Alaska Airlines and Hawaiian Airlines unveil Aurora and Leihōkū – elevating the premium travel experience from curb to cabin, along with a new Premium Reserve class and investments in the core guest experience
Alaska Air Group has unveiled its most significant investment in premium travel, introducing two distinct flagship experiences that reflect the identities of Alaska Airlines and Hawaiian Airlines. The company also introduced Premium Reserve, new lounges and fleetwide upgrades.
Alaska Air Group's 2026 Investor Day
Alaska Air Group announced the next phase of its Alaska Accelerate strategic plan during its 2026 Investor Day in Seattle, outlining how the combined airline is moving from integration to activation as it builds a more global, premium and diversified airline with stronger earnings power.
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