More seats and routes as Alaska and Hawaiian scale up for largest spring break operation ever

March 16, 2026
Company Destinations
Alaska Airlines
24 min read

Summary

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Alaska Airlines and Hawaiian Airlines are operating more than 12 million seats across March and April, marking the largest spring break schedule in their history.

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The combined carrier’s guests can choose from more than 25 new or recently launched routes this spring season, from sun-soaked coastal destinations to lively metropolises.

Spring break is shaping up to be the busiest ever for Alaska Airlines and Hawaiian Airlines as the combined carrier’s global and domestic network continues to expand with more seats, destinations and opportunities for adventure and remarkable travel experiences.

Added routes and seats expand spring break options

This March and April, Alaska and Hawaiian’s guests can choose from more than 25 new or recently launched routes, enjoying ample options for getaways of all kinds – from surfing in sun-soaked coastal destinations to cultural experiences in lively metropolises. New and expanded markets this spring season include:

Alaska Airlines and Hawaiian Airlines are operating more than 12 million seats across March and April, marking the largest spring break schedule in their history.

The combined carrier is also expanding its San Diego service for spring break with more than 30% more flights and 10 new nonstop routes. It will also operate 31 additional flights between Hawaiʻi and the continental U.S. from March 14 to 22, a 6% increase over last year.

Capacity increases are especially notable in several West Coast markets. Travelers from Boise, Idaho, will have access to double the number of seats to Southern California this spring, including tripled service to Palm Springs. In Santa Rosa, Calif., guests can now fly nonstop to two new intrastate destinations — Ontario and Palm Springs — along with added frequencies to Portland, Ore., San Diego and Burbank, Calif.

Other in-demand spring break destinations have never been easier to access, thanks to improved and expanded connectivity, including:

Late-season ski getaways to Denver, Colo., Salt Lake City, Utah, or Sun Valley, Idaho.
Sunny desert escapes to Phoenix, Ariz. and Palm Springs, Calif.
Beloved beach destinations like Līhuʻe, Kauaʻi and Kona, Hawaiʻi Island

Guest-favorite destinations and notable operations

As spring break ramps up, Alaska and Hawaiian are seeing strong demand across Hawaiʻi, the U.S. continent and key international markets.

Top domestic spring break destinations include Honolulu, Oʻahu; Līhuʻe, Kauaʻi; Kahului, Maui; Kona, Hawaiʻi Island; and Miami, Fla.
Top international spring break destinations include San José and Liberia, Costa Rica, along with Belize City, Belize.
More than 200,000 guests are expected to connect onward to flights operated by the airlines’ global partners during the spring break period.

Several markets are also setting new highs this spring:

Phoenix, Ariz.: Driven by warm weather and Spring Training baseball, Alaska and Hawaiian’s combined operation is flying the most seats to and from PHX in its history this March.
Las Vegas, Nevada: The strongest-served destination this spring outside Hawaiʻi, with the airlines operating their largest-ever spring schedule to LAS by total seats.
Denver, Colo.: A gateway for both skiing and spring hiking, DEN is also seeing the largest spring schedule Alaska and Hawaiian have ever flown.

Spring break pre-trip and day-of travel tips

Download the Alaska Airlines and Hawaiian Airlines mobile apps to check in for your flight, pre-pay for checked baggage, get real-time flight updates and more.

Leverage Atmos™ Rewards benefits while booking your trip and at the airport to make the most of your experience with Alaska Airlines and Hawaiian Airlines. Are you a Huakaʻi by Hawaiian or Club 49 member? Don’t forget about your quarterly discounts (which can be applied to up to six companions) and exclusive baggage perks. Atmos™ Rewards Visa^® cardholders also enjoy a free checked bag and preferred boarding for you and up to six guests on the same reservation when you pay with your card.

Prepare your baggage. Ensure luggage and carry-ons meet Alaska and Hawaiian’s requirements. Pre-paying for checked baggage via web or mobile app is always recommended.

Arrive at the airport early and stay flexible. Guests should arrive at least two hours before their flight (at least three hours for international flights). Have a sudden change of plans? Guests enjoy flexible travel options, including no change fees and easy rebooking options.

(Editor’s note: Travelers may experience longer-than-normal security lines at airports across the United States. Conditions can change quickly due to passenger volumes and staffing levels. Please check your departure airport’s website to see whether TSA wait times are available.)

Traveling with kids or pets? Alaska and Hawaiian offer complimentary gate checks for strollers and car seats, ensuring that they are out of your way on board, but ready and waiting when you arrive. Alaska and Hawaiian also provide resources for unaccompanied minors and guarantee that young children will be seated with their families, without any additional fees. Traveling with a furry friend? Be sure to review the carriers’ pet travel policies in advance of travel for information on breed restrictions, kennel requirements, health certificates and pet relief areas at airports.

Visit alaskaair.com

Visit hawaiianairlines.com

University of Washington and Alaska Airlines extend landmark partnership, renew naming rights for Alaska Airlines Arena

March 13, 2026
Community
Alaska Airlines
21 min read

Photo of Alaska Airlines Arena at Hec Edmonston Pavilion

Summary

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The University of Washington and Alaska Airlines announced a renewed 10-year partnership that will continue Alaska’s naming rights to Alaska Airlines Arena at Hec Edmundson Pavilion and expand a shared commitment to student-athlete success and community engagement.

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In addition to maintaining its status as Official Airline of the university, Alaska will continue to support fan-favorite events and community initiatives, such as Dawg Dash, OMA&D Gala, as well as alumni programs like Fly Away warmups at away games.

The University of Washington and Alaska Airlines announced today a renewed 10-year partnership that will continue Alaska’s naming rights to Alaska Airlines Arena at Hec Edmundson Pavilion and expand a shared commitment to student-athlete success and community engagement.

The partnership reflects the longstanding relationship between the university and Seattle’s hometown airline. Under the new agreement, Alaska Airlines will continue as the naming rights partner of Alaska Airlines Arena for the next decade while maintaining its role as the Official Airline for the University of Washington.

The University of Washington is proud to deepen our partnership with Alaska Airlines in ways that directly support students, serve our shared community, and help ensure our student-athletes have what they need to succeed in their competitions, classes and lives. This collaboration creates meaningful opportunities for students, from scholarships and programs to beloved annual events, while also enriching Seattle and demonstrating the power of university-industry partnerships. We look forward to continuing this work together to support students and our city.”

Robert J. Jones

President, University of Washington

As part of the agreement, up to half of Alaska Airlines’ annual investment will support scholarships and community initiatives benefiting UW student-athletes, including signature events that bring together alumni, fans and supporters.

Alaska Airlines and the University of Washington have built a partnership that, for decades, has strengthened our community and expanded opportunities for students, alumni, and the broader Pacific Northwest. Alaska Airlines Arena is a storied venue that has connected generations through unforgettable moments. We are proud to continue this relationship and look forward to the next chapter of impact and growth together.”

Pat Chun

Athletics director, University of Washington

Harry the Husky visits Alaska Airlines at SeaTac International Airport.

Seattle is our home, and the University of Washington is one of the great institutions that make this community special. Our role as the university’s official airline enables us to support students and student-athletes while celebrating the energy and community that make college athletics so meaningful.”

Eric Edge

Vice president of brand and marketing, Alaska Airlines

Alaska Airlines Arena hosts a wide range of athletic and campus events each year, including men’s and women’s basketball, volleyball, gymnastics, commencement ceremonies, and community gatherings, making it one of the most active venues on campus. Alaska will continue to maintain a presence within all UW sports, including football at Husky Stadium.

The airline will also continue to support fan-favorite events and community initiatives, such as Dawg Dash and OMA&D Gala, rewarding programs such as Atmos Rewards’ fast track to elite status for University of Washington students, and alumni programs like Fly Away warmups at away games. Alaska will maintain its sponsorships of CoMotion and the UW Foster School of Business, guests can continue to enjoy flying on Alaska’s University of Washington themed aircraft, and members of the UW community can look forward to special events celebrating Seattle’s role as the airline’s global hub.

The renewed agreement reflects the strong alignment between the University of Washington and Alaska Airlines — two institutions rooted in Seattle with global reach and a shared commitment to supporting students, innovation and community.

Visit alaskaair.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About Washington Athletics

Washington athletic teams have claimed 57 team national championships across 12 different sports, beginning with its first titles in 1923 in men’s rowing and women’s rifle, and counting its most recent national championship in men’s soccer (2025). Traditions of Washington Athletics include 322 Olympians and Paralympians, originating The Wave during the third quarter of a 1981 football game, the familiar Huskies nickname in 1922, and its iconic Sailgating activities and encompassing view at what is known as The Greatest Setting in college football.

Hawaiian Airlines simplifies lobby experience by transitioning to self-service bag tag stations

March 11, 2026
Guest Experience
Hawaiian Airlines
33 min read

Summary

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Investment in new self-service bag tag technology is part of a broader, ongoing effort to enhance and streamline the guest experience by reducing lobby lines, providing more self-service options, and optimizing airport operations

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Hawaiian will introduce upgraded bag-tag software on its lobby kiosks in phases at its five Hawai‘i airports over the next several weeks

Hawaiian Airlines guests traveling through Hawai‘i airports and several continental U.S. and international airports will enjoy a more streamlined lobby experience as Hawaiian and Alaska airlines continue to integrate technology and systems to improve the guest experience. Hawaiian will introduce modern self-service bag-tag software on its lobby kiosks in phases at its five Hawai‘i airports starting later this month, while shifting to mobile and web check-in as the primary way for guests to obtain their boarding passes. Hawaiian’s continental U.S. and international lobbies will also undergo these updates through mid-April, with several locations already completed.

Guests will be able to use kiosks to print and attach baggage destination tags (bag tags) before proceeding to the bag drop areas. The upgrade is designed to reduce lobby wait times and congestion, making it easier for all guests to get to their departure gate, as well as reduce waste by discontinuing printed boarding passes.

We consistently hear from our guests that they want to spend less time in the airport lobby and prefer to get on their way as quickly and easily as possible. Our bag tag stations, in addition to further improvements coming this spring, are part of our continued journey to make the airport experience streamlined and as stress-free as possible. This transition is also an important step in our readiness for the integration of our passenger service system in April.”

Shelly Parker

Head of Hawai‘i guest operations, Hawaiian Airlines

Alaska Airlines lobbies that transitioned to the same self-service bag tag systems in 2023 have seen improvements in guest wait times and overall experience. On average, Alaska guests who pre-pay for their luggage spend less than 60 seconds at the bag station before dropping their bags — a model Hawaiian Airlines expects to replicate as travelers adopt the new technology.

With most of our guests already checking in on their mobile devices, we’re excited to introduce a more efficient self‑service bag‑tag process. These added options complement the broader upgrades we’re making across our digital platforms—including our website, mobile app, and new lobby technology for our agents—to help guests move from the lobby to the gate with greater ease. For guests who may be unable to check in prior to arriving at the airport or need additional assistance, our guest service agents will be available to help them at the service counter.”

Shelly Parker

Head of Hawai‘i guest operations, Hawaiian Airlines

Preparing for your trip in three easy steps:

Get travel‑ready before you leave home

Check in online or via the Hawaiian Airlines mobile app up to 24-hours prior to departure, pre-pay for checked baggage and download your boarding pass. Arrive at the airport with your boarding pass in hand, which enables self-service baggage tagging, saving you time at the airport, the need to see an agent, and reducing paper waste.

If you are not checking bags, you can head straight to security.

Tag your bags quickly using the bag tag stations

When you arrive at the airport, use the new bag tag stations to scan your boarding pass and print bag tags with just a few taps.

Drop your bags

Drop your bags at the designated areas and head straight to security.

Hawaiian’s investment in new self-service bag tag technology is part of a broader, ongoing effort to enhance and streamline the guest experience by reducing lobby lines, providing more self-service options, and optimizing airport operations.

Explore check-in options

Learn about recent guest updates

Frequently asked questions on Hawaiian's bag tag station upgrades

What are Hawaiian Airlines bag tag stations?

Bag‑tag stations are digital self‑service kiosks that allow guests to print and attach their own checked‑bag tags. Guests must check in through the Hawaiian Airlines app or website before using a bag‑tag station, as these stations will not print boarding passes.

Why is Hawaiian replacing traditional check-in kiosks with bag tag stations?

We’re upgrading the software on our existing kiosks to give guests a faster, more streamlined bag‑tag experience. The enhanced self‑service stations help reduce lobby congestion, making it easier for guests to move quickly from check‑in to security—often in just a few minutes.

This upgrade also represents an important step in our passenger service system (PSS) integration coming in April, ensuring we’re ready to deliver an even smoother and more connected travel experience across both airlines.

What does this change mean for the check-in process?

Guests should check in digitally—via the Hawaiian Airlines app or the website—before coming to the airport. Once at the lobby, guests simply scan their boarding pass at the kiosk to print and attach their bag tags before heading to the bag drop area. Boarding passes are no longer printed at kiosks, but agents can still print them if needed.

I’m not checking bags, what should I do?

If you you’ve already checked in online, have a boarding pass and don’t have bags to check, you can skip the lobby and proceed straight to security.

Which airports will have bag tag stations? And how many stations will be at each airport?

All Alaska and Hawaiian stations (including international) will have bag tag stations by the end of April. This update is done on existing hardware, so guests will have access to the same number of stations in the same locations within our lobbies

Do I have to use a smartphone to check in now?

No. While the system is designed for mobile-first travel (and the majority of guests already use the app), travelers without smartphones may still check in via our website and print their boarding pass at home. Additionally, guests can receive assistance from an agent, including printing boarding passes or completing check-in steps.

Will customer service agents still be available?

Yes. Hawaiian will continue staffing its lobbies with agents who can assist guests who need help with boarding passes, checking in bags or pets, making changes to their reservation, or completing ID verification.

What happens to guests who arrive at the airport without having checked in?

We recommend arriving early to the airport if you have not checked in so our agents can assist you. While our new system strongly encourages mobile or online check‑in, guests who haven’t done so can still receive help from an agent.

How will this impact international travelers?

All Alaska and Hawaiian stations (including international) will have bag tag stations by the end of April. Guests traveling internationally should scan their passport details via the mobile app during check–in, or manually enter passport information on our website, and print their luggage tags at the bag tag stations.

How is this process improving the airport experience?

The new lobby design reduces wait times for all guests and offers a predictable, faster check-in flow. The entire bag-tag process can take under a minute, compared to several minutes with legacy kiosks.

Visit hawaiianairlines.com

About Alaska Air Group

Amid expanding global operation, Alaska Airlines names three aviation veterans to leadership roles in Europe, Asia and the South Pacific

March 9, 2026
Company
Alaska Airlines
20 min read

Alaska Airlines has named three airline veterans to regional leadership roles in support of our international growth, premium experience and global operations.

Cees Verkerk has been named managing director, United Kingdom and Europe. A native of the Netherlands, Verkerk is currently based in Seattle and will be based in London in the future.
Soojin Yu has been named regional managing director, Asia. Born and raised in Busan, Yu is based in Seoul and will oversee the performance of all routes in Asia.
Andrew Stanbury has been named regional managing director, South Pacific. He is based in Sydney, where he will oversee the performance of all routes across Australia, New Zealand, French Polynesia and the Cook Islands. Stanbury grew up in New Zealand, moved to Australia in 2008 and had a three-year stint in Fiji.

These new leadership roles are another step in Alaska’s strategic vision to connect guests to the world with a remarkable travel experience rooted in safety, care and performance. As Alaska and Hawaiian move forward as one team with two beloved brands, the network now spans more than 140 destinations, including 29 international markets throughout North America, Latin America, Asia and the Pacific, as well as Europe starting in spring.

More about our growing global team

Cees Verkerk has been with Alaska Airlines for 10 years, having served as managing director of station operations support and most recently, managing director of airport services. In his new role as managing director for the UK and Europe, Verkerk has responsibility for Alaska’s UK and European business, including long-term strategy and near-term execution. Verkerk will also serve as the cross-divisional liaison locally to ensure a smooth operational startup and build strong airport, partner and government relationships across the UK and Europe. Prior to joining Alaska, Verkerk was a management consultant at Point B, leading high-impact projects for both Boeing and Alaska Airlines. Verkerk also spent a decade at Medtronic, a global medical device company, where he managed portfolios across the U.S. and Europe.

Soojin Yu has been with Hawaiian Airlines since 2016 as country director for South Korea, overseeing general management of commercial activities in the country. She brings more than 35 years of experience in aviation, aeronautics, automobile and broadcast. Previously, she served as China business office manager – Asia Pacific region for Renault Samsung Motors in South Korea, where she led new vehicle development projects and new business platform initiatives. Yu worked as the marketing and communications manager for Air France KLM, and also served as an interpreter for pilots and mechanics for Samsung Aerospace and Eurocopteur. Yu began her career working in foreign exchange at the Banque Indosuez in Seoul. Yu holds a bachelor’s degree in English language and literature from Yonsei University in Seoul.

Andrew Stanbury has been with Hawaiian Airlines since 2019, initially as regional director for Australia and New Zealand, responsible for leading Hawaiian’s commercial activities in both countries and as managing director, international and North America sales from 2024-2025. Since combining with Alaska Airlines in 2025, he has served as regional director, South Pacific. Prior to joining Hawaiian, he served seven years with Fiji Airways including three years based in Nadi, Fiji as executive general manager for global sales and marketing, and eight years with Air New Zealand in various management roles, including regional sales management in New Zealand and as manager, marketing and communications in Australia.

Verkerk, Yu and Stanbury will serve as regional leads under the direction of Brett Catlin (vice president, loyalty, partnerships, & international) and Alex Judson (managing director, partnerships & international), who are based at Alaska’s headquarters in Seattle.

Connecting our guests to the world

With flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:

Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026
London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026
Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026
Tokyo Narita, Japan: Daily, year-round flights that are now flying
Seoul Incheon, South Korea: Five-times-weekly, year-round flights that are now flying

From Honolulu, we continue to serve Japan, Australia, New Zealand and the South Pacific under the Hawaiian Airlines brand and are investing in a full interior modernization of our Airbus A330 widebody airplanes to match the exceptional service our teams deliver onboard.

Visit hawaiianairlines.com

Visit alaskair.com

About Alaska Air Group

The ultimate power duo: How Atmos™ Rewards and the oneworld® Alliance deliver a smoother, elevated global travel experience

March 5, 2026
Loyalty
Chris Dong
19 min read

As a longtime oneworld^®frequent flyer, I remember being excited when Alaska Airlines joined the global airline alliance in 2021. Alaska has long had a strong lineup of partners, but alliances — first introduced in the late 1990s — take those partnerships one step further, especially for Atmos™ Rewards status holders.

Here’s how that plays out in real life:

For the 2025 calendar year, I’m an Atmos Gold member, a mid-tier status holder in the Atmos Rewards program that requires 40,000 status points. Atmos Gold also automatically qualifies me for oneworld Sapphire tier (no extra enrollment or application required). That means my Atmos Rewards status carries across the entire oneworld network of 15 international airlines. When I fly partners like Japan Airlines, Cathay Pacific or Qantas — all member carriers — I’m recognized as a oneworld Sapphire status holder. At the airport, Atmos Gold can get me access to select business class airport lounges (even if I fly economy) when traveling internationally outside the United States, Canada and Mexico, along with priority check-in, priority boarding and extra baggage allowance.

The oneworld Lounge at Amsterdam Schiphol Airport

Photo credit: oneworld Alliance

Long story short, Alaska Airlines’ global partnerships can elevate travel well beyond the flight itself.

In late April, Hawaiian Airlines will also officially join the oneworld Alliance, creating even more ways to leverage frequent flyer benefits.

What Atmos Rewards status unlocks at the airport

First, my Atmos Rewards status makes the airport experience calmer and more predictable across the entire oneworld network, thanks to priority check-in lines and a dedicated boarding zone. The key for me, however, is partner lounge access on select itineraries. These lounges transform the hours before a flight into something I genuinely look forward to.

Take, for instance, in January, when I flew from Tokyo-Narita to Seattle in Business Class aboard Alaska Airlines’ Boeing 787-9. At Narita International Airport, I entered the Japan Airlines Sakura Lounge at around 4 p.m., well before my 6:30 p.m. departure.

The two-story space offers sweeping tarmac views, plenty of comfortable seating options and thoughtfully prepared local cuisine (think: cooked fish and sushi, plus sake and shochu stations). My favorite dish, though, was a rich and comforting beef curry served over steamed short-grain rice. It was exactly the meal I craved after a long day exploring Tokyo. Plus, it was an ideal way to cap off my time in Japan.

Amsterdam Airport Schiphol oneworld lounge

The oneworld lounges at Seoul-Incheon International Airport and Amsterdam Schiphol Airport

Photo credit: oneworld Alliance

A world tour of oneworld lounges, from Asia to Europe

Over the past few years, while crisscrossing the globe, I’ve visited over two dozen oneworld member airline lounges across Asia, Europe and beyond. Many of these lounges are places I genuinely wouldn’t mind being stuck during a long layover. It was my oneworld status that provided me with access to these pre-departure sanctuaries.

In the Hong Kong International Airport, for example, oneworld Sapphire members can step into The Pier Business Class Lounge from Cathay Pacific. It’s designed to feel more like someone’s living room than an airport holding area, with features like a tranquil tea house, a dedicated relaxation room and calming, residential-like interiors.

Over at London’s Heathrow Airport, the British Airways Galleries Club is a dependable oneworld lounge with separate seating zones designed for eating, relaxing or getting work done. There’s also a self-serve Champagne bar, along with a rotating selection of hot British and international dishes.

The Alaska Lounge at Seattle-Tacoma International Airport’s N Concourse

What sets Alaska’s Seattle Lounges apart

Back in the Pacific Northwest, I visited the Alaska Lounge in Seattle-Tacoma International Airport’s N Concourse, a 15,000-square-foot, light-filled space designed for relaxation and one of Alaska’s three Seattle lounges. Earlier this year, my Business Class trip from Seattle to Tokyo on Alaska Airlines and Hawaiian Airlines provided me with entry (though oneworld Sapphire and Emerald status holders may also access the Lounge).

I was instantly drawn to the floor-to-ceiling windows with panoramic runway views (and the mountains beyond). For av-geeks like me, the scenery alone is reason to arrive plenty early, with wide-body takeoffs putting on a show in the early afternoon. There’s also a proper barista station pulling real espresso, along with a rotating selection of entrees.

Having oneworld lounge access lets alliance benefits shine even before boarding — from a cappuccino at an Alaska Lounge to seamless entry across a global network of airline partners — and it all stems from the power of Atmos Rewards status.

Explore Atmos Rewards

Learn more about oneworld

Hawaiian Airlines welcomes Chef Dell Valdez as new executive chef, introducing elevated First Class dining experience

March 3, 2026
Guest Experience
Hawaiian Airlines
28 min read

Summary

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The appointment of Chef Valdez is one of several guest-focused commitments the airline is making. From upgraded cabin interiors to elevated inflight dining, Hawaiian is investing in experiences that celebrate island hospitality and deliver greater comfort, choice and authenticity to its guests.

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The airline is also launching a new First Class pre-order program in May, giving guests more control, convenience and the ability to select meals in advance.

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With pre-order, guests can choose from an expanded menu – including more options that fit their dietary needs – ensuring they receive their preferred dish onboard.

Hawaiian Airlines today announced the appointment of Chef Dell Valdez, the Hawaiʻi-born culinary leader behind Vein in Kakaʻako, as well as Dell’s Kitchen & Bakery and Mio PASTALOGY, as the carrier’s new Executive Chef. Known for his ingredient-driven approach and deep respect for local food culture, Chef Valdez will bring his modern interpretation of Hawaiʻi’s diverse culinary identity to the airline’s First Class dining program while continuing to oversee the airline’s Featured Chef Series.

Our goal is to elevate the inflight dining experience by prioritizing Hawaiian hospitality. Chef Dell has been part of our culinary ʻohana since 2021, and his heartfelt understanding of Hawaiʻi’s culinary heritage make him an ideal partner as we elevate choice, quality and authenticity for our guests.”

Alisa Onishi

Managing director of Hawaiʻi marketing , Hawaiian Airlines

Chef Valdez’s menus for Hawaiian’s international Business Class guests will debut tomorrow, with domestic First Class flights to follow later this year.

For Business Class guests traveling between Honolulu and Japan or Oceania, menu items include tender braised short rib with a scallion ginger risotto and seasonal vegetables, Asian braised beef paired with saffron rice pilaf, green apple maple cider salad, hearts of palm salad, roasted chicken with shiso buerre blanc or herb roasted pork loin with a soy kabocha squash puree.

The second service leans into the comforts of home: guests can choose between thick-cut sweet bread French toast draped in berries and lilikoi syrup or go the savory route with a tamagoyaki omelet folded around roasted peppers and kale. Additional options include a kalbi-grilled chicken sandwich or a roasted miso eggplant parmesan sandwich.

It’s an honor to bring the flavors I grew up with to guests from around the world. Hawaiian Airlines is such an important symbol of home, and I wanted these menus to reflect that feeling of warmth and belonging. Every dish is inspired by the ingredients and traditions that make Hawaiʻi special, prepared with the same care and intention we put into our food at home.”

Chef Dell Valdez

Executive chef, Hawaiian Airlines

Born and raised in the Islands, Chef Valdez has built a reputation for elevating familiar flavors through thoughtful technique, balance and seasonality. His cooking celebrates the Pacific, Asian and U.S. continental influences that shape Hawaiʻi’s cuisine, while placing strong emphasis on comfort, approachability and a meaningful sense of place. Whether designing menus for restaurants or large-scale programs, he is known for creating food that feels both rooted and refined — an approach that aligns seamlessly with Hawaiian Airlines’ commitment to island-inspired hospitality.

The appointment of Chef Valdez is one of several guest-focused commitments the airline is making. Earlier this year, Hawaiian announced the Kahu‘ewai Hawai‘i Investment Plan, a multi‑year effort to enhance the guest experience across the travel journey. From upgraded cabin interiors to elevated inflight dining, Hawaiian is investing in experiences that celebrate island hospitality and deliver greater comfort, choice and authenticity to its guests.

Chef Valdez will succeed Hawaiian’s first-ever executive chef duo, Wade and Michelle Ueoka of Honolulu’s MW Restaurant, who have led the airline’s culinary program since 2021.

I’d also like to extend my sincerest gratitude to our former Executive Chefs Wade Ueoka and Michelle Karr-Ueoka for their many years of partnership and culinary leadership. Their creativity, talent and dedication helped shape a memorable dining experience for our guests, and we are deeply appreciative of their contributions to our inflight program.”

Alisa Onishi

Managing director of Hawaiʻi marketing, Hawaiian Airlines

View the Chef Dell Valdez press kit

First Class pre-order touching down in May

Hawaiian Airlines is excited to introduce a new First Class pre‑order meal program beginning in May to elevate the inflight dining experience and bring greater choice, convenience and personalization to guests. The new technology marks a significant enhancement to Hawaiian’s First Class service, allowing travelers to review the full menu before their flight and select the dish that best suits their tastes or dietary needs.

By allowing guests to plan ahead, Hawaiian is offering more transparency while also ensuring guests enjoy their first choice onboard. Hawaiian will also gradually increase the number of available meal options throughout the year, giving travelers a broader range of selections.

Introducing pre‑order is an important step in bringing smarter, more intuitive technology to the Hawaiian Airlines experience. This isn’t just about making meal selection available — it’s about giving our guests more control, more customization, and ensuring they receive exactly what they want. Guests of Alaska Airlines have long appreciated the convenience and confidence that comes with pre‑ordering their meals, and we’re excited to bring those same benefits to Hawaiian’s First Class travelers.”

Mark Krolick

Managing director of inflight products and experience, Alaska Airlines and Hawaiian Airlines

First Class pre-ordering will be available through the Hawaiian Airlines mobile app or through hawaiianairlines.com from two weeks to 20 hours prior to a flight.

Go to the Chef Dell Valdez press kit

Visit hawaiianairlines.com

About Alaska Air Group

Mahina ʻŌlelo Hawaiʻi celebrations and mentorship take flight at Hawaiian Airlines

February 27, 2026
Community
Hawaiian Airlines
26 min read

Editor’s note: To inspire our readers’ language-learning journey, this story is offered in both English and ʻŌlelo Hawaiʻi. We encourage reading both paragraph versions to deepen understanding of Hawaiʻi’s native language.

Mai ka liko a ka lāʻele, ʻanoʻai ke aloha iā kākou a pau loa. Ua lilo ka ʻōlelo Hawaiʻi i pulakaumaka ma ka Hui Waʻalele ʻo Hawaiian nei e ʻāwili pū ana i ke aloha nui no ka ʻōlelo makuahine me nā lālā o ka ʻohana, ko ke kaiaulu a nui, e me nā hoa aloha pū kekahi. ʻO kekahi kuleana o kākou ʻo ia ka hoʻopūlama manaʻo ʻana i waena o nā kānaka ʻakahiʻakahi o ke aʻo ʻana a hiki i nā mānaleo nāna ke kahu ʻana i ko kākou ʻōlelo Hawaiʻi ʻana i loko o nā home, nā kahua hana e me ka ola.

Throughout February, Mahina ʻŌlelo Hawaiʻi (Hawaiian Language Month) takes center stage at Hawaiian Airlines, uniting employees as they share their love for ʻŌlelo Hawaiʻi with guests, their families, their communities and each other. At its core, the month is about inspiring and empowering speakers, of all ages and skill levels, who continue to normalize a language that was once nearly extinct by using it in their homes, workplaces and everyday life.

I kēia makahiki no ka manawa ʻelua o ka welo o ia papahana i hoʻokipa ʻia ai ma ke kahua hana o ka Hui Waʻalele ʻo Hawaiian he 11 mau haumāna mai loko mai nō o Ke Kula Kaiapuni ʻo Ānuenue, ʻo ia kekahi kula ma lalo o ka malu o ka mokuʻāina ʻo Hawaiʻi. Ua laulima maila nā limahana i ʻano mākaukau ma ka ʻōlelo Hawaiʻi he ʻumikūmākahi e hoʻokipa ana i nā momi ʻōlelo Hawaiʻi o ko kākou kaiaulu. Aia nō ka nui o nā haumāna ma ka papa ʻumikūmākahi a i ka papa ʻumikūmālua, a ua holo koke ka manawa i ka mākaʻimākaʻi ʻana me nā mahele keʻena like ʻole o Honolulu. Ua kau pū lākou ma nā mīkini aʻo pailaka, ua hōʻike hoʻi nā kuene mokulele i kekahi mau hiʻohiʻona o ka papa aʻo, ua wehewehe ko nā kānaka halihali ʻukana i ke ʻano o ia hana a ua hōʻike akula kekahi ʻākena a me kekahi mea mālama mokulele i ke ʻano o ko lākou hana, pau pū me ka wehewehe ʻia ʻana o nā hana ʻē aʻe i loko o nā keʻena e hoʻopā ʻole aku ana i kekahi mokulele. He mea paha ia e pūlama ai ka manaʻo e lawelawe ua mau ʻōpio nei i ka hana ma Hawaiʻi ko kākou home aloha.

This year marked an extension of that effort. Employees from across workgroups welcomed 11 students and two educators from Oʻahu’s Ka Papahana Kaiapuni, a K-12 language immersion education program under the Hawaiʻi State Department of Education, as mentees for the day. The students, ages 17 and whose education is delivered primarily in ʻŌlelo Hawaiʻi, spent the day doing hands-on activities across operational and training facilities at Hawaiian’s Honolulu hub. Pilots brought them into flight simulators, flight attendants demonstrated training tools and safety scenarios, cargo teams walked them through freighter operations and customer service agents showed how they care for guests — giving students a behind-the-scenes look at various aviation careers right in their home state.

No nā kānaka a pau ma ka Hui Mokulele ʻo Hawaiian he mea nui ka Mahina ʻŌlelo Hawaiʻi i ʻoi aku ma mua o ka hoʻolauleʻa wale ʻana nō akā he hōʻoia kēia i ko kākou kuleana ma ko mākou ʻano he Hui Waʻalele no Hawaiʻi. Noʻu iho, i koʻu launa ʻōlelo Hawaiʻi ʻana, ua hohonu maila ka maopopo ʻana i nā loina, ka moʻolelo, a me nā kuleana Hawaiʻi. Ua haʻaheo ko mākou mau hoa hana i ka hāpai ʻana i ka ʻōlelo Hawaiʻi i luna. ʻAʻole e hala ko mākou kākoʻo i loko o ka makahiki holoʻokoʻa no nā hanauna e hiki mai ana.”

For all of us at Hawaiian Airlines, Mahina ʻŌlelo Hawaiʻi is more than a celebration — it’s a reaffirmation of the responsibility we carry as Hawaiʻi’s airline. On a personal level, engaging with ‘Ōlelo Hawai‘i – whether through language classes or everyday use – has deepened my understanding of how language carries cultural values, history and identity. Our teams take great pride in honoring and uplifting ʻŌlelo Hawaiʻi, and we remain committed year-round to supporting efforts that ensure its legacy and vitality for generations to come.”

Daniel Chun

Ke Kuhina Manakia o ke keʻena launa kaiaulu a me nā kuleana kūʻai ma ka Hui Waʻalele (Managing director of Hawaiʻi public affairs and sales), Hawaiian me ka Hui Mokulele ‘o Alaska (Alaska Airlines and Hawaiian Airlines)

He mea maʻamau i ka Hui Waʻalele ʻo Hawaiian ke kākoʻo i nā papahana ʻōlelo Hawaiʻi kula kaiapuni e holo ana mai ke kākoʻo ʻana i nā kula ma ka hana manawaleʻa me nā māla o ke kula, i ka hoʻolako ʻana i nā puke koʻikoʻi i nā hale waihona puke, a hiki i ka mālama ʻana i lā ʻoihana no nā haumāna o ia mau kula a i alakaʻi ʻia hoʻi e nā limahana I puka mai ia mau kula, a i ʻole nā limahana nāna ke keiki ma loko o ke kula kaiapuni.

Hawaiian Airlines has long supported Hawaiian language immersion programs, from sending volunteers to help restore schools’ native gardens and donating culturally significant educational books to inviting students to join the carrier’s youth career development and pathway programs. A number of its employees are also graduates of immersion programs or are parents with keiki (children) who have been or are currently students.

Ma waho aku hoʻi o ka hoʻokipa ʻana i nā ʻōpio kaiapuni i loko o ka Mahina ʻŌlelo Hawaiʻi hoʻi i kākoʻo ʻia ai ka ʻoihana kū i ka ʻauhau ʻole ʻo Awaiaulu me ka puʻu kālā he $9,000 i mea e hoʻolako ʻia ai ʻaneʻane 150 mau kope o ka puke ʻo Waikaua Spoils of War ma ka ʻōlelo Hawaiʻi a me ka ʻōlelo Pelekania i nā kula kaiapuni he 13 a me nā hale waihona puke a pau o ka mokuʻāina ʻo Hawaiʻi. Ua kākoʻo mua ʻia hoʻi ua Awaiaulu nei me ka makana he $12,000 i ka makahiki 2023 i mea e hoʻolaha ai i nā puke ʻo Ke Kumu Apuni: The Foundation of Hawaiian Nationhood – he papahana unuhi hoʻi i nā moʻolelo a Samuel Mānaiakalani Kamakau i ke aupuni mōʻī o Hawaiʻi nei, a ua makana ʻia hoʻi i nā kula he 34 kekahi. Eia hou aku, i ka makahiki 2025 i kākoʻo ka Hawaiian Airlines Foundation i ka Pūnana Leo o Lahaina, he kula kaiapuni i pōpilikia ma muli o nā ahi laha o Maui i kōkua i ke kūkulu hou ʻana i ia kula no nā kamaliʻi ʻōlelo Hawaiʻi o laila.

In addition to welcoming Ka Papahana Kaiapuni students this month, Hawaiian contributed $9,000 to the nonprofit Awaiaulu to fund the donation of nearly 150 copies of Waikaua Spoils of War in both ʻōlelo Hawaiʻi and English to 13 Hawaiian language schools and public libraries across Hawaiʻi. The donation adds to its support of local immersion programs, including a $12,000 donation it made in 2023 to Awaiaulu to aid in the distribution of copies of Ke Kumu Aupuni: The Foundation of Hawaiian Nationhood — a bilingual translation of Samuel Mānaiakalani Kamakau’s 19th-century historical writings — to 34 campuses statewide. In 2025, the Hawaiian Airlines Foundation gifted $50,000 to West Maui’s Pūnana Leo o Lahaina, an immersion preschool impacted by the Lahaina wildfires, to help the school rebuild while it continues to nurture Maui’s youngest ʻŌlelo Hawaiʻi students.

Eia aʻe kekahi mau ʻano e hoʻohanohano ai nā ʻōhua a me nā ʻohana i ka ʻōlelo Hawaiʻi I loko o ka Mahina ʻŌlelo Hawaiʻi a ma hope aku kekahi. Eia ʻekolu mau mea:

Guests and their families can join the Mahina ʻŌlelo Hawaiʻi celebrations this month and beyond. Here are three simple ways to get involved:

E aʻo mai i nā hua ʻōlelo Hawaiʻi iā ʻoe e lele ana me mākou. E makaʻala i nā unuhi a me nā hua ʻōlelo Hawaiʻi i loko o ko mākou mau mokulele ma ke ʻano o kona nānā ʻana, e laʻa me nā helu noho, nā hōʻailona i loko, a me nā papa inoa ma nā ʻīpuka komo. Ua hiki pū ke hoʻoili i kekahi palapala me nā ʻano ʻōlelo Hawaiʻi, a ua loaʻa pū nā pepa kala no nā keiki me nā māhele o ka mokulele A330, pau pū me nā pono o nā mea halihali ukana o ka hui mokulele.
Learn ʻŌlelo Hawaiʻi words along your journey. Keep an eye out for translations incorporated into the aircraft’s design, including seat numbers, interior signage and the special nameplates near the main doorway. Guests can also download a helpful phrase sheet to practice on their own and keiki can have fun with coloring sheets that introduce translated words for different parts of the Airbus A330, along with common tools and employee roles found on the ramp.

E hōʻiliʻili i nā kāleka pailaka ʻōlelo Hawaiʻi. Hiki i nā ʻōhua ke nīele aku i nā pailaka ma nā mokulele A330, a i ʻole nā hoa hana ʻē aʻe ma ia mau mokulele, i kāleka kūikawā ma ka ʻōlelo Hawaiʻi piha. He kākaʻikahi nō a ʻaʻole e loaʻa ana iā lākou i nā manawa a pau No laila, ua hiki i nā ʻōhua a me nā hoa kaiaulu ke hoʻoili i ke kāleka uila ma ʻaneʻi nei.
Collect the exclusive Mahina ʻŌlelo Hawaiʻi pilot card. Guests on Hawaiian’s A330 flights can ask a pilot or crewmember if they have an exclusive trading card. Supplies are limited, and not every pilot may have the translated edition on hand. Travelers can also scan this QR code to collect the digital card.

HA crew holding up the Hawaiian language trading card

Hahai iā @HawaiianAirlines ma Instagram no nā moʻolelo ʻōlelo Hawaiʻi e leʻaleʻa ai a e kākoʻo ana i ka ʻōlelo Hawaiʻi ma Hawaiʻi nei a i ka Hui Waʻalele ʻo Hawaiian kekahi.
Follow @HawaiianAirlines on Instagram for more stories that uplift ʻŌlelo Hawaiʻi and share why the language matters to Hawaiʻi and Hawaiian Airlines.

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Start spring early and see the world with Atmos™ Rewards Global Getaways

February 17, 2026
Destinations Loyalty
Alaska Airlines
28 min read

Rear view of a man walking on the Charles Bridge in Prague, Czech Republic

Summary

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Atmos™ Rewards Global Getaways offers members up to 60% off award tickets to select destinations, allowing travel between Feb. 27 and May 12.

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The theme for this quarter is “Spring Comes Early,” to encourage members to check out some amazing destinations across the globe, at a time of year where there are fewer crowds.

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Featured destinations include Copenhagen, Helsinki, Hokkaido, Munich, Prague and Vienna, with redemption starting at 17,500 points.

Welcome to this quarter’s Atmos™ Rewards Global Getaways , where members can redeem points for award tickets at up to 60% off main cabin travel to select destinations with Alaska Airlines, Hawaiian Airlines and their global partners. This quarter’s theme – “Spring Comes Early” – invites members to explore some amazing locations around the globe at a time of year when there are fewer crowds.

Atmos Rewards members must book their tickets between Feb. 17 and 27 for travel between Feb. 27 and May 12. Book now at alaskaair.com.

Featured destinations

Nyhavn water front canal and touristic street at night

Copenhagen, Denmark

Now starting at 20,000 points

The Danish capital is known for its rich cultural scene, excellent food and picturesque waterfront. From relaxing in nature and enjoying hygge, to thrill-seeking at local theme parks like Legoland or Tivoli Gardens and exploring historic castles, Copenhagen has something to offer to all ages.

Let’s go!

Helsinki, Finland

Now starting at 17,500 points

Explore the charming seaside capital of the world’s happiest country. Be immersed in sauna culture, stroll through outdoor markets and marvel at Finnish design and architecture.

Let’s go!

Beautiful morning in Akan lake and mountain oakan

Hokkaido, Japan

Now starting at 20,000 points

Japan’s northernmost island is known for its striking natural beauty and relaxed pace of life. Snowshoe in Daisetsuzan National Park, hit the slopes for spring skiing or experience the cherry blossoms in full bloom in this captivating destination.

Let’s go!

Munich, Germany

Now starting at 30,000 points

The capital and largest city of Bavaria blends old world charm with modern energy. Tour world-class museums, raise a glass at the city’s historic beer halls and enjoy inspiring alpine views.

Let’s go!

Prague, Czech Republic

Now starting at 30,000 points

Prague is a storybook city famed for its medieval architecture and timeless charm. With winding cobblestone streets, grand bridges and world-class beer, this enchanting destination is certain to amaze.

Let’s go!

Vienna, Austria

Now starting at 20,000 points

Enjoy the city’s unique blend of beauty and sophistication. Sip coffee in one of its many cafes, listen to classical music in stunning concert halls and admire impressive Baroque architecture.

Let’s go!

Redemption details

Exploring the world with Atmos Reward is just one of the many perks of the No. 1 airline loyalty program, according to U.S. News & World Report for 2025-2026. Members can earn points faster when they fly with Alaska, Hawaiian, oneworld alliance members and their global partners to more than 1,000 destinations worldwide.

Alaska has streamlined the process of booking award redemptions and buying tickets with partners at alaskaair.com. The updated charts make it easier to see how many points are required for flights to various regions, with partner award travel starting at just 4,500 points one-way for short trips.

Don’t miss out on this exclusive benefit. It’s the perfect time to explore world-class destinations.

Visit alaskaair.com

About Alaska Air Group

Every day is Galentine’s Day for these Alaska Airlines besties

February 13, 2026
People
Alaska Airlines
12 min read

Some friendships feel meant to be. For flight attendants Lisa and Michelle, their story started long before they first donned an Alaska Airlines uniform more than 20 years ago.

They met as kids in the late 1980s — Lisa was 5 and Michelle 10 — and grew up as neighbors, family friends and schoolmates. In 2004, by chance, they graduated from subsequent Alaska flight attendant training classes and months later were assigned to the same flight. For years, whenever their schedules overlapped, they worked side by side, catching up in the galley and strengthening a bond that already felt lifelong.

In 2014, over dinner on a New York City layover, one simple question changed everything: “Why don’t we buddy bid?” That moment sparked a 12‑year tradition of bidding for and working on the same trips. Now, if you see Lisa on your Alaska flight, chances are Michelle is nearby.

“Working together feels effortless. We can read each other, anticipate what the other needs and assist each other in difficult situations,” Michelle said. Their chemistry shows in the cabin — fun, intuitive and always in sync. They carpool to the airport, plan their work meals and spend layovers exploring, shopping or catching up with fellow crew friends. They share a love of sports too, with memories of cheering on the Knicks in Manhattan and the Saints during a New Orleans layover.

Outside of work, Lisa and Michelle live 10 minutes apart, talk daily and raise their families with shared values and traditions like annual summer camping trips along the Columbia River. They’ve been there for every milestone, from weddings to their kids’ birthdays, and use their employee travel perks for girls’ trips to Amsterdam, Seoul, Zihuatanejo and Cabo San Lucas in Mexico and Nashville – with London next on the list.

After decades of friendship, thousands of miles flown and countless memories made, their connection continues to grow. For them, Galentine’s Day is a celebration of the best kind of love — the kind shared between two friends.

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Alaska Airlines earns top-employer recognition, rewards employees with nearly three weeks of extra pay

February 12, 2026
Company
Alaska Airlines
15 min read

Hawaiian Airlines and Alaska Airlines tails

Summary

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Employees at Alaska Airlines, Hawaiian Airlines and Horizon Air will receive nearly three weeks of additional pay through the company’s Performance‑Based Pay program.



The bonus payout comes as Alaska Airlines was celebrated as a top employer in 2026 by Glassdoor.

Alaska Airlines, Hawaiian Airlines and Horizon Air entered the new year with record momentum, fueled by more innovation, milestone achievements and growth opportunities than in any other chapter of their nearly 200 years of combined experience. Powering that progress are the more than 32,000 employees dedicated to safety, care and delivering exceptional travel experiences worldwide.

Alaska and Hawaiian employees in front of the two aircraft tails

This week, employees throughout the organization will receive nearly three weeks of additional pay under its Performance-Based Pay (PBP) program — a reward for their commitment to care and performance. PBP unites employees around shared goals tied to safety, financial performance and guest experience, going beyond traditional profit-sharing programs.

I’m incredibly grateful for the teams across our combined company who came together to finish 2025 strong and set us up well for 2026 and beyond. We’re in one of the most exciting and transformational chapters in our history, and it’s our people who make it possible. Their award-winning service and commitment to excellence continue to set Alaska, Hawaiian and Horizon apart in the industry.”

Paul Sale

Managing director of total rewards, Alaska Airlines

Alaska has long been recognized as a leading employer.

The combined company was recently named as one of only two airlines on Glassdoor’s Top 100 Best Places to Work in 2026, an honor based entirely on anonymous employee feedback.

Pilot and flight attendant greeting each other

The global airline is poised for another transformative year under Alaska Accelerate, its plan to propel scale, relevance and loyalty by inspiring its employees and connecting guests to the world through remarkable travel experiences rooted in safety, care and performance.

Learn about Alaska Accelerate

Explore careers at Alaska Airlines

Ben Brookman promoted to vice president of real estate and airport affairs for Alaska Airlines

February 12, 2026
Company
Alaska Airlines
19 min read

Summary



With 17 years in the airline industry, Brookman will lead Alaska’s global real estate strategy and investments across all airports.

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In addition to new international destinations, Alaska is investing more than $3 billion in hub airports to create a world-class guest experience at every step of the journey.

Ben Brookman has been promoted to vice president of real estate and airport affairs at Alaska Airlines. The growing real estate portfolio is another step in Alaska’s strategic vision to connect guests to the world with a remarkable travel experience rooted in safety, care and performance.

Brookman will lead the team responsible for Alaska’s strategy for airport access, infrastructure and corporate real estate, in support of long-term network growth for both the Alaska and Hawaiian brands and ensuring safe, reliable and efficient operations.

In addition to new international destinations, Alaska is investing more than $3 billion in hub airports to create a world-class guest experience at every step of the journey. As Alaska and Hawaiian move forward as one team with two beloved brands, the network now spans more than 140 destinations, including 29 international markets throughout North America, Latin America, Asia and the Pacific, as well as Europe starting in spring.

Brookman reports to Shane Jones, senior vice president of fleet, revenue products and real estate, who leads an increasingly complex and strategically important portfolio on the commercial team.

This is a transformational moment for our airline as we add new international destinations to our route map that our guests want and elevate the experience at every step of their journey. Ben’s deep aviation background and extensive negotiations and infrastructure experience make him the ideal leader for our real estate team as we expand into our global network.”

Shane Jones

Senior vice president of fleet, revenue products and real estate, Alaska Airlines

Growing our global team

Brookman has served as Managing Director of Airport Affairs since November 2021. In this role he has led the team responsible for Alaska’s airport planning efforts, including master planning and contract negotiations across the airline’s global network. In that time, he played a key role in developing Alaska’s long-term airport infrastructure strategy, the integration of Alaska & Hawaiian’s airport locations, and coordinating airport development efforts, lease negotiations, and operating agreements.

Brookman’s previous Alaska experience includes serving as Director of Network and Capacity Planning, helping grow Alaska’s hometown Seattle hub and developing its Portland and San Diego networks. Prior to returning to Alaska in 2021, he served in Commercial and Real Estate roles at Sun Country Airlines, US Airways, and Amazon Air.

Connecting our guests to the world

Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026

London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026

Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026

Tokyo Narita, Japan: Daily, year-round flights that are now flying

Seoul Incheon, South Korea: five-times weekly, year-round flights that are now flying.

From Honolulu, we continue to serve Japan, Australia, New Zealand and the South Pacific under the Hawaiian Airlines brand and are investing in a full interior modernization of our A330 widebody airplanes to match the exceptional service our teams deliver onboard.

Visit hawaiianairlines.com

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About Alaska Air Group

Alaska Airlines and Hawaiian Airlines introduce spring menus featuring regional favorites and chef-led dining

February 11, 2026
Guest Experience
Alaska Airlines
24 min read

Summary

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Designed for the season, Alaska Airlines’ new spring menu celebrates Pacific Northwest partnerships with comforting favorites like Beecher’s Mac & Cheese, balanced by fresh, seasonal and plant-forward offerings



Hawaiian Airlines is refreshing its domestic First Class dining with new menus by Chef Robynne Maii and Chef Wade Ueoka bringing thoughtfully crafted, island-inspired comfort on flights between Hawaiʻi and the U.S. Continent

Alaska Airlines and Hawaiian Airlines are welcoming spring with the launch of new seasonal menus, bringing fresh flavors, thoughtful sourcing and chef-inspired dishes to guests. The seasonal menu refresh reflects each airline’s distinct culinary identity while celebrating the vibrant ingredients and regional influences of the West Coast and the Hawaiian Islands.

As Seattle’s hometown airline, Alaska is proud to partner with regional favorites that reflect where we come from and what our guests love; Beecher’s Mac & Cheese is a natural fit for our menu: iconic, high-quality and unmistakably local.”

Todd Traynor-Corey

Vice president of guest experience & products , Alaska Airlines

Alaska Airlines introduces iconic Pacific Northwest favorites and fresh, globally inspired dishes

Guests flying on Alaska Airlines within North America and Hawaiʻi can enjoy the new onboard menu now available for pre-order across all cabins, featuring comforting favorites and fresh spring options.

The First Class menu refresh includes seasonal selections designed to bring bright flavor to the skies. New offerings include Banana Crêpes, Lemon Pesto Spaghetti with Grilled Chicken, and a Lemongrass Pork Sandwich — each highlighting fresh ingredients and the season’s vibrant palate. Staying onboard by popular demand are the breakfast Parmesan Eggs & Bacon and Tillamook Cheeseburger, both longtime guest favorites.

Headlining Alaska’s new Main Cabin offerings on medium- to long-haul within North America is Beecher’s Mac & Cheese, from the iconic Seattle cheesemaker in Pike Place Market. Alaska’s culinary team spent nearly two years perfecting the onboard version of Beecher’s beloved dish, which was previously named as one of Oprah’s Favorite Things.

Featuring Beecher’s signature, award-winning Flagship cheese, penne pasta and a crisp breadcrumb topping, this dish delivers the same crave-worthy flavor passengers know and love, reimagined for flight.

As the first U.S. domestic carrier to launch a comprehensive domestic food pre-order program, Alaska offers more fresh food choices on domestic routes than any other U.S. airline, delivering a premium dining experience for guests in every cabin. Experience our industry-leading pre-order program by downloading the Alaska Airlines app today. Pre-orders are available up to 14 days in advance and until roughly 20 hours before takeoff, including at least one hot meal option on flights over 1,100* miles, and feature favorites like the Signature Fruit & Cheese Platter.

In addition to the Beecher’s debut, Alaska’s popular Evergreens menu expands this season with the new Med In The Clouds, a Mediterranean‑inspired, plant‑forward option. Following the strong guest response to a recent vegan and gluten‑free bowl, we’re continuing that trend with this fresh, flavorful addition. Packed with bold flavors and wholesome ingredients — including a quinoa and lettuce base, fresh vegetables, olives and a lemon‑tahini dressing — it’s perfect for guests seeking a lighter, satisfying meal. Meeting the diverse dietary needs of guests remains a top priority.

Guests seated in Main Cabin will also enjoy a new Antipasto Platter — a thoughtfully curated assortment of premium ingredients, including cured meats, candied walnuts and marinated mozzarella balls — perfect for elevated snacking or light dining.

This spring menu cycle is now available for pre-order and will debut onboard on Feb. 25.

220406_NLC_firstclass_premiumclass_MAX_083

Hawaiian Airlines elevates inflight dining with Chef Robynne Maii and Chef Wade Ueoka’s new menu

Hawaiian Airlines is proud to introduce its refreshed domestic First Class menu crafted by acclaimed Honolulu‑born chef Robynne Maii, whose thoughtful, locally rooted culinary style has shaped kitchens from O‘ahu to New York City. Chef Maii, a long-time partner of Hawaiian, brings a refined yet comforting approach to in‑flight dining.

First Class guests from Hawaiʻi to the U.S. Continent can enjoy island‑inspired dishes now available onboard, including a smoked mozzarella frittata with Portuguese sausage served with fresh fruit, a basil Caesar salad paired with roasted chicken and ginger scallion fried rice, a beef & kimchi hand pie, ratatouille parmesan baked ziti and Lasagna alla Norma.

Building on her successful partnership with Hawaiian Airlines and continuing as one of the airline’s Featured Chefs, Chef Maii’s new menu brings the flavors of home to the skies from the moment guests step onboard.

Inbound First Class meals to Hawaiʻi will continue to be created by Chef Wade Ueoka of Honolulu’s MW restaurant with new options including braised miso beef, grilled kalbi with kimchi fried rice, mushroom risotto cakes, pasta in a white wine cream sauce and vegetable cobb salad.

This spring, we’re excited to share our chef-inspired menu, crafted with the freshest local ingredients; thank you to our talented chef partners for bringing the spirit of aloha to guests this season. At Alaska and Hawaiian, we’re redefining inflight dining with a culinary experience that excites our guests and elevates the journey before they even touch down.”

Todd Traynor-Corey

Vice president of guest experience & products, Alaska Airlines

Hawaiian Airlines A330 Reef Runway header

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About Alaska Air Group

Summary

Added routes and seats expand spring break options

Alaska Airlines and Hawaiian Airlines are operating more than 12 million seats across March and April, marking the largest spring break schedule in their history.

Guest-favorite destinations and notable operations

Spring break pre-trip and day-of travel tips

Related news & stories

Summary

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Summary

Preparing for your trip in three easy steps:

Get travel‑ready before you leave home

Tag your bags quickly using the bag tag stations

Drop your bags

Hawaiian’s investment in new self-service bag tag technology is part of a broader, ongoing effort to enhance and streamline the guest experience by reducing lobby lines, providing more self-service options, and optimizing airport operations.

Frequently asked questions on Hawaiian's bag tag station upgrades

What are Hawaiian Airlines bag tag stations?

Why is Hawaiian replacing traditional check-in kiosks with bag tag stations?

What does this change mean for the check-in process?

I’m not checking bags, what should I do?

Which airports will have bag tag stations? And how many stations will be at each airport?

Do I have to use a smartphone to check in now?

Will customer service agents still be available?

What happens to guests who arrive at the airport without having checked in?

How will this impact international travelers?

How is this process improving the airport experience?

Related news & stories

More about our growing global team

Connecting our guests to the world

Related news & stories

Here’s how that plays out in real life:

Long story short, Alaska Airlines’ global partnerships can elevate travel well beyond the flight itself.

What Atmos Rewards status unlocks at the airport

A world tour of oneworld lounges, from Asia to Europe

What sets Alaska’s Seattle Lounges apart

Having oneworld lounge access lets alliance benefits shine even before boarding — from a cappuccino at an Alaska Lounge to seamless entry across a global network of airline partners — and it all stems from the power of Atmos Rewards status.

Related news & stories

Summary

First Class pre-order touching down in May

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Editor’s note: To inspire our readers’ language-learning journey, this story is offered in both English and ʻŌlelo Hawaiʻi. We encourage reading both paragraph versions to deepen understanding of Hawaiʻi’s native language.

Eia aʻe kekahi mau ʻano e hoʻohanohano ai nā ʻōhua a me nā ʻohana i ka ʻōlelo Hawaiʻi I loko o ka Mahina ʻŌlelo Hawaiʻi a ma hope aku kekahi. Eia ʻekolu mau mea:

Guests and their families can join the Mahina ʻŌlelo Hawaiʻi celebrations this month and beyond. Here are three simple ways to get involved:

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Featured destinations

Copenhagen, Denmark

Now starting at 20,000 points

Helsinki, Finland

Now starting at 17,500 points

Hokkaido, Japan

Now starting at 20,000 points

Munich, Germany

Now starting at 30,000 points

Prague, Czech Republic

Now starting at 30,000 points

Vienna, Austria

Now starting at 20,000 points

Redemption details

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Alaska has long been recognized as a leading employer.

The global airline is poised for another transformative year under Alaska Accelerate, its plan to propel scale, relevance and loyalty by inspiring its employees and connecting guests to the world through remarkable travel experiences rooted in safety, care and performance.

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Summary

Growing our global team

Connecting our guests to the world

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Alaska Airlines introduces iconic Pacific Northwest favorites and fresh, globally inspired dishes

Hawaiian Airlines elevates inflight dining with Chef Robynne Maii and Chef Wade Ueoka’s new menu

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