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Coming Full Circle: Welcoming Chef Mark Pomaski of Moon & Turtle to Hawaiian’s Featured Chef Series

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"Simple, comforting and hearty." That's how Chef Mark Pomaski of Hilo's Moon & Turtle describes the meals for his newest collaboration with Hawaiian Airlines. His menu creations debuted this month to First Class guests on flights from Hawaiʻi to the continental U.S. as part of the carrier’s acclaimed Featured Chef Series in-flight culinary program.

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"I wanted to create something familiar and comforting, so I pulled from homestyle dishes that I make for my staff and family," shares Pomaski. "I've been in a phase where I'm really into Chinese-style steamed dishes, so I created a steamed chicken dish. I marinate chicken and steam it over a chicken broth, and everything that cooks off the chicken drips into the broth and that's what we use to cook the rice. It's a very classic meal that's super flavorful, but also healthy."

Pomaski's dishes are centered around Hawai‘i-Pacific flavors, which tend to be saltier. Native Hawaiians often used salt to preserve fish, meats, and other foods for storage and ocean voyages. At high altitudes, where taste bud sensitivity can be significantly reduced, these umami-rich flavors truly shine.

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The partnership with Hawaiian is a full-circle moment for Pomaski. Growing up in Hilo on the east side of Hawai‘i Island, stepping onboard a Hawaiian Airlines flight meant the start of an adventure for him. When he became a corporate chef with James Beard Award-winning restaurateur Chef Roy Yamaguchi, he traveled on Hawaiian’s Neighbor Island flights every week to commute to and from work on Oʻahu.

"I'd read Hana Hou! [in-flight magazine] on those flights and there was an article titled, 'The Moon and The Turtle.' The concept was that the moon is very high, and the turtle is very low, and in the world of sushi, you have the otoro – the elevated and expensive – and you have things like saba, which is very humble, very every day. But they exist together. And it just seemed so perfect for the [restaurant] space we were trying to create,” explained Pomaski.

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In 2013, Pomaski opened Moon and Turtle with his wife, Soni, and his brother, Tedd. They've garnered local and national attention, including a 2022 James Beard Award semifinalist placing for Best Chef Northwest and Pacific.

"One word that describes my cooking is heartfelt. My parents cooked for me. To this day, they still cook for me. I grew up eating homecooked food, and it is an expression of love, and that's what I always keep in mind when cooking for our guests," Pomaski reflected.

 

Hawaiian Airlines’ guests traveling to the continental U.S. can indulge in Chef Mark Pomaski’s new menu, which includes:

Braised Pork Belly with Pesto and Tomato Wrap and Pearl Caprese Salad with Tomatoes, Frisee and a Creamy Basil Dressing and Balsamic Reduction

"It's our version of a BLT with pork belly, pesto arugula and sun-dried tomatoes. Everyone loves pork belly!"

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Garlic Mushroom and Vegetable Yakisoba (Fried Noodles) with Cucumber Kim Chee

"I wanted people to be excited to choose the vegetarian option. It's also one of my wife's favorite dishes. Buttery stir fried noodles with garlic and vegetables."

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Steamed Chicken with Oyster Sauce Eggplant, Chicken Broth Rice and Smoked Mushroom Dip

"Every New Year's, we go to our friend's house, and they make this amazing clam dip, so I decided to substitute smoked mushrooms for the clams."

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Baked Okinawan Potato Gnocchi with Roasted Vegetable Ratatouille

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To learn more about Hawaiian’s Featured Chef Series and the full line-up for guest chefs, visit www.hawaiianairlines.com/our-services/in-flight-services/dining-and-drinks/featured-chef-series/. 

A Journey with Purpose: 5Qs with Daniel Chun and the Thinking Behind Huakaʻi by Hawaiian

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It’s been a month since the launch of Hawaiian Airlines' Huakaʻi by Hawaiian® program, an exclusive travel membership for kama‘āina (Hawai‘i residents). The free program has been received with open arms by the more than 100,000 HawaiianMiles members across the state who have signed up for it.

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Huaka‘i members enjoy a free checked bag – inclusive of surfboards, golf bags and other sports equipment – on Neighbor Island flights, one Neighbor Island travel discount per quarter (10% for all members, and 20% for Hawaiian Airlines® World Elite Mastercard® cardmembers) and the inside scoop on network-wide deals.

Huakaʻi members will receive their first discount code tomorrow, Dec. 18, for travel starting Jan. 8 and beyond. Beginning on March 1 of next year, discounts – which can be applied to one-way or roundtrip tickets in Coach and First Class – will be emailed on the first day of the month before each new quarter.

Daniel Chun, regional vice president of Hawai‘i for Alaska Airlines, shares his insight about the vision for the program. 

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What was the process behind coming up with the benefits of Huakaʻi by Hawaiian?

As a combined airline, we wanted a purposeful travel program that met the needs of kama‘āina, who rely on Neighbor Island flights to connect with family, community and other resources. Our goal was to launch this offering as soon as possible following the completion of our merger to deliver immediate benefits to our local guests.

Our thoughtful approach began with brainstorming a long list of ideas and gathering feedback from a broad range of residents statewide. We conducted consumer surveys, studied travel behaviors, and engaged our Hawai‘i Community Advisory Board (HICAB), a group of 16 leaders throughout the Hawaiian Islands who provide key input to ensure local needs inform our business and service. 

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Members of the Hawaiʻi Community Advisory Board

 

This research identified focal points for improving the kama‘āina Neighbor Island travel experience, with affordability and baggage allowances being the most notable takeaways. Huakaʻi by Hawaiian prioritizes and addresses those concerns for our kama‘āina.

Alaska Airlines offers a similar program to Alaska residents. How has that program been utilized over the years and how did its success influence the development of Huakaʻi?

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Communities in Alaska and Hawai‘i are uniquely reliant on air travel and have relied on Alaska Airlines and Hawaiian Airlines to stay connected to family and friends, essential services and supplies, medical care and more. In October 2011, Alaska Airlines launched Club 49® – a nod to the 49th state – exclusively to residents who also benefit from free checked bags and travel discounts when traveling within Alaska.

Like Huaka‘i by Hawaiian, Club 49 has made travel more accessible for Alaskans, and nearly every Alaska Mileage Plan member residing in the state is a member. Club 49’s success and popularity gave us a high degree of confidence in the positive role Huaka‘i by Hawaiian could play and how it would be received by kama‘āina.

Why launch a resident program like this?

As Hawai‘i’s hometown carrier for 95 years and counting, Hawaiian Airlines has played an indispensable role in serving communities throughout the Islands. As I noted previously, Alaska Airlines has played a similar role for the state of Alaska and the Pacific Northwest for 92 years. So, this program demonstrates our combined company’s expanded commitment to Hawai‘i and the responsibility Alaska Airlines and Hawaiian Airlines now share in connecting the Islands to the world. 

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The word “Huaka‘i" means a journey with purpose, and we know that our Neighbor Island flights are more than an A-to-B service; they reunite families, take people to doctor’s appointments, carry critical cargo, support local entrepreneurs, get folks to and from work and so much more. This program is foundational in keeping vital air transportation accessible, bridging our island communities and stimulating the local economy. 

Huaka‘i by Hawaiian is our expression of gratitude and our way to extend a warm mahalo to kama‘āina for their loyalty and continued support of Hawaiian Airlines.

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Do you expect Huaka‘i by Hawaiian to evolve? How will you gather feedback as you further the program’s development?

Like every element of our business and the guest experience, we always want to know how we’re doing and what could make our service even better. We will actively solicit feedback in post-flight surveys, interact with our guests through our social channels and continue engagement with key local stakeholders, including our HICAB.

Our North Star with Huaka‘i by Hawaiian is to provide travel benefits that are special and meaningful for Hawai‘i residents – but also sustainable for our combined airline’s long-term success.

HICAB leaders played a significant role in this program. How will that group be involved as more improvements are considered and implemented?

HICAB has played and will continue to play a tremendous role in our combined companyʻs future. Shortly after we announced the combination of Hawaiian and Alaska late last year, we formed this important group to enable a stronger connection between both brands and Hawai‘i’s communities. We modeled this after the community advisory board that Alaska has had in the state of Alaska for the past 40 years to help us remain deeply connected to communities that greatly depend on our service. 

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Members of the Hawaiʻi Community Advisory Board and the Alaska Community Advisory Board

 

The HICAB meets quarterly to share insights into our local community’s needs and preferences to ensure that our local operations, services and initiatives resonate with Hawaiʻi residents. In the years ahead, they will support us and guide our decisions around Huaka‘i and other areas of our business.

Signing up to become a Huaka‘i by Hawaiian member is easy, and Hawai‘i residents only need a HawaiianMiles account with a Hawai‘i mailing address. To register and learn more about the benefits, visit www.HawaiianAirlines.com/Huakai. 

Alaska Airlines selected to connect San Diego and Ronald Reagan Washington National Airport with nonstop service 

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Summary

Following an approval from the U.S. Department of Transportation, Alaska will soon offer the only nonstop service between San Diego International Airport and Ronald Reagan Washington National Airport (DCA).

For nearly 40 years, we’ve proudly served San Diego with the exceptional and caring service that we’re known for. From DCA, we’ve connected our guests to the country’s capital city since 2001 and today offer nonstop service from Seattle, Portland, San Francisco and Los Angeles.

Daily year round service will seamlessly connect our guests between the nation’s capital and one of our key West Coast hubs

Alaska Airlines is proud to announce new nonstop service between San Diego International Airport and Ronald Reagan Washington National Airport (DCA), becoming the only airline to offer this direct route and enhance connectivity to the nation’s capital. Tickets will soon be available for purchase on www.alaskaair.com.

On Tuesday, the U.S. Department of Transportation approved our application as part of the Federal Aviation Administration Reauthorization Act of 2024 to operate roundtrip service between San Diego and DCA. For nearly 40 years, we’ve proudly served San Diego with the exceptional and caring service that we’re known for. We’ve connected our guests to DCA since 2001 and today offer nonstop service from Seattle, Portland, San Francisco and Los Angeles.

Book now

We are excited to announce that tickets are now on sale at www.alaskaair.com for our new nonstop service between San Diego (SAN) and Ronald Reagan Washington National Airport (DCA).

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Schedule details:

Effective March 17: SAN to DCA departs at 2:10 p.m. and arrives at 9:55 p.m.
Effective March 18: DCA to SAN departs at 8:00 a.m. and arrives at 10:35 a.m.


The inaugural flight departs San Diego on March 17, launching daily, year-round service with schedules designed for our guests’ convenience. Flights from San Diego will depart at 2:10 p.m., arriving in Washington, D.C., at 9:55 p.m., while return flights from DCA begin March 18, departing at 8 a.m. and landing in San Diego at 10:35 a.m.

We extend our gratitude to the U.S. Department of Transportation and the Federal Aviation Administration for approving our application, making Alaska Airlines the only carrier to offer this nonstop route from SAN to the nation’s capital.

Updated on Dec. 23, 2024 at 4 p.m. PT

 

We are pleased the DOT sees the value of Alaska providing direct service between San Diego and DCA, and we thank the many leaders, local businesses and organizations who supported our bid. This new route reflects our commitment to San Diego, home of the nation’s largest miliary community, and offers our guests a seamless travel option to our nation’s capital.”

– Ben Minicucci

Alaska Airlines CEO

As the carrier with the most nonstop destinations from San Diego, Alaska will offer 40 nonstop destinations and more than 70 peak-day departures when our new service to DCA begins. Together with our Global Partners, we offer one-stop service from San Diego International Airport (SAN) to more than 330 destinations.* Currently, SAN has the greatest number of passengers of any U.S. airport without service to DCA. Whether you’re flying nonstop or catching a connecting a flight at SAN, www.alaskaair.com has options for what works best for you: you can book flights on 22 partner airlines or redeem Mileage Plan miles, all on our site.

“Today is a great day for the San Diego Region with the announcement of a new, nonstop flight to Washington, D.C.’s Reagan National Airport. This flight will further connect our growing defense, research and innovation economies to our leaders in the Capitol. Securing this flight was a team effort by our partners from Alaska Airlines, the San Diego County Regional Airport Authority, and our congressional delegation. I especially want to thank U.S. Transportation Secretary Pete Buttigieg and FAA Administrator Mike Whitaker for selecting San Diego as one of the five new DCA flight slot recipients.”

– Todd Gloria

San Diego Mayor

We are very pleased Alaska Airlines has received approval to begin nonstop service between San Diego International Airport and Ronald Reagan Washington National Airport. San Diego has been the largest origin-destination market without service to Reagan National Airport and it has significant defense, biotech, and communications technology sectors that require efficient access to the core of the national capital region. This new nonstop route will greatly enhance the connectivity between these two strategic regions for business and our leisure passengers.”

– Kimberly J. Becker

President and CEO, San Diego County Regional Airport Authority

Alaska’s elevated travel experience offers a blend of comfort and caring service for a seamless journey, including no change fees, the most legroom in First Class* and Premium Class, satellite Wi-Fi and the most generous Mileage Plan with the fastest path to elite status. Savor the best of West Coast-inspired food and beverages, including complimentary snacks and chef-curated meals. With access to Alaska Lounge locations for members and First Class guests on flights more than 2,000 miles, you can unwind in ultimate comfort before take-off.

Building off our newest Lounge in San Francisco, we’re set to nearly double our footprint in 3 years. We recently announced a plan to continue expanding our Lounge program, including in San Diego and Honolulu, followed by a new world-class Lounge in Seattle to support international service. We’ll begin with an expanded Anchorage Lounge early next year and open our new Portland Lounge in 2026.

In September, we began adding more Premium Class seating across our mainline fleet, including our 900ERs, 800s and MAX9s. We plan to increase our 737-800 First Class seats from 12 to 16 to make it easy for our guests to upgrade and meet the demand for premium seating. In First Class, our new premium seating will provide a calf rest, new seatback device holder, 6-way headrest with neck support and USB-C charging capabilities. In our 737-800 Main Cabin and Premium Class, guests will continue to experience comfort and convenience at every seat with improved features, including new device holders with built in cup holders, USB-C charging and a 6-way headrest with dedicated neck support.

*Peak-day AS+HA departures and YE1H25 destinations as of 12/16/24. Global Partner connecting destinations available round-trip on 12/19/24 (representative day) as of 12/16/24.

**Out of any U.S. legacy airline excluding lie-flat seats

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

 

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Hawaiian Airlines Opens Second Premier Club at Maui’s Kahului Airport

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The new Hawaiian Airlines Premier Club at Maui's Kahului Airport (OGG) opened today, adding an additional 1,175 square feet of lounge and dining space and giving Premier Club, Pualani Gold and Platinum members, as well as First-Class guests and Priority Pass* members a second choice of where to relax and recharge before their flight.
 

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Open from 9:30 a.m. – 3:30 p.m. daily, the new space, located across from Gate 15, can host 36 guests and was inspired by Maui's vast landscapes, pulling from the purple-hued sunsets, lush green forests and the natural elements of the volcanos. Guest will enjoy ample charging stations, complimentary Wi-Fi and locally-made snacks and beverages by Hawaiian Chip Co. and Lion Coffee, to name a few.

"We recognized the need for additional space for our guests traveling out of OGG and began the nine-month process to open a second Premier Club lounge," said Johanna Franco, travel experience manager at Hawaiian Airlines. "We're excited to continue to provide our guests with an elevated travel experience, whether it's at our airports at the start of their journey or once the are comfortably onboard our aircraft."

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Hawaiian's new OGG lounge becomes the carrier's sixth Premier Club in Hawaiʻi. To learn more about our lounge spaces, click here. 

*Priority Pass access is not currently available

Alaska Air Group introduces “Alaska Accelerate,” its three-year strategic plan to deliver $1 billion in incremental profit following combination with Hawaiian Airlines

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Alaska Air Group unveils Alaska Accelerate, its vision for the combined company, including how it will power commercial performance, achieve medium-term financial targets, and unlock significant value creation into the future.

Alaska Air Group launches new global gateway in Seattle with unveiling of nonstop routes on Hawaiian Airlines to Tokyo Narita and Seoul Incheon

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SEATTLE — Alaska Air Group is celebrating another milestone in the combination of Alaska Airlines and Hawaiian Airlines with the launch of Seattle as a new global gateway, connecting our guests to the world through a remarkable travel experience rooted in safety, care and performance. New nonstop service with Hawaiian Airlines widebody aircraft between Seattle and Tokyo Narita, Japan (NRT), and Seoul Incheon, South Korea (ICN) will begin in 2025, and an enhanced domestic network for the two airlines will launch this spring.

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Daily nonstop flights between Seattle and Tokyo Narita start on May 12, 2025, offering guests an enticing option when traveling between the Pacific Northwest and Japan on Hawaiian's Airbus A330-200 aircraft. These flights, along with connections to other Asian destinations on oneworld Alliance partner Japan Airlines, can be purchased now at alaskaair.com and hawaiianairlines.com. Nonstop service between Seattle and Seoul Incheon is scheduled to begin in October 2025, with fares available for purchase early next year, along with additional flight details.

Air Group’s Seattle hub is the largest on the West Coast of any carrier, serving 104 nonstop destinations across North America, allowing for convenient travel options and connections. Including Tokyo Narita and Seoul Incheon, the company plans to serve at least 12 nonstop global destinations with long-haul widebody aircraft from our Seattle gateway by 2030, with further specifics on where and when to be revealed later.

“We believe our guests will be as excited as we are about these new nonstop flights to Tokyo and Seoul – two of the world’s most dynamic cities. From our global gateway in Seattle, we can conveniently connect travelers from across our network as they head to Asia and beyond,” said Ben Minicucci, chief executive officer at Alaska Air Group. “Hawaiian’s spacious widebody aircraft, along with its excellent onboard service and amenities, will make for a terrific trip from one side of the Pacific Rim to the other.”

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Our new widebody service between Seattle and Tokyo Narita enables us to right-size our capacity between Hawaiʻi and Japan, a market that has experienced a weaker leisure travel demand in the wake of the pandemic. As we reposition the aircraft on the Honolulu-Tokyo Narita route to Seattle, we will offer more flying options between Honolulu and Tokyo Haneda – one of two international airports in Japan’s capital – by increasing Hawaiian’s service from 12 to 14 flights a week. Hawaiian will also continue to offer nonstop service between Honolulu and both Osaka and Fukuoka for a total of 24 weekly roundtrips between Hawaiʻi and Japan.

We are also enhancing our newly combined domestic network with strategic changes to where, when and what type of aircraft we fly. Our primary goals are to improve performance, expand growth opportunities, and offer our guests increased choice, network connectivity and convenience. The adjustments begin to take effect in late March with our spring schedule and continue to roll out through the second quarter:

  • More choices for our guests flying between the West Coast and Hawaiʻi: We’re updating our departures to improve our time-of-day coverage. We will offer 20% more seats between Seattle and Honolulu, with three of our six daily nonstop flights from Seattle to Honolulu on widebody Hawaiian aircraft. This helps us accommodate an expected increase in passenger and cargo demand. In Portland, there will be three daily nonstops to Honolulu with convenient staggered departure times and a 25% increase in available seats. We’re also improving connectivity in San Diego – a growing West Coast gateway to Hawaiʻi for Air Group – with mid-morning and late afternoon departures to Maui instead of just morning departures, and newly timed mid-afternoon and redeye departures from Maui.

 

  • Improved connectivity for East Coast and Midwest flights to Hawai‘i: We will offer an adjusted flight schedule using our combined network to allow for flights from the East Coast and Midwest to connect more easily on the West Coast before heading to the Islands. In addition to the new redeye between Maui and San Diego, we are adding three more overnight flights from Hawaiʻi to the West Coast: Honolulu and Maui to Portland, and Honolulu to San Francisco. The redeye flights unlock new connections for our flyers across the continental U.S. and will boost the utilization of Hawaiian aircraft. Improved connectivity will open greater access to Hawai‘i for guests throughout our network and strengthen nonstop and one-stop access to destinations across North America for Hawai‘i residents. 

 

  • Maximizing widebody flying: To accommodate additional guests, we will fly Hawaiian’s larger A330 aircraft on three flights between Honolulu and Seattle and move to one daily flight with an A330 between Honolulu and Sacramento. During the peak summer season in the state of Alaska, we will deploy Hawaiian A330 aircraft to fly between Seattle and Anchorage to take advantage of the aircraft’s higher seating and cargo capacity. Alaska and Hawaiian have complementary cargo networks, with cargo playing a crucial role in the communities they serve. Alaska will fly at least 18 daily roundtrips this summer between Seattle and Anchorage.

 

  • New nonstops between San Francisco and the Islands: We’re adding new nonstops on Alaska between San Francisco and both Kona on Hawai‘i Island and Līhu‘e on Kauaʻi. San Francisco-Kona service will be four times a week starting June 12, 2025, and San Francisco-Līhuʻe will be three times a week starting June 13, 2025. With these new flights, Alaska and Hawaiian will offer four daily nonstop flights to the four main Hawaiian Islands from San Francisco, one of our key West Coast hubs. The new flights are available for purchase now at alaskaair.com and hawaiianairlines.com.

 

  • Adding more flying with the Hawaiian brand: To better utilize the fleet, we’ve increased the number of hours Hawaiian’s Boeing 787-9 and Airbus A321 aircraft fly daily. This means more flying time for Hawaiian’s crews and more union jobs. The A321s will fly 25% more than they did before. This strategy mitigates the impact of delayed Boeing 737 deliveries while enabling us to expand our overall network reach.

 

Alaska and Hawaiian continue to work on obtaining a single operating certificate from the Federal Aviation Administration (FAA), a process that is expected to be completed by October 2025. Each airline will operate separately until the certificate is issued. Even with the combination into one great airline, the company will keep the two brands our guests love so much.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Airlines, Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Air Group introduces “Alaska Accelerate,” its three-year strategic plan to deliver $1 billion in incremental profit following combination with Hawaiian Airlines

Summary

Alaska Air Group to unlock significant short- and long-term value creation to drive double digit margins of 11-13% and EPS to at least $10 by 2027; acquisition synergy estimates increased to at least $500 million by 2027

Launching a new global gateway from Seattle with nonstop routes to Tokyo Narita (NRT) and Seoul Incheon (ICN), and expanding to at least 12 international widebody destinations by 2030

Introducing a premium credit card with industry-leading benefits for guests, built for the global traveler to explore the expanding network

Alaska Air Group, Inc. (NYSE: ALK) will host its previously announced 2024 Investor Day at 1 p.m. Eastern time today in New York City. In its first presentation since acquiring Hawaiian Airlines, the company will unveil Alaska Accelerate, its vision for the combined company, including how it will power commercial performance, achieve medium-term financial targets, and unlock significant value creation into the future.

“There has never been a more exciting time to be a part of Alaska Air Group. We have built a winning business model that has enabled us to outperform the industry over the past two decades. Now, with the combination with Hawaiian Airlines, we will transform our business and solidify our competitive advantage for years to come.”

– Ben Minicucci

Chief Executive Officer of Alaska Air Group

Alaska Accelerate

Alaska Accelerate is architected to deliver on the combined airline’s vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance. Significant investments in the commercial organization will propel the company forward, revolving around four main goals:

Connect our guests to the world:

Enabling the power of an expanded network by opening a global gateway in Seattle with long-haul widebody aircraft, seamlessly blending two route networks to optimize connections and deepen relevance for guests. Alaska and Hawaiian now operates over 1,400 daily flights to over 140 cities and can take people to over 1,200 destinations worldwide with global partners and through the oneworld Alliance.

Be Hawai‘i’s trusted airline:

Providing Hawai‘i residents access to an expanded network, greater connectivity wherever they want to fly, and a dedicated loyalty program, Huaka‘i by Hawaiian.

Deliver a remarkable travel experience:

Investing in its existing end-to-end premium experience including enhanced airport lobbies and lounges in our hubs, expanded premium seat capacity, a new loyalty platform, and a premium credit card offering.

Diversify our future:

Maximizing opportunities to create and grow revenue across the business from cargo growth to innovation and investing in technologies for the future.

Enabling significant value creation

This acceleration of Alaska Air Group’s strengths and competitive advantages will enable significant value creation and deliver industry-leading financial results.

The company’s new 2027 financial targets will include:

$1 billion in incremental profit

Earnings per share of at least $10

Double digit pretax profit margins 11-13%

No margin dilution in year 1 following the merger

Synergy estimates doubled to at least $500M

“To win in our industry, you must have relevance and loyalty, and that’s exactly what we are accelerating over the next three years. The combination with Hawaiian gives us the scale to be stronger than either of us could have been on our own – giving guests what they want, where and when they want it. And it will drive substantial financial results that will continue to set us apart from our competitors.”

– Shane Tackett

Chief Financial Officer of Alaska Air Group

Expanding commercial growth and opportunity

With contributions coming across network, product, loyalty and cargo, the commercial organization will drive the vast majority of the expected profit growth over the next three years — unlocking an additional $800M in revenue.

“We expect an unprecedented level of revenue growth at Alaska over the next three years. We’re focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately preference. Our guests will benefit from more premium seats, an enhanced loyalty program with even more ways to earn and redeem miles, and new global destinations to the places they most want to go.”

– Andrew Harrison

Chief Commercial Officer of Alaska Airlines

The commercial growth begins today with benefits for every guest and customer.

Connecting our guests to the world

The company will begin offering new nonstop flights on A330 aircraft to key Asian leisure and business markets in 2025 – connecting Seattle to Tokyo Narita in Japan and Seoul Incheon in South Korea.

Daily nonstop Seattle-Tokyo Narita service starts in May 2025, offering guests an enticing nonstop option between the Pacific Northwest and Japan. Flights can be purchased now at alaskaair.com and hawaiianairlines.com. Nonstop Seattle-Seoul Incheon service is scheduled to begin in October 2025, with fares available for purchase early next year.

For more information about the new Seattle service to Tokyo Narita and Seoul Incheon, as well as additional network and schedule changes, click here.

Scaling our premium experience

Announced in July, Alaska will increase its premium seat mix on its Boeing narrowbody fleet to 29%, with plans to expand premium cabins on the widebody fleet being developed.

Alaska will continue to expand the Lounge program, building off the recently-opened, brand new Lounge in San Francisco. Planned Lounges in San Diego International Airport and Honolulu’s Daniel K. Inouye International Airport will join the portfolio, followed by a new international lounge in Seattle by 2027.

These investments will serve to sustain and improve an already industry-leading net promoter score for both Alaska Airlines and Hawaiian Airlines – 20 points above the legacy carriers’ average.

Creating a valuable loyalty ecosystem

In addition to previously announced enhancements to the award-winning Mileage Plan, Alaska will launch a premium credit card built for the global traveler, including an innovative Global Companion Award Certificate, 3x miles on all eligible foreign and dining purchases, an even faster path to elite status and more. The premium credit card will be perfect for the guest looking to get the most out of the expanded Alaska Air Group network.

Interested guests can join an early-access list to receive an exclusive link to apply for the new premium credit card, which is expected to be available in summer 2025. Pre-register your interest at alaskaair.com/premium-card by Dec. 31, 2024, for an exclusive offer.

Growing cargo and diversifying revenue

Building on the decades-long expertise of serving communities reliant on air travel and freight, the combined network and widebody fleet is poised to double in revenue over the next few years. The expanded cargo organization is led by industry veterans and is estimated to unlock margins that are two to three times the system average.

As Asia represents 22% of the total global air cargo market, the new passenger service between the continental United States and Japan and South Korea are the first steps to directly connect Alaska’s Seattle flagship cargo hub to the world’s most lucrative cargo markets.

Full Year 2025 Outlook

Looking ahead, the company anticipates its synergy targets and commercial initiatives will allow for no dilution to adjusted pretax margin in 2025 compared to 2024. Further, it expects to grow

EPS by 30% and produce positive free cash flow, while investing in the fleet, balance sheet and shareholder returns.

Webcast Information

Webcast information Alaska’s Investor Day presentation will be available via webcast at news.alaskaair.com/investor-relations starting at 1 p.m. Eastern time and concluding at approximately 3 p.m. Eastern time. The webcast and presentation materials can be accessed through Alaska’s investor relations website. A replay will be available following the conclusion of the event.

Tune into Webcast 1 p.m. EST

Alaska Air Group Investor Relations

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Forward Looking Statements

This presentation may contain forward-looking statements subject to the safe harbor protection provided by Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995. These statements relate to future events and involve known and unknown risks and uncertainties that may cause actual outcomes to be materially different from those indicated by our forward-looking statements, assumptions or beliefs. For a discussion of risks and uncertainties that may cause our forward-looking statements to differ materially, see Item 1A of the Company’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2024. Some of these risks include competition, labor costs, relations and availability, general economic conditions, increases in operating costs including fuel, uncertainties regarding the ability to successfully integrate the operations of the recently completed acquisition of Hawaiian Holdings, Inc. and the ability to realize anticipated cost savings, synergies, or growth from the acquisition, inability to meet cost reduction, ESG and other strategic goals, seasonal fluctuations in demand and financial results, supply chain risks, events that negatively impact aviation safety and security, and changes in laws and regulations that impact our business. All of the forward-looking statements are qualified in their entirety by reference to the risk factors discussed in our most recent Form 10-

Q. We operate in a continually changing business environment, and new risk factors emerge from time to time. Management cannot predict such new risk factors, nor can it assess the impact, if any, of such new risk factors on our business or events described in any forward-looking statements. We expressly disclaim any obligation to publicly update or revise any forward-looking statements made today to conform them to actual results. Over time, our actual results, performance or achievements may differ from the anticipated results, performance or achievements that are expressed or implied by our forward-looking statements, assumptions or beliefs and such differences might be significant and materially adverse.

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Alaska Air Group launches new global gateway in Seattle with unveiling of nonstop routes on Hawaiian Airlines to Tokyo Narita and Seoul Incheon

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Summary

Alaska Airlines and Hawaiian Airlines also release combined spring/summer schedule with more choices and improved connectivity for guests flying between U.S. continent and Hawaiʻi

As the only West Coast-based airline, our expanded winter schedule is part of our ongoing commitment to expand service in the region and deliver a seamless and remarkable travel experience for our guests.

Alaska Air Group is celebrating another milestone in the combination of Alaska Airlines and Hawaiian Airlines with the launch of Seattle as a new global gateway, connecting our guests to the world through a remarkable travel experience rooted in safety, care and performance. New nonstop service with Hawaiian Airlines widebody aircraft between Seattle and Tokyo Narita, Japan (NRT), and Seoul Incheon, South Korea (ICN) will begin in 2025, and an enhanced domestic network for the two airlines will launch this spring.

Daily nonstop flights between Seattle and Tokyo Narita start on May 12, 2025, offering guests an enticing option when traveling between the Pacific Northwest and Japan on Hawaiian’s Airbus A330-200 aircraft. These flights, along with connections to other Asian destinations on oneworld Alliance partner Japan Airlines, can be purchased now at alaskaair.com and hawaiianairlines.com. Nonstop service between Seattle and Seoul Incheon is scheduled to begin in October 2025, with fares available for purchase early next year, along with additional flight details.

Air Group’s Seattle hub is the largest on the West Coast of any carrier, serving 104 nonstop destinations across North America, allowing for convenient travel options and connections. Including Tokyo Narita and Seoul Incheon, the company plans to serve at least 12 nonstop global destinations with long-haul widebody aircraft from our Seattle gateway by 2030, with further specifics on where and when to be revealed later.

“We believe our guests will be as excited as we are about these new nonstop flights to Tokyo and Seoul – two of the world’s most dynamic cities. From our global gateway in Seattle, we can conveniently connect travelers from across our network as they head to Asia and beyond. Hawaiian’s spacious widebody aircraft, along with its excellent onboard service and amenities, will make for a terrific trip from one side of the Pacific Rim to the other.”

– Ben Minicucci

Chief Executive Officer at Alaska Air Group

Our new widebody service between Seattle and Tokyo Narita enables us to right-size our capacity between Hawaiʻi and Japan, a market that has experienced a weaker leisure travel demand in the wake of the pandemic. As we reposition the aircraft on the Honolulu-Tokyo Narita route to Seattle, we will offer more flying options between Honolulu and Tokyo Haneda – one of two international airports in Japan’s capital — by increasing Hawaiian’s service from 12 to 14 flights a week. Hawaiian will also continue to offer nonstop service between Honolulu and both Osaka and Fukuoka for a total of 24 weekly roundtrips between Hawaiʻi and Japan.

We are also enhancing our newly combined domestic network with strategic changes to where, when and what type of aircraft we fly. Our primary goals are to improve performance, expand growth opportunities, and offer our guests increased choice, network connectivity and convenience. The adjustments begin to take effect in late March with our spring schedule and continue to roll out through the second quarter:

More choices for our guests flying between the West Coast and Hawaiʻi:

We’re updating our departures to improve our time-of-day coverage. We will offer 20% more seats between Seattle and Honolulu, with three of our six daily nonstop flights from Seattle to Honolulu on widebody Hawaiian aircraft. This helps us accommodate an expected increase in passenger and cargo demand. In Portland, there will be three daily nonstops to Honolulu with convenient staggered departure times and a 25% increase in available seats. We’re also improving connectivity in San Diego — a growing West Coast gateway to Hawaiʻi for Air Group – with mid-morning and late afternoon departures to Maui instead of just morning departures, and newly timed mid-afternoon and redeye departures from Maui.

Improved connectivity for East Coast and Midwest flights to Hawai‘i:

We will offer an adjusted flight schedule using our combined network to allow for flights from the East Coast and Midwest to connect more easily on the West Coast before heading to the Islands. In addition to the new redeye between Maui and San Diego, we are adding three more overnight flights from Hawaiʻi to the West Coast: Honolulu and Maui to Portland, and Honolulu to San Francisco. The redeye flights unlock new connections for our flyers across the continental U.S. and will boost the utilization of Hawaiian aircraft. Improved connectivity will open greater access to Hawai‘i for guests throughout our network and strengthen nonstop and one-stop access to destinations across North America for Hawai‘i residents.

Maximizing widebody flying:

To accommodate additional guests, we will fly Hawaiian’s larger A330 aircraft on three flights between Honolulu and Seattle and move to one daily flight with an A330 between Honolulu and Sacramento. During the peak summer season in the state of Alaska, we will deploy Hawaiian A330 aircraft to fly between Seattle and Anchorage to take advantage of the aircraft’s higher seating and cargo capacity. Alaska and Hawaiian have complementary cargo networks, with cargo playing a crucial role in the communities they serve. Alaska will fly at least 18 daily roundtrips this summer between Seattle and Anchorage.

New nonstops between San Francisco and the Islands:

We’re adding new nonstops on Alaska between San Francisco and both Kona on Hawai‘i Island and Līhu‘e on Kauaʻi. San Francisco-Kona service will be four times a week starting June 12, 2025, and San Francisco-Līhuʻe will be three times a week starting June 13, 2025. With these new flights, Alaska and Hawaiian will offer four daily nonstop flights to the four main Hawaiian Islands from San Francisco, one of our key West Coast hubs. The new flights are available for purchase now at alaskaair.com and hawaiianairlines.com.

Adding more flying with the Hawaiian brand:

To better utilize the fleet, we’ve increased the number of hours Hawaiian’s Boeing 787-9 and Airbus A321 aircraft fly daily. This means more flying time for Hawaiian’s crews and more union jobs. The A321s will fly 25% more than they did before. This strategy mitigates the impact of delayed Boeing 737 deliveries while enabling us to expand our overall network reach.

Alaska and Hawaiian continue to work on obtaining a single operating certificate from the Federal Aviation Administration (FAA), a process that is expected to be completed by October 2025. Each airline will operate separately until the certificate is issued. Even with the combination into one great airline, the company will keep the two brands our guests love so much.

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

 

The Oʻahu stopover that turned my Auckland trip into a responsible travel experience

by | April 3, 2026 | Destinations | 0 Comments

Breaking up her journey from San Francisco to Auckland with a 24-hour stay in Oʻahu, writer Ali Wunderman discovered the meaning of travel pono (responsibly) and how responsible travel can create more meaningful global experiences for every traveler.
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From touchdown to tip-off, how Alaska Airlines and March Madness Alaska unite 49th state communities

by | March 26, 2026 | Community, Destinations | 0 Comments

As the state's largest high school basketball tournament, March Madness Alaska brings communities together each year, with Alaska Airlines playing a key role in connecting teams and families to the moments that matter most.
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More seats and routes as Alaska and Hawaiian scale up for largest spring break operation ever

by | March 16, 2026 | Company, Destinations | 0 Comments

Spring break is shaping up to be the busiest ever for Alaska Airlines and Hawaiian Airlines as the combined carrier’s global and domestic network continues to expand.
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Start spring early and see the world with Atmos™ Rewards Global Getaways

by | February 17, 2026 | Destinations, Loyalty | 0 Comments

Atmos™ Rewards Global Getaways offers members up to 60% off award tickets to select destinations, allowing travel between Feb. 27 and May 12.
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Snowy temples, fewer crowds and onsen bliss: Why Japan shines in the winter

by | February 4, 2026 | Destinations | 0 Comments

Here’s why a visit to Japan is a must in winter — and how travel writer Chris Dong made the most of his off-season trip with Alaska and Hawaiian.
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How Atmos™ Rewards took a mountaineer from Seattle to the Seven Summits of the world

by | January 27, 2026 | Destinations, Loyalty | 0 Comments

Atmos™ Titanium member Nate channeled his Pacific Northwest roots into an epic global mountaineering quest — with Alaska Airlines and oneworld partners helping him reach every summit.
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La Paz weekend getaway: A sun-soaked escape made easy with Alaska Airlines’ L.A. nonstop and Atmos™ Rewards

by | January 15, 2026 | Destinations | 0 Comments

Follow travel writer Chris Dong to La Paz, Mexico, where our nonstop from L.A. delivers him straight to sunshine, fresh seafood and Baja bliss.
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Alaska Airlines bolsters service from Anchorage and Portland with seven new routes, including nonstop flights to Boston, Jackson Hole and four Washington state cities

by | December 18, 2025 | Destinations | 0 Comments

Our new flights begin as early as this March, with most beginning in mid-June.
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Alaska Airlines is now selling tickets for new nonstop flights between Seattle and London Heathrow on Boeing 787 Dreamliner aircraft

by | December 10, 2025 | Destinations | 0 Comments

We’ll offer daily, year-round service to London on our long-haul, twin-aisle 787-9 aircraft starting May 21, 2026
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Ready, set, Italia! Alaska Airlines opens ticket sales for new nonstop flights between Seattle and Rome on widebody 787 Dreamliner aircraft

by | November 13, 2025 | Destinations | 0 Comments

Alaska Airlines will fly daily, seasonal service to Rome starting on April 28, 2026, on our long-haul Boeing 787-9 aircraft.
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Summer isn’t over: Set out on amazing Global Getaways across the Pacific with Atmos Rewards redemptions  

by | November 4, 2025 | Destinations, Loyalty | 0 Comments

Global Getaways from Alaska Airlines and Hawaiian Airlines offer Atmos Reward members up to 50% off award tickets to select destinations.
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Alaska Airlines strengthens commitment to San Diego, Portland and Hawai‘i with 13 new routes, and adds more flight frequencies across our network

by | October 27, 2025 | Destinations | 0 Comments

We’ll fly nonstop to the top 15 most popular markets from San Diego next spring, and Portland flyers will enjoy four new nonstop destinations.
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Marching Together to Commemorate One of Pearl Harbor’s Last Remaining Survivors

Marching-Together

While December is the hallmark of festivities and holiday cheer, it is also a month of commemoration for one of the United States' darkest days in its history: the surprise attack on Pearl Harbor Naval Shipyard. Ira “Ike” Schab, the last surviving sailor from the USS Dobbin and a U.S. Navy musician who was aboard the vessel the morning of the attack 83 years ago, helped his shipmates fight back by feeding ammunition into machine guns.

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Schab was photographed with his son, also a Navy veteran, and the U.S. Navy Pacific Fleet Band and a U.S. Navy honor guard.

 

Last week, Hawaiian Airlines welcomed onboard the 104-year-old Schab and his family as they traveled to Honolulu from Portland to attend the annual Pearl Harbor Remembrance Day event and pay respects to his fellow shipmates and the more than 2,000 people who died in the attack. Crewmembers on Hawaiian’s Airbus A330 personally thanked Schab for his dedication and service to the United States and made in-flight announcements recognizing him.

PDX crew

Schab, photographed with the HA49 crew and his daughter, was welcomed warmly by crewmembers and guests onboard the flight.

 

HA49

HA49 arrived to a rare water cannon salute in honor one of Pearl Harborʻs last remaining survivors.

 

Upon arrival, John Kim, president of the Hawaiian Airlines Veteran Employee Network (HAVEN) employee group, greeted Schab and his family at their seats and escorted them to the gate. Waiting for him outside the jet bridge was the U.S. Navy honor guard and live music by the U.S. Pacific Fleet Band — the same ensemble he once played with as a tubist.

Schab’s presence drew a large crowd, with travelers pausing their journey to gather around and honor one of the country’s last remaining World War II heroes.

HA49Schab

Kim escorted Schab off the aircraft and to the gate, where a crowd of servicemembers and civilians gathered to pay their respects.

 

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The U.S. Pacific Fleet Band performed at the gate for Schab and his family.

 

“It was an honor to represent Hawaiian Airlines and our veteran employees in welcoming one of our nation’s oldest Pearl Harbor survivors, Ira ‘Ike’ Schab. For years, Ike didn't want to return to Hawaiʻi because the memories were too horrific for him to relive. Seeing Ike smile with others at the gate ceremony and on the aircraft is a true testament to his strength and resiliency,” Kim said.

“Ike’s attendance at the Pearl Harbor anniversary events is incredibly significant, and we are proud to have been his family’s carrier of choice in returning to Honolulu once again.”

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On Saturday, as civilians and military communities around the country paused to observe the anniversary of the attack, thousands gathered in Waikīkī in the Pearl Harbor Remembrance Parade to memorialize the events of Dec. 7, 1941, that catapulted the United States into World War II and changed the country – and Hawaiʻi – forever.

In another first for the combined company, Hawaiian Airlines and Alaska Airlines veteran employee groups proudly walked side by side in the Pearl Harbor Remembrance Parade, sharing their collective pride in honoring the military.

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Kim, who helped bring the two groups together for the parade, added, “The coming together of HAVEN and Alaska’s Military, Veterans and Allies Business Resource Group (MVA BRG) feels refreshing and motivating to know we share the same North Star of creating a sense of community and belonging among our veteran employees.”

Jet away to winter-inspired destinations around the world using fewer Alaska Airlines Mileage Plan miles with Global Getaways

GG

Summary

Exclusive to Mileage Plan™ members, enjoy access to unbeatable worldwide award travel offers each quarter — so you can turn your miles into unforgettable global adventures.

Each quarter will feature limited-time travel offers to select international destinations — carefully curated to help you explore rich cultures and traditions or embrace nature’s wonder.

December is the season of giving, so why not treat yourself to a winter trip to Vienna, Zurich, or Geneva, now for fewer Alaska Airlines Mileage Plan miles.

Now through Dec. 31, 2024, we are offering these destinations and more for up to 50% savings on award redemption with us and our global partners with Global Getaways. Mileage Plan members can redeem miles at alaskaair.com for travel between Jan. 1, 2025, through April 30, 2025, in economy and premium economy cabins.

Geneva, Switzerland

Now starting at 20,000 miles instead of 30,000 miles

Let’s go

Zurich, Switzerland

Now starting at 20,000 miles instead of 22,500 miles

Let’s go

Vienna, Austria

Now starting at 20,000 miles instead of 30,000 miles 

Let’s go

Kelowna, British Columbia, Canada

Now starting at 10,000 miles instead of 12,500 miles

Let’s go

Yerevan, Armenia

Now starting at 30,000 miles instead of 42,500 miles

Let’s go

Almaty, Kazakhstan

Now starting at 30,000 miles instead of 42,500 miles

Let’s go

We first introduced Global Getaways in April 2024. Over the last year we have made it easier to book redemptions and buy tickets with our partners on alaskaair.com. Our program offers enhanced simplicity, value, and availability for guests looking to redeem their Mileage Plan miles for travel with our partners. The streamlined charts provide a clearer idea of how many miles are needed to fly to and within regions of the world with partner award travel now starting as low as 4,500 miles one-way for short trips, down from 7,500 miles.

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Alaska Airlines New Year’s at the Needle

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Summary

The Space Needle is proud to present Alaska Airlines New Year’s at the Needle, Seattle’s beloved pyrotechnic and light spectacular, to usher in 2025. 

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. Plus, partygoers at Seattle Center will watch the Space Needle become a canvas for the impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

The Space Needle is proud to present Alaska Airlines New Year’s at the Needle, Seattle’s beloved pyrotechnic and light spectacular, to usher in 2025. Viewers up and down the West Coast will be dazzled as hundreds of drones take to the sky leading up to the largest structurally-launched firework show in North America. This year, San Diego will join the televised event in addition to Portland, Spokane, and Seattle.

“We are so excited to partner with Alaska Airlines to bring New Year’s at the Needle to even greater heights,” said Ron Sevart, Space Needle President & CEO. “Travel has the incredible power to inspire, and Alaska Airlines has been connecting the West Coast to the world for 92 years. As we ring in 2025, I can’t think of a better sponsor to help the entire Pacific Time Zone dream even bigger for the year ahead.”

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. The formations will take viewers around the wonders of the West Coast, from San Diego to the Pacific Northwest. A drone countdown leads into a thrilling pyrotechnic display as fireworks launch from the tower at midnight. Plus, partygoers at Seattle Center will watch the Space Needle become a canvas for the impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

“As the only West Coast-based airline, we look forward to ringing in the New Year with our loyal guests, from Seattle to San Diego,” said Ben Minicucci, CEO of Alaska Airlines. “New Year’s at the Needle is one of Seattle’s most iconic celebrations and as the hometown airline, we’re honored to be a part of it.” Those in Seattle are invited to watch the skies light up in brilliant color at Seattle Center. The best viewing is at the International Fountain Lawn and the Fisher Pavilion. Attendees can also check out giveaways at Alaska Airlines’ pop-up booths at the Armory and surrounding outdoor areas, including a special giveaway for Alaska Airlines credit card holders.

Viewers at home can tune-in to the live broadcast starting at 11:30PM PT on KING 5 in Seattle, KGW 8 in Portland, KREM 2 in Spokane, and CW 8.2 in San Diego. Bonus coverage will begin at 11:00PM PT on streaming (KING5+, KGW8+, KREM2+, and over the air in San Diego on CW 8.2). Those watching the show in the surrounding area can tune in to a live simulcast of the soundtrack on HITS 106.1 in Seattle. The broadcast will include behind-the-scenes coverage of the New Year’s spectacular, and musical performances by Seattle-based band Sugar Bones live from the top of the Space Needle.

Please note, there are no New Year’s Eve events atop the Space Needle; however, the tower does have extended hours on December 31 and will be open from 9:00 AM to 8:00 PM.

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Alaska Airlines takes center stage as the official airline of Coachella and Stagecoach Festivals

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Summary

Alaska Airlines is now the official airline sponsor of Coachella and Stagecoach! 

Our extensive flight network offers seamless connections from major West Coast hubs across the Pacific Northwest, California and beyond. And for festival goers in select cities in California, Arizona, Nevada and Utah, we’re making it easier than ever to get to both Coachella and Stagecoach this year.

Get ready for a first class festival experience and an unforgettable journey to the desert skies next spring! Alaska Airlines is excited to be named the official airline of Coachella and Stagecoach with its first-ever partnership.

Alaska Airlines is your ticket to good vibes with the most flights to Palm Springs*, one of the closest airports to Indio, California—home to both music festivals. Coachella returns on April 11-13 and 18-20 followed by the ultimate country music party at Stagecoach on April 25-27—explore the recently announced lineups now!

Ready to elevate your festival journey? Book today at alaskaair.com and discover that, together with Hawaiian Airlines, our extensive flight network offers seamless connections from major West Coast hubs across the Pacific Northwest, California and beyond. Fly nonstop to Palm Springs or touchdown in Southern California at convenient airports like Los Angeles, Ontario or San Diego–then caravan with friends to the heart of the Coachella Valley.

Plus, you can put your hard-earned miles to work and redeem them for flights on Alaska or Hawaiian Airlines to over 140 incredible destinations worldwide.

For festival goers in select cities in California, Arizona, Nevada and Utah, we’re making it easier than ever to get to both Coachella and Stagecoach this year! Sign up for Alaska Airlines Flight Pass, a groundbreaking subscription service with fares as low as $.01 plus taxes and fees. With lower-than-average fares, no blackout dates and the ability to earn miles, Flight Pass ensures your festival experience begins the moment you book.

Every day we connect people to the places and experiences they love most, and partnering with Coachella and Stagecoach is yet another way to deliver on that commitment. We can’t wait to welcome guests on board and provide them with the remarkable care we’re known for as they head to the desert this spring. And be sure to keep your eyes open for a few surprises and unique ‘upgraded experiences’ along the way!”

– Eric Edge

Managing Director of Marketing and Advertising at Alaska Airlines

* More flights/seats to PSP than any other carrier” (YE April 2025 as of 11/20/2024)

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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