Alaska Airlines and Tailsight launch AI-powered maintenance planning solution

Summary

The platform will help streamline the maintenance planning process to improve performance and reduce aircraft-on-ground time

Alaska made an investment in the Texas-based AI company

Alaska Airlines today announced an investment and strategic, multiyear partnership with Tailsight, an AI-powered maintenance planning and optimization platform. Alaska is the first major airline to deploy Tailsight’s platform, marking its formal market entry after close collaboration and development. The platform aims to improve the maintenance planning process, focusing on the downstream operational key performance indicators that matter most, including labor and parts utilization and reducing aircraft-on-ground (AOG) time. The announcement comes days before MRO Americas 2026 in Orlando, Florida, where Tailsight will showcase how its technology connects maintenance constraints, operational context and planner workflows in one shared system.

Tailsight will transform Alaska’s maintenance operations by offering real-time insights beyond current capabilities. What gives me the most confidence is the team behind the product. For nearly two years, we have worked closely together to define requirements, shape the software and test it in real-world conditions. That depth of partnership is why we believe Tailsight can scale: it’s built by aviation experts and engineers.”

Nathan Engel

Vice president of maintenance operations, Alaska Airlines

This milestone also highlights the airlines Alaska Accelerate strategy to invest in AI-driven software companies that enhance operations and generate long-term value as they expand.

A new standard for maintenance planning

Tailsight brings together fragmented inputs from maintenance systems, flight schedules, staffing, station capability rules and parts availability to create a constraint aware planning environment for airline technical operations. The platform creates optimized maintenance plans that account for real world constraints of labor, parts, station capability and aircraft readiness. The high-speed optimization engine helps planners generate, compare and refine maintenance plans in real time.

Tailsight is built to provide a shared operational view of the fleet and station-level context, with key constraints surfaced so technical operations teams can:

  • Coordinate planning and execution with one view of work packages, constraints and readiness.
  • Align labor, parts and station capacity more effectively.
  • Adapt plans faster as conditions change so teams can coordinate to improve utilization across fleets and stations.

Over the past two years, Alaska’s maintenance team has worked side by side with Tailsight to design the initial product requirements and software specifications and to validate the platform against real operational scenarios and airline-specific constraints. Looking ahead, Alaska and Tailsight will continue partnering on deployment, integration and ongoing product enhancements, using operational lessons learned to further strengthen the platform.

Maintenance planning sits at the center of airline reliability, but the tools supporting it have lagged behind the operational complexity that teams manage every day. We built Tailsight to help airlines plan and adapt with greater speed, visibility, and confidence. We are proud to launch with Alaska.”

Adam Houghton

Chief executive officer, Tailsight

Tailsight

Tailsight is focused on the future of airline Technical Operations, building modern software that helps airlines operate with greater visibility, coordination, and adaptability. The platform brings maintenance planning and execution into one connected system built for the realities of airline operations. Tailsight’s leadership team brings deep expertise from across aviation software, including ForeFlight, Boeing, and Bell Textron.

Tailsight is headquartered in Austin, Texas. Learn more at tailsight.ai.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines flies World War II, Vietnam War and Korean War veterans to Washington, D.C. in first Honor Flight of 2026

On April 12, Alaska Airlines’ Boeing 737-900ER hummed at the gate at San Francisco International Airport, awaiting a special group of passengers. Clad in the airline’s patriotic “Honoring Those Who Serve” livery, the aircraft routinely flies with stars and stripes across the country. Today’s journey, however, was different.

On board Alaska Airlines Flight 8 were 25 U.S. veterans — men and women who served across decades and around the world, including during World War II, the Vietnam War and the Korean War. Their trip was Alaska’s first sponsored Honor Flight of 2026 and a continuation of its 13-year partnership with the Honor Flight Network, whose mission is to celebrate America’s veterans by flying them to Washington, D.C., free of charge to visit the memorials built to commemorate their service.

March Madness Alaska cheerleaders
Cheerleaders at March Madness Alaska

“Honor Flight’s goal is to give back to each veteran from every military branch,” says J’Keren Sears, senior public affairs manager for California at Alaska. “Each trip is an opportunity for veterans to reflect on their service and find camaraderie with others. Not every veteran received a warm welcome home. Through Honor Flights, we can say, ‘Your service mattered.’”

Alaska will operate 21 Honor Flights in 2026, flying about 2,000 veterans alongside their chosen companions. “We work with different Honor Flight chapters throughout the West Coast, flying them from Seattle, Alaska, and several locations in Oregon and California — and, starting last year, Hawaiʻi,” says Alia Kaohi, community relations coordinator for California at Alaska.

Sunday’s group on board Flight 8 included Nicholas Boyko, 100, and William Sims, 99, both World War II veterans who served in the U.S. Air Force and Navy, respectively. Sims also later served in Vietnam. Fellow passengers included Robert Rhodes, a 94-year-old Korean War Army veteran, and Vietnam veteran Dennis Wayne Garidel, who celebrated his 76th birthday on the flight.

March Madness Alaska fans
March Madness Alaska athletes
March Madness Alaska athletes

With demand outpacing availability, World War II, Korean War and terminally ill veterans are given higher priority for a free Honor Flight experience, while other applicants may wait for years. “There’s about a two-year wait for Vietnam veterans and closer to four years for Desert Storm veterans,” says Michael Singleton, president of the Honor Flight Bay Area Foundation. Veterans are selected based on when they applied and when they served.

Once in Washington, D.C., participants embark on an emotional and often packed itinerary. This group’s stops include the Lincoln, Korean War, Vietnam War and World War II memorials; Arlington National Cemetery; and the Military Women’s Memorial, among others.

March Madness Alaska team
March Madness ALaska

Behind the (literal) red carpet

For Alaska Airlines, curating the experience starts long before takeoff, and employees like Alia are central to making it happen. She enlists dozens of employees to craft a memorable experience, entailing red carpet welcomes, gate celebrations with refreshments and even live entertainment. Teams across customer service, airport operations and inflight crews make the journey seamless, offering free checked bags, support through security and a First Class meal onboard. Ramp crews send flights off with banners, cheers and water cannon salutes. Even securing one of the four aircraft bearing the military livery requires thoughtful coordination with Alaska’s Network Operations Center in Seattle.

Nome basketball team in front of Alaska Airlines aircraft tail
Nome athletes at the airport

Not just for veterans

The patriotic experience is just as meaningful for employees, who often vie to work Honor Flight shifts. San Francisco-based flight attendant Deb C. first worked an Honor Flight in 2022. With a family lineage of military service, she now volunteers as a “guardian” with her husband, assisting veterans who travel without a companion. She has also played a role in one of the trip’s most emotional traditions: Mail Call.

On the final evening in Washington, D.C., veterans are surprised with Mail Call, envelopes filled with letters from family, friends, schoolchildren and strangers thanking them for their sacrifice, dedication and service. For many, it’s a somber moment that echoes the days when handwritten letters were a lifeline and comfort during service.

“The reactions are unforgettable,” Deb says. “There are tears, smiles and a lot of reflection. One veteran told me she received more letters that night than she did during her entire time in Vietnam.”

From planning to takeoff to that final night in Washington, D.C., every detail is designed to create a meaningful experience. For many veterans, it represents acknowledgment, gratitude and a long-awaited welcome home. To learn more or get involved with the Honor Flight Network, visit honorflight.org.

ASHA

America250

Alaska Airlines is a proud airline partner of America250, the national nonpartisan organization established by Congress to lead the nation’s 250th anniversary of the signing of the Declaration of Independence. Alaska Airlines and Hawaiian Airlines were founded as lifeline carriers of the country’s 49th and 50th states and have since grown into the fourth-largest global carrier in the U.S., connecting the American people to each other and the world. The combined carrier also operates a predominantly American-made fleet and is a proud employer of thousands of employees who identify as active-duty military or veterans.

“Alaska is proud to honor servicemembers and celebrate our democracy and freedoms year-round. But we’re especially thrilled to play a small part in America’s 250th celebration,” said Megan Ouellette, vice president of public and government affairs. “The history of aviation and the histories of Alaska Airlines and Hawaiian Airlines are uniquely American. We’re also a company shaped by veterans — from the ramp to the CEO — and we honor servicemembers through programs like Fallen Soldier, a military employee resource group, and our Honor Flight partnership.”

As part of the America 250 commemoration, Alaska’s three Honoring Those Who Serve aircraft will be adorned with a special decal. Guests flying on one of these aircraft between May and the end of 2026 should look for the special decal by the boarding door. As a token of appreciation and celebration, Alaska crewmembers will also be handing out special America 250 challenge coins to veterans flying on Honor Flights this year.

“Our independence wouldn’t exist without their service,” Ouellette adds. “We’re proud to reflect that as we commemorate the 250th anniversary of the signing of the Declaration of Independence and the establishment of our democracy.”

Update on bag fees

Alaska-AirGroup-Featured

Due to ongoing volatility in fuel prices and an uncertain global environment, Alaska Airlines is increasing its checked baggage fees for travel on North American Alaska Airlines and Hawaiian Airlines flights. Fees are increasing $5 for the first checked bag and $10 for the second checked bag. The new fees apply to flights booked on or after Friday, April 10, 2026.

Atmos™ Rewards status members and eligible cardholders of an Atmos Rewards Visa or Hawaiian Airlines Mastercard will continue to enjoy their current baggage benefits. There are no changes to our Huaka‘i or Club 49 programs. Huaka‘i benefits remain in place for intra-Hawai‘i travel, and Club 49 benefits remain unchanged for travel to, from and within Alaska.

 

The updated fees & policies apply to flights ticketed on or after April 10, 2026:

CategoryPreviousNew
First checked bag$40$45
Second checked bag$45$55
Third-plus checked bag$150$200
First Class checked bag allowance70 lbs70 lbs
Prepay bag discount$5 off online/mobile (four-plus hours to departure)No discount
Oversized bag fee$200$200
Oversized & overweight (≤70 lbs)$300$300
Oversized & overweight (71–100 lbs)$400$400
State of Alaska Club 49 travelThree free intrastate and two free to/from Alaska for Club 49Three free intrastate and two free to/from Alaska for Club 49
State of Hawaiʻi travel$30 first bag; $40 second$30 first bag; $40 second
State of Hawaiʻi Huakaʻi travelOne free Neighbor Island for Huaka‘iOne free Neighbor Island for Huaka‘i
Tier 1 Elites / oneworld RubyOne free bag + companionsOne free bag + companions
Active-duty militaryUp to five free bags (70 lbs each)Up to five free bags (70 lbs each)

Alaska Airlines returns to the desert as the official airline of Coachella and Stagecoach

Summary

Alaska Airlines serves as the official airline of Coachella and Stagecoach music festivals, delivering a bold, immersive brand experience that transports festivalgoers “35,000 feet in the air” with exclusive prize moments and more

Showcasing both its core strength and global network, Alaska makes the journey to the desert part of the experience with the most seats on flights to Palm Springs this April

Alaska Airlines is back in the desert as the official airline of Coachella and Stagecoach, returning center stage for one of the most anticipated cultural moments of the year.

After a showstopping debut last year, featuring a can’t miss activation that pulled in thousands of festivalgoers, Alaska Airlines is raising the bar again with a bold, immersive experience designed exclusively for Coachella and Stagecoach.

Starting Weekend One of Coachella, Alaska invites music lovers to step out of the heat and into another world. The moment guests enter Alaska’s activation, they’re transported “35,000 feet in the air” — a full sensory escape inspired by flying above the clouds. Every detail is thoughtfully transformed, with unexpected design moments and photo ready ops highlighting Alaska’s newest global destinations, including London, Rome, Tokyo and Seoul.

ASHA

Coachella and Stagecoach are more than festivals, they’re defining moments in culture. We’re thrilled to return as the official airline, creating an experience that brings the energy of the festival to life and makes the journey to the desert just as memorable as the weekend itself.”

 

Eric Edge

Vice president of brand & marketing, Alaska Airlines

Because no great festival break is complete without good vibes and good service, Alaska brings its signature hospitality to the desert. Guests can kick back with complimentary beverages and snacks from Alaska and Hawaiian, during select times, while recharging between sets.

And for the first time at Coachella, festival goers can experience Alaska Airlines’ fastest Wi-Fi in the sky — on the ground and reimagined exclusively for the Alaska Airlines activation — during one of the world’s biggest music festivals. Guests can connect and stay online while posting, streaming and sharing every moment in real time. The on‑site Wi‑Fi experience offers fans a preview of what they can expect when flying with Alaska.

Thanks to Alaska’s ongoing investment in connectivity and its partnership with T‑Mobile, guests can enjoy access to onboard Wi‑Fi on select Alaska Airlines and Hawaiian Airlines flights at no cost. Together, Alaska and T-Mobile are committed to keeping travelers connected wherever they go — making every journey, including trips to the desert this festival season, more seamless and enjoyable.

PSP sign
View of palm trees, sky and aircraft flying
Caochella

Before heading back to the music, Atmos™ Rewards members can step up to Alaska’s custom prize experience, where grabbing a colorful orb from the ball machine unlocks the chance to win unforgettable prizes, including roundtrip tickets anywhere Alaska flies. Anyone can join Atmos Rewards for free in just moments to play, earn miles and work toward elite status as part of Alaska and Hawaiian’s industry‑leading loyalty program.

Plus, Alaska is giving away one million Atmos points over the three-weekend stretch, giving winners the opportunity to book their next dream vacation across Alaska’s growing network, including key markets along the West Coast, Hawaiʻi and to its expanding service to Europe and Asia.

When it comes to getting to the desert, Alaska Airlines makes the journey part of the experience. Alaska offers more seats on flights to Palm Springs — one of the closest airports to Indio — just in time for Coachella, April 10–13 and 17–19, and Stagecoach, April 24–26. Together with Hawaiian Airlines, Alaska’s expansive network delivers easy connections from major West Coast hubs across the Pacific Northwest, California and beyond.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines expands Military Technician Transition Program to include new civilian career pathways at Hawaiian Airlines

MTTP header

Summary

Qualified military servicemembers are invited to apply to Alaska Airlines’ Military Technician Transition Program for future careers at Hawaiian Airlines and its Seattle maintenance base. The program offers a direct pathway to FAA A&P licensure and a long‑term technician career with the combined carrier.

Prospective MTTP applicants can apply now through May 31 at careers.alaskaair.com.

Transitioning from military service to a civilian career can feel like stepping into unfamiliar territory. Alaska Airlines’ Military Technician Transition Program (MTTP) works to steady that journey by offering military personnel a clear, supported path toward long-term technician roles with Alaska Airlines, Horizon Air and, for the first time, Hawaiian Airlines.

Now through May 31, qualified applicants can apply for MTTP openings at Hawaiian Airlines and its Seattle maintenance base. The program offers servicemembers the opportunity to support the combined carrier’s global growth while working on state‑of‑the‑art aircraft, including the Boeing 787 Dreamliner.

This program has been tremendously successful on two fronts: supporting military members while prioritizing our need for highly skilled and motivated maintenance professionals. By bringing Hawaiian Airlines into the program, we’re expanding opportunities for military personnel and veterans to build well-paying, long-term civilian careers.”

Deja Hubbard

Director of talent acquisition outreach, Alaska Airlines

Alaska’s MTTP was first launched in 2025 and has since transitioned 10 active-duty service members and veterans into fulfilling aviation careers across the company. The program plays a critical role in enabling Alaska, the fourth‑largest global carrier in the U.S., to maintain the highest safety standards.

Separating from the military after 23 years of service…there’s a lot of hesitation. But I find I’m still leading teams of technicians and performing the same basic inspection practices I did before. All these things are very similar to what I was doing in the military.”

Eddie Lengle

A retired U.S. Air Force master sergeant, A&P line technician and '25 MTTP graduate Alaska Airlines

What to expect

MTTP participants receive various forms of assistance as they complete an FAA-approved Airframe and Powerplant (A&P) license prep program, a critical step toward receiving the essential certification and employment as an aircraft technician.

To ease the financial burden, the program offers support for schooling costs and testing expenses, as well as flexible timelines that allow participants to choose classes aligned with their availability. Participants also receive access to dedicated mentorship from Alaska and Hawaiian’s maintenance leaders to help them stay on track academically and prepare for a civilian aviation role.

Participants who complete the program and obtain their A&P license will then be offered employment at Hawaiian Airlines’ Seattle base as a maintenance technician. Learn more about what to expect on careers.alaskaair.com.

Fostering a culture of safety excellence

In March, Alaska, Hawaiian and Horizon maintenance teams were recognized for industry-leading teamwork and dedication to aviation safety. Alaska Airlines and Horizon Air marked their 25th year, and Hawaiian Airlines its fifth year, of earning the FAA’s Diamond Award of Excellence, the agency’s most prestigious award that recognizes 100% completion of safety training programs by all technicians.

Alaska technician
Alaska technician

Where to apply

MTTP was designed for military members ready to build a future in commercial aviation, offering dedicated support and a clear runway forward. Prospective applicants are encouraged to apply for Hawaiian Airlines’ program openings now through May 31 at careers.alaskaair.com.

Alaska Airlines, Seattle Kraken and One Roof Foundation give back to their Seattle hometown with South Park community cleanup

Summary

Kicking off Earth Month 2026 with a spirit of care, Alaska Airlines teamed up with two of its partners to beautify Seattle’s South Park neighborhood, pulling weeds, helping build green walls and collecting 140 pounds of trash.

Caring for people and the places they call home is a core part of Alaska Airlines’ mission. Each year, Earth Month acts as a reminder that every employee can have a positive effect on the planet and their community. That impact can take many forms, from teams across the operation working together to purchase fuel-efficient aircraft or sustainable aviation fuel, to employees raising their hands to beautify nearby communities.

Kicking off Earth Month 2026 with a spirit of care, Alaska Airlines, the Seattle Kraken and the One Roof Foundation, the philanthropic organization of the Kraken and Climate Please Arena, came together to support a volunteer project in the airline’s hometown. Dozens of Alaska employees donated their time to beautify Seattle’s South Park neighborhood, pulling weeds, helping build green walls and collecting 900 pounds of trash over the course of a day.

Alaska is committed to minimizing the impacts of waste in our communities, whether we’re eliminating plastic from our onboard service or cleaning up trash in our local neighborhoods. This partnership was a very natural fit and an important way for all three of our organizations to give back to our hometown.”

Ryan Spies

Managing director of sustainability, Alaska Airlines

ASHA

Alaska Airlines is the official airline of the Seattle Kraken. In 2024, we launched a special aircraft design honoring our partnership. The design features the team logo, coordinates of Climate Pledge Arena, and a tail number (#N933AK) honoring Seattle’s 93.3 KJR FM, the home of the Kraken.

One Roof Foundation has partnered with and invested in the South Park neighborhood since our beginnings 6 years ago. We are thrilled to have our valued partners at Alaska Airlines join us on a number of projects, including our annual clean up alongside the Duwamish River Community Coalition and Youth Corps, Dirt Corps, and the City’s Office of Sustainability and the Environment. When we extend our partnership to better the community, we can achieve amazing things together.”

Mari Horta

Senior vice president of social impact & civic affairs and executive director, One Roof Foundation

The Oʻahu stopover that turned my Auckland trip into a responsible travel experience

Ali in Waikiki

Nearly 6,500 miles of open ocean separate San Francisco and Auckland, but Alaska Airlines and Hawaiian Airlines now make that journey more approachable by linking the route through Honolulu. And on a recent 24-hour stopover en route to New Zealand, I had the chance to explore a concept that reshaped how I think about travel: Travel Pono.

Travel Pono, or travel responsibly, originated as a call to action from Hawaiian Airlines, encouraging its guests to explore the Islands with care and to offer their kōkua, or help, in preserving the land, culture and communities that make Hawaiʻi unique. A video that plays on transpacific flights arriving into Hawaiʻi asks travelers to approach the Islands not merely as a destination to consume or pass through, but as a place that is rich, alive and deserving of care and respect.   

After I stepped off the plane in Honolulu, during a one-day stopover on my journey to Auckland, I made my way to Waikīkī, and that mindset framed the entire day on the ground. 

(Editor’s note: Guests can include a stopover in Hawaiʻi when planning their travel on alaskaair.com and hawaiianairlines.com by selecting the multi-city function in the booking portal.) 

Making the most of one day in Waikīkī 

I arrived to overcast skies and warm air. From my oceanfront room at the Outrigger Reef Waikiki Beach Resort, the horizon stretched beyond Waikīkī Beach while the sounds of children laughing mingled with waves lapping against the shore. The blue ocean delivering surfers towards the lush green mountains was a feast for my eyes, but it was my appetite that won out as I headed toward Honolulu’s Chinatown. 

There, at Fête, a restaurant run by James Beard Award-winning chef Robynne Maii (whose dishes can be found onboard Hawaiian Airlines’ flights from Hawaiʻi to the U.S. continent), I had the chance to order a meal that supported a local business that sourced its ingredients from farmers, ranchers and fishermen who care for the land. Not only was it delicious, but it was a decision aligned with the ethos of Travel Pono and a simple action with a positive ripple effect. 

HA wing tip
waikiki
fete

Later that evening, I returned to the Outrigger for dinner at Kani Ka Pila Grille, an open-air restaurant known for its live Hawaiian music. During the meal, Luana Maitland, the area director of cultural experiences at Outrigger, affectionately known as Auntie Luana, approached my table carrying a lei of fresh flowers. She gently draped it over my shoulders and explained the cultural programs she developed at the hotel. 

“I always want to give our guests an authentic Hawaiʻi experience,” Auntie Luana said. She oversees activities such as lei-making classes and cultural storytelling sessions designed to give visitors deeper insight into Hawaiian traditions. She described how guests often arrive at her classes expecting to create a lei as a personal souvenir. But as the lesson unfolds, and the stories behind the tradition are shared, their mindset shifts.  

“People start wanting to give the lei away,” she explained. “They realize a lei is meant to be made with love for someone else.” The idea captures another essence of Travel Pono: shifting from a mindset of taking to one of giving, even in small ways. 

Waikiki
Ali and Lauana

While we spoke, local musician Kawika Kahiapo performed acoustic Hawaiian songs that drifted across the bustling restaurant. During a break, he stopped by to talk about the cultural exchanges that have shaped the Islands. Hawaiʻi, he explained, has long been a crossroads of the Pacific, where ideas and traditions move across oceans. The guitar itself offers an example. Introduced to Hawaiʻi in the 19th century, Hawaiian musicians eventually developed techniques that helped shape the electric guitar. Cultural exchange, Kahiapo noted, is woven into Hawaiʻi’s identity. 

That story continued into the evening with a performance of ‘Auana, Cirque du Soleil’s newest production in Honolulu. The show begins in ʻŌlelo Hawaiʻi (Hawaiian language) and unfolds through acrobatics, dance and music to tell the story of the Islands, from volcanic creation to the cultural forces that shape Hawaiʻi. Cirque du Soleil’s signature feats of athleticism blend with traditional themes and imagery, producing a performance that feels both spectacular and rooted in place. 

Place – and the responsibility to protect it – is inherent in Travel Pono. Hawaiʻi’s culture and fragile ecosystems require careful stewardship, and visitors are encouraged to take simple steps to protect them: learn about Hawaiian culture, support local, stay on marked trails, use reef-safe sunscreen, maintain a respectful distance from wildlife – to name a few. These small actions collectively help preserve all that makes Hawaiʻi special, while shaping deeper connections to place. 

Cirque du Soleil
waikiki sign

An inflight cultural experience

The following morning, that connection carried into the next leg of the journey on Hawaiian Airlines, where I boarded a surprise Mahina ‘Ōlelo Hawai’i (Hawaiian Language Month) celebration flight to Auckland. Boarding announcements were first delivered in Hawaiian, the crew handed out phrase cards with Hawaiian vocabulary, which I used to order my meal, and I was gifted a special pilot trading card, printed in ʻōlelo Hawaiʻi.

As the flight traversed the Pacific, I thought of the Polynesian navigators who once crossed these waters in voyaging canoes, linking islands across thousands of miles. Hawaiʻi and New Zealand, known in Māori as Aotearoa, share elements of that heritage. 

Mahina Olelo Hawaii f
Trading card olelo hawaii

Connecting Travel Pono in Hawaiʻi to Tiaki in New Zealand

The close ties between Hawaiʻi and New Zealand became evident shortly after arriving in Auckland, a market Hawaiian Airlines serves seasonally through the end of April. A sign at the airport asked travelers to engage in Tiaki, or care for New Zealand, with a promise to show respect, keep the country clean and protect nature.   

The first stop on my itinerary was Ahi, a restaurant devoted to telling New Zealand’s culinary story, where each course was introduced with an explanation of its environmental and cultural context. An oyster harvested near Waiheke Island reflected the country’s carefully managed marine reserves. A goat tart referenced the environmental consequences of species introduced by European explorers. Longfin eel, once a staple food for Māori communities and later endangered, symbolized the complex relationship between tradition and conservation. 

AHi restaurant
Ahi restaurant

A morning ferry ride across the Hauraki Gulf brought me to Waiheke Island, where vineyards and olive groves spread across rolling hills overlooking bright turquoise bays. The island is often described as Auckland’s playground, but touring the landscape with Potiki Tours, a Māori-owned operator, adds layers of meaning to the scenery. It’s a chance to understand and practice Tiaki, or Travel Pono, in situ. 

Waiheke Island
Auckland

Back in the city, the Auckland War Memorial Museum provided another lens on that relationship between people and place. Its galleries trace New Zealand’s natural history alongside the cultural traditions of the Māori and other Pacific peoples, presenting colonization with unusual candor while highlighting the resilience of Indigenous culture.  

At the New Zealand Maritime Museum, located on the waterfront, Pacific wayfinding was once again the central character. Exhibits detail both Polynesian voyaging traditions and the European ships that followed, illustrating how navigation across vast ocean distances shaped the nation’s identity. 

NZ Maritime Museum
Auckland museum
Stories of Auckland exhibit

Connecting Travel Pono in Hawaiʻi to Tiaki in New Zealand

Reflecting on the lessons and stories experienced throughout my trip, it was clear that Travel Pono resonates far beyond Hawaiʻi. Responsible travel, whether in the Pacific or beyond, begins with awareness of place: its natural resources, its culture, its history and the people who sustain it.  

Hawaiʻi is an extraordinary place, lush with rainforests, lava fields and coral reefs, but the Islands are also fragile. Their ecosystems contain species found nowhere else on Earth, and their traditions reflect centuries of Polynesian heritage. Visiting responsibly requires acknowledging both. 

Honolulu was not merely a convenient midpoint that broke up my journey from San Francisco to Auckland. It was a reminder that travel is participation in a network of cultures, and approaching every journey with intention makes the experience far richer than simply passing through. 

Alaska Air Group announces webcast of first quarter 2026 financial results

Alaska-AirGroup-Featured

Summary

Alaska Air Group Inc. will hold its quarterly conference call to discuss 2026 first quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Tuesday, April 21, 2026. 

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2026 first quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Tuesday, April 21, 2026. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

The company will file its first quarter results and outlook after market close on Monday, April 20, 2026.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines unveils its first-ever International Business Class Suites experience, setting a new standard for long-haul travel

Dreamliner International Business Class header

Summary

Featuring private lie‑flat suites, elevated dining and premium lounge access, the product is designed for comfort as Alaska expands nonstop service to Europe and Asia.

Debuting this spring, the airline’s new long-haul Business Class marks a major step in Alaska’s transformation into the West Coast’s global carrier.

Marking its five-year anniversary as a member of the oneworld® alliance, Alaska highlights its expanded global reach, now connecting guests to more than 900 worldwide destinations.

Alaska Airlines today announced the debut of its all-new International Business Class, a premium long-haul experience launching this spring as the airline expands to Europe and Asia. The unveiling marks a significant milestone in Alaska’s transformation into the West Coast’s global carrier and Seattle’s new leader in international travel — one that now connects guests to over 900 worldwide destinations through the oneworld® alliance.

Alaska Airlines Boeing 787-9 International Business Class menu
Alaska Airlines Boeing 787-9 International Business Class menu

A refined International Business Class built for global travel

Designed for long-haul travelers while delivering Alaska’s signature West Coast warmth and hospitality, the airline’s new International Business Class on brand-new Boeing 787-9 Dreamliners offers:

  • Fully lie-flat suites with privacy doors, direct aisle access and spacious lounge-style seating that converts into a true flat bed.
  • Modern cabin design featuring 18” HD entertainment screens, over 1500 movies and TV shows, noise-reducing headsets, personal power outlets and wireless charging.
  • Elevated restaurant-quality dining delivers a multi-course culinary journey before guests even reach their destination. Each menu celebrates the flavors of the West Coast and the global destinations Alaska serves.
      • The experience begins with a sophisticated welcome service featuring a cheese and charcuterie board — a refined interpretation of Alaska’s iconic Signature Fruit & Cheese Platter — paired with an expanded selection of wines from the West Coast and regions in Europe such as Stag’s Leap, including Roederer Champagne, handcrafted cocktails, West Coast craft beer, mineral water and freshly brewed Stumptown coffee.
      • The meal continues with an appetizer course followed by a personalized main dining experience with up to six entrée choices tailored to each route. Options may include roasted chicken with pasta carbonara on flights to Rome and Gochujang chicken with traditional banchan en route to Incheon. Guests may also select Alaska’s Chef’s (Tray) Table entrée, developed in partnership with award-winning Seattle chef Brady Ishiwata Williams, featuring his signature short rib sourced from Klingemann Farms. Meals can be conveniently selected in advance through Alaska’s industry-leading pre-order feature in the airline’s app.
      • Following the entrée service, guests are invited to enjoy Alaska’s new dessert cart, showcasing a customizable Salt & Straw sundae service alongside other artisanal desserts.
      • Prior to arrival, guests will be treated to a refreshing pre-arrival beverage, paired with a destination-inspired meal, such as a classic full English breakfast on flights to London.

 

  • Premium bedding and travel amenity kits will include luxury bedding designed in collaboration with Pacific Northwest icon Filson. International Business Class amenities include a plush mattress pad, soft sleeping pillow, lumbar/lounging pillow and oversized duvet — plus a collectible travel amenity bag in two West Coast-inspired Filson colors, created exclusively for Alaska Airlines. Each kit includes premium Salt & Stone skincare products and other travel essentials. Guests will also receive a custom reusable water bottle developed in partnership with PATH Water.
  • Premium Lounge access across Alaska’s network of lounges, featuring welcoming spaces designed for comfort, seasonal dishes made with fresh, high-quality ingredients, a premium bar program and a full barista bar. International Business Class guests also enjoy access to oneworld partner lounges worldwide. Plus, oneworld Emerald members receive entry to First Class lounges – regardless of class of travel – a level of benefits only the oneworld alliance extends to its top-tier members.
  • Coming soon: Starlink, the fastest Wi Fi in the sky, is scheduled to be installed on Alaska’s 787-9 Dreamliners this fall. Starlink is already available on select aircraft across Alaska’s fleet, delivering gate-to-gate connectivity. Starting in May, guests flying on any Starlink-enabled Alaska aircraft will need to sign in using their Atmos™ Rewards number to enjoy the full experience. Signing up is fast and easy. And thanks to Alaska’s partnership with T-Mobile, guests will enjoy Starlink completely free.
Alaska Airlines Boeing 787-9 International Business Class seat

We set out to design a Business Class experience that is both sophisticated and authentically Alaska: premium, comfortable and thoughtfully created for our guests. When we debut our new product this spring, it will raise the bar and redefine long-haul travel, while continuing to deliver the remarkable care that sets Alaska apart on the global stage.”

Andrew Harrison

Executive vice president & chief commercial officer, Alaska Airlines

No matter where guests sit, Alaska designs every cabin experience with comfort and care. Guests across both International Premium Class and Main Cabin will enjoy complimentary meals and a plush Filson blanket and pillow to rest and relax throughout the journey. Alaska’s International Premium Class offers four extra inches of legroom, power outlets, 12-inch HD screens, complimentary alcoholic beverages, plus a thoughtfully curated amenity kit by Filson.

The new product and experience coincide with the expansion of Alaska’s international network to Europe, beginning with nonstop service from Seattle to Rome, and will also be offered on flights from Seattle to Seoul starting in April and Tokyo this fall. Clocking in at just over 7 hours of flight time, service to Reykjavík’s Keflavík International Airport will be operated on a 737 MAX 8 and feature its own upgraded premium experience designed to bring comfort and care to the unique needs of that route.

Alaska’s new service from Seattle to Rome begins April 28, followed by London on May 21 and Reykjavík, Iceland on May 28. Tickets are available now at alaskaair.com.

Alaska Airlines Boeing 787-9 International Business Class amenity kit
Alaska Airlines Boeing 787-9 International Business Class amenity kit
Alaska Airlines Boeing 787-9 International Business Class headphones

From Seattle to the world: Alaska Airlines celebrates five years of global connectivity

The debut of Alaska’s long-haul Business Class comes as the airline celebrates five years as a member of the oneworld alliance, a milestone that has expanded its global reach and unlocked a new era of international growth.

Since joining oneworld on March 31, 2021, Alaska and its partners now offer seamless connections to more than 900 destinations worldwide, enabling travel on a single ticket. From London Heathrow Airport, guests can continue easily with oneworld partners to destinations such as Amsterdam, Athens, Barcelona, Paris and Venice – with bags checked through to their final destination.  

Atmos Rewards or oneworld elite status is also recognized across all oneworld partner airlines, offering priority services, extra baggage perks and access to premium lounges across the world.

Five years ago today we joined the oneworld alliance – a network of the world’s leading airlines – giving our guests more ways to explore the globe while earning and redeeming points toward their next journey and enjoying their Atmos status benefits along the way. Together with our alliance partners, we’ll soon connect guests to world-class destinations across Europe and beyond.”

Alex Judson

Managing director of partnerships & international , Alaska Airlines

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines names Lindsay-Rae McIntyre Chief People Officer

Alaska-AirGroup-Featured

Summary

The Microsoft and IBM veteran brings decades of experience building strong teams, growing talent and scaling innovative enterprise solutions for global organizations.

McIntyre will steward the growing global airline’s people strategy, ensuring alignment with the organization’s business objectives, cultural aspirations and operational excellence.

Alaska Airlines today announced the election of Lindsay-Rae McIntyre to chief people officer. In this role, McIntyre will oversee talent strategy, total rewards, employee experience, employee relations, leadership development, culture, and HR operations – helping to deliver on Alaska’s vision to connect people to the world through a remarkable travel experience rooted in safety, care and performance.

Lindsay-Rae McIntyre

Lindsay-Rae is an accomplished people leader with deep experience strengthening culture, leading complex global organizations and building talent development strategies that help teams thrive. She understands what it takes to support frontline employees and leaders alike, and we’re excited to welcome her to Alaska as we grow our global footprint and continue our integration with Hawaiian Airlines.”

Ben Minicucci

CEO, Alaska Airlines

McIntyre brings 28+ years of human resources and organizational leadership experience, most recently serving as Chief Diversity Officer and Corporate Vice President of Talent and Learning for Microsoft. She previously spent more than 20 years at IBM where she led global HR teams and lived in the U.S., Asia and the Middle East. She brings deep experience in talent acquisition, leadership development and workforce strategy, with a focus on enabling frontline teams and strengthening culture at scale.

horizon pilots
employee group selfie
Ramp agent group shot

I’m honored to join Alaska Airlines and the more than 30,000 people at Alaska and Hawaiian who deliver for guests every day. I look forward to partnering with leaders and employees across the company to support an engaged workforce and a strong, values-driven culture.”

Lindsay-Rae McIntyre

McIntyre succeeds Andy Schneider, who became the chief executive officer of Horizon Air, Alaska’s regional affiliate, in September 2025. McIntyre, who will report directly to CEO Ben Minicucci and serve on the company’s Executive Committee, will begin April 1 and will be based in Seattle.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Bringing the travel journey together: One app for Alaska Airlines and Hawaiian Airlines 

Alaska Hawaiian app hero image

Summary

The single, unified Alaska Hawaiian mobile app offers guests a faster, more intuitive and modern travel experience in one place.

Guests can personalize their experience, choosing an Alaska Airlines or Hawaiian Airlines look and feel while enjoying improved performance and expanded features.

Guests accustomed to the Hawaiian Airlines app will enjoy long-desired features beginning April 22, including the ability to change or cancel flights via the app and share boarding passes.

This milestone supports the combined carrier’s broader integration efforts, including the transition to a shared passenger service system on April 22.

Beginning today, guests will start to see something new when they open the Alaska Airlines app or browse the app store: a single, unified Alaska Hawaiian mobile app.

Built to support travel across both airlines, the new app brings everything guests need into one streamlined experience — from booking and checkin to day‑of travel updates — with improved performance and expanded features, particularly for legacy Hawaiian Airlines app users. This app redesign also represents an important step in bringing the two airlines closer together, while preserving the distinct identities and experiences guests know and love. 

Alaska Hawaiian dual brand app

A simpler way for guests to manage their trips 

The new Alaska Hawaiian app is designed around one goal: making travel easier. Instead of switching between apps or navigating different experiences, guests will be able to manage their entire journey in one place — whether flying Alaska Airlines, Hawaiian Airlines or connecting across both.

As part of the transition to one mobile platform, the current Alaska Airlines app will update automatically for most guests starting today, while the legacy Hawaiian Airlines app will remain available through April 21. Guests booked on a Hawaiian Airlines flight through April 21 should continue to use the Hawaiian mobile app for check-in and day-of-travel updates.

A customizable app to match the iconic look of Alaska or Hawaiian 

While the platform is unified, the experience is still personal. Guests can choose between an Alaska Airlines or Hawaiian Airlines-themed experience, aligning the look and feel with the airline they fly most. 

What is new — and what stays the same 

What is changing:

  • One redesigned mobile app supports both Alaska Airlines and Hawaiian Airlines
  • Modern, refreshed interface with faster load times and improved reliability
  • Beginning April 22, new features for Hawaiian Airlines app users: 
    • Change or cancel flights directly in the app 
    • Apple Pay integration 
    • Share boarding passes 
    • Book flights with over 30 airline partners, including oneworld alliance members, using cash or points 

What stays the same:

  • Manage any existing travel as before
  • Atmos Rewards benefits, login and password remain unchanged
  • The familiar core experience guests trust, now unified in one app
  • Guests can still visit alaskaair.com and hawaiianairlines.com for the latest updates
Brand themes within the Alaska Hawaiian app

Guests get a single, seamless app experience — while still seeing the airline they know and trust — making it easier to book, manage and travel with confidence.”

Natalie Bowman

Vice president of digital experience, Alaska Airlines

Progress toward a smoother end-to-end journey 

The unified app is a key milestone in Alaska and Hawaiian’s ongoing investments to deliver a seamless guest experience across its combined global network. Today, guests benefit from shared lobby spaces, reduced lobby lines with modern bag-tag stations and a best-in-class loyalty program.

By bringing both airlines into one app and the same passenger service system on April 22, guests will enjoy simplified trip management and self-service features across Alaska and Hawaiian, and consistent performance improvements to the carrier’s technology.

Alaska Hawaiian app user holding phone

Important reminders 

  • With Hawaiian’s transition to self-service bag tag stations in its lobbies, guests’ phones become their boarding pass. Check in online or via the mobile app up to 24-hours prior to departure and download your boarding pass. Arrive at the airport with your boarding pass in hand, which enables self-service baggage tagging, saving time at the airport, the need to see an agent, and reducing paper waste. Guests needing additional assistance checking in should see a customer service agent at the airport.  
  • Atmos Rewards logins and passwords do not change. Users without an Atmos Rewards account can continue to use the app as a guest to: 
    • track and check in for flights, 
    • add and pay for bags, and  
    • fly with a mobile boarding pass 
  • To enjoy TSA PreCheck® expedited screening, guests should save their Known Traveler Number (KTN) to their Atmos Rewards profile. If it is not already added, they can log into their Atmos Rewards account via the web and add it to their profile.  

Dates to know

March 30: The Alaska app updates to the new unified Alaska Hawaiian app. Guests traveling on Hawaiian Airlines through April 21 should continue to use the legacy Hawaiian Airlines mobile app for check-in and day-of travel updates.

April 21: Last day to use the legacy Hawaiian Airlines app. For travelers who have not already done so, please download the Alaska Hawaiian app.

April 22: All guests begin using the new Alaska Hawaiian app for all travel needs with both airlines.

Dual brand app logo

The new Alaska Hawaiian app icon

Questions and answers

What is the new combined Alaska Hawaiian mobile app?

The new Alaska Hawaiian mobile app is a single unified platform designed to make travel easier for guests flying with either airline. Beginning April 22, guests can book and manage travel across both airlines in one place and enjoy a redesigned app offering a faster, more intuitive experience and a new theme switcher that allows guests to choose between an Alaska Airlines or Hawaiian Airlines-themed experience.  

Why are Alaska Airlines and Hawaiian Airlines launching a single app now?

The unified app is part of the broader effort to bring the two airlines onto shared technology systems. Moving to a single mobile platform creates a more seamless digital experience for travelers and allows guests to easily book and manage travel across both airlines in one location. 

When will the new app be available?

The rollout begins on March 30 when the existing Alaska Airlines app updates to the new Alaska Hawaiian mobile app. The legacy Hawaiian Airlines app will remain available until April 21. Starting April 22, all guests will use the new unified app for travel with both airlines. 

Will the existing Hawaiian Airlines app be sunsetted?

Yes. The Hawaiian Airlines app will remain available through April 21, 2026, and guests traveling on Hawaiian Airlines from March 30 through April 21 should continue to use the HA mobile app for check-in and day-of travel updates. Beginning April 22, all guests should use the new combined Alaska Hawaiian app for all their travel needs across both airlines. 

What new features will travelers be able to access in the new combined app?

All guests will now enjoy a single, redesigned mobile app that supports both Alaska and Hawaiian travel, featuring a refreshed, modern interface with faster load times, improved reliability, and overall stronger performance. Legacy Hawaiian Airlines guests will see the biggest upgrades, gaining new features such as the ability to change or cancel flights directly in the app, use Apple Pay, share boarding passes, and book partner flights using cash or points.  
 

What changes specifically for Alaska Airlines travelers with this new app?

In addition to a refreshed design, Alaska Airlines guests will gain the ability to book and manage Hawaiian Airlines travel within the same app. 

What changes specifically for Hawaiian Airlines travelers with the new app?

Hawaiian Airlines guests will see the biggest set of enhancements. In addition to a refreshed design, they’ll gain new features such as the ability to change or cancel flights in the app, use Apple Pay for purchases, share boarding passes with companions and manage both Hawaiian and Alaska flights in one place.  

Will Hawaiian Airlines customers need to download a new app, or will it automatically transition?

Hawaiian Airlines guests will need to download the new Alaska Hawaiian app from the app store. Guests traveling on Hawaiian Airlines from March 30 through April 21 should continue to use the HA mobile app for check-in and day-of travel updates. Beginning April 22, all guests should use the new combined Alaska Hawaiian app for all their travel needs across both airlines. 

Will Alaska Airlines customers need to download a new app, or will it automatically transition?

Most Alaska Airlines guests will see their existing Alaska Airlines app automatically update to the new Alaska Hawaiian app on March 30 if they have automatic updates enabled. Guests can also manually update the app through the app store. 

Which app should be used for travel?

Guests traveling on Hawaiian Airlines from March 30 through April 21 should continue to use the HA mobile app for check-in and day-of travel updates. Beginning April 22, all guests should use the new combined Alaska Hawaiian app for all their travel needs across both airlines. 

What does the “dual-brand” app experience actually mean for users?

The new app supports both Alaska Airlines and Hawaiian Airlines brands within a single platform. With the new theme switcher, guests can choose between an Alaska Airlines or Hawaiian Airlines–themed experience, aligning the look and feel with the airline they fly most. 

From touchdown to tip-off, how Alaska Airlines and March Madness Alaska unite 49th state communities

March Madness Alaska at the Alaska Airlines Center in Anchorage

Few events bring Alaska residents together quite like two basketball teams going toe-to-toe on a hometown court. All month, the sport dominated conversations as more than 80 youth teams — and their biggest fans — faced off in more than 110 games for the chance to be crowned champions of March Madness Alaska, the state’s largest high school basketball tournament.

March Madness Alaska fans
March Madness Alaska athletes
March Madness Alaska athletes
March Madness Alaska cheerleaders
Cheerleaders at March Madness Alaska

Connecting Alaska’s communities

The bracket-style tournament emphasizes Alaska’s unique geography, where over 80% of communities are not accessible by road, yet youth basketball players from across the state — from remote Bethel to the capital city, Juneau — travel to compete.

Alaska Airlines’ intrastate network plays a critical role during March Madness Alaska season, connecting more than 19 communities and transporting players, families and fans to game-hosting hubs like Kotzebue for regionals and Anchorage for the state finals, often just in time for tip-off. For many families, that connectivity makes it possible to show up and support their hometown teams.

“We are fortunate to have the direct Nome-Anchorage service to get our family and friends to and from the tournament games in Anchorage,” said Larry Pederson, a Nome resident and member of the carrier’s community advisory board for the state of Alaska. A proud basketball parent, Larry traveled to Anchorage last week to cheer on his son’s team.

“Alaska Airlines’ service is vital; it not only carries critical cargo to and from our communities, but it also helps residents get to essential medical appointments, family gatherings and community or school events,” he said. “For me, I am happy there’s a short, direct flight that allows me to go support my son, Levi, who is playing for the Nome Nanooks.”

March Madness Atheletes
March Madness Alaska athletes
Fans at March Madness Alaska
March Madness Alaska team
March Madness ALaska

Game time at Alaska Airlines

Alaska Airlines is a longtime sponsor of the Alaska School Activities Association (ASAA) and offers discounted airfare to athletic programs statewide. The airline also supports members of Club 49, the free travel benefits program within Atmos™ Rewards for 49th state residents, by providing special deals for their March Madness Alaska travels.

Throughout the tournament period, employees kick into high gear to care for thousands of residents traveling over the two weeks — and many do so with personal pride as parents, relatives or longtime supporters of the players.

“It’s a busy time of year when it feels like every Alaska resident is flying on us to get to a game,” said Crystal Andersen-Booth, director of station operations in Anchorage and parent of a participating player. To her, tournament time is also a chance to celebrate the state’s youth and extend care to the guests cheering them on. From tagging team gear for special handling and ensuring Club 49 benefits are applied, to cheering players on with streamers, balloons and banners at the gate, employees work across the operation to make teams and residents feel welcomed with pride.

“March Madness Alaska is one of those great moments where we get to support students from all over the state and show them how proud their community is of them,” Crystal said. “When you’re proud of yourself and where you come from, you play differently. We want these kids to know that win or lose, they’re 100% winners to us.”

In the lead-up to tournament season, Crystal balanced work with traveling alongside her son’s basketball team, collaborating with coaches and fellow parents to support the players on and off the court.

“I recently flew with my son’s team to Kotzebue for a game, and before the flight, all of us parents were divvying up supplies across our free checked bags,” Crystal said. “We had a group text to coordinate everything: Who was packing the protein powder? Who had the snacks? Who was checking the sports drinks? We also made sure every player was signed up for Club 49 so they could take full advantage of the benefits when traveling during the season,” she said.

Nome team at Nome airport
Nome Airport aircraft  boarding
Nome athletes boarding aircraft
Nome basketball team in front of Alaska Airlines aircraft tail
Nome athletes at the airport

Cheering in the stands and carrying the locals home

As the state’s top talent convened at the Alaska Airlines Center at the University of Alaska Anchorage for the state championships, held over March 11–14 and March 18–21, Alaska Airlines was among those roaring in the crowds. Employees cheered on their hometown teams, helped fans decorate signs at free community cheer booths, put on halftime competitions and more.

“To me, the most exciting aspect of March Madness Alaska is getting to be in Anchorage, at the Alaska Airlines Center, cheering on our Nome Nanooks in their bid for the championship,” Larry said. “The tournament brings friends and family together from near and far, allowing us to rekindle old friendships and create new ones at same time – all while cheering on our favorite teams and players.”

After the final horn sounded and March Madness Alaska 2026 came to a close, traveling fans made their way back through Ted Stevens Anchorage International Airport, some celebrating a championship run, others reflecting on a well-played season, all connected by the experience. Regardless of the game-day outcome, they could count on Alaska Airlines to carry them home with new shared memories, pride in supporting their communities and the enduring spirit of the 49th state.

Alaska airlines half-time game
Alaska Airlines half-time game
Alaska Airlines half-time game winner
Sign making at March Madness Alaska
Alaska Airlines game employees
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