Alaska Air Group welcomes Ryan Sather as new vice president of safety and security

December 19, 2025
Company
Alaska Airlines
14 min read

Summary



Ryan Sather will become Vice President of Safety and Security for Alaska Air Group and Alaska Airlines.



Sather brings more than a decade of experience at Alaska and Horizon as well as a 26-year career in the United States Marine Corps.

The Alaska Air Group board of directors has elected Ryan Sather as vice president of safety and security for Alaska Air Group and Alaska Airlines, where he will lead safety and security functions across the company’s airline operations. The transition reinforces the company’s unwavering commitment to the safety of its employees and guests.

Safety is the foundational value at Alaska, Hawaiian, Horizon and McGee, and their individual safety programs are built on trust, innovation, and a shared dedication to protecting guests and employees. In his new role, Sather will oversee all safety functions, develop and execute long-term safety and security strategies, and continue to advance Air Group’s world-class safety culture.

Ryan’s extensive experience across Alaska Air Group and aviation more broadly will benefit every employee and guest across our system. His knowledge and ability to move the ball forward is matched only by his care for the people on his team and those he is working with. Ryan’s leadership will be essential as we continue bringing Alaska and Hawaiian together under a single safety system and throughout the global expansion.”

Brooke Vatheuer

Senior vice president of safety and audit, Alaska Airlines

Sather brings more than a decade of progressive leadership experience at Alaska and Horizon, Alaska’s regional carrier, with responsibilities spanning safety, system operation control, station operations, project management, and internal evaluation programs. His operational expertise has fostered strong relationships with the Federal Aviation Administration (FAA), and he is recognized for his commonsense approach and ability to unite teams to deliver results.

Most recently, Sather led the effort to achieve a single operating certificate between Alaska Airlines and Hawaiian Airlines. On Oct. 29, 2025, the FAA officially recognized Alaska and Hawaiian as one operating airline with two guest-facing brands.

A retired U.S. Marine Corps lieutenant colonel, Sather completed 26 years of service, earning advanced tactical and standardization flight qualifications, including instructor pilot status.

Sather succeeds Max Tidwell, who will retire in January after eight years of distinguished service. Under Tidwell’s leadership, Alaska Air Group navigated some of the most challenging moments in the company’s recent history, including the COVID-19 pandemic, the response to Alaska Flight 1282, and the 2024 grounding of the Boeing MAX fleet.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of oneworld, with Hawaiian scheduled to join the alliance in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos™ Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines bolsters service from Anchorage and Portland with seven new routes, including nonstop flights to Boston, Jackson Hole and four Washington state cities

December 18, 2025
Destinations
Alaska Airlines
21 min read

Summary



We’ll fly from Anchorage to 17 nonstop destinations in the Lower 48 and Hawai‘i next summer – the most we’ve ever offered during that peak travel season to Alaska.



We keep growing in the Rose City: New flights offer convenient connections at PDX for journeys that continue across our network.



New flights begin as early as this March, with most beginning in mid-June.

Alaska Airlines continues to strengthen our network with new nonstop routes from our key hubs in Anchorage and Portland to destinations across the country – offering our guests convenient travel options and improved connectivity.

Beginning in spring next year, we’ll fly three additional routes from Anchorage to Boise, Boston and Spokane, and four additional routes from Portland to Bellingham, Everett/Paine Field and Pasco in Washington state, and Jackson Hole in Wyoming. Tickets for the newly added routes are available for purchase now at alaskaair.com.

New Anchorage Routes

Flights between Anchorage and Boise, Boston and Spokane begin in mid-June for service through mid-August – just in time for summertime adventures in the Land of the Midnight Sun, when the days are long and the air is warm. Those new flights add up to 17 nonstop destinations to the Lower 48 and Hawai‘i, the most we’ve ever served in the summer.

The twice-weekly service connecting Anchorage to Boise is an all-new route for us, with roundtrips offered on Wednesdays and Saturdays.
Our weekly flight between Anchorage and Boston will welcome guests from New England heading west to Alaska’s largest city for exploration, culture, food and maybe even a cruise.
We’ll also serve Anchorage-Spokane twice a week. It has been 10 years since we last flew this route, so we’re excited to reconnect Eastern Washington to Alaska with a nonstop flight, along with convenient flight times.
Due to strong demand, we’ve added a second weekly nonstop between Anchorage and both Sacramento and San Diego for the summer season.

New Portland routes

With four new routes next spring and summer, we’ll offer our guests convenient connections at PDX to more than 65 nonstop destinations, including Hawai‘i and Mexico.

New flights begin as early as mid-March with all-new daily, year-round service between Portland and Bellingham, Washington.
In mid-June, we’ll start flying twice daily between Portland and Pasco, Washington. The flights will be offered year-round.
We’ll resume daily, year-round flights on June 10 between Portland and Everett, Washington, home of Paine Field Airport – the Seattle region’s second airport.
For a long summer stretch, we’ll fly nonstop between Portland and Jackson Hole, Wyoming, twice a week starting June 10.
Also of note: As we resume our daily Portland-Fairbanks service in the summer, it’ll be served by a larger 737 aircraft.

Anchorage and Portland are essential airports to our guests and us in our growing global network. The state of Alaska remains high on the wish list of travelers, especially in the summer months, and we’re excited to add new nonstops to get them there. Portland is not only a great city to visit, but we also offer convenient nonstop connections for those continuing their travel across our wide network.”

Kirsten Amrine

Vice president of revenue management and network planning, Alaska Airlines

New routes from Anchorage and Portland

City pair	Start	End	Frequency	Aircraft
Anchorage – Boise, ID	June 10, 2026	Aug. 15, 2026	Wed/Sat	737
Anchorage – Boston, MA	June 13, 2026	Aug. 15, 2026	Saturday	737
Anchorage – Spokane, WA	June 10, 2026	Aug. 15, 2026	Wed/Sat	E175
Portland – Bellingham, WA	March 18, 2026	Year-round	Daily	E175
Portland – Everett, WA	June 10, 2026	Year-round	Daily	E175
Portland – Jackson Hole, WY	June 10, 2026	Sept. 30, 2026	Wed/Sat	E175
Portland – Pasco, WA	June 10, 2026	Year-round	2x Daily	E175

Guests across our expanding network can enjoy a premium travel experience and award-winning service on their next Alaska flight. We are the West Coast’s premier airline, offering our flyers generous legroom in First Class and Premium Class, no change fees, a variety of fare options and West Coast-inspired fresh meals that can be pre-ordered before flights. We offer the most fresh food options of any U.S. airline including on flights as short as 670 miles.

Atmos Rewards is our newly evolved loyalty program – ranked the #1 airline loyalty program by U.S. News and World Report for 2025-26. It’s designed to deliver more choice, more rewards, and more global access than ever before to our members, who earn 1 point and 1 status point for every mile flown (excluding Saver fares). Points can be redeemed for flights, hotels and more, and status points track progress toward status levels and milestones. Later in 2026, members can choose how they earn based on the distance they travel, the amount they spend or the frequency of their flights.

Visit alaskaair.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Nonstop to the North Pole: Alaska Airlines’ Fantasy Flight brings holiday magic to kids in need

December 17, 2025
Community
Alaska Airlines
17 min read

As the countdown to Christmas begins, Alaska Airlines turned up the holiday cheer by partnering with Northwest North Pole Adventures to transform an ordinary flight into an unforgettable experience for children in need.

Last Saturday, 43 well-deserving kids from shelters and transitional housing spent a magical evening alongside more than 200 volunteer elves on a special journey to the North Pole.

For most of these children, Flight AS 1225 — our festive nod to Dec. 25 — was their very first time flying. The Boeing 737 departed Spokane, Wash., with six of our crewmembers and one mission: deliver smiles and holiday joy during a 40-minute nonstop trip to Santa’s hometown.

While airborne, the festivities soared as the kids and their chaperone elves sang carols, played games, shared stories and recited the magical chant that would allow the aircraft to enter Santa’s airspace.

When the plane touched down at the North Pole — a hangar at Spokane International Airport transformed into a winter wonderland — the children stepped into a fantastical world of glittering lights and decorations, cheerful activities, sparkly face painting and endless holiday treats.

Santa and Mrs. Claus made a grand entrance, greeting each child with a warm smile and a gift from their wish list, ready to make holiday dreams come true.

Elf coming out of an Alaska Airlines aircraft

Since 2008, we’ve partnered with Northwest North Pole Adventures to make this event possible. Each year, our employees and community volunteers donate their time, energy and Christmas spirit, while local businesses contribute everything from decorations to toys. For all of us at Alaska, Fantasy Flight is more than a holiday tradition — it’s a shared experience that shows the greatest magic isn’t in the flight itself, but in the hearts that make it possible.

More moments from our Fantasy Flight to the North Pole

Visit alaskaair.com

Hawaiian and Alaska airlines, Par Hawaii and Pono Energy partner to advance the Hawai‘i-based market, supply chain for sustainable aviation fuel production

December 17, 2025
Sustainability
Hawaiian Airlines
27 min read

Alaska and Hawaiian aircraft tails featured image

Summary



The combined airlines will take the first deliveries of Hawaiʻi-made SAF in early 2026.



The investment enables SAF production for more sustainable future flying, diversifies Hawaii’s fuels industry, strengthens energy independence and supports agriculture.

Hawaiian Airlines and Alaska Airlines today announced it has joined Par Hawaii to invest in pioneering the development of sustainable aviation fuel (SAF) in Hawaiʻi using locally grown agriculture feedstock to reduce aviation carbon emissions.

This initiative will enable SAF production for more sustainable future flying and deliver economic benefits through the creation of a new energy sector and fuel supply chain in Hawai’i, while bringing new opportunities for local agriculture.

Hawaiian Airlines and Alaska Airlines, which together provide the most flights to, from and within Hawai‘i, and Par Hawaii, the largest producer of energy products in the islands, are partnering with Pono Pacific, through its Pono Energy, Inc. subsidiary, to study Camelina sativa (camelina) as a multi-purpose crop that can be used as SAF feedstock and to support agriculture.

The combined airlines also will become Par Hawaii’s launch SAF customer, with plans to take delivery of Hawaiʻi’s first locally produced SAF in the first quarter of 2026.

SAF, a safe drop-in fuel made from sustainable feedstock such as plant-based oils or used cooking oil, can cut lifecycle carbon emissions by up to 80 percent compared to conventional jet fuel. Pono Pacific’s crop trials drew the attention of Alaska Star Ventures, the venture capital arm of Alaska Air Group that invests in technologies to drive aviation efficiency, performance and innovation.

As Hawaiʻi’s airline, we have a responsibility to reduce our environmental impact while continuing to provide essential air service that connects our communities and strengthens our economy. Our company has a long-term strategy to reach net zero carbon emissions, and sustainable aviation fuel is essential for us to get there. We are grateful to have partners like Par Hawaii and Pono Pacific who share our commitment to making our operations more sustainable while creating a new fuel industry and strengthening Hawaiʻi’s energy independence.”

Alanna James

Sustainability innovation director, Hawaiian Airlines and Alaska Airlines

We value the efforts of our airline partners as we work together to find long-term solutions to reduce greenhouse gas emissions and increase our energy security, while meeting Hawai‘i’s transportation needs. We applaud Hawaiian and Alaska airlines, Par Hawaii, and Pono Pacific for taking this important step to establish a locally based, lower-emissions supply chain for aviation fuel that supports our state’s clean energy goals.”

Ed Sniffen

Director, Hawai‘i State Department of Transportation

Pono Pacific, the state’s largest private resource company, will launch Pono Energy, Inc. in early 2026 to accelerate its work on camelina, a high-yield, pest-resistant cover crop that can be grown in rotation with food crops, reaching maturity in just eight to nine weeks. Its oil seeds can be crushed to produce renewable fuels, including SAF, while the remaining seedcake can be turned into government-approved, nutrient-rich feed for cattle and chickens. This revenue-generating cover crop will deliver more economic opportunity for Hawai‘i by creating jobs, supporting farmers and decreasing the aviation industry’s carbon footprint.

Camelina represents a rare opportunity for Hawai‘i to build a true circular-economy model around renewable fuels. By growing this crop locally, we strengthen our agricultural sector, keep more dollars circulating within the state, and reduce our dependence on imported fossil fuels. Camelina can be refined into sustainable aviation fuel while the remaining seedcake becomes a valuable, locally produced animal feed that supports Hawai‘i’s ranchers and livestock industry. We will explore food crops that can be grown alongside camelina to increase food security as well. It’s a win for our economy, a win for local agriculture, and a win for the environment — an example of how Hawai‘i can lead the way in innovative, homegrown climate solutions.”

Chris Bennett

Vice president of sustainable energy solutions, Pono Pacific Land Management, LLC

Alaska Star Ventures has made a new investment that builds on Par Hawaii’s earlier support of Pono Pacific, which collaborated with the Hawaiʻi Agriculture Research Center to begin cultivating 50 non-GMO camelina varieties in 2023 to identify those best suited to Hawaiʻi’s year-round temperate climate.

The initial investment allowed Pono Pacific to conduct crop trials on four islands, in partnership with Aloun Farms, Mahi Pono and Meadow Gold Dairy. Pono Pacific identified suitable agricultural lands across the state and engaged Hawai‘i’s cattle and livestock industry to explore the use of camelina seedcake as animal feed.

As Pono Pacific advances the agricultural foundation for camelina, Par Hawaii, the state largest fuels manufacturer, is preparing to deliver SAF in the first quarter of 2026. Earlier this year, Par Pacific, parent company of Par Hawaii, formed Hawai‘i Renewables, and partnered with Alohi Renewable Energy, LLC, a joint venture between Mitsubishi Corporation and ENEOS Corporation, following a $100 million investment to convert and upgrade one of the refinery’s processing units into a renewable hydrotreater capable of processing plant-based and waste oils.

In 2022, when we formed an agreement with Hawaiian Airlines to jointly study the commercial viability of locally produced sustainable aviation fuels, we didn’t think we would be able to progress so quickly. With renewable fuel production coming online in early 2026, it’s exciting to see the results of our team’s hard work. These fuels will have up to 80 percent lower carbon emissions compared to conventional fuels. This would not have been possible without a shared vision for our islands and our great teamwork.”

President

Eric Wright, Par Hawaii

“We are thrilled to be the first customer to receive SAF from Par Hawaii next year,” added James.

“This is an important milestone for our company and Hawai’i, but there is still more work to do. While SAF is the best option to reduce aviation emissions, it is two to three times more expensive than regular jet fuel and supply is limited. We will need strong collaboration across airlines, fuel and feedstock producers, investors, including business partners seeking to offset their scope 3 emissions, and government, along with supportive policies, to grow the SAF industry and reach our decarbonization goals.”

Learn more about Alaska and Hawaiian's sustainability initiatives

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About Par Hawaii
Par Hawaii is the state’s leading provider of transportation fuels. It is headquartered in Honolulu and is a wholly-owned subsidiary of Houston, Texas-based Par Pacific Holdings, Inc. [NYSE: PARR]. Par Hawaii owns the state’s only petroleum refinery in Kapolei, Oʻahu, and has invested $100 million to reconfigure one of the refinery’s processing units to produce renewable fuels from plant-based and waste oils. Par Hawaii’s statewide fuel distribution system includes pipelines on Oʻahu and storage facilities on all major neighbor islands. It markets gasoline, diesel, and biodiesel through its network of 76 and Hele retail stations throughout Hawaii, and operates the Hele convenience stores. Visit www.ParHawaii.com.

About Pono Pacific

Pono Pacific Land Management, LLC (Pono Pacific), is Hawai‘i’s largest private natural resource conservation company and works with state and federal agencies, nonprofit organizations, and education institutions to protect and restore sensitive ecosystems and indigenous species. Pono Pacific has supported the management of land and watersheds on O‘ahu, Kaua‘i, Moloka‘i, Lāna‘i and Maui, and has restored and managed a variety of ecosystems statewide. Pono has developed agricultural projects and supported energy feedstock projects throughout Hawai‘i. The company’s mission is rooted in the Hawaiian word “pono”—doing what is right and living with integrity. Its sister companies, Pono Island Capital and Poukihi, are the building blocks to sustain life and uplift Hawai‘i’s economy and community while restoring natural resources.

The ultimate traveler’s gift guide for Alaska Airlines and Hawaiian Airlines

December 11, 2025
Guest Experience Loyalty Sustainability
Alaska Airlines
33 min read

The holidays have arrived, and if you’re shopping for someone who loves to travel — or maybe treating yourself — Alaska Airlines and Hawaiian Airlines have you covered. From the gift of travel to surprising a loved one with an Alaska Lounge membership, here are some of the best picks to make any traveler’s holiday season merry and bright.

For everyone, from the globetrotter to the bucket list traveler

Know someone planning a bucket list trip to Tokyo, London or Rome? Atmos™ Rewards points make the perfect gift. They can redeem points for award travel to more than 1,000 destinations on Alaska, Hawaiian and 30-plus global airline partners, including oneworld member airlines, as well as book premium upgrades, hotel stays, car rentals and exclusive Atmos Rewards Unlocked experiences.

Gift Atmos points

For the traveler who loathes airport crowds

Give the gift of comfort with an Alaska Lounge membership — the present that keeps on giving. Members enjoy exceptional service and relaxation at all Alaska Lounge locations, plus the Plumeria Lounge in Honolulu. For global travelers, upgrade to Alaska Lounge+ for access to nearly 90 partner lounges worldwide.

Purchase an Alaska Lounge membership

For the traveler who goes with the flow

Gift certificates are the ultimate way to give memories and experiences that can’t be wrapped. Whether it’s a spontaneous getaway or a carefully planned trip, a flight gift certificate is always the right fit.

Purchase an Alaska Airlines gift certificate

Purchase a Hawaiian Airlines gift card

For the traveler who is so close to reaching status

Through the end of the year, Atmos Rewards members can earn 500 status points for every $100 contribution to sustainable aviation fuel (SAF), up to a maximum of 5,000 status points, which count toward status and milestone qualification. Make a contribution to our EverGreen Journey and turn it into a gift toward a loved one’s status.

Make a contribution to support SAF and earn status points

For the traveler with a giving heart

If your loved one cares deeply about giving back, you can donate Atmos Rewards points to their favorite charity partner or cause. It’s a meaningful way to support the vital work of nonprofits while celebrating the season of generosity.

Donate points to charities with Atmos Giving by Alaska Airlines

Donate points to charities with Atmos Giving by Hawaiian Airlines

Year-round gifting for travelers who are our biggest fans

Our company stores are filled with everything Alaska Airlines or Hawaiian Airlines’ most loyal guests could want.

Feeling festive? Cozy up in Alaska Airlines’ 2025 holiday sweater. Want to show off your airline pride on the go? Explore travel essentials such as luggage tags, bags and more. For everyday style, try an exclusive Hawaiian Airlines aloha shirt or a sleek Alaska Airlines jacket. Shopping for kids? Don’t miss our youth bomber jackets, aircraft-inspired backpacks and other fun gear designed just for them.

Disclaimer: For Alaska Airlines items, the last day to order for Christmas delivery is Dec. 15. Due to a high volume of orders, Hawaiian Airlines items are unable to arrive by Christmas; please expect a shipping delay.

Alaska model aircraft being held by Santa

The Alaska Airlines Company Store

The Hawaiian Airlines Logo Store

Neil Thwaites promoted to ‘Vice President of Global Sales & California Commercial Performance’ for Alaska Airlines and Hawaiian Airlines

December 11, 2025
Company
Alaska Airlines
19 min read

Summary



Neil Thwaites will be named vice president of global sales and California commercial performance for Alaska Airlines and Hawaiian Airlines.



With 15 years in the airline industry, Thwaites joined Alaska Airlines in 2022 as regional vice president of California.

Neil Thwaites will be promoted to vice president of global sales and California commercial performance at Alaska Airlines and Hawaiian Airlines. The newly created role is another step in Alaska’s strategic vision to connect guests to the world with a remarkable travel experience rooted in safety, care, and performance.

With a rapidly expanding global network, this is a transformational moment for our business, and I’m excited that Neil will be leading our sales team into our global era. This role positions us to accelerate our indirect sales strategy as we continue to grow with the network, premium products, and industry-leading loyalty program to win corporate and leisure guests across the West Coast and beyond.”

Andrew Harrison

Chief commercial officer and executive vice president, Alaska Airlines

The Alaska and Hawaiian network now spans more than 140 destinations, including 29 international markets throughout North America, Latin America, Asia and the Pacific – and Europe starting in 2026. Through the oneworld Alliance and our global partners, guests can access more than 1,000 destinations worldwide. Nonstop flights from Seattle to Rome, London and Reykjavik are on sale now for spring debuts, marking our first-ever European service. By 2030, Alaska plans at least 12 intercontinental destinations from Seattle global gateway, with plans for 17 widebody, long-haul Boeing 787 Dreamliner aircraft reimagined for a global travel experience. Four are already flying for us today, with a fifth recently delivered.

Growing our global team

Thwaites will lead the strategy and execution of all sales activities for the combined Alaska Airlines and Hawaiian Airlines team. His responsibilities include growing indirect revenue on Alaska’s expanding international and domestic network, as well as expanding Atmos for Business, a new program designed for small- and medium-sized companies.

Thwaites joined Alaska Airlines in January 2022 as regional vice president in California. Since stepping into the role, Thwaites has significantly sharpened the airline’s focus and scale in key markets and communities across the state, strengthening Alaska’s position as we continue to grow in California. He will continue to be based at the company’s California offices in Burlingame. The moves take effect Dec. 13, with Thwaites also continuing to lead his current California commercial planning and performance function in addition to Global Sales.

Prior to Alaska, Thwaites worked in multiple positions within the airline industry, including a decade holding roles in London, New York, and Los Angeles for British Airways (a fellow oneworld member); most recently as ‘VP, Sales – Western USA’, where he was responsible for market development strategy and indirect revenue for both British Airways and Iberia across the western U.S.

Thwaites is originally from the United Kingdom and graduated from the University of Brighton with a double honors degree in Business Administration & Law.

Connecting our guests to the world

As Alaska and Hawaiian move forward as one team with two beloved brands, we have taken big steps to deliver on our vision of connecting our guests to the world:

Global routes: With flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:
- London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026
- Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026
- Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026
- Tokyo Narita, Japan: Daily, year-round flights that are now flying
- Seoul Incheon, South Korea: 5x weekly, year-round flights that are now flying.
- From Honolulu, we continue to serve Japan, Australia, New Zealand and the South Pacific under Hawaiian Airlines and are investing in a full interior modernization of our A330 widebody airplanes to match the exceptional service our teams deliver onboard.
Global fleet: Our new Boeing 787s aren’t just about going global – they’re about giving our guests the comfort, space, and amenities they’ve asked for on long-haul journeys. We’ll have a total of 17 Boeing 787 aircraft arriving in the next few years, with lie-flat suites designed for comfort.
Global livery: We created our first-ever global livery that will fly exclusively on Alaska-operated 787s out of Seattle. Inspired by the aurora borealis, it’s a nod to our roots and a signal of our future around the world.
Global partners: 30 global partners, including oneworld member airlines, guests can earn and redeem points for travel to over 1,000 worldwide destinations
Global loyalty program: Atmos™ Rewards, the #1 airline rewards program for the past 11 years, is designed to deliver more choice, more rewards and more global access than ever before to our members. Intercontinental flights earn big points: 1 point and 1 status point for each mile flown.
Global status and lie-flat upgrades: Atmos Titanium status holders will receive complimentary lie-flat upgrades on our intercontinental routes on the day of departure, beginning in spring 2026, subject to availability. We’re the only airline loyalty program to offer this upgrade type without requiring a certificate or points.
Global connectivity: Alaska is set to bring ultra-fast Wi-Fi to our 787-9 aircraft in fall 2026, thanks to T-Mobile and powered by Starlink. The service will be free for Atmos Rewards members.

About Alaska Air Group

New Year’s at the Needle Returns: The West Coast Window to the World

December 10, 2025
Community
Alaska Airlines
7 min read

Alaska Airlines returns as sponsor of the New Year’s Eve tradition, drone show, fireworks and lights delighting viewers across the globe

SEATTLE, Dec. 10, 2025 /PRNewswire/ — The Space Needle is proud to announce the return of New Year’s at the Needle; the premier New Year’s Eve show broadcast across four markets down the coast to viewers in Seattle, Spokane, Portland and San Diego. Alaska Airlines will return as the presenting sponsor of Seattle’s iconic pyrotechnic and light spectacular to welcome 2026. Viewers along the coast will tune in to watch hundreds of drones take to the sky, leading up to the largest structurally launched firework show in North America, broadcasting on KING 5 Seattle.

“We’re honored that New Year’s at the Needle has become a beloved tradition for viewers to celebrate together,” said Ron Sevart, Space Needle President & CEO. “Our continued partnership with Alaska Airlines supports this spectacular, one-of-a-kind show, inviting the world to get a glimpse of West Coast excellence as we ring in 2026.”

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. The formations will take viewers around the world, before landing back in the Pacific Northwest. A drone countdown leads into a thrilling pyrotechnic display as fireworks launch from the Space Needle at midnight. Partygoers at Seattle Center will watch the Space Needle come to life with impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

“2025 has been a transformational year for Alaska, with Seattle as our global gateway and new connections from the West Coast to the world,” said Alaska Airlines CEO Ben Minicucci. “As Seattle’s hometown airline, we’re thrilled to return for New Year’s at the Needle, celebrating the new year with our loyal guests up and down the West Coast.” As the number one airline in Seattle with the most daily flights, Alaska offers over 100 nonstop destinations from Seattle, including flights to Tokyo and Seoul, with upcoming service to London, Reykjavik and Rome.

Seattle residents and visitors are encouraged to join us at Seattle Center for the best view of the show. Enjoy an impressive lineup of pre-show activities including live music from Blue Wave Band, a DJ and light show near the fountain and giveaways at Alaska Airlines’ pop-up booths at the Armory; there will also be a special treat for Atmos Rewards members and employees of Alaska Air Group. Then, watch the skies light up with a brilliant display of color with a front row seat at the International Fountain Lawn or the Fisher Pavilion rooftop. New Year’s Eve at the Center will keep energy high leading up to fireworks!

Join us from home or the party by tuning in to the live broadcast starting at 11:30 PM PT on KING 5 and KONG in Seattle, KGW 8 in Portland, KREM 2 in Spokane, and CW 8.2 in San Diego. Coverage will also stream on KING5+, KGW+, KREM2+, and CBS8+. Those watching the show in the surrounding area can tune in to a live simulcast of the soundtrack on HITS 106.1 in Seattle.

The Space Needle will offer extended hours December 31, 9:00 AM through 8:00 PM.

For event updates, visit spaceneedle.com/newyears.

Schedule of Events (all Pacific Time):

8:00 PM – Blue Wave Band performance begins
9:00 PM – Fountain of Light DJ & Light Show (International Fountain)
10:00 PM – Light-only pre-show (10-minute performance)
10:30 PM – Light-only pre-show (10-minute performance)
11:00 PM – Light-only pre-show (10-minute performance)
11:30 PM – Light-only pre-show (10-minute performance)
11:53 PM – Show begins
12:00 AM – Happy New Year!
12:09 AM – Show ends

About Space Needle
Built as the centerpiece and inspiration for the 1962 Seattle World’s Fair, the Space Needle has since become a part of the Seattle experience and the globally-recognized icon for the city. The Space Needle’s recent $100 million renovation added more than 176 tons of glass to the structure offering unparalleled views of Seattle and featuring The Loupe—the world’s first revolving glass floor. Open year round, the Space Needle hosts more than a million visitors per year. For more information visit: spaceneedle.com/press

About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About KING 5
KING 5 Media Group is a multi-platform media company based in Seattle, WA. It includes NBC affiliate KING 5, independent station KONG-TV and numerous digital platforms, including king5.com and KING 5+, a 24/7 streaming platform. KING 5 was the first television station in the Pacific Northwest, founded in 1948 by Dorothy Bullitt, now owned by TEGNA Inc. (NYSE: TGNA), an innovative media company that serves the greater good of its communities. Today KING 5 is the dominant media company in the region, delivering the largest local news audience and the most local programming across all screens. For more information, go to www.king5.com.

About Pyro Spectaculars
Pyro Spectaculars is a premier full-service pyrotechnic and drone company- the undisputed global standard in pyrotechnic entertainment. As a five-generation, family-owned and operated business, Pyro Spectaculars defines the industry standard, pioneering technologies like the SkyConcert™ and elevating pyrotechnics to an art form. Notably, Pyro Spectaculars helped initiate the tradition of New Year’s Eve fireworks on the Seattle Space Needle in the mid-1990s and has remained the Space Needle’s dedicated partner for “New Year’s at the Needle” ever since. For more information, visit: pyrospec.com.

About Illuminate Production Services Inc.
Headquartered in Northern California with warehouses in California and Florida, Illuminate is a nationwide full-service live event production company and dealer of professional production equipment. As a familyowned business, Illuminate builds team partnerships with clients. As a nationwide supplier of pro audio, video, lighting, staging, and creative content services, Illuminate is ready to serve… any project, any size, any location. For more information visit: IlluminateProduction.co

About Seattle Center
Seattle Center is the 74-acre cultural heart of the Pacific Northwest, home to 30+ arts, civic, and entertainment organizations—including Climate Pledge Arena, KEXP, MOPOP, Pacific Northwest Ballet, Seattle Opera, Pacific Science Center, and SIFF—alongside iconic attractions and year-round free and affordable events. A department of the City of Seattle and anchor of the Uptown Arts & Cultural District, Seattle Center also manages the City’s new Waterfront Park in partnership with Friends of Waterfront Seattle. In 2025, Seattle Center is projected to generate over $900M in visitor spending and more than $2B in regional economic impact, supported by its Official Partners: Alaska Airlines, The Climate Pledge, Coors Light, Pepsi, Symetra, T-Mobile, and WaFd Bank.

For more information, contact:

Amy Cunningham, Space Needle Public Relations Director media@spaceneedle.com
Cameron Greenberg, Alaska Air Group Communications Specialist newsroom@alaskaair.com

SOURCE Space Needle

Alaska Airlines is now selling tickets for new nonstop flights between Seattle and London Heathrow on Boeing 787 Dreamliner aircraft

December 10, 2025
Destinations
Alaska Airlines
24 min read

Summary



We’ll offer daily, year-round service to London on our long-haul, twin-aisle 787-9 aircraft starting May 21, 2026.



We recently began selling tickets for our new nonstop flights between Seattle and Rome.



Guests will enjoy a new onboard global experience, including lie-flat seats, enclosed suites and multi-course dining in Business Class.

Beginning today, Alaska Airlines is selling tickets to our fifth intercontinental destination from our growing global gateway in Seattle: Hello, London! We’ll offer daily, year-round service between Seattle and London Heathrow starting on May 21, 2026, on board our widebody, long-haul 787 Dreamliner aircraft – reimagined for a global travel experience.

Guests traveling from the U.S. can now purchase airfares to London for as low as $699 roundtrip at alaskaair.com, just in time for planning summertime travel in Europe. We recently announced that our new service from Seattle to Rome is now available for booking, along with new nonstop flights to Reykjavik, Iceland.

Happy senior couple spending time together in London city

Young man taking a selfie in London with big ben in the background

Atmos™ Rewards, our award-winning loyalty program, is designed to deliver more choice, more rewards and more global access than ever before to our members. Intercontinental flights earn big points: 1 point and 1 status point for each mile flown. (Points can be redeemed for flights, hotels and more, and status points track progress toward status levels and milestones.) Later in 2026, members can choose how they earn based on distance traveled, price paid or segments flown – whichever works best for them.

Plus, Atmos Titanium status holders will receive complimentary lie-flat upgrades on our intercontinental routes on the day of departure, beginning in spring 2026, subject to availability. We’re the only airline loyalty program to offer this upgrade type without requiring a certificate or points.

Our new Atmos™ Rewards Summit Visa Infinite® card is designed for the global traveler. Cardholders earn 3 points for every $1 spent on all eligible foreign purchases, and that’s in addition to earning 3 points for every $1 spent on eligible Alaska Airlines and Hawaiian Airlines purchases. Plus, earn 1 status point for every $2 spent on eligible purchases, making the card the fastest path to earning status. A key benefit: A 25,000-point Global Companion Award that’s earned after qualifying purchases on a new account and annually after each card anniversary – cardholders can redeem it for up to 25,000 points off a companion award ticket.

Flight times for our Seattle-London route will allow guests to spend a whole day in either city before boarding their flights – a potential benefit for business travelers. London is the largest corporate market from Seattle. Alaska will operate out of London Heathrow’s Terminal 3, which facilitates convenient connections to additional destinations across Europe and beyond on oneworld member airlines and our additional global partners.

New nonstop service to the United Kingdom

City pair	Start	End	Departure	Arrival
Seattle – London Heathrow	May 21, 2026	Year-round	9:40 p.m.	3:05 p.m. +1
London Heathrow – Seattle	May 22, 2026	Year-round	5:00 p.m.	6:50 p.m.

All times local

Alaska’s expansion into the London market presents significant opportunities. Facilitated by American Airlines and British Airways and based on an anticipated deepening of their alliance with Alaska, this expansion will offer even greater value and connectivity to consumers.

Our new international flights can take you to the heart of all the action – infused with the award-winning service, comfort and care that you expect from us as we connect the Pacific Northwest and Europe. Alaska is introducing a new curb-to-cabin experience on our widebody aircraft that will set the bar for international journeys from the U.S.

Business Class amenities

Ultimate comfort with 34 enclosed suites outfitted with fully lie-flat seats in 1-2-1 seating configuration, privacy doors, direct aisle access from every seat, 18” HD monitors to enjoy inflight entertainment with noise-reducing headsets, a power outlet at each seat and wireless charging.
Enjoy Alaska Lounge access in Seattle to kick off your journey in style with West Coast-inspired light meals, wines, brews and cocktails in a relaxing space. Guests departing from London Heathrow Terminal 3 will have access to oneworld lounges.
Multi-course, elevated dining on board with a variety of selections to choose from that can be pre-ordered, along with fine wines and inspired cocktails.
We’re creating a culinary journey by bringing the best of the West Coast to the world with our Chef’s (tray) Table program, and partnerships with Salt and Straw, Straightaway Cocktails and Stumptown Coffee, to name a few.
Enhanced comfort and care with Filson bedding and blankets, and amenity kits with products from Salt & Stone – collaborations with our West Coast partners.

Premium Class and Main Cabin amenities

Premium Class seating that offers more legroom, priority boarding and personal power outlets.
Two chef-inspired meals served in Premium Class and the Main Cabin during the flight, along with complimentary beer and wine (complimentary spirits are also offered in Premium Class).
An extra layer of comfort with Filson blankets and comfort kits with Salt & Stone products.
Free onboard entertainment provided with seatback monitors showcasing new release movies and classic films, as well as dozens of TV shows.

Alaska is set to bring ultra-fast Wi-Fi to our 787-9 aircraft in fall 2026, thanks to T-Mobile and powered by Starlink. The service will be free for Atmos Rewards members.

With London flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:

London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026
Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026
Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026
Tokyo Narita, Japan: Daily, year-round flights that are now flying
Seoul Incheon, South Korea: five-times-weekly, year-round flights that are now flying

By 2030, we plan to serve at least 12 intercontinental destinations from Seattle, with additional routes to be announced in the years to come. We currently have four Boeing 787-9s in our fleet, with a fifth aircraft recently delivered.

Alaska Global Livery for the Boeing 787-9 Dreamliner

The Atmos Rewards credit card program is issued and administered by Bank of America, N.A. Visa and Visa Infinite are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

Visit alaskaair.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Hawaiian Airlines surprises 14 Hawai‘i nonprofits with a combined 7 million Atmos™ Rewards points

December 5, 2025
Community Loyalty
Hawaiian Airlines
21 min read

Group shot of Hawaiian Airlines donation

Summary



Hawaiian Airlines is awarding 500,000 points to each of its 14 Atmos Giving by Hawaiian partners.



This year, in recognition of the nonprofits’ critical work and to commemorate the debut of Atmos Rewards, Hawaiian Airlines granted the full match to all partners — regardless of how many points they raised through member donations in 2025.

Hawaiian Airlines celebrated Giving Tuesday and its new loyalty program, Atmos™ Rewards, by awarding 500,000 points to each of its 14 Atmos Giving by Hawaiian partners. The special gift marks a commitment to local nonprofits that rely on air travel to deliver essential services across the Hawaiian Islands and beyond.

Atmos Giving by Hawaiian matches up to 500,000 points annually for each partner based on member contributions. This year, in recognition of the nonprofits’ critical work and to commemorate the debut of Atmos Rewards, Hawaiian Airlines granted the full match to all partners — regardless of how many points they raised through member donations in 2025.

Our nonprofit partners uplift our communities in extraordinary ways, often traveling between Islands to serve keiki, kūpuna, families and ecosystems that depend on their care. We are honored to celebrate our new Atmos Rewards loyalty program by furthering our support for organizations that give so much to Hawai‘i — this is one way we can give back to them.”

Debbie Nakanelua-Richards

Director of community and cultural relations, Hawaiian Airlines

The 14 Atmos Giving by Hawaiian partners receiving 500,000 points each are:

American Cancer Society Hawai‘i Pacific
American Red Cross of Hawai‘i
Big Brothers Big Sisters Hawai‘i
Blood Bank of Hawai‘i
Coral Reef Alliance (CORAL)
Friends of Hōkūle‘a and Hawai‘iloa
Hawaiian Humane Society
HUGS (Help, Understanding & Group Support)
Make-A-Wish Hawai‘i
Maui Forest Bird Recovery Project
National Kidney Foundation of Hawai‘i
Shriners Hospital for Children of Honolulu
Special Olympics Hawai‘i
Surfrider Foundation O‘ahu

Group shot of donation recipients and Hawaiian and Alaska Airlines' community leaders

From left to right: Debbie Nakanelua-Richards, Hawaiian Airlines & Alaska Airlines; Denise Kekuna, Friends of Hōkūle‘a and Hawai‘iloa; Arden Salassa, Make-A-Wish Hawai‘i; Tyler Kurashige, Big Brothers Big Sisters Hawai‘i; Dr. Kim-Anh Nguyen, Blood Bank of Hawai‘i; Daniel Chun, Hawaiian Airlines & Alaska Airlines.

These organizations use donated points to support a wide range of critical needs, including transporting patients and caregivers for medical treatments; enabling youth mentorship programs; supporting conservation teams in remote areas; rescuing and relocating animals; coordinating disaster response; and connecting cultural practitioners across the Hawaiian Islands.

As a local nonprofit with a statewide mission, these points are truly transformative. Air transportation is one of our biggest operational costs, and Hawaiian Airlines consistently steps forward to help us reach the communities that rely on us. This gift allows us to focus more time and lifesaving resources on the people we serve.”

Dr. Kim-Anh Nguyen

President & CEO, Blood Bank of Hawai‘i

Hawaiian Airlines established a charitable program — previously known as HawaiianMiles Charities — nearly 20 years ago to provide members an easy, meaningful way to contribute to organizations strengthening Hawaiʻi. The program’s impact has grown annually, with millions of miles (now points) donated by members and matched by the airline to help nonprofits travel where they are needed most.

With Atmos Rewards, the new loyalty program of Hawaiian Airlines and Alaska Airlines, the tradition continues under a new name: Atmos Giving by Hawaiian. Members can donate points year-round to any of the 14 partners, helping ensure vital services continue across the state and throughout the Pacific region.

During this holiday season, Hawaiian Airlines encourages Atmos Rewards members and guests to consider supporting these partners by donating points, volunteering, or learning more about each organization’s mission.

Donate points to charities with Atmos Giving by Hawaiian

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Our continued commitment to resilience and reliability

December 3, 2025
On The Record
Alaska Airlines
3 min read

When running an airline, the only constant is change. Each day more than 1,400 flights take off across Alaska Air Group. Behind every one of them is a complex network of systems, processes, aircraft and the work of our 30,000 dedicated employees. When everything goes as planned, our guests never notice what it takes to get you to your destination.

When something unexpected happens – like a government shutdown or an IT outage – our job is to respond, care for our guests and return to normal operations as soon as possible.

In the last couple months, we’ve seen our fair share of curveballs, and we just provided updated guidance to investors that outlines the corresponding financial impact. Here’s an overview of the impacts from the last quarter and how we’re preparing for the future:

Government shutdown

In October, the federal government shutdown led the FAA to mandate flight reductions, which resulted in roughly 600 cancellations across Alaska, Hawaiian and our regional operation, impacting approximately 40,000 guests. The disruption and lost revenue are expected to equate to a $30 million loss for the quarter.

The strategic plans we implemented to reduce the impact and the resilience of our operating teams allowed our operation to recover quickly once the shutdown ended.

IT outages

Following our late October IT outage that affected flight operations, we engaged a third-party consultant to conduct a comprehensive audit of our IT infrastructure and processes. We have begun to implement recommendations and will continue to invest in resiliency in our data centers. The IT outage and a third-party cloud services outage around the same time led to roughly 400 flight cancellations and are expected to cost Alaska a combined $50 million this quarter due to lost revenue and operational recovery costs.

Returning to resilience and reliability

Despite a year with more turbulence than we planned for, we have made meaningful progress on the integration between Alaska and Hawaiian. In the midst of these challenges, our employees just ran the best operation over Thanksgiving in the industry, with the most on-time performance of any carrier, and we’re well positioned to head into next year focused on executing our Alaska Accelerate strategic plan: launching new service to Europe, unlocking the full power of Atmos Rewards, and bringing our premium experience to even more guests.

Alaska Airlines and Hawaiian Airlines soar to the top of Thanksgiving travel

December 2, 2025
Company
Alaska Airlines
17 min read

Summary



In our first combined Thanksgiving travel season since achieving a single operating certificate, Alaska Airlines and Hawaiian Airlines have topped the list for guest reliability



We’re continuing the holiday celebrations across our combined network with newly announced Cyber Week sales

With a record number of passengers taking to the sky this Thanksgiving holiday, Alaska Airlines, Hawaiian Airlines and our regional air carrier, Horizon Air, provided the most dependable air service to guests on nearly 7,100 flights between Wednesday, Nov. 26 and Sunday, Nov. 30. This achievement reflects the dedication of our 35,000 employees in delivering outstanding care to our guests.

Collectively, our airlines led U.S. carriers in key performance metrics:

We appreciate our guests’ trust and confidence in our ability to provide reliable transportation during the busy Thanksgiving holiday time. Our employees consistently deliver a premium, caring experience for our guests, and this Thanksgiving was no exception. I am grateful to those who dedicated their holiday to supporting our guests and maintaining an excellent travel experience.”

Jason Berry

Chief operating officer, Alaska Airlines

Alaska and Hawaiian lobby at PDX airport

Get in on the Travel Tuesday fun

On the heels of Black Friday and Cyber Monday, Alaska and Hawaiian are celebrating Travel Tuesday by offering exclusive, one-day-only BOGO offers. Whether you are drawn to the vibrant buzz of Tokyo or Seoul, or have your sights set on an adventure down under in Sydney, the airlines have you covered. Visit alaskaair.com or hawaiianairlines.com for terms and conditions.

More deals will be shared throughout the week. Travelers are encouraged to visit alaskaair.com and hawaiianairlines.com daily as new deals are added.

Visit alaskaair.com

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Skip the mileage run and earn status points by supporting sustainable aviation fuel

December 1, 2025
Loyalty Sustainability
Alaska Airlines
12 min read

View of palm trees, sky and aircraft flying

As Alaska Airlines and Hawaiian Airlines’ guests prepare to explore our combined network on their end-of-year travels, Atmos Rewards loyalty members can earn additional status points — and maintain or upgrade their status or reach their next milestone — by joining our journey to help scale sustainable aviation fuel (SAF).

man shopping on cell phone outside of building

From the comfort of their home — or onboard our Wi-Fi equipped cabins — members can contribute at alaskaair.chooose.today/eoy2025 through Dec. 31 as an alternative to the year-end “mileage run.”

Join our EverGreen Journey and earn status points

In 2023, in partnership with Chooose, Alaska Airlines became the first U.S. passenger airline to offer guests the ability to earn status points by helping offset carbon emissions through SAF contributions when booking a flight. SAF, which can lower life-cycle carbon emissions by up to 80% compared to traditional jet fuel, is a key lever in our five-part path to net-zero carbon emissions by 2040.

Over the past two years, more than 80,000 guests have joined us in our efforts to help scale sustainable aviation fuel, providing an important tailwind in our EverGreen journey.

Visit alaskaair.com

Visit hawaiianairlines.com

Summary

Related news & stories

Summary

New Anchorage Routes

New Portland routes

New routes from Anchorage and Portland

Related news & stories

More moments from our Fantasy Flight to the North Pole

Related news & stories

Summary

Related news & stories

For everyone, from the globetrotter to the bucket list traveler

For the traveler who loathes airport crowds

For the traveler who goes with the flow

For the traveler who is so close to reaching status

For the traveler with a giving heart

Year-round gifting for travelers who are our biggest fans

Related news & stories

Summary

Growing our global team

Connecting our guests to the world

Related news & stories

Summary

New nonstop service to the United Kingdom

Business Class amenities

Premium Class and Main Cabin amenities

Related news & stories

Summary

Related news & stories

Government shutdown

IT outages

Returning to resilience and reliability

Summary

Collectively, our airlines led U.S. carriers in key performance metrics:

Get in on the Travel Tuesday fun

Related news & stories

From the comfort of their home — or onboard our Wi-Fi equipped cabins — members can contribute at alaskaair.chooose.today/eoy2025 through Dec. 31 as an alternative to the year-end “mileage run.”

Related news & stories

Success!

Follow Alaska

Follow HAWAIIAN

Follow Alaska

Follow HAWAIIAN

Success!