Earn while you shred: Atmos™ Rewards members unlock bonus points with The Mountain Collective pass

November 14, 2025
Loyalty
Alaska Airlines
16 min read

Group of friends skiing in the Chic Chocs in Quebec Canada

Snow season is upon us, and legendary slopes around the world are readying for their time to shine. To get our guests up and riding this winter season, Alaska Airlines and Hawaiian Airlines are partnering with The Mountain Collective to offer an exclusive bonus to Atmos™ Rewards members.

The Mountain Collective is an international alliance of 27 premier ski destinations providing a season pass that includes two days of skiing at participating resorts and the option to purchase additional days at 50% off the window price (with no blackout dates). Atmos Rewards members who purchase a Mountain Collective pass by Dec. 12, 2025, will receive 5,000 bonus points, and Atmos Rewards elite status members will earn 10,000 points.*

Book a Mountain Collective pass and claim your bonus

Chairlift with a snowy volcano in background (Niseko, Hokkaido, Japan)

With the reach of our global network, oneworld and our additional global partners, we carry guests (and their winter gear) to winter sports destinations around the world – including the 27 Mountain Collective resorts:

United States

Alta Ski Area
Aspen Snowmass
Big Sky Resort
Grand Targhee Resort
Jackson Hole Mountain Resort
Snowbasin
Snowbird
Sugar Bowl
Sugarloaf
Sun Valley
Sunday River
Taos Ski Valley
Whiteface

Australia

Mt Buller

New Zealand

Coronet Peak + The Remarkables

Canada

Banff Sunshine
Bromont
Lake Louise
Le Massif de Charlevoix
Marmot Basin
Panorama Mountain Resort
Revelstoke Mountain Resort
Sun Peaks Resort

Japan

Niseko United

France

Chamonix
Megève

Chile

Valle Nevado

Ski and snowboard equipment are considered standard checked bags when flying on Alaska and Hawaiian – meaning no special item fees apply. And if you’re an Atmos Rewards member with status or are a holder of the Atmos™ Rewards Ascent Visa Signature^® card, Atmos™ Rewards Summit Visa Infinite^® card or the Hawaiian Airlines^® World Elite Mastercard^®, your checked bag allowance can also be used for your gear.**

Book a Mountain Collective pass and claim your bonus

Visit atmosrewards.com

Bright Sunny Day at Lake Louise Ski Resort, Alberta, Canada.

Skiers on the chairlift at Sunshine Village Ski Resort in Banff National Park.

*Limited-time offer terms and conditions: All Atmos Rewards members who purchase a new Mountain Collective pass for the 2025-2026 season between Nov. 1 and Dec. 12 will receive 5,000 points. Members must make a qualifying purchase via the URL provided in this email. Offer not valid for customers with an existing Mountain Collective pass for the 2025-2026 season. Points will post to the member’s Atmos Rewards account by early 2026, provided the Mountain Collective pass has not been refunded. Atmos Rewards members with status (Silver, Gold, Platinum and Titanium) will receive an additional 5,000 points (10,000 points total). To earn the additional 5,000 points, members must hold status as of the time of purchase. Points do not count toward status qualification. All Atmos Rewards terms and conditions apply. All Mountain Collective terms and conditions apply.

** Please log in to your account to view your Reward Rules for more information about the rewards associated with your Hawaiian Airlines^® World Elite Mastercard^® account.

The Atmos Rewards credit card program is issued and administered by Bank of America, N.A. Visa Signature and Visa Infinite are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

The Hawaiian Airlines^® World Elite Mastercard^® is issued by Barclays Bank Delaware, pursuant to a license from Mastercard International Incorporated. Mastercard, World Mastercard, World Elite Mastercard^® World Elite Mastercard for Business, and the circles design are registered trademarks of Mastercard International Incorporated.

Ready, set, Italia! Alaska Airlines opens ticket sales for new nonstop flights between Seattle and Rome on widebody 787 Dreamliner aircraft

November 13, 2025
Destinations
Alaska Airlines
29 min read

Summary

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We’ll fly daily, seasonal service to Rome starting on April 28, 2026, on our long-haul, twin-aisle 787-9 aircraft.

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Book now for airfares to Rome as low as $599 roundtrip.

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Guests will be welcomed on board with a new global experience, including lie-flat seats, enclosed suites and multi-course dining in Business Class.

Alaska Airlines is now selling tickets to Rome from our expanding global gateway in Seattle – another milestone as a growing global airline. We’ll offer daily, seasonal summer service between Seattle and Leonardo da Vinci Fiumicino International Airport in Rome beginning on April 28, 2026.

Due to strong guest response, we increased the Seattle-Rome flight frequency from 4 times a week to daily. We’re the only airline offering the convenience of a daily nonstop. On board, guests will enjoy a reimagined global travel experience on our widebody, long-haul 787 Dreamliner aircraft.

Guests can purchase roundtrip airfares to Rome as low as $599 at alaskaair.com. We’ll soon begin ticket sales for our new daily, year-round service between Seattle and London Heathrow, which also starts flying next spring.

Imagine exploring the sun-splashed ancient landmarks of Rome or strolling along the vibrant Thames in London. Alaska’s new international flights can take you to the heart of all the action – infused with the award-winning service, comfort and care that you expect from us as we connect the Pacific Northwest and Europe. Rome and London are two of the most popular and requested nonstop destinations from Seattle.

With our nonstop service from Seattle to Rome and London, we’re opening the door to two of the world’s most iconic regions with the style and care our guests expect from us. These new routes mark a tremendous step in our global expansion and reflect our commitment to delivering a premium international experience from Seattle. We’re elated to connect the Pacific Northwest to more of the world.”

Andrew Harrison

Chief commercial officer, Alaska Airlines

With Atmos™ Rewards, our award-winning loyalty program designed to deliver more choice, more rewards and more global access than ever before to our members, trips to Rome and London will earn big points: 1 point and 1 status point per mile flown. (Points can be redeemed for flights, hotels and more, and status points track progress toward status levels and milestones.) Later in 2026, members can choose how they earn based on distance traveled, price paid or segments flown – whichever works best for them.

Plus, Atmos Titanium status holders will receive complimentary lie-flat upgrades on our intercontinental routes on the day of departure, beginning in spring 2026, subject to availability. We’re the only airline loyalty program to offer this upgrade type without requiring a certificate or points.

New nonstop service to Italy

City pair	Start	End	Departure	Arrival	Frequency
Seattle – Rome	April 28, 2026	October	5:30 p.m.	1:15 p.m. +1	Daily
Rome – Seattle	April 29, 2026	October	3:25 p.m.	5:45 p.m.	Daily

All times local

A new Alaska global experience

Alaska is introducing a new curb-to-cabin experience on our widebody aircraft that will set the bar for international journeys from the U.S. What we’re sharing today is the first glimpse of the world-class experience we’re curating.

This is the Alaska experience our guests already love – taken to an entirely new level. We’re building the most extraordinary guest experience of any U.S. airline flying internationally. Our guests will feel the difference from the moment they take off to the moment they arrive.”

Todd Traynor-Corey

Vice president of guest products and experience, Alaska Airlines

Business Class amenities

Ultimate comfort with 34 enclosed suites outfitted with fully lie-flat seats in a 1-2-1 seating configuration, privacy doors, direct aisle access from every seat, 18” HD monitors to enjoy inflight entertainment with noise-reducing headsets, a power outlet at each seat and wireless charging
Enjoy Alaska Lounge access to kick off your journey in style with West Coast-inspired light meals, wines, brews and cocktails in a relaxing space
Multi-course, elevated dining on board with a variety of selections to choose from that can be pre-ordered, along with fine wines and inspired cocktails
We’re creating a culinary journey by bringing the best of the West Coast to the world with our Chef’s (tray) Table program, and partnerships with Salt and Straw, Straightaway Cocktails and Stumptown Coffee, to name a few
Enhanced comfort and care with Filson bedding and blankets, and amenity products by Salt & Stone – collaborations with our West Coast partners

Alaska Global Livery for the Boeing 787-9 Dreamliner

Premium Class and Main Cabin amenities

Premium Class seating that offers more legroom, priority boarding and personal power outlets
Two chef-inspired meals served in Premium Class and the Main Cabin during the flight, along with complimentary beer and wine (complimentary spirits are also offered in Premium Class)
An extra layer of comfort with Filson blankets and comfort kits with Salt & Stone products
Free onboard entertainment provided with seatback monitors showcasing new release movies and classic films, as well as dozens of TV show

Alaska is set to bring ultra-fast Starlink Wi-Fi to our 787-9 aircraft in fall 2026. The service will be free for Atmos Rewards members thanks to T-Mobile.

Our Seattle Global Gateway: Home base for the Dreamliner

In addition to serving Rome and London from Seattle next spring, we currently fly the Dreamliner to Seoul Incheon. The aircraft will begin serving Seattle-Tokyo Narita in 2026, a route that has been flown with the A330 since May. (We start flying to Reykjavik, Iceland, on May 28, 2026, with a 737 MAX 8 aircraft.)

Title

By 2030, we plan to serve at least 12 intercontinental destinations from Seattle, with additional routes to be announced in the years to come. We currently have four 787-9s in our fleet; a fifth is scheduled to be delivered by the end of this year.

To support Alaska’s transformation, we’re establishing a 787 hub in Seattle, deploying up to 17 Dreamliners across our global network. Our Seattle home base is the largest airline hub on the West Coast, serving 109 nonstop destinations across our network for convenient travel options and connections.

Hawaiian Airlines’ widebody A330s, dedicated to long-haul flights to and from Hawai‘i and based in Honolulu, will undergo substantial upgrades over the next few years, including all-new interiors, updated lie-flat seats and refreshed main cabin seating.

Earn more with the Atmos™ Rewards Summit Visa Infinite^® card

Our new Atmos™ Rewards Summit Visa Infinite^® card is designed for the global traveler. Cardholders earn 3 points for every $1 spent on all eligible foreign purchases, and that’s in addition to earning 3 points for every $1 spent on eligible Alaska Airlines and Hawaiian Airlines purchases. Plus, earn 1 status point for every $2 spent on eligible purchases, making the card the fastest path to earning status. A key benefit: A 25,000-point Global Companion Award that’s earned after qualifying purchases on a new account and annually after each card anniversary – cardholders can redeem it for up to 25,000 points off a companion award ticket.

The Atmos Rewards credit card program is issued and administered by Bank of America, N.A. Visa and Visa Infinite are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

Visit alaskaair.com

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Collect ‘em all! Hawaiian Airlines debuts exclusive collectibles available only inflight

November 12, 2025
Guest Experience
Hawaiian Airlines
29 min read

Summary

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Starting today, guests can ask a crewmember for one of four exclusive trading cards designed in partnership with Hawaiian Airlines pilots, represented by the Air Line Pilots Association, International (ALPA).

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In an industry first, we’re launching digital cards representing the 66 Hawaiian Airlines aircraft. Every design is unique and inspired by the name given to each aircraft before it entered service.

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Our youngest guests can also now score a pair of clippable Keiki Wings from a flight attendant during their next Hawaiian Airlines flight.

Exclusive inflight collectibles are making a splash across our Hawaiian Airlines fleet today — including a new set of pilot trading cards, a first-of-its-kind collectible digital card program and clippable wings for our youngest guests.

View and download the press kit

Pilot trading cards have landed

Starting today, guests can ask a pilot for one of four exclusive trading cards designed and produced in partnership with Hawaiian Airlines pilots, represented by the Air Line Pilots Association, International (ALPA). Each card features one of our four aircraft — the Boeing 717, Airbus A321neo, Airbus A330 and Boeing 787-9 Dreamliner — and includes fun facts about each plane type, along with a signature field for pilots to autograph.

Printed on rainbow foil board for a Hawaiʻi-inspired shine and finished with a UV gloss laminate, the cards are made to last and stand out.

These cards were designed in collaboration with our pilots and embody ALPA’s mission to promote and champion all aspects of aviation. They’re more than collectibles — they give guests a chance to learn about Hawaiian Airlines aircraft and connect with the pilots who operate them. We’re proud to partner with Hawaiian in sharing our passion for flying and inspiring future aviators.”

Captain Larry Payne

Hawaiian Airlines Master Executive Council (MEC) chair of the Air Line Pilots Association, Intl. (ALPA), Boeing 787-9 captain at Hawaiian Airlines

Ready to collect your first card? Ask your flight’s captain or first officer.

Pilots might not have every card on hand, as they’re given on a first-come, first-served basis.

First-of-its-kind digital cards

In an industry first, guests can also now collect digital cards representing the 66 Hawaiian Airlines aircraft. Every card design is unique and inspired by the name given to each aircraft before it entered service. Our Boeing 717s are named after native birds, our Boeing 787s and Airbus A330s after stars or constellations used by Polynesian voyagers for celestial navigation, and our Airbus A321neos after native plants and forests.

Today is such an exciting day for us at Hawaiian Airlines. Not only are we introducing something completely new by becoming the first airline to offer a digital card program, but our employees also get an exciting new opportunity to engage with guests, inspire future aviators and share our Islands’ rich culture in a meaningful and memorable way.”

Alisa Onishi

Head of Hawaiʻi marketing, Hawaiian Airlines and Alaska Airlines

To collect a digital card, here’s what to do:

Look for the aircraft name plate located near the main boarding door and find the NFC tag.
Unlock your smartphone and tap it against the NFC tag (having your camera on is not necessary).
Guests will be directed to visit and sign into pilotcards.hawaiianairlines.com.
If you’re collecting a card for the first time, an animation of a digital card pack will appear, and you can learn about the story behind your aircraft’s name.
The card will be stored in your digital binder, which you can return to whenever you want.

Guests can collect a digital card throughout their flight while connected to our complimentary high-speed Starlink Wi-Fi. Those traveling on our Boeing 717 fleet can collect while boarding or deplaning using their cellular data

For our youngest guests: Keiki Wings!

Hawaiian Airlines also now carries clippable Keiki (Children’s) Wings branded with our logo and the words “Future Crew.” Parents and their little ones can request their pair from a flight attendant while onboard the aircraft.

Supplies are limited and wings are available on a first-come, first-served basis.

Hawaiian Airlines Keiki (Children's) Wings

View and download the press kit

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Air Group announces executive appointments and promotions within Alaska Airlines and Horizon Air operations

November 12, 2025
Company
Alaska Airlines
23 min read

The Alaska Air Group board of directors has elected four leaders into senior positions across Alaska Airlines and Horizon Air, Alaska’s wholly-owned regional carrier. These appointments place proven leaders at the helm of critical operational functions across Air Group’s airlines, reinforcing the company’s commitment to safety, care and operational excellence.

The leaders and their new roles, effective this month are:

Nathan Engel, who has been elected vice president of maintenance operations at Alaska Airlines
Carlos Zendejas, who has been promoted to senior vice president of operations at Horizon Air
Chéri Ruger, who has been promoted to vice president of people, labor relations and inflight operations at Horizon Air
Baron Converse, who has been promoted to vice president of maintenance and engineering at Horizon Air

Nathan Engel, vice president of maintenance operations at Alaska Airlines

As Alaska’s vice president of maintenance operations, Engel will manage the long-term strategy and financial performance of the airline’s maintenance operations workgroup, leading a team of technicians and other maintenance professionals and overseeing safety and reliability efforts.

Engel’s 37-year career in the industry includes decades in maintenance and engineering leadership, with deep experience at Alaska and Horizon. For the last year, he has served as the vice president of maintenance and engineering at Horizon. Prior to Horizon, Engel served in executive maintenance and operations roles at both Alaska and Horizon, responsible for strategic and operational leadership for line, heavy and on-call maintenance, maintenance control and quality control. He also worked for Amazon and, most recently, for Hawaiian Airlines as senior manager of maintenance in Seattle. He is also a veteran of the U.S. Air Force.

John Wiitala will serve in a newly-created role as vice president of technical operations, overseeing the airline’s engineering, quality systems and material management needs. The division of Engel and Wiitala’s roles aligns with industry best practice, with both leaders reporting to Berry.

Nathan’s extensive knowledge will be critical as we continue work to integrate Alaska’s and Hawaiian’s processes. His expertise in commercial aviation maintenance and relentless focus on maintenance’s critical role in ensuring safety and reliability will be pivotal. Nathan is also a phenomenal people leader who cares deeply about his teams. His leadership will be essential in bringing the teams at Alaska and Hawaiian together over the next few years.

Jason Berry

Chief operating officer, Alaska Airlines

Carlos Zendejas, senior vice president of Horizon Air operations

In his expanded role as senior vice president of operations at Horizon Air, Zendejas will oversee flight operations, maintenance and engineering and station operations for Alaska Air Group’s wholly-owned regional carrier.

Zendejas is a 35-year industry veteran who spent 22 years in the U.S. Air Force. During his more than 20 years at Air Group, he has held a variety of positions with increasing responsibility. Prior to joining Horizon in 2017, Zendejas served as Alaska Airlines’ Seattle base chief pilot, responsible for the day-to-day operations and performance of more than 1,000 pilots. He was promoted to Horizon vice president of flight operations in 2020.

Chéri Ruger, vice president of people, labor relations and inflight operations at Horizon Air

As Horizon’s vice president of people, labor relations and inflight operations, Ruger will continue to set the long-term strategy of people and labor relations initiatives to support Horizon’s business objectives. In this newly created role, she will also be responsible for overseeing more than 600 flight attendants, leading the operational and financial performance of the workgroup.

Ruger’s career at Horizon Air began nearly 25 years ago as a flight attendant. Since then, she’s held roles with increasing responsibility in HR supporting airport operations, customer service, inflight and maintenance and engineering. Ruger also supported McGee Air Services as the managing director of human resources where she directed the core HR functions, scaling to support 2,000 employees within a five-year period of rapid growth and expansion. Most recently, Ruger served as the managing director of people and labor relations at Horizon Air.

Baron Converse, vice president of maintenance and engineering at Horizon Air

Converse will succeed Engel as the vice president of maintenance and engineering at Horizon Air and will be responsible for the long-term strategy and daily operational execution of the regional carrier’s maintenance organization. His team of senior leaders and technical professionals are responsible for line maintenance operations, airframe/component/engine maintenance, quality assurance, maintenance planning, engineering and reliability, fleet projects and stores and distribution.

Celebrating a more than 30-year career at the airline, Converse joined Horizon Air in 1994 as an airframe and powerplant technician. Prior to this promotion, he served as the managing director of maintenance operations and the director of line maintenance and planning.

Horizon is in truly capable hands with these leaders. Carlos, Chéri and Baron are exceptional aviation professionals who understand the complexity of our regional operation while also providing steady and caring leadership to the more than 3,600 Horizon employees.”

Andy Schneider

CEO and president, Horizon Air

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of oneworld, with Hawaiian scheduled to join the alliance in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos™ Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Visit hawaiianairlines.com

Visit alaskairlines.com

About Alaska Air Group

This Veterans Day: A surprise reunion, a meaningful final flight and a hero’s welcome home

November 10, 2025
Community People
Alaska Airlines
23 min read

Honor flight image in front of military commemorative aircraft

Summary

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This Veterans Day, we’re recognizing recent meaningful moments of care and connection shared between our dedicated employees and our military and veteran community.

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Whether they’re employees, guests or active-duty military members flying on assignment, we’re honored to call veterans and service members a part of our family and prioritize their care and comfort on every flight and in every interaction.

For the 30,000+ employees across Alaska Airlines, Hawaiian Airlines and Horizon Air, serving military members is a deeply personal experience. Whether they’re employees, guests or active-duty military members flying on assignment, we’re honored to call veterans and service members a part of our family and prioritize their care and comfort on every flight and in every interaction.

This Veterans Day, join us in recognizing recent meaningful moments of care and connection shared between our dedicated employees and our military and veteran community.

A surprise reunion

This year alone, Alaska Airlines and Hawaiian Airlines, in partnership with the Honor Flight Network, will fly over 2,000 veterans and their families to Washington, D.C., for a once-in-a-lifetime memorial experience.

While all Honor Flights are special to us, some tug a little deeper at our hearts. For one of our pilots, Alaska Airlines First Officer Joan, it hit home personally: her Uncle Joe, an Army Vietnam veteran, was scheduled to be one of the veterans on an Honor Flight. When we learned this, we rearranged Joan’s schedule so she could pilot the flight and surprise her uncle (and you bet we caught the moment on video!).

A meaningful final flight

Leslie, a Marine Corps veteran, loved routine and respected tradition. His occasional cocktail before dinner was always in the same glass, a vintage Alaska Airlines tumbler — a tribute to his favorite airline. For Leslie, flying with Alaska Airlines also meant flying with family: His wife was an Alaska flight attendant in the early years on Operation Magic Carpet, and his daughter-in-law Gaylene has built a 40-year career at Alaska.

He was known to show off his original Alaska Airlines “Gold Coast Travel” vintage-era mileage card in conversations, which he’d never bothered to replace and kept in his wallet. “He was pretty proud of his airline,” said Gaylene.

Photo caption: Leslie showing off his “Gold Coast Travel” mileage card, with daughter-in-law Gaylene, a 40-year Alaska Airlines employee

Photo of Leslie holding his mileage card

Leslie was a lot of things — Alaska Airlines fan, husband, father and grandpa — but he was, first and foremost, a Marine. Born in May 1925 in Redmond, Wash., he joined the United States Marine Corps in January 1944 and served in the World War II Pacific campaign at Majuro Atoll, loading ordnance on dive bombers. After coming home, he joined the Reserves at Sandpoint Naval Air Station, training recruits and earning his bachelor’s in forestry management at the University of Washington. He completed his service in 1951 as a Master Sergeant — the highest rank an enlisted service member can achieve.

In May 2016, Leslie participated in an Honor Flight to Washington, D.C. with other veterans. When he died this summer, just shy of his 100th birthday, his family requested that his favorite airline transport him to his final resting place. We gladly agreed.

Photo credit: Nasierr J Troche

As Leslie’s final journey approached, teams across Alaska Airlines rallied to ensure every detail was covered through our Fallen Soldier Program. His remains were loaded onto Alaska’s ‘Honoring Those Who Serve’ aircraft on a flight from Houston to Seattle. Our pilots and flight attendants met his family members and provided a tribute announcement onboard. Upon arrival, active-duty Marines stood at attention at the gate to render a salute as the family deplaned.

Every detail and gesture was a testament to our company’s shared commitment to honoring the heroes who have touched our history.

“I cannot begin to tell you what this meant to our family. That the company did what they did to honor my father-in-law,” Gaylene said. “It was a sendoff worthy of a hero.”

A hero’s welcome home to Hawaiʻi

Fourteen Vietnam War veterans from Hawaiʻi returned home on Hawaiian Airlines after a once-in-a-lifetime trip to Washington, D.C., in early October. When they landed, Hawaiian Airlines and Alaska Airlines employees gathered at the gate and made sure every veteran in the group received a proper hero’s welcome. The trip was completely free for the veterans and made possible through our partnership with the Honor Flight Network’s Lone Eagle program.

Honor Flight in Honolulu Vietnam veterans' welcome

Saluting our military and veteran employees

Alaska Airlines, Hawaiian Airlines and Horizon Air have a long history of recruiting military talent. Our Alaska Military Veterans & Allies (MVA) Resource Group supports current and future military and veteran employees with career development, promotes education and awareness, and provides networking opportunities. Learn about how we hire and support veterans.

Learn about how we hire and support veterans

FAA mandated flight reductions and impacts to Alaska Air Group

November 6, 2025
On The Record
Alaska Airlines
5 min read

Thursday, Nov. 13 – 10:45 a.m. Pacific Time

As the federal government shutdown comes to an end, Alaska Airlines welcomes this important step toward restoring normalcy for our guests, employees and the communities we serve. We are in close contact with the Federal Aviation Administration and are prepared to resume our full schedule as soon as the FAA lifts the order and it is safe to do so.

Our teams have been working tirelessly behind the scenes to ensure we can ramp up operations quickly and efficiently. We extend our deepest gratitude to our employees for their extraordinary dedication and professionalism during this challenging period. Their resilience and commitment have been the backbone of our operation. We also thank our guests for their patience, understanding and continued trust as we worked through these unprecedented disruptions together.

As we move forward, we encourage all travelers to check the latest updates on their flights via our website and app. We remain committed to transparent communication and will provide timely information as we restore our schedule.

Friday, Nov. 7 – 3:40 p.m. Pacific Time

We have received and are complying with the FAA’s order to reduce flight operations at 40 domestic airports while doing everything possible to minimize disruptions for our guests.

We are still operating more than 1,500 flights each day, and to date, 100% of guests impacted by these FAA-mandated cancellations for Friday, Nov. 7, and Saturday, Nov. 8 have been rebooked on new flights to their destinations. If a guest has not received communication from Alaska or Hawaiian about their Friday or Saturday flight, it has not been impacted by the FAA mandate.

Our goal is to comply with the order while maintaining the highest possible schedule reliability. The specific routes affected may vary from day to day as we continue applying our approach of prioritizing high-frequency routes to minimize disruption for our guests. We remain fully committed to maintaining air service to every community we serve.

We expect to cancel roughly 36-40 flights each day through Sunday, Nov. 9. Guests will continue to receive communication and rebooking options from Alaska or Hawaiian if they have an impacted flight. A flexible travel policy remains in effect for guests looking to adjust their own travel. Details can be found at alaskaair.com and hawaiianairlines.com.

We deeply appreciate our guests’ patience and understanding as we work to minimize disruptions caused by these cancellations. We are also sincerely grateful to the air traffic controllers and TSA and CBP officers who continue to ensure the safety and functioning of air travel despite not receiving pay. We strongly urge our federal leaders to reach an immediate resolution to end the shutdown.

We will continue to keep our guests informed of any further updates or schedule adjustments.

Thursday, Nov. 6 – 1:15 p.m. Pacific Time

In light of ATC staffing shortages due to the ongoing government shutdown, the FAA has directed U.S. airlines to reduce flights at 40 domestic airports. We have assessed our schedule and begun canceling a limited number of flights effective Friday, November 7. The FAA’s directive is expected to remain in place until further guidance is issued and the shutdown concludes. International flying is not expected to be impacted.

We are sorry for this unexpected disruption. We know that when guests book their travel with Alaska and Hawaiian, they are trusting us to get them to their destination safely, on time and with the care both our brands are known for. As we assessed the FAA’s directive and our schedule, we worked to ensure smaller and remote communities that are reliant upon air travel are protected. Most of our cancellations are on routes with a higher frequency of flights, allowing most guests to be reaccommodated with as little disruption as possible.

Guests whose flights are canceled will be reaccommodated on other flights as available or offered a full refund. Those whose flights are impacted will receive communication directly from Alaska and Hawaiian. We have also issued a flexible travel policy that allows guests to adjust their travel during this uncertain time. We encourage all guests to check the status of their flights on the Alaska or Hawaiian app or our websites alaskaair.com and hawaiianairlines.com to utilize self-service rebooking options.

We remain grateful to every air traffic controller and TSA or CBP officer who is working without pay to keep air travel functioning safely. We continue to strongly urge our federal leaders to reach an immediate resolution and end the shutdown.

Summer isn’t over: Set out on amazing Global Getaways across the Pacific with Atmos Rewards redemptions

November 4, 2025
Destinations Loyalty
Alaska Airlines
29 min read

Young woman traveler with backpack traveling into beautiful pagoda in Wat Pra Kaew

Summary

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Global Getaways from Alaska Airlines and Hawaiian Airlines offer Atmos Reward members up to 50% off award tickets to select destinations.

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Our latest theme is “Summer Isn’t Over,” encouraging members to explore Pacific destinations in their sunny, warm weather season between Nov. 4, 2025, and March 30, 2026.

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Featured destinations include Sydney, Auckland, Cook Islands, Manila, Bangkok and Hong Kong, with award ticket prices starting at 25,000 miles one-way.

Our latest edition of Global Getaways highlights a diverse mix of destinations located along the Pacific Rim, featuring a common theme: locations with sunny, warm weather while the U.S. settles into its winter season.

Selected destinations include Sydney, Australia; Auckland, New Zealand; the Cook Islands; Manila, Philippines; Bangkok, Thailand; and Hong Kong. Don’t forget: Summer is coming to the Southern Hemisphere.

Atmos™ Rewards members can redeem points for award tickets at up to 50% off for these select destinations with Alaska, Hawaiian and our global partners between Nov. 4-11, 2025, for main cabin travel between Nov. 4 through March 30, 2026. Book now at alaskaair.com.

Featured destinations

Sydney, Australia

Now starting at 35,000 points; starting at 25,000 points from Honolulu

The largest, oldest and most populous city in Australia, Sydney lives up to its reputation as one of the most beautiful cities in the world. Known as Harbour City, this vibrant global metropolis is teeming with culture, fashion, design and gorgeous scenery around every corner.

Let’s go!

Auckland, New Zealand

Now starting at 35,000 points; starting at 25,000 points from Honolulu

The New Zealand summer comes alive starting in December with blue skies, warm weather, pristine sailing and lush nature in bloom. The country is regarded for its rich cultural heritage, breathtaking scenery, world-class outdoor adventures and its diverse population, including indigenous Māori and various Pacific Islander, European and Asian communities. Visit Auckland, famously known as the City of Sails, for its perfectly balanced mix of natural beauty and scenic city, including waterfront dining, ample shopping, world-class vineyards, volcanic landscapes, boating and other nearby attractions.

Let’s go!

LOW ANGLE: Sleeping woman sways in a rope hammock on tropical white sand beach.

The Cook Islands

Now starting at 35,000 points

At the center of the Polynesian triangle in the South Pacific, the Cook Islands consist of 15 islands scattered across 850 square miles – located in the same time zone as Hawai‘i. With its tropical beauty, friendly, welcoming residents and relaxed pace of life, the Cook Islands offer a holiday paradise where there is an abundance of activities to see and do.

Let’s go!

Manila, Philippines

Now starting at 25,000 points

Manila is filled with a rich history, vibrant culture and incredible food, along with top sites such as Fort Santiago, San Agustin Church and Rizal Park. Outside the capital city, short trips can land you in jaw-dropping beach destinations.

Let’s go!

Bangkok, Thailand

Now starting at 30,000 points

Temples. Markets. Delicacies. Exploring Bangkok is a rich sensory experience. The city is known for its energetic nightlife, from nightclubs and sky bars to night markets. Bangkok is also a major getaway to other thrilling destinations across Thailand and Southeast Asia.

Let’s go!

Hong Kong

Now starting at 30,000 points

Check nearly any list of favorite global cities, and Hong Kong is often at the top, thanks to its unique blend of modernity and tradition in a showstopping location. Take in the dazzling skyline from Victoria Peak or the Star Ferry. Don’t miss the nightly Symphony of Lights show along Victoria Harbour.

Let’s go!

Redemption details

Exploring the world with Atmos Reward is just one of the many perks of the No. 1 airline loyalty program, according to U.S. News & World Report for 2025-26. Our members can earn points faster when they fly with Alaska, Hawaiian, oneworld alliance members and our global partners to more than 1,000 destinations worldwide.

We’ve streamlined the process of booking award redemptions and buying tickets with our partners at alaskaair.com. The updated charts make it easier to see how many points are required for flights to various regions, with partner award travel starting at just 4,500 miles one-way for short trips.

Visit alaskaair.com

About Alaska Air Group

Chasing the next swell? Alaska Airlines and Hawaiian Airlines’ new surfboard policy has you covered

November 3, 2025
Guest Experience
Alaska Airlines
12 min read

Like clockwork, every fall and into the winter, storms in the North Pacific stir powerful ocean swells that generate world-class waves in Hawai’i and across California, two key regions in Alaska Airlines and Hawaiian Airlines’ combined network.

This year, as our traveling surfers plan their next adventure, they will enjoy not only unmatched connectivity between these two U.S. surfing meccas – and many popular international surfing destinations throughout our expanding global network – but also peace of mind when bringing along their most valued companion: surfboards.

Our new surfboard policy – the most generous among premium U.S. airlines – allows guests flying on Alaska and Hawaiian aircraft to check multiple surfboards in a single bag measuring up to 10 feet, 5 inches (from nose to tail), and 50 pounds. For flights operated on our regional E175 aircraft, surfboard bags must not exceed nine feet, 7 inches.

We developed our new policy to accommodate all surfers: thrill-seekers tracking large seasonal surf and bringing big surfboards on strike missions to places like Tahiti and Mexico, families looking for year-round warm water and gentle waves to longboard (Costa Rica, anyone?), or guests venturing into the far reaches of our network to explore coastlines in Australia, American Samoa, the Cook Islands, Japan and New Zealand.

We also treat surfboards as standard checked baggage – with no special item fees – and offer bag allowances anywhere we fly for guests booking with our branded credit cards and earning points in our new Atmos™ Rewards loyalty program. In recognition of surfing’s cultural significance in Hawai‘i, we provide one free checked bag, inclusive of surfboards, for residents traveling interisland through our Huaka‘i by Hawaiian program.

We look forward to seeing you onboard – and in the water!

Visit alaskaair.com

Visit hawaiianairlines.com

MEDIA ADVISORY: Alaska Airlines provides update on IT systems and path to resiliency

October 31, 2025
On The Record
Alaska Airlines
4 min read

SEATTLE – Alaska Airlines today announced that it has engaged a new partner, Accenture, a leading global information technology and management consulting firm, to work with Alaska in conducting a comprehensive audit of its technology systems as part of the airline’s ongoing commitment to build a more resilient, reliable, and guest-centered operation.

Following recent IT challenges, Alaska Air Group President and CEO Ben Minicucci outlined the steps being taken to strengthen the company’s infrastructure and ensure long-term system reliability. The collaboration with Accenture will include a top-to-bottom review of Alaska’s technology environment — assessing standards, processes, and overall system health — with actionable recommendations to be implemented quickly.

Since 2019, Alaska has increased investments in IT infrastructure by nearly 80% — investing in redundant data centers and moving many guest-facing systems to the cloud. This initiative marks a key milestone in Alaska Airlines’ broader path to resiliency, as the company continues to invest in technology that supports operational excellence and a world-class guest experience.

Additionally, Alaska Air Group will provide updated guidance for the fourth quarter in early December, once the full financial impact of the recent IT disruptions is understood.

Alaska Airlines will continue to provide regular updates on its progress as part of its ongoing commitment to transparency.

About Alaska Air Group

Alaska Airlines’ statement on Azure network availability issues

October 29, 2025
On The Record
Alaska Airlines
2 min read

Wednesday, Oct. 29 — 3:50 p.m. Pacific Time

A global outage impacted the Microsoft Azure platform today where several Alaska and Hawaiian Airlines services are hosted, causing a disruption to key systems, including our websites.

Our teams worked quickly to stand up our backup infrastructure to allow our guests to book and check-in for their flights online while minimizing operational disruptions.

We are bringing impacted systems back online this afternoon, with other services set to resume once Microsoft resolves the issue from its end.

We apologize for any inconvenience that our guests might have experienced today and appreciate their patience as we navigated this issue.

Wednesday, Oct. 29 — 10:15 a.m. Pacific Time

Due to a global outage impacting the Microsoft Azure platform where several Alaska and Hawaiian Airlines services are hosted, we are currently experiencing a disruption to key systems, including our websites.

For our guests who are unable to check-in online due to the Microsoft Azure outage, please see an agent at the airport for a boarding pass, and allow for some extra time in the lobby.

We apologize for the inconvenience and appreciate your patience as we navigate this issue.

Alaska Airlines and Hawaiian Airlines reach major integration milestone: a single operating certificate

October 29, 2025
Company
Alaska Airlines
19 min read

Summary



Alaska Airlines has received a single operating certificate (SOC) from the Federal Aviation Administration to operate alongside Hawaiian Airlines as two separate brands.



Guests will continue to enjoy the distinct Alaska Airlines and Hawaiian Airlines brands, brought to life by our remarkable employees, along with the reach of our combined global network, and the industry-leading benefits of our Atmos™ Rewards loyalty program.



Several Honolulu-based leadership positions formally take effect today to support the Hawaiian Airlines brand and the combined organization’s operations to, from and within Hawai‘i.

Alaska Airlines today received a single operating certificate (SOC) from the Federal Aviation Administration to operate alongside Hawaiian Airlines as two separate brands. This significant milestone — a FAA regulatory requirement achieved just over a year after Alaska and Hawaiian combined — marks the successful integration of training, policies, procedures and manuals across both airlines.

Here’s what our guests need to know:

While Alaska Airlines and Hawaiian Airlines are now operating under a single call sign (AS) — which our pilots and dispatchers use behind the scenes to communicate with air traffic control — guests will continue to enjoy our distinct Alaska and Hawaiian brand experiences, brought to life by our remarkable employees, along with the reach of our expanding joint global network, and the industry-leading benefits of our Atmos™ Rewards loyalty program.
There is one visible change for our guests: while Hawaiian Airlines flights will show the HA designator, new flight numbers may be assigned to avoid duplication between our brands. Where practical, we attempted to maintain similar flight numbers, but in many cases, we had to assign completely new flight numbers. If you are a frequent Hawaiian Airlines flyer who has memorized a regular or favorite flight, please take note.
A SOC paves the way for other, ongoing integration initiatives, including combining scheduling and passenger service systems to improve the experience of our guests traveling across both brands, and integrating our flight crew, airport and maintenance teams under joint collective bargaining agreements.
Next spring, guests can look forward to an even more streamlined travel experience when Alaska and Hawaiian move to a single passenger service system, or PSS. A PSS is the main technology powering the systems that our guests — on Alaska and Hawaiian — will interact with when planning their trips, booking tickets and on the day of travel. Once we transition to a single PSS in April, all flights will carry the AS code, but travelers will continue to be able to view and book Hawaiian Airlines flights and experience the distinct Hawaiian Airlines brand and the ho‘okipa (hospitality) of our people throughout their journey. Hawaiian flights will be clearly branded across our digital channels with an image of our Pualani aircraft tail.

Congratulations to everyone at Alaska Airlines and Hawaiian Airlines for getting us to a single operating certificate. This was a year-long, multi-phase effort involving multiple departments and thousands of hours of work. We also appreciate the FAA and the U.S. Department of Transportation for their guidance and support as we carefully reviewed and harmonized our processes with a shared focus on safety. This is an important step in our journey as a combined organization, and I’m excited about our future together.”

Ben Minicucci

President and CEO, Alaska Air Group

With a single operating certificate, several Honolulu-based leadership positions formally take effect today to support the Hawaiian Airlines brand and the combined organization’s operations to, from and within Hawai‘i. Diana Birkett Rakow, executive vice president of public affairs and sustainability at Alaska Airlines, becomes CEO of Hawaiian Airlines, succeeding Joe Sprague, who is retiring after a distinguished career with Alaska Air Group. Jim Landers, Hawaiian Airlines senior vice president for technical operations, assumes the role of head of Hawai‘i operations, while Shelly Parker, Horizon Air’s vice president of station operations and inflight, becomes head of Hawai‘i guest operations. They will serve alongside other members of the Honolulu leadership team.

Visit alaskaair.com

Visit hawaiianairlines.com

About Alaska Air Group

Alaska Airlines strengthens commitment to San Diego, Portland and Hawai‘i with 13 new routes, and adds more flight frequencies across our network

October 27, 2025
Destinations
Alaska Airlines
25 min read

Summary



We’ll fly nonstop to the top 15 most popular markets from San Diego next spring, and Portland flyers will enjoy four new nonstop destinations.



With expansion to two new airports – Tulsa, Oklahoma and Arcata-Eureka, California – we’ll serve more airports year-round in California than any other airline.



We’re better connecting California and Hawai‘i: We’ll launch a new Honolulu-Burbank route, and we’ve added more flights from San Francisco and Los Angeles to the Islands.

Alaska Airlines is introducing 13 new nonstop routes beginning next spring, including a range of flights from our key hubs in San Diego and Portland. We’ve also added two new destinations to our route map, deepened our commitment to Hawai‘i with additional flights and solidified our role as Santa Rosa-Sonoma’s #1 carrier in the heart of California Wine Country.

We’re always looking to spread our wings, so we’re eager to celebrate a pair of new destinations: Tulsa, Oklahoma (TUL) and Arcata-Eureka, California (ACV), located along the famous California Redwood Coast. We’ll fly daily between San Diego and Tulsa, and from Seattle to both Tulsa and Arcata-Eureka. With these new locations, Alaska Air Group will serve 142 destinations in 2026 – our most ever. And with the addition of Arcata-Eureka, we’ll serve more California airports year-round than any other airline.

With bold expansion in San Diego and Portland, plus more flights to Hawai‘i and new destinations like Tulsa and Arcata-Eureka, Alaska is redefining what it means to connect guests to a remarkable travel experience rooted in safety, care and performance. San Diego continues to be one of our fastest-growing hubs while Portland and Hawai‘i are essential parts of our global network. Our investment in these markets is designed to meet the strong demand we’re seeing from the recent launch of Atmos Rewards, the #1 airline loyalty program in the country. We’re thrilled to offer our guests more choice, more rewards and more global access than ever before.”

Kirsten Amrine

Vice president of revenue management and network planning, Alaska Airlines

Where we’re adding new flights and more frequencies

San Diego

Alaska is San Diego’s leading airline with the most nonstop destinations of any airline from the Southern California airport. It’s also our fastest-growing hub. We’ll grow by more than 35% in San Diego in spring 2026 compared to spring 2025.

We’ll fly five new nonstop routes next spring: Dallas-Fort Worth, Oakland, Raleigh-Durham, Santa Barbara and Tulsa.
With these additions, Alaska and Hawaiian Airlines will serve the top 15 most popular markets nonstop from San Diego and fly to 49 nonstop destinations.
Travelers in Santa Barbara can take advantage of a one-stop connection in San Diego before continuing to other cities, such as Boston and Honolulu.
Our route between San Diego and Santa Rosa-Sonoma will now be served three times daily, offering more time-of-day options than other airlines.

Portland

We’ve added more flights to major cities from the Rose City, building off a successful summer of growth at PDX.

We’ll begin service from Portland to four new destinations in May: Baltimore, Idaho Falls, Philadelphia and St. Louis.
With those newly added routes, we’ll serve 62 nonstop destinations from Portland.
We’ve also added a second flight to Newark, increased our Portland-Līhu‘e (Kaua‘i) service to year-round and upped our daily flights to Santa Rosa-Sonoma to three.

Hawai‘i

Our commitment to Hawai‘i remains strong. We serve more airports from California to Hawai‘i than any other airline.

We’ve added a new summer seasonal flight between Honolulu and Hollywood Burbank Airport – the first time the two airports will be connected in more than 20 years.
We’ve increased the number of flights from a pair of our West Coast gateways starting in the spring: Los Angeles-Kahului (Maui) goes to two daily nonstops with an additional seasonal flight, and San Francisco-Kona (Hawai‘i Island) and San Francisco-Līhu‘e (Kaua‘i) will increase in June to daily nonstops, joining flights that already operate several times a week.
By early summer, we’ll fly daily to all four Hawaiian Islands from San Francisco, like we do from Los Angeles, Portland, San Diego and Seattle.

Santa Rosa-Sonoma

If you know wine, you know Santa Rosa-Sonoma is the front door to California Wine Country.

We are the airport’s #1 carrier, offering twice as many destinations from there compared to any other airline.
Along with the additional flights to Portland and San Diego, we’ve also added a new intra-California flight between Santa Rosa-Sonoma and Ontario, east of Los Angeles.
We’ll now serve six cities in California from Santa Rosa-Sonoma, including our new seasonal service to Palm Springs that launches on Oct. 26.

Waikiki skyline with Queen Kapiolani Regional Park, Kuhio Beach,

San Diego Skyline at sunset from Coronado

City pair	Start date	Season	Frequency	Aircraft
San Diego – Dallas-Fort Worth	April 22	Year-round	2x Daily	737
San Diego – Oakland	April 22	Year-round	4x Daily	E175
San Diego – Raleigh-Durham	April 22	Year-round	Daily	737
San Diego – Santa Barbara	April 22	Year-round	2x Daily	E175
San Diego – Tulsa	March 18	Year-round	Daily	E175
Portland – Baltimore	May 13	Summer	Daily	737
Portland – Idaho Falls, ID	May 13	Year-round	Daily	E175
Portland – Philadelphia	May 13	Summer	Daily	737
Portland – St. Louis	May 13	Summer	Daily	737
Seattle – Arcata-Eureka, CA	April 8	Year-round	Daily	E175
Seattle – Tulsa	March 18	Year-round	Daily	E175
Honolulu – Burbank	May 13	Summer	Daily	737
Ontario, CA – Santa Rosa-Sonoma, CA	March 18	Year-round	Daily	E175

Tickets are available for purchase now at alaskaair.com.

Guests across our expanding network can take advantage of a premium travel experience and enjoy award-winning service on their next Alaska flight. We are the West Coast’s premier airline, offering our flyers generous legroom in First Class and Premium Class, no change fees, a variety of fare options and West Coast-inspired fresh meals that can be pre-ordered before flights. We offer the most fresh food options of any U.S. airline including on flights as short as 670 miles.

Atmos Rewards is our newly evolved loyalty program – ranked the #1 airline loyalty program by U.S. News and World Report for 2025-26. It’s designed to deliver more choice, more rewards and more global access than ever before to our members, who earn one point and one status point for every mile flown (excluding Saver fares). Points can be redeemed for flights, hotels and more, and status points track progress toward status levels and milestones. Later in 2026, members can choose how they earn based on the distance they travel, the amount they spend or the frequency of their flights.

Visit alaskaair.com

About Alaska Air Group

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Pilot trading cards have landed

Ready to collect your first card? Ask your flight’s captain or first officer.

Pilots might not have every card on hand, as they’re given on a first-come, first-served basis.

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For our youngest guests: Keiki Wings!

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Thursday, Nov. 13 – 10:45 a.m. Pacific Time

Friday, Nov. 7 – 3:40 p.m. Pacific Time

Thursday, Nov. 6 – 1:15 p.m. Pacific Time

Summary

Featured destinations

Sydney, Australia

Now starting at 35,000 points; starting at 25,000 points from Honolulu

Auckland, New Zealand

Now starting at 35,000 points; starting at 25,000 points from Honolulu

The Cook Islands

Now starting at 35,000 points

Manila, Philippines

Now starting at 25,000 points

Bangkok, Thailand

Now starting at 30,000 points

Hong Kong

Now starting at 30,000 points

Redemption details

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We look forward to seeing you onboard – and in the water!

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Wednesday, Oct. 29 — 3:50 p.m. Pacific Time

Wednesday, Oct. 29 — 10:15 a.m. Pacific Time

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Here’s what our guests need to know:

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Where we’re adding new flights and more frequencies

San Diego

Portland

Hawai‘i

Santa Rosa-Sonoma

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Success!

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Earn more with the Atmos™ Rewards Summit Visa Infinite^® card