
Alaska Airlines supercharges Mileage Plan for 2025 with enhanced benefits and choices including new ways to earn elite status faster than ever
Members can choose new perks at certain milestone moments next year along with new ways to earn elite-qualifying miles to hit milestones and attain status.

‘I Am Whole’: Alaska Flight Attendant Shares Her Journey to Finding Confidence and Her Wings
Rosie Tran became an Alaska Airlines flight attendant in 2015, overcoming social anxiety and gaining confidence after a solo trip to Europe. Since then, she’s built lasting connections and found joy in making each flight memorable through kindness. Her career has given her a deep sense of wholeness, gratitude, and purpose.

Alaska Air Group reports third quarter 2024 results
Alaska Air Group has published its Q3 financial results and forecast, marking our first combined report with Hawaiian Airlines. In lieu of an analyst call, a supplemental Q&A, slide deck and additional insights are available for a comprehensive look at our performance.

3 Takeaways from our Electronic Bag Tag Launch
Our new and improved electronic bag tag enables our guests to tag their bags from the comfort of their home. Following feedback from our initial users, we’ve enhanced the product with some new features.

Alaska Air Group introduces “Alaska Accelerate,” its three-year strategic plan to deliver $1 billion in incremental profit following combination with Hawaiian Airlines
Alaska Air Group unveils Alaska Accelerate, its vision for the combined company, including how it will power commercial performance, achieve medium-term financial targets, and unlock significant value creation into the future.

Saluting Service: Veteran Bridges Military Experience and Aviation Excellence at Alaska Airlines
This Veterans Day, meet Ken C., a special operations combat veteran and safety and standards manager at Alaska. Hear more about how Ken’s time in the service inspired his career journey and how his commitment to supporting veterans at home is helping to bring the military voice to Alaska Airlines.

Alaska Airlines Launches New Service From West Coast Cities to Top Winter Destinations Starting Today
We’re flying ten new nonstop routes from the West Coast to top winter destinations, starting today! Highlights include flights from Los Angeles to La Paz, Mexico, and connecting places like Fresno to Guadalajara and Boise to Bozeman. Whether you’re craving sun or snow, these new routes make it easier than ever to get to your favorite winter getaway!

Fly Alaska and Hawaiian Airlines from the Pacific Northwest via Honolulu
Now is the perfect time to book a dream vacation to Australia or New Zealand with special one-way fares from Seattle or Portland via Honolulu, available from November 19–21. Alaska Airlines and Hawaiian Airlines offer the most direct routes from the Pacific Northwest to Sydney and Auckland, with a layover in Honolulu.

Choose a sustainability-aligned way to skip those year-end mileage runs: Alaska Airlines once again enables guests to support Sustainable Aviation Fuel while earning Elite-Qualifying Miles
After a successful test year in 2023, we’re bringing back the opportunity for loyal guests to earn elite status by supporting sustainable aviation fuels. The program provides guests with the ability to take action on their travel-related carbon emissions by purchasing SAF credits while also earning Elite-Qualifying Miles.

Top Fall Menu & Movie Pairings to Elevate Your In-Flight Holiday Experience
When it comes to pairing food with movies in the skies, one thing is certain: Alaska Airlines offers the freshest flavors and most festive films for an unmatched in-flight experience. Check out the best food & film pairings this holiday season!

Alaska Airlines Announces Leadership Promotions Across Key Functions of New Combined Organization
The Alaska Airlines board of directors has elected five new executives in key areas of the company. Each will be responsible for delivering outcomes that enable the company to be the airline of choice for connecting guests from the West Coast to the world through an innovative travel experience rooted in care and exceptional operational performance.

Alaska Airlines Unveils Suite of Elevated West Coast Offerings Debuting this Fall
We’re bringing the best of the West Coast to you at 35,000 feet! This fall, Alaska Airlines is turning up the comfort and style with new premium perks: sip on the first-ever hoppy water served by a major U.S. airline with Lagunitas Hoppy Refresher, enjoy a smooth Straightaway Nitro Espresso Martini made with Stumptown Coffee, cozy up with luxurious Filson blankets in First Class, and rejuvenate with Salt & Stone amenities in our Lounges and onboard.