How Atmos™ Rewards took a mountaineer from Seattle to the Seven Summits of the world

Nate header

How far can Atmos™ Rewards take you? For Nate, an Atmos™ Titanium member and lifelong Seattleite, the answer reaches far beyond the Pacific Northwest. What began as a childhood love for the outdoors eventually carried him to the highest summits on Earth.

Nate on Everest

Nate grew up like many Seattle residents: marveling at Mount Rainier on beautiful bluebird days and traveling on Alaska Airlines. “We flew Alaska Airlines everywhere; it’s the only airline I remember being on as a kid,” he said.

As he got older, he graduated to travel as a Mileage Plan (now Atmos Rewards) member and an Alaska Airlines credit cardholder, building his bank of rewards on family vacations, during business travel and through everyday purchases. And every time his flight took off from Seattle-Tacoma International Airport, he’d stare out the window and track the aircraft’s altitude against Mount Rainier in the distance.

“Growing up, Rainier was a big part of my life. My childhood was filled with hiking and camping all over the Pacific Northwest – including Mount Rainier National Park. That peak was in the backdrop of my most cherished memories with my parents, while I was studying at the University of Washington, and it was even the name of our family dog.”

Seattle with Rainier in the background

The mountain’s significance to Nate deepened in early 2016, when it became the first high-altitude climb he completed just three weeks after his father passed away.

“My dad always said he wanted his ashes somewhere with a view of Rainier, so my sister and I decided to do him one better: I carried him to the summit and gave him a forever view from the top,” he said. “It still makes me emotional to think that he never got to see me climb my first mountain, but bringing him with me made it feel like we climbed it together.”

Old photo of Nate's dad
Old photo for Nate and family with Rainier in background
Nate atop Rainier with his Dad's ashes.

That day changed Nate. Standing atop Rainier, the highest peak in Washington’s Cascade Range at 14,410 feet, “rewired his brain,” he shared, sparking a new love for mountaineering.

From then on, Nate devoted his free time and spare energy to building the strength and endurance needed for bigger, more technical mountains across the Cascades, the Andes, the Himalayas and the Alps. He used the loyalty rewards he’d saved to book travel on Alaska Airlines to cities like Anchorage, Los Angeles, Dallas and Miami, as well as to international gateways through the oneworld® alliance, including London, Doha, Buenos Aires, São Paulo and more.

“I wanted to test my limits, see how my body performed and challenge myself at higher elevations. And then one day, a friend who had been pursuing the Seven Summits invited me on an Aconcagua (Argentina) expedition. After two hard weeks and a brutal push to 7,000 meters, we both summited – and instead of just checking this one box, I set my sights on a new endeavor.”

Over the next decade, every workout completed, purchase made, Alaska Airlines flight flown and Atmos point earned moved him closer toward one audacious goal: climbing the Seven Summits, the highest mountain on each continent.

“Finishing all Seven Summits is about as rare as going to space; the number of people who’ve done it are only in the hundreds,” he explained. “The Seven Summits isn’t just about standing on the highest peaks in the world; it’s about proving you can consistently show up, adapt and perform in the most extreme environments on the planet.”

His journey took him from a rare 30 minutes alone on the summit of Mount Everest to dragging a 50‑pound sled through minus‑40‑degree storms on Alaska’s Denali. He crossed conflict zones to reach Mount Elbrus in Russia, climbed Antarctica’s frigid Vinson Massif while recovering from pneumonia and finished Aconcagua in Argentina (his first successful trek in the lineup) after a bout with COVID‑19. He snapped a selfie after completing the most technical route on Mount Kilimanjaro and thought of his mom as he took in the view from Papua New Guinea’s Carstensz Pyramid. He even expanded his list to include two alternative peaks in the Seven Summits series: Europe’s Mont Blanc and Australia’s Mount Kosciuszko.

No matter where Nate found himself, he could always count on two constants: his lucky base layer and his Atmos Rewards benefits. He redeemed points for premium travel to arrive rested and ready for grueling climbs, and he used his Titanium perks and access to oneworld lounges to ease the stress of traveling with fragile gear and elaborate itineraries.

Nate's bags at SEA
Nate climbing rope
Nate on Kilamanjaro
“Alaska Airlines and the oneworld network didn’t just get me to these mountains – they became a big part of my story and the thread connecting home to the farthest edges of the map. I genuinely couldn’t have done this without them,” he said. “And Atmos Rewards made this global challenge not only financially and logistically feasible, but also helped the world feel more open to me in the process.”
Nate with his climbing friends
Nate on top of Everest
Nate holding an Atmos cup

Now back in Seattle, Nate has returned to traveling for business on Alaska’s domestic network, enjoying slower days with friends and family and doing nonprofit work for the Everest Alliance Nepal, an organization focused on protecting the Himalayas and the communities that call them home. “The mountains have given me a lot. It’s time to return the favor,” he said.

When asked what’s next, he shrugged. “There are always more mountains: K2, Alpamayo, Nanga Parbat. They will always be there. I haven’t planned my next big adventure yet, but I know one thing for sure: Alaska Airlines, oneworld and Atmos Rewards will be a part of it.”

Editor’s note: All photographs depicting the subject were supplied by the subject himself, who also provided permission for their use.

Alaska Air Group reports fourth quarter and full year 2025 results

Alaska-AirGroup-Featured

Summary

Achieved single operating certificate for Hawaiian Airlines and Alaska Airlines

Reported earnings per share of $0.18, with adjusted earnings per share of $0.43, ahead of expectations and previous guidance range

Generated $1.2 billion in operating cash flow for the full year

Alaska Air Group Inc. (NYSE: ALK) today reported financial results for the fourth quarter and full year ended December 31, 2025.

 

We feel momentum accelerating in 2026 as the Alaska-Hawaiian Airlines combination gains full strength. The people across our airlines delivered through a transformational year that set us up to win: an expanding global network, premium travel experiences delivered with care, and Atmos Rewards elevating our 11-year streak as the No. 1 airline loyalty program. Our model is positioned for where travelers are headed, and we’re ready to compete as one of four global U.S. airlines.”

– Ben Minicucci

President & CEO of Alaska Air Group

Quarter in Review

Alaska Air Group’s (Air Group) Consolidated Statements of Operations, Consolidated Balance Sheets, and Summary Cash Flow Statement include Hawaiian Airlines from September 18, 2024 onward. For comparability of financial and operational results, historical information has also been provided on a pro forma basis for the full year 2024 within the Supplementary Pro Forma Comparative Financial and Operating Information in this filing and in prior 8-K filings. The results presented for the fourth quarter of 2024 in the supplementary section are as reported given the inclusion of Hawaiian Airlines in Air Group for the full quarter.

Air Group reported fourth quarter GAAP pretax margin of 0.8% and net income per share of $0.18. Our fourth quarter adjusted pretax margin was 1.8% and our adjusted earnings per share was $0.43.

We continued to build on key milestones for our Alaska Accelerate strategy during the quarter, including achieving a single operating certificate for Alaska and Hawaiian Airlines. We achieved record credit card acquisitions, with nearly one fourth of all signups being for the new premium credit card that we introduced late in the third quarter. We began selling our new international routes from Seattle to London and Rome during the quarter, with the first flights scheduled to operate in spring 2026. We are also now selling in six foreign currencies and recently unveiled our Japanese, Korean, and Italian-language based websites, helping drive point of sale outside of the United States to support our expanding international service. These achievements represent continued progress in building the infrastructure to support Air Group’s future growth and profitability, and deliver on our Alaska Accelerate goal of $10 earnings per share in 2027 enabled by $1 billion in incremental profit.

Fourth quarter revenue was $3.6 billion, resulting in a 0.6% year-over-year RASM increase despite contending with temporary demand pullback from the government shutdown in November. We believe our fourth quarter unit revenue result will be among the highest in the industry. Corporate travel grew 9% year-over-year, while close-in demand remained strong throughout the fourth quarter as bookings and yields continue to rebound from the challenging environment earlier in the year. Our diverse revenue streams continued to deliver with premium revenue increasing 7% year-over-year, cargo revenue increasing 22% year-over-year, and loyalty revenue increasing 12% year-over-year. Commercial initiatives and synergy capture remained on track for the fourth consecutive quarter.

Unit costs, excluding fuel, freighter costs, and special items increased 1.3% year-over-year. This result is better than prior guidance and signals our teams’ renewed focus on cost control. Economic fuel price per gallon was $2.57 per gallon in the fourth quarter, reflecting elevated West Coast refining prices during the quarter.

 

First Quarter & Full Year 2026 Guidance

In the first three weeks of January, bookings have inflected positive relative to last year. We have seen several of the highest booking days in our history since January 1st with managed corporate revenues up 20% year-over-year for the first quarter. We expect first quarter unit revenues to be solidly positive and earnings per share to be approximately flat year-over-year which would mark another sequential improvement towards earnings expansion.

Given the macroeconomic headwinds the industry experienced in 2025 and the positive emergent demand trends, our guidance for 2026 reflects a wide range of potential macroeconomic outcomes. We expect to continue to realize value from Alaska Accelerate initiatives and synergies from the Hawaiian integration, which remain on track or ahead of plan relative to our initial expectations. To hit the higher end of our guidance range we would require sustained macroeconomic recovery in 2026, at or improving on trends seen in the first three weeks of the year, and for fuel prices to stabilize. Given the inherent uncertainty of the macroeconomic environment, we remain as focused as ever on controlling what is within our control, including disciplined cost management, driving strong productivity and delivering on our initiatives.

(a) Q1 adjusted tax rate is estimated to be 29%. Full year adjusted tax rate is estimated to be 26% to 27%.

Financial Results and Updates

Reported net income for the fourth quarter and full year 2025 under Generally Accepted Accounting Principles (GAAP) of $21 million, or $0.18 per share, and $100 million, or $0.83 per share. These results compare to net income for the fourth quarter and full year 2024 of $71 million, or $0.55 per share, and $395 million, or $3.08 per share.

Reported net income for the fourth quarter and full year 2025, excluding special items and other adjustments, of $50 million, or $0.43 per share, and $293 million, or $2.44 per share. These results compare to net income for the fourth quarter and full year 2024, excluding special items and other adjustments, of $125 million, or $0.97 per share, and $625 million, or $4.87 per share.

Generated adjusted pretax margin of 2.8% for the full year 2025.

Repurchased 0.7 million shares of common stock for approximately $30 million in the fourth quarter, bringing total repurchases to 11.3 millionshares for $570 million in 2025.

Operational Updates

Alaska and Hawaiian achieved a single operating certificate, becoming one airline in the eyes of the FAA and representing the most significant integration milestone to date.

Announced the largest fleet order in Alaska’s history in January 2026, including 105 737-10 aircraft, 5 787 aircraft, and options for 35 additional 737-10 aircraft. The order will expand our fleet to 475 aircraft by 2030 and over 550 aircraft by 2035.

Took delivery of six 737-8 aircraft and one 787-9 aircraft in the fourth quarter.

Unveiled our new global livery for our 787 fleet in January 2026, which is planned to fly on our international routes to and from Seattle.

Announced the opening of a new Horizon base in Las Vegas to support regional growth and flying in California.

Network Updates

Announced the addition of two destinations to Air Group’s network, with year-round service to Tulsa and Arcata-Eureka beginning in the spring.

Expanding service from our hubs, including new routes announced for 2026 from San Diego to Dallas, Oakland, and Raleigh-Durham; Portland to Philadelphia, Baltimore, and St. Louis; Honolulu to Burbank; and Anchorage to Boston, Boise, and Spokane.

Customer Experience

Led U.S. carriers in key performance metrics during the Thanksgiving travel season, including on-time performance and completion rate.

Began installations of Starlink Wi-Fi on our E175 fleet in December, with installations on our mainline fleet to begin in spring 2026.

Announced the Kahu‘ewai Hawai‘i Investment Plan of more than $600 million over five years to enhance the guest experience from booking to the day of travel, including retrofitting Hawaiian aircraft interiors, modernizing airport spaces in Hawai‘i, and upgrading technology.

Our airlines finished 2025 at #2 in completion rate and #2 in on-time performance.

Other Highlights

Partnered with Washington state leaders, industry partners, and others to launch the Cascadia Sustainable Aviation Accelerator initiative to accelerate the production, deployment, and adoption of sustainable aviation fuel (SAF).

Partnered with Pono Energy to invest in the development of SAF in Hawaiʻi using locally grown agriculture feedstock.

The following table reconciles the company’s reported GAAP net income per share (EPS) for the three and twelve months ended December 31, 2025 and 2024 to adjusted amounts.

Three Months Ended December 31,

Twelve Months Ended December 31,

(a) Includes income tax effect of the adjustments in the tables above as well as one-time effects of the One Big Beautiful Bill Act which was signed into law in the third quarter of 2025.

A conference call regarding the fourth quarter and full year results will be streamed online at 11:30 a.m. EST/ 8:30 a.m. PST on January 23, 2026. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.

Atmos™ Rewards 2026: Expanded status earning, new partnerships and exclusive perks announced 

Atmos Rewards Lifestyle

If you’re an Atmos™ Rewards member looking to maximize your status in 2026, you’re in for a treat! The program — which was just named NerdWallet’s Best Airline Rewards Program – is evolving to reward you not just for flying, but for living your life, whether that’s booking a hotel, renting a car, dining out or even shopping. And with new partnerships and perks, including Alaska Vacations and Hawaiian Vacations VIP Access hotel discounts and perks for status holders, there’s never been a better time to be an Atmos Rewards status holder.

Remember, you can enjoy your hard-earned status benefits through Jan. 31 of the following year. Earning status for each year still ends on Dec. 31.

Atmos rewards rome image

It’s never been a better time to earn status points with Atmos Rewards. With just 10,000 status points, members unlock perks such as free pre-order food items, bonus points, or even trying Atmos™ Silver for a trip to receive all the benefits of this status tier. Once members reach 20,000 status points and attain Atmos Silver status, additional benefits await, like complimentary First Class and Premium Class upgrades, bonus points on all flights, one free checked bag, complimentary preferred seating and more.

With each new tier, more benefits await, like additional free checked bags, priority bag handling, higher upgrade priority, and more coming in later 2026.

Here’s a quick look at the points needed for each status tier:

 

Atmos status tiers
Atmos Rewards tieroneworld® tierStatus points needed
Atmos™ Silveroneworld® Ruby20,000
Atmos™ Goldoneworld® Sapphire40,000
Atmos™ Platinumoneworld® Emerald80,000
Atmos™ Titaniumoneworld® Emerald135,000

How to earn status beyond flying: non-air partners & activities 

Atmos Rewards is all about flexibility and recognizing your loyalty across a wide range of activities. You can now earn status points by spending with eligible non-airline partners. Status points play a unique role within your Atmos Rewards experience. While these points aren’t redeemable, they do help you reach milestones and unlock higher status levels along your Atmos Rewards journey.  

Atmos rewards - hotel earnings
Atmos earning credit cards
Atmos benefits card
Atmos credit card earning
Atmos lyft rides
Atmos partner earnings
Wondering how you can earn Atmos status points in ways that fit your unique lifestyle? Let’s meet three Atmos Rewards members – each with their own goals, routines and favorite partners. These personas will help you picture how your own activities — big and small — can boost your status and unlock rewards. 
Profile icon of Atmos Rewards member
Alex, the on-the-go tech professional

Alex lives in Seattle, works in the tech industry and travels frequently for both work and play. Convenience and efficiency are top priorities, but Alex also enjoys treating loved ones and making the most of every trip. 

  • Rideshare savvy: Alex takes Lyft rides to and from the airport and important meetings. With one status point for every $1 spent on base fare charges, Alex’s $800 spent on Lyft earns Alex 800 status points.
  • Travel made easy: As a member of CLEAR, Alex earns 1,500 redeemable points by enrolling in a membership, which equates to 500 status points.
  • Gifting for every occasion: Alex uses Atmos Rewards Shopping to send gifts — spending $240 throughout the year and earning 5,100 redeemable points, which gives Alex 1,700 status points.
  • Stays that count: With occasional Stays by Alaska Vacations for business trips or getaways, Alex spends $6,000 on qualifying hotel bookings, which equals 6,000 status points.
  • Credit card rewards: All purchases made with the Atmos™ Rewards Summit Visa Infinite® card add status points – two points for every $1 spent. Alex spends $25,000 a year on essentials, earning 12,500 status points, plus he gets 10,000 status points each account anniversary.


Annual status point summary for Alex: 
  • Lyft: 800 status points 
  • CLEAR: 500 status points 
  • Atmos Rewards Shopping: 1,700 status points 
  • Alaska Vacations: 6,000 status points 
  • Atmos™ Rewards Summit Visa: 22,500 status points 


Total: 31,500 status points – earning Alex Atmos Silver status from non-air partners alone. 
Profile icon of Atmos Rewards member
Brenda, the family-focused parent 

Brenda’s life is all about family, celebration and smart spending. Living in Honolulu, Brenda keeps her household running smoothly, plans memorable vacations and finds ways to earn rewards with everyday essentials. 

  • Everyday shopping: Brenda shops with Atmos™ Rewards Shopping partners like Home Depot, Walmart, Macy’s and Chewy, earning 3,000 base points a year — that’s 1,000 status points. 
  • Dining out: Family nights at participating Atmos™ Rewards Dining restaurants add 4,800 base points ($960 spent), earning another 1,600 status points. 
  • Vacation time: Brenda books a $2,500 family package with Stays by Hawaiian Vacations to visit family on a Neighbor Island (2,500 status points) and a $1,500 cruise with Alaska Hawaiian Cruises (1,500 status points). 
  • Grocery rewards:  Brenda almost exclusively shops at Foodland, and redeemed 9,000 Maikaʻi points for 9,000 redeemable points and 3,000 status points. 
  • Credit card rewards: All purchases made with the Atmos™ Rewards Ascent Visa Signature® card add status points, and now Ascent cardholders earn three status points per $1 spent on purchases with no cap on how many status points can be earned. Brenda spends $6,000 a year on Alaska Airlines and Hawaiian Airlines flights, earning 18,000 redeemable points and 2,000 status points. She also spends $7,500 a year on essential purchases, earning 7,500 redeemable points and 2,500 status points.  

 

Annual status point summary for Brenda: 
  • Atmos Rewards Shopping: 1,000 status points 
  • Atmos Rewards Dining: 1,600 status points 
  • Stays by Hawaiian Vacations: 2,500 status points 
  • Alaska Hawaiian Cruises: 1,500 status points 
  • Foodland: 3,000 status points 
  • Atmos™ Rewards Ascent Visa Signature® Card: 4,500 

 

Total: 15,100 status points – unlocking the 10K milestone and close to Atmos Silver status 
Profile icon of Atmos Rewards member
Joey, the young professional and social explorer 

Joey just moved to Anchorage where they are balancing career growth and an active social life. Trying new spots, exploring their new community, and staying connected online are all part of Joey’s routine (and earning strategy). 

  • Dining out: Frequent dining with Atmos™ Rewards Dining partners adds up to 3,000 redeemable points annually for 1,000 status points. 
  • Lyft rides: Getting around town is easy with Lyft. Joey spends $350 with Lyft for 350 status points. 
  • Safeway: Joey does all of their grocery shopping at Safeway. They redeem their U(TM) points to earn 6,000 redeemable points and 2,000 status points. 
  • Staying wired: With a qualifying GCI Internet and cellular plan, which costs $1,200, Joey earns 1,200 redeemable points and 400 status points.

 

Annual status point summary for Joey: 
  • Atmos Rewards dining: 1,000 status points 
  • Lyft: 350 status points 
  • Safeway: 2,000 status points 
  • GCI: 400 status points 

 

Total: 3,750 status points 

Alaska Vacations and Hawaiian Vacations VIP Access: Unlock hotel discounts and perks

Atmos Rewards status members in 2026 can look forward to savings and perks at over 10,000 hotels worldwide, thanks to VIP Access on Alaska Vacations and Hawaiian Vacations. When you reach qualifying status tiers, you’ll gain access to hotel discounts, as well as additional perks like free breakfast, room upgrades, early check-in and more. 

Atmos Rewards status Percentage off hotels Additional perks
Atmos Silver15% or moreGet an in-stay perk like free breakfast or free parking. 
Atmos Gold, Platinum, Titanium20% or moreGet an in-stay perk like free breakfast or free parking. Plus, when available, get free room upgrades, early check-in and late check-out.
Man in a swimming pool
Friends in Rome having dinner
woman in iceland

Explore, earn and enjoy: Your status journey starts here 

The Atmos Rewards program in 2026 is all about rewarding you for the way you travel—and the way you live. From rideshares and car rentals to hotel stays, shopping, and dining, there are more ways than ever to earn your way to status. Plus, with exciting partner perks like Expedia VIP hotel discounts, the journey is just as rewarding as the destination. 

Later this year we will roll-out the ability to choose how you earn for flights, allowing you to earn points and status on your own terms; as well as Atmos Communities, where you will join a community of your choice to receive exclusive offers and perks. We will share more in the coming months.   

Editor’s note: This post reflects information available as of January 2026. For the latest updates on benefits, status and points, please visit atmosrewards.com.

La Paz weekend getaway: A sun-soaked escape made easy with Alaska Airlines’ L.A. nonstop and Atmos™ Rewards

La Paz sign

My job as a travel reporter has me on the road often, as I scout destinations, hotels, and yes, even airlines, for a compelling story. (Is this city the next hotspot? Where should I stay there? Is there a nonstop flight?) 

Take La Paz, for instance. This laidback coastal community in Mexico’s Baja California has long been on my radar. The city of 250,000 stands in stark contrast to resort-heavy Cabo San Lucas, located about a two-and-a-half-hour drive away. In fact, there isn’t a single big-box hotel in town. 

La Paz retains a local feel with boutique accommodations and B&Bs, hole-in-the-wall taco joints, and a gorgeous waterfront promenade. That’s why I was thrilled to hear that Alaska was launching a La Paz flight — becoming the only U.S. carrier to offer nonstop service.

Even better, the new Alaska flight originated out of Los Angeles, where I lived. 

Image of the Mirador Balandra

Three years ago, I had moved across the country and traded in the concrete jungle of New York City for the palm trees of Southern California. In doing so, I unlocked access to new nonstop destinations from my front door. Suddenly, a two-day trip to a smaller mountain town in the Pacific Northwest or a rugged seaside enclave in Mexico was possible. 

And that’s exactly what I did, spending 48 hours in sunny La Paz and getting there on the Alaska nonstop from Los Angeles. Here’s how it went.

How I booked the trip

Earlier this year, Alaska launched a new joint loyalty program with Hawaiian Airlines called Atmos Rewards. For this trip, I wanted to maximize the number of Atmos Rewards points that I could earn. One of the best ways to do that? It’s by booking a flight, hotel, and car as a bundle with Alaska Airlines Vacations

Long story short: not only could I earn Atmos points on the La Paz flights, but by booking a vacation package through Alaska, I could also receive rewards on the other parts of my getaway, too.  

Alaska Vacations has a selection of more than 900,000 hotels around the world, with the option to either earn or redeem Alaska points for any of them. For my two-night trip, I reserved a room at the lovely, design-forward Baja Club hotel, located right in the heart of town with a panoramic rooftop. 

I earned points for the flight, hotel, and rental car — getting me one step closer to redeeming for future travel on Alaska, Hawaiian or one of dozens of airline partners.

La Paz boutique hotel
La Paz boutique hotel entrance

Traveling as an Atmos Titanium member

As part of Alaska’s new Atmos Rewards loyalty program, status levels received a naming refresh. The new tiers are Silver, Gold, Platinum and Titantium, with more perks as you go higher up the ranks. For my trip to La Paz in mid-November, I was gifted one-time Titanium status to give the benefits a try for myself. 

Check in

When I arrived at LAX on the morning of my Alaska Airlines flight, I made a beeline for priority check-in, a dedicated area for Atmos Rewards status holders. The check-in agent was friendly and efficient, and within a few minutes, scanned my passport, issued my boarding pass, and tagged my bag to La Paz. (I could check up to three bags for free with my Titanium status.)

Check in signage
Alaska Airlines LAX lounge
Lounge

After clearing security, I walked over to the Alaska Airlines Lounge in Terminal 6. The well-provisioned space, with an assortment of hot and cold breakfast items (including Alaska’s famous pancake machine), exuded a sense of warmth and coziness. It actually reminded me of a local neighborhood coffee shop. 

Therefore, it should come as no surprise that my favorite lounge feature was the made-to-order barista station with Stumptown coffee beans. Of course, I had to have a stack of fresh pancakes to go with it, which hit the spot at 9:00 a.m. 

Note: Once Atmos Rewards status holders hit 125,000 status points, they get a choice of perks, like the ability to select an Alaska Lounge+ membership

Onboard

Once at the gate, I used the priority boarding lane and stepped onto the Embraer E175 aircraft. The first class seats on the left side of these Alaska regional planes are actually one of my favorites in all of commercial aviation. That’s because they’re single seats; you have access to both the window and aisle without needing to climb over anyone. 

For such a short flight of about two hours, I was pleasantly surprised to be offered a hot breakfast, which I preordered in advance on the Alaska app. I chose the egg and cheese sandwich on a pretzel bun (and more Stumptown coffee). Soon enough, we were getting ready to touch down in La Paz, with a gorgeous view of the islands in the Sea of Cortez.

How I spent my time in La Paz

Strolling along the Malecón: This is the city’s waterfront walkway that’s ideal for morning coffee, sunset strolls, and people-watching. I came here each evening with a paleta in hand as I watched the sky turn pink. There are sculptures every few blocks, plus tons of spots to grab tacos or a cold cerveza with an oceanview.

A hike to Mirador Balandra: About a 30-minute drive north of La Paz, this two-hour hike is one of the best in the area with iconic views of the Balandra lagoon, plus glimpses of the Gulf of California stretching out beyond the cove. 

Dinner in La Paz
Chris at the Mirador

Getting on the water: The turquoise waters of La Paz are stunning, and there are a number of options, depending on your activity level. I laid out on Balandra Beach after my hike, famous for its shallow, glassy lagoon. However, you could also book a boat trip to Isla Espíritu Santo, a UNESCO-protected island famous for the ability to snorkel with sea lions. If you’re visiting between October and April, La Paz is also one of the best (and most ethical) places to swim with whale sharks. 

Eating fresh seafood: Of course, fish tacos are iconic in Baja California. Usually, that means local white fish, lightly battered, fried, and topped with cabbage, crema, salsa, and lime. Some of my favorite spots included Mariscos El Toro Güero and Biznaga. (That latter spot also had some of the best ceviche that I’ve ever had, made with local totoaba fish.)

Dessert in La Paz
Dinner in La Paz

Bottom line

I had an incredible time exploring La Paz for a couple of days, made easier by the nonstop Alaska flight from Los Angeles and the perks of Atmos Rewards Titanium status. The convenience of a direct route can’t be understated. If you’re craving a mellow Baja getaway without the Cabo crowds, La Paz is the move.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

New TSA option coming February 1 for guests traveling without REAL ID compliant identification

Summary

To date, travelers attempting to fly without a REAL ID have been delayed or possibly denied entry through TSA checkpoints. 

Starting February 1, the TSA is instituting a new, fee-based identity verification tool that can be used by anyone needing to fly without a REAL ID.

The tool, titled TSA ConfirmID, has a mandatory fee of $45 for each verification and can be used to verify your identity in advance. 

Since last spring, every air traveler 18 years of age and older has required a REAL ID-compliant driver’s license, state-issued enhanced driver’s license, or another acceptable form to fly within the United States. 

To date, travelers attempting to fly without a REAL ID have been delayed or possibly denied entry through TSA checkpoints. Starting February 1, the TSA is instituting a new, fee-based identity verification tool that can be used by anyone attempting to fly without a REAL ID.   

The tool, titled TSA ConfirmID, can be found via QR code on posted signage at the airport, or directly through tsa.gov. ConfirmID has a mandatory fee of $45 for each verification, which can only be paid digitally and can take 30 minutes or more to process. Verification through the tool can be performed in advance and is valid for 10 days; travel beyond the expiration date will require a new payment.  

As a reminder, the REAL ID Act is a federal law.

While the REAL ID Act is mandated and enforced by the U.S. Department of Homeland Security, and is not an Alaska Airlines-specific program, it’s important to us that your travel is as hassle free as possible, so we encourage you to obtain compliant identification as soon as possible.  

To help ensure you have a smooth journey, we’re providing a resource for our guests, employees and the public to get the latest information about REAL ID.  

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Here are some key things to know

By law your driver’s license must be REAL ID-compliant if you want to use it to fly within the U.S. If your license is not compliant, you don’t have another acceptable form of ID, such as a U.S. passport, and you have not completed the ConfirmID process ahead of time, you may be subject to additional delays which may result in a missed flight. 

REAL ID-compliant driver’s licenses and the processes to get them are different state to statewhich can be confusing. In most cases, you’ll need to bring additional documentation to get a REAL ID-compliant driver’s license, and you might even need to make an appointment. See below for links to each state’s licensing agency or motor vehicle department.  

Many states identify their REAL ID-compliant driver’s licenses with a gold star in the upper right corner. But some states, such as Washington, use Enhanced Driver’s Licenses, which do not use gold stars for REAL ID-compliant licenses. However, EDLs are considered acceptable alternatives to REAL ID-compliant cards and will also be accepted for official REAL ID purposes. 

You have a choice.There are other forms of acceptable identification – for example, if you have a U.S. passport or a U.S. military ID – you can use that instead. Just remember to bring that ID to the airport. 

Frequently Asked Questions

Refresh my memory. What exactly is the REAL ID Act?

Congress passed the REAL ID Act in 2005 in an effort to strengthen identification rules at airports. The act established minimum security standards for state-issued driver licenses and identification cards.

What happens if I show up at the airport with my standard driver’s license as my only ID?

Until February 1, you will be delayed or possibly denied entry through TSA checkpoints. Starting February 1, travelers who appear at the TSA checkpoint without a REAL ID or other acceptable form of ID and have not already paid the TSA ConfirmID fee will be subject to additional delays which may result in a missed flight. If you have completed the TSA ConfirmID process, you must present either a printed copy or electronic copy of your fee payment when you enter the checkpoint. 

Will Alaska rebook me if I miss my flight because I don’t have a form of ID that is REAL ID compliant?

For our Main Cabin and First Class fares, no change fees will apply, but a difference in fare may be charged for your new flights. Per our no-show policy, you must change or cancel your reservation before your flight departs to receive future travel credit.

Saver fares cannot be changed day-of. Saver fares are eligible for a 50% credit when canceled at least 14 days prior to departure of the first flight on the ticket, or they may be eligible for cancellation under our 24-hour cancellation policy.

You can find more information about our change and cancellation policies here.

I know that I won’t have a compliant form of ID in time for my travel. Can I verify my identity ahead of time?

Yes! You can expedite your airport experience by using the tool at home, then presenting either a printed copy or an electronic copy of your fee payment receipt when you enter the checkpoint.

How long is ConfirmID good for?

ConfirmID verification is valid for 10 days. Any travel beyond the expiration date will require a new payment.

What forms of payment can I use to pay for ConfirmID?

You can pay the $45 fee via: 

  • Bank Account (ACH) 
  • PayPal account 
  • Venmo account 
  • Debit or credit card 
What information will I be required to disclose to TSA during the ConfirmID process?

The ConfirmID tool will require your first name, last name, effective/travel start date, and expiration date.  

I have questions about TSA ConfirmID. Who should I direct them to?

For questions about ConfirmID, contact TSA at https://www.tsa.gov/contact 

Am I required to get a REAL ID-compliant driver’s license?

No, it’s up to you to decide what’s best for your travel needs. You can use a current U.S. passport or a U.S. military ID at the airport to get through TSA security. Just remember to bring it. Having a REAL ID-compliant driver’s license is convenient for many of us because it’s something we always carry with us. Other acceptable forms of identification can be found here. 

If I update my license or get a new one, will it automatically be REAL ID compliant?

It depends on the state where you live. Some states now automatically issue a REAL ID compliant driver’s license when you renew, others, such as Washington, Oregon, Alaska, Hawaii, and California, do not. Some states will issue the compliant license for free; others will charge an additional fee. Please find your state in the list below to find more information about how to obtain a REAL ID-compliant driver’s license where you live. 

Alaska Air Group announces webcast of fourth-quarter 2025 financial results

AAG banner

Summary

Join us on January 23, 2026 at 8:30 a.m. PT/11:30 a.m. ET for Alaska Air Group’s Q4 2025 analyst conference call.

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2025 fourth quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Friday, January 23, 2026. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

The company will file its fourth-quarter results and outlook after market close on Thursday, January 22, 2026.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Washington leaders launch Cascadia Sustainable Aviation Accelerator; position Pacific Northwest as global hub for sustainable aviation fuel

Alaska Airlines planes

Washington State leaders, aviation industry partners, research institutions, Tribal representatives and sustainability advocates today launched the Cascadia Sustainable Aviation Accelerator (CSAA).  Announced at the Boeing Future of Flight, the initiative is the most comprehensive and well-funded across the region of its kind to accelerate the production, deployment and adoption of sustainable aviation fuel (SAF).

Funded through a 2025 State of Washington appropriation and private philanthropic donation of an additional $10 million, the CSAA positions the Pacific Northwest as a global leader in an accelerated transition to sustainable aviation fuel while capitalizing on the once-in-a-generation economic opportunity of scaling local SAF production. In partnership with the Washington State Department of Commerce, CSAA is a non-profit organization dedicated to advancing the renewable fuels industry in the Pacific Northwest.

AS + Cascadia Header Image

Unlike traditional jet fuel, SAF is formulated from sustainable feedstocks, like crop seed oil, agricultural and forestry waste. Advancements in SAF technology and greater availability of affordable SAF will reduce the carbon footprint of air transportation, improve air quality and contribute to a more sustainable future while creating new industries, jobs and economic opportunities.

Sustainable aviation fuel puts the Cascadia region at the forefront of the next major chapter of the clean energy transition that will shape how the world is powered. This is the opportunity to do for clean fuels what this region did for the technology economy, creating lasting economic growth and leading the global effort to cut aviation emissions.”

Gov. Bob Ferguson

State of Washington

The Cascadia region has been a trailblazer in aerospace innovation for over a century, and today it is uniquely positioned as a global center of aviation innovation, with an opportunity to unlock the next generation of sustainable fuel. With access to local, low carbon feedstocks, affordable clean energy, established infrastructure and a skilled workforce, the region has all the elements necessary to support production of up to one billion gallons of sustainable aviation fuel by 2035. Scaling production at this level would drive economic prosperity and development, strengthen regional energy security and independence, support state and regional climate initiatives and build on Cascadia’s long legacy as an aviation innovator.

The global aviation industry, which generates some $4.1 trillion in economic activity and supports 86.5 million jobs, currently accounts for approximately 2-3% of global carbon dioxide emissions, in addition to other environmental impacts. SAF is a safe, effective drop-in solution projected to be used for the next 70-plus years that can reduce emissions by 80% compared to fossil-based fuels and the transition to a thriving circular economy through locally produced SAF.

Alaska aircraft
Fuel gauge

This initiative will be successful because it is grounded here, in the communities where aviation, manufacturing and clean energy intersect. CSAA builds on the infrastructure, workforce and partnerships we have already put in place, and this is just the beginning. Coalition partners like Washington State University are eager to partner in the establishment of a world class research and development facility adjacent to Paine Field. Combined with our region’s aviation industry cluster, these developments ensure we will be a leader in global aviation sustainability and investment well into the future.”

Dave Somers

Snohomish County executive, Chair of the CSAA board of directors

The region’s strength is built on advanced science, technology and aviation expertise, supported by leaders like Washington State University, Pacific Northwest National Laboratory and Boeing. This research foundation provides the technical backbone needed to move sustainable aviation fuel from small-scale production to commercial scale.

For the last six decades in Snohomish County, Boeing has relied on strong community partnerships to turn ambitious ideas into reality. Cascadia is a concrete example of that collaboration toward meaningful progress on a Sustainable Aviation Fuel ecosystem right here at home.”

Bill McSherry

Vice president of government operations, Boeing

Local aviation and technology leaders recognize that scaling SAF research and production will require coordinated action across the entire aviation ecosystem. Manufacturers like Boeing bring the technical expertise to integrate sustainable aviation fuels into aircraft and operations, while operators including Alaska Airlines and Amazon provide the operational expertise and market demand for cost-competitive SAF. Lawmakers, like Washington State Senator Marko Liias, have championed these partnerships at the state level by advancing legislation that supports SAF development and unlocks long-term investment.

Alaska Airlines and Hawaiian Airlines are committed to this journey to reduce carbon emissions for a more sustainable future for aviation, and while we are proud to be the most fuel-efficient premium U.S. carrier, SAF remains the biggest lever for us to meaningfully lower our emissions and reach our decarbonization goal. We’re thrilled to be a founding partner of CSAA because regional, cross-sector efforts like this are critical to align policy, public and private investment, to identify and invest in the right technologies and to incent and scale local production.”

Diana Birkett Rakow

CEO, Hawaiian Airlines

Combined with existing infrastructure, affordable clean energy and access to feedstocks, research institutions are advancing the science that makes sustainable aviation fuels viable, and policymakers are ensuring sustainability and airport community impacts remain central as the industry transitions to cleaner fuels.

Washington has led the world in aerospace innovation for generations, and now we face a defining moment for the next generation of aviation. Sustainable aviation fuel is essential to decarbonizing air transportation, and Cascadia is the one region with the research, industry, policy and workforce needed to scale it. This is the moment to act, and CSAA gives us the vehicle to lead.”

Sen. Marko Liias

State of Washington

The Jan. 8 launch event featured remarks from leaders across the aviation, research and public sectors. Executives from Alaska Airlines and Hawaiian Airlines and Boeing spoke to the importance of aligning the full ecosystem of manufacturers and operators, policy, research, financing and public awareness to scale sustainable aviation fuel and secure the long-term future of aviation. Representative Mia Gregerson highlighted the need to center sustainability and airport communities as the industry transitions to cleaner fuels. Washington State University President Elizabeth Cantwell underscored the role of research and innovation in advancing sustainable aviation fuel from the lab to commercial deployment, while Washington State Department of Commerce Director Joe Nguyễn addressed the state’s investments in clean energy, economic development and partnerships with Tribal nations.

The event also hosted a panel discussion moderated by Tim Zenk, a sustainable aviation fuel expert at Earth Finance, featuring executives Guy Palumbo at Amazon; Andy Billig, board member at SkyNRG; labor leader Jon Holden, Machinists Union, District 751; and Port of Seattle Executive Director Steve Metruck. The panel focused on investment pathways, workforce development and the economic opportunity presented by large scale sustainable aviation fuel production.

About Cascadia Sustainable Aviation Accelerator (CSAA)

Cascadia Sustainable Aviation Accelerator (CSAA) is a diverse, cross-sector coalition of public/private industry leaders committed to laying the foundation for sustainable aviation in Cascadia. CSAA recognizes the enormous economic and environmental value of the SAF transition and is dedicated to securing the Pacific Northwest as the next global hub for sustainable aviation.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines announces largest fleet order in airline’s history

Alaska Airlines liveries

Summary

Alaska orders 105 737-10 aircraft and 5 787 widebody aircraft – extending the delivery stream through 2035.

The order includes an option for 35 additional 737-10 aircraft within the same timeframe.

The airline will also welcome its first 787 widebody aircraft in the new Alaska global livery into its fleet, which will be seen operating across Europe and Asia.

Alaska Airlines announced today it is ordering 105 new 737-10 aircraft and five new 787 aircraft – exercising all previous 787 options held with Boeing. The airline also secured rights for an additional 35 737-10 aircraft. This order – representing the largest order in the airline’s history – secures critical delivery slots and extends the aircraft delivery stream through 2035.

This fleet investment builds on the strong foundation Alaska has created to support steady, scalable and sustained growth, and is another building block in executing our Alaska Accelerate strategic plan. These planes will fuel our expansion to more destinations across the globe and ensure our guests travel aboard the newest, most fuel-efficient and state-of-the-art aircraft. We are incredibly proud to be partnering with Boeing, a Pacific Northwest neighbor and a company that stands as a symbol of American innovation and manufacturing.”

 

Ben Minicucci

CEO, Alaska Air Group

  • This order brings Alaska’s total 737 orderbook with Boeing to 245 aircraft, in addition to the 94 MAX aircraft we’re operating today.
  • A mix of growth aircraft and replacement for aging 737s, this order will keep Alaska’s fleet one of the youngest in the industry and the most fuel efficient for any premium, global airline.
  • Alaska already operates a narrowbody fleet that includes 737-9 and 737-8 aircraft. This order is for 737-10 aircraft, but the airline retains the flexibility to adjust to a different model if necessary.
  • The five additional 787 widebody aircraft support the Alaska Accelerate strategic plan and will enable the airline to fly to at least 12 long-haul international destinations from Seattle by 2030. The order brings our firm future 787 widebody fleet to 17, with five already in operation across the network. The intention is for these five 787s to be delivered as the -10 variant.
  • With a current fleet of 413 aircraft, Alaska Air Group’s carriers will operate a fleet of more than 475 aircraft by 2030 and more than 550 aircraft by 2035.
Route map

This morning in Seattle, leaders from Alaska Airlines, Boeing and the U.S. Department of Transportation will join with employees, customers and guests to celebrate this fleet order and welcome the first 787-9 painted in Alaska’s global livery. The new 787-9 exterior design draws inspiration from the natural wonder of the Aurora Borealis, featuring a palette of deep midnight blues and lush emerald greens that channel the aurora’s energy and spirit of the Alaska brand. Utilizing a new aircraft painting technique, it took artists nearly 1000 hours across 13 days to paint the aircraft exterior from nose to tail.

Executives in front of the 787 aircraft
Executives standing with employees
Secretary Sean Duffy speaking at reveal event
Boeing 787 with the global livery
Ben Minicucci speaking at reveal event
Employee photographing the Boeing 787

As we transform into the country’s fourth largest global airline, we are proud to introduce a new, global livery for the Alaska brand. The design is a tribute to Alaska’s rich history and a reflection of our bold vision for international growth and our commitment to connect the Pacific Northwest to the world.”

Ben Minicucci

CEO, Alaska Air Group

woman pouring blue paint into bucket
Alaska Airlines plane being painted
Alaska Airlines global livery being painted
Alaska Airlines Global Livery Tail
Alaska Airlines Global Livery Fuselage and Engine
Alaska Airlines global livery in front hangar

As the company’s brand strategy expands to meet its growing global footprint, essential elements of our two airline brands’ legacies and history remain unchanged. The core Alaska Airlines brand expression will remain with the Alaska Native on the tail of narrowbody aircraft flying throughout the North American continent. The Hawaiian Airlines brand will continue to be expressed in service to, from and within the Hawaiian Islands with Pualani on the tail of Airbus A321, A330 and Boeing 717 aircraft.

Flights to Europe and Asia from our expanding global gateway in Seattle are available for booking now at alaskaair.com:

  • London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026
  • Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026
  • Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026 (operated on a 737-8 MAX)
  • Tokyo Narita, Japan: Daily, year-round flights already in service
  • Seoul Incheon, South Korea: five-times-weekly, year-round flights already in service

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Hawaiian Airlines, a part of Alaska Airlines, announces Kahu‘ewai Hawai‘i Investment Plan of more than $600M over five years to modernize infrastructure and guest experience, and deepen its commitment to the community and sustainability

Hawaiian Airlines A330 Reef Runway header

Summary

Major airport renovations include improved lobbies, gates and amenities at Honolulu, Līhu‘e, Kahului, Kona and Hilo, plus a new premium lounge in Honolulu.

The airline will update its app and website, offering better travel planning and self-service features, and invest in new technology for employees.

The carrier is investing in a refreshed onboard experience with upgraded widebody Airbus A330 interiors, while offering enhanced rewards and exclusive benefits to loyal Hawai‘i residents.

Hawaiian Airlines, a part of Alaska Airlines, today unveiled an investment plan of more than $600 million over five years to comprehensively enhance the experience for guests traveling to, from and within the islands by modernizing airport spaces, upgrading technology and retrofitting aircraft interiors, while expanding community and sustainability work across Hawai‘i.

Hawaiian Airlines’ Kahuʻewai Hawai‘i Investment Plan will improve the guest experience from booking to the day of travel and provide airport and in-flight teams with modern tools and spaces to welcome travelers with their award-winning Hawaiian hospitality. Investments will also help Hawaiian advance lower emission technologies and programs promoting regenerative tourism, culture and conservation.

Hawaiian Airlines is proud to call Hawai‘i home, to reflect the spirit of the islands, to take care of our local guests and welcome visitors, and support our communities. Our Kahu‘ewai Hawai‘i Investment Plan represents one of Hawaiian Airlines’ largest single investments in our infrastructure, products and services in Hawai‘i. It reflects our kuleana to our people and guests in the islands and reinforces our commitment to deliver safe and remarkable service that enables Hawai‘i and Hawaiian Airlines to thrive.”

Diana Birkett Rakow

Chief executive officer, Hawaiian Airlines

Kahuʻewai signifies fresh water bursting forth as a metaphor for vital resources. Much like water that flows and nurtures, the investments will deliver benefits across Hawaiian Airlines and communities in Hawai‘i today and for a long time to come.
They include:

Airports

Starting this year through 2029, Hawaiian Airlines will renovate lobbies and gates in Honolulu, Līhu‘e, Kahului, Kona and Hilo to improve passenger flow and comfort, with bright, elegant open spaces and better seating and amenities like increased power charging. In Honolulu, Hawaiian’s busiest hub, the airline will build a spacious 10,600-square-foot premium lounge at the entrance of the Mauka Concourse in Terminal 1 – setting a new standard of preflight comfort.

Hawaiian Airlines Lobby Rendering
Hawaiian Airlines waiting area rendering
Hawaiian Airlines HNL Lounge

Technology

This spring, Hawaiian Airlines will launch an updated, modern app and website with improved functionality to simplify travel planning, booking and trip management with self-service features like changing flights and redeeming award travel on global partners. The airline is also investing in new technology to support employees in their critical roles across the operation. Full functionality of these tools – and a significantly smoother guest experience – will be possible once Hawaiian Airlines and Alaska Airlines share the same passenger service system and Hawaiian Airlines joins the oneworld alliance, both scheduled for late April.

Aircraft

Hawaiian Airlines’ fleet of widebody Airbus A330s, based in Honolulu, will undergo a full interior upgrade, starting in 2028, with new seats, carpets, lighting, first class suites, and a premium economy cabin. Guests will also enjoy a Bluetooth-enabled in-flight entertainment system with high-definition seatback screens and an extensive movie and music library, along with fast and free Starlink Wi-Fi. The airline is also acquiring three of its A330 aircraft off lease to support the future of this fleet in its service across the Pacific.

Hawaiian Airlines A330 Aircraft

Loyalty

Later this year, Hawaiian Airlines will reward Hawai‘i residents who are members of its popular Huaka‘i by Hawaiian loyalty program with a 50% bonus on Atmos Rewards points and status points earned on Neighbor Island flights, adding to exclusive kama‘āina benefits that include a free checked bag, 10% or 20% quarterly discounts when flying within the state, and monthly systemwide deals.

Surfer image

Community impact

Hawaiian Airlines remains deeply engaged in the community, with expanded partnerships in education and workforce development initiatives, new grant-making opportunities, promoting regenerative tourism efforts through its Travel Pono program and new investments to preserve Hawai‘i’s natural resources and to advance new technologies for a more sustainable future.   

Team Kokua volunteers

Hawaiian Airlines’ investment is exactly the kind of long-term commitment Hawaiʻi needs. Modern, welcoming airports improve the experience for residents and visitors alike, strengthen our economy and keep Hawaiʻi competitive as a global destination. We appreciate Hawaiian Airlines’ partnership in advancing workforce development, regenerative tourism, clean energy and community programs that reflect the values of our islands.” 

Gov. Josh Green

State of Hawaiʻi

As part of its community and sustainability initiatives, Hawaiian is expanding a partnership with business accelerator Mana Up through an investment in its Mana Up Capital II fund to help more local companies scale for the global market. Hawaiian has featured more than a dozen local retailers in the food, fashion, beauty and home and art sectors in its onboard service since becoming Mana Up’s official airline sponsor in 2017.  

Hawaiian last month announced it is investing in locally produced sustainable aviation fuel (SAF) to reduce flight emissions and support agriculture in partnership with Pono Pacific and Par Hawaii, and that it would be the first airline to take deliveries of Hawai‘i-made SAF later this year. The airline is also working to advance innovative lower-emission options for short-haul air service with an investment in hybrid-electric propulsion developer Ampaire and increasing use of electric ground service vehicles at Honolulu airport. 

Finally, the airline will be providing grants to nonprofit organizations promoting cultural programs, environmental preservation and perpetuation of native Hawaiian art and language through the Alaska Airlines | Hawaiian Airlines Foundation, a newly integrated 501(c)(3) foundation dedicated to these efforts in their two namesake states. 

The Hawaiian Airlines’ Kahuʻewai Hawai‘i Investment Plan is part of Alaska Air Group’s Alaska Accelerate strategic plan to deliver on the combined airline’s vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance. 

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

2025 wrapped: a look back on Alaska Airlines and Hawaiian Airlines’ first combined year  

A year of meaningful progress on the integration between Alaska Airlines and Hawaiian Airlines, 2025 was full growth, innovation and impact across our newly combined company. Let’s take a moment to look back at some of the biggest highlights of the year. 

Hawaiian Airlines guest service agent

Expanding our global reach and network 

We proudly carried more than 55,000,000 passengers on more than 486,000 flights across our combined global network.  

We announced five new global destinations from our Seattle hub — Seoul, Tokyo, Reykjavik, Rome and London — opening doors to new adventures and cultural connections. 

Over Thanksgiving, our employees delivered the best operation in the industry, achieving the highest on-time performance of any U.S.-based carrier. 

We expanded our schedule and connectivity by adding 21 new domestic routes in 2025, including nonstop service between San Francisco and both Kona and Lihue in Hawai’i, Portland to Houston, Anchorage to Sacramento and the first-ever nonstop service between San Diego and Washington National (DCA).  

We carried more than 40,000 tons of cargo to and from remote communities across Alaska, Hawaiʻi and the Pacific region — the equivalent of over 400 fully loaded Boeing 737‑9 passenger aircraft — ensuring vital goods reached those who need them most.   

Tokyo
Rome
London
Atmos Rewards Rome image

Loyalty and travel perks, reimagined

We introduced Atmos Rewards, our new combined loyalty program, bringing the best of our airlines into a single industry-leading rewards ecosystem. Atmos Rewards won major “Best Airline Rewards Program” awards from publications like U.S. News & World Report and NerdWallet in 2025, and was praised for distance-based earning, high value, companion awards and generous elite status perks. 

We launched the Atmos™ Rewards Summit Visa Infinite® card, co-branded with Bank of America, our most generous card with over 15 benefits, including an annual 25,000-point Global Companion Award, a 100,000-point Global Companion Award after qualifying purchases, eight Alaska Lounge passes annually and the fastest path to status with one status point for every $2 spent on purchases. At the same time, the Alaska Airlines Visa Signature® card was transformed into the Atmos Rewards Ascent Visa Signature® card.*   

Across our combined network, we proudly welcomed over 7,500 Million Milers and 890,000 Atmos status holders. Through the new Atmos Rewards program, status members enjoyed enhanced complimentary upgrades — with over 63,000 premium upgrades delivered in 2025. 

We celebrated one year of Huakaʻi by Hawaiian in the state of Hawaiʻi and 14 years of Club 49 in the state of Alaska. 

Alaska model aircraft being held by Santa
Hawaiian Airlines logo store items
Alaska company store items
Team Kokua image

Investing in the communities we serve 

During our annual Week of Care, held in October, nearly 500 volunteers across Alaska Airlines, Hawaiian Airlines, and Horizon Air supported 24 community partner projects across our network, including Alaska, California, Florida, Idaho, Hawaiʻi, Oregon, Washington, and Washington, D.C.   

Hawaiian Airlines awarded 500,000 Atmos Rewards points to each of its 14 Atmos Giving by Hawaiian partners in celebration of Giving Tuesday.  

We created a new 501(c)(3) foundation to support nonprofits with grants in each of our namesake states. The Alaska Airlines | Hawaiian Airlines Foundation will continue investing in programs that celebrate and preserve the unique way of life in Alaska and Hawai‘i.

Group shot of Hawaiian Airlines donation
Hokulea
Alaska care team
Starlink

Elevating the guest journey

Alaska Airlines installed complimentary Starlink earlier than planned on several of its Embraer E175, and Hawaiian Airlines guests embraced the service, streaming more than 177,095 hours over the year — the equivalent of streaming for 7,379 straight days or over 20 years. On average, about 200 devices were connected to the high-speed, low-latency service during each transpacific flight – even while traversing remote stretches of the Pacific  

We introduced exciting new collaborations with three award‑winning chefs — Seattle’s Brady Ishiwata Williams and San Francisco’s Brandon Jew on Alaska Airlines, and Hawaiʻi’s Jason Peel on Hawaiian Airlines — elevating our inflight culinary experience in our First Class cabins.   

Alaska also introduced new snacks and chef-driven meals for guests in its Main Cabin, including its newest 100% plant-based and gluten-free The Best Laid Plants grain bowl – available on select flights.  

Our guests also began collecting new pilot trading cards from both Alaska and Hawaiian – including exclusive digital collectible cards available only onboard Hawaiian Airlines aircraft. 

We introduced an industry-leading surfboard policy, making it easier for surfers to bring their boards along for the ride. And we combined check-in lobbies and airport operations at most of our hubs, creating a smoother, more consistent travel experience. 

Brandon Jew dishes
Jason Peel dish
Chef Brady dish
Disney Tiana livery

New liveries to mark the moment 

Alaska Airlines unveiled its newest Disneyland Resort-themed aircraft, Tiana’s Bayou Adventure Flyer, featuring a vibrant livery inspired by “The Princess and the Frog” and the Tiana’s Bayou Adventure attraction at Disneyland Park. 

Hawaiian Airlines celebrated the release of Disney’s live‑action Lilo & Stitch with three playful aircraft liveries, as well as a new Lilo & Stitch-themed travel pono (responsibly) in-flight video. 

We revealed a first glance at Alaska Airlines’ new global livery for the Boeing 787 Dreamliner. Inspired by the natural wonder of the aurora borealis, this aircraft will support our combined company’s long-haul, international expansion out of Seattle. 

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Tiana livery
Alaska Global Livery for the Boeing 787-9 Dreamliner
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Building a pipeline of aviation talent 

We welcomed over 5,000 new employees across Hawaiian Airlines and Alaska Airlines, growing our team of passionate people dedicated to safety, hospitality and care.   

Hawaiian Airlines, Alaska Airlines and Horizon Air proudly served as title sponsors of the Organization of Black Aerospace Professionals (OBAP) Conference — a first for our combined company. 

Horizon Air expanded its Pilot Development Program to Hawaiʻi, the first of its kind in the state, offering aspiring pilots a pathway to join the carrier while easing training costs. 

Hawaiian Airlines and Honolulu Community College expanded their workforce development partnership with the launch of the Maintenance Technician Development Program (MTDP), an initiative to train the next generation of aviation maintenance technicians. 

Hawaiian Airlines and Alaska Airlines were recognized as 2025 Outstanding Businesses by local nonprofit ClimbHI for the third consecutive year, recognizing our efforts to engage Hawaiʻi-based students and teachers in aviation careers.

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Innovating and investing in sustainability  

Alaska Airlines and Hawaiian Airlines, the most fuel-efficient U.S. premium carriers, saved over 7.3 million** gallons of fuel through fuel efficiency initiatives.

We became a lead investor and helped launch the oneworld Breakthrough Energy Ventures fund to accelerate innovation in the global development of SAF.  

We also invested in over nine million gallons of sustainable aviation fuel (SAF)  enough to fill 14 Olympic-sized swimming pools. 

We continued to expand our SAF use by entering into an offtake agreement with Japan’s Cosmo Oil Marketing for our Osaka–Honolulu flights. 

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Looking ahead

As we turn the page to 2026, we’re focused on executing our Alaska Accelerate strategic plan: launching new service to Europe, unlocking the full power of Atmos Rewards, and bringing our premium experience to even more guests.

With exciting destinations on the horizon, strong foundations built in our hubs and growing investment in our hometowns of Honolulu and Seattle, we’re embarking on our journey to make travel — no matter what country or small town you’re flying from — more seamless and rewarding than ever before.

*The Atmos Rewards credit card program is issued and administered by Bank of America, N.A.  Visa Signature and Visa Infinite are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

**Based on data reported through October 2025.

Hawaiian Airlines and Polynesian Voyaging Society honor a legacy of wayfinding in Auckland

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Hawaiʻi’s Polynesian Voyaging Society (PVS) has sailed with the spirit of exploration for over 50 years, reviving traditional wayfinding and inspiring cultural pride throughout the Pacific. That legacy was honored last month in Aotearoa (New Zealand), where Māori communities welcomed crews aboard the double-hulled canoes Hōkūleʻa and Hikianalia with a powerful and moving welcome. The arrival of PVS crews coincided with the return of our 2025–2026 seasonal service between Auckland and Honolulu.

Hawaiian's Airbus A330 at AKL Airport
A shared return to Auckland

On Nov. 17, our Airbus A330, named Hikianalia after the star Spica, touched down in Auckland as the first of two vessels to carry the name. Debbie Nakanelua‑Richards, Hawaiian Airlines’ director of community and cultural relations, was among those on board the flight that evening. The following morning, she joined Ngāti Whātua Ōrākei tribal members at Ōkahu Bay — their ancestral homeland — to welcome PVS sister canoes Hōkūleʻa and Hikianalia to port.

As Hōkūleʻa and Hikianalia emerged on the horizon of Auckland’s Ōkahu Bay, they were soon escorted by the waka hourua (Māori double‑hulled canoe) of the Te Toki Voyaging Trust — a nonprofit dedicated to preserving traditional wayfinding knowledge for Māori. The cultural welcome was a powerful gesture of collective respect for the canoes and their crews, who had sailed from Honolulu to Tahiti, Rarotonga and finally Aotearoa using the same ancient wayfinding techniques as their ancestors, without navigational instruments or modern technology.

The Aotearoa arrival marked another successful leg of PVSʻs Moananuiākea Voyage, a 43,000-nautical-mile, 47-month circumnavigation of the Pacific that touches 36 countries and archipelagoes, nearly 100 indigenous territories and 345 ports.

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PVS canoes in Auckland
A cultural renaissance

As a teenager in the 1970s, Debbie developed a keen interest in PVS. The nonprofit was founded in 1973 and spent years focusing on reconstructing traditional Hawaiian double-hulled voyaging canoes and recovering ancient wayfaring knowledge. Hōkūle‘a, the first and foundational canoe of PVS, made history in 1976 when it completed its first voyage to Tahiti. The canoe was welcomed by more than 17,000 Tahitians, over half of Pape‘ete’s population at the time, underscoring a shared commitment to safeguarding indigenous values and practices across Hawaiʻi and the Pacific.

“It was a time when Hawaiian culture was at risk of extinction, so there was deep concern to preserve and pass on important cultural knowledge – our language, dance, music, art, carving and the legacy of exploration and navigation. Hōkūleʻa ignited a cultural renaissance in Hawaiʻi, which continues today,” Debbie said.

Connected by ocean (and air)

Today, Hōkūleʻa continues to carry crews around the world as they convey messages about respecting oceans, protecting cultural knowledge and caring for native communities and the environment.

Hawaiian Airlines, Hawaiʻiʻs carrier for 96 years, has proudly supported PVS for nearly five decades. As the official airline sponsor of the Moananuiākea Voyage, weʻve contributed 34 million miles (now points) to help transport voyagers during crew swaps and critical cargo during food and supply restocks. Our expansive network has also long connected a handful of Pacific communities touched by the Voyage, including Auckland, a city we have proudly served since March 2013.

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Crew reflections at the arrival

Jay Tansley, the first Māori to become a U.S. Navy SEAL, described the voyage as profound. Born in Aotearoa, his family moved to Hawaiʻi when he was five. He joined PVS to add his skills to the Moananuiākea Voyage.

“Nainoa Thompson [master navigator and CEO of PVS] first told me, ‘the canoe will take you home,’ and ever since, the experience has been incredible,” he said. 

“We approached in darkness, but between lightning strikes, we recognized Aotearoa’s long white cloud stretched over Mount Manganui. It was then that we estimated we were only about 200 miles off the coast.”

Kalā Baybayan-Tanaka grew up around voyaging canoes, learning from her father, the late master navigator and Captain Kālepa Baybayan, who crewed Hōkūleʻa in 1975 and on all major voyages. She joined PVS nearly two decades ago and has voyaged on both Hikianalia and Hōkūleʻa as captain, watch captain, navigator, safety officer and education specialist.

“It’s my hope that Hōkūleʻa continues to sail the sea roads that connect our past and future and that our decks stay full with ʻohana of the waʻa [family of the canoe] as we teach and pass on knowledge to future generations,” she said.

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PVS crew sharing a breath with a Maori man
Our commitment to Hawaiʻi and PVS

While welcoming the canoes, Debbie reiterated Hawaiian Airlines’ longstanding commitment to PVS and Hawaiʻiʻs rich culture.

“Deeply embracing culture and supporting organizations like the Polynesian Voyaging Society is and has always been a priority,” she said.

“When people see Hawaiian Airlines, they see Hawaiʻi and think of a people, a place and a culture. There is kuleana, or responsibility, that comes with that, and so it matters how we show up to celebrate Hawaiʻi and share our culture – not just at home, but also with the communities we serve.”

 

To learn more about the Moananuiākea Voyage and the Polynesian Voyaging Society, visit hokulea.com.

 

Watch Hawaii News Now’s reporting on the canoes’ Auckland arrival:

Now boarding: Alaska Airlines debuts new Premium Class Snack Basket

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Summary

We’re introducing a complimentary Premium Class Snack Basket on select long-haul flights, featuring a curated selection of sweet and savory options, available now.

This new offering enhances the Premium Class experience and complements our industry-leading pre-order program for fresh, chef-crafted meals across cabins.

Alaska Airlines is giving guests something new to savor at cruising altitude with the debut of our Premium Class Snack Basket, now rolling out on select long-haul flights across our network.

The Premium Class Snack Basket, complimentary for Premium Class guests, is the latest example of our commitment to making every mile matter — pairing signature hospitality with elevated food and beverage offerings on most flights over 2,100 miles. Starting today, Premium Class guests can choose up to two complimentary snacks from our curated Premium Class Snack Basket, available on select flights.

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Hand-selected with care and curated from beloved West Coast brands, our new Premium Class Snack Basket offers an intentional mix of sweet and savory favorites. Guests can indulge in Thinsters Chocolate Chip Cookies and Jackson’s Avocado Oil Sea Salt Potato Chips or opt for a lighter snack such as Hippeas Groovy White Cheddar Puffs, Honey Roasted Wonderful Pistachios from Los Angeles, California and vegan-friendly Soley Organic Fruit Gummies from San Diego.

The Premium Class Snack Basket offers a rotating lineup of high-quality snacks that balances indulgent treats with feel-good favorites. Selections will evolve seasonally, keeping the experience fresh for both frequent flyers and first-time guests.

Our Premium Class experience is already among the best in the industry and starting today, we’re making it even better with a thoughtful, delicious touch. We designed our new snack basket with our guests in mind as another way to say thank you for choosing Alaska, and to help create a memorable experience before they even reach their destination.”

Todd Traynor-Corey

Vice President of guest experience & products, Alaska Airlines

Snack basket
Snack basket

Alaska’s industry-leading pre-order program offers more inflight dining options than any other U.S., delivering a premium dining experience no matter where our guests sit. Guests in First Class enjoy complimentary chef-curated meals, while those in Premium Class and Main Cabin can savor fresh, chef-crafted meals by pre-order through their Alaska Airlines app. Pre-orders are available up to 14 days in advance and until roughly 20 hours before takeoff, including at least one hot meal option on flights over 1,100* miles, and feature favorites like the Signature Fruit & Cheese Platter.

*Certain meal options may not be available on some flights, including redeye flights or where catering is not available

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