summary

๏ฒ

Alaska Airlines will offer the most nonstop destinations ever from Anchorage this summer, with 15 nonstop routes to the Lower 48 and Hawaii.

๏ฒ

New seasonal nonstop flights: Anchorage to Detroit: Weekly, roundtrip flights begin June 14, 2025. Anchorage to Sacramento: Weekly, roundtrip flights begin June 14, 2025.

๏ฒ

Resumed daily service: Fairbanks to Portland: Daily nonstop flights start May 15, 2025.

๏ฒ

Tickets for these routes are available now at alaskaair.com.

Weโ€™ll offer the most nonstop destinations ever this summer from Alaskaโ€™s largest city along with daily Portland-Fairbanks service; other new nonstops begin this week across our network

For the first time this summer, Alaska Airlines is connecting Anchorage to both Detroit and Sacramento with seasonal nonstop flights, as well as resuming nonstop service between Fairbanks and Portland. Weekly, roundtrip flights to and from Detroit and Sacramento begin on June 14, 2025 โ€“ which adds up to 15 nonstop destinations between Anchorage and the Lower 48 and Hawaii, the most weโ€™ve ever served in the summer. Weโ€™ll start flying the Fairbanks-Portland route on May 15, 2025. Tickets can be purchased now at alaskaair.com.

Our new routes provide guests with more options than ever to vacation this summer in the great state of Alaska. The nonstop flights from Detroit and Sacramento will put travelers right in the heart of Alaska by skipping a layover, and Portlanders can enjoy nonstop service to Fairbanks.โ€

โ€“ Kirsten Amrine

Vice President of Network Planning and Revenue Management at Alaska Airlines

โ€œSummer is a tremendous time to visit The Great Land of Alaska with our long, warm days, tremendous culture and adventure, and amazing wild Alaska seafood. Thereโ€™s so much to do around Anchorage, and the city is a perfect jumping-off point to venture out to communities across the state, as well as hopping on a cruise. For Alaskans, we now have even more nonstop destinations to visit family and friends this summer.โ€

โ€“ Marilyn Romano

Regional Vice President of Alaska at Alaska Airlines

New nonstop routes

Here are the 15 nonstop destinations weโ€™ll fly between Anchorage and the Lower 48 and Hawaii this summer:

๏ฒ

Chicago, Denver, Detroit, Honolulu, Los Angeles, Las Vegas, Minneapolis, New York JFK, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco and Seattle.

Weโ€™re also launching a variety of new seasonal routes this week across our network with nonstops from Sacramento to the warm, sun-filled destinations of Los Cabos and Puerto Vallarta in Mexico; Orlando and Tucson. We also now fly nonstop for the winter season between Boise and Orlando โ€“ home to major theme parks โ€“ in addition to our new service linking New York JFK and Puerto Vallarta.

Start of new service this month

Alaskaโ€™s elevated travel experience offers a blend of comfort and caring service for a seamless journey, including no change fees, the most legroom in First Class* and Premium Class, and the most generous Mileage Plan with the fastest path to elite status. For inflight entertainment, our guests can enjoy hundreds of free movies and TV shows streamed to their devices. Our mainline flights are enabled with streaming-fast satellite Wi-Fi available for purchase, the option to pre-order from a range of fresh meal selections and power outlets at every seat to charge devices.โ€ฏ

*Out of any U.S. legacy airline excluding lie-flat seats

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as โ€œALK.โ€

 

Alaska Airlines names new vice president of maintenance and engineering

AS banner

Summary

๏ฒ

Executive John Wiitala joins Alaska with more than 34 years of airline experience

Alaska Airlines has named John Wiitala as its new vice president of maintenance and engineering. In this principal leadership role, Wiitala will lead professionals throughout the division who maintain the highest levels of safety and compliance with more than 237 mainline Boeing aircraft across multiple maintenance bases.

Wiitala joins Alaska after 34 years with United Airlines, most recently as vice president and chief engineer of tech operations, safety and compliance, where he was responsible for the United fleet. Prior to that role, he was vice president of technical services. Wiitala joined United in 1992 and held other engineering jobs throughout the organization including director of engineering and managing director of project engineering.โ€ฏโ€ฏ

His responsibilities at Alaska will include line maintenance operations; maintenance of airframes, components and engines; stores and distribution; quality assurance; maintenance planning; engineering and reliability; and fleet projects.โ€ฏโ€ฏโ€ฏ

Among his accomplishments at United, he expanded the scope of operations of the airline, which grew from under 450 aircraft to 944. He was on board during the United-Continental merger, helping the airline successfully navigate integration and grow its multi-fleet operations.โ€ฏโ€ฏโ€ฏ

With over three decades in technical operations’ leadership roles to include both narrow and widebody aircraft, I welcome John’s expertise, leadership and vision as Alaska becomes a global airline. John will lead our team to uphold the highest standards of safety, quality and compliance for Alaska’s fleet while combining operations with Hawaiian Airlines.โ€โ€ฏ

โ€“ Constance von Muehlen

Executive Vice President and Chief Operating Officer at Alaska Airlines

Wiitala began his aviation career in 1988 in project engineering at Aircraft Modular Products in Miami. He holds a bachelorโ€™s degree in mechanical engineering from the University of Iowa and has served on the board of Argonaut/Davis High School, a Cleveland-based school that empowers youth to pursue pilot and technician certifications.โ€ฏ

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as โ€œALK.โ€

Flight 1282, one year later โ€“ what weโ€™ve learned and how weโ€™ve changed

Summary

๏ฒ

On Friday, Jan. 5, 2024, Alaska Airlines temporarily grounded its fleet of 65 737-9 MAX aircraft after a door plug detached during Flight 1282 from Portland, OR to Ontario, CA. This was a harrowing experience for everyone onboard and we are deeply grateful for the courage and professionalism displayed by the crew of AS 1282 who kept everyone on the aircraft safe that day.โ€ฏ

๏ฒ

Immediately following the event, Alaskaโ€™s quality and audit team conducted a thorough review of Boeingโ€™s production quality and control systems. We also enhanced our own quality oversight of Alaska aircraft by adding experienced members of our own team to validate work and quality on the Boeing 737 production line.โ€ฏโ€ฏ

๏ฒ

Today, we are sharing an update from Alaskaโ€™s VP of Audit, Brooke Vatheuer, on what weโ€™ve learned and the progress we have seen in Boeing and its suppliersโ€™ production line, its work processes, training and safety culture.

January 5th will mark one year since a door plug detached from one of our aircraft after takeoff on Flight 1282 from Portland, OR to Ontario, CA. Itโ€™s fair to say this event changed our airline and our industry. We continue to extend our sincere gratitude to our crew for their exceptional skill, courage and professionalism in ensuring the safe return of everyone to Portland.โ€ฏโ€ฏ

As we mark one year since the door plug incident, it’s important to take a moment to reflect on what weโ€™ve learned, the changes we have implemented and the path forward. This incident has provided us with valuable insights into our operational practices and has strengthened our commitment to safety and compliance across all levels of our organization. Together, we have made significant strides in collaboration with Boeing and our other partners, which we will continue to build upon.โ€ฏ

What weโ€™ve learned and the changes we have madeโ€ฏ

Aviation safety is based on many layers of oversight. In the past year, we have spent a lot of time with Boeing leaders reviewing their improvement plans, sharing SMS (safety management systems) best practices and monitoring their progress.โ€ฏโ€ฏ

In addition to oversight from the FAA, our visits to Spirit AeroSystems in Wichita (which makes the fuselage) and the Boeing factory in Renton have allowed us to directly observe the ongoing improvements and offer an additional โ€œsecond set of eyes.โ€ Our audit team is actively engaged with Boeing’s production quality and control systems. By walking the factory floor and interacting with management and frontline employees, we have fostered transparency and openness, providing us with the necessary information and access to execute our oversight activities.โ€ฏ

To further enhance our oversight at Boeing Renton, we have augmented our team with three M&E employees who possess expertise in aircraft maintenance and inspection. Our three Aircraft Acquisition Representatives (AARs) are now on-site at Boeing five days a week, covering different shifts and remaining on call to conduct inspections as defined by our standards. Ausgael, our business partner, is also present seven days a week, providing continuous oversight. Additionally, we continue to have three engineers at the Boeing delivery center to perform customer walks and oversee customer flight duties, helping to ensure that our aircraft undergo thorough inspections prior to delivery. This further reinforces our commitment to demanding and maintaining rigorous safety standards and requiring that all aircraft meet our expectations before delivery.โ€ฏ

We have also seen improvements in Boeing’s Mechanic Training Program, which now includes extended training periods and increased hands-on opportunities. There has been a focus on communicating the importance of safety and compliance, with a strong emphasis on voluntary reporting. Furthermore, we have observed positive changes in work processes, particularly regarding traveled work, where a SMS risk assessment framework is now employed to manage tasks effectively. We are encouraged to see Boeing leadershipโ€™s focus on safety and their commitment to cultural change.โ€ฏ

What are our next steps

Alaskaโ€™s employees excel and take pride in our culture of safety, which involves persistent efforts to improve operations in all areas, including in our relationships with Boeing and its suppliers. We are optimistic about Boeingโ€™s dedication and positive momentum in making significant improvements thus far. Looking ahead, we have planned several visits to Boeing in 2025 to ensure our teams and Ausgael are inspecting our aircraft thoroughly and to observe Boeingโ€™s continued process and cultural improvements firsthand. Additionally, we will extend our efforts to the 787 line in Charleston as we prepare for future deliveries.โ€ฏโ€ฏ

Safety is not just a policy โ€“ it is our core value that guides our actions every single day. Each of us plays a role in maintaining the safety for each other and our guests. Thank you for your ongoing commitment to safety and your dedication and pride toward ensuring our aircraft are safe and our operations are reliable.โ€ฏ

 

Brooke Vatheuerโ€ฏ

Vice President, Audit Programsโ€ฏ

A Look Back at 2024 with Alaska Airlinesย 

Summary

๏ฒ

In 2024, Hawaiian Airlinesโ€ฏcombined with Alaskaโ€ฏAirlines!

๏ฒ

Added 19 new routes, offering guests more than 300 routes to choose from.

๏ฒ

Invested in 7+ million gallons of Sustainable Aviation Fuel (SAF).

๏ฒ

Donatedโ€ฏ45,485,298 miles to nonprofits orโ€ฏcharities.

Letโ€™s take a moment to look back at some of the biggest highlights of the year.

Welcoming Hawaiian Airlines

This year, we combined forces with Hawaiian Airlines! Together, weโ€™re stronger than ever, offering our guests access to more destinations, award-winning service and an unparalleled travel experience.

๏ฒ
1,400+ daily flights to over 140+ cities.
๏ฒ
Access to 1,200 destinations worldwide with our global partners and oneworld Alliance.
๏ฒ
A boost in financial strength, setting us apart from competitors and securing our future. Learn more

Going more places

We didnโ€™t just growโ€”we soared! With 19 new routes added this year, we now offer a total of 338 routes connecting you to incredible destinations. Whether youโ€™re chasing the sun, reconnecting with loved ones, or exploring new opportunities, our expanding network makes it easier than ever to get there.

๏ฒ
In May, we launched nonstop service from Seattle to Toronto.
๏ฒ
Became the only airline to offer a direct route from San Diego (SAN) to Washington DC (DCA).โ€ฏDaily year-round service begins in March.
๏ฒ
Added new routes to stunning places like Vail, Colorado and Australia or New Zealand โ€” book now at alaskaair.com and hawaiianairlines.com.

Elevating the premium travel experienceย 

Weโ€™re committed to delivering a premium travel experience with exceptional service, spacious seating, elevated dining options, and seamless connectivity.

๏ฒ
Announced in July, weโ€™re excited to increase our premium seat mix on Boeing narrowbody aircraft to 29%, with plans to expand premium cabins on the widebody fleet being developed. This expansion will add 1.3 million premium seats annually to our mainline fleet, giving guests even more opportunities to upgrade!
๏ฒ
Elevated our in-flight dining experience with enhanced menus featuring fresh, locally sourced ingredients that celebrate the diverse regions we serve. Highlights include:

– The return of hot meals in the Main Cabin.

– A collaboration with James Beard award-winning chef Brandon Jew to reimagine our First Class menu.

– Becoming the first U.S. airline to serve hoppy water, a non-alcoholic alternative that is becoming increasingly popular.

– A ready-to-enjoy Straightaway Nitro Espresso Martini, crafted with smooth espresso made by Portland-based Stumptown Coffee Roasters โ€“ our coffee partner behindโ€ฏour custom blend.

– Awarded the Best Inflight Food & Beverage from Business Traveler North America for delivering innovative, top-quality meal and beverage options for every guest โ€” no matter the seating class.

fall-offerings-header
๏ฒ
Unveiled our new state-of-the-art location at San Francisco International Airport’s (SFO) Harvey Milk Terminal 1 in June, reinforcing our position as SFOโ€™s second largest carrier.
๏ฒ
Opened a stunning and spacious 11,000 sq ft lounge in San Francisco and refreshed our most popular lounge in Anchorage, doubling the amount of seating for guests to take a load off and enjoy epic views of the tarmac and beyond.
๏ฒ
In August, we celebrated the opening of Portland’s stunning new terminal, marking another milestone in our commitment to enhancing the travel experience at PDX. As the largest carrier at Portland International Airport for over 20 yearsโ€”with 110 peak daily flightsโ€”we’ve also invested in cutting-edge technology to make every journey smoother and more enjoyable for our guests.
๏ฒ
We improved our electronic bag tag enabling guests to tag their bags from the comfort of their home & get through the airport lobby in under five minutes. Following feedback from our initial users, we’ve enhanced the product with some new features.
banner image

Supercharging Mileage Plan benefitsย 

Whether youโ€™re a Mileage Plan MVP or a first-time flyer, youโ€™re at the heart of everything we do.

๏ฒ
This year, we announced elevated benefits, choices and enhancements that make it faster than ever to secure elite status. Learn more >
๏ฒ
In November, we made Flight Pass even better. Three years since becoming the first U.S. airline to introduce a groundbreaking subscription service, weโ€™ve made it easier than ever to unlock lower-than-average fares to select cities from California, Arizona, Nevada, and Utah for a year. Most flights cost just $0.01, plus taxes and fees.
๏ฒ
Teamed up with Bilt Rewards to offer members the ability to earn miles when they pay in rent and neighborhood spend. Bilt Rewards points can then be converted to Mileage Plan miles at a 1:1 ratio: Every 1,000 Bilt Rewards points equals 1,000 Mileage Plan miles.

Investing in our EverGreen journey

We set a long-term goal to achieve net zero carbon emissions by 2040, and 2024 marked major strides forward towards this goal.

๏ฒ
Invested inโ€ฏ7+ million gallonsโ€ฏof Sustainable Aviation Fuelโ€ฏ(SAF). Learn about SAFโ€ฏโ€บ
๏ฒ
Renewed our partnership with Airspace Intelligence (ASI), whose innovative Flyways AI Platform uses AI technology to optimize flight paths, helping us minimize environmental impact and enhance operational efficiency.
๏ฒ
In May, we became first U.S. airline to link guest participation in purchasing SAF to loyalty with an accelerated path to elite status.โ€ฏGuests now have the option to reduce their environmental impacts by purchasing sustainable aviation fuel (SAF) credits right in the booking path. Plus, Alaska Mileage Planโ„ข members who buy SAF credits can earn elite-qualifying miles (EQMs) for their contributions!
๏ฒ
Partnered with Ridwell and r.Cups to pilot sustainability initiatives this summer, showing how small changes can lead to big impacts.
๏ฒ
In July, we welcomed global attendees to Seattle for the inaugural Bloomberg Green Festival, a multi-day sustainability event where Alaska was the official airline sponsor.
๏ฒ
Via our investment arm, Alaska Star Ventures, collaborated with leading innovators like JetZero to develop a blended-wing body aircraft that uses up to 50% less fuel and produces fewer emissions.

Supporting Our Communities

Alaska Airlines has always believed in giving back to the communities we call home.

๏ฒ
Donatedโ€ฏ45,485,298 miles to nonprofits orโ€ฏcharities Donate milesโ€ฏโ€บ
๏ฒ
In February, we teamed up with the Trail Blazers to host the annual HBCU to the Pros game. Portland-based pilots and recruiters met with youth and encouraged them to consider careers in aviation and gave the students a spin in a flight simulator.
๏ฒ
With over 30 company-sponsored volunteer events, we logged 1,200 hours of service, making a real difference during our annual Week of Care, a week where our team comes together with the communities we serve. From preparing 3,700 meals in Seattle, to packing 15,500 meals in Phoenix, to sorting 7,000 pounds of food for those in need, our efforts truly took flight to help ensure vital resources reached those who need them most.
๏ฒ
In partnership with local organizations, we flew more than 60 Black, Indigenous and People of Color (BIPOC) high school juniors from Seattle and Portland to tour historically Black colleges and universities across the U.S.
๏ฒ
Our annual Aviation Day in Seattle welcomed nearly 1,500 participants including Scouts, STEM groups, Civil Air Patrol and other clubs from across the Pacific Northwest. Aviation Day provides the opportunity for youth to gain hands-on experience and meet professionals in the aviation industry.
๏ฒ
In July, our Maui CARE Flight program provided hope and mental health breaks for families affected by the Maui Wildfire. Partnering with Hawaiโ€˜i leaders, we’ll donate up to 180 roundtrip tickets (equivalent to one airplane) every month from August 2024 to December 2025, following last yearโ€™s donation of 32 million CARE Miles, which helped over 650 residents in rebuilding their lives.
๏ฒ
Alaska Airlines is now the official airline sponsor of Coachella and Stagecoach! Our extensive flight network offers seamless connections from major West Coast hubs across the Pacific Northwest, California and beyond. And for festival goers in select cities in California, Arizona, Nevada and Utah, weโ€™re making it easier than ever to get to both Coachella and Stagecoach next year.
coachella-hero

Happy New Year!

Thank you for flying with us and being part of our journey this year! Hereโ€™s to reaching new heights together in 2025 and beyond!

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as โ€œALK.โ€

 

Atmosโ„ข Rewards adds GOL as newest global partner and broadens travel options to South America with GOL and American Airlines

Starting today, guests can book select GOL flights on alaskaair.com and hawaiianairlines.com and earn Atmos points.ย 

Alaska Airlines to launch nonstop service between Anchorage and Tokyo Narita

Alaska will launch its first nonstop service between Anchorage and Tokyo Narita* next spring, creating a convenient new connection between Alaska and the Asia-Pacific region.

Alaska Airlines and Hawaiian Airlines expand global network with new nonstop service connecting Seattle with Osaka and Papeete

Osaka, Japan and Papeete, Tahiti, French Polynesia, become the eighth and ninth long-haul intercontinental routes added to Alaska Airlines and Hawaiian Airlinesโ€™ growing global network from Seattle.

Step inside Hollywood Burbank Airport’s stunning new terminal

Hollywood Burbank Airport is opening a brand-new terminal, giving Alaska Airlines guests a brighter, more spacious and more modern way to travel through one of Southern Californiaโ€™s most convenient airports.

Alaska Airlines strengthens its Seattle-area network with major Paine Field growth

Alaska Airlines will begin growing seats at Seattle/Everett (Paine Field) by 50% starting this Fall through the summer of 2027, giving Seattle area guests more flights and more convenient West Coast travel options close to home.

40 years in San Diego: Alaska Airlines kicks off anniversary celebration with 50th nonstop destination

Alaska continues to offer more nonstop destinations from San Diego than any other airline.

Go beyond the ordinary with September’s Atmosโ„ข Members Day deals

Today is Atmos Members Day, and members are invited to take advantage of exclusive flight deals for six extraordinary destinations that span the globe.

Alaska Airlines announces new nonstop service to Athens and Paris, connecting Seattle to more of the world

Alaska, the first airline to ever connect Seattle and Athens, will become the only airline offering nonstop service between the West Coast to Greece's capital when flights begin in May 2027

London travel guide: Employees’ tips for exploring the U.K.’s capital

Nobody knows travel quite like an airline employee. Our employee experts across Alaska Airlines, Hawaiian Airlines and Horizon Air share their best advice for the trip to London.

Alaska Airlines adds new nonstop Portlandโ€“Steamboat Springs winter flights

The Portland-Steamboat Springs route will operate Thursdays and Saturdays from Feb. 11, 2027, through March 28, 2027.

Four ways to experience Italy with Alaska Airlines’ flights to Rome

With Alaska Airlinesโ€™ new nonstop service between Seattle and Rome, exploring Italy is easier than ever. Freelance travel writer Chris Dong shares itinerary ideas for every travel style, from budget-friendly city breaks to luxury coastal escapes.

Travel to Iceland: How to have a responsible adventure in Reykjavรญk and beyond

Planning a trip to Iceland for the solar eclipse or a summer adventure? Travel writer Ali Wunderman shares insider tips for exploring the land of fire and ice with curiosity, flexibility and respect for local communities.

โ€˜Tis the Season to Explore Our Combined Network

OAHU_HA_NMG_Jhook_0103_mid

Flying from sleepy Hilo on the Island of Hawaiสปi to experience the magic of Disney World in Orlando, Florida? Or leaving Boise, Idaho to ring in 2025 barefoot in the soft sand of Maui’s pristine beaches?

As we enter the busy holiday travel season, Hawaiian and Alaska Airlines travelers are packing their bags and taking advantage of the combined carriers’ expanded networks to reunite with family and friends and explore a diverse range of exciting destinations across the Pacific and the U.S. Continent.

_S0A3872

 

Today, Hawaiian Airlines guests can access three times as many U.S. cities with seamless connections on Alaska’s extensive domestic network. Likewise, Alaska’s guests can enjoy Hawaiian’s unmatched schedule of flights to, from, and within Hawaiสปi and beyond, including itineraries from the Pacific Northwest to Sydney and Auckland with a convenient stop in Honolulu.

GettyImages-503946936

Mount Fuji, Japan

 

As we welcome thousands of guests at our busy gateways of Seattle, Los Angeles, San Diego, San Francisco, Portland, among others, below is a snapshot of other popular itineraries enabled by our combined network for end-of-year travel:

  • Hilo, Island of Hawaiสปi to Orlando, Florida
  • Boise, Idaho to Kahului, Maui
  • Atlanta, Georgia to Honolulu, Oสปahu
  • Haneda, Japan to Seattle, Washington
  • Fresno, California to Kahului, Maui
  • Honolulu to Reno, Nevada
  • Dallas, Texas to Honolulu, Oสปahu

And the list goes on!

GettyImages-1296200776

Orlando, Florida

 

In addition to being able to purchase connecting flights on a single ticket on the Hawaiian and Alaska Airlines websites, guests can also earn, redeem, and transfer miles when flying on either carrier (with more loyalty benefits on the way).

Here’s to a joyous season of year-end travel – and a globetrotting 2025!

Loading...