Ben Brookman promoted to vice president of real estate and airport affairs for Alaska Airlines

February 12, 2026
Company
Alaska Airlines
19 min read

Summary

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With 17 years in the airline industry, Brookman will lead Alaska’s global real estate strategy and investments across all airports.

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In addition to new international destinations, Alaska is investing more than $3 billion in hub airports to create a world-class guest experience at every step of the journey.

Ben Brookman has been promoted to vice president of real estate and airport affairs at Alaska Airlines. The growing real estate portfolio is another step in Alaska’s strategic vision to connect guests to the world with a remarkable travel experience rooted in safety, care and performance.

Brookman will lead the team responsible for Alaska’s strategy for airport access, infrastructure and corporate real estate, in support of long-term network growth for both the Alaska and Hawaiian brands and ensuring safe, reliable and efficient operations.

In addition to new international destinations, Alaska is investing more than $3 billion in hub airports to create a world-class guest experience at every step of the journey. As Alaska and Hawaiian move forward as one team with two beloved brands, the network now spans more than 140 destinations, including 29 international markets throughout North America, Latin America, Asia and the Pacific, as well as Europe starting in spring.

Brookman reports to Shane Jones, senior vice president of fleet, revenue products and real estate, who leads an increasingly complex and strategically important portfolio on the commercial team.

This is a transformational moment for our airline as we add new international destinations to our route map that our guests want and elevate the experience at every step of their journey. Ben’s deep aviation background and extensive negotiations and infrastructure experience make him the ideal leader for our real estate team as we expand into our global network.”

Shane Jones

Senior vice president of fleet, revenue products and real estate, Alaska Airlines

Growing our global team

Brookman has served as Managing Director of Airport Affairs since November 2021. In this role he has led the team responsible for Alaska’s airport planning efforts, including master planning and contract negotiations across the airline’s global network. In that time, he played a key role in developing Alaska’s long-term airport infrastructure strategy, the integration of Alaska & Hawaiian’s airport locations, and coordinating airport development efforts, lease negotiations, and operating agreements.

Brookman’s previous Alaska experience includes serving as Director of Network and Capacity Planning, helping grow Alaska’s hometown Seattle hub and developing its Portland and San Diego networks. Prior to returning to Alaska in 2021, he served in Commercial and Real Estate roles at Sun Country Airlines, US Airways, and Amazon Air.

Connecting our guests to the world

With flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:

Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026

London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026

Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026

Tokyo Narita, Japan: Daily, year-round flights that are now flying

Seoul Incheon, South Korea: five-times weekly, year-round flights that are now flying.

From Honolulu, we continue to serve Japan, Australia, New Zealand and the South Pacific under the Hawaiian Airlines brand and are investing in a full interior modernization of our A330 widebody airplanes to match the exceptional service our teams deliver onboard.

Visit hawaiianairlines.com

Visit alaskair.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines and Hawaiian Airlines introduce spring menus featuring regional favorites and chef-led dining

February 11, 2026
Guest Experience
Alaska Airlines
24 min read

Summary

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Designed for the season, Alaska Airlines’ new spring menu celebrates Pacific Northwest partnerships with comforting favorites like Beecher’s Mac & Cheese, balanced by fresh, seasonal and plant-forward offerings

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Hawaiian Airlines is refreshing its domestic First Class dining with new menus by Chef Robynne Maii and Chef Wade Ueoka bringing thoughtfully crafted, island-inspired comfort on flights between Hawaiʻi and the U.S. Continent

Alaska Airlines and Hawaiian Airlines are welcoming spring with the launch of new seasonal menus, bringing fresh flavors, thoughtful sourcing and chef-inspired dishes to guests. The seasonal menu refresh reflects each airline’s distinct culinary identity while celebrating the vibrant ingredients and regional influences of the West Coast and the Hawaiian Islands.

As Seattle’s hometown airline, Alaska is proud to partner with regional favorites that reflect where we come from and what our guests love; Beecher’s Mac & Cheese is a natural fit for our menu: iconic, high-quality and unmistakably local.”

Todd Traynor-Corey

Vice president of guest experience & products , Alaska Airlines

Alaska Airlines introduces iconic Pacific Northwest favorites and fresh, globally inspired dishes

Guests flying on Alaska Airlines within North America and Hawaiʻi can enjoy the new onboard menu now available for pre-order across all cabins, featuring comforting favorites and fresh spring options.

The First Class menu refresh includes seasonal selections designed to bring bright flavor to the skies. New offerings include Banana Crêpes, Lemon Pesto Spaghetti with Grilled Chicken, and a Lemongrass Pork Sandwich — each highlighting fresh ingredients and the season’s vibrant palate. Staying onboard by popular demand are the breakfast Parmesan Eggs & Bacon and Tillamook Cheeseburger, both longtime guest favorites.

Headlining Alaska’s new Main Cabin offerings on medium- to long-haul within North America is Beecher’s Mac & Cheese, from the iconic Seattle cheesemaker in Pike Place Market. Alaska’s culinary team spent nearly two years perfecting the onboard version of Beecher’s beloved dish, which was previously named as one of Oprah’s Favorite Things.

Featuring Beecher’s signature, award-winning Flagship cheese, penne pasta and a crisp breadcrumb topping, this dish delivers the same crave-worthy flavor passengers know and love, reimagined for flight.

As the first U.S. domestic carrier to launch a comprehensive domestic food pre-order program, Alaska offers more fresh food choices on domestic routes than any other U.S. airline, delivering a premium dining experience for guests in every cabin. Experience our industry-leading pre-order program by downloading the Alaska Airlines app today. Pre-orders are available up to 14 days in advance and until roughly 20 hours before takeoff, including at least one hot meal option on flights over 1,100* miles, and feature favorites like the Signature Fruit & Cheese Platter.

In addition to the Beecher’s debut, Alaska’s popular Evergreens menu expands this season with the new Med In The Clouds, a Mediterranean‑inspired, plant‑forward option. Following the strong guest response to a recent vegan and gluten‑free bowl, we’re continuing that trend with this fresh, flavorful addition. Packed with bold flavors and wholesome ingredients — including a quinoa and lettuce base, fresh vegetables, olives and a lemon‑tahini dressing — it’s perfect for guests seeking a lighter, satisfying meal. Meeting the diverse dietary needs of guests remains a top priority.

Guests seated in Main Cabin will also enjoy a new Antipasto Platter — a thoughtfully curated assortment of premium ingredients, including cured meats, candied walnuts and marinated mozzarella balls — perfect for elevated snacking or light dining.

This spring menu cycle is now available for pre-order and will debut onboard on Feb. 25.

220406_NLC_firstclass_premiumclass_MAX_083

Hawaiian Airlines elevates inflight dining with Chef Robynne Maii and Chef Wade Ueoka’s new menu

Hawaiian Airlines is proud to introduce its refreshed domestic First Class menu crafted by acclaimed Honolulu‑born chef Robynne Maii, whose thoughtful, locally rooted culinary style has shaped kitchens from O‘ahu to New York City. Chef Maii, a long-time partner of Hawaiian, brings a refined yet comforting approach to in‑flight dining.

First Class guests from Hawaiʻi to the U.S. Continent can enjoy island‑inspired dishes now available onboard, including a smoked mozzarella frittata with Portuguese sausage served with fresh fruit, a basil Caesar salad paired with roasted chicken and ginger scallion fried rice, a beef & kimchi hand pie, ratatouille parmesan baked ziti and Lasagna alla Norma.

Building on her successful partnership with Hawaiian Airlines and continuing as one of the airline’s Featured Chefs, Chef Maii’s new menu brings the flavors of home to the skies from the moment guests step onboard.

Inbound First Class meals to Hawaiʻi will continue to be created by Chef Wade Ueoka of Honolulu’s MW restaurant with new options including braised miso beef, grilled kalbi with kimchi fried rice, mushroom risotto cakes, pasta in a white wine cream sauce and vegetable cobb salad.

This spring, we’re excited to share our chef-inspired menu, crafted with the freshest local ingredients; thank you to our talented chef partners for bringing the spirit of aloha to guests this season. At Alaska and Hawaiian, we’re redefining inflight dining with a culinary experience that excites our guests and elevates the journey before they even touch down.”

Todd Traynor-Corey

Vice president of guest experience & products, Alaska Airlines

Hawaiian Airlines A330 Reef Runway header

Visit alaskaair.com

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines and Portland Trail Blazers host third annual HBCU to the Pros Weekend

February 10, 2026
Community
Alaska Airlines
15 min read

Summary

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Presented by Alaska Airlines, Prairie View A&M and Southern University and A&M College Marching Bands to Engage with the Portland Community and Perform at Halftime on February 20 vs. Denver Nuggets

The Portland Trail Blazers and Alaska Airlines are teaming up for the third annual HBCU (Historically Black Colleges and Universities) to the Pros weekend later this month, an expansive weekend of community engagement and performances showcasing the HBCU experience across Portland. For the first time, the weekend will feature marching bands from two Universities. Members of the Southern University (Baton Rouge, Louisiana) Human Jukebox Marching Band, along with members of the Prairie View A&M (Prairie View, Texas) Marching Storm Band, will fly to Portland, courtesy of Portland’s #1 airline Alaska Airlines, for a weekend celebrating the HBCU experience and HBCU / D9 alumni. The highlight of the weekend will be a special halftime performance during the Trail Blazers matchup against the Denver Nuggets on February 20.

The weekend celebration will kick off on Thursday, February 19, with a free community event at Portland Community College Cascade Gym (600 N Killingsworth St., Portland OR, 97217) beginning at 4:30 p.m. The event will be free and open to the public, and feature performances from local dance and music groups, tabling from various groups including D9 alumni and both universities, and the first performances of the weekend from the Marching Storm Band and Human Jukebox Marching Band in Portland. Prior to the game on Friday evening, both organizations will host a private HBCU Legacy Mixer for local high school students featuring a college and career exploration event focused on creating and living your legacy, with current professionals who are HBCU alumni and members of fraternities and sororities of the Divine 9 at Veterans Memorial Coliseum.

Fans will have multiple opportunities to enjoy the unforgettable experience of both bands throughout the game night. Prior to tip, catch the bands participating in the Pregame Parade presented by Polar Beverages throughout the 100 and 300 Level concourses. At halftime, stay in your seats for a showstopping halftime performance with the bands taking over the Moda Center court with a legendary HBCU marching band performance that is sure to make you get up and dance. In addition to the band, the BlazerDancers will be joined by special guests from Southern’s Fabulous Dancing Dolls and PVAMU’s Black Foxes for a performance out on the court during a break in the game action.

In addition to numerous performances, the HBCU experience will be felt throughout Moda Center on February 20. DJ Drae Slapz, an international DJ and artist and member of Alpha Phi Alpha Fraternity, Inc., returns to Moda Center to mix tunes, providing the vibes as fans venture through the concourse. The Moda Center 100 Level concourse will feature posters highlighting HBCU alumni and D9 members who have made a significant cultural impact. Local Portland NPHC Alumni Chapter and HBCU Alumni will be highlighted throughout the night with special video tributes.

On Saturday, February 21, the weekend will close out with performances by both bands as part of Self Enhancement Inc.’s Culture + Commerce Market event. The event, hosted at the Tony Hopson, Sr. Center for Self Enhancement (3920 N Kerby Ave, Portland, OR 97227), is a Black History Month celebration that brings together culture, commerce, and community in a powerful way. The goal of the event is to curate an immersive cultural experience that uplifts Black brilliance while supporting Black-owned businesses. The event will also feature Alaska Airlines flight simulators, tabling from both Universities, and the NBA Foundation. Swing by for an interactive afternoon with the Portland Black community and a final send-off for the Human Jukebox Marching Band and Marching Storm Band.

“We are humbled by the generosity of all involved who have helped make this historic trip possible for Prairie View A&M University and the Marching Storm. We are excited to bring one of the most enjoyable Storms you will ever see for your Entertainment,” said Dr. Timmey Zachery, Director of Bands, Prairie View A&M University.

“We can’t wait to bring the Southern University Human Jukebox, Often Imitated But Never Duplicated, Marching Band to the great city of Portland – bringing the flavor of the Louisiana to the Pacific Northwest,” said Dr. Kedric Taylor, Director of Bands, Southern University and A&M College.

HBCU to the Pros gets better every year and it’s become something transformative for Portland, said Donald McKenzie, Florida A&M University Graduate and Active Member of The Portland (OR) Alumni Chapter of Kappa Alpha Psi Fraternity, Inc. “As a proud HBCU alum and member of Kappa Alpha Psi Fraternity, Inc., I see how deeply our youth need to witness authentic Black excellence up close. From highlighting local and transplant HBCU alumni to the bands coming to Rip City, this celebration carries history and leaves our city inspired.”

“HBCU to the Pros weekend is back for a third consecutive year, and we’re really excited to expand the weekend this year with not one, but two incredible bands, said Michelle Jalali, Senior Director of Strategic Impact Initiatives & DEI, Portland Trail Blazers. “Our partnership with Alaska Airlines on this impactful weekend is one of the most inspiring moments of the year, and we look forward to bringing the culture, traditions, music and showstopping performances of the Marching Storm Band and Human Jukebox Marching Band to the Portland community.

“We have been Portland’s #1 airline for decades, and last year added 13% more flights from PDX to get our guests to their favorite destinations nonstop. This is in addition to our continued partnerships with local businesses and the Portland community,” said Megan Ouellette, Vice President, Public and Government Affairs at Alaska Airlines. “We are thrilled to team up with the Trail Blazers on this inspiring event for the third consecutive year, providing students with the opportunity to experience two HBCUs.”

In alignment with the NBA, the Trail Blazers prioritize highlighting the traditions and impact of HBCUs and the contributions of Black leaders who belong to historically Black fraternities and sororities and alumni of Historically Black Colleges and Universities. HBCUs have served as cultural and intellectual hubs, fostering a sense of identity, pride, and leadership development. They have contributed significantly to Black culture, literature, arts, and sciences and we are excited to showcase those contributions to Rip City throughout the weekend. As the NBA team the farthest from an HBCU, bringing the HBCU experience to Portland invites the local community, specifically Black youth, to get a taste of the rich history, traditions, and culture that HBCU’s embody.

HBCUs play an important role in Alaska’s commitment to the communities it serves. Driven by the belief that education can transform the lives of young people Alaska supports programs like United Negro College Fund (UNCF), the nation’s largest and most effective minority education organization. To date, the airline has partnered with UNCF to launch a special aircraft livery symbolizing a joint commitment to creating opportunities in education, and established UNCF as an Atmos Giving partner, enabling Atmos Rewards members to donate their points to students flying out for college tours or flying home to be with their families on summer and holiday breaks. As part of the aircraft’s mission, Alaska has also supported several college tours and career and leadership development events.

Stay tuned for more details on activations throughout the night and weekend.

Visit alaskaair.com

About Alaska Air Group

ICYMI: Alaska Airlines and Hawaiian Airlines debut new brand campaigns in time for the Big Game

February 9, 2026
Company
Alaska Airlines
19 min read

While fans across America tuned into Sunday’s Big Game, Alaska Airlines and Hawaiian Airlines made their mark with new, standout commercials that celebrate each brand’s distinct identity.

Flight Attendants Walkings Through Mauka Concourse HNL_mid

“We Fly for Hawaiʻi”

Hawaiian Airlines’ 96-year legacy as Hawaiʻi’s carrier is at the heart of its new spot, “We Fly for Hawaiʻi,” now airing across the Hawaiian Islands. The campaign features content made and submitted by the airline’s employees, highlighting their pride in connecting Island communities with each other and the world, and sharing Hawaiʻi’s culture with guests near and far.

Flying for Hawaiian and being part of this campaign is my way of honoring our legacy of mālama — caring for others the way we care for our own, fostering connection and carrying Hawaiʻi with us wherever we fly.”

Thalia A.

Flight attendant, Hawaiian Airlines

The commercial is the first in a yearlong series that will feature stories by Hawaiʻi, for Hawaiʻi — celebrating the ways kamaʻāina (residents) fly Hawaiian for work, to visit friends and family and to get a head start on their vacation.

Do you want to be featured in the next commercial? Instagram users can share their favorite Hawai‘i moments with Hawaiian Airlines for a chance to be featured by using #WeFlyForHawaii.

“Welcome to Alaska Airlines”

Alaska Airlines’ newest spot, which debuted during the Big Game, invites viewers to let their imagination soar and explore the world with the fourth largest global carrier in the U.S.

Our campaign draws on the daydreams of a global traveler and tells a story of what sets Alaska apart: a growing international network, new premium offerings and the genuine care our guests know us for across all cabins.”

Eric Edge

Vice president of brand and marketing, Alaska Airlines

“Welcome to Alaska Airlines” is now playing throughout the West Coast, showcasing Alaska’s growing domestic and international reach and premium offerings – most notably its Business Class lie–flat suites on the Boeing 787 Dreamliner. The ad’s dreamlike vignettes take viewers through a whimsical journey in the clouds, from surreal floating tea spreads in London to oversized mounds of gelato nestled among Roman architecture.

Visit alaskaair.com

Visit hawaiianairlines.com

Snowy temples, fewer crowds and onsen bliss: Why Japan shines in the winter

February 4, 2026
Destinations
Chris Dong
27 min read

Japan is a destination shaped by the seasons. In the winter months, when crowds thin and snow often falls, I love traveling both to Tokyo and the quieter towns at the outskirts of the metropolis.

In early January, I flew from Seattle to Tokyo on Alaska Airlines and Hawaiian Airlines’ daily nonstop flight to reset my mind for the year ahead. My five-day itinerary took me from the crisp, clear air of Tokyo (with uninterrupted views of Mt. Fuji) to the quiet town of Nikko, home to forested mountains, hot springs and snow-dusted shrines.

Here’s why a visit to Japan is a must in winter — and how I made the most of my off-season trip with Alaska and Hawaiian.

Winter is Japan’s most peaceful season

While spring and fall are typically the most popular periods to visit Japan (think: cherry blossoms and vibrant foliage), it’s also rewarding to explore in the winter shoulder months. During the cold season, the ambiance feels noticeably calmer (as long as you’re outside of the big ski towns). Tokyo’s alleyways in neighborhoods like Shinjuku and Ginza remain lively, but they’re no longer as packed with pedestrians. It’s easier to book Shinkansen tickets or enter historic sites like Senso-ji. And a hot, steaming bowl of ramen or soba simply hits harder.

Venture even slightly beyond Tokyo, as I did, and some places can feel entirely your own.

From landing in Tokyo to onsen bliss

Alaska and Hawaiian’s Seattle-Tokyo flight, which debuted earlier last year, lands in Japan’s capital in the mid-afternoon. That time frame is an ideal window to clear the airport, take the train into the city, grab a light dinner and turn in early to be refreshed for the days ahead.

That’s exactly how I arranged my first night. The next morning, I was on a two-hour train bound for the mountain village of Nikko, an onsen town renowned for traditional hot spring baths and a gorgeous natural setting.

When I began wandering through the area, snow flurries settled over the UNESCO-listed shrines and temples, and for a moment, it felt as though the town had slowed just for me. I explored architectural and cultural landmarks, like Toshogu Shrine, a vast, lavishly decorated complex that’s the mausoleum of Tokugawa Ieyasu, Japan’s first shogun (military general). And because it was winter, there were no lines to enter.

Next, I visited the magnificent Chuzenji Shrine, with panoramic views of the highest lake in Japan. It was particularly postcard-worthy because the roofs were covered in a fresh layer of snow.

In Nikko, I stayed at The Ritz-Carlton Nikko, a Marriott Bonvoy property about 40 minutes from the train station and conveniently located near area attractions. Kagan Falls, one of the highest waterfalls in the country and partially frozen in January, was only a five-minute trek on foot.

(Editor’s note: Atmos™ Rewards members can earn on qualifying hotel stays booked through Alaska Airlines Vacations or with participating partners, such as Marriott Bonvoy. Learn more about Alaska’s hotel partners.)

In addition to a refined Japanese dining venue, the hotel features a private, mineral-rich geothermal hot spring. It was my first time soaking in a natural onsen in Japan, and I was instantly hooked.

During my stay in Nikko, temperatures dipped as low as 18 degrees Fahrenheit. I found myself lingering in the onsen for hours, closing my eyes as steam rose and snow fell outside. It was easy to relax and slow down, especially after a day spent exploring. I finally understood why hot springs were such an essential part of Japanese winter travel.

Finding warmth back in Tokyo

Finally, it was time to head back to Tokyo for my last two nights. I arrived at Nikko’s train station a bit early and ducked into a small, family-run soba shop, where I was served a spectacular bowl of freshly made noodles. It’s one of the pleasures of wandering in Japan: some of the most memorable meals come from unassuming spots.

As a transportation enthusiast, I was particularly looking forward to the train journey aboard the Tobu Spacia X. Launched in 2023, Spacia X feels closer to a boutique hotel lobby on rails than a standard locomotive. In fact, I made sure to book a ticket in the “cockpit lounge,” the train’s first carriage, which lets passengers see unobstructed through the operator’s window.

Back in Tokyo, I made my way up to the 52nd-floor New York Bar at the newly reopened Park Hyatt Tokyo, an iconic setting made famous by the movie Lost in Translation. In winter, when skies are clearer and pollution levels tend to be lower, distant sights — like Mt. Fuji — are more likely to be visible. Sure enough, as the sun set with a drink in hand, I watched the mountain’s snow-covered peak form a striking silhouette.

The following day, I popped over to Ginza to browse its many shops in search of a vintage Japanese watch. Between stops, I ducked into Afuri, a ramen restaurant celebrated for its light, citrusy yuzu shio broth topped with charcoal-grilled pork. It was a warming and satisfying respite from the chill outside.

Business Class suites between Tokyo and Seattle

That sense of calm in Japan is carried through once it was time to fly home. Traveling between Tokyo and Seattle in Business Class on Alaska and Hawaiian’s Boeing 787 feels built for long‑haul comfort, with spacious private suites and lie‑flat beds.

One of the highlights of flying Business is the quality of the onboard dining. Passengers can preorder meals online in advance, choosing between Japanese, Hawaiian or Western options. Shortly after takeoff, I was served my Japanese selection, beginning with bite-sized appetizers — crab jelly, usui tofu, roasted duck breast, steamed anago surimi and a sweet potato ball — followed by umami chicken with seasonal vegetables, steamed rice, pickled vegetables and miso soup. It was a memorable, well-balanced dinner.

All menus on my flight were crafted by Hawaiian Airlines Executive Chefs Wade Ueoka and Michelle Karr-Ueoka of MW Restaurant in Honolulu. For Tokyo flights, Chef Mark Sekita of Mark’s Tokyo also puts his flair on the meals.

Final thoughts

Winter may not be Japan’s most obvious season, but that’s precisely what makes it special. Thanks to fewer crowds, clearer skies, and a slower pace, travelers can linger, reflect, and travel with intention. My experience felt rejuvenating — from the snow-covered shrines and restorative onsen soaks to wandering around Tokyo at twilight.

Now, with Alaska and Hawaiian’s Seattle-Tokyo nonstop, the winter season is an even smarter time to visit the country.

Book your winter escape to Japan

Aloha to big rewards: Millions of Atmos™ Rewards points up for grabs for Hawaiian Airlines World Elite Mastercard® cardmembers in 2026

February 2, 2026
Loyalty
Hawaiian Airlines
19 min read

Summary

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Hawaiian will award more than 44 million Atmos Rewards points to cardmembers through December

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Hawaiʻi resident cardmembers will earn a 50% bonus on Atmos Rewards points per $1 spent on all purchases up to 5,000 bonus points during the promotional period

Hawaiian Airlines today unveiled its most exciting credit card giveaway to date, designed to reward loyal cardmembers with unprecedented opportunities to earn and win Atmos Rewards points throughout 2026.

Today through Dec. 31, every transaction made with a Hawaiian Airlines^® World Elite Mastercard^® automatically counts as an entry into the year-long sweepstakes*.

Seven weekly winners will each receive 100,000 Atmos Rewards points.
One monthly grand prize winner will receive an incredible one million Atmos Rewards points. The more transactions cardmembers make, the more chances they have to win.
Promotion Dates: Feb. 1 – Dec. 31, 2026

Our most rewarding credit card promotion is our way to mahalo our most loyal guests and Hawaiian Airlines cardholders. We’re thrilled to give our cardmembers more ways to earn Atmos Rewards points with every purchase and bring them closer to taking a Neighbor Island trip or exploring the new reaches of our global network.”

Alisa Onishi

Managing director of Hawaiʻi marketing, Hawaiian Airlines and Alaska Airlines

To further celebrate our commitment to Hawaiʻi, cardmembers residing in Hawaiʻi will earn a 50% bonus on Atmos Rewards points per $1 spent on all purchases up to 5,000 bonus points during the promotional period. This special offer highlights Hawaiian Airlines’ dedication to its island home and provides unmatched value to local cardmembers. Visit hawaiianairlines.com/greatpointsgiveaway for more information.

Atmos Rewards recognizes the importance of air travel for Hawai‘i residents and is making Neighbor Island travel more rewarding than ever — with members earning up to five times more points on flights between the Islands. Plus, Neighbor Island award redemptions start at just 4,500 points one-way — making it easier than ever to visit family, attend events or explore the Islands.

The Hawaiian Airlines^® World Elite Mastercard^® gives cardmembers more ways to earn Atmos Rewards points, enjoy exclusive travel perks and save on flights — making it one of the most rewarding airline cards. Popular benefits include:

Companion discounts

Celebrate your account anniversary and receive an annual $100-off companion discount valid for 12 months from your anniversary date. The discount is valid for roundtrip travel between Hawai‘i and North America destinations on Hawaiian Airlines-operated flights or roundtrip North America main cabin travel on Alaska Airlines-operated flights.

Two free checked bags

Receive two free checked bags on eligible flights for the primary cardmember when you use your card to purchase eligible tickets directly from Hawaiian Airlines or Alaska Airlines.

Status points

Get closer to Atmos Rewards status with qualifying purchases on your Hawaiian Airlines^® World Elite Mastercard^®. Earn one status point for every $3 spent with no limit on the number of status points you can earn.

Earn

Earn three points for every $1 spent on eligible Hawaiian Airlines and Alaska Airlines purchases. Earn two points for every $1 spent on eligible gas, dining, and grocery store purchases. Earn one point per $1 spent on all other purchases. There is no limit to the total Atmos Rewards points you can earn.

Free points sharing

As a Hawaiian Airlines Mastercard primary cardmember, you can send and receive Atmos Rewards Points between a network of up to 10 friends and family. Atmos Rewards members can start sharing points by logging into their account at alaskaair.com/atmosrewards.

Redeem points for flights with no blackout dates on Hawaiian Airlines and Alaska Airlines.

Redeem for over 1,000 destinations globally through our network of airline partners.

Additional Hawaiian Airlines^® World Elite Mastercard^® benefits can be found at Hawaiian Airlines^® World Elite Mastercard^® – Benefits.

Those interested in applying for Hawaiian Airlines Bank of Hawaii World Elite Mastercard can do so at any Bank of Hawaii branch or online at boh.com/creditcard. Terms and conditions apply.

* No purchase required. See rules. Ends Dec. 31, 2026.

Visit hawaiianairlines.com

About Alaska Air Group

A new home for training excellence: Alaska Airlines unveils state-of-the-art Global Training Center

January 30, 2026
Company
Alaska Airlines
23 min read

Summary

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New 660,000-square-foot facility brings training for multiple workgroups under one roof

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$200 million investment strengthens the airline’s transformation into country’s fourth global airline

Thousands of Alaska Airlines and Hawaiian Airlines employees will now undergo training in a new 660,000-square-foot, state-of-the-art facility, which officially opened its doors today. The facility will be a hub for flight attendants, pilots, customer service agents and more, and will centralize operations into one space.

The Global Training Center is spectacular and worthy of our amazing frontline employees. This is the first time in our nearly 95-year history that employees across frontline workgroups will train under the same roof. I’m looking forward to this space being used by thousands of employees to build on our culture of safety, performance and care.”

Jason Berry

Chief operating officer, Alaska Airlines

The investment in training capacity and quality will continue to fuel the Alaska Accelerate strategic plan — the vision for the combination between Alaska Airlines and Hawaiian Airlines. Frontline employees are at the core of Alaska’s transformation as the network expands globally and the premium guest experience is scaled. This facility is an investment back into the thousands of employees who care for Alaska and Hawaiian guests every day.

Expanded technology and capacity

In addition to the already rigorous training regimen Alaska employees undergo, the Global Training Center includes new technologies available to our employees:

Five total mock bays used by flight attendants to train for emergency aircraft scenarios
A fully functional aircraft galley to train flight attendants on service procedures
A mock lobby and gate area for customer service agents, as well as four aircraft door trainers to practice normal, abnormal and emergency procedures
Virtual reality rooms and equipment, a new 787 full-motion flight simulator and nine 737 full-motion simulators for pilot training

Design and amenities

The facility’s design takes inspiration from the Pacific Northwest’s natural beauty with wood elements and a paint scheme representing mountains, oceans and forest canopy. The remodel reused a significant number of existing materials, limiting landfill waste.

Offering an environment where employees can learn from one another, socialize and care for their wellbeing, the Global Training Center offers a number of amenities including a cafeteria, café and bar designed to be like Alaska’s famous Lounges. The facility also offers an auditorium for class graduations and events, a fitness center, bike storage and repair room and a one-mile walking trail.

Located in Renton, Wash., roughly five miles from Alaska’s headquarters, the building was formerly owned by Boeing and was purposefully built to house an aviation training facility. The facility was purchased from Unico Properties in 2024. The total investment in the Global Training Center is more than $200 million. Training at the new center will be augmented by existing pilot and flight attendant training facilities in Honolulu.

Global Training Center by the numbers

Eight acres of land
664,629 square feet across three floors
10 full‑motion simulators
Five inflight mock bays
89 classrooms
Three virtual‑reality training rooms
Nine break rooms
34 conference rooms
550 employees from 14 work groups working in the building
Plus thousands of employees cycling through for regular training

Go to the Global Training Center press kit

About Alaska Air Group

Atmos™ Rewards earns The Points Guy’s top honors for innovation and credit card excellence

January 29, 2026
Loyalty
Alaska Airlines
21 min read

Atmos™ Rewards has soared to the top in two major categories in the 2026 Points Guy Awards. The combined loyalty program of Alaska Airlines and Hawaiian Airlines has been recognized as Best Innovation in Airline Loyalty while the Atmos™ Rewards Summit Visa Infinite® card, issued in partnership with Bank of America, was crowned Best New Personal Credit Card.

Now in its eighth year, the 2026 Points Guy Awards honor the best in travel, credit cards and loyalty, from top-tier reward credit cards and exclusive lounges to premier loyalty programs, airlines, hotels and cruise lines. Learn more about the 2026 The Points Guy awards at www.thepointsguy.com/awards.

The outsized value and industry-leading benefits of Atmos Rewards have set a new bar for premium travel. Combining Alaska and Hawaiian gave us a rare opportunity to reimagine what’s possible in airline loyalty. These awards from The Points Guy validate that approach — a program delivering unprecedented flexibility, value and benefits that align with how people actually travel today.”

Susan Zhang

Managing director of loyalty and cobrand, Alaska Airlines

Atmos Rewards has continuously earned top ranks since its debut in August 2025 and has been celebrated for offering new and exciting ways to earn and redeem valuable points with more choice, rewards and global access than ever before. Earlier this year, the program was named NerdWallet’s 2026 Best Airline Rewards Program and Best Airline Rewards Program in U.S. News and World Report’s 2025-2026 Best Travel Rewards.

A powerful companion for the Atmos Rewards member, the Atmos™ Rewards Summit Visa Infinite® card has stood as the most rewarding card in our lineup. The popular card delivers an exceptional suite of premium benefits, including the new Global Companion Award, triple points on eligible dining and foreign purchases, access to Alaska Lounges and a range of additional elite perks.

We’re so pleased that the Atmos Rewards Summit Visa Infinite credit card — our co-branded product with Alaska Airlines — has been honored as The Points Guy’s Best New Personal Credit Card. Our collaboration with our Alaska partners centered on giving travelers elevated, premium benefits while helping them maximize the value of every trip.”

Elpida Perna

Alaska Airlines cobrand executive, Bank of America

The Summit card, in addition to the expanded portfolio of Atmos Rewards credit cards, including the Atmos™ Rewards Ascent Visa Signature^® card, was designed to deliver convenience, value and access to elevated travel experiences.

Learn about Atmos Rewards status and benefits

Explore the benefits of the Atmos™ Rewards Summit Visa Infinite® card

Young man taking a selfie in London with big ben in the background

Earlier this year, Alaska and Hawaiian introduced expanded status earning and exclusive perks for Atmos Rewards members, rewarding travelers not just for flying but for everyday living, whether booking a hotel, renting a car, dining out or shopping for clothes and groceries. Throughout 2026, members can also look forward to additional benefits and phased rollouts, including more flexibility in how they earn points and qualify for status, along with the introduction of Atmos Communities — dedicated spaces where members can connect and access offers and perks tailored to what matters most to them.

Learn about the various Atmos™ Rewards Visa® card products

The Atmos Rewards credit card program is issued and administered by Bank of America, N.A. Visa, Visa Signature and Visa Infinite are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

How Atmos™ Rewards took a mountaineer from Seattle to the Seven Summits of the world

January 27, 2026
Destinations Loyalty
Alaska Airlines
22 min read

How far can Atmos™ Rewards take you? For Nate, an Atmos™ Titanium member and lifelong Seattleite, the answer reaches far beyond the Pacific Northwest. What began as a childhood love for the outdoors eventually carried him to the highest summits on Earth.

Nate grew up like many Seattle residents: marveling at Mount Rainier on beautiful bluebird days and traveling on Alaska Airlines. “We flew Alaska Airlines everywhere; it’s the only airline I remember being on as a kid,” he said.

As he got older, he graduated to travel as a Mileage Plan (now Atmos Rewards) member and an Alaska Airlines credit cardholder, building his bank of rewards on family vacations, during business travel and through everyday purchases. And every time his flight took off from Seattle-Tacoma International Airport, he’d stare out the window and track the aircraft’s altitude against Mount Rainier in the distance.

“Growing up, Rainier was a big part of my life. My childhood was filled with hiking and camping all over the Pacific Northwest – including Mount Rainier National Park. That peak was in the backdrop of my most cherished memories with my parents, while I was studying at the University of Washington, and it was even the name of our family dog.”

The mountain’s significance to Nate deepened in early 2016, when it became the first high-altitude climb he completed just three weeks after his father passed away.

“My dad always said he wanted his ashes somewhere with a view of Rainier, so my sister and I decided to do him one better: I carried him to the summit and gave him a forever view from the top,” he said. “It still makes me emotional to think that he never got to see me climb my first mountain, but bringing him with me made it feel like we climbed it together.”

Old photo for Nate and family with Rainier in background

That day changed Nate. Standing atop Rainier, the highest peak in Washington’s Cascade Range at 14,410 feet, “rewired his brain,” he shared, sparking a new love for mountaineering.

From then on, Nate devoted his free time and spare energy to building the strength and endurance needed for bigger, more technical mountains across the Cascades, the Andes, the Himalayas and the Alps. He used the loyalty rewards he’d saved to book travel on Alaska Airlines to cities like Anchorage, Los Angeles, Dallas and Miami, as well as to international gateways through the oneworld^® alliance, including London, Doha, Buenos Aires, São Paulo and more.

“I wanted to test my limits, see how my body performed and challenge myself at higher elevations. And then one day, a friend who had been pursuing the Seven Summits invited me on an Aconcagua (Argentina) expedition. After two hard weeks and a brutal push to 7,000 meters, we both summited – and instead of just checking this one box, I set my sights on a new endeavor.”

Over the next decade, every workout completed, purchase made, Alaska Airlines flight flown and Atmos point earned moved him closer toward one audacious goal: climbing the Seven Summits, the highest mountain on each continent.

“Finishing all Seven Summits is about as rare as going to space; the number of people who’ve done it are only in the hundreds,” he explained. “The Seven Summits isn’t just about standing on the highest peaks in the world; it’s about proving you can consistently show up, adapt and perform in the most extreme environments on the planet.”

His journey took him from a rare 30 minutes alone on the summit of Mount Everest to dragging a 50‑pound sled through minus‑40‑degree storms on Alaska’s Denali. He crossed conflict zones to reach Mount Elbrus in Russia, climbed Antarctica’s frigid Vinson Massif while recovering from pneumonia and finished Aconcagua in Argentina (his first successful trek in the lineup) after a bout with COVID‑19. He snapped a selfie after completing the most technical route on Mount Kilimanjaro and thought of his mom as he took in the view from Papua New Guinea’s Carstensz Pyramid. He even expanded his list to include two alternative peaks in the Seven Summits series: Europe’s Mont Blanc and Australia’s Mount Kosciuszko.

No matter where Nate found himself, he could always count on two constants: his lucky base layer and his Atmos Rewards benefits. He redeemed points for premium travel to arrive rested and ready for grueling climbs, and he used his Titanium perks and access to oneworld lounges to ease the stress of traveling with fragile gear and elaborate itineraries.

“Alaska Airlines and the oneworld network didn’t just get me to these mountains – they became a big part of my story and the thread connecting home to the farthest edges of the map. I genuinely couldn’t have done this without them,” he said. “And Atmos Rewards made this global challenge not only financially and logistically feasible, but also helped the world feel more open to me in the process.”

Now back in Seattle, Nate has returned to traveling for business on Alaska’s domestic network, enjoying slower days with friends and family and doing nonprofit work for the Everest Alliance Nepal, an organization focused on protecting the Himalayas and the communities that call them home. “The mountains have given me a lot. It’s time to return the favor,” he said.

When asked what’s next, he shrugged. “There are always more mountains: K2, Alpamayo, Nanga Parbat. They will always be there. I haven’t planned my next big adventure yet, but I know one thing for sure: Alaska Airlines, oneworld and Atmos Rewards will be a part of it.”

Explore the benefits of the oneworld® Alliance

Book your next adventure on alaskaair.com

Editor’s note: All photographs depicting the subject were supplied by the subject himself, who also provided permission for their use.

Alaska Air Group reports fourth quarter and full year 2025 results

January 22, 2026
Company releases
Alaska Airlines
33 min read

Summary



Achieved single operating certificate for Hawaiian Airlines and Alaska Airlines



Reported earnings per share of $0.18, with adjusted earnings per share of $0.43, ahead of expectations and previous guidance range



Generated $1.2 billion in operating cash flow for the full year

Alaska Air Group Inc. (NYSE: ALK) today reported financial results for the fourth quarter and full year ended December 31, 2025.

We feel momentum accelerating in 2026 as the Alaska-Hawaiian Airlines combination gains full strength. The people across our airlines delivered through a transformational year that set us up to win: an expanding global network, premium travel experiences delivered with care, and Atmos Rewards elevating our 11-year streak as the No. 1 airline loyalty program. Our model is positioned for where travelers are headed, and we’re ready to compete as one of four global U.S. airlines.”

– Ben Minicucci

President & CEO of Alaska Air Group

Quarter in Review

Alaska Air Group’s (Air Group) Consolidated Statements of Operations, Consolidated Balance Sheets, and Summary Cash Flow Statement include Hawaiian Airlines from September 18, 2024 onward. For comparability of financial and operational results, historical information has also been provided on a pro forma basis for the full year 2024 within the Supplementary Pro Forma Comparative Financial and Operating Information in this filing and in prior 8-K filings. The results presented for the fourth quarter of 2024 in the supplementary section are as reported given the inclusion of Hawaiian Airlines in Air Group for the full quarter.

Air Group reported fourth quarter GAAP pretax margin of 0.8% and net income per share of $0.18. Our fourth quarter adjusted pretax margin was 1.8% and our adjusted earnings per share was $0.43.

We continued to build on key milestones for our Alaska Accelerate strategy during the quarter, including achieving a single operating certificate for Alaska and Hawaiian Airlines. We achieved record credit card acquisitions, with nearly one fourth of all signups being for the new premium credit card that we introduced late in the third quarter. We began selling our new international routes from Seattle to London and Rome during the quarter, with the first flights scheduled to operate in spring 2026. We are also now selling in six foreign currencies and recently unveiled our Japanese, Korean, and Italian-language based websites, helping drive point of sale outside of the United States to support our expanding international service. These achievements represent continued progress in building the infrastructure to support Air Group’s future growth and profitability, and deliver on our Alaska Accelerate goal of $10 earnings per share in 2027 enabled by $1 billion in incremental profit.

Fourth quarter revenue was $3.6 billion, resulting in a 0.6% year-over-year RASM increase despite contending with temporary demand pullback from the government shutdown in November. We believe our fourth quarter unit revenue result will be among the highest in the industry. Corporate travel grew 9% year-over-year, while close-in demand remained strong throughout the fourth quarter as bookings and yields continue to rebound from the challenging environment earlier in the year. Our diverse revenue streams continued to deliver with premium revenue increasing 7% year-over-year, cargo revenue increasing 22% year-over-year, and loyalty revenue increasing 12% year-over-year. Commercial initiatives and synergy capture remained on track for the fourth consecutive quarter.

Unit costs, excluding fuel, freighter costs, and special items increased 1.3% year-over-year. This result is better than prior guidance and signals our teams’ renewed focus on cost control. Economic fuel price per gallon was $2.57 per gallon in the fourth quarter, reflecting elevated West Coast refining prices during the quarter.

First Quarter & Full Year 2026 Guidance

In the first three weeks of January, bookings have inflected positive relative to last year. We have seen several of the highest booking days in our history since January 1st with managed corporate revenues up 20% year-over-year for the first quarter. We expect first quarter unit revenues to be solidly positive and earnings per share to be approximately flat year-over-year which would mark another sequential improvement towards earnings expansion.

Given the macroeconomic headwinds the industry experienced in 2025 and the positive emergent demand trends, our guidance for 2026 reflects a wide range of potential macroeconomic outcomes. We expect to continue to realize value from Alaska Accelerate initiatives and synergies from the Hawaiian integration, which remain on track or ahead of plan relative to our initial expectations. To hit the higher end of our guidance range we would require sustained macroeconomic recovery in 2026, at or improving on trends seen in the first three weeks of the year, and for fuel prices to stabilize. Given the inherent uncertainty of the macroeconomic environment, we remain as focused as ever on controlling what is within our control, including disciplined cost management, driving strong productivity and delivering on our initiatives.

(a) Q1 adjusted tax rate is estimated to be 29%. Full year adjusted tax rate is estimated to be 26% to 27%.

Financial Results and Updates



Reported net income for the fourth quarter and full year 2025 under Generally Accepted Accounting Principles (GAAP) of $21 million, or $0.18 per share, and $100 million, or $0.83 per share. These results compare to net income for the fourth quarter and full year 2024 of $71 million, or $0.55 per share, and $395 million, or $3.08 per share.



Reported net income for the fourth quarter and full year 2025, excluding special items and other adjustments, of $50 million, or $0.43 per share, and $293 million, or $2.44 per share. These results compare to net income for the fourth quarter and full year 2024, excluding special items and other adjustments, of $125 million, or $0.97 per share, and $625 million, or $4.87 per share.



Generated adjusted pretax margin of 2.8% for the full year 2025.



Repurchased 0.7 million shares of common stock for approximately $30 million in the fourth quarter, bringing total repurchases to 11.3 millionshares for $570 million in 2025.

Operational Updates



Alaska and Hawaiian achieved a single operating certificate, becoming one airline in the eyes of the FAA and representing the most significant integration milestone to date.



Announced the largest fleet order in Alaska’s history in January 2026, including 105 737-10 aircraft, 5 787 aircraft, and options for 35 additional 737-10 aircraft. The order will expand our fleet to 475 aircraft by 2030 and over 550 aircraft by 2035.



Took delivery of six 737-8 aircraft and one 787-9 aircraft in the fourth quarter.



Unveiled our new global livery for our 787 fleet in January 2026, which is planned to fly on our international routes to and from Seattle.



Announced the opening of a new Horizon base in Las Vegas to support regional growth and flying in California.

Network Updates



Announced the addition of two destinations to Air Group’s network, with year-round service to Tulsa and Arcata-Eureka beginning in the spring.



Expanding service from our hubs, including new routes announced for 2026 from San Diego to Dallas, Oakland, and Raleigh-Durham; Portland to Philadelphia, Baltimore, and St. Louis; Honolulu to Burbank; and Anchorage to Boston, Boise, and Spokane.

Customer Experience



Led U.S. carriers in key performance metrics during the Thanksgiving travel season, including on-time performance and completion rate.



Began installations of Starlink Wi-Fi on our E175 fleet in December, with installations on our mainline fleet to begin in spring 2026.



Announced the Kahu‘ewai Hawai‘i Investment Plan of more than $600 million over five years to enhance the guest experience from booking to the day of travel, including retrofitting Hawaiian aircraft interiors, modernizing airport spaces in Hawai‘i, and upgrading technology.



Our airlines finished 2025 at #2 in completion rate and #2 in on-time performance.

Other Highlights



Partnered with Washington state leaders, industry partners, and others to launch the Cascadia Sustainable Aviation Accelerator initiative to accelerate the production, deployment, and adoption of sustainable aviation fuel (SAF).



Partnered with Pono Energy to invest in the development of SAF in Hawaiʻi using locally grown agriculture feedstock.

The following table reconciles the company’s reported GAAP net income per share (EPS) for the three and twelve months ended December 31, 2025 and 2024 to adjusted amounts.

Three Months Ended December 31,

Twelve Months Ended December 31,

(a) Includes income tax effect of the adjustments in the tables above as well as one-time effects of the One Big Beautiful Bill Act which was signed into law in the third quarter of 2025.

A conference call regarding the fourth quarter and full year results will be streamed online at 11:30 a.m. EST/ 8:30 a.m. PST on January 23, 2026. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.

View full financial data

View additional investor slides

Explore alaskaair.com

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Atmos™ Rewards 2026: Expanded status earning, new partnerships and exclusive perks announced

January 21, 2026
Loyalty
Alaska Airlines
33 min read

If you’re an Atmos™ Rewards member looking to maximize your status in 2026, you’re in for a treat! The program — which was just named NerdWallet’s Best Airline Rewards Program – is evolving to reward you not just for flying, but for living your life, whether that’s booking a hotel, renting a car, dining out or even shopping. And with new partnerships and perks, including Alaska Vacations and Hawaiian Vacations VIP Access hotel discounts and perks for status holders, there’s never been a better time to be an Atmos Rewards status holder.

Remember, you can enjoy your hard-earned status benefits through Jan. 31 of the following year. Earning status for each year still ends on Dec. 31.

It’s never been a better time to earn status points with Atmos Rewards. With just 10,000 status points, members unlock perks such as free pre-order food items, bonus points, or even trying Atmos™ Silver for a trip to receive all the benefits of this status tier. Once members reach 20,000 status points and attain Atmos Silver status, additional benefits await, like complimentary First Class and Premium Class upgrades, bonus points on all flights, one free checked bag, complimentary preferred seating and more.

With each new tier, more benefits await, like additional free checked bags, priority bag handling, higher upgrade priority, and more coming in later 2026.

Here’s a quick look at the points needed for each status tier:

Atmos Rewards tier	oneworld^® tier	Status points needed
Atmos™ Silver	oneworld^® Ruby	20,000
Atmos™ Gold	oneworld^® Sapphire	40,000
Atmos™ Platinum	oneworld^® Emerald	80,000
Atmos™ Titanium	oneworld^® Emerald	135,000

How to earn status beyond flying: non-air partners & activities

Atmos Rewards is all about flexibility and recognizing your loyalty across a wide range of activities. You can now earn status points by spending with eligible non-airline partners. Status points play a unique role within your Atmos Rewards experience. While these points aren’t redeemable, they do help you reach milestones and unlock higher status levels along your Atmos Rewards journey.

Wondering how you can earn Atmos status points in ways that fit your unique lifestyle? Let’s meet three Atmos Rewards members – each with their own goals, routines and favorite partners. These personas will help you picture how your own activities — big and small — can boost your status and unlock rewards.

Alex, the on-the-go tech professional

Alex lives in Seattle, works in the tech industry and travels frequently for both work and play. Convenience and efficiency are top priorities, but Alex also enjoys treating loved ones and making the most of every trip.

Rideshare savvy: Alex takes Lyft rides to and from the airport and important meetings. With one status point for every $1 spent on base fare charges, Alex’s $800 spent on Lyft earns Alex 800 status points.
Travel made easy: As a member of CLEAR, Alex earns 1,500 redeemable points by enrolling in a membership, which equates to 500 status points.
Gifting for every occasion: Alex uses Atmos Rewards Shopping to send gifts — spending $240 throughout the year and earning 5,100 redeemable points, which gives Alex 1,700 status points.
Stays that count: With occasional Stays by Alaska Vacations for business trips or getaways, Alex spends $6,000 on qualifying hotel bookings, which equals 6,000 status points.
Credit card rewards: All purchases made with the Atmos™ Rewards Summit Visa Infinite® card add status points – two points for every $1 spent. Alex spends $25,000 a year on essentials, earning 12,500 status points, plus he gets 10,000 status points each account anniversary.

Annual status point summary for Alex:

Lyft: 800 status points
CLEAR: 500 status points
Atmos Rewards Shopping: 1,700 status points
Alaska Vacations: 6,000 status points
Atmos™ Rewards Summit Visa: 22,500 status points

Total: 31,500 status points – earning Alex Atmos Silver status from non-air partners alone.

Brenda, the family-focused parent

Brenda’s life is all about family, celebration and smart spending. Living in Honolulu, Brenda keeps her household running smoothly, plans memorable vacations and finds ways to earn rewards with everyday essentials.

Everyday shopping: Brenda shops with Atmos™ Rewards Shopping partners like Home Depot, Walmart, Macy’s and Chewy, earning 3,000 base points a year — that’s 1,000 status points.
Dining out: Family nights at participating Atmos™ Rewards Dining restaurants add 4,800 base points ($960 spent), earning another 1,600 status points.
Vacation time: Brenda books a $2,500 family package with Stays by Hawaiian Vacations to visit family on a Neighbor Island (2,500 status points) and a $1,500 cruise with Alaska Hawaiian Cruises (1,500 status points).
Grocery rewards: Brenda almost exclusively shops at Foodland, and redeemed 9,000 Maikaʻi points for 9,000 redeemable points and 3,000 status points.
Credit card rewards: All purchases made with the Atmos™ Rewards Ascent Visa Signature® card add status points, and now Ascent cardholders earn three status points per $1 spent on purchases with no cap on how many status points can be earned. Brenda spends $6,000 a year on Alaska Airlines and Hawaiian Airlines flights, earning 18,000 redeemable points and 2,000 status points. She also spends $7,500 a year on essential purchases, earning 7,500 redeemable points and 2,500 status points.

Annual status point summary for Brenda:

Atmos Rewards Shopping: 1,000 status points
Atmos Rewards Dining: 1,600 status points
Stays by Hawaiian Vacations: 2,500 status points
Alaska Hawaiian Cruises: 1,500 status points
Foodland: 3,000 status points
Atmos™ Rewards Ascent Visa Signature® Card: 4,500

Total: 15,100 status points – unlocking the 10K milestone and close to Atmos Silver status

Joey, the young professional and social explorer

Joey just moved to Anchorage where they are balancing career growth and an active social life. Trying new spots, exploring their new community, and staying connected online are all part of Joey’s routine (and earning strategy).

Dining out: Frequent dining with Atmos™ Rewards Dining partners adds up to 3,000 redeemable points annually for 1,000 status points.
Lyft rides: Getting around town is easy with Lyft. Joey spends $350 with Lyft for 350 status points.
Safeway: Joey does all of their grocery shopping at Safeway. They redeem their U(TM) points to earn 6,000 redeemable points and 2,000 status points.
Staying wired: With a qualifying GCI Internet and cellular plan, which costs $1,200, Joey earns 1,200 redeemable points and 400 status points.

Annual status point summary for Joey:

Atmos Rewards dining: 1,000 status points
Lyft: 350 status points
Safeway: 2,000 status points
GCI: 400 status points

Total: 3,750 status points

Alaska Vacations and Hawaiian Vacations VIP Access: Unlock hotel discounts and perks

Atmos Rewards status members in 2026 can look forward to savings and perks at over 10,000 hotels worldwide, thanks to VIP Access on Alaska Vacations and Hawaiian Vacations. When you reach qualifying status tiers, you’ll gain access to hotel discounts, as well as additional perks like free breakfast, room upgrades, early check-in and more.

Atmos Rewards status	Percentage off hotels	Additional perks
Atmos Silver	15% or more	Get an in-stay perk like free breakfast or free parking.
Atmos Gold, Platinum, Titanium	20% or more	Get an in-stay perk like free breakfast or free parking. Plus, when available, get free room upgrades, early check-in and late check-out.

Explore, earn and enjoy: Your status journey starts here

The Atmos Rewards program in 2026 is all about rewarding you for the way you travel—and the way you live. From rideshares and car rentals to hotel stays, shopping, and dining, there are more ways than ever to earn your way to status. Plus, with exciting partner perks like Expedia VIP hotel discounts, the journey is just as rewarding as the destination.

Later this year we will roll-out the ability to choose how you earn for flights, allowing you to earn points and status on your own terms; as well as Atmos Communities, where you will join a community of your choice to receive exclusive offers and perks. We will share more in the coming months.

Explore Atmos Rewards

Editor’s note: This post reflects information available as of January 2026. For the latest updates on benefits, status and points, please visit atmosrewards.com.

La Paz weekend getaway: A sun-soaked escape made easy with Alaska Airlines’ L.A. nonstop and Atmos™ Rewards

January 15, 2026
Destinations
Chris Dong
29 min read

My job as a travel reporter has me on the road often, as I scout destinations, hotels, and yes, even airlines, for a compelling story. (Is this city the next hotspot? Where should I stay there? Is there a nonstop flight?)

Take La Paz, for instance. This laidback coastal community in Mexico’s Baja California has long been on my radar. The city of 250,000 stands in stark contrast to resort-heavy Cabo San Lucas, located about a two-and-a-half-hour drive away. In fact, there isn’t a single big-box hotel in town.

La Paz retains a local feel with boutique accommodations and B&Bs, hole-in-the-wall taco joints, and a gorgeous waterfront promenade. That’s why I was thrilled to hear that Alaska was launching a La Paz flight — becoming the only U.S. carrier to offer nonstop service.

Even better, the new Alaska flight originated out of Los Angeles, where I lived.

Three years ago, I had moved across the country and traded in the concrete jungle of New York City for the palm trees of Southern California. In doing so, I unlocked access to new nonstop destinations from my front door. Suddenly, a two-day trip to a smaller mountain town in the Pacific Northwest or a rugged seaside enclave in Mexico was possible.

And that’s exactly what I did, spending 48 hours in sunny La Paz and getting there on the Alaska nonstop from Los Angeles. Here’s how it went.

How I booked the trip

Earlier this year, Alaska launched a new joint loyalty program with Hawaiian Airlines called Atmos™ Rewards. For this trip, I wanted to maximize the number of Atmos Rewards points that I could earn. One of the best ways to do that? It’s by booking a flight, hotel, and car as a bundle with Alaska Airlines Vacations.

Long story short: not only could I earn Atmos points on the La Paz flights, but by booking a vacation package through Alaska, I could also receive rewards on the other parts of my getaway, too.

Alaska Vacations has a selection of more than 900,000 hotels around the world, with the option to either earn or redeem Alaska points for any of them. For my two-night trip, I reserved a room at the lovely, design-forward Baja Club hotel, located right in the heart of town with a panoramic rooftop.

I earned points for the flight, hotel, and rental car — getting me one step closer to redeeming for future travel on Alaska, Hawaiian or one of dozens of airline partners.

Traveling as an Atmos Titanium member

As part of Alaska’s new Atmos Rewards loyalty program, status levels received a naming refresh. The new tiers are Silver, Gold, Platinum and Titantium, with more perks as you go higher up the ranks. For my trip to La Paz in mid-November, I was gifted one-time Titanium status to give the benefits a try for myself.

Check in

When I arrived at LAX on the morning of my Alaska Airlines flight, I made a beeline for priority check-in, a dedicated area for Atmos Rewards status holders. The check-in agent was friendly and efficient, and within a few minutes, scanned my passport, issued my boarding pass, and tagged my bag to La Paz. (I could check up to three bags for free with my Titanium status.)

Lounge

After clearing security, I walked over to the Alaska Airlines Lounge in Terminal 6. The well-provisioned space, with an assortment of hot and cold breakfast items (including Alaska’s famous pancake machine), exuded a sense of warmth and coziness. It actually reminded me of a local neighborhood coffee shop.

Therefore, it should come as no surprise that my favorite lounge feature was the made-to-order barista station with Stumptown coffee beans. Of course, I had to have a stack of fresh pancakes to go with it, which hit the spot at 9:00 a.m.

Note: Once Atmos Rewards status holders hit 125,000 status points, they get a choice of perks, like the ability to select an Alaska Lounge+ membership.

Onboard

Once at the gate, I used the priority boarding lane and stepped onto the Embraer E175 aircraft. The first class seats on the left side of these Alaska regional planes are actually one of my favorites in all of commercial aviation. That’s because they’re single seats; you have access to both the window and aisle without needing to climb over anyone.

For such a short flight of about two hours, I was pleasantly surprised to be offered a hot breakfast, which I preordered in advance on the Alaska app. I chose the egg and cheese sandwich on a pretzel bun (and more Stumptown coffee). Soon enough, we were getting ready to touch down in La Paz, with a gorgeous view of the islands in the Sea of Cortez.

How I spent my time in La Paz

Strolling along the Malecón: This is the city’s waterfront walkway that’s ideal for morning coffee, sunset strolls, and people-watching. I came here each evening with a paleta in hand as I watched the sky turn pink. There are sculptures every few blocks, plus tons of spots to grab tacos or a cold cerveza with an oceanview.

A hike to Mirador Balandra: About a 30-minute drive north of La Paz, this two-hour hike is one of the best in the area with iconic views of the Balandra lagoon, plus glimpses of the Gulf of California stretching out beyond the cove.

Getting on the water: The turquoise waters of La Paz are stunning, and there are a number of options, depending on your activity level. I laid out on Balandra Beach after my hike, famous for its shallow, glassy lagoon. However, you could also book a boat trip to Isla Espíritu Santo, a UNESCO-protected island famous for the ability to snorkel with sea lions. If you’re visiting between October and April, La Paz is also one of the best (and most ethical) places to swim with whale sharks.

Eating fresh seafood: Of course, fish tacos are iconic in Baja California. Usually, that means local white fish, lightly battered, fried, and topped with cabbage, crema, salsa, and lime. Some of my favorite spots included Mariscos El Toro Güero and Biznaga. (That latter spot also had some of the best ceviche that I’ve ever had, made with local totoaba fish.)

Bottom line

I had an incredible time exploring La Paz for a couple of days, made easier by the nonstop Alaska flight from Los Angeles and the perks of Atmos Rewards Titanium status. The convenience of a direct route can’t be understated. If you’re craving a mellow Baja getaway without the Cabo crowds, La Paz is the move.

Book a trip to La Paz on Alaska Airlines

About Alaska Air Group

Summary

Growing our global team

Connecting our guests to the world

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Alaska Airlines introduces iconic Pacific Northwest favorites and fresh, globally inspired dishes

Hawaiian Airlines elevates inflight dining with Chef Robynne Maii and Chef Wade Ueoka’s new menu

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Summary

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“We Fly for Hawaiʻi”

Do you want to be featured in the next commercial? Instagram users can share their favorite Hawai‘i moments with Hawaiian Airlines for a chance to be featured by using #WeFlyForHawaii.

“Welcome to Alaska Airlines”

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Here’s why a visit to Japan is a must in winter — and how I made the most of my off-season trip with Alaska and Hawaiian.

Winter is Japan’s most peaceful season

From landing in Tokyo to onsen bliss

Finding warmth back in Tokyo

Business Class suites between Tokyo and Seattle

Final thoughts

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Summary

The Hawaiian Airlines® World Elite Mastercard® gives cardmembers more ways to earn Atmos Rewards points, enjoy exclusive travel perks and save on flights — making it one of the most rewarding airline cards. Popular benefits include:

Companion discounts

Two free checked bags

Status points

Earn

Free points sharing

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Summary

Expanded technology and capacity

Design and amenities

Global Training Center by the numbers

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Over the next decade, every workout completed, purchase made, Alaska Airlines flight flown and Atmos point earned moved him closer toward one audacious goal: climbing the Seven Summits, the highest mountain on each continent.

When asked what’s next, he shrugged. “There are always more mountains: K2, Alpamayo, Nanga Parbat. They will always be there. I haven’t planned my next big adventure yet, but I know one thing for sure: Alaska Airlines, oneworld and Atmos Rewards will be a part of it.”

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Quarter in Review

First Quarter & Full Year 2026 Guidance

Financial Results and Updates

Operational Updates

Network Updates

Customer Experience

Other Highlights

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Here’s a quick look at the points needed for each status tier:

How to earn status beyond flying: non-air partners & activities

Alex, the on-the-go tech professional

Annual status point summary for Alex:

Total: 31,500 status points – earning Alex Atmos Silver status from non-air partners alone.

Brenda, the family-focused parent

Annual status point summary for Brenda:

Total: 15,100 status points – unlocking the 10K milestone and close to Atmos Silver status

Joey, the young professional and social explorer

Annual status point summary for Joey:

Total: 3,750 status points

Alaska Vacations and Hawaiian Vacations VIP Access: Unlock hotel discounts and perks

Explore, earn and enjoy: Your status journey starts here

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How I booked the trip

Traveling as an Atmos Titanium member

Check in

Lounge

Onboard

How I spent my time in La Paz

Bottom line

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Success!

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Success!

The Hawaiian Airlines^® World Elite Mastercard^® gives cardmembers more ways to earn Atmos Rewards points, enjoy exclusive travel perks and save on flights — making it one of the most rewarding airline cards. Popular benefits include: