HawaiianMiles is now Atmos™ Rewards with more ways to earn, more destinations to explore and more perks to enjoy

October 1, 2025
Loyalty
Hawaiian Airlines
28 min read

Summary

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As we continue to honor the legacy of HawaiianMiles through meaningful partnerships and local travel perks, we’re excited to welcome you into a more expansive, rewarding future.

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Coming later in 2026, we’re excited to introduce a 50% bonus on points and status points for Neighbor Island travel for all Huaka‘i by Hawaiian members.

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With Atmos Rewards, members can now earn up to five times more points for Neighbor Island travel than they could with HawaiianMiles.

Starting today, HawaiianMiles is officially part of Atmos™ Rewards, Alaska Airlines and Hawaiian Airlines’ newly enhanced loyalty program. The recently named No. 1 airline rewards program by U.S. News & World Report (2025–2026) is designed to give all members more ways to earn, more destinations to explore and more perks to enjoy.

This marks a significant milestone in our loyalty journey — one shaped by the voices of our guests and HawaiianMiles members. The Atmos Rewards and Huaka‘i by Hawaiian programs were thoughtfully designed to reflect how our guests travel and what they value most, while introducing exclusive benefits tailored for kamaʻāina. As we continue to honor the legacy of HawaiianMiles through meaningful partnerships and local travel perks, we’re excited to welcome you into a more expansive, rewarding future.

Atmos Rewards recognizes the uniqueness of travel for Hawai‘i residents and is making Neighbor Island travel more rewarding than ever — with members now earning up to five times more points on flights between the Islands. Plus, Neighbor Island award redemptions now start at just 4,500 points one-way — making it easier than ever to visit family, attend events or explore the Islands.

Members will continue to enjoy partnerships with beloved local brands like Foodland, Local Motion Hawaii, and Big City Diner, earning points while supporting local businesses.

All existing Huaka‘i by Hawaiian benefits — including one free checked bag on Neighbor Island flights and monthly travel deals — carry over to Atmos Rewards. And coming in 2026, we’re excited to introduce a 50% bonus on points and status points for Neighbor Island travel for all Huaka‘i by Hawaiian members. It’s a new era of loyalty — rooted in Hawai‘i, and ready to take you further.

We recognize the deep connection many residents have with HawaiianMiles. It’s more than a loyalty program — it’s been a trusted travel companion for generations. As we transition HawaiianMiles into Atmos Rewards, we do so with gratitude and respect, knowing that Atmos Rewards and Huaka‘i by Hawaiian will carry forward its spirit while unlocking a world of new possibilities. Whether you’re island-hopping or heading to Asia, Europe or beyond, Atmos Rewards is your gateway to more — more destinations and more benefits, all while delivering the same authentic Hawaiian hospitality our guests have come to love for the past 95 years.”

Alisa Onishi

Managing director of Hawai‘i marketing, Alaska Airlines and Hawaiian Airlines

Starting today, Oct. 1:

Your miles are coming with you but are now called points — and they retain their full value (one mile = one point).

Your status is coming too, with new tiers like Atmos Silver, Gold, Platinum and Titanium. And now you can earn status points through partner airlines, non-air partners and award travel.
Access 1,000+ destinations through Alaska, Hawaiian and 30-plus global airline partners, including oneworld^® member airlines.
With Atmos Rewards, members can now earn up to five times more points for Neighbor Island travel than they could with HawaiianMiles with a minimum of 500 miles earned per flight — and members earn status points faster, too, from hundreds of dining, shopping and travel partners like Lyft and Avis to millions of hotels and vacation rentals worldwide.

Neighbor Island award redemptions now start at just 4,500 points one-way — a 25% reduction from the previously published Main Cabin price.
Continue earning with your favorite local partners – Foodland and Local Motion Hawaii are now part of Atmos Rewards, as well as local dining partners including MW, Teddy’s Bigger Burgers, Big City Diner and more.
Complimentary upgrades for status holders are available across a wider network, including Alaska, American and Hawaiian Airlines.
Milestone perks start at just 10,000 status points, with benefits like complimentary status for a trip, bonus points and car rental upgrades.

What’s coming later in 2026

Choice-based earning

For the first time in any global airline loyalty program, members will be able to choose how they earn points and status points:

Distance traveled: Earn based on how far you go with one point for every mile flown. For thrifty travelers who take cross-country or international trips, this might be the best choice.
Price paid: Earn five points for every $1 spent when purchasing a flight. This includes airfare and upgrades purchased in premium cabins. For travelers flying in our premium cabins, including our lie-flat suites, this might be the best choice.
Segments flown: Earn a flat 500 points for each flight segment flown. For flyers who take numerous short-distance flights, such as those between Neighbor Islands in Hawai‘i or within California, this option guarantees a set number of points on every trip. This flexibility allows you to tailor your rewards to your travel style.

Enhanced Huaka‘i benefits

Huaka‘i by Hawaiian is getting even better:

Timed with choice-based earning, launching later in 2026, members will also receive a 50% bonus on points and status points for Neighbor Island flights.
Continued perks like one free checked bag and quarterly fare discounts (currently available).

Upgrades with Points

A new way to redeem points for upgrades is coming. Stay tuned.

Earn status faster

No cap on status points earned when using the Hawaiian Airlines Bank of Hawaii World Elite Mastercard.

As we turn the page from HawaiianMiles to Atmos Rewards, we’re embracing a future shaped by flexibility, recognition, and connecting to our island communities. Whether you’re traveling near or far, Atmos Rewards and Huaka‘i by Hawaiian are designed to elevate your experience, honor your loyalty, and support the journeys that matter most. Mahalo for being part of this evolution — we’re excited to continue our loyalty journey together.

Click here for more information about HawaiianMiles and Atmos Rewards

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Let coffee be your compass this International Coffee Day and beyond

September 30, 2025
Destinations
Alaska Airlines
19 min read

Summary

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This International Coffee Day, we’re inviting our guests to travel further and sip more.

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Thanks to our global network, guests and Atmos™ Rewards members can enjoy richer experiences and shared moments in some of the world’s most iconic coffee destinations.

A good cup of morning joe is the mark of an equally great day. For some, the day’s first sip of coffee is more than a habit — it’s a ritual that brightens the senses and ushers in a new day. Coffee is also a connector: we sip it as we gather, gift it to friends as a gesture of care, brew it for guests as a symbol of hospitality and make it the first stop on our travels to fuel whatever adventure lies ahead.

Thanks to our global network and the extended reach of the oneworld^® Alliance, our guests and Atmos™ Rewards members can indulge in shared moments and richer coffee experiences while exploring destinations around the world.

This International Coffee Day, we invite you to travel further and sip more.

Travel and sip for the hometown vibes

At Alaska Airlines and Hawaiian Airlines, guests can enjoy brews that celebrate some of the places we call home.

Flying on Alaska Airlines? Indulge in a custom blend by Pacific Northwest coffee pioneer and Portland favorite Stumptown Coffee Roasters. Our exclusive brew was crafted to taste just as exceptionally smooth in the sky as it does on the ground.

Traveling with Hawaiian Airlines? We’re serving up Lion Coffee, a bold French roast that is only available while flying on Hawaiʻi’s hometown carrier and roasted in urban Honolulu.

Travel and sip for the cafe culture

Coffee is the fuel for bustling U.S. West Coast cities like Seattle, Portland and San Francisco, where craftsmanship and innovation converge in every steaming cup.

Internationally, our guests can discover specialty blends crafted by modern coffee connoisseurs across Seoul and Tokyo, both served nonstop from Seattle. Ready to step up your coffee game? It’s time to experience Australia’s legendary cafe scene — fly direct from Honolulu to Sydney, or connect one-stop from the Pacific Northwest, to indulge in all the flat whites and long blacks (Aussies’ equivalent of the americano) your caffeine-craving heart desires.

Coming soon: warm body and soul in Iceland’s thriving coffee scene, sip lavish cappuccinos and rich espresso in Rome and experience London’s growing community of cafes.

Travel and sip for the beans

Great coffee doesn’t just come from the hands of skilled baristas and roasters — it begins in places where growing is an art form.

In the Hawaiian Islands, coffee tree crops blanket the volcanic slopes of Kona and Ka‘ū on Hawaiʻi Island and in Upcountry Maui. Opting for farm tours and locally grown coffee beans is a simple way to support local growers, who capture Hawaiʻi’s unique sense of place in every batch of beans they grow, harvest and roast.

Our network also connects travelers to coffee-growing regions like Oaxaca, Mexico, Guatemala City, Guatemala, and San José, Costa Rica — where café is woven into daily life as both a cultural identity and an economic lifeline.

Travel and sip for the distance

Ready to go further and explore more? As a oneworld^® Alliance member airline, our guests can earn and redeem their Atmos™ Rewards points for travel to over 1,000 destinations, including iconic coffee-producing countries like Colombia, Brazil and Kenya.

Visit alaskaair.com

Visit hawaiianairlines.com

Faster flights, fewer delays: Now is the time to innovate for smarter air traffic control

September 26, 2025
On The Record
Alaska Airlines
3 min read

Our nation’s air traffic control system is in urgent need of investment and modernization.

Read this paper from Alaska Airlines and Hawaiian Airlines outlining key actions required to bring the ATC system into the future.

Read the full report

Alaska Air Group announces leadership transitions at Alaska Airlines and Horizon Air

September 26, 2025
Company
Alaska Airlines
20 min read

Summary

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Jason Berry to be named chief operating officer of Alaska Airlines, succeeding Constance von Muehlen who will retire after a groundbreaking career in aviation

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Alaska Air Group veteran, Andy Schneider, to be appointed CEO and president of Horizon Air

Alaska Air Group today announced several leadership transitions that reflect the organization’s commitment to operational excellence and its people-first culture.

After nearly 15 years of dedicated service to Alaska Airlines, Chief Operating Officer Constance von Muehlen will retire. Von Muehlen joined Alaska in 2011 and became COO in 2021, where she led the airline through a period of significant growth and transformation. Her leadership has been instrumental in advancing safety, reliability and innovation across the airline’s operations.

Succeeding von Muehlen as chief operating officer will be Jason Berry, a 30-year industry veteran who currently serves as president of Horizon Air and executive vice president of cargo for Alaska Air Group.

Berry brings deep operational expertise and a strong track record of leading teams with heart and precision. His experience spans cargo, ground services, and regional operations, including leadership roles at Air Canada, Cargolux and McGee Air Services.

Berry’s role will be effective Nov. 3, 2025, with von Muehlen staying on until February 2026 in an advisory capacity to support a seamless transition.

With Berry stepping into the COO role at Alaska Airlines, Andy Schneider will be named CEO and president of Horizon Air. Schneider currently serves as senior vice president of people at Alaska Airlines and has played a pivotal role in shaping the company’s culture and talent strategy.

Over her more than 35 years with Air Group, Schneider has held various operations roles, including as Alaska’s vice president of inflight and call center services and senior vice president of people and customer services at Horizon.

Her leadership will guide Horizon Air into its next chapter, continuing its legacy of exceptional regional service.

These transitions mark an exciting moment for Alaska Air Group, and the milestone of a single operating certificate is a natural time to evolve our leadership team as we grow into a global premium airline. I am deeply grateful for Constance’s remarkable contributions during an exceptionally dynamic time for our company and industry, and I am thrilled to welcome Jason and Andy into their new roles. Their leadership will help us continue to deliver on our commitment to connect guests to the world through a remarkable experience rooted in safety, care and performance.”

Ben Miniccuci

President and CEO, Alaska Air Group

“It has been an absolute privilege to lead Alaska’s frontline teams these past 5 years — out of the pandemic, into an integration and always putting safety and excellence at the forefront,” said von Muehlen. “Every day, I get to see how Alaska regularly leads the industry in care and performance, and it’s because of the dedication of thousands of technicians, flight attendants, pilots, customer service agents, dispatchers and everyone in between. I know they will continue this excellence with Jason at the helm.”

“This is an incredibly exciting time at Alaska and Hawaiian Airlines. As we move toward the next integration milestone, a single operating certificate, we’re bringing together incredible frontline teams who will continue to lead the industry in safety, remarkable customer service and operational excellence,” Berry said. “I am so honored to be taking on this new role as we build on the great foundation Constance and her team have established and know that Horizon is in great hands with Andy as CEO and president.”

“I am so humbled and honored to be returning to Horizon after more than 14 years,” said Schneider. “What makes Horizon special are the incredible people who work here and the important role they play as a lifeline for the communities we serve. I’m so excited for this next chapter as we build on the rich legacy the Horizon team has established.”

Learn more about our leaders

About Alaska Air Group

Celebrating art and aloha at the Hawai‘i Walls 2025 festival

September 25, 2025
Company
Hawaiian Airlines
21 min read

Summary

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Hawai‘i Walls 2025 kicked off last week, bringing together over 50 artists to transform an urban Honolulu neighborhood with vibrant murals — including a community-painted piece that celebrates pride and place.

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Hawaiian Airlines has been a proud supporter of the art festival for a decade, supporting community events and artists from across our global network.

Hawai‘i Walls is more than a showcase of murals — it’s a movement. As a long-time supporter of the local art festival, Hawaiian Airlines proudly supported this year’s cohort of artists from Hawaiʻi and around the world to transform a section of urban Honolulu with colorful murals and community celebrations.

The 13^th annual Hawai‘i Walls festival, which took place from Sept. 15–21, brought together over 50 acclaimed artists to collaborate on large-scale murals, gallery exhibitions, artist talks and free public events. The gathering is hosted by World Wide Walls (formerly known as POW! WOW! Hawai‘i), a global network of artists and events that first took root in Honolulu.

Photo by Elyse Butler @oceanelyse

Jasper Wong, founder of World Wide Walls, was born and raised on Oʻahu and launched the festival with friends in 2010. Those initial events, which enlivened metropolitan areas with large-scale paintings and walkable art experiences, quickly gained notoriety and popularity. Today, World Wide Walls engages with mural, street and contemporary artists and hosts over 85 festivals across North America, Asia, Europe and the Pacific.

“We really believe in the impact that art can have on a community, not just in sharing stories, providing platforms and building bridges, but also in how it can create pride in places that may otherwise feel forgotten,” said Wong.

Photos by Hawaiian Airlines

The 2025 Hawaiʻi Walls festival centered around Farrington High School in Kalihi, an urban Honolulu neighborhood with one of the highest concentrations of public schools in the state. Home to a large and diverse population, Kalihi is considered a cultural melting pot, with various Pacific Islander and Asian groups making up its vibrant community.

“Kalihi was an important neighborhood for me to give back to because, in a lot of ways, I grew up there,” said Wong. “My mother had a grocery store across from Farrington High School, and I spent much of my childhood in that store.”

A section of the Hawaiʻi Walls 2025 community-painted mural | Photo by Brandon Shigeta @bshigeta

Over the course of a week, Wong and a team of volunteers and artists transformed the Farrington High School campus into an open-air gallery with over 50 permanent murals, including a 71-foot community-painted piece that depicts a playful “class photo” with multicultural characters and creative nods to the neighborhood’s unique roots and characteristics. Located near classrooms for special needs students, the mural now greets those students and their teachers with bursts of color and pride.

“[The mural] is meant to celebrate the diversity of Hawai‘i and Kalihi and help brighten up the school — especially for the local kids who learn and play on the campus every day,” Wong shared.

The massive paint-by-numbers mural, designed by Wong, was brought to life by students, families, teachers and community members working side by side. Hawaiian Airlines’ Team Kōkua employee volunteers joined in, rolling up their sleeves to paint their own section of the wall and honoring artists with fresh lei.

Members of Huakaʻi by Hawaiian were also invited to join a special tour of the Kalihi murals, where they had the chance to hear directly from the artists about the stories behind their larger-than-life creations.

Hawai’i Walls 2025 - Day 5 at Farrington High School.

Hawai’i Walls 2025 - Day 2 at Farrington High School.

Photos by Elyse Butler @oceanelyse

“This festival goes beyond creating art — it strengthens communities, uplifts local voices and opens doors for the next generation of Hawai‘i’s creators,” said Jennifer Gee, senior manager of partnerships and experiential marketing at Hawaiian Airlines.

“Working with World Wide Walls has allowed us to connect with communities and artists — not just across our Islands, but also throughout our global network — in a meaningful and colorful way,” she continued.

Hawaiian Airlines has been a proud and engaged sponsor of World Wide Walls and the Hawai‘i Walls festival for a decade. Our investment has ranged from lending volunteers at community events to providing financial contributions and travel support for participating artists from across our network.

The public is invited to explore this year’s murals at Farrington High School and the surrounding Kalihi neighborhood. Fans can also bring the art home with our downloadable paint-by-numbers sheet inspired by Wong’s community mural, shown and linked below.

Download the coloring sheet

View the Hawaiʻi Walls 2025 Mural Map

Introducing Atmos™ for Business – an innovative ecosystem for business travel that rewards companies and their employees

September 24, 2025
Loyalty
Alaska Airlines
16 min read

Right on the heels of the successful launch of Atmos™ Rewards, Alaska Airlines and Hawaiian Airlines are rolling out a new self-managed business travel program that will revolutionize how employees from small and mid-sized businesses travel across our global network. Atmos for Business is a new, convenient one-stop shop for companies and organizations with at least $5,000 in annual travel spend. With businesses and their employees in the Atmos for Business ecosystem, everyone wins – with generous points earning for both the business and traveler, a bonus path to Atmos status for the traveler and one point per dollar spent on flown tickets for your company.

Atmos for Business delivers a compelling proposition for both companies and their travelers. By combining robust loyalty rewards with a seamless booking experience, we’re making every business trip more meaningful—helping organizations grow and giving travelers the recognition and benefits they deserve. It’s travel that works harder for everyone, with connections across the West Coast and throughout our global network.

Brett Catlin

Vice president of loyalty, alliances and sales Alaska Airlines

Better benefits for businesses

When a business enrolls in the new tool, it is assigned a company Atmos Rewards loyalty number. Anytime a traveler associated with that business flies with Alaska or Hawaiian, the business earns one point for each $1 spent. The accrued points can be used by the company for future travel on Alaska, Hawaiian or more than 30 global

Beyond increased loyalty benefits for the business, Atmos for Business offers a seamless platform to make the booking process a breeze. The new tool offers:

A modernized flow – the booking flow closely mirrors alaskaair.com and the experience most travelers are already familiar with.
Easy invites – travel managers can invite travelers through a bulk upload, shareable link or email.
More payment options – accounts can house and dedicate them to individuals or groups.
Book according to teams – travelers can be grouped into teams, making it easier to book travel by department, office location and more.
Simple reporting – travel managers can monitor activity, and track travel and spending all in one spot.
A robust wallet – if a ticket is canceled, any unused funds can be added to a corporate wallet and then applied to future travel for anyone.
Dedicated support – a team of experts is trained and ready to assist Atmos for Business users, ensuring a high level of .
Unique benefits for intra-Hawai‘i travel – guests traveling within the state of Hawai‘i will receive two free checked bags and free standby travel to access an earlier flight on the same route.

Better benefits for travelers

If your job has you hitting the road, be sure you’re earning the most points possible with Atmos for Business.

Guests traveling for business can connect their personal Atmos Rewards loyalty number and earn points as they fly. As an added bonus, these travelers will also earn a 10% bonus of status points on top of their base earn on any ticket booked through Atmos for Business. Travelers just need an Atmos Rewards number of their own and can sign up at alaskaair.com/atmosrewards/enroll.

A credit card that works for your business

To complement a new Atmos for Business account, we are offering the new Atmos™ Rewards Visa® Business card. Perfect for business expenses, cardholder benefits include an annual $99 Companion Fare (plus taxes and fees from $23), after qualifying purchases, a free checked bag, preferred boarding and more. Every $1 spent on eligible Alaska Airlines and Hawaiian Airlines purchases earns 3 Atmos Rewards points to be used on future travel. Learn more about everything the new card can do – and a limited-time offer of 80,000 points.

An ever-expanding network and premium experience

The combined global network of Alaska and Hawaiian offers access to hundreds of routes from our hubs along the West Coast and Hawai’i to more than 140 destinations, including global business centers like Tokyo, Seoul, Rome and London coming this spring. Whether you’re traveling in a suite on a new 787 Dreamliner or comfortable in Main Cabin, Alaska and Hawaiian just give you more. Industry-leading legroom, access to innovative meals and being cared for by our award-winning employees mean you can relax and enjoy the journey before you touch down and get to work.

About Alaska Air Group

Alaska Airlines unveils bold Lounge expansion plans in San Diego

September 22, 2025
Guest Experience
Alaska Airlines
19 min read

Summary

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A 13,000 square foot Alaska Lounge will be one of the largest lounge spaces at San Diego International Airport.

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Construction is slated to begin in early 2027.

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The Lounge will serve guests traveling to at least 45 nonstop destinations on Alaska and Hawaiian Airlines – the most of any carrier at SAN.

Alaska Airlines is enhancing our popular Lounge network with expansive, modern spaces designed to redefine how guests relax before takeoff. Our latest investment is coming to San Diego – a key, growing hub for Alaska Airlines and Hawaiian Airlines.

As part of a multi-billion-dollar investment in infrastructure across our network to provide a remarkable travel experience, the Alaska Lounge in San Diego will be one of the largest lounges offered by any carrier at the airport. Spanning over 13,000 square feet, we’re designing the Lounge to reflect San Diego’s vibrant local culture. The premium space will bring the best of our Lounges into a modern oasis – from our Signature Loungers for the ultimate comfort, private and quiet work areas, locally inspired refreshments and fresh local bites, a full bar featuring signature cocktails, and a barista station for handcrafted espresso beverages. Construction is slated to begin in early 2027.

Our Lounges are more than just a place for guests to wait for their next flight. They’re an extension of our signature hospitality and comfort that our guests experience each time they fly with us. With our new San Diego Lounge on the horizon, we’re shaping the future of travel with spaces designed to make travel feel seamless, elevated and welcoming.”

Todd Traynor-Corey

Vice president of guest products and experience, Alaska Airlines

The future Lounge is the latest investment in our growing San Diego hub. We’re proud to offer 45 nonstop destinations from San Diego, the most of any carrier and a distinction we’ve held for years. This year, we expanded travel options for Southern Californians by adding new nonstop service from San Diego to Phoenix, Denver, Chicago O’Hare, Reagan National in Washington D.C., Medford, Oregon, and Sun Valley, Idaho.

We are very pleased to see Alaska continue to grow at SAN. Providing an exceptional customer experience at our airport is at the heart of our purpose. Alaska’s new lounge will offer travelers an enhanced option for dining and relaxing while experiencing all that our airport offers.”

Kimberly Becker

President and CEO, San Diego County Regional Airport Authority

Discover Alaska Lounge program

First Class guests flying over 2,000 miles get complimentary access to all Alaska Lounges, while Lounge+ members enjoy access to every Alaska Lounge and nearly 90 partner lounges, like the American Airlines Admirals Club.

Together with Hawaiian Airlines, our combined network offers optimal connections. And through our oneworld alliance and global partners, guests enjoy seamless one-stop access to more than 330 destinations worldwide from San Diego International Airport.

Our investments extend beyond aviation in San Diego, including initiatives like career pathway programs at San Diego State University and sponsorship of the Miramar Air Show, honoring service members and veterans.

Explore the Alaska Lounge program

About Alaska Air Group

Alaska Airlines and Hawaiian Airlines recognized as APEX Five Star Major Airlines

September 19, 2025
Awards Guest Experience
Alaska Airlines
17 min read

Summary

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Alaska Airlines and Hawaiian Airlines were honored with the 2026 APEX Five Star Major Airline award, based on over a million verified passenger ratings across 600+ airlines.

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This recognition reflects outstanding performance in key areas including seat comfort, cabin service, food and beverage and inflight entertainment and connectivity.

Alaska Airlines and Hawaiian Airlines have been recognized as 2026 APEX Five Star Major Airlines, thanks to the incredible support of our guests and the dedication of our teams.

The APEX Five Star Award is based on passenger feedback drawn from more than 1 million confirmation code-verified flight ratings across more than 600 airlines worldwide. Evaluated on a trusted five-star scale, the award reflects outstanding performance in key areas including seat comfort, cabin service, food and beverage and inflight entertainment and connectivity.

Providing exceptional guest experiences guides everything we do. This award is a powerful testament to the dedication of our employees, whose unwavering focus on excellence and care continues to set us apart.”

Mark Krolick

Managing director of inflight products and experiences , Alaska Airlines and Hawaiian Airlines

HA Guest Service Agent assisting customers

This recognition comes at a pivotal time as we invest in elevated products, programs and partnerships across our combined network to help our guests travel more, go further and dream bigger. For example:

Atmos Rewards, our new combined loyalty program, brings together the best of Hawaiian Airlines and Alaska Airlines — offering more ways to earn and redeem across a global network, with more choice and more rewards.
Guests enjoy award-winning food and beverage offerings, including first class menus crafted by distinguished chefs across the Pacific Northwest and Hawaiʻi and regionally inspired libations — from coffee roasted in Portland to lagers and IPAs brewed on Maui.
In the years ahead, our guests can look forward to even more elevated experiences as we invest in upgrades across our Boeing 737 and Airbus A330 fleet, travel products and services.

As we soar into this next era of innovation, the APEX Five Star designation affirms what our most loyal guests have long known: flying with Alaska and Hawaiian is more than just travel — it’s a memorable journey shaped by care, quality and genuine hospitality.

Visit hawaiianairlines.com

Visit alaskaair.com

About Alaska Air Group

oneworld alliance, airlines and Breakthrough Energy Ventures launch investment fund to advance and commercialize Sustainable Aviation Fuel technologies

September 17, 2025
Sustainability
Alaska Airlines
25 min read

Summary

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Led by cornerstone investors Alaska Airlines, American Airlines; with IAG, Cathay Pacific, Japan Airlines from oneworld alliance, and Singapore Airlines as part of initial $150M fund close

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oneworld BEV Fund aims to identify, enable and scale lower carbon jet fuel of the future to
support consumer demand, economic development, jobs and technology innovation

oneworld alliance and member airlines, in partnership with Breakthrough Energy Ventures (BEV), today announced the launch of a new investment fund designed to address the limited availability and high cost of today’s Sustainable Aviation Fuels (SAF). The fund, led by cornerstone investors Alaska Airlines and American Airlines, seeks to accelerate the global development of long-term aviation fuel solutions that are cost effective, scalable, and have lower emissions than conventional fuels.

The oneworld BEV Fund will:

invest in novel, next-generation Sustainable Aviation Fuel technologies
support the growth of alternative fuel markets to meet the long-term needs of the global aviation industry
create economic value for investors and regions around the world
drive technology innovation
develop a diverse and resilient SAF supply chain to meet future demand

By investing in the SAF technologies of the future, American and our oneworld partners are making a business decision to accelerate the development of novel technologies with the potential to reach larger scale at lower prices than current technologies can achieve. We believe reducing the emissions from our operation meets the demands of our customers, will make our business more competitive, and will enable us to continue to deliver the enormous economic benefits of commercial aviation for generations to come.”

Robert Isom

Chief executive officer at American Airlines, Chairman of oneworld

Alaska Airlines is excited to work alongside oneworld carriers to invest in innovative and cost-competitive SAF technology to drive the long-term energy transformation for our industry. In Breakthrough Energy Ventures, we have a partner with the scientific, technical and commercial expertise to make effective investment decisions that will create the market for next-generation fuels and power our industry in the years ahead.”

Ben Minicucci

Chief executive officer, Alaska Air Group

Investing in SAF with Breakthrough Energy Ventures is part of oneworld’s strategy to create a future of aviation that solves problems at scale and serves the needs of the greater aviation community. At oneworld, our member airlines are united in their long-term mission to address carbon emissions and invest in technologies that can improve speed to market of innovative fuels across the globe. By working together, we’ll be better positioned to create long-term solutions for the energy transformation of an industry that is vital to global economic growth.”

Nat Pieper

Chief executive officer, oneworld

BEV, Breakthrough Energy Venture’s capital fund founded by Bill Gates, will serve as the fund’s investment manager, bringing deep technical expertise, a rigorous diligence model, and extensive experience supporting the growth of early-stage climate technology companies. By leveraging its resources to support the energy transformation of one of the most challenging sectors for climate mitigation, BEV aims to advance fuel technologies that offer the greatest potential for tackling the sector’s emissions and securing long-term commercial success.

Sustainable Aviation Fuel is essential to addressing the sector’s environmental impact and represents a major commercial opportunity. The oneworld BEV Fund is built to identify and scale breakthrough SAF technologies that can deliver real emissions reductions for jet fuel, compete with fossil-based fuels on cost, and integrate seamlessly with today’s aviation infrastructure. These are complex systems-level challenges that will take time to solve, and the fund is built with the long-term vision and staying power to help bring solutions to market.”

Eric Toone

Chief technology officer at Breakthrough Energy , Managing partner at Breakthrough Energy Ventures

The fund is also supported by oneworld alliance member airlines International Airlines Group (IAG), Cathay Pacific, and Japan Airlines. Recognizing the power of collective action, oneworld and Breakthrough Energy Ventures made an early decision to welcome non-alliance investors, including Singapore Airlines, which shares the alliance’s commitment to accelerating industry-wide progress in SAF.

“Sustainable Aviation Fuel is the most viable pathway for the aviation industry to progress to reach net zero. With our oneworld partners we have actively supported collective efforts on sustainability and today’s announcement further highlights the potential of collaboration, demonstrating how leading airlines can come together with the goal to accelerate action. To unlock SAF’s full potential, we are calling for supportive policy frameworks that help attract investment and enable the infrastructure needed to kickstart production.”

– Luis Gallego, chief executive officer, IAG

“As an airline with significant long-haul operations, scaling innovation to make SAF more accessible and cost-competitive is critical to Cathay Pacific’s future. This investment reflects our belief that only through collective action – across geographies and industries – can we build a resilient and scalable SAF ecosystem that delivers meaningful environmental progress and supports the future of our industry. And with Asia continuing to play a pivotal role in the global SAF ecosystem, we’re proud to help lead this momentum from the region.”

– Ronald Lam, chief executive officer, Cathay Group

“Relationships and connections with countries and regions around the world through air transportation are necessary for an island nation like Japan, thus we believe we have a mission to tackle the environmental impact of air transportation. Working towards this common mission for oneworld, we look forward to promoting technology and the use of SAF together with the member airlines, anticipating expansion into the Asian region in the future.”

– TOTTORI Mitsuko, president and representative director, Group CEO

“Our investment in this fund demonstrates Singapore Airlines’ strong support for developing and commercialising next generation Sustainable Aviation Fuels. Reducing the carbon emissions of jet fuel demands collective action across the entire aviation ecosystem, and such initiatives will drive innovation towards meaningful progress in this crucial energy transformation.”

– Ms Lee Wen Fen, chief sustainability officer, Singapore Airlines

The global aviation industry, which generates some $4.1 trillion in economic activity and supports 86.5 million jobs, currently accounts for approximately 2-3% of global carbon dioxide emissions, in addition to other environmental impacts. Airlines and manufacturers continue to invest in modern aircraft, engines and operational efficiencies. Demand for air travel is expected to rise in the coming decades, and SAF, which today can reduce lifecycle emissions of jet fuel by up to 80% compared to conventional jet fuel, is a crucial tool for mitigating the industry’s environmental impact. While SAF can significantly decrease the carbon dioxide emissions from aircraft engines, the first-generation SAF in production today has come with challenges. The SAF industry has not yet attracted the investment required to scale production at competitive prices in line with market needs, and lifecycle environmental impact is a concern. oneworld and its partners are focused on supporting new technologies that can scale the availability of cost-competitive SAF, while minimizing other environmental impacts.

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About Breakthrough Energy Ventures

Breakthrough Energy Ventures is a purpose-built investment firm that partners with, launches, and scales global companies that are building an emissions-free global economy. We seek true breakthroughs and are committed to supporting these entrepreneurs and companies by bringing to bear a unique combination of technical, operational, market, and policy expertise. Backed by many of the world’s top business leaders, companies, and investors, Breakthrough Energy Ventures has raised more than $3.5 billion in committed capital and partnered with more than 110 groundbreaking companies. Breakthrough Energy Ventures is the venture capital arm of Breakthrough Energy, a global network of climate leaders committed to accelerating the world’s journey to a clean energy future. The organization funds breakthrough technologies, advocates for climate-smart policies, and mobilizes partners around the world to take effective action, accelerating progress at every stage. Visit Breakthrough Energy Ventures to learn more.

About oneworld

oneworld® is a global airline alliance bringing together 15 of the world’s leading airlines, committed to delivering the highest level of service and convenience to travellers. With a strong focus on innovative solutions, oneworld member airlines are working collectively to address their environmental impact and accelerate the adoption of Sustainable Aviation Fuel. The alliance’s members serve nearly 1,000 destinations worldwide and include: Alaska Airlines, American Airlines, British Airways, Cathay Pacific, Fiji Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Oman Air, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines.

About Alaska Air Group

Alaska Airlines Fallen Soldier Cart stationed at Seattle-Tacoma International Airport

September 16, 2025
Community
Alaska Airlines
20 min read

Summary



Alaska Airlines, in partnership with the Seattle-Tacoma International Airport (SEA), unveiled a custom-designed Fallen Soldier Cart during a ceremonial hand-off to honor the nation’s military heroes on their final journey



This marks the 18th cart created by Alaska Airlines maintenance employees, and the second cart for SEA, as part of the airline’s ongoing commitment to honoring fallen service members

Alaska Airlines, in partnership with the Seattle-Tacoma International Airport (SEA), today unveiled a custom-designed Fallen Soldier Cart during a ceremonial hand-off to honor the nation’s military heroes on their final journey. This marks the 18th cart created by Alaska Airlines maintenance employees, and the second cart for SEA, as part of the airline’s ongoing commitment to honoring fallen service members.

The Fallen Soldier Cart is a solemn and dignified means of transporting the remains of deceased military personnel to and from aircraft. Available to all airlines operating at SEA, the cart serves as a powerful symbol of respect and remembrance for the sacrifices made by service members and their families.

It is our honor to have this Fallen Soldier Cart in our hometown and continue our commitment to our fallen military members. Our program is committed to ensuring every active, retired, or veteran military member, along with their families, receives the utmost care they deserve for their service and sacrifice. Our goal is to house a cart at every airport served by Alaska Airlines to pay tribute to every fallen service member in a respectful and dignified manner.”

Brian Bowden

Founder and Volunteer of the Alaska Airlines Fallen Soldier Program

This Seattle cart is dedicated in honor of Alaska Airlines COO Constance von Muehlen’s military unit, a recognition that came about through her connection to the program and the significance of honoring her service to community.

The SEA cart features a unique design that includes:

A metal art skyline of Seattle, featuring the Space Needle.
A plaque honoring the fallen military members of Eagle Flight Detachment, “C” Company, 6^th Battalion, 159^th Aviation Regiment, V Corps who lost their lives on April 14^th, 1994, in Northern Iraq.
The Washington State flag.
A blue-painted exterior with red carpet and American flag curtains.
Emblems representing all six branches of the U.S. Armed Forces: Army, Navy, Air Force, Marines, Coast Guard, and Space Force.

A plaque was presented to the TSA Honor Guard in thanks for their collaboration and support for Alaska Airlines’ Fallen Solider Cart Program.

As a veteran and someone who has engaged with military families my entire career, I am proud of the respect that service members and their families receive at Seattle-Tacoma International Airport. I am particularly proud of the care and investment by our partners at Alaska Airlines and Horizon Air to ensure that a fallen soldier’s final journey is one marked by honor and remembrance.”

Steve Metruck

Port of Seattle Executive Director and retired U.S. Coast Guard Read Admiral

To commemorate the occasion, Alaska Airlines also displayed the aircraft livery, “Honoring Those Who Serve,” which serve as flying tributes to the bravery and dedication of military personnel.

Launched in May 2011 by Alaska Airlines employees, the Fallen Soldier Program follows military protocols to ensure the respectful handling of fallen service members. The program not only honors the deceased but also reinforces the airline’s enduring support for the military community.

A media kit containing photos and video from the dedication ceremony can be found here.

250915_SEA_CvM_Fallen Cart dedication_028

250915_SEA_CvM_Fallen Cart dedication_017

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About Alaska Air Group

Alaska Air Group Announces Leadership Transition at Hawaiian Airlines and Executive Promotion at Alaska Airlines

September 10, 2025
Company
Alaska Airlines
23 min read

Summary



Diana Birkett Rakow to be named CEO of Hawaiian Airlines, succeeding Joe Sprague who will retire this Fall after a distinguished career in aviation.



Kyle Levine to be promoted to Executive Vice President, Corporate & Public Affairs, Chief Legal Officer and Corporate Secretary and assume responsibility for Public and Government Affairs.

Alaska Air Group today announced that Diana Birkett Rakow, senior vice president of public affairs and sustainability at Alaska Airlines, will become CEO of Hawaiian Airlines effective Oct. 29, succeeding Joe Sprague who will retire after a long career at Alaska Airlines, Horizon Air and Hawaiian Airlines.

Birkett Rakow will be based in Honolulu, the company’s second largest hub after Seattle, and will be responsible for the long-term performance and advancement of the Hawaiian Airlines brand and Alaska Air Group’s business in Hawai‘i, supporting the company’s guests and over 6,600 employees across the Islands. She will continue to report to Ben Minicucci, CEO of Alaska Air Group, and remain on the company’s Executive Committee. Birkett Rakow’s role will also continue to include oversight of company-wide sustainability and venture investment strategies.

Hawai‘i and the Hawaiian Airlines brand are critical to Alaska Air Group’s future and key to our vision of connecting the world to a remarkable travel experience rooted in safety, care and performance. Diana has proven herself over an established career as a leader who builds strong teams, delivers results and cares deeply about people and culture. She will be a tireless advocate for the Hawaiian Airlines brand and for Hawai‘i, and I’m confident she will lead with authenticity and vision.

Ben Minicucci

CEO, Alaska Air Group

“I’m deeply grateful to Joe for his tremendous contributions to Alaska Air Group over the past 25 years. Joe has served Alaska Airlines, Horizon Air, and most recently Hawaiian Airlines, by prioritizing culture and creating deep connections with employees and communities, while driving results” added Minicucci. “All those who know Joe, know that he is all-in for the people and purpose of Air Group – and I especially appreciate how he has brought that spirit to his time in Hawai‘i, ensuring that Hawaiian Airlines – its people and its brand – is set up as a strong and enduring part of our team and company.”

During her eight years at Alaska, Birkett Rakow has led the company’s sustainability and corporate impact efforts, government affairs, communications, community and cultural relations, sales and customer engagement in Hawai‘i and Alaska, and the airline’s venture investment arm, Alaska Star Ventures. Over the last year, she has also served on the board of Hawaiian Airlines. Prior to joining Alaska, she held senior executive roles at Group Health and Kaiser Permanente, and earlier in her career was a health policy advisor for the U.S. Senate Finance Committee. Birkett Rakow holds a bachelor’s degree in chemistry from Harvard University and master’s degrees in public health and public administration from the University of Washington. She is actively engaged in her community as a board director for Puget Sound Energy and serves on several international councils to advance sustainability and clean energy.

Over the last year, Alaska Airlines and Hawaiian Airlines teams have worked together to build and execute the plan to become a single mainline operating carrier under a single operating certificate (SOC) from the Federal Aviation Administration (FAA), which is anticipated later this fall. As the company moves forward as one team with two beloved brands, we have also taken big steps to deliver on our vision – announcing new routes that enable our customers to travel to new regions of the world on our airlines, launching a new combined loyalty program, Atmos™ Rewards, with enhanced benefits, and making investments in the guest experience across our fleet and airport spaces. 

Sprague, who has been responsible for leading all aspects of Hawaiian Airlines’ operations from deal close though SOC, will remain engaged through the transition to ensure continuity and support for employees and guests. Sprague started with Alaska over 25 years ago and held several executive positions at the airline before becoming president of regional subsidiary Horizon Air in 2019. He became CEO of Hawaiian Airlines when the combination with Alaska was made official in September 2024. He will also remain a member of the Hawaiian Airlines board.

It has been an honor to serve Hawaiian Airlines and its incredible team. We accomplished a lot together over the past year and, with a single operating certificate imminent, we are at a natural transition point. Diana is the right person to guide Hawaiian Airlines into a new chapter.”

Joe Sprague

CEO, Hawaiian Airlines

In a related move, Kyle Levine, currently Alaska Air Group’s senior vice president, legal, general counsel and corporate secretary, will be promoted to executive vice president, corporate and public affairs, chief legal officer and corporate secretary. In this role, Levine will assume responsibility for public and government affairs, including the company’s corporate philanthropy and sales and community marketing for the state of Alaska, in addition to his current responsibilities overseeing legal, compliance and corporate governance functions. Levine has held the chief legal post for 10 years and led the legal functions for the Virgin American and Hawaiian Airlines acquisitions. He also serves on the Executive Committee and has held various legal roles within Air Group since joining the company in 2006.

“Kyle’s deep commitment to our values makes him a fitting leader to support the important efforts of our public and government affairs teams, and to ensure that our company remains deeply connected to local communities and key stakeholders,” said Minicucci. “His thoughtful leadership and deep understanding of our business make him a vital part of our executive team.”

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of oneworld, with Hawaiian scheduled to join the alliance in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos™ Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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About Alaska Air Group

Set your sights on Seoul! Alaska Airlines launches new nonstop service from Seattle with limited-time deals

September 10, 2025
Destinations
Alaska Airlines
19 min read

Eunpyeong Hanok Village, Korean traditional house in Seoul, Kore

Summary

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Flyers can take advantage of a Buy One, Get One offer when buying Seattle-Seoul Incheon tickets, or book reduced award redemptions as low as 20,000 points one-way



New route begins Sept. 12 on Hawaiian Airlines’ Dreamliner, marking the first 787-9 international service for Alaska Air Group from our expanding global gateway in Seattle



Atmos™ Rewards members earn points and status points when purchasing travel for the miles flown, and even award redemptions earn status points for the distance traveled

We’re calling it now: Seoul is an ‘it’ destination worthy of exploring. Alaska Airlines is ready to take you there with new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines’ long-haul 787-9 aircraft beginning Sept. 12. To celebrate our inaugural flight, we’re offering limited-time deals for the next three days for travel through Dec. 15: Guests can choose a BOGO offer when buying tickets or book an award redemption for as low as 20,000 points one-way.

For the Buy One, Get One (BOGO) offer, when you purchase one economy fare on the Seattle-Seoul Incheon route, you can buy your travel companion’s ticket for only the taxes and fees. If you’d rather use your Atmos™ Rewards points, you can take advantage of special promotional award redemptions that also offer tremendous value for only 20,000 points one-way in the main cabin, or 40,000 points roundtrip. Tickets must be purchased or award travel booked by Friday, Sept. 12, at alaskaair.com for travel between Sept. 12 and Dec. 15, 2025. Learn more details here.

For the BOGO offer, both travelers will earn Atmos Rewards points and status points on the tickets purchased. Atmos Rewards is the newly reimagined loyalty program for Alaska and Hawaiian. If you’re flying on an award ticket that you booked with points (formally known as miles), you’ll earn one status point for every mile you fly. It’s about 5,200 miles from Seattle to Seoul one-way, so you’d earn 5,200 status points – putting you that much closer to status with us. (As a reminder: Points are used for various redemptions, and status points track progress toward reaching status and milestones.)

The new transpacific route marks a significant milestone in Alaska’s transformation of our hometown hub in Seattle into the West Coast’s premier global gateway. The Seattle-Seoul Incheon flight will operate five times a week, linking families, friends and businesses in the Pacific Northwest to South Korea’s capital city.

From dozens of destinations across our robust network, guests can connect through our global gateway in Seattle for convenient nonstop service to Seoul Incheon – an important business market and one of Asia’s most dynamic cities. From Seoul, flyers can catch flights to additional Asian destinations with our global partners.”

Kirsten Amrine

Vice President of Revenue Management and Network Planning, Alaska Airlines

This is the 787 Dreamliner’s first international route from Seattle for Alaska Air Group. It has long-range capability, superior fuel efficiency and next-generation technology. The aircraft features 34 enclosed Business Class suites with industry-leading lie-flat seats, privacy doors, 18” HD monitors and wireless charging. Next year, we’ll install ultra-fast Starlink Wi-Fi in our 787s.

The new service between Seattle and Seoul Incheon begins just before the start of Chuseok, also known as Korean Thanksgiving Day – one of the nation’s most important and festive holidays. It takes place in early October this year, allowing travelers to visit with family and friends in South Korea with our award-winning service and hospitality.

Route details (all times local)

City Pair	Departure	Arrival	Frequency	Aircraft
Seattle – Seoul Incheon	2:50 p.m.	6:35 p.m. +1	W, Th, F, Sa, Su	787-9
Seoul Incheon – Seattle	8:35 p.m.	2:45 p.m.	M, Th, F, Sa, Su	787-9

In addition to Dreamliner service between Seattle and Seoul-Incheon, we’ll begin flying the 787-9 on the existing Seattle-Tokyo Narita route starting on Jan. 6, 2026, and on new flights from Seattle to London and Rome next spring. Alaska’s Seattle hub is the largest airline hub on the West Coast, serving 104 nonstop destinations across North America for convenient travel options and connections.

To support Alaska’s transformation, we’re establishing a 787-9 hub in Seattle that will deploy as many as 17 787s across our global network. In addition to our existing 737 pilot base, we will open a new pilot base to support 787 operations beginning next spring. By 2030, we plan to serve 12 intercontinental destinations from Seattle. We currently have four Dreamliners in the fleet.

Atmos Rewards is our evolved loyalty program that unifies Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles into a combined platform to deliver more choice, more rewards and more global access than ever before to our members. Atmos Rewards offers new ways to earn valuable points across an extensive worldwide network spanning over 1,000 destinations, connected by the strength of Alaska, Hawaiian and more than 30 global airline partners, including the oneworld alliance. Learn more about Atmos Rewards.

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About Alaska Air Group

Summary

Starting today, Oct. 1:

What’s coming later in 2026

Choice-based earning

Enhanced Huaka‘i benefits

Upgrades with Points

Earn status faster

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This International Coffee Day, we invite you to travel further and sip more.

Travel and sip for the hometown vibes

Travel and sip for the cafe culture

Travel and sip for the beans

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This recognition comes at a pivotal time as we invest in elevated products, programs and partnerships across our combined network to help our guests travel more, go further and dream bigger. For example:

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The oneworld BEV Fund will:

invest in novel, next-generation Sustainable Aviation Fuel technologies

support the growth of alternative fuel markets to meet the long-term needs of the global aviation industry

create economic value for investors and regions around the world

drive technology innovation

develop a diverse and resilient SAF supply chain to meet future demand

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The SEA cart features a unique design that includes:

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Route details (all times local)

City Pair

Departure

Arrival

Frequency

Aircraft

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