Chasing the next swell? Alaska Airlines and Hawaiian Airlines’ new surfboard policy has you covered

November 3, 2025
Guest Experience
Alaska Airlines
12 min read

Like clockwork, every fall and into the winter, storms in the North Pacific stir powerful ocean swells that generate world-class waves in Hawai’i and across California, two key regions in Alaska Airlines and Hawaiian Airlines’ combined network.

This year, as our traveling surfers plan their next adventure, they will enjoy not only unmatched connectivity between these two U.S. surfing meccas – and many popular international surfing destinations throughout our expanding global network – but also peace of mind when bringing along their most valued companion: surfboards.

Our new surfboard policy – the most generous among premium U.S. airlines – allows guests flying on Alaska and Hawaiian aircraft to check multiple surfboards in a single bag measuring up to 10 feet, 5 inches (from nose to tail), and 50 pounds. For flights operated on our regional E175 aircraft, surfboard bags must not exceed nine feet, 7 inches.

We developed our new policy to accommodate all surfers: thrill-seekers tracking large seasonal surf and bringing big surfboards on strike missions to places like Tahiti and Mexico, families looking for year-round warm water and gentle waves to longboard (Costa Rica, anyone?), or guests venturing into the far reaches of our network to explore coastlines in Australia, American Samoa, the Cook Islands, Japan and New Zealand.

We also treat surfboards as standard checked baggage – with no special item fees – and offer bag allowances anywhere we fly for guests booking with our branded credit cards and earning points in our new Atmos™ Rewards loyalty program. In recognition of surfing’s cultural significance in Hawai‘i, we provide one free checked bag, inclusive of surfboards, for residents traveling interisland through our Huaka‘i by Hawaiian program.

We look forward to seeing you onboard – and in the water!

Visit alaskaair.com

Visit hawaiianairlines.com

MEDIA ADVISORY: Alaska Airlines provides update on IT systems and path to resiliency

October 31, 2025
On The Record
Alaska Airlines
4 min read

SEATTLE – Alaska Airlines today announced that it has engaged a new partner, Accenture, a leading global information technology and management consulting firm, to work with Alaska in conducting a comprehensive audit of its technology systems as part of the airline’s ongoing commitment to build a more resilient, reliable, and guest-centered operation.

Following recent IT challenges, Alaska Air Group President and CEO Ben Minicucci outlined the steps being taken to strengthen the company’s infrastructure and ensure long-term system reliability. The collaboration with Accenture will include a top-to-bottom review of Alaska’s technology environment — assessing standards, processes, and overall system health — with actionable recommendations to be implemented quickly.

Since 2019, Alaska has increased investments in IT infrastructure by nearly 80% — investing in redundant data centers and moving many guest-facing systems to the cloud. This initiative marks a key milestone in Alaska Airlines’ broader path to resiliency, as the company continues to invest in technology that supports operational excellence and a world-class guest experience.

Additionally, Alaska Air Group will provide updated guidance for the fourth quarter in early December, once the full financial impact of the recent IT disruptions is understood.

Alaska Airlines will continue to provide regular updates on its progress as part of its ongoing commitment to transparency.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines’ statement on Azure network availability issues

October 29, 2025
On The Record
Alaska Airlines
2 min read

Wednesday, Oct. 29 — 3:50 p.m. Pacific Time

A global outage impacted the Microsoft Azure platform today where several Alaska and Hawaiian Airlines services are hosted, causing a disruption to key systems, including our websites.

Our teams worked quickly to stand up our backup infrastructure to allow our guests to book and check-in for their flights online while minimizing operational disruptions.

We are bringing impacted systems back online this afternoon, with other services set to resume once Microsoft resolves the issue from its end.

We apologize for any inconvenience that our guests might have experienced today and appreciate their patience as we navigated this issue.

Wednesday, Oct. 29 — 10:15 a.m. Pacific Time

Due to a global outage impacting the Microsoft Azure platform where several Alaska and Hawaiian Airlines services are hosted, we are currently experiencing a disruption to key systems, including our websites.

For our guests who are unable to check-in online due to the Microsoft Azure outage, please see an agent at the airport for a boarding pass, and allow for some extra time in the lobby.

We apologize for the inconvenience and appreciate your patience as we navigate this issue.

Alaska Airlines and Hawaiian Airlines reach major integration milestone: a single operating certificate

October 29, 2025
Company
Alaska Airlines
19 min read

Summary



Alaska Airlines has received a single operating certificate (SOC) from the Federal Aviation Administration to operate alongside Hawaiian Airlines as two separate brands.



Guests will continue to enjoy the distinct Alaska Airlines and Hawaiian Airlines brands, brought to life by our remarkable employees, along with the reach of our combined global network, and the industry-leading benefits of our Atmos™ Rewards loyalty program.



Several Honolulu-based leadership positions formally take effect today to support the Hawaiian Airlines brand and the combined organization’s operations to, from and within Hawai‘i.

Alaska Airlines today received a single operating certificate (SOC) from the Federal Aviation Administration to operate alongside Hawaiian Airlines as two separate brands. This significant milestone — a FAA regulatory requirement achieved just over a year after Alaska and Hawaiian combined — marks the successful integration of training, policies, procedures and manuals across both airlines.

Here’s what our guests need to know:

While Alaska Airlines and Hawaiian Airlines are now operating under a single call sign (AS) — which our pilots and dispatchers use behind the scenes to communicate with air traffic control — guests will continue to enjoy our distinct Alaska and Hawaiian brand experiences, brought to life by our remarkable employees, along with the reach of our expanding joint global network, and the industry-leading benefits of our Atmos™ Rewards loyalty program.
There is one visible change for our guests: while Hawaiian Airlines flights will show the HA designator, new flight numbers may be assigned to avoid duplication between our brands. Where practical, we attempted to maintain similar flight numbers, but in many cases, we had to assign completely new flight numbers. If you are a frequent Hawaiian Airlines flyer who has memorized a regular or favorite flight, please take note.
A SOC paves the way for other, ongoing integration initiatives, including combining scheduling and passenger service systems to improve the experience of our guests traveling across both brands, and integrating our flight crew, airport and maintenance teams under joint collective bargaining agreements.
Next spring, guests can look forward to an even more streamlined travel experience when Alaska and Hawaiian move to a single passenger service system, or PSS. A PSS is the main technology powering the systems that our guests — on Alaska and Hawaiian — will interact with when planning their trips, booking tickets and on the day of travel. Once we transition to a single PSS in April, all flights will carry the AS code, but travelers will continue to be able to view and book Hawaiian Airlines flights and experience the distinct Hawaiian Airlines brand and the ho‘okipa (hospitality) of our people throughout their journey. Hawaiian flights will be clearly branded across our digital channels with an image of our Pualani aircraft tail.

Congratulations to everyone at Alaska Airlines and Hawaiian Airlines for getting us to a single operating certificate. This was a year-long, multi-phase effort involving multiple departments and thousands of hours of work. We also appreciate the FAA and the U.S. Department of Transportation for their guidance and support as we carefully reviewed and harmonized our processes with a shared focus on safety. This is an important step in our journey as a combined organization, and I’m excited about our future together.”

Ben Minicucci

President and CEO, Alaska Air Group

With a single operating certificate, several Honolulu-based leadership positions formally take effect today to support the Hawaiian Airlines brand and the combined organization’s operations to, from and within Hawai‘i. Diana Birkett Rakow, executive vice president of public affairs and sustainability at Alaska Airlines, becomes CEO of Hawaiian Airlines, succeeding Joe Sprague, who is retiring after a distinguished career with Alaska Air Group. Jim Landers, Hawaiian Airlines senior vice president for technical operations, assumes the role of head of Hawai‘i operations, while Shelly Parker, Horizon Air’s vice president of station operations and inflight, becomes head of Hawai‘i guest operations. They will serve alongside other members of the Honolulu leadership team.

Visit alaskaair.com

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines strengthens commitment to San Diego, Portland and Hawai‘i with 13 new routes, and adds more flight frequencies across our network

October 27, 2025
Destinations
Alaska Airlines
25 min read

Summary



We’ll fly nonstop to the top 15 most popular markets from San Diego next spring, and Portland flyers will enjoy four new nonstop destinations.



With expansion to two new airports – Tulsa, Oklahoma and Arcata-Eureka, California – we’ll serve more airports year-round in California than any other airline.



We’re better connecting California and Hawai‘i: We’ll launch a new Honolulu-Burbank route, and we’ve added more flights from San Francisco and Los Angeles to the Islands.

Alaska Airlines is introducing 13 new nonstop routes beginning next spring, including a range of flights from our key hubs in San Diego and Portland. We’ve also added two new destinations to our route map, deepened our commitment to Hawai‘i with additional flights and solidified our role as Santa Rosa-Sonoma’s #1 carrier in the heart of California Wine Country.

We’re always looking to spread our wings, so we’re eager to celebrate a pair of new destinations: Tulsa, Oklahoma (TUL) and Arcata-Eureka, California (ACV), located along the famous California Redwood Coast. We’ll fly daily between San Diego and Tulsa, and from Seattle to both Tulsa and Arcata-Eureka. With these new locations, Alaska Air Group will serve 142 destinations in 2026 – our most ever. And with the addition of Arcata-Eureka, we’ll serve more California airports year-round than any other airline.

With bold expansion in San Diego and Portland, plus more flights to Hawai‘i and new destinations like Tulsa and Arcata-Eureka, Alaska is redefining what it means to connect guests to a remarkable travel experience rooted in safety, care and performance. San Diego continues to be one of our fastest-growing hubs while Portland and Hawai‘i are essential parts of our global network. Our investment in these markets is designed to meet the strong demand we’re seeing from the recent launch of Atmos Rewards, the #1 airline loyalty program in the country. We’re thrilled to offer our guests more choice, more rewards and more global access than ever before.”

Kirsten Amrine

Vice president of revenue management and network planning, Alaska Airlines

Where we’re adding new flights and more frequencies

San Diego

Alaska is San Diego’s leading airline with the most nonstop destinations of any airline from the Southern California airport. It’s also our fastest-growing hub. We’ll grow by more than 35% in San Diego in spring 2026 compared to spring 2025.

We’ll fly five new nonstop routes next spring: Dallas-Fort Worth, Oakland, Raleigh-Durham, Santa Barbara and Tulsa.
With these additions, Alaska and Hawaiian Airlines will serve the top 15 most popular markets nonstop from San Diego and fly to 49 nonstop destinations.
Travelers in Santa Barbara can take advantage of a one-stop connection in San Diego before continuing to other cities, such as Boston and Honolulu.
Our route between San Diego and Santa Rosa-Sonoma will now be served three times daily, offering more time-of-day options than other airlines.

Portland

We’ve added more flights to major cities from the Rose City, building off a successful summer of growth at PDX.

We’ll begin service from Portland to four new destinations in May: Baltimore, Idaho Falls, Philadelphia and St. Louis.
With those newly added routes, we’ll serve 62 nonstop destinations from Portland.
We’ve also added a second flight to Newark, increased our Portland-Līhu‘e (Kaua‘i) service to year-round and upped our daily flights to Santa Rosa-Sonoma to three.

Hawai‘i

Our commitment to Hawai‘i remains strong. We serve more airports from California to Hawai‘i than any other airline.

We’ve added a new summer seasonal flight between Honolulu and Hollywood Burbank Airport – the first time the two airports will be connected in more than 20 years.
We’ve increased the number of flights from a pair of our West Coast gateways starting in the spring: Los Angeles-Kahului (Maui) goes to two daily nonstops with an additional seasonal flight, and San Francisco-Kona (Hawai‘i Island) and San Francisco-Līhu‘e (Kaua‘i) will increase in June to daily nonstops, joining flights that already operate several times a week.
By early summer, we’ll fly daily to all four Hawaiian Islands from San Francisco, like we do from Los Angeles, Portland, San Diego and Seattle.

Santa Rosa-Sonoma

If you know wine, you know Santa Rosa-Sonoma is the front door to California Wine Country.

We are the airport’s #1 carrier, offering twice as many destinations from there compared to any other airline.
Along with the additional flights to Portland and San Diego, we’ve also added a new intra-California flight between Santa Rosa-Sonoma and Ontario, east of Los Angeles.
We’ll now serve six cities in California from Santa Rosa-Sonoma, including our new seasonal service to Palm Springs that launches on Oct. 26.

Waikiki skyline with Queen Kapiolani Regional Park, Kuhio Beach,

San Diego Skyline at sunset from Coronado

City pair	Start date	Season	Frequency	Aircraft
San Diego – Dallas-Fort Worth	April 22	Year-round	2x Daily	737
San Diego – Oakland	April 22	Year-round	4x Daily	E175
San Diego – Raleigh-Durham	April 22	Year-round	Daily	737
San Diego – Santa Barbara	April 22	Year-round	2x Daily	E175
San Diego – Tulsa	March 18	Year-round	Daily	E175
Portland – Baltimore	May 13	Summer	Daily	737
Portland – Idaho Falls, ID	May 13	Year-round	Daily	E175
Portland – Philadelphia	May 13	Summer	Daily	737
Portland – St. Louis	May 13	Summer	Daily	737
Seattle – Arcata-Eureka, CA	April 8	Year-round	Daily	E175
Seattle – Tulsa	March 18	Year-round	Daily	E175
Honolulu – Burbank	May 13	Summer	Daily	737
Ontario, CA – Santa Rosa-Sonoma, CA	March 18	Year-round	Daily	E175

Tickets are available for purchase now at alaskaair.com.

Guests across our expanding network can take advantage of a premium travel experience and enjoy award-winning service on their next Alaska flight. We are the West Coast’s premier airline, offering our flyers generous legroom in First Class and Premium Class, no change fees, a variety of fare options and West Coast-inspired fresh meals that can be pre-ordered before flights. We offer the most fresh food options of any U.S. airline including on flights as short as 670 miles.

Atmos Rewards is our newly evolved loyalty program – ranked the #1 airline loyalty program by U.S. News and World Report for 2025-26. It’s designed to deliver more choice, more rewards and more global access than ever before to our members, who earn one point and one status point for every mile flown (excluding Saver fares). Points can be redeemed for flights, hotels and more, and status points track progress toward status levels and milestones. Later in 2026, members can choose how they earn based on the distance they travel, the amount they spend or the frequency of their flights.

Visit alaskaair.com

About Alaska Air Group

Alaska Airlines’ statement on IT outage

October 23, 2025
On The Record
Alaska Airlines
7 min read

Saturday, Oct. 25 – 10 a.m. Pacific Time

Alaska Airlines’ operations have returned to normal following a significant IT outage on Thursday, Oct. 23, that led to a systemwide ground stop for Alaska and Horizon Air-operated flights.

As of Saturday morning, we have canceled nine flights related to the IT outage recovery. That compares to 139 Alaska cancellations and 35 Horizon cancellations on Friday, in addition to numerous delayed flights. Overall, the cancellations impacted the travel plans of nearly 50,000 guests.

We are deeply sorry for the disruptions this event has caused for so many of our valued guests. We continue to work to get everyone to their destinations as quickly as possible.

Before heading to the airport, we encourage flyers to check their flight status. A flexible travel policy that allows guests to self-service on our app and website is in place. We have also increased guest care staffing to support higher volumes but recognize that wait times have been frustratingly long.

We know our guests put their trust in us when they choose to fly with Alaska, and this level of performance is not acceptable. And while safety is our most critical responsibility, the reliability of our operations is an essential expectation of our guests.

Following a similar disruption earlier this year, we took action to harden our systems, but this failure underscores the work that remains to be done to ensure system stability. We are immediately bringing in outside technical experts to diagnose our entire IT infrastructure to ensure we are as resilient as we need to be.  

The reliability of our technology is fundamental to our ability to serve guests and get them to where they need to be. As we expand and execute the plan to ensure our systems are sufficiently resilient, we will continue to share updates on our progress.  

Friday, Oct. 24 – 2 p.m. Pacific Time

Alaska Airlines is working to normalize operations safely and as quickly as possible after a significant IT outage led to a systemwide ground stop for Alaska and Horizon operated flights. The ground stop was lifted at 11:30 p.m. Pacific on Thursday, Oct. 23; the issue began earlier that day at approximately 3:30 p.m. when a failure occurred at our primary data center.

As of 1 p.m. Pacific on Friday, Oct. 24, we have canceled more than 400 flights on Alaska and Horizon. Over the two days, more than 49,000 passengers have had their travel plans disrupted. Hawaiian Airlines flights were not impacted.

We are deeply sorry for the disruptions this event has caused for so many of our valued guests. We’re working to get everyone to their destinations as quickly as we can.

Before heading to the airport, we encourage flyers to check their flight status. A flexible travel policy that allows guests to self-service on our app and website is in place. We have also increased guest care staffing to support higher volumes, but recognize that wait times have been frustratingly long.

Friday, Oct. 24 – 6 a.m. Pacific Time

Alaska Airlines is working to restore operations to normal as quickly and safely as possible after a significant IT outage led to a systemwide ground stop for Alaska and Horizon Air flights. The ground stop was lifted at 11:30 p.m. Pacific on Thursday, Oct. 23; the issue began earlier that day at approximately 3:30 p.m. when a failure occurred at our primary data center.

Throughout Thursday and into Friday morning, we have canceled more than 360 flights on Alaska and Horizon. Additional flight disruptions are likely as we reposition aircraft and crews throughout our network. Hawaiian Airlines flights are not impacted. The IT outage is not a cybersecurity incident.

We sincerely apologize to our guests whose travel plans have been disrupted. We’re working to get them to their destinations as quickly as we can. Before heading to the airport, we encourage flyers to check their flight status. A flexible travel policy is in place to support guests as operations return to normal following the IT outage.

Friday, Oct. 24 – 12:15 a.m. Pacific Time

Alaska Airlines operations have been restored after a significant IT outage resulted in a system-wide ground stop of flights for Alaska and Horizon. The ground stop was lifted at 11:30 p.m. Pacific. We are working to get our operations back on track as quickly and safely as possible.

Since this afternoon, we’ve had more than 229 flight cancellations. Additional flight disruptions are likely as we reposition aircraft and crews throughout our network.

We appreciate the patience of our guests whose travel plans have been disrupted. We’re working to get them to their destinations as quickly as we can. Before heading to the airport, we encourage flyers to check their flight status. A flexible travel policy is in place to support guests as operations return to normal following an IT outage.

Thursday, Oct. 23 – 7 p.m. Pacific Time

Alaska Airlines is experiencing an IT outage that has resulted in a systemwide ground stop of Alaska and Horizon Air flights across our network, causing delays and cancellations. The IT outage does not affect Hawaiian Airlines flights. The issue began around 3:30 p.m. on Thursday, Oct. 23, with a failure at our primary data center.

The IT outage has impacted several of our key systems that enable us to run various operations, necessitating the implementation of the ground stop to keep our aircraft in position. The safety of our flights was never compromised.

The IT outage is not a cybersecurity event, and it’s not related to any other events.

We deeply apologize to our guests whose travel plans have been disrupted today. We’re working to get them to their destinations as quickly as we can. For those who have a flight with us, please check your flight status before leaving for the airport. Also, a flexible travel policy is in place to support our guests.

Alaska Air Group reports third quarter 2025 results

October 23, 2025
Company
Alaska Airlines
30 min read

Summary



Announced two new global nonstop routes from Seattle to London and Reykjavik starting May 2026



Launched Atmos™ Rewards loyalty program and exceeded premium credit card sign-up expectations



Announced fleet wide installation of Starlink high-speed Wi-Fi with complimentary access for Atmos Rewards members

Alaska Air Group (NYSE: ALK) today reported financial results for the third quarter ending September 30, 2025.

Alaska’s profitable quarter was powered by another period of industry-leading unit revenue. I’m proud of our people for taking care of our guests, executing major integration milestones and capturing synergies ahead of plan as we bring together Alaska and Hawaiian Airlines. Together we are delivering on our Alaska Accelerate vision, building our future as a global airline positioned to compete with greater scale, deeper relevance and stronger loyalty in the places we fly.”

Ben Minicucci

President & CEO, Alaska Air Group

Quarter in Review

Air Group’s Consolidated Statements of Operations, Consolidated Balance Sheets, and Summary Cash Flow Statement include Hawaiian Airlines from September 18, 2024 onward. For comparability of financial and operational results, historical information has also been provided on a pro forma basis within the Supplementary Pro Forma Comparative Financial and Operating Information in this filing and in prior 8-K filings. The pro forma information provided assumes Hawaiian is included in both 2024 and 2025.

Air Group reported third quarter Generally Accepted Accounting Principles (GAAP) pretax margin of 2.9% and a GAAP net income per share of $0.62. Our third quarter adjusted pretax margin was 4.6% and our adjusted earnings per share was $1.05.

Air Group continued to advance its Alaska Accelerate strategy during the quarter, achieving several key integration milestones. These include the successful launch of our unified Atmos Rewards loyalty program and new premium credit card, final approval for our imminent transition to become one mainline airline under a single operating certificate, and the completion of our selling cutover to a unified passenger service system. These achievements represent significant progress in building the infrastructure to support Air Group’s future growth and profitability, and deliver on our Alaska Accelerate goal of $10 earnings per share in 2027 enabled by $1 billion in incremental profit.

Third quarter record revenue was $3.8 billion, resulting in a 1.4% year-over-year RASM increase which we believe will continue to lead the industry. Corporate travel grew 8% year-over-year compared to low single-digit declines in the prior quarter, while close-in demand remained strong throughout the third quarter. Our diverse revenue streams continued to deliver with premium revenue increasing 5%, year-over-year, cargo revenue increasing 27% year-over-year, and our loyalty program cash remuneration increasing 8% year-over-year. Commercial initiatives and synergy capture remained on track for the third consecutive quarter.

Unit costs, excluding fuel, freighter costs, and special items increased 8.6% year-over-year. This increase is at the high end of prior guidance, primarily due to elevated recovery costs from the IT outage that resulted in irregular operations in July and several weeks of challenging weather. Economic fuel price per gallon was $2.51 per gallon in the third quarter, reflecting elevated West Coast refining prices during the third quarter.

Fourth Quarter and Full Year Forecast Information

We anticipate fourth quarter unit revenue to increase low single digits year-over-year, building on last year’s solid performance. Unit costs for the fourth quarter are expected to increase low single-digits year-over-year and reflect significant cost synergies, with fourth quarter capacity growth expected to be 2 to 3% year-over-year. Fuel costs are expected to remain a headwind due to ongoing volatility in West Coast refining costs. We expect fourth quarter earnings per share of at least $0.40, with full year adjusted earnings per share of at least $2.40.

(a) Adjusted earnings per share guidance assumes economic fuel price per gallon between $2.50 and $2.60, non-operating expense of approximately $50 million and a tax rate of 32%

Financial Results and Updates

Reported GAAP net income for the third quarter of 2025 of $73 million, or $0.62 per share, which includes Hawaiian results, compared to net income of $236 million, or $1.84 per share, for the third quarter of 2024, which includes Hawaiian results from September 18, 2024 onward.
Reported net income for the third quarter of 2025, excluding special items and other adjustments, of $123 million, or $1.05 per share, which includes Hawaiian results, compared to net income of $289 million, or $2.25 per share, for the third quarter of 2024, which includes Hawaiian results from September 18, 2024 onward.
Repurchased 10.6 million shares for approximately $540 million for the nine months ended September 30, 2025.
Generated $229 million in operating cash flow for the third quarter.
Held $2.3 billion in unrestricted cash and marketable securities as of September 30, 2025.

Operational Updates

Announced leadership promotions at Air Group effective in the fourth quarter of 2025, naming Jason Berry COO of Alaska Airlines, Diana Birkett Rakow CEO of Hawaiian Airlines, and Andy Schneider CEO of Horizon Air.
Ratified a five-year agreement with more than 2,900 IAM-represented McGee Air Services employees.
Completed the sale of Alaska’s final eight 737-900s in the third quarter.
Completed selling cutover in preparation for the full transition to a single passenger service system in spring 2026.

Atmos Rewards

Launched Atmos Rewards, a combined loyalty program that integrates Alaska’s Mileage Plan™ and Hawaiian’s HawaiianMiles™ programs, offering flexible earning and expanded redemption options across our global network.
Released the Atmos Rewards Summit Visa Infinite, our premium co-branded credit card, offering enhanced earnings opportunities and exclusive benefits. Card sign-ups exceeded our year-end goal within two weeks, with notable traction beyond our core West Coast and Hawai’i markets.

Network and Partnerships

Announced new nonstop services from Seattle to London and Reykjavik starting May 2026, increasing our global reach to five intercontinental destinations from Seattle.
Announced seven new nonstop routes connecting California and the Pacific Northwest starting this winter, including new service from Burbank, Boise, Spokane, San Diego, and Palm Springs.
Expanded our codeshare agreement with STARLUX Airlines, enhancing connectivity between our network and its long-haul services to Taipei.

Customer Experience

Selected Starlink to equip Alaska’s fleet with high-speed Wi-Fi, complimentary to all Atmos Rewards members. Installations are expected to begin in the fourth quarter and be completed in 2027.
Announced investments to widebody aircraft interiors to support Alaska’s premium international experience, including lie-flat Business Class suites, a new Premium Economy cabin, refreshed Main Cabin seating, and elevated onboard amenities.
Announced San Diego lounge expansion plans to begin construction in early 2027, including a 13,000 square-foot space.

Other Highlights

Launched a new investment fund in partnership with oneworld alliance members and Breakthrough Energy Ventures to advance and commercialize sustainable aviation fuel (SAF) technologies.
Partnered with Cosmo Oil Marketing to incorporate SAF on Osaka-Honolulu flights as part of our continued commitment to decarbonization.
Launched the combined Alaska Airlines | Hawaiian Airlines Foundation, dedicated to investing in nonprofit organizations focused on communities across the states of Alaska and Hawai’i.
Top awards in the third quarter:
- “Best Airline Rewards Program” – #1 ranking from U.S. News & World Report
- “Most Innovative Airline Initiative” – #1 ranking from Future Travel Experience
- “2025 World’s Best Awards for Best Domestic Airline” – Travel + Leisure. Hawaiian Airlines ranked 2nd and Alaska Airlines ranked 4th
- “Best Employers by State” – Forbes. Hawaiian Airlines ranked No. 7 in Hawaiʻi and Alaska Airlines No. 11 in Washington.
- “2026 APEX Five Star Major Airlines” – APEX

The following table reconciles the company’s reported GAAP net income per share (EPS) for the three and nine months ended September 30, 2025 and 2024 to adjusted amounts.

Three Months Ended September 30,

Nine Months Ended September 30,

(a) Includes $1 million of non-operating special items in the three and nine months ended September 30, 2024.

(b) Includes income tax effect of the adjustments in the tables above as well as one-time effects of the One Big Beautiful Bill Act which was signed into law in the third quarter of 2025.

A conference call regarding the third quarter results will be streamed online at 11:30 a.m. EDT/ 8:30 a.m. PDT on October 24, 2025. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.

UPDATE: Our third-quarter conference call has been postponed. For more information, read our media advisory.

View full financial data

View additional investor slides

About Alaska Air Group

MEDIA ADVISORY: Alaska Air Group postpones conference call for third-quarter 2025 financial results

October 23, 2025
Company
Alaska Airlines
3 min read

SEATTLE – On October 23, 2025, Alaska Air Group experienced an IT outage that affected operations. A temporary ground stop was put in place for Alaska and Horizon. The ground stop was lifted at 11:30 p.m. Pacific.

To allow our teams to focus on supporting our guests and the recovery of our operation, our third quarter conference call that was planned for October 24, 2025 at 11:30 a.m. EDT will not be held. We do not yet have an estimate of the financial impact of the operational disruption on our fourth quarter results.

The company filed its third-quarter results after market close on Thursday, Oct. 23, 2025.

About Alaska Air Group

The wait is over: Hawaiian Airlines’ seasonal Auckland service returns this November

October 20, 2025
Destinations
Hawaiian Airlines
22 min read

Summary



Hawaiian Airlines’ seasonal service between Honolulu and Auckland is set to resume Nov. 16 with three-times weekly flying on the Airbus A330.



The seasonal flights will run through the end of April 2026, offering our guests nonstop flights between New Zealand and Hawaiʻi, plus convenient one-stop connections to and from the U.S. continent.



Our service operates during the Southern Hemisphere summer, when New Zealand comes alive with warm weather while also providing ample connectivity throughout the busy holiday season.

Hawaiian Airlines and Alaska Airlines are gearing up for the return of seasonal New Zealand flying. The three-times weekly service between Honolulu (HNL) and Auckland (AKL) returns on Nov. 16 and runs through the end of April 2026, offering guests nonstop flights between New Zealand and Hawaiʻi, plus convenient one-stop connections to and from the U.S. continent.

Photo of Waiheke Island on North Island, New Zealand

We know Kiwi travelers have long awaited the return of our seasonal service, and our crews are thrilled to welcome them onboard once again with the authentic hospitality and care for which Hawaiian Airlines is known. Now, thanks to the strength of our combined global network, every guest flying from Hawaiʻi, the U.S. mainland and New Zealand will have more options than ever to explore the world.”

Andrew Stanbury

Regional director of the South Pacific, Hawaiian Airlines and Alaska Airlines

About the service

Hawaiian Airlines has proudly served Auckland with aloha and hospitality since March 2013. The flights have acted as a bridge between Hawaiʻi and New Zealand, strengthening ties between indigenous communities and Pacific Island families, while attracting U.S. travelers seeking adventure and eco-tourism, boosting New Zealand’s economy.

The service will be operated by the spacious 278-seat Airbus A330 equipped with complimentary high-speed Starlink Wi-Fi. The aircraft features 18 lie-flat Business Class seats aligned in a 2-2-2 configuration – perfect for couples and honeymooners, while offering superior comfort and privacy to solo and business travelers. Guests seated in any of the aircraft’s 68 Extra Comfort seats (soon to be rebranded to Premium Class seats) enjoy extra leg room, priority boarding and additional amenities.

Our seasonal flights operate during the Southern Hemisphere summer, when New Zealand comes alive with warm weather and blooming nature — ideal for exploring vineyard havens like Marlborough and Hawkes Bay or tackling any of the country’s 11 iconic Great Walks — while also providing ample connectivity throughout the busy holiday season.

Our 2025-2026 Auckland seasonal schedule is as follows:

Flight	Route	Start date	End date	Frequency	Departure	Arrival
HA845	HNL-AKL	Nov. 16, 2025	April 18, 2026	Mon, Wed, Fri	1:15 p.m.	9:20 p.m. (next day)
HA846	AKL-HNL	Nov. 18, 2025	April 20, 2026	Tues, Thurs, Sat	11:30 p.m.	9:20 a.m. (same day)

New Zealand (Aotearoa in Māori) is known for its rich cultural heritage, breathtaking scenery, world-class outdoor adventures and diverse population that includes indigenous Māori as well as various Pacific Islander, European and Asian communities. Travelers visiting the archipelago will enjoy a renowned cultural and sensory experience — from savoring world-class wines and farm-to-table cuisine to immersing themselves in lush nature and authentic Māori traditions.

Kiwis seeking a tropical escape are only a nonstop flight away from the Hawaiian Islands — or a one-stop journey to one of the many U.S. destinations served by Alaska and Hawaiian via Honolulu.

Guests traveling between the U.S. continent and New Zealand enjoy same-day connectivity via Honolulu when flying to or from Las Vegas (LAS), Los Angeles (LAX), Long Beach (LGB), Portland (PDX), Seattle (SEA), San Francisco (SFO) and Sacramento (SMF).

Travelers using Hawaiʻi as a connecting point can also break up their transpacific journey and enjoy two vacations in one by adding a stopover in the Hawaiian Islands — on either leg of their trip — when booking a multi-city itinerary on hawaiianairlines.com or alaskaair.com.

Picture of Hawaiian Airlines Airbus A330

Use or earn points for your travel

Our guests can now book their travel to New Zealand, Hawaiʻi or the U.S. continent using Atmos™ Rewards, the combined loyalty program of Alaska and Hawaiian that provides our members more choice, rewards and global access than ever before. Learn more about Atmos Rewards.

With Alaska Airlines’ oneworld membership and our additional global partners, Atmos Rewards members can also earn and redeem miles for travel across 30 airlines. Hawaiian Airlines is expected to join oneworld in spring 2026. Learn more about our oneworld partners and benefits.

Qantas Frequent Flyer members can now redeem their Qantas Points for one-way or return travel on Hawaiian Airlines’ seasonal Auckland service, as well as for flights between Honolulu, the Neighbor Islands, and our U.S. gateways —thanks to an exciting new partnership launched in June 2025.

Book your tickets on hawaiianairlines.com

Book your tickets on alaskaair.com

About Alaska Air Group

CEO Ben Minicucci named “2025 Executive of the Year” by Puget Sound Business Journal

October 17, 2025
Awards Company
Alaska Airlines
15 min read

Summary



Congratulations to Alaska Air Group CEO Ben Minicucci, who was named “2025 Executive of the Year” today by the Puget Sound Business Journal in Seattle!



Ben’s influence at Alaska is hard to miss, according to the Puget Sound Business Journal — and we couldn’t agree more.

Alaska Air Group CEO Ben Minicucci was named “2025 Executive of the Year” today by the Puget Sound Business Journal in Seattle.

“Minicucci’s bold moves set the airline on an ambitious course,” the story says, highlighting the combination with Hawaiian Airlines and plans for at least 12 new intercontinental flights out of Seattle in the next few years.

With a steady hand on the yoke, Ben is steering Alaska Air Group through a global transformation guided by a single, shared vision: connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

Earlier this year, The Washington Post featured Ben in its inaugural Post Next list of “50 people shaping our society in 2025” and spotlighted his fearless leadership in bringing together the strengths of Alaska Airlines and Hawaiian Airlines.

Ben has been with Alaska for 22 years and has contributed to various leadership roles across the company. He became CEO in March 2021.

Celebrate Ben’s leadership with us —

here are some of our favorite moments:

Watch the full interview on the Finding Mastery show

About Alaska Air Group

Alaska Airlines and Hawaiian Airlines give back to local communities in annual Week of CARE

October 17, 2025
Community
Alaska Airlines
58 min read

Summary



Alaska Airlines and Hawaiian Airlines participated in our annual Week of CARE, volunteering with community partners around the country.



This year, nearly 500 volunteers supported 24 community partners. Here’s a look at how some of our volunteers spent their week.

At Alaska Airlines, Hawaiian Airlines, Horizon Air, and McGee, we’re dedicated to caring for the people and places we serve, whether we’re on board our aircraft or out in our communities. Each October, we host our Week of CARE, a company-wide week focused on uplifting our local communities.

This year, nearly 500 volunteers supported 24 community partners projects across our network, including Alaska, California, Florida, Idaho, Hawaiʻi, Oregon, Washington and Washington DC. Here’s a snapshot of what we achieved:

Caring for our communities

Here’s a look at some of the amazing work our employees helped with around the country:

Alaska

Volunteering at food banks in Alaska was a meaningful way to support the essential work of fighting hunger across the state. Through their efforts, employees contributed to building a stronger, more connected community and made a direct impact in the lives of those in need.”

Alessandra Frichtl

Community Relations and Engagement Manager, Alaska Airlines

California

We’re proud to unite our volunteer efforts in support of food banks across California. Together, we’ve delivered over 70,000 pounds of groceries—helping ensure families throughout our state don’t go to bed hungry.”

Raminder Somal

Community Relations & Employee Engagement Manager, Alaska Airlines

Florida

Hawaiʻi

Through a new program called Mohala Liko Lehua, Hawaiʻi Land Trust created a first-of-its-kind program with the John A. Burns School of Medicine to provide ʻāina-based behavioral health services on Oʻahu, Maui, Kauaʻi and Hawaiʻi Island during community programming. In turn, this program will also create a cohort of homegrown mental health providers who can serve with cultural fluency. In support of this, Hawaiian Airlines has donated 9,000,000 ATMOS Rewards Points towards travel of these fellows and their advisors to the island of Maui in an effort to address the ongoing recovery of victims of the 2023 wildfires. During Week of CARE, we doubled down with sweat equity at worksites in every county.

For Hawaiian Airlines’ inaugural Week of CARE in the Hawaiʻi Region, Team Kōkua supported Hawaiʻi Land Trust, an organization dedicated to acquiring lands in Hawaiʻi for perpetual preservation. Rooted in mālama ʻāina, each site offered a unique perspective on land management from fishpond restoration to coastal management and beyond. Each site had different activities that allowed us to give back to the land what it continues to provide to us both physically and mentally. It was an excellent byproduct to find opportunity to connect colleagues both old and new through working alongside one another.”

Manakō Tanaka

Senior Community and Cultural Relations Manager, Hawaiian Airlines

Idaho

Our Boise team participated in community events focused on mental health, youth support, and sustainability. We packed snack bags for the Boys and Girls Club of Ada County, cleaned our adopted stretch of highway near the Boise Airport, and joined the Out of the Darkness Walk to raise awareness and funds for suicide prevention. These efforts reflect the pride we take in making a positive impact in our local community.”

Jackie Garrison

Reservations Manager, Alaska Airlines

Oregon

During Week of CARE in Portland, volunteers joined forces to make a meaningful impact with the Oregon Zoo and Milk Crate Kitchen. We strengthened community connections, promoted wildlife conservation, and provided restaurant quality meals to those experiencing food insecurity.”

Jeanette Waddle

Public Affairs Manager , Alaska Airlines

Washington

I always look forward to Week of CARE—it is a meaningful time for our employees to come together to give back. This year, our employees made a difference in several communities here in Washington, partnering with important nonprofits in our hometown such as Mary’s Place, Junior Achievement, the Woodland Park Zoo and Forterra.”

Joelle Skaga Nausin

Senior Manager, Community Relations , Alaska Airlines

Washington D.C.

Our Week of CARE with the Playtime Project was an important reminder that small actions—showing up, connecting, and caring for your community —can have a lasting impact. I’m so proud of our DCA team. One person came on their vacation, others right after a 5 a.m. shift. That kind of heart says everything about who we are.”

Chanthal Harris

DCA Station Operations Manager, Alaska Airlines

Visit alaskaair.com

About Alaska Air Group

Dream big, fly far: Apply now for a summer 2026 internship at Alaska, Hawaiian and Horizon

October 15, 2025
People
Alaska Airlines
21 min read

Summary



Starting today through Oct. 31, 2025, Alaska Airlines, Hawaiian Airlines and Horizon Air are accepting applications for its summer 2026 internship program.



We’re excited to welcome 60-plus enthusiastic interns to join our growing operation across Honolulu, Seattle, Portland, Anchorage and San Francisco.

Are you a student with a passion for travel and dreams of working in the airline industry? Our highly anticipated summer internship program is back, and dozens of openings are available for students wanting to make their mark at Alaska Airlines, Hawaiian Airlines and Horizon Air.

Curious about the opportunity? We’ve got the answers to your questions!

How many roles are open and where?

We’re excited to welcome 60-plus enthusiastic interns to join our growing operation across Honolulu, Seattle, Portland, Anchorage and San Francisco!

These competitive, paid internships will begin as early as May 2026 and offer firsthand experience in key aviation areas, including:

Marketing
Supply chain management
Technical operations
Airport operations
E-commerce
People team
Maintenance and engineering
Flight operations
Auditing
Finance
Corporate communications
Information technology

Who are we looking for?

We are looking for applicants who:

- are current undergraduate juniors with at least one semester or quarter of school remaining after the internship.
- are eager to contribute to a fast-paced, dynamic industry.
- have a curiosity about aviation and travel.
- will raise their hand to share out-of-the-box ideas and different perspectives.
- can meet deadlines and adapt to shifting project expectations.
- and are caring collaborators who can also drive projects independently.

Photo of Maya, an Alaska Airlines intern

What are the perks?

We offer paid internships, with pay ranging between $25-30 an hour (dependent upon the role). You’ll also score one of our most illustrious perks: travel privileges on flights across our combined network starting day one. Plus, you’ll get a select number of buddy passes for your friends and family to join you on your global adventures.

Additional perks are outlined on careers.alaskaair.com/career-opportunities/interns and will be provided during the interview process.

When and where can I apply?

The application period closes on Oct. 31, 2025, at 7 p.m. PST. All open opportunities can be found at careers.alaskaair.com/career-opportunities/interns.

Apply for an internship with Alaska, Hawaiian and Horizon

Why should I apply?

We strive to provide every intern with an exceptional and unparalleled experience that they can carry with them throughout their career. You’ll work with leading minds behind our growing operation, lead meaningful, real-life projects and get a behind-the-scenes view of what it takes to run a leading U.S. airline.

Learn more about the career journeys of two former interns —

now proud employees:

Apply for an internship today

We look forward to seeing you onboard – and in the water!

Related news & stories

Wednesday, Oct. 29 — 3:50 p.m. Pacific Time

Wednesday, Oct. 29 — 10:15 a.m. Pacific Time

Summary

Here’s what our guests need to know:

Related news & stories

Summary

Where we’re adding new flights and more frequencies

San Diego

Portland

Hawai‘i

Santa Rosa-Sonoma

Related news & stories

Saturday, Oct. 25 – 10 a.m. Pacific Time

Friday, Oct. 24 – 2 p.m. Pacific Time

Friday, Oct. 24 – 6 a.m. Pacific Time

Friday, Oct. 24 – 12:15 a.m. Pacific Time

Thursday, Oct. 23 – 7 p.m. Pacific Time

Summary

Quarter in Review

Fourth Quarter and Full Year Forecast Information

Financial Results and Updates

Operational Updates

Atmos Rewards

Network and Partnerships

Customer Experience

Other Highlights

Related news & stories

Summary

About the service

Our 2025-2026 Auckland seasonal schedule is as follows:

Use or earn points for your travel

Related news & stories

Summary

With a steady hand on the yoke, Ben is steering Alaska Air Group through a global transformation guided by a single, shared vision: connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

Celebrate Ben’s leadership with us —

here are some of our favorite moments:

Related news & stories

Summary

Caring for our communities

Alaska

California

Florida

Hawaiʻi

Idaho

Oregon

Washington

Washington D.C.

Related news & stories

Summary

Curious about the opportunity? We’ve got the answers to your questions!

How many roles are open and where?

Who are we looking for?

What are the perks?

When and where can I apply?

Why should I apply?

Learn more about the career journeys of two former interns —

now proud employees:

Related news & stories

Success!

Follow Alaska

Follow HAWAIIAN

Follow Alaska

Follow HAWAIIAN

Success!