A technical milestone for the Alaska and Hawaiian combination – and what it means for your travel

Summary

We just completed a major milestone in the process to combine our passenger service systems.

All previously-booked flights and selected seats remain unchanged. Read more to learn what the change means for you.

We’re on a journey to make traveling on Alaska Airlines and Hawaiian Airlines seamless, carefree and enjoyable. As we combine our airlines, we are also combining the behind-the-scenes systems that make your travel plans work. One of the most important systems we’re aligning is called the passenger service system (PSS). The PSS is responsible for managing each guest’s travel experience – from booking to baggage claim.

While the full cutover to the new system won’t take place until April 2026, we just completed a major milestone in the process to combine the systems. Here’s what you need to know:

What changes might you see?

If you’re booking a flight for travel on April 22, 2026 or beyond, you will be redirected to a multi-brand platform to purchase Hawaiian Airlines tickets.

The new multi-branded website will offer the capability to book in languages and currencies that support our growing global network. Guests will also be able to book the full suite of products, including different seat types, on all Alaska and Hawaiian flights.

On some external websites where you can purchase flights, it may look like every flight is now an Alaska Airlines flight. Rest assured that Hawaiian will continue to operate hundreds of flights a day, delivering the signature aloha spirit and commitment to service. While each flight – whether Alaska or Hawaiian – will be assigned an Alaska carrier code, the operating disclosure will show “operated by Alaska as Hawaiian Airlines” and will be displayed for each flight that offers the Hawaiian-branded experience. Our newly updated website now reflects this disclosure, while other websites may require additional time to add this information.

Some guests may see branding (Alaska or Hawaiian) in digital and email communication that does not match the ticket they purchased. Our teams are addressing this, and nothing has changed to individual reservations or the Hawaiian Airlines flight schedule.

What doesn’t change?

Your previously booked flights and selected seats remain unchanged. If your trip with Hawaiian Airlines is scheduled after April 2026, we’ve transferred your reservation to our new booking system for smoother management. There are no changes to your booking if traveling prior to April 22, 2026.

Hawaiian Airlines guest service agent

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Long-haul leisure: My experience jetsetting to Seoul with Alaska and Hawaiian’s premium offerings

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Summary

Travel writer Ali Wunderman experienced our nonstop Seattle-Seoul service, now operating five times weekly on our Boeing 787-9 Dreamliner.

The author shares her journey with Alaska Airlines and Hawaiian Airlines, highlighting her favorite moments of elevated comfort — from unwinding in our lie-flat suites to enjoying the spaciousness of extra legroom.

If you’ve only got a weekend to experience Seoul, you want every minute — and every mile — to pull its weight. That’s how to squeeze a two-day micro-adventure out of a journey on Hawaiian Airlines: stretch out in spacious Extra Comfort seats (soon to be renamed Premium Class) on the outbound flight and treat myself to luxurious lie-flat Business Class suites on the way back home. You’ll land ready to hit the ground running, leaving time to rest on the flight back across the Pacific.

On Sept. 12, I was lucky enough to board Alaska Airlines and Hawaiian Airlines’ inaugural nonstop flight from Seattle to Seoul for a whirlwind 48-hour birthday trip, trying out their premium offerings along the way.

 

Seoul at night
Image of the author

My journey began at Seattle-Tacoma International Airport, where the energy of the airport was vibrating with excitement for this new route. I first stopped by the Alaska Lounge, the entrance to which was decorated with beautiful white orchids, inviting travelers inside to take in the view and sample Korean cuisine like beef gochujang and kimchi fried rice. I grabbed a plate and sat by the tarmac-facing window, watching the Boeing 787 Dreamliner getting prepped for its day in the spotlight.

A celebratory gate event welcomed passengers on my flight and others to enjoy K-Pop dances, speeches from company leaders, and an emotional Native Hawaiian blessing that got me extremely excited to get on board.

The outside of the Alaska Lounge at Seattle-Tacoma International Airport.
Image of the author's meal

Outbound with extra legroom, a small luxury that goes a long way

I found my spot at 23A, an Extra Comfort seat that got me on board early and offered a few precious inches of additional space, a noticeable upgrade on a nearly 12-hour flight. I immediately plugged my phone into the USB-C port and played with the dimming Dreamliner windows until I hit the right hue. I stowed the thick fleece blanket and pillow for later, noticing it was a many steps in quality above the average airplane linen.

A flight attendant came through the cabin before takeoff to hand out amenity kits that included a dental pack, well-functioning earbud headphones and a sleep mask (among other goodies).

The author's photo of her seat while in Extra Comfort, with an Alaska Airlines tail window shot.
A wide shot of the Extra Comfort seats on the Dreamliner aircraft.
Extra comfort amenity kit items, shown on the seat's tray table.

My plan was to stay awake for the duration of the flight, as we would be arriving in Seoul during the evening and holding out on sleep always helps me with adjusting to different time zones. Fortunately, my chatty seatmates made this possible: initially strangers, we quickly became friends by competing in rounds of ‘2048’, a puzzle available in the seat-back entertainment, and watching a movie together by pressing play on our respective screens at the exact same time.

Although I didn’t end up sleeping, the seat’s recline would have been more than enough to accommodate a deep snooze. When my seatmates were otherwise occupied, I opted to read a book and found the reading light above to be directed enough to help me see clearly without bothering those around me. It’s clear that thoughtful consideration went into the design.

The first meal that came by was dinner, offering a choice between Korean cuisine and a European pasta dish. To celebrate the moment, I picked the most obvious option — bulgogi chicken, a popular Korean dish, and spinach with rice, which was delicious. For my second meal, served closer to landing, I opted for tteokbokki with cheese (rice cake in a spicy sauce) alongside fresh fruits and a Honolulu cookie. Between meals, the crew served a snack of a small chicken sandwich and offered water frequently.

When we deplaned, I felt thoroughly ready for my two-day exploration of South Korea’s capital city.

The author's picture of her and her seatmates' seatback screens, all playing the same movie.
The author's dinner meal while seated in Extra Comfort.

The return flight: Resting in lie-flat leisure

After packing multiple days’ worth of travel into only two, I knew returning in Hawaiian Airlines’ Business Class suite was the right move. I arrived early at Incheon Airport, as it’s worth exploring airy halls, museum-grade exhibits and seriously good food abound. As a Business Class passenger, I was able to enjoy the oneworld Alliance Lounge, making myself a bowl of Korean noodle soup for one last sampling of the local cuisine.

Boarding was a breezy affair, my ticket allowing me to be one of the first passengers to board. I nested up in 4A, a lie-flat window seat at the left side of the aircraft’s 1-2-1 cabin configuration. As I was traveling alone, I appreciated the opportunity for additional privacy.

The author's picture of the Business Class suite.
The author pictured wearing her slippers with her feat outstretched in the lie-flat seat.
The author's image of her drink while seated in Business Class.

With slippers immediately available and socks handed out upon request, I swapped my footwear before boarding was finished. After spending all day racing around Seoul, this little change had a big impact, helping me relax into the nine-plus-hour flight ahead. Like my outbound journey, I stowed the heavy blanket, mattress pad and pillow in the footwell, knowing I would be making good use of them soon.

The amenity kit also doubled as a cute wristlet, and flight attendants passed out most of the goodies ala carte-style. I recommend the hydrating face mist, especially if you’ve been indulging in South Korea’s incredible skincare products and experiences during your trip. I appreciated this sustainable approach, as I’m sure many amenity kit items end up in the trash if the passenger didn’t want this or that.

The author's image of her dinner meal.
The author's image of her breakfast meal.

Before takeoff, the Hawaiian Airlines captain tells us about the normal details to expect from the flight, including a weather report from Honolulu, which made the passengers chuckle. “Making a correction – we’re headed to Seattle,” he said, coming back on the PA. “Sorry, old habits.”

Once in the air, I ordered a glass of POG, the class Hawaiʻi juice drink blending passion fruit, orange and guava. The dinner menu included an option from the Islands, but my palate remained firmly in Korea, so I ordered the tteokgalbi (beef patties) alongside steamed white rice and a miso and cabbage soup, recipes designed by husband-and-wife team Chef Wade Ueoka and Chef Michelle Karr-Ueoka.

With seven hours left before touchdown in Seattle, I took part in the ultimate experience of being a business class passenger: I laid my seat all the way flat and took a much-needed deep sleep,  waking just before it was time to land – refreshed and reminded of how the Dreamliner lives up to its name.

Main Cabin, First Class and Premium: Oh my! Introducing your seat options on board our aircraft 

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Summary

Our booking systems will be integrated next spring to ensure seamless travel across the combined network. Soon, our guests will start to see some changes for travel booked in April 2026 and beyond.  

We’re taking this opportunity to (re)introduce you to every type of seat — new, familiar and everything in between — available across our fleet.

As we continue to combine Alaska Airlines and Hawaiian Airlines into one operation – while maintaining the unique identity of each brand we’re also streamlining the booking experience across platforms. This means that whether you receive POG onboard with an “aloha” or a signature fruit and cheese platter with a “welcome onboard,” you can rest assured that we have a cabin and seat for every kind of traveler. 

Our booking systems are being integrated to make travel across the combined network seamless. It will all come together next spring, but you’ll start to see some changes soon for travel booked April 2026 and beyond.  

We’re taking this opportunity to introduce (or reintroduce, if you’re a pro) all your seat options on board each of our aircraft. There’s something new for everyone, even if you know our seats like the back of your hand. 

First Class and Business Lie-Flat 

If your trip has you crossing an ocean and more, you are likely to have the option of a seat in one of our lie-flat cabins. Both the Hawaiian Airlines Airbus A330 and Alaska Airlines Boeing 787 fleets both offer an elevated experience, allowing you to lie back and stretch out. The 787 Dreamliners go even further with added comfort before takeoff, including 34 enclosed suites, direct aisle access, 18” HD monitors and wireless charging — making that trip to Seoul or London a breeze.

Lie-flat cabin passengers also enjoy access to our network of Alaska Lounges, The Plumeria Lounge in Honolulu and select partner locations through our oneworld and global partners. 

Boeing 787 lie-flat product image
A330 first class product shot

First Class

When you’re flying on one of our narrowbody aircraft (Alaska Airlines 737s/E175s or Hawaiian Airlines A321s/717s), we offer a First Class cabin that provides spacious seating, complimentary meals and beverages, two free checked bags and complimentary Lounge access for select flights greater than 2,000 miles.* While sitting comfortably with expansive legroom, you’ll be cared for by a dedicated flight attendant and will be able to board and deplane first.

Visit our Alaska Lounge page for complete rules and access policies. 

*Guests must be flying on a paid or award First Class ticket. 

Boeing 737 first class
A321neo first class product image

Premium Class 

For fans of Hawaiian Airlines’ Extra Comfort seats, you’re in luck. Starting with flights departing in April, Extra Comfort will be rebranded to “Premium Class.” It’s the same extra leg room you know and love with more perks. Premium Class guests can look forward to complimentary cocktails, beer and wine – in addition to up to 4” more legroom.

Aligning our cabins and seat names across Hawaiian and Alaska helps take the guesswork out of flying. You’ll know exactly what to expect on board — no matter which airline you’re on — with consistent comfort, benefits and service from takeoff to touchdown. 

This change will be reflected in the system starting October 14 for flights departing on or after April 22, 2026.  

ASHA

Main Cabin Preferred

Value your time and being able to deplane quickly? Main Cabin Preferred seating may be right up your alley. These seat selections are found in the front half of the aircraft and allow maximum flexibility so you can get your vacation started the minute you land. 

Main Cabin

Our award-winning classic, Main Cabin seating gives you the Alaska Airlines and Hawaiian Airlines experience you’ve come to rely on. The ability to select a seat, a no-charge carry-on and Atmos Rewards points for your trip make this cabin a steady choice for every traveler.  

Saver Fare

Travelers looking for a deal on Alaska Airlines have been fans of the Saver Fare for years. These tickets offer our lowest fares but still come with select benefits, including no carry-on bag fee, and a seat assignment within 24 hours from departure. Hawaiian Airlines’ Main Cabin Basic option will transition to Saver Fare in April, offering guests a more flexible and seamless experience. 

With Saver Fare, guests who cancel at least 14 days before departure will receive a 50% credit toward future travel, and same-day confirmed changes will be available for a fee — aligning more closely with Alaska’s generous changeability policies. 

787 main cabin image
Boeing 737 Main Cabin product image

Finding the right seat for you

Now that you know which cabin best fits your travel style, get ready for even more flexibility when booking on alaskaair.com. Soon, you’ll see pricing per seat — an option that lets you choose the seat you want at the price that works for you (a tool Hawaiian guests are familiar with!). Prefer a window or aisle? Go for it. Don’t mind sitting in the middle? You might save a little extra. It’s all about giving you more choice to customize your journey.  

You’ll start to see these changes on alaskaair.com and hawaiianairlines.com over the next week when you’re booking travel for April 2026 and beyond. As you’re planning that spring break trip, consider trying a different cabin than you’re used to! 

New Alaska Airlines, Hawaiian Airlines Foundation to strengthen and support Alaska and Hawai‘i communities

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Summary

Alaska Airlines and Hawaiian Airlines are coming together as legacy carriers to uplift the next generation and preserve heritage across the states of Alaska and Hawaiʻi.

The Alaska Airlines | Hawaiian Airlines Foundation will begin accepting grant requests on Jan. 1, 2026.

As two of the longest-serving U.S. airlines, Alaska Airlines and Hawaiian Airlines have come together to honor the distinct identities and legacies of both brands by creating a new 501(c)(3) foundation to support nonprofits with grants in each of their namesake states. The Alaska Airlines | Hawaiian Airlines Foundation, rooted in a shared legacy of service to the 49th and 50th states, will continue investing in programs that celebrate and preserve the unique way of life in Alaska and Hawai‘i.

ASHA

The combined Foundation is built on the belief that the strength of our communities lies in their cultural richness and resilience. We are honored to support programs that reflect the spirit of Alaska and Hawai‘i, places where identity, language, and art are deeply rooted in everyday life. These grants are an investment in the next generation and the preservation of what makes these regions so extraordinary.”

Marilyn Romano

President of the Alaska Airlines | Hawaiian Airlines Foundation, Regional vice president at Alaska Airlines

For over 90 years, each airline has played a vital role in connecting communities and supporting the well-being of the regions they serve. The Foundation is dedicated to supporting initiatives that uplift cultural programs, protect place, and preserve art and language in Alaska and Hawai‘i.

As we continue to grow and reach new markets as a combined organization, it’s essential that we remain grounded in the origins of our two airlines — Alaska and Hawai‘i. This new foundation reflects our enduring commitment to supporting the people, places, and cultural practices that shape our identity and carry forward the rich traditions of these two remarkable places we call home.”

Debbie Nakanelua-Richards

Board member of the Alaska Airlines | Hawaiian Airlines Foundation, Director of community and cultural relations at Hawaiian Airlines

The Alaska Airlines | Hawaiian Airlines Foundation will begin
accepting grant requests on Jan. 1, 2026.

About the Alaska Airlines | Hawaiian Airlines Foundation

The Alaska Airlines | Hawaiian Airlines Foundation is a private, independent 501(c)(3) nonprofit organization. The Foundation is dedicated to supporting initiatives that uplift cultural identity, protect place, and preserve art and language. Grants are available to nonprofit organizations serving communities in Alaska and Hawai‘i.

Seoul-searching: How I spent 48 hours in South Korea’s capital city

Summary

Travel writer Ali Wunderman hopped on our inaugural Seattle-Seoul flight to celebrate her birthday in the heart of Seoul, South Korea’s famous capital.

The author recounts a whirlwind 48-hour escape through Seoul, savoring sizzling street food, indulging in luxurious beauty treatments and exploring iconic cultural landmarks.

Our new Seattle-Seoul route operates five times a week, opening the door for guests to create unforgettable travel memories, wander through centuries-old landmarks and dive into the bustling culture that has made Seoul a global sensation.

My 48-hour exploration of Seoul, South Korea, began half a day earlier in Seattle, as I celebrated Alaska Airlines and Hawaiian Airlines’ inaugural direct flight between the two cities. Before heading to the gate, the Alaska Lounge at Seattle-Tacoma International Airport got me primed to travel across the Pacific with popular Korean dishes like kimchi fried rice and beef gochujang.

Next, a jovial, dance-filled gate-side event excited passengers and airline crew alike. “I’m obsessed with K-pop and Korean culture, and I can’t wait to go there myself,” shared one of the members of the hype team, before making me promise I’d fill my suitcase with skincare products from the ubiquitous beauty store, Olive Young. (Spoiler alert: that’s exactly what I did.)

Image of the k-pop dance crew
Image of the author's meal
The flight was perfectly timed for a late evening arrival into Incheon Airport: a few hours to get into the city and enjoy dinner and drinks, but not so early that jet lag had a chance to catch up.

I opted to reach Seoul via the sleek AREX Express Train, which runs non-stop from the airport to Seoul Station in under 45 minutes. The airport is the best time and place to buy a T-Money Card, the contactless payment and transportation card essential for navigating Seoul. Once out of the airport, these cards are predominantly sold in convenience stores (but not all of them), rather than in train stations, and single-trip tickets typically require cash to purchase.

Once at Seoul Station, I followed the signs to the four-line train, taking it two stops to the Myeongdong neighborhood, a vibrant, neon-lit maze of beauty boutiques, fashion stalls and sizzling street-food carts. After dropping my bags at the centrally located Moxy Seoul Myeongdong, a Marriott Bonvoy property, I returned to the streets to follow my nose to the closest delicacies.

Editor’s note: Atmos Rewards members can earn two points per $1 spent on all qualifying charges, or one point per $1 spent on room rate, at hotel partners including select Marriott Bonvoy properties. Learn more about our hotel partners.

Seoul at night
The author's image of Seoul's street food.

A bowl of mouthwatering tteokbokki, a savory sweet egg bread, lamb skewers and an array of gimbap from which to choose; all of it was worth meandering the crowded streets for a taste of Seoul’s street cuisine. And it was just steps outside my hotel doors.

Despite the temptation of singing K-pop karaoke in one of the many underground bars I passed, I opted to head in for the evening. Tomorrow wasn’t just my one full day of exploration; it was my birthday as well.

The formerly packed streets were deserted early in the morning, no hint of last night’s bustle in the spotless alleyways. Breakfast is more of an at-home ritual in Korea, but I found a darling coffee shop to caffeinate me. Les Parisiens is unmissable with its flowery pink details and perfectly crafted pastries and among the city’s many specialty cafes and roasteries that have made Seoul a must-visit destination for coffee lovers. 

Author's image of her croissant
Author's image of her egg bread.
Author's image of her coffee and croissant.
After enjoying a cream-filled bowtie-shaped croissant and a warm almond milk latte, I went to celebrate my birthday in true Seoul style: with a state-of-the-art beauty treatment.

The train delivered me to Aeogae station, where I had an appointment at Ecojardin for an 18-step scalp treatment with the method’s founder, Tao. After being humbled by the microscope’s assessment of my hair follicles, I relaxed into aromatherapy, massages and exfoliations, and ginseng shampooing. The steam mist hat was as amusing as it was effective: afterwards, I received so many compliments about how glossy my scalp and hair looked.

Author's image at salon
Author's image at salon
At nearly 10 million people, Seoul is a large metropolis, but many of the major sights are centrally located.

I got my bearings by taking the Namsan Cable Car (15,000 won for an adult return ticket at the time of my visit) up to the N Seoul Tower, where I took in the view of the city skyline. Although traveling alone, visiting on my birthday seemed an appropriate time to make an addition to the famous Locks of Love on the roof terrace.

Descending the Namsan summit, I made my way across the Han River to the glitzy Gangnam neighborhood to explore the futuristic, eye-catching Starfield Library in the middle of COEX Central Plaza. This free experience is beloved by bibliophiles and makes for a great photo on social media – you will probably notice quite a few people visiting for the latter reason.

It was tough to choose a dinner location with so many great options, from internationally ranked tasting menus to traditional yakiniq, or barbecue, so ultimately, I opted for a blend of both. I opted to dine in the chic Itaewon neighborhood enjoying a seven-course grilled beef-centric meal at the intimate Hue 135, where tender meat is grilled right in front of the guest by an expert chef. Upon learning I was flying home the next day, the staff gifted me their signature beef jerky for the journey.

Image of a sign that says Seoul
Image of the Starfield Library
Image of the author
The next day, my flight to Seattle was scheduled to depart around the same time it arrived, giving me a few hours left to explore.

I grabbed an energizing matcha drink, another classic that Seoul’s beverage purveyors have mastered, at Metcha in Myeongdong on my way to delve into the city’s history.

The train ferried me to Gyongbekong Palace to witness the changing of the guard ceremony. Established during the Joseon Dynasty in 1395, the former royal palace offers a glimpse into the country’s rich cultural history. Many guests were dressed in traditional hanbok for photoshoots, which can be rented at stores adjacent to the palace grounds.

Also by the palace, I found Nuldam Space, a vegan coffeeshop where guests are given a postcard to write to themselves or a loved one that the cafe will send at a future date. It was a sweet moment that offered a period to reflect on my adventure thus far, and I can’t wait to be surprised by the letter whenever it makes its way back to me.

I continued my historical journey on foot to Bukchon Hanok Village to explore the traditional hanok homes, wooden doors and ornate stones offering a glimpse of Seoul’s foundations. The serene streets felt like a journey into the past, especially with the hanbok-wearing visitors taking stylish photos under the angled roofs of the village.

Image of the author
Image of the author's postcard activity.

Before heading back to Incheon Airport, I did a thorough shopping spree at one of the many Olive Young stores near my hotel, picking up as many skincare products as my luggage would allow. And once I reached the airport, I made sure to grab a few final souvenirs crafted by local artisans at the Korean Traditional Culture Center before relaxing at the oneworld® Alliance Lounge, where Alaska Airlines’ Business Class guests, as well as Atmos™ Rewards Gold, Platinum and Titanium members, can relax before their flight.

It was a wondrous whirlwind of 48 hours, but even a small amount of time is worth dedicating to this incredible destination. And with Alaska Airlines and Hawaiian Airlines now flying directly from Seattle, it’s easier than ever.

Alaska Air Group announces webcast of third-quarter 2025 financial results

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Summary

Join us on October 24, 2025 at 8:30 a.m. PT/11:30 a.m. ET for Alaska Air Group’s Q3 2025 analyst conference call.

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2025 third-quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Friday, October 24, 2025. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

The company will file its third-quarter results and outlook after market close on Thursday, October 23, 2025.

UPDATE: Our third-quarter conference call has been postponed. For more information, read our media advisory.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines celebrates historic Seattle Mariners season with flight and gate event

Summary

The Seattle Mariners are American League West champions for the first time since 2001, and as the official airline sponsor of the Mariners, we couldn’t be prouder of this amazing team.

We have added an extra flight to Detroit so fans can support the Mariners at away games, and we will be hosting a special event at Seattle Tacoma International Airport to celebrate.

The Seattle Mariners are American League West champions for the first time since 2001, and as the official airline sponsor of the Mariners, we couldn’t be prouder of this amazing team.

One of things that makes Seattle special is the spirit we have for our sports teams, whether we’re braving another game in the rain or cheering so loud that it registers on the Richter scale. Our spirit is something we’re known for around Puget Sound, and we want to make sure Detroit knows it too. To help Mariners fans bring their Mojo from SoDo to the Midwest, we have added seats between Seattle and Detroit.

Guests flying to Detroit on Monday morning will fly on our Seattle Mariners aircraft and can enjoy a special event at Seattle Tacoma International Airport, as we celebrate our favorite professional baseball team. The event will feature a DJ, the Mariner Moose, and more.

ASHA

Speaking of historic seasons, we can’t wait to see what’s next for Cal Raleigh! In case you missed it, Big Dumper just took up an important new title; he’s Major League Baseball’s home run leader, Most Valuable Player (MVP) candidate, Home Run Derby champion, and now, part of team Alaska Airlines!

Keep an eye on our Instagram this weekend; we’ll be sharing a special opportunity for fans to celebrate this partnership.

ASHA

Alaska Airlines is proud to have partnered with the Seattle Mariners since 2001. We launched our new Mariners-themed aircraft last year, which features the Seattle Mariners logo, Mariner Moose, and the famous line “Fly, Fly Away,” commemorating longtime Mariners broadcaster and Hall of Famer Dave Niehaus.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

HawaiianMiles is now Atmos™ Rewards with more ways to earn, more destinations to explore and more perks to enjoy 

Summary

As we continue to honor the legacy of HawaiianMiles through meaningful partnerships and local travel perks, were excited to welcome you into a more expansive, rewarding future.

Coming later in 2026, we’re excited to introduce a 50% bonus on points and status points for Neighbor Island travel for all Huaka‘i by Hawaiian members.

With Atmos Rewards, members can now earn up to five times more points for Neighbor Island travel than they could with HawaiianMiles.

Starting today, HawaiianMiles is officially part of Atmos Rewards, Alaska Airlines and Hawaiian Airlines’ newly enhanced loyalty program. The recently named No. 1 airline rewards program by U.S. News & World Report (2025–2026) is designed to give all members more ways to earn, more destinations to explore and more perks to enjoy. 
 
This marks a significant milestone in our loyalty journey one shaped by the voices of our guests and HawaiianMiles members. The Atmos Rewards and Huaka‘i by Hawaiian programs were thoughtfully designed to reflect how our guests travel and what they value most, while introducing exclusive benefits tailored for kamaʻāina. As we continue to honor the legacy of HawaiianMiles through meaningful partnerships and local travel perks, were excited to welcome you into a more expansive, rewarding future. 

ASHA

Atmos Rewards recognizes the uniqueness of travel for Hawaii residents and is making Neighbor Island travel more rewarding than ever — with members now earning up to five times more points on flights between the Islands. Plus, Neighbor Island award redemptions now start at just 4,500 points one-waymaking it easier than ever to visit family, attend events or explore the Islands. 

Members will continue to enjoy partnerships with beloved local brands like Foodland, Local Motion Hawaii, and Big City Diner, earning points while supporting local businesses. 

All existing Huaka‘i by Hawaiian benefits — including one free checked bag on Neighbor Island flights and monthly travel deals — carry over to Atmos Rewards. And coming in 2026, we’re excited to introduce a 50% bonus on points and status points for Neighbor Island travel for all Huaka‘i by Hawaiian members. It’s a new era of loyalty — rooted in Hawai‘i, and ready to take you further.

We recognize the deep connection many residents have with HawaiianMiles. It’s more than a loyalty program — it’s been a trusted travel companion for generations. As we transition HawaiianMiles into Atmos Rewards, we do so with gratitude and respect, knowing that Atmos Rewards and Huaka‘i by Hawaiian will carry forward its spirit while unlocking a world of new possibilities. Whether you’re island-hopping or heading to Asia, Europe or beyond, Atmos Rewards is your gateway to more — more destinations and more benefits, all while delivering the same authentic Hawaiian hospitality our guests have come to love for the past 95 years.”

Alisa Onishi

Managing director of Hawai‘i marketing, Alaska Airlines and Hawaiian Airlines

Starting today, Oct. 1:

  • Your miles are coming with you but are now called points — and they retain their full value (one mile = one point). 

                        • Your status is coming too, with new tiers like Atmos Silver, Gold, Platinum and Titanium. And now you can earn status points through partner airlines, non-air partners and award travel.
                        • Access 1,000+ destinations through Alaska, Hawaiian and 30-plus global airline partners, including oneworld® member airlines.
                        • With Atmos Rewards, members can now earn up to five times more points for Neighbor Island travel than they could with HawaiianMiles with a minimum of 500 miles earned per flight — and members earn status points faster, too, from hundreds of dining, shopping and travel partners like Lyft and Avis to millions of hotels and vacation rentals worldwide.
                        Atmos Rewards Lifestyle
                        • Neighbor Island award redemptions now start at just 4,500 points one-way — a 25% reduction from the previously published Main Cabin price.
                        • Continue earning with your favorite local partners – Foodland and Local Motion Hawaii are now part of Atmos Rewards, as well as local dining partners including MW, Teddy’s Bigger Burgers, Big City Diner and more.
                        • Complimentary upgrades for status holders are available across a wider network, including Alaska, American and Hawaiian Airlines.
                        • Milestone perks start at just 10,000 status points, with benefits like complimentary status for a trip, bonus points and car rental upgrades.
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                        What’s coming later in 2026 

                        Choice-based earning

                        For the first time in any global airline loyalty program, members will be able to choose how they earn points and status points: 

                        • Distance traveled: Earn based on how far you go with one point for every mile flown. For thrifty travelers who take cross-country or international trips, this might be the best choice.
                        • Price paid: Earn five points for every $1 spent when purchasing a flight. This includes airfare and upgrades purchased in premium cabins. For travelers flying in our premium cabins, including our lie-flat suites, this might be the best choice.
                        • Segments flown: Earn a flat 500 points for each flight segment flown. For flyers who take numerous short-distance flights, such as those between Neighbor Islands in Hawai‘i or within California, this option guarantees a set number of points on every trip. This flexibility allows you to tailor your rewards to your travel style. 
                        Enhanced Huaka‘i benefits

                        Huaka‘i by Hawaiian is getting even better:

                        • Timed with choice-based earning, launching later in 2026, members will also receive a 50% bonus on points and status points for Neighbor Island flights. 
                        • Continued perks like one free checked bag and quarterly fare discounts (currently available). 
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                        Upgrades with Points

                        A new way to redeem points for upgrades is coming. Stay tuned. 

                        Earn status faster

                        No cap on status points earned when using the Hawaiian Airlines Bank of Hawaii World Elite Mastercard.

                        As we turn the page from HawaiianMiles to Atmos Rewards, we’re embracing a future shaped by flexibility, recognition, and connecting to our island communities. Whether you’re traveling near or far, Atmos Rewards and Huaka‘i by Hawaiian are designed to elevate your experience, honor your loyalty, and support the journeys that matter most. Mahalo for being part of this evolution — we’re excited to continue our loyalty journey together.

                        About Alaska Air Group

                        Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

                        Let coffee be your compass this International Coffee Day and beyond

                        Summary

                        This International Coffee Day, we’re inviting our guests to travel further and sip more.

                        Thanks to our global network, guests and Atmos™ Rewards members can enjoy richer experiences and shared moments in some of the world’s most iconic coffee destinations.

                        A good cup of morning joe is the mark of an equally great day. For some, the day’s first sip of coffee is more than a habit — it’s a ritual that brightens the senses and ushers in a new day. Coffee is also a connector: we sip it as we gather, gift it to friends as a gesture of care, brew it for guests as a symbol of hospitality and make it the first stop on our travels to fuel whatever adventure lies ahead.

                        Thanks to our global network and the extended reach of the oneworld® Alliance, our guests and Atmos Rewards members can indulge in shared moments and richer coffee experiences while exploring destinations around the world.

                        This International Coffee Day, we invite you to travel further and sip more.

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                        Travel and sip for the hometown vibes

                        At Alaska Airlines and Hawaiian Airlines, guests can enjoy brews that celebrate some of the places we call home.

                        Flying on Alaska Airlines? Indulge in a custom blend by Pacific Northwest coffee pioneer and Portland favorite Stumptown Coffee Roasters. Our exclusive brew was crafted to taste just as exceptionally smooth in the sky as it does on the ground.

                        Traveling with Hawaiian Airlines? We’re serving up Lion Coffee, a bold French roast that is only available while flying on Hawaiʻi’s hometown carrier and roasted in urban Honolulu.

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                        Travel and sip for the cafe culture

                        Coffee is the fuel for bustling U.S. West Coast cities like Seattle, Portland and San Francisco, where craftsmanship and innovation converge in every steaming cup.

                        Internationally, our guests can discover specialty blends crafted by modern coffee connoisseurs across Seoul and Tokyo, both served nonstop from Seattle. Ready to step up your coffee game? It’s time to experience Australia’s legendary cafe scene — fly direct from Honolulu to Sydney, or connect one-stop from the Pacific Northwest, to indulge in all the flat whites and long blacks (Aussies’ equivalent of the americano) your caffeine-craving heart desires.

                        Coming soon: warm body and soul in Iceland’s thriving coffee scene, sip lavish cappuccinos and rich espresso in Rome and experience London’s growing community of cafes.

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                        Travel and sip for the beans

                        Great coffee doesn’t just come from the hands of skilled baristas and roasters — it begins in places where growing is an art form.

                        In the Hawaiian Islands, coffee tree crops blanket the volcanic slopes of Kona and Ka‘ū on Hawaiʻi Island and in Upcountry Maui. Opting for farm tours and locally grown coffee beans is a simple way to support local growers, who capture Hawaiʻi’s unique sense of place in every batch of beans they grow, harvest and roast.

                        Our network also connects travelers to coffee-growing regions like Oaxaca, Mexico, Guatemala City, Guatemala, and San José, Costa Rica — where café is woven into daily life as both a cultural identity and an economic lifeline.

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                        Travel and sip for the distance

                        Ready to go further and explore more? As a oneworld® Alliance member airline, our guests can earn and redeem their Atmos™ Rewards points for travel to over 1,000 destinations, including iconic coffee-producing countries like Colombia, Brazil and Kenya.

                        Faster flights, fewer delays: Now is the time to innovate for smarter air traffic control

                        Our nation’s air traffic control system is in urgent need of investment and modernization.

                        Read this paper from Alaska Airlines and Hawaiian Airlines outlining key actions required to bring the ATC system into the future.

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                        Alaska Air Group announces leadership transitions at Alaska Airlines and Horizon Air

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                        Summary

                        Jason Berry to be named chief operating officer of Alaska Airlines, succeeding Constance von Muehlen who will retire after a groundbreaking career in aviation

                        Alaska Air Group veteran, Andy Schneider, to be appointed CEO and president of Horizon Air

                        Alaska Air Group today announced several leadership transitions that reflect the organization’s commitment to operational excellence and its people-first culture.

                        After nearly 15 years of dedicated service to Alaska Airlines, Chief Operating Officer Constance von Muehlen will retire. Von Muehlen joined Alaska in 2011 and became COO in 2021, where she led the airline through a period of significant growth and transformation. Her leadership has been instrumental in advancing safety, reliability and innovation across the airline’s operations.

                        Succeeding von Muehlen as chief operating officer will be Jason Berry, a 30-year industry veteran who currently serves as president of Horizon Air and executive vice president of cargo for Alaska Air Group.

                        Berry brings deep operational expertise and a strong track record of leading teams with heart and precision. His experience spans cargo, ground services, and regional operations, including leadership roles at Air Canada, Cargolux and McGee Air Services.

                        Berry’s role will be effective Nov. 3, 2025, with von Muehlen staying on until February 2026 in an advisory capacity to support a seamless transition.

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                        With Berry stepping into the COO role at Alaska Airlines, Andy Schneider will be named CEO and president of Horizon Air. Schneider currently serves as senior vice president of people at Alaska Airlines and has played a pivotal role in shaping the company’s culture and talent strategy.

                        Over her more than 35 years with Air Group, Schneider has held various operations roles, including as Alaska’s vice president of inflight and call center services and senior vice president of people and customer services at Horizon.

                        Her leadership will guide Horizon Air into its next chapter, continuing its legacy of exceptional regional service.

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                        Over the last year, Alaska Airlines and Hawaiian Airlines teams have worked together to build and execute the plan to become a single mainline operating carrier under a single operating certificate (SOC) from the Federal Aviation Administration (FAA), which is anticipated later this fall.

                        These transitions mark an exciting moment for Alaska Air Group, and the milestone of a single operating certificate is a natural time to evolve our leadership team as we grow into a global premium airline. I am deeply grateful for Constance’s remarkable contributions during an exceptionally dynamic time for our company and industry, and I am thrilled to welcome Jason and Andy into their new roles. Their leadership will help us continue to deliver on our commitment to connect guests to the world through a remarkable experience rooted in safety, care and performance.”

                        Ben Miniccuci

                        President and CEO, Alaska Air Group

                        “It has been an absolute privilege to lead Alaska’s frontline teams these past 5 years  out of the pandemic, into an integration and always putting safety and excellence at the forefront,” said von Muehlen. “Every day, I get to see how Alaska regularly leads the industry in care and performance, and it’s because of the dedication of thousands of technicians, flight attendants, pilots, customer service agents, dispatchers and everyone in between. I know they will continue this excellence with Jason at the helm.”

                        “This is an incredibly exciting time at Alaska and Hawaiian Airlines. As we move toward the next integration milestone, a single operating certificate, we’re bringing together incredible frontline teams who will continue to lead the industry in safety, remarkable customer service and operational excellence,” Berry said. “I am so honored to be taking on this new role as we build on the great foundation Constance and her team have established and know that Horizon is in great hands with Andy as CEO and president.”

                        “I am so humbled and honored to be returning to Horizon after more than 14 years,” said Schneider. “What makes Horizon special are the incredible people who work here and the important role they play as a lifeline for the communities we serve. I’m so excited for this next chapter as we build on the rich legacy the Horizon team has established.”

                        About Alaska Air Group

                        Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

                        Celebrating art and aloha at the Hawai‘i Walls 2025 festival

                        Summary

                        Hawai‘i Walls 2025 kicked off last week, bringing together over 50 artists to transform an urban Honolulu neighborhood with vibrant murals — including a community-painted piece that celebrates pride and place.

                        Hawaiian Airlines has been a proud supporter of the art festival for a decade, supporting community events and artists from across our global network.

                        Hawai‘i Walls is more than a showcase of murals — it’s a movement. As a long-time supporter of the local art festival, Hawaiian Airlines proudly supported this year’s cohort of artists from Hawaiʻi and around the world to transform a section of urban Honolulu with colorful murals and community celebrations.

                        The 13th annual Hawai‘i Walls festival, which took place from Sept. 15–21, brought together over 50 acclaimed artists to collaborate on large-scale murals, gallery exhibitions, artist talks and free public events. The gathering is hosted by World Wide Walls (formerly known as POW! WOW! Hawai‘i), a global network of artists and events that first took root in Honolulu.

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                        Photo by Elyse Butler @oceanelyse

                        Jasper Wong, founder of World Wide Walls, was born and raised on Oʻahu and launched the festival with friends in 2010. Those initial events, which enlivened metropolitan areas with large-scale paintings and walkable art experiences, quickly gained notoriety and popularity. Today, World Wide Walls engages with mural, street and contemporary artists and hosts over 85 festivals across North America, Asia, Europe and the Pacific.

                        “We really believe in the impact that art can have on a community, not just in sharing stories, providing platforms and building bridges, but also in how it can create pride in places that may otherwise feel forgotten,” said Wong.

                        Photos by Hawaiian Airlines

                        The 2025 Hawaiʻi Walls festival centered around Farrington High School in Kalihi, an urban Honolulu neighborhood with one of the highest concentrations of public schools in the state. Home to a large and diverse population, Kalihi is considered a cultural melting pot, with various Pacific Islander and Asian groups making up its vibrant community.

                        “Kalihi was an important neighborhood for me to give back to because, in a lot of ways, I grew up there,” said Wong. “My mother had a grocery store across from Farrington High School, and I spent much of my childhood in that store.”

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                        A section of the Hawaiʻi Walls 2025 community-painted mural | Photo by Brandon Shigeta @bshigeta

                        Over the course of a week, Wong and a team of volunteers and artists transformed the Farrington High School campus into an open-air gallery with over 50 permanent murals, including a 71-foot community-painted piece that depicts a playful “class photo” with multicultural characters and creative nods to the neighborhood’s unique roots and characteristics. Located near classrooms for special needs students, the mural now greets those students and their teachers with bursts of color and pride.

                        “[The mural] is meant to celebrate the diversity of Hawai‘i and Kalihi and help brighten up the school — especially for the local kids who learn and play on the campus every day,” Wong shared.

                        The massive paint-by-numbers mural, designed by Wong, was brought to life by students, families, teachers and community members working side by side. Hawaiian Airlines’ Team Kōkua employee volunteers joined in, rolling up their sleeves to paint their own section of the wall and honoring artists with fresh lei.

                        Members of Huakaʻi by Hawaiian were also invited to join a special tour of the Kalihi murals, where they had the chance to hear directly from the artists about the stories behind their larger-than-life creations.

                        Photos by Elyse Butler @oceanelyse

                        “This festival goes beyond creating art — it strengthens communities, uplifts local voices and opens doors for the next generation of Hawai‘i’s creators,” said Jennifer Gee, senior manager of partnerships and experiential marketing at Hawaiian Airlines.

                        “Working with World Wide Walls has allowed us to connect with communities and artists — not just across our Islands, but also throughout our global network — in a meaningful and colorful way,” she continued.

                        Hawaiian Airlines has been a proud and engaged sponsor of World Wide Walls and the Hawai‘i Walls festival for a decade. Our investment has ranged from lending volunteers at community events to providing financial contributions and travel support for participating artists from across our network.

                        The public is invited to explore this year’s murals at Farrington High School and the surrounding Kalihi neighborhood.  Fans can also bring the art home with our downloadable paint-by-numbers sheet inspired by Wong’s community mural, shown and linked below.

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