Atmos™ Rewards expands with new Unlocked experiences from Alterra Mountain Company, Nordstrom and Pebble Beach Resorts

October 7, 2026
Loyalty
Marissa Villegas
15 min read

Summary

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Atmos™ Rewards is expanding with new Unlocked experiences from Alterra Mountain Company, Nordstrom and Pebble Beach Resorts, giving members more ways to redeem points beyond air travel.

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New offerings include ski-and-stay packages, heli-skiing experiences, private holiday shopping events, golf getaways, culinary experiences and other premium lifestyle experiences.

From ski days at Crystal Mountain and Palisades Tahoe to curated shopping experiences with Nordstrom and premium getaways at Pebble Beach Resorts, Atmos™ Rewards is expanding Atmos Unlocked with new ways for members to use points and access elevated experiences.

Atmos Unlocked is the rewards marketplace where Atmos Rewards members can turn points into experiences through exclusive packages, events and partner offerings.

The newest offerings reflect a broader goal for Atmos Rewards: giving members more ways to use points in ways that align with their interests, from outdoor adventure and golf to food, wine, fashion and more.

With Ikon Pass, Atmos Rewards members will be able to redeem points through Atmos Unlocked for select ski and mountain experiences this season, including a CMH heli-skiing package, Steamboat Ski Resort stay-and-ski offerings and a Steamboat Ski Resort bundle that includes a lift ticket, First Tracks and True West lounge access. The lineup also includes 26/27 Ikon Pass bundles and other mountain travel offerings, with Crystal Mountain offering a particularly strong local connection for Pacific Northwest members.

Atmos Rewards will also come to life on the mountain through a weekly Atmos Members Day on the slopes, special member activations and other opportunities to engage with the program throughout the season.

Nordstrom will bring Atmos Rewards into retail and lifestyle through select fashion-focused experiences and future member offers tied to Atmos Members Day and key Nordstrom events throughout the year. Starting this season, Atmos Rewards members can use their points on private holiday shopping experiences at Nordstrom stores across seven major markets, including Seattle, Portland, Honolulu, Los Angeles and New York City.

The collaboration connects two Seattle-based brands with loyal, premium customers and gives members another way to experience Atmos Rewards outside the travel day.

Pebble Beach Resorts delivers another premium experience platform for Atmos Rewards members, connecting the program to one of the country’s most recognized lifestyle travel destinations. Members will have opportunities to access the resort’s unparalleled golf courses along with everything else Pebble Beach offers beyond the fairways.

Alaska is also the Official Airline of Pebble Beach Food & Wine, with planned Atmos Unlocked offers including seasonal stay-and-play packages, hosted golf experiences and curated culinary and resort packages members can access with points.

Together, these new offerings make Atmos Unlocked more personal, giving members more ways to use their points on experiences that match their interests. Find new opportunities at Atmos Rewards Unlocked.

Stay in the know about Atmos Members Day

Held on the first Wednesday of every month, Atmos Members Day delivers a curated mix of exclusive offers, program updates and unique opportunities directly to members through a dedicated email. Atmos Rewards members can follow along on the Atmos Rewards Instagram (@atmosrewards) and receive each edition of Members Day in their email by logging into their Atmos Rewards account and updating their communication preferences.

October’s Atmos™ Members Day flight deals unlock six charming winter destinations

October 7, 2026
Loyalty
Marissa Villegas
26 min read

Summary

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Today is Atmos™ Members Day, and members are invited to take advantage of exclusive flight deals for six extraordinary winter destinations that span the globe.

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Through Oct. 10, Atmos Rewards members can save up to 50% on award travel to Helsinki, Munich, Paris, Sapporo, Seoul and Stavanger, where winter is a way of life.

Cooler temperatures and shorter days don’t have to mean hunkering down for winter. For a limited time, Atmos™ Rewards members can save up to 50% on award travel to six Global Getaways, where winter is a way of life. Whether taking in snow-capped mountain views, exploring historic landmarks with fewer crowds, indulging in regional specialties or experiencing rich culture and local traditions, these limited-time flight deals offer more ways to make lasting memories throughout the season.

Atmos Rewards members must book by Oct. 10 for travel between Jan. 15 and March 8, 2027.

October’s Global Getaways

Seoul, South Korea

One-way starting at 20,000 points

Winter reveals a different side of Seoul, where centuries-old palaces and traditional hanok (Korean houses) neighborhoods stand while the city’s modern energy buzzes around them. Wander the grounds of Gyeongbokgung Palace, sip tea in Bukchon Hanok Village and explore bustling shopping districts with street vendors serving hotteok (sweet, filled pancakes), fish cakes and steaming bowls of soup.

Book award travel to Seoul

Helsinki, Finland

One-way starting at 25,000 points

In Helsinki, winter is a way of life. Snow-covered waterfronts, cozy restaurants, cafés and public saunas form the backdrop to everyday routines as locals head outdoors regardless of the temperature. Visitors can take in the crisp Baltic air while sipping hot coffee, exploring the city or trying a winter sport and experience firsthand how design, nature and community come together in Finland’s unique winter culture.

Book award travel to Helsinki

Paris, France

One-way starting at 25,000 points

Paris takes on a distinctive, unhurried charm during the colder months, when its grand thoroughfares, historic squares and famous architecture can be enjoyed at a slower pace. Visitors can cozy up in centuries-old eateries, take a peaceful stroll along the Seine and spend hours exploring the city’s globally renowned museums and galleries with fewer crowds.

Book award travel to Paris

Don’t miss

Alaska also recently announced nonstop, seasonal service from Seattle to Paris, beginning May 25, 2027. Read the press release.

Munich, Germany

One-way starting at 25,000 points

Rooted in centuries of Bavarian tradition, Munich fully embraces the spirit of winter. Historic squares and impressive architecture create a striking setting for exploring the city during the colder months. Beer halls serve hearty local specialties, and the nearby Alps provide the ultimate, picturesque winter backdrop.

Book award travel to Munich

Sapporo, Japan

One-way starting at 30,000 points

Located on Japan’s northern island of Hokkaido, Sapporo has built an identity around its winter. The city is best known for the annual Sapporo Snow Festival, hosted in February, where giant snow and ice sculptures transform the streets into an outdoor gallery, but the season extends far beyond a single event. Visitors can soak in nearby hot springs, savor bowls of miso ramen and experience the area’s legendary powder snow.

Book award travel to Sapporo

Stavanger, Norway

One-way starting at 30,000 points

Set between dramatic fjords and the North Sea, Stavanger showcases the quieter beauty of a Norwegian winter. Spend the day exploring colorful harbor-front streets, wandering among the white wooden homes of Gamle Stavanger (Old Stavanger) or taking in unparalleled coastal and fjord scenery. In the evening, visitors can settle into one of the city’s welcoming gathering places and experience Norway’s peaceful winter atmosphere.

Book award travel to Stavanger

How to book award travel with Atmos Rewards points

Select “use points” when searching for a flight on alaskaair.com or hawaiianairlines.com.
Discounted award fare will show up in the search results.
Select an award flight of your choice and get ready to make some memories.

Choose how to earn Atmos Rewards points

Atmos Rewards members now have the option to choose how they will earn points and status points on flights departing on or after Jan. 1, 2027 – by distance traveled, price paid or segments flown.

Current members who do not select will continue earning based on distance traveled, while new members who join on or after Jan. 1, 2027, will default to earning based on price paid. All members can change their earning choice once per calendar year for future travel, giving them flexibility to adapt how they earn if their travel evolves.

Members can also continue to earn Atmos Rewards points by:

Using any Atmos Rewards Visa® card to earn points for purchases.
Simply flying with Alaska Airlines, Hawaiian Airlines and its 30-plus oneworld and airline partners. When booking a partner flight directly on Alaska or Hawaiian, members earn 100% of the points for the miles they fly. Traveling in a Premium cabin? Members earn 250% of the distance flown on all Business Class fares, with all partners.
Booking a rental car with Alaska Car Rentals or linking Lyft and Atmos Rewards accounts to earn with every rideshare.
Planning a trip with Stays by Alaska Vacations or Alaska Hawaiian Cruises. Members earn one point for every dollar spent.
Dining with Atmos Rewards Dining and earning up to five points per $1 spent on every bill, including food, drinks, taxes and tips.
Earning points online and in person at 1,100-plus top retailers, including Nike, Apple, Sephora and lululemon through Atmos Rewards Shopping. Members can install the Atmos Rewards Shopping app on their desktop browser and get alerts for points-earning opportunities at their favorite stores.
Shopping with everyday partners, from 1-800-Flowers.com to Carrs-Safeway. View a full list of partners.

Stay in the know about Atmos Members Day

Alaska Air Group announces webcast of third-quarter 2026 financial results

October 7, 2026
Company
Marissa Villegas
10 min read

Summary

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Alaska Air Group Inc. will hold its quarterly conference call to discuss 2026 third quarter financial results on Wednesday, Oct. 21, 2026.

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The company will file its third-quarter results and outlook after market close on Tuesday, Oct. 20, 2026.

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2026 third quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Wednesday, Oct. 21, 2026. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

The company will file its third-quarter results and outlook after market close on Tuesday, Oct. 20, 2026.

Visit the AAG Investor Hub

About Alaska, Hawaiian and Horizon

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianair.com. Alaska and Hawaiian are members of the oneworld© alliance. Members of our Atmos™ Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,100 worldwide destinations. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines and Hawaiian Airlines unveil Aurora and Leihōkū – elevating the premium travel experience from curb to cabin, along with a new Premium Reserve class and investments in the core guest experience

September 29, 2026
Guest Experience
Alaska Airlines
52 min read

Summary

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Aurora will elevate the lie-flat suite experience on Alaska’s 787 fleet and, for the first time, on select transcontinental routes on new Boeing 737-10 MAX aircraft, with dedicated check-in, an exclusive Seattle lounge and chef-led dining

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The Leihōkū experience will be anchored by Hawaiian’s enhanced Airbus A330 with redesigned lie-flat suites, dedicated check-in and Island-inspired cuisine. Additional enhancements to the core guest experience include all-new A330 interiors from first row to last, and a new 13,000-square-foot lounge in Honolulu.

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Premium Reserve adds a new premium economy option across the 787 and A330 fleets and select 737-10 MAX aircraft, with more space, comfort and amenities on longer flights

Alaska Air Group today unveiled its most significant investment in premium travel, introducing two distinct flagship experiences that reflect the identities of Alaska Airlines and Hawaiian Airlines. Aurora, inspired by roots across Alaska and the Pacific Northwest and Alaska Airlines’ spirit of innovation, and Leihōkū, meaning “lei of stars” and inspired by early Polynesian navigation and wayfinding, will shape premium journeys from the airport to the aircraft.

As part of its broader core guest experience investments, the company is also introducing Premium Reserve – a new premium economy cabin that debuts in 2028 on Alaska’s 787-9, 787-10 and select 737-10 MAX aircraft, and on Hawaiian’s A330 fleet, providing guests with more room, comfort and choice on longer flights.

We believe premium is more than a seat. It’s how guests feel from the moment they book their trip to the moment they arrive at the airport to when they’re in the air with us. Aurora for Alaska and Leihōkū for Hawaiian bring that vision to life in ways that feel true to the Alaska and Hawaiian brands our guests love, while raising the standard for comfort, service, dining and care throughout the journey.”

Ben Minicucci

CEO, Alaska Air Group

Aurora Suites: The next evolution of international business class and select transcontinental first class flights on Alaska

As guests increasingly seek elevated experiences across every type of trip, Alaska is bringing 34 lie-flat Aurora Suites to all widebody 787-9 Dreamliner flights, 40 to future 787-10 Dreamliner flights, and – for the first time in the carrier’s history – to select transcontinental flying in first class on the 737 in 2028. Overall, the updated 787-9 will feature about 46 percent premium seating, up from 38 percent today.

787-10 Dreamliner Aurora Suites

There will be 12 Aurora Suites on at least 25 737-10 MAX aircraft. These aircraft will also be painted in the same Aurora livery design as the current 787 Dreamliners. Inspired by the northern lights, the Aurora livery creates a visual symbol of Alaska’s next chapter as a global airline while remaining rooted in the natural beauty that inspired the airline’s name.

737-10 MAX Aurora Suites

The new Aurora Suites will be Alaska’s most elevated onboard product. Here’s what guests can expect:

An exclusive Aurora Suites check-in and concierge service at Alaska’s Seattle global gateway
Access to the new Aurora Lounge in Seattle, designed to give Aurora Suites guests a more elevated and seamless preflight experience
Some of the industry’s most spacious suites, with a fully lie-flat bed, privacy doors on the 787s, direct aisle access and convenient storage
Each suite includes a 19-inch 4K entertainment screen, Bluetooth connectivity, wireless and USB-C charging and AC power
New premium materials, including softer, more breathable Ultraleather upholstery
Restaurant-quality dining and amenities that extend the Aurora experience onboard through a curated chef program and on-demand dining
Lightning-fast Starlink Wi-Fi for Atmos™ Rewards members, complimentary thanks to T-Mobile

787-10 Dreamliner Aurora press kit

737-10 MAX Aurora press kit

Leihōkū Suites: An expanded and enhanced experience on Hawaiian’s A330 fleet

Hawaiian’s fleet of 24 A330 widebody aircraft, which serves destinations in Asia, Oceania and select North America routes, will receive brand-new interiors from the first row to the last beginning in 2028, including 22 enhanced Leihōkū Suites for guests on international business class and domestic First Class flights. Overall, the full cabin will feature about 40 percent premium seating, up from 30 percent today.

A330 Leihōkū Suites

Hawaiian’s new premium front-cabin experience will offer Leihōkū Suites guests:

Access to an exclusive check-in and concierge service in Honolulu and Seattle for a more seamless airport experience
Direct aisle access, lie-flat seating and privacy doors
A 19-inch 4K entertainment screen, Bluetooth connectivity, wireless and USB-C charging and AC power
Curated dining by local chefs with wine pairings designed to support both domestic premium travel and multi-course, premium dining experiences on international routes.
Hotel-quality bedding and enhanced onboard amenities
Lightning-fast Starlink Wi-Fi for Atmos™ Rewards members, complimentary thanks to T-Mobile

As part of its broader core guest experience investments, the company is also introducing all-new interiors for the full A330 cabin, including an upgraded inflight entertainment system with 4K screens and Bluetooth connectivity.

A330 Leihōkū press kit

Hawai‘i is our home and a place that leaves a lasting impression on visitors from around the world. We take deep pride in welcoming our guests with genuine hospitality and an authentically Hawaiian experience, making us preferred over any other airline brand for travel to, from and within the islands. These investments, part of our Kahu‘ewai Hawai‘i Investment Plan, help us take that to the next level to deliver a unique, elevated experience today’s travelers seek while continuing to connect our guests with aloha.”

Diana Birkett Rakow

CEO , Hawaiian Airlines

Premium Reserve: Expanding premium choice

Designed for guests seeking more room and comfort on longer flights, Premium Reserve seats will be available for purchase next summer and begin rolling out in 2028 on both Alaska and Hawaiian fleets. The new addition completes a four-cabin configuration that offers guests superior choice and value with Aurora Suites or Leihōkū Suites, Premium Reserve, Premium Class and Main Cabin.

L to R: A330 Premium Reserve, 787-10 Dreamliner Premium Reserve

What to expect in Premium Reserve:

There will be 35 Premium Reserve seats on the 787-9 and 787-10 aircraft; 28 Premium Reserve seats on the A330; and 12 on the 737-10 MAX
A generous 38 inches of pitch and a wider seat than traditional economy
Enhanced recline and a leg and calf rest for added comfort
Large tray tables and convenient storage pockets
A 16-inch 4K OLED entertainment screen with Bluetooth connectivity
Multiple charging options, including AC power and USB-C charging at every seat
Premium finishes and materials that create a more elevated onboard environment
An upgraded dining experience and amenities

Premium Dining: West Coast flavors on Alaska and Island-inspired meals on Hawaiian

Dining is one of the clearest expressions of Aurora’s Seattle roots and Pacific Northwest identity. Alaska has partnered with celebrated Seattle chefs Renee Erickson and Brady Ishiwata Williams to bring local flavors to guests traveling between Seattle and the world.

Chef Erickson will create menus for Alaska’s European routes, including London, Rome and, beginning in spring 2027, Athens and Paris. James Beard Award-winning chef Williams will expand his culinary program with Alaska to routes across Asia from Seattle. All international guests will enjoy a sophisticated welcome service featuring a cheese and charcuterie board, a refined interpretation of Alaska’s iconic Signature Fruit & Cheese Platter. Alaska will also introduce a new international wine program.

From L to R: Chef Renee Erickson, Chef Brady Ishiwata Williams, Chef Dell Valdez, Chef Sheldon Simeon

Food and beverage remain central to Hawaiian’s Mea Ho‘okipa (“I am host”) inflight service and the Leihōkū experience, bringing the flavors and stories of Hawaiʻi into every journey. Hawaiian Airlines Executive Chef Dell Valdez will continue to shape menus for Hawaiian’s Leihōkū Suites and First Class cabins with dishes inspired by local ingredients and culinary traditions, complemented by thoughtfully selected wine pairings.

This summer, Hawaiian extended that approach with the launch of a chef-driven Main Cabin pre-order dining program on most flights between Hawai‘i and the U.S. continent, developed with Maui-based chef and James Beard Award finalist Sheldon Simeon. The program gives guests more choice while bringing more of Hawaiʻi’s local flavors, ingredients and food traditions onboard, in addition to a full suite of locally-sourced products featured onboard.

A world-class Seattle lounge for Alaska’s global future

At Alaska’s hometown hub and global gateway in Seattle, Aurora comes to life as soon as guests arrive at the airport, where they will have exclusive access to a dedicated Suites check-in service. Designed to reflect Alaska’s hospitality and a Pacific Northwest vibe, the new Alaska Lounge and Aurora Lounge will feature two connected spaces for domestic and international travelers, creating moments of calm, discovery and care with world-class hospitality.

Located at the newly expanded C Concourse, the nearly 41,000-square-foot space will become Seattle’s largest lounge and one of the largest in the country when it opens in late 2027. It will feature:

A 500-seat Alaska Lounge on the main level welcoming travelers who can currently access the Lounge under existing policies
A 200-seat Aurora Lounge for Aurora Suites guests traveling on intercontinental flights
Outdoor patio with a fireplace
Private work pods
Locally sourced food and beverage offerings, including seasonal menus, a pizza oven, coffee lab and fresh pastries
Three premium bar areas across two floors, offering craft cocktails, curated wines and beers from select local breweries
Exclusive to the Aurora Lounge: Private shower suites; wellness spaces; and chef-prepared, made-to-order cuisine, à la carte dining and tableside service

Lounge press kits

A new Hawaiian Airlines Lounge in Honolulu

Hawaiian will open a nearly 13,000-square-foot Lounge at the entrance of the Mauka Concourse in Terminal 1 in Honolulu in early 2028. The premium lounge will seat approximately 200 guests who will enjoy a more elevated preflight experience and Hawaiian’s warm hospitality on the ground. The Hawaiian Lounge will feature: 

Access similar to The Plumeria Lounge, including guests traveling in the Leihōkū Suites
Locally-inspired food and beverages
A signature local coffee experience 
A full-service bar with specially crafted cocktails 
Private workspaces  
Artwork and installations by local artists

In addition to a growing Lounge portfolio in Seattle and Honolulu, a new 14,000-square-foot Alaska Lounge will open in San Diego in 2028 – further strengthening the company’s presence in key West Coast markets.

Together, these investments across Alaska Airlines and Hawaiian Airlines advance Alaska Accelerate by strengthening the airline’s global platform through expanded premium offerings, a more valuable Atmos™ Rewards program and a broader network of destinations and partners.

Learn more about these milestone moments and stay on top of updates at alaskaair.com, hawaiianairlines.com and news.alaskaair.com.

Leihōkū and Aurora fact sheet

About Alaska, Hawaiian and Horizon

Atmos™ Rewards expands with customized ways to earn, more benefits, new partners, broader access to premium experiences and a new debit card offering

September 29, 2026
Loyalty
Marissa Villegas
32 min read

Summary

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Atmos Rewards is introducing industry-first innovations that give members customizable ways to earn points, status points and extra perks based on their unique travel styles.

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New Atmos Rewards card and bank products will create more ways to earn and engage, including a feature-packed debit card that extends the program into everyday banking.

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New lifestyle partners will give Atmos Rewards members access to aspirational experiences and offers while supporting Alaska Air Group’s global expansion strategy and premium product offering.

Alaska Air Group is unveiling the next phase of Atmos™ Rewards, the award-winning loyalty program for Alaska Airlines and Hawaiian Airlines, with more ways for members to earn, engage and access value.

What’s new at a glance

New ways for Atmos Rewards members to earn points and status points
Members can choose how they earn starting Oct. 1, 2026 – distance traveled, price paid or segments flown
Unique perks through six different Atmos Communities
Expanding lineup of card products, including an Atmos Rewards debit card planned for early 2027
More ways to unlock value through Atmos Members Day and new lifestyle partnerships, including Alterra Mountain Company, Nordstrom and Pebble Beach Resorts

With Atmos Rewards, we’re building a program for all types of travelers. While many loyalty programs focus their richest rewards on a small group of travelers, we’re expanding choice, flexibility and value for members across a wide range of travel styles. By bringing together Alaska’s deep West Coast customer base and Hawaiian’s trusted presence in Hawaiʻi and across the Pacific, we’re giving guests more choice in how they earn and redeem, richer benefits and more reasons to engage across a broader network through unique lifestyle partnerships while building a more durable earnings platform for Alaska Air Group.”

Brett Catlin

Senior Vice President of Network, Loyalty and Partnerships , Alaska Airlines

As Alaska grows, Atmos Rewards connects members to a broader travel platform spanning Alaska, Hawaiian, oneworld and more than 30 global airline partners serving more than 1,100 destinations. The program is designed to make that expanding network more useful to different types of travelers through new ways to earn, discover offers and access benefits across the travel journey.

Since launching, Atmos Rewards has accelerated loyalty growth and attracted new member cohorts. Active membership is growing at roughly four times the prior pace, while the average member age now sits below 40. More than half of new status members are Gen Z, underscoring the program’s appeal with the next generation of travelers.

Adding more ways to earn every day

Atmos Rewards members can already earn points and status points through everyday spend with our suite of Atmos Rewards Visa credit cards, issued by Bank of America*, and access travel benefits like free checked bags, preferred boarding, and companion benefits. Introduced last summer, the Atmos Rewards Summit card also gives members one of the fastest ways to earn enhanced status, with status points earned through everyday card spend and unique accelerated earn for international purchases.

With debit representing a meaningful share of U.S. payments and strong appeal among younger and new-to-country guests, the new Atmos Rewards debit card expands the program’s reach beyond traditional credit products.

Planned for early 2027, with pre-registration open today at atmosrewards.com/debit, the new Atmos Rewards debit card is designed as a feature-rich product for today’s travelers. Offering another way to earn Atmos Rewards points and status points, the debit card includes unique, high-value benefits, including a choice of card designs, flight and onboard purchase discounts, free points sharing, no foreign transaction fees and the ability to pay certain account fees with points.

In 2027, Alaska also plans to deepen its Bank of America relationship by enabling customers with eligible Bank of America card products to transfer points into Atmos Rewards. The new capability will give Bank of America cardholders another path into Atmos Rewards while creating an additional revenue opportunity for Alaska through the sale of points. Over time, Atmos Rewards also plans to add points-transfer opportunities with other select global financial institutions, creating incremental revenue while building the program’s global relevance.

The company also plans to refresh its Atmos Rewards Visa Business Card, issued by Bank of America, in late 2026, with benefits including 10x points on eligible purchases through Atmos Rewards for Business, lounge passes, free same-day confirmed flight changes and more. Complete details on the refreshed card will be available later this fall.

Atmos Rewards Visa® cards press kit

Giving members an industry-first choice in how they earn

Atmos Rewards will become the only airline loyalty program to let members choose how they earn points for flights, allowing travelers to select the earning model that best matches how they travel. By adding more flexibility, Atmos Rewards can better meet the needs of premium global travelers while appealing to younger members who increasingly expect loyalty programs to reward their spend.

Beginning Oct. 1, 2026, Atmos Rewards members can choose how they will earn points and status points on flights departing on or after Jan. 1, 2027 – by distance traveled, price paid or segments flown.

Choosing is optional: Current members who do not select will continue earning based on distance traveled, while new members who join on or after Jan. 1, 2027, will default to earning based on price paid. All members can change their earning choice once per calendar year for future travel, giving them flexibility to adapt how they earn if their travel evolves.

Atmos Choose How to Earn fact sheet

Connecting members to more relevant rewards through Atmos Communities

Atmos Communities is exclusive to Atmos Rewards – a way to make loyalty more customizable, connecting travelers to curated offers, inspiration and benefits based on how they travel, where they live and what they love to do. Beginning Oct. 1, 2026, Atmos Rewards will expand from two resident-focused Communities – Club 49 and Huakaʻi by Hawaiian – to six total Communities, adding new options tied to international travel, family travel, outdoor adventure and culinary experiences while enhancing benefits for existing resident members.

Together, the six Communities – Global Locals, Families on the Go, Culinary Journeys, Active Escapes, Club 49 and Huakaʻi by Hawaiian – connect members to relevant offers and benefits based on how they travel, where they live and what they enjoy. Benefits range from free bags, exclusive flight deals, bonus-point challenges, partner offers and 20% off select Atmos Rewards Unlocked experiences to tailored perks such as award-flight discounts for children, bonus status points for international travel and expanded resident benefits for Club 49 and Huakaʻi by Hawaiian.

Atmos Community fact sheet

Creating a monthly moment for member value

Atmos Members Day gives Atmos Rewards a regular cadence for delivering new value to members throughout the year. Held on the first Wednesday of each month, Members Day is where Atmos Rewards shares new content directly with members, including exclusive travel offers, premium partner benefits, program updates, new Atmos Unlocked experiences and Global Getaways.

Atmos Rewards is building a network of lifestyle partners that extend the value of membership beyond the flight, connecting members to the destinations, interests and experiences they care about most.

Upcoming collaborations with Alterra Mountain Company, Nordstrom and Pebble Beach Resorts extend Atmos Rewards to mountain travel, destination resorts, food and wine, retail and lifestyle, with Atmos Unlocked serving as one way members can access select experiences, packages and offers through points and membership.

Expanding benefits throughout the travel journey

Atmos Rewards is continuing to build on its award-winning loyalty platform by investing even more in the experience for its most engaged members. Recently recognized by NerdWallet and The Points Guy as one of the best airline loyalty programs, Atmos Rewards has continued adding benefits for its most engaged members, including a dedicated Titanium check-in facility in Seattle and a Titanium-exclusive offer of global upgrades to Alaska’s premium cabins.

Beginning Nov. 2, Platinum and Titanium members will receive even more value, with the ability to bring eligible children and one companion into Premium Class on a complimentary basis when space is available. Later this year, Atmos Rewards will also continue investing in the digital experience with a modernized activity page designed to make it easier for members to see how they are earning points, track progress and manage benefits.

Members can learn more about Atmos Rewards at atmosrewards.com. Additional Alaska Accelerate, product and network updates are available at alaskaair.com and news.alaskaair.com.

Visit atmosrewards.com

About Alaska, Hawaiian and Horizon

Alaska Air Group enters activation phase of Alaska Accelerate, building a more global, premium and diversified airline

September 29, 2026
Company
Alaska Airlines
34 min read

Summary

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Alaska Accelerate is moving from foundation-building to activation, with completed integration milestones, new growth engines and roughly two-thirds of the $1 billion incremental profit plan already captured.

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The company is investing in the areas driving airline value today: premium experiences, global connectivity, network breadth, loyalty and cargo.

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The plan includes new flagship premium experiences for Alaska Airlines and Hawaiian Airlines, a new Premium Reserve cabin, new lounges, expanded Atmos™ Rewards financial products, at least 15 long-haul intercontinental destinations by 2030, a larger cargo platform and continued investment in the company’s Kahuʻewai Hawaiʻi Investment Plan.

Alaska Air Group announced the next phase of its Alaska Accelerate strategic plan during its 2026 Investor Day in Seattle, outlining how the combined airline is moving from integration to activation as it builds a more global, premium and diversified airline with stronger earnings power.

The strategy reflects a deliberate choice to evolve Alaska’s model for an industry increasingly defined by scale, relevance and loyalty – connecting guests to more places, delivering products and experiences that matter, and turning loyalty into a greater competitive advantage – while retaining Alaska’s historic strengths in safety, operational performance, care and financial discipline.

Alaska Accelerate is about shaping our future and doing it in a way that builds on Alaska and Hawaiian’s 90+ year legacies while setting a new standard for what air travel should be. The acquisition of Hawaiian Airlines did not create a new strategy – it accelerated one we had already built. The heavy lifting is behind us, the value creation is in front of us, and we are entering the phase where the investments we have made in premium products, global connectivity, loyalty, cargo and Hawaiʻi increasingly show up in our results.”

Ben Minicucci

CEO, Alaska Air Group

What we’ve delivered

When Alaska Air Group launched Alaska Accelerate in December 2024, the company set out to restore earnings power, strengthen its competitive position and deliver $1 billion in incremental profit by building a broader network, a stronger commercial platform, deeper customer engagement and a more diversified earnings base.

Since then, Alaska has:

Captured roughly two-thirds of the $1 billion incremental profit target and remains on track to achieve the full amount by 2027. The $1 billion of incremental profit is inclusive of $500 million of merger synergies from the combination of Alaska and Hawaiian.

Completed three of four major integration milestones, including a single loyalty program, a Single Operating Certificate and a single passenger service system. Joint collective bargaining with represented workgroups is under way.
Optimized the combined network and launched long-haul international service from Seattle: Started nonstop flights to London, Rome, Reykjavik, Tokyo and Seoul. Announced Paris and Athens starting in spring 2027 and expanding to at least 15 intercontinental destinations from Seattle by 2030.
Introduced Atmos Rewards, bringing the loyalty programs of Alaska Airlines and Hawaiian Airlines together in one award-winning platform. Since launch, active membership has accelerated from about 3% annual growth from 2019 to 2024 to roughly 13% by 2027, more than four times the prior pace. We expect the program to generate nearly $4 billion in cash flow annually by 2030.
Introduced and expanded Huaka‘i by Hawaiian, a benefits program designed exclusively for Hawai‘i residents that further deepens loyalty engagement.
Placed the largest fleet order in its history, growing from 400+ aircraft to 550 by 2035. Alaska has the youngest and most fuel-efficient fleet among the major carriers.
Expanded Alaska Airlines’ premium cabins, with nearly one-third of seats across the West Coast now in premium cabins.
Continued investing in the guest experience, including airport improvements, new lounges and free Starlink Wi-Fi sponsored by T-Mobile.

Increased revenue outside the main cabin by five points in two years, with a goal to grow that mix from 53% today to 60% over time through premium products, international growth, Atmos Rewards and cargo.

We know what a winning airline looks like, and we’ve been building towards it proactively. We have captured roughly two-thirds of our $1 billion earnings target, and the next phase is about activating the investments that make our business more durable.”

Shane Tackett

President and Chief Financial Officer, Alaska Airlines

Alaska Accelerate covers four areas:

Deliver a remarkable travel experience

Alaska Air Group is investing across the travel journey, from booking and the airport experience to lounges, cabins and loyalty, with a focus on the longer-haul markets where guests place the greatest value on comfort, privacy, space and service. By 2030, we expect premium revenues to exceed 40% of total revenue, up from 35% today.

Today, the company announced investments in the Alaska and Hawaiian guest experiences with the unveiling of Aurora and Leihōkū, the introduction of Premium Reserve, new Lounges and fleetwide upgrades, and the enhancement of Atmos Rewards.

We already have the scale and customer base – now we are making sure we have the right product for every trip our guests take. Aurora, Leihōkū and Premium Reserve close important product gaps across international, Hawaiʻi and premium transcontinental flying, giving us more ways to compete for high-value demand while preserving the distinct identity of the Alaska Airlines and Hawaiian Airlines brands.”

Andrew Harrison

Chief Commercial Officer, Alaska Airlines

Connect guests to the world

Alaska Air Group is using the strength of its number one West Coast franchise, including the Pacific Northwest, California and Hawaiʻi, to build Seattle into a true global gateway and create a more relevant network for guests, corporate customers and Atmos Rewards members.

Alaska serves 110 destinations from Seattle, nearly twice as many as the next-largest competitor.
The company serves seven intercontinental destinations today and expects to grow to 15 by 2030.
Long-haul flying across our network is expected to grow from about 8% of capacity today to approximately 15% by 2030.

Be Hawaiʻi’s trusted airline

The Hawaiian Airlines brand is the number one preferred brand to Hawaiʻi and the number one trusted airline brand in Hawaiʻi, while 70% of Hawaiʻi residents are now Huakaʻi by Hawaiian members.
Hawaiian Airlines joined the oneworld alliance, giving guests access to a global network of leading airline partners and strengthening Honolulu as an international hub.
We announced the fleet transition for Neighbor Island service, ensuring greater long-term reliability, more value for residents and a significantly improved customer experience while preserving local service.

Alaska Air Group is continuing its investment in Hawaiian Airlines and the communities it serves, with new milestones achieved in the Kahuʻewai Hawaiʻi Investment Plan. Hawaiʻi represents both a major visitor opportunity and an essential resident market: 9.6 million visitors travel to Hawaiʻi each year, 1.4 million residents depend on air travel for everyday life, and Hawaiʻi residents travel approximately 30% more than the U.S. average.

Diversify our future

Alaska Air Group is focused on increasing the share of revenue that comes from outside the main cabin; including more revenue from premium, international, loyalty and cargo. These are higher margin revenue streams that are less dependent on domestic fare levels, and more resilient through cycles. By 2030, the company expects diversified revenue to approach 60% of total revenues, up from our current mark of 53% as we continue to invest in the following areas:

We are bringing international premium economy cabins to our widebodies and we will take delivery of a new premium oriented 737-MAX narrowbody for transcontinental and other markets where there is strong demand fit.
We will continue to drive double digit annual growth in remuneration from Atmos Rewards.
We will more than double the size of our cargo business. Cargo revenue has grown approximately 60% since 2024, and the company sees a clear path to $750 million in cargo revenue by 2030, including opportunities in Hawaiʻi freighter flying, mail, international belly capacity and broader network connectivity.

Together, these investments advance Alaska Air Group’s plan to build a company with more ways to win: a more global network, a more complete premium proposition, deeper customer engagement, a stronger Hawaiʻi franchise, a larger cargo business and a more diversified revenue base designed to support durable earnings growth through the cycle.

Learn more about Alaska Accelerate, follow product and network updates, and explore Atmos™ Rewards and oneworld benefits at alaskaair.com and news.alaskaair.com.

Alaska Accelerate fact sheet

Fleet choreography fact sheet

alaskaaccelerate.com

About Alaska, Hawaiian and Horizon

American Airlines and Alaska Airlines announce plans for Alaska to join the Atlantic and Pacific Joint Businesses

September 29, 2026
Company
Marissa Villegas
17 min read

Today, American Airlines and Alaska Airlines announced their intent for Alaska Airlines to join American’s Atlantic and Pacific Joint Businesses, expanding international travel opportunities for customers and strengthening access to premium global travel experiences.

The carriers anticipate filing for approval and antitrust immunity with the U.S. Department of Transportation and seeking other relevant approvals from international regulators in the coming months. The announcement builds upon the existing relationship between Alaska, American, and their oneworld partners across the Atlantic and the Pacific.

Alaska Accelerate is about building a stronger, more global airline for our guests, and expanding our partnership with American is an important step in that strategy. Joining these joint businesses would put Alaska on equal footing with its competitors by giving our guests more seamless access to international destinations while preserving the care, loyalty benefits and premium experience they expect from Alaska.”

Andrew Harrison

Executive Vice President and Chief Commercial Officer , Alaska Airlines

We’re proud of our longstanding partnership with Alaska Airlines and excited to build on its success. Together, with our joint business partners in the Atlantic and Pacific, we are enhancing a global network that gives customers greater access, convenience and choice.”

Nat Pieper

Chief Commercial Officer, American Airlines

The Atlantic Joint Business was formed in 2010 and includes American, British Airways, Iberia, Finnair, Aer Lingus and LEVEL.

Alaska Airlines is a highly regarded partner and we welcome its intention to join the AJB. For more than 15 years, the Atlantic Joint Business has delivered greater choice, better connectivity and a more seamless travel experience across the North Atlantic. Alaska Airlines will further strengthen the partnership and help expand travel options on both sides of the Atlantic.”

Julio Rodríguez Contreras

Chief Commercial Strategy Officer, International Airlines Group (IAG)

The Pacific Joint Business was launched shortly after and includes American and Japan Airlines.

We warmly welcome Alaska Airlines’ intent to join the Pacific Joint Business, as we celebrate our 15th anniversary of the partnership with American Airlines. This expansion will further strengthen our combined network, offering customers more travel options between Asia and North America. We are excited to work closely with our partners to bring greater value to customers across the Pacific.”

Ross Leggett

Senior Managing Executive Officer, Senior Vice President - Route Marketing, Japan Airlines

Inclusion in these international joint businesses is critical to Alaska’s ability to develop its international reach and will increase competition while delivering improved connectivity throughout the West Coast to better serve joint business customers.

About Alaska, Hawaiian and Horizon

About American Airlines Group (NASDAQ: AAL)

American Airlines is a premium global airline connecting more of the U.S. to the world. With roots tracing back to an air mail carrier in the Midwestern United States in 1926, American now operates more than 6,000 daily flights to more than 350 destinations in more than 60 countries and serves more than 200 million customers annually. Powered by a proud and talented team of 130,000 aviation professionals, American’s team lives out the airline’s purpose of caring for people on life’s journey every day.

The world’s largest airline proudly celebrates its centennial year in 2026, reaching a milestone that reflects a century of innovation and the Forever ForwardSM spirit that changed the industry and the world. American introduced the first scheduled air cargo service, the first airport lounge and the first airline loyalty program and continues to reinvent the customer experience today. The airline is also a founding member of the oneworld alliance, whose members serve more than 900 destinations around the globe.

Get the latest about American at news.aa.com and @AmericanAir. 

McGee Air Services elects Ben Reed as President

September 25, 2026
Company
Marissa Villegas
14 min read

Summary



McGee Air Services has elected Ben Reed as President, effective Oct. 1, after he served six months in the interim role.



A 17-year veteran of Alaska Air Group, Reed was a founding leader of McGee and has held leadership roles across safety, compliance and operations.

McGee Air Services has elected Ben Reed as President, effective Oct. 1, formalizing the leadership role he has held on an interim basis for the past six months. The appointment recognizes Reed’s business and operations expertise, commitment to safety and long-term dedication to Alaska Air Group.

As President, Reed oversees more than 3,200 employees at Alaska Airlines’ subsidiary, managing ground services across six airports. He directs strategy, growth and financial performance while fostering a culture rooted in safety, service, integrity, mutual respect, accountability, and pride. A 17-year veteran of Alaska Air Group, Reed was one of McGee’s founding leaders, helping launch the organization in 2016 and shape its operation and culture from the ground up. Since starting with McGee in 2016, Reed has held the managing director of safety and compliance role twice — from 2016 to 2017 and from 2020 until 2025. He also led the Seattle station as managing director of operations from 2017 to 2020 and again from November 2025 until March 2026, when he was named interim President.

Prior to joining McGee, Reed held multiple leadership roles at Alaska Airlines after joining the company in 2009, including internal audit manager, manager of airports quality assurance, director of aviation security and regulatory compliance, and director of station operations support.

McGee is an important part of how we deliver on Alaska Accelerate safely, reliably and with care for our guests and employees every day. Ben brings deep operational experience, strong relationships across Alaska Air Group and a clear commitment to McGee’s people, making him the right leader for this next chapter.”

Jason Berry

Alaska Airlines Chief Operating Officer, Chair of the McGee Board

Reed’s appointment brings leadership continuity to McGee as the organization continues supporting Alaska Airlines’ ground operations across the network.

Learn more about McGee Air Services

About Alaska, Hawaiian and Horizon

Alaska Airlines strengthens its Seattle-area network with major Paine Field growth

September 24, 2026
Destinations
Marissa Villegas
21 min read

Summary



Alaska Airlines will begin growing seats at Seattle/Everett (Paine Field) by 50% starting this Fall through the summer of 2027, giving Seattle area guests more flights and more convenient West Coast travel options close to home.



New nonstop service between Seattle/Everett (PAE) and San Jose, California (SJC), will operate twice daily on Horizon Air, connecting Seattle Paine Field Airport and the north Puget Sound region with the South Bay and greater San Francisco Bay Area.



Alaska will expand service from Seattle/Everett to key West Coast destinations, including twice-daily Los Angeles (LAX) flights on larger Boeing 737 aircraft, two daily Portland (PDX) flights and more seats to San Diego (SAN) and San Francisco (SFO).

Puget Sound area travelers will have more ways to fly from Seattle Paine Field (PAE) next summer, with Alaska Airlines planning a major expansion that will bring more flights, more seats and more convenient access to the West Coast.

Starting this Fall, Alaska will begin growing seats from Seattle/Everett by 50%, adding new nonstop service to San Jose, California (SJC), and giving guests more options to reach popular destinations including Los Angeles (LAX), Portland (PDX), San Diego (SAN) and San Francisco (SFO).

The growth is part of Alaska’s broader strategy to strengthen its Seattle-area network, giving guests more convenient access across the Puget Sound region while reinforcing the airline’s position as the West Coast’s leading carrier.

The new San Jose route is planned to begin in Spring 2027 and operate twice daily on Horizon Air, making it easier for guests to reach the South Bay and Bay Area. Tickets are available for purchase now at alaskaair.com.

Guests will also see more choices on several familiar West Coast routes. Los Angeles will grow to twice-daily service, with both flights operated on larger Alaska Boeing 737 aircraft. Portland will grow to two daily flights, offering more flexibility for quick trips across the Pacific Northwest and beyond. Alaska will also add capacity in San Diego and San Francisco, giving guests more seats to sunny escapes, business centers and favorite West Coast destinations.

Paine Field is an important part of our Puget Sound network, giving guests a simpler, more convenient way to access Alaska’s West Coast flying. As we grow, we’re strengthening our presence across the region with more seats, more frequency and more convenient travel options for guests in Snohomish County, North Seattle and beyond.”

Andrew Harrison

Executive Vice President and Chief Commercial Officer, Alaska Airlines

Alaska’s expanded service reflects what we continue to hear from travelers: there is strong demand for more convenient air service from Paine Field. These added flights give travelers more nonstop options close to home and further strengthen Paine Field’s role in serving the region. We’re excited that even more travelers will have the opportunity to experience our award-winning terminal and what makes Paine Field different, from valet parking and seamless security to the ease of use and lounge-like setting that put the customer experience first.”

Brett Smith

Chief Executive Officer, Propeller Airports

What’s changing at Seattle/Everett (Paine Field) by summer 2027

Paine Field complements Alaska’s Seattle hub by extending convenient access to more guests across the Puget Sound region. The added flying gives Alaska more depth in the Seattle market and builds on its broader West Coast network, where the airline continues to add capacity in key business and leisure destinations.

New nonstop service to San Jose, California, planned at twice daily on Horizon Air
Los Angeles grows to twice daily, with both flights operated on larger Alaska 737 aircraft
Portland grows to two daily flights
More seats to San Diego and San Francisco

City pair	Start date	Frequency	Aircraft
Seattle/Everett (PAE) – San Jose, CA (SJC)	April 14, 2027	2x daily	Embraer 175

Visit alaskaair.com

About Propeller Airports

Based in Seattle, Washington, Propeller identifies untapped potential for commercial air travel by working with local communities and government to maximize airport assets. Propeller Airports is focused on opportunities to invest, develop, and manage both general aviation and commercial service airports throughout the U.S. Propeller, along with Global Infrastructure Partners, a part of Black Rock is focused on bringing best in class practices to Seattle Paine Field for the benefit of travelers throughout the Puget Sound Region. For more information, please visit www.flypainefield.com, www.propellerairports.com, and www.global-infra.com.

About Alaska, Hawaiian and Horizon

Flying Neighbor Island next month? Learn about upcoming Honolulu-Kahului 737 flights, new check-in times and Honolulu lobby changes

September 18, 2026
Guest Experience
Hawaiian Airlines
29 min read

Summary



Alaska Airlines will introduce daily Boeing 737-800 service on select Honolulu (HNL) -Kahului (OGG) flights Oct. 3, supplementing Hawaiian Airlines Neighbor Island capacity while maintaining the frequency guests depend on.



All Neighbor Island guests must check in and drop bags at least 50 minutes before departure.



International departures from Honolulu will relocate from Terminal 1, Lobby 3 to the adjacent Terminal 2, Lobby 4.

Neighbor Island service remains at the heart of Hawaiian Airlines’ commitment to Hawaiʻi, connecting families, communities and businesses across the Islands every day. On Oct. 3, Hawaiian Airlines and Alaska Airlines will take an important step in preparing for the future of Neighbor Island travel when the company launches daily, supplemental Boeing 737-800 service between Honolulu (HNL) and Kahului (OGG).

The Alaska-branded 737-800 flights bring additional Neighbor Island passenger and cargo capacity connecting the company’s two largest Hawaiʻi hubs while helping maintain the schedule, reliability and frequency that residents, visitors and businesses depend on every day.

While guests will begin seeing the 737 on three Honolulu-Kahului round trips, Hawaiian’s 717 fleet will continue to serve all Neighbor Island markets with some 140 daily flights. Guests will be able to clearly identify 737 and 717 Neighbor Island flights when browsing and booking on the Alaska and Hawaiian websites and app.

In 2028, Hawaiian plans to retire its 717 fleet and transition to more modern, Hawaiian Airlines-branded 737 Neighbor Island service featuring premium interiors and fast, free Starlink Wi-Fi.

What guests can expect on 737 flights starting Oct. 3

What’s new:

Reclining leather Recaro seats
In-seat power and USB charging
Additional premium seating options
More upgrade opportunities for Atmos™ Rewards and Huakaʻi by Hawaiian members
Complimentary beverage and snack service in First Class and beverage service in the Main Cabin
Free Starlink Wi-Fi on equipped aircraft*

*Starlink installation timing will vary by aircraft. Guests can track fleet installation progress online.

Hawaiʻi residents who are Huakaʻi by Hawaiian members will continue to enjoy exclusive benefits when traveling on Hawaiian and Alaska’s Neighbor Island flights, including recently announced enhancements offering kamaʻāina two free checked bags, quarterly discounts for up to six companions on the same reservation, triple Atmos Rewards points when shopping at Foodland and monthly fare deals across the company’s combined network.

New Neighbor Island check-in and bag drop times

Also beginning Oct. 3, all Neighbor Island guests must check in online or via the Alaska Hawaiian app and drop checked bags at least 50 minutes before departure, up from 30 minutes today. Nearly all Hawaiian Airlines Neighbor Island travelers already check in 50 minutes before departure, and the earlier check-in will help improve baggage handling and support on-time departures.

In Honolulu, guests traveling to Kahului on 737 aircraft will continue to check bags at Terminal 1, Lobby 3, using self-service bag-tag stations. In Kahului, guests departing to Honolulu on 737 aircraft should visit Alaska’s counters, located next to Hawaiian’s, for check-in services and bag drop.

International check-in moving to Terminal 2, Lobby 4

To accommodate the new Honolulu-Kahului 737 operation and improve lobby flow for guests, Hawaiian will combine check-in and bag drop for all international departures at Terminal 2, Lobby 4, beginning Oct. 3. Guests are encouraged to check their flight information before arriving at the airport and allow extra time to familiarize themselves with the updated lobby locations.

Frequently asked questions

Why is Hawaiian Airlines introducing Boeing 737 service on Neighbor Island routes?

Neighbor Island service remains a core part of Hawaiian Airlines’ commitment to Hawaiʻi. The additional Boeing 737 flights between Honolulu and Kahului will provide more passenger and cargo capacity while helping maintain the frequency, reliability and connectivity that residents, visitors and businesses depend on every day. The aircraft also support Hawaiian’s long-term plan to modernize its Neighbor Island fleet.

Will the Boeing 717 still fly between the Islands?

Yes. Hawaiian’s Boeing 717 fleet will continue serving all Neighbor Island markets with approximately 140 daily flights. Beginning Oct. 3, Boeing 737 aircraft will supplement service on select Honolulu-Kahului flights.

How can I tell if my flight is operated by a 717 or 737?

Guests will be able to see the aircraft type when booking on hawaiianairlines.com, alaskaair.com and in the Alaska Hawaiian app.

Do I need to arrive earlier for my Neighbor Island flight?

Yes. Beginning Oct. 3, all Neighbor Island guests must check in and drop checked bags 50 minutes before departure. This change will help improve baggage handling and support on-time departures.

Where do I check in for a Neighbor Island flight from Honolulu?

In Honolulu, guests traveling on Boeing 717 and Boeing 737 Neighbor Island flights will continue to check in and drop bags at Terminal 1, Lobby 3.

I'm flying internationally from Honolulu. Where do I check in?

Beginning Oct. 3, check-in and bag drop for all international departures will move from Terminal 1, Lobby 3 to the adjacent Terminal 2, Lobby 4.

Will Huakaʻi by Hawaiian benefits continue on Neighbor Island flights?

Yes. Hawaiʻi residents enrolled in Huakaʻi by Hawaiian will continue to receive exclusive benefits when traveling on Hawaiian Airlines and Alaska Airlines Neighbor Island flights, including two free checked bags, quarterly discounts and other program benefits.

Will Boeing 737 aircraft offer free Wi-Fi?

Yes. Boeing 737 aircraft will receive Starlink installations over time, enabling fast, free Wi-Fi. Installation timing will vary by aircraft.

Visit hawaiianairlines.com

A message from Hawaiian Airlines’ CEO on Hurricane Lowell recovery

September 10, 2026
On The Record
Marissa Villegas
9 min read

Hurricane Lowell supplies being loaded into Hawaiian Airlines aircraft

Aloha,

Our hearts are with the people on Kauaʻi in the aftermath of Hurricane Lowell. As families, businesses and communities continue to recover, we have been focused on helping with immediate relief efforts and the rebuilding, while safely supporting the travel needs of residents and visitors.

While visiting our Līhuʻe airport teams this week, I was moved by the incredible resilience, care and aloha that define this community, including the dedication of our Kaua‘i ‘ohana who have worked through difficult conditions — even as they face personal adversity at home — to serve our guests, and keep our operations running and the island connected. Their commitment to our communities embodies the very best of Hawaiian Airlines.

Here are some ways our teams are rising to support the community and how others can help:

In partnership with Hawaiian Electric and Kauaʻi Island Utility Cooperative, we have been transporting electricians to Līhuʻe to assist with restoring critical infrastructure. Our cargo team is also moving water and food donations, as well as urgent medical shipments, including blood and laboratory equipment, to support health care on the island. We remain in close contact with government agencies and relief organizations to assist communities affected by Lowell, including Niʻihau and other areas across the state.
We have restored our Kaua‘i schedule and added flights to accommodate passengers and cargo, moving more than 7,000 guests out of Līhuʻe between Wednesday and Thursday alone. We continue to offer travel flexibility for guests who need to change flights to or from Kauaʻi as conditions evolve. Our teams sincerely appreciate the patience and empathy of our guests who experienced long delays traveling through Līhuʻe this week as the airport infrastructure was being stabilized.
Many of you have reached out asking how you can help, and I want to sincerely thank you for your generosity. If you’d like to support relief efforts, we encourage you to consider donating to our Atmos Giving by Hawaiian partner, the American Red Cross of Hawaiʻi. We will match all donations of Atmos Rewards points, up to a total of 1 million points, to support transportation needs as recovery efforts continue.

Mahalo for the trust you place in Hawaiian Airlines. Through good times and difficult ones, your loyalty and support allow us to continue serving our islands and being there for our communities when they need us most.

Diana Birkett Rakow
CEO, Hawaiian Airlines

View Hawaiian Airlines' flexible travel policies

Donate Atmos Rewards points to a Hawaiʻi charity partner

40 years in San Diego: Alaska Airlines kicks off anniversary celebration with 50th nonstop destination

September 3, 2026
Destinations Guest Experience
Alaska Airlines
30 min read

Summary



Alaska Airlines is adding new service to Loreto, Mexico, marking its 50th nonstop destination from San Diego.

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Alaska continues to offer more nonstop destinations from San Diego than any other airline.



The airline is celebrating 40 years in San Diego with a months-long guest appreciation campaign, featuring an anniversary giveaway that will award Atmos™ Rewards Gold status to 40 loyal guests and 1 million Atmos Rewards points to one lucky winner.

Alaska Airlines is commemorating 40 years in San Diego with a major milestone: the launch of the carrier’s 50th nonstop from San Diego International Airport. The new seasonal route to Loreto, Mexico, takes off Dec. 19, just in time for a warm winter escape to one of Mexico’s most tranquil coastal destinations. Tickets are available now on alaskaair.com.

As San Diego’s airline, we’re proud to offer more nonstop destinations from San Diego than any other airline and to be the leading carrier serving Mexico from the market. Launching our 50th nonstop destination from San Diego as we celebrate 40 years of serving the region is a meaningful way to thank our guests for choosing Alaska and Hawaiian and trusting us to connect them to the places they want to go.”

Darren Scott

Managing Director of Network, Alaska Airlines

Alaska will become the only airline to connect guests between Loreto and San Diego when flights begin this December.

With twice-weekly flights through April aboard Alaska’s E175 aircraft, operated by SkyWest Airlines, guests can enjoy a seamless travel experience on their way to one of Baja California Sur’s hidden gems, known for its stunning coastline, pristine beaches and outdoor adventures, as well as high-speed Starlink Wi-Fi, offered complimentary to Atmos™ Rewards members thanks to T-Mobile.

City pair	Start date	Seasonal end date	Frequency	Aircraft
San Diego (SAN) – Loreto (LTO)	Dec. 19, 2026	April 28, 2027	2x weekly (Wed., Sat.)	Embraer 175, operated by Skywest
Loreto (LTO) - San Diego (SAN)	Dec. 19, 2026	April 28, 2027	2x weekly (Wed., Sat.)	Embraer 175, operated by Skywest

Alaska Airlines has been connecting San Diego to the world for 40 years, and the addition of its 50th nonstop destination is an exciting milestone for our city. More nonstop service means more opportunities for San Diegans to travel, more visitors supporting our local economy and stronger connections with important partners like Mexico. I’m grateful for Alaska’s continued investment in San Diego and look forward to building on this partnership for many years to come.”

Mayor Todd Gloria

City of San Diego

Alaska celebrates 40 years in San Diego

Alaska Airlines launched its first flight from San Diego on Dec. 1, 1986. Four decades later, Alaska has grown from a single route to a network that – together with Hawaiian Airlines – spans the U.S., Mexico and Latin America, including nonstop service to all four major Hawaiian Islands from San Diego. With plans to build one of the largest airline lounges in San Diego, set to open in 2028, Alaska continues to invest in the city thousands of its employees call home.

To mark 40 years of serving San Diego, Alaska is kicking off a months-long celebration with an anniversary giveaway: 40 winners will receive Atmos™ Rewards Gold status for 40 years, giving them access to a more seamless travel experience with perks like complimentary upgrades, free checked bags and premium benefits across Alaska’s global partners.

One lucky grand-prize winner will also receive 1 million Atmos Rewards points to explore destinations across Alaska’s growing global network, including connecting through Alaska’s largest hubs in Seattle and Honolulu and onward to the carrier’s international destinations: London, Reykjavik, Rome, Seoul, Tokyo, Sydney, Papeete, and starting in the spring of 2027, Paris and Athens.

The celebration doesn’t end there. Stay tuned for more giveaways and surprise celebrations in San Diego throughout the year as Alaska thanks its guests, community partners and employees who have been part of that journey.

We’re proud to be San Diego’s leading airline, with deep roots in the community, the most extensive network, and the only carrier with both a pilot and flight attendant base in the region. Some of the employees who helped launch our first flight from San Diego are still with Alaska today, a testament to their dedication and to our enduring commitment to this community. As we celebrate 40 years in San Diego, we’re grateful to our employees and loyal guests who choose Alaska every day.”

Neil Thwaites

Vice President, Global Sales & California Commercial Performance, Alaska Airlines

Frequently asked questions

Why is Alaska Airlines launching flights from San Diego to Loreto, Mexico?

Alaska Airlines is expanding its Mexico network with new seasonal nonstop service between San Diego International Airport and Loreto, Mexico, beginning Dec. 19. The route marks Alaska’s 50th nonstop destination from San Diego and will be the only nonstop service between the two cities. Loreto is known for its coastal scenery, outdoor recreation and access to the Sea of Cortez.

How many nonstop destinations does Alaska Airlines serve from San Diego?

With the addition of Loreto, Alaska Airlines will serve 50 nonstop destinations from San Diego International Airport, more than any other airline operating at the airport. Alaska Airlines and Hawaiian Airline’s network from San Diego includes destinations across the United States, Mexico and With the addition of Loreto, Alaska Airlines will serve 50 nonstop destinations from San Diego International Airport, more than any other airline operating at the airport. Alaska Airlines and Hawaiian Airlines’ network from San Diego includes destinations across the United States, Mexico and Hawaiʻi.

What destinations does Alaska Airlines fly to in Mexico from San Diego?

Alaska Airlines is the leading carrier serving Mexico from San Diego and offers nonstop service to Cabo and Puerto Vallarta. The addition of Loreto expands Alaska’s Baja California Sur presence and provides guests with another convenient option for leisure travel from Southern California.

When do Alaska Airlines' nonstop flights between San Diego and Loreto begin?

Nonstop flights between San Diego and Loreto begin Dec. 19, 2026, and will operate seasonally through April 2027. Alaska will operate the route twice weekly aboard its Embraer E175 aircraft, operated by SkyWest Airlines, equipped with high-speed Starlink internet connectivity, complimentary thanks to T-Mobile.

How is Alaska Airlines celebrating 40 years in San Diego?

Alaska Airlines is marking its 40th anniversary in San Diego with a months-long guest appreciation campaign, including an anniversary giveaway. Forty winners will receive Atmos Rewards Gold status for 40 years, and one grand-prize winner will receive 1 million Atmos Rewards points that can be used across Alaska Airlines’ growing global network.

What investments is Alaska Airlines making in San Diego?

Alaska Airlines continues to invest in San Diego, including through network growth and airport infrastructure. In addition to launching its 50th nonstop destination, Alaska plans to open one of the largest airline lounges in San Diego in 2028. The airline is also the only carrier with both a pilot base and a flight attendant base in the region.

Does Alaska Airlines fly from San Diego to Hawaiʻi and international destinations?

Yes. Alaska Airlines and Hawaiian Airlines offer nonstop service from San Diego to all four major Hawaiian Islands. Guests can also connect through Alaska’s largest hubs in Seattle and Honolulu to destinations across North America, Asia, Oceania and Europe, including London, Reykjavik, Rome, Seoul, Tokyo, Sydney, Papeete, and future service to Paris and Athens.

Visit alaskaair.com

About Alaska, Hawaiian and Horizon

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Summary

The newest offerings reflect a broader goal for Atmos Rewards: giving members more ways to use points in ways that align with their interests, from outdoor adventure and golf to food, wine, fashion and more.

Together, these new offerings make Atmos Unlocked more personal, giving members more ways to use their points on experiences that match their interests. Find new opportunities at Atmos Rewards Unlocked.

Stay in the know about Atmos Members Day

Related news & stories

Summary

October’s Global Getaways

Seoul, South Korea

One-way starting at 20,000 points

Helsinki, Finland

One-way starting at 25,000 points

Paris, France

One-way starting at 25,000 points

Don’t miss

Munich, Germany

One-way starting at 25,000 points

Sapporo, Japan

One-way starting at 30,000 points

Stavanger, Norway

One-way starting at 30,000 points

How to book award travel with Atmos Rewards points

Choose how to earn Atmos Rewards points

Members can also continue to earn Atmos Rewards points by:

Stay in the know about Atmos Members Day

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Summary

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Summary

Aurora Suites: The next evolution of international business class and select transcontinental first class flights on Alaska

Leihōkū Suites: An expanded and enhanced experience on Hawaiian’s A330 fleet

Premium Reserve: Expanding premium choice

Premium Dining: West Coast flavors on Alaska and Island-inspired meals on Hawaiian

A world-class Seattle lounge for Alaska’s global future

A new Hawaiian Airlines Lounge in Honolulu

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Summary

What’s new at a glance

Adding more ways to earn every day

Giving members an industry-first choice in how they earn

Connecting members to more relevant rewards through Atmos Communities

Creating a monthly moment for member value

Expanding benefits throughout the travel journey

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Summary

What we’ve delivered

Alaska Accelerate covers four areas:

Deliver a remarkable travel experience

Connect guests to the world

Be Hawaiʻi’s trusted airline

Diversify our future

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Summary

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Summary

What’s changing at Seattle/Everett (Paine Field) by summer 2027

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Summary

What guests can expect on 737 flights starting Oct. 3

What’s new:

New Neighbor Island check-in and bag drop times

International check-in moving to Terminal 2, Lobby 4

Frequently asked questions

Why is Hawaiian Airlines introducing Boeing 737 service on Neighbor Island routes?

Will the Boeing 717 still fly between the Islands?

How can I tell if my flight is operated by a 717 or 737?

Do I need to arrive earlier for my Neighbor Island flight?

Where do I check in for a Neighbor Island flight from Honolulu?

I'm flying internationally from Honolulu. Where do I check in?

Will Huakaʻi by Hawaiian benefits continue on Neighbor Island flights?

Will Boeing 737 aircraft offer free Wi-Fi?

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Here are some ways our teams are rising to support the community and how others can help:

Summary

Alaska celebrates 40 years in San Diego

The celebration doesn’t end there. Stay tuned for more giveaways and surprise celebrations in San Diego throughout the year as Alaska thanks its guests, community partners and employees who have been part of that journey.

Frequently asked questions

Why is Alaska Airlines launching flights from San Diego to Loreto, Mexico?

How many nonstop destinations does Alaska Airlines serve from San Diego?

What destinations does Alaska Airlines fly to in Mexico from San Diego?