The ultimate traveler’s gift guide for Alaska Airlines and Hawaiian Airlines

December 11, 2025
Guest Experience Loyalty Sustainability
Alaska Airlines
33 min read

The holidays have arrived, and if you’re shopping for someone who loves to travel — or maybe treating yourself — Alaska Airlines and Hawaiian Airlines have you covered. From the gift of travel to surprising a loved one with an Alaska Lounge membership, here are some of the best picks to make any traveler’s holiday season merry and bright.

For everyone, from the globetrotter to the bucket list traveler

Know someone planning a bucket list trip to Tokyo, London or Rome? Atmos™ Rewards points make the perfect gift. They can redeem points for award travel to more than 1,000 destinations on Alaska, Hawaiian and 30-plus global airline partners, including oneworld member airlines, as well as book premium upgrades, hotel stays, car rentals and exclusive Atmos Rewards Unlocked experiences.

Gift Atmos points

For the traveler who loathes airport crowds

Give the gift of comfort with an Alaska Lounge membership — the present that keeps on giving. Members enjoy exceptional service and relaxation at all Alaska Lounge locations, plus the Plumeria Lounge in Honolulu. For global travelers, upgrade to Alaska Lounge+ for access to nearly 90 partner lounges worldwide.

Purchase an Alaska Lounge membership

For the traveler who goes with the flow

Gift certificates are the ultimate way to give memories and experiences that can’t be wrapped. Whether it’s a spontaneous getaway or a carefully planned trip, a flight gift certificate is always the right fit.

Purchase an Alaska Airlines gift certificate

Purchase a Hawaiian Airlines gift card

For the traveler who is so close to reaching status

Through the end of the year, Atmos Rewards members can earn 500 status points for every $100 contribution to sustainable aviation fuel (SAF), up to a maximum of 5,000 status points, which count toward status and milestone qualification. Make a contribution to our EverGreen Journey and turn it into a gift toward a loved one’s status.

Make a contribution to support SAF and earn status points

For the traveler with a giving heart

If your loved one cares deeply about giving back, you can donate Atmos Rewards points to their favorite charity partner or cause. It’s a meaningful way to support the vital work of nonprofits while celebrating the season of generosity.

Donate points to charities with Atmos Giving by Alaska Airlines

Donate points to charities with Atmos Giving by Hawaiian Airlines

Year-round gifting for travelers who are our biggest fans

Our company stores are filled with everything Alaska Airlines or Hawaiian Airlines’ most loyal guests could want.

Feeling festive? Cozy up in Alaska Airlines’ 2025 holiday sweater. Want to show off your airline pride on the go? Explore travel essentials such as luggage tags, bags and more. For everyday style, try an exclusive Hawaiian Airlines aloha shirt or a sleek Alaska Airlines jacket. Shopping for kids? Don’t miss our youth bomber jackets, aircraft-inspired backpacks and other fun gear designed just for them.

Disclaimer: For Alaska Airlines items, the last day to order for Christmas delivery is Dec. 15. Due to a high volume of orders, Hawaiian Airlines items are unable to arrive by Christmas; please expect a shipping delay.

Alaska model aircraft being held by Santa

The Alaska Airlines Company Store

The Hawaiian Airlines Logo Store

Neil Thwaites promoted to ‘Vice President of Global Sales & California Commercial Performance’ for Alaska Airlines and Hawaiian Airlines

December 11, 2025
Company
Alaska Airlines
19 min read

Summary

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Neil Thwaites will be named vice president of global sales and California commercial performance for Alaska Airlines and Hawaiian Airlines.

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With 15 years in the airline industry, Thwaites joined Alaska Airlines in 2022 as regional vice president of California.

Neil Thwaites will be promoted to vice president of global sales and California commercial performance at Alaska Airlines and Hawaiian Airlines. The newly created role is another step in Alaska’s strategic vision to connect guests to the world with a remarkable travel experience rooted in safety, care, and performance.

With a rapidly expanding global network, this is a transformational moment for our business, and I’m excited that Neil will be leading our sales team into our global era. This role positions us to accelerate our indirect sales strategy as we continue to grow with the network, premium products, and industry-leading loyalty program to win corporate and leisure guests across the West Coast and beyond.”

Andrew Harrison

Chief commercial officer and executive vice president, Alaska Airlines

The Alaska and Hawaiian network now spans more than 140 destinations, including 29 international markets throughout North America, Latin America, Asia and the Pacific – and Europe starting in 2026. Through the oneworld Alliance and our global partners, guests can access more than 1,000 destinations worldwide. Nonstop flights from Seattle to Rome, London and Reykjavik are on sale now for spring debuts, marking our first-ever European service. By 2030, Alaska plans at least 12 intercontinental destinations from Seattle global gateway, with plans for 17 widebody, long-haul Boeing 787 Dreamliner aircraft reimagined for a global travel experience. Four are already flying for us today, with a fifth recently delivered.

Growing our global team

Thwaites will lead the strategy and execution of all sales activities for the combined Alaska Airlines and Hawaiian Airlines team. His responsibilities include growing indirect revenue on Alaska’s expanding international and domestic network, as well as expanding Atmos for Business, a new program designed for small- and medium-sized companies.

Thwaites joined Alaska Airlines in January 2022 as regional vice president in California. Since stepping into the role, Thwaites has significantly sharpened the airline’s focus and scale in key markets and communities across the state, strengthening Alaska’s position as we continue to grow in California. He will continue to be based at the company’s California offices in Burlingame. The moves take effect Dec. 13, with Thwaites also continuing to lead his current California commercial planning and performance function in addition to Global Sales.

Prior to Alaska, Thwaites worked in multiple positions within the airline industry, including a decade holding roles in London, New York, and Los Angeles for British Airways (a fellow oneworld member); most recently as ‘VP, Sales – Western USA’, where he was responsible for market development strategy and indirect revenue for both British Airways and Iberia across the western U.S.

Thwaites is originally from the United Kingdom and graduated from the University of Brighton with a double honors degree in Business Administration & Law.

Connecting our guests to the world

As Alaska and Hawaiian move forward as one team with two beloved brands, we have taken big steps to deliver on our vision of connecting our guests to the world:

Global routes: With flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:
- London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026
- Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026
- Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026
- Tokyo Narita, Japan: Daily, year-round flights that are now flying
- Seoul Incheon, South Korea: 5x weekly, year-round flights that are now flying.
- From Honolulu, we continue to serve Japan, Australia, New Zealand and the South Pacific under Hawaiian Airlines and are investing in a full interior modernization of our A330 widebody airplanes to match the exceptional service our teams deliver onboard.
Global fleet: Our new Boeing 787s aren’t just about going global – they’re about giving our guests the comfort, space, and amenities they’ve asked for on long-haul journeys. We’ll have a total of 17 Boeing 787 aircraft arriving in the next few years, with lie-flat suites designed for comfort.
Global livery: We created our first-ever global livery that will fly exclusively on Alaska-operated 787s out of Seattle. Inspired by the aurora borealis, it’s a nod to our roots and a signal of our future around the world.
Global partners: 30 global partners, including oneworld member airlines, guests can earn and redeem points for travel to over 1,000 worldwide destinations
Global loyalty program: Atmos™ Rewards, the #1 airline rewards program for the past 11 years, is designed to deliver more choice, more rewards and more global access than ever before to our members. Intercontinental flights earn big points: 1 point and 1 status point for each mile flown.
Global status and lie-flat upgrades: Atmos Titanium status holders will receive complimentary lie-flat upgrades on our intercontinental routes on the day of departure, beginning in spring 2026, subject to availability. We’re the only airline loyalty program to offer this upgrade type without requiring a certificate or points.
Global connectivity: Alaska is set to bring ultra-fast Wi-Fi to our 787-9 aircraft in fall 2026, thanks to T-Mobile and powered by Starlink. The service will be free for Atmos Rewards members.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of oneworld, with Hawaiian scheduled to join the alliance in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos™ Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

New Year’s at the Needle Returns: The West Coast Window to the World

December 10, 2025
Community
Alaska Airlines
7 min read

Alaska Airlines returns as sponsor of the New Year’s Eve tradition, drone show, fireworks and lights delighting viewers across the globe

SEATTLE, Dec. 10, 2025 /PRNewswire/ — The Space Needle is proud to announce the return of New Year’s at the Needle; the premier New Year’s Eve show broadcast across four markets down the coast to viewers in Seattle, Spokane, Portland and San Diego. Alaska Airlines will return as the presenting sponsor of Seattle’s iconic pyrotechnic and light spectacular to welcome 2026. Viewers along the coast will tune in to watch hundreds of drones take to the sky, leading up to the largest structurally launched firework show in North America, broadcasting on KING 5 Seattle.

“We’re honored that New Year’s at the Needle has become a beloved tradition for viewers to celebrate together,” said Ron Sevart, Space Needle President & CEO. “Our continued partnership with Alaska Airlines supports this spectacular, one-of-a-kind show, inviting the world to get a glimpse of West Coast excellence as we ring in 2026.”

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. The formations will take viewers around the world, before landing back in the Pacific Northwest. A drone countdown leads into a thrilling pyrotechnic display as fireworks launch from the Space Needle at midnight. Partygoers at Seattle Center will watch the Space Needle come to life with impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

“2025 has been a transformational year for Alaska, with Seattle as our global gateway and new connections from the West Coast to the world,” said Alaska Airlines CEO Ben Minicucci. “As Seattle’s hometown airline, we’re thrilled to return for New Year’s at the Needle, celebrating the new year with our loyal guests up and down the West Coast.” As the number one airline in Seattle with the most daily flights, Alaska offers over 100 nonstop destinations from Seattle, including flights to Tokyo and Seoul, with upcoming service to London, Reykjavik and Rome.

Seattle residents and visitors are encouraged to join us at Seattle Center for the best view of the show. Enjoy an impressive lineup of pre-show activities including live music from Blue Wave Band, a DJ and light show near the fountain and giveaways at Alaska Airlines’ pop-up booths at the Armory; there will also be a special treat for Atmos Rewards members and employees of Alaska Air Group. Then, watch the skies light up with a brilliant display of color with a front row seat at the International Fountain Lawn or the Fisher Pavilion rooftop. New Year’s Eve at the Center will keep energy high leading up to fireworks!

Join us from home or the party by tuning in to the live broadcast starting at 11:30 PM PT on KING 5 and KONG in Seattle, KGW 8 in Portland, KREM 2 in Spokane, and CW 8.2 in San Diego. Coverage will also stream on KING5+, KGW+, KREM2+, and CBS8+. Those watching the show in the surrounding area can tune in to a live simulcast of the soundtrack on HITS 106.1 in Seattle.

The Space Needle will offer extended hours December 31, 9:00 AM through 8:00 PM.

For event updates, visit spaceneedle.com/newyears.

Schedule of Events (all Pacific Time):

8:00 PM – Blue Wave Band performance begins
9:00 PM – Fountain of Light DJ & Light Show (International Fountain)
10:00 PM – Light-only pre-show (10-minute performance)
10:30 PM – Light-only pre-show (10-minute performance)
11:00 PM – Light-only pre-show (10-minute performance)
11:30 PM – Light-only pre-show (10-minute performance)
11:53 PM – Show begins
12:00 AM – Happy New Year!
12:09 AM – Show ends

About Space Needle
Built as the centerpiece and inspiration for the 1962 Seattle World’s Fair, the Space Needle has since become a part of the Seattle experience and the globally-recognized icon for the city. The Space Needle’s recent $100 million renovation added more than 176 tons of glass to the structure offering unparalleled views of Seattle and featuring The Loupe—the world’s first revolving glass floor. Open year round, the Space Needle hosts more than a million visitors per year. For more information visit: spaceneedle.com/press

About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About KING 5
KING 5 Media Group is a multi-platform media company based in Seattle, WA. It includes NBC affiliate KING 5, independent station KONG-TV and numerous digital platforms, including king5.com and KING 5+, a 24/7 streaming platform. KING 5 was the first television station in the Pacific Northwest, founded in 1948 by Dorothy Bullitt, now owned by TEGNA Inc. (NYSE: TGNA), an innovative media company that serves the greater good of its communities. Today KING 5 is the dominant media company in the region, delivering the largest local news audience and the most local programming across all screens. For more information, go to www.king5.com.

About Pyro Spectaculars
Pyro Spectaculars is a premier full-service pyrotechnic and drone company- the undisputed global standard in pyrotechnic entertainment. As a five-generation, family-owned and operated business, Pyro Spectaculars defines the industry standard, pioneering technologies like the SkyConcert™ and elevating pyrotechnics to an art form. Notably, Pyro Spectaculars helped initiate the tradition of New Year’s Eve fireworks on the Seattle Space Needle in the mid-1990s and has remained the Space Needle’s dedicated partner for “New Year’s at the Needle” ever since. For more information, visit: pyrospec.com.

About Illuminate Production Services Inc.
Headquartered in Northern California with warehouses in California and Florida, Illuminate is a nationwide full-service live event production company and dealer of professional production equipment. As a familyowned business, Illuminate builds team partnerships with clients. As a nationwide supplier of pro audio, video, lighting, staging, and creative content services, Illuminate is ready to serve… any project, any size, any location. For more information visit: IlluminateProduction.co

About Seattle Center
Seattle Center is the 74-acre cultural heart of the Pacific Northwest, home to 30+ arts, civic, and entertainment organizations—including Climate Pledge Arena, KEXP, MOPOP, Pacific Northwest Ballet, Seattle Opera, Pacific Science Center, and SIFF—alongside iconic attractions and year-round free and affordable events. A department of the City of Seattle and anchor of the Uptown Arts & Cultural District, Seattle Center also manages the City’s new Waterfront Park in partnership with Friends of Waterfront Seattle. In 2025, Seattle Center is projected to generate over $900M in visitor spending and more than $2B in regional economic impact, supported by its Official Partners: Alaska Airlines, The Climate Pledge, Coors Light, Pepsi, Symetra, T-Mobile, and WaFd Bank.

For more information, contact:

Amy Cunningham, Space Needle Public Relations Director media@spaceneedle.com
Cameron Greenberg, Alaska Air Group Communications Specialist newsroom@alaskaair.com

SOURCE Space Needle

Alaska Airlines is now selling tickets for new nonstop flights between Seattle and London Heathrow on Boeing 787 Dreamliner aircraft

December 10, 2025
Destinations
Alaska Airlines
24 min read

Summary

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We’ll offer daily, year-round service to London on our long-haul, twin-aisle 787-9 aircraft starting May 21, 2026.

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We recently began selling tickets for our new nonstop flights between Seattle and Rome.

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Guests will enjoy a new onboard global experience, including lie-flat seats, enclosed suites and multi-course dining in Business Class.

Beginning today, Alaska Airlines is selling tickets to our fifth intercontinental destination from our growing global gateway in Seattle: Hello, London! We’ll offer daily, year-round service between Seattle and London Heathrow starting on May 21, 2026, on board our widebody, long-haul 787 Dreamliner aircraft – reimagined for a global travel experience.

Guests traveling from the U.S. can now purchase airfares to London for as low as $699 roundtrip at alaskaair.com, just in time for planning summertime travel in Europe. We recently announced that our new service from Seattle to Rome is now available for booking, along with new nonstop flights to Reykjavik, Iceland.

Happy senior couple spending time together in London city

Young man taking a selfie in London with big ben in the background

Atmos™ Rewards, our award-winning loyalty program, is designed to deliver more choice, more rewards and more global access than ever before to our members. Intercontinental flights earn big points: 1 point and 1 status point for each mile flown. (Points can be redeemed for flights, hotels and more, and status points track progress toward status levels and milestones.) Later in 2026, members can choose how they earn based on distance traveled, price paid or segments flown – whichever works best for them.

Plus, Atmos Titanium status holders will receive complimentary lie-flat upgrades on our intercontinental routes on the day of departure, beginning in spring 2026, subject to availability. We’re the only airline loyalty program to offer this upgrade type without requiring a certificate or points.

Our new Atmos™ Rewards Summit Visa Infinite® card is designed for the global traveler. Cardholders earn 3 points for every $1 spent on all eligible foreign purchases, and that’s in addition to earning 3 points for every $1 spent on eligible Alaska Airlines and Hawaiian Airlines purchases. Plus, earn 1 status point for every $2 spent on eligible purchases, making the card the fastest path to earning status. A key benefit: A 25,000-point Global Companion Award that’s earned after qualifying purchases on a new account and annually after each card anniversary – cardholders can redeem it for up to 25,000 points off a companion award ticket.

Flight times for our Seattle-London route will allow guests to spend a whole day in either city before boarding their flights – a potential benefit for business travelers. London is the largest corporate market from Seattle. Alaska will operate out of London Heathrow’s Terminal 3, which facilitates convenient connections to additional destinations across Europe and beyond on oneworld member airlines and our additional global partners.

New nonstop service to the United Kingdom

City pair	Start	End	Departure	Arrival
Seattle – London Heathrow	May 21, 2026	Year-round	9:40 p.m.	3:05 p.m. +1
London Heathrow – Seattle	May 22, 2026	Year-round	5:00 p.m.	6:50 p.m.

All times local

Alaska’s expansion into the London market presents significant opportunities. Facilitated by American Airlines and British Airways and based on an anticipated deepening of their alliance with Alaska, this expansion will offer even greater value and connectivity to consumers.

Our new international flights can take you to the heart of all the action – infused with the award-winning service, comfort and care that you expect from us as we connect the Pacific Northwest and Europe. Alaska is introducing a new curb-to-cabin experience on our widebody aircraft that will set the bar for international journeys from the U.S.

Business Class amenities

Ultimate comfort with 34 enclosed suites outfitted with fully lie-flat seats in 1-2-1 seating configuration, privacy doors, direct aisle access from every seat, 18” HD monitors to enjoy inflight entertainment with noise-reducing headsets, a power outlet at each seat and wireless charging.
Enjoy Alaska Lounge access in Seattle to kick off your journey in style with West Coast-inspired light meals, wines, brews and cocktails in a relaxing space. Guests departing from London Heathrow Terminal 3 will have access to oneworld lounges.
Multi-course, elevated dining on board with a variety of selections to choose from that can be pre-ordered, along with fine wines and inspired cocktails.
We’re creating a culinary journey by bringing the best of the West Coast to the world with our Chef’s (tray) Table program, and partnerships with Salt and Straw, Straightaway Cocktails and Stumptown Coffee, to name a few.
Enhanced comfort and care with Filson bedding and blankets, and amenity kits with products from Salt & Stone – collaborations with our West Coast partners.

Premium Class and Main Cabin amenities

Premium Class seating that offers more legroom, priority boarding and personal power outlets.
Two chef-inspired meals served in Premium Class and the Main Cabin during the flight, along with complimentary beer and wine (complimentary spirits are also offered in Premium Class).
An extra layer of comfort with Filson blankets and comfort kits with Salt & Stone products.
Free onboard entertainment provided with seatback monitors showcasing new release movies and classic films, as well as dozens of TV shows.

Alaska is set to bring ultra-fast Wi-Fi to our 787-9 aircraft in fall 2026, thanks to T-Mobile and powered by Starlink. The service will be free for Atmos Rewards members.

With London flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:

London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026
Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026
Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026
Tokyo Narita, Japan: Daily, year-round flights that are now flying
Seoul Incheon, South Korea: five-times-weekly, year-round flights that are now flying

By 2030, we plan to serve at least 12 intercontinental destinations from Seattle, with additional routes to be announced in the years to come. We currently have four Boeing 787-9s in our fleet, with a fifth aircraft recently delivered.

Alaska Global Livery for the Boeing 787-9 Dreamliner

The Atmos Rewards credit card program is issued and administered by Bank of America, N.A. Visa and Visa Infinite are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

Visit alaskaair.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Hawaiian Airlines surprises 14 Hawai‘i nonprofits with a combined 7 million Atmos™ Rewards points

December 5, 2025
Community Loyalty
Hawaiian Airlines
21 min read

Group shot of Hawaiian Airlines donation

Summary

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Hawaiian Airlines is awarding 500,000 points to each of its 14 Atmos Giving by Hawaiian partners.

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This year, in recognition of the nonprofits’ critical work and to commemorate the debut of Atmos Rewards, Hawaiian Airlines granted the full match to all partners — regardless of how many points they raised through member donations in 2025.

Hawaiian Airlines celebrated Giving Tuesday and its new loyalty program, Atmos™ Rewards, by awarding 500,000 points to each of its 14 Atmos Giving by Hawaiian partners. The special gift marks a commitment to local nonprofits that rely on air travel to deliver essential services across the Hawaiian Islands and beyond.

Atmos Giving by Hawaiian matches up to 500,000 points annually for each partner based on member contributions. This year, in recognition of the nonprofits’ critical work and to commemorate the debut of Atmos Rewards, Hawaiian Airlines granted the full match to all partners — regardless of how many points they raised through member donations in 2025.

Our nonprofit partners uplift our communities in extraordinary ways, often traveling between Islands to serve keiki, kūpuna, families and ecosystems that depend on their care. We are honored to celebrate our new Atmos Rewards loyalty program by furthering our support for organizations that give so much to Hawai‘i — this is one way we can give back to them.”

Debbie Nakanelua-Richards

Director of community and cultural relations, Hawaiian Airlines

The 14 Atmos Giving by Hawaiian partners receiving 500,000 points each are:

American Cancer Society Hawai‘i Pacific
American Red Cross of Hawai‘i
Big Brothers Big Sisters Hawai‘i
Blood Bank of Hawai‘i
Coral Reef Alliance (CORAL)
Friends of Hōkūle‘a and Hawai‘iloa
Hawaiian Humane Society
HUGS (Help, Understanding & Group Support)
Make-A-Wish Hawai‘i
Maui Forest Bird Recovery Project
National Kidney Foundation of Hawai‘i
Shriners Hospital for Children of Honolulu
Special Olympics Hawai‘i
Surfrider Foundation O‘ahu

Group shot of donation recipients and Hawaiian and Alaska Airlines' community leaders

From left to right: Debbie Nakanelua-Richards, Hawaiian Airlines & Alaska Airlines; Denise Kekuna, Friends of Hōkūle‘a and Hawai‘iloa; Arden Salassa, Make-A-Wish Hawai‘i; Tyler Kurashige, Big Brothers Big Sisters Hawai‘i; Dr. Kim-Anh Nguyen, Blood Bank of Hawai‘i; Daniel Chun, Hawaiian Airlines & Alaska Airlines.

These organizations use donated points to support a wide range of critical needs, including transporting patients and caregivers for medical treatments; enabling youth mentorship programs; supporting conservation teams in remote areas; rescuing and relocating animals; coordinating disaster response; and connecting cultural practitioners across the Hawaiian Islands.

As a local nonprofit with a statewide mission, these points are truly transformative. Air transportation is one of our biggest operational costs, and Hawaiian Airlines consistently steps forward to help us reach the communities that rely on us. This gift allows us to focus more time and lifesaving resources on the people we serve.”

Dr. Kim-Anh Nguyen

President & CEO, Blood Bank of Hawai‘i

Hawaiian Airlines established a charitable program — previously known as HawaiianMiles Charities — nearly 20 years ago to provide members an easy, meaningful way to contribute to organizations strengthening Hawaiʻi. The program’s impact has grown annually, with millions of miles (now points) donated by members and matched by the airline to help nonprofits travel where they are needed most.

With Atmos Rewards, the new loyalty program of Hawaiian Airlines and Alaska Airlines, the tradition continues under a new name: Atmos Giving by Hawaiian. Members can donate points year-round to any of the 14 partners, helping ensure vital services continue across the state and throughout the Pacific region.

During this holiday season, Hawaiian Airlines encourages Atmos Rewards members and guests to consider supporting these partners by donating points, volunteering, or learning more about each organization’s mission.

Donate points to charities with Atmos Giving by Hawaiian

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Our continued commitment to resilience and reliability

December 3, 2025
On The Record
Alaska Airlines
3 min read

When running an airline, the only constant is change. Each day more than 1,400 flights take off across Alaska Air Group. Behind every one of them is a complex network of systems, processes, aircraft and the work of our 30,000 dedicated employees. When everything goes as planned, our guests never notice what it takes to get you to your destination.

When something unexpected happens – like a government shutdown or an IT outage – our job is to respond, care for our guests and return to normal operations as soon as possible.

In the last couple months, we’ve seen our fair share of curveballs, and we just provided updated guidance to investors that outlines the corresponding financial impact. Here’s an overview of the impacts from the last quarter and how we’re preparing for the future:

Government shutdown

In October, the federal government shutdown led the FAA to mandate flight reductions, which resulted in roughly 600 cancellations across Alaska, Hawaiian and our regional operation, impacting approximately 40,000 guests. The disruption and lost revenue are expected to equate to a $30 million loss for the quarter.

The strategic plans we implemented to reduce the impact and the resilience of our operating teams allowed our operation to recover quickly once the shutdown ended.

IT outages

Following our late October IT outage that affected flight operations, we engaged a third-party consultant to conduct a comprehensive audit of our IT infrastructure and processes. We have begun to implement recommendations and will continue to invest in resiliency in our data centers. The IT outage and a third-party cloud services outage around the same time led to roughly 400 flight cancellations and are expected to cost Alaska a combined $50 million this quarter due to lost revenue and operational recovery costs.

Returning to resilience and reliability

Despite a year with more turbulence than we planned for, we have made meaningful progress on the integration between Alaska and Hawaiian. In the midst of these challenges, our employees just ran the best operation over Thanksgiving in the industry, with the most on-time performance of any carrier, and we’re well positioned to head into next year focused on executing our Alaska Accelerate strategic plan: launching new service to Europe, unlocking the full power of Atmos Rewards, and bringing our premium experience to even more guests.

Alaska Airlines and Hawaiian Airlines soar to the top of Thanksgiving travel

December 2, 2025
Company
Alaska Airlines
17 min read

Summary

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In our first combined Thanksgiving travel season since achieving a single operating certificate, Alaska Airlines and Hawaiian Airlines have topped the list for guest reliability

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We’re continuing the holiday celebrations across our combined network with newly announced Cyber Week sales

With a record number of passengers taking to the sky this Thanksgiving holiday, Alaska Airlines, Hawaiian Airlines and our regional air carrier, Horizon Air, provided the most dependable air service to guests on nearly 7,100 flights between Wednesday, Nov. 26 and Sunday, Nov. 30. This achievement reflects the dedication of our 35,000 employees in delivering outstanding care to our guests.

Collectively, our airlines led U.S. carriers in key performance metrics:

We appreciate our guests’ trust and confidence in our ability to provide reliable transportation during the busy Thanksgiving holiday time. Our employees consistently deliver a premium, caring experience for our guests, and this Thanksgiving was no exception. I am grateful to those who dedicated their holiday to supporting our guests and maintaining an excellent travel experience.”

Jason Berry

Chief operating officer, Alaska Airlines

Alaska and Hawaiian lobby at PDX airport

Get in on the Travel Tuesday fun

On the heels of Black Friday and Cyber Monday, Alaska and Hawaiian are celebrating Travel Tuesday by offering exclusive, one-day-only BOGO offers. Whether you are drawn to the vibrant buzz of Tokyo or Seoul, or have your sights set on an adventure down under in Sydney, the airlines have you covered. Visit alaskaair.com or hawaiianairlines.com for terms and conditions.

More deals will be shared throughout the week. Travelers are encouraged to visit alaskaair.com and hawaiianairlines.com daily as new deals are added.

Visit alaskaair.com

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Skip the mileage run and earn status points by supporting sustainable aviation fuel

December 1, 2025
Loyalty Sustainability
Alaska Airlines
12 min read

View of palm trees, sky and aircraft flying

As Alaska Airlines and Hawaiian Airlines’ guests prepare to explore our combined network on their end-of-year travels, Atmos Rewards loyalty members can earn additional status points — and maintain or upgrade their status or reach their next milestone — by joining our journey to help scale sustainable aviation fuel (SAF).

man shopping on cell phone outside of building

From the comfort of their home — or onboard our Wi-Fi equipped cabins — members can contribute at alaskaair.chooose.today/eoy2025 through Dec. 31 as an alternative to the year-end “mileage run.”

Join our EverGreen Journey and earn status points

In 2023, in partnership with Chooose, Alaska Airlines became the first U.S. passenger airline to offer guests the ability to earn status points by helping offset carbon emissions through SAF contributions when booking a flight. SAF, which can lower life-cycle carbon emissions by up to 80% compared to traditional jet fuel, is a key lever in our five-part path to net-zero carbon emissions by 2040.

Over the past two years, more than 80,000 guests have joined us in our efforts to help scale sustainable aviation fuel, providing an important tailwind in our EverGreen journey.

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Home for the holidays: A Neighbor Island pilot’s Thanksgiving reflections

November 24, 2025
People
Hawaiian Airlines
15 min read

Summary

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Growing up island hopping and now flying Boeing 717s, Captain Wailani celebrates how aloha and ʻohana take flight across Hawaiian Airlines’ Neighbor Island network during the festive season.

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During the Thanksgiving travel period, Hawaiian Airlines will operate over 140 Neighbor Island flights daily, from before sunrise to well after sunset, to ensure our guests reach their Hawaiʻi holiday destination with ease.

The company of friends and family is what makes the festive season warm and bright. For Hawaiian Airlines Boeing 717 Captain Wailani W., helping people reunite across the Neighbor Islands during the holidays is more than just part of the job — it’s a way to honor the spirit of community and togetherness that defines life in Hawai‘i.

Born and raised on Oʻahu, Wailani has proudly piloted Hawaiian’s Neighbor Island routes since 2022 — a decision that has kept him close to the people and places he loves most.

“Sometimes when I’m flying, I think about being a kid and taking the DC-9 to visit family on the other islands. Now, as a 717 pilot, I take a lot of pride in helping kamaʻāina (residents) and local families make similar travel memories — especially during the holidays.”

During the Thanksgiving travel period, we’ll operate over 140 Neighbor Island flights daily, as early as 5:30 a.m. and as late as 9:30 p.m., to ensure our guests reach their Hawaiʻi holiday destination with ease.

While our local network helps bridge the Neighbor Islands and Hawaiʻi’s remote communities year-round, that connectivity carries even deeper meaning during the holidays.

“On the 717, we take a lot of pride in serving guests from all over by providing them with a safe and comfortable Neighbor Island travel experience so they can be with loved ones for life’s most important shared moments,” Wailani explained.

“There’s definitely a stronger sense of togetherness onboard this time of year, and it reminds me how special and unique our Island home is,” Wailani added. For him, every Neighbor Island trip is more than just another flight — it’s an opportunity to welcome every guest with aloha and keep Hawaiʻi connected.

“We’re all ʻohana at Hawaiian Airlines, and weʻll welcome every passenger this Thanksgiving as a part of that ʻohana.”

Wailani’s Hawaiʻi holiday travel tips

Plan for spotty weather and stay flexible

This time of year is ānuenue (rainbow) season, with frequent passing showers and crisp mornings. Higher elevations can also bring cooler temperatures. Pack appropriately and embrace Hawaiʻiʻs unique winter charm.

Give yourself extra time

Holiday travel means busier airports. Give yourself some extra time by checking in and paying for any bags on our mobile app and website before arriving at the airport.

Kamaʻāina, don’t forget about your Huakaʻi by Hawaiian perks

Huakaʻi by Hawaiian members enjoy a free checked bag – inclusive of surfboards, golf bags and other sports equipment – on Neighbor Island flights, as well as exclusive travel deals.

Show aloha always

Be kind and courteous to our employees – from gate agents to flight attendants – and, most importantly, to one another.

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Statement on Olympic Pipeline impacts

November 24, 2025
On The Record
Alaska Airlines
3 min read

Nov. 25, 2025 – 10:30 a.m. PT

With the expected resumption of service from the Olympic Pipeline serving Seattle–Tacoma International Airport, we are returning to normal operations. We have discontinued all planned fuel stops but will continue to tanker and truck in additional fuel on a reduced basis as the pipeline increases to normal capacity. No other operational impacts are expected. Thank you to our guests for their understanding as we worked to minimize the impacts from the fuel leak.

Nov. 24, 2025 – 12:30 p.m. PT

We continue to minimize the impacts of the Olympic Pipeline fuel leak. We do not expect disruption to our operations at Seattle-Tacoma International Airport through the Thanksgiving travel week.

To ensure our scheduled service is maintained, we have implemented strategies to manage our fuel:

Tankering fuel on inbound flights to Seattle – including the ability to roundtrip fuel from the departure city, reducing the amount of fuel needed from SEA;
Maintaining and expanding trucking operations to bring in additional fuel supply;
Adding a fuel stop to roughly a dozen flights per day. A fuel stop allows a flight to depart Seattle with limited fuel, land at an airport along the flight’s route to on board additional fuel and then continue onto the destination airport – without passengers deplaning. The dozen flights selected for a fuel stop change daily but are focused on transcontinental routes (such as SEA-JFK) and flights to the Hawaiian Islands. Similarly, the fuel stop locations change daily. We sincerely apologize to the guests whose flights are impacted.

We have not canceled any flights due to fuel supply issues because of our ability to manage fuel using these strategies. We remain in close communication with Olympic Pipeline, refineries and our airport partners, and will communicate if we begin to see operational impacts.

Alaska Airlines is the official airline of the Seattle Torrent

November 21, 2025
Community
Alaska Airlines
18 min read

Summary

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Alaska is proud to be the official Airline of the Seattle Torrent.

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The partnership celebrates the two brands’ hometown spirit and will offer rewarding moments for fans through Alaska’s top-ranked Atmos Rewards loyalty program.

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As of this year, Alaska proudly sponsors three professional women’s sports teams in Seattle and every team that calls Climate Pledge Arena home.

This month, Seattle’s Professional Women’s Hockey League (PWHL) expansion team gained an official name – and an official airline. As longtime tenants of Climate Pledge Arena, we’re thrilled to welcome the Seattle Torrent into our home and our hub as they hit the ice for their inaugural season.

The partnership celebrates the two brands’ hometown spirit and the synergy between the global nature of the game and Seattle’s role as Alaska’s global gateway. The partnership will also offer rewarding moments for fans through Alaska’s top-ranked Atmos Rewards loyalty program.

As of this year, Alaska proudly sponsors three professional women’s sports teams in Seattle. We have partnered with the Seattle Storm for over 10 years and teamed up with the Seattle Reign this past season. As a founding partner of Climate Pledge Arena, we are also so proud to sponsor every team that calls the arena home, through our partnerships with the Torrent, Storm and Kraken. And with the addition of the Torrent, Climate Pledge Arena is the only arena in the United States that is a permanent home to two professional women’s sports teams.

The last five years have made it clear: Seattle is a hockey city, and as the hometown airline, we’re thrilled to team up with the Torrent as they usher in a new era of hockey in Seattle. This partnership will provide us with new opportunities to engage with our local community, while sharing the excitement of the PWHL with our city and our guests.”

Eric Edge

Vice President of Brand and Marketing, Alaska Airlines

As the number one airline in Seattle with the most daily flights, Alaska offers over 100 nonstop destinations, including flights to Tokyo and Seoul, with upcoming service to London, Reykjavik and Rome.

Alaska Airlines has been a longtime supporter of women’s sports, and we’re thrilled they were eager to join the Seattle Torrent’s roster. With Alaska Airlines’ strong presence in Seattle and Climate Pledge Arena, this partnership was a natural fit and we’re grateful for their warm welcoming of the Torrent to the Pacific Northwest.”

Chelsea Purcell

Vice President, Partnerships, PWHL

The Torrent take the ice for their home opener at Climate Pledge Arena on Friday, Nov. 28 at 1 p.m. PT, followed by four consecutive home games for fans to get their fill of Torrent action live (December 3, 17, 21, and 23). Season Ticket Memberships, Partial Season Ticket Packages, 3-Game Mini Packs and Single Game Tickets are available now at thepwhl.com/tickets.

Stay tuned for special fan opportunities from Alaska and Atmos Rewards during games throughout the season.

Seattle Torrent goalkeeper defending against a shot

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About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Huakaʻi by Hawaiian celebrates one year of connecting kamaʻāina with its most generous deal yet

November 20, 2025
Loyalty
Hawaiian Airlines
16 min read

Summary

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Hawaiian Airlines celebrates the first anniversary of its free travel benefits program for Hawaiʻi residents, which has attracted over 300,000 members and facilitated more than 50,000 trips with perks like free checked bags and exclusive travel deals.

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To commemorate the milestone, Huakaʻi members can book a Neighbor Island flight and receive a second ticket for just taxes and fees, available through Saturday evening. The offer highlights Hawaiian Airlines’ ongoing commitment to serving kamaʻāina with care and hospitality.

One year ago, Hawaiian Airlines proudly became the first airline to introduce a free travel benefits program created exclusively for Hawaiʻi residents. Since then, more than 300,000 kamaʻāina have joined Huakaʻi by Hawaiian to receive extra benefits on their travel.

Huakaʻi members have enjoyed exclusive deals traveling within the islands and to destinations like Alaska, Japan, Las Vegas and beyond, with more than 50,000 trips booked through the program. From surfboards to suitcases, countless bags and boards have flown for free.

To mark this special occasion, Hawaiian Airlines is offering its best Neighbor Island deal yet:

Buy one, get one ticket for just taxes and fees on Neighbor Island flights for Huakaʻi members.

Available today through Saturday, Nov. 22 at 9:59 p.m. HST, Huakaʻi members can book their next Neighbor Island flight and bring along their partner, family member or friend for just the cost of taxes and fees.

This anniversary offer is a mahalo to our community and a reminder of our commitment to serve Hawaiʻi with care, compassion, and most importantly hoʻokipa. Hawaiian Airlines remains the No. 1 trusted and preferred airline for kamaʻāina, with a legacy of service that spans generations. Thank you for choosing to fly with us, and we look forward to continuing to serve the people of Hawai‘i for years to come.”

Alisa Onishi

Managing director of Hawai‘i marketing , Hawaiian Airlines and Alaska Airlines

To take advantage of this exclusive offer, Huakaʻi by Hawaiian members must sign into their Atmos Rewards account and click on “discounts and companion fares” within their profile. Not a member yet? Join our program by 2:59 p.m. HST on Friday, Nov. 21 to receive your code (available the following day). All flights can be booked using the unique code at hawaiianairlines.com and alaskaair.com. Terms and conditions apply; please visit the official webpage for more information.

Guests will continue to enjoy Hawaiian’s signature brand experiences, brought to life by our remarkable employees, along with the reach of the expanding joint global network in combination with Alaska Airlines, and the industry-leading benefits of our new combined Atmos™ Rewards loyalty program.

In addition to monthly travel deals, Huakaʻi by Hawaiian members also have access to exclusive partner offers. Past offers have included triple miles redemption at Foodland, UH Athletics ticket giveaways and discounts for Ocean Course at Hōkūala, to name a few. Looking ahead, Huakaʻi members can expect even more exclusive benefits, including a 50% bonus and status points on Neighbor Island flights coming to Atmos Communities in 2026.

To join Huakaʻi by Hawaiian and enjoy all our discounts and offers, including a free checked bag between the islands, quarterly Neighbor Island discounts, and monthly rotating deals, visit hawaiianairlines.com/huakai.

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For everyone, from the globetrotter to the bucket list traveler

For the traveler who loathes airport crowds

For the traveler who goes with the flow

For the traveler who is so close to reaching status

For the traveler with a giving heart

Year-round gifting for travelers who are our biggest fans

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Collectively, our airlines led U.S. carriers in key performance metrics:

Get in on the Travel Tuesday fun

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From the comfort of their home — or onboard our Wi-Fi equipped cabins — members can contribute at alaskaair.chooose.today/eoy2025 through Dec. 31 as an alternative to the year-end “mileage run.”

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Wailani’s Hawaiʻi holiday travel tips

Plan for spotty weather and stay flexible

Give yourself extra time

Kamaʻāina, don’t forget about your Huakaʻi by Hawaiian perks

Show aloha always

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Nov. 25, 2025 – 10:30 a.m. PT

Nov. 24, 2025 – 12:30 p.m. PT

Summary

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Buy one, get one ticket for just taxes and fees on Neighbor Island flights for Huakaʻi members.

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