Year in review: 2023 highlights at Alaska Airlines
From combining with beloved brands like Hawaiian Airlines to brewing our very own roast of coffee with Stumptown — we’ve rounded up our top moments from 2023.
Alaska Airlines creates Hawai‘i Community Advisory Board to deepen local ties
The Hawaiʻi Community Advisory Board will support Alaska’s ongoing commitment to developing a true and authentic understanding of Hawai‘i’s people and culture as the airline combines with Hawaiian Airlines – honoring the legacy and significance of this beloved brand and reinforcing Alaska’s expanded role in Hawai‘i.
Start spring early and see the world with Atmosâ„¢ Rewards Global Getaways
Atmosâ„¢ Rewards Global Getaways offers members up to 60% off award tickets to select destinations, allowing travel between Feb. 27 and May 12.
Every day is Galentine’s Day for these Alaska Airlines besties
Some friendships feel meant to be. For flight attendants Lisa and Michelle, their story started long before they first donned an Alaska Airlines uniform more than 20 years ago.
Alaska Airlines and Hawaiian Airlines introduce spring menus featuring regional favorites and chef-led dining
Designed for the season, Alaska Airlines’ new spring menu celebrates Pacific Northwest partnerships with comforting favorites like Beecher’s Mac & Cheese, balanced by fresh, seasonal and plant-forward offerings.
Ben Brookman promoted to vice president of real estate and airport affairs for Alaska Airlines
With 17 years in the airline industry, Brookman will lead Alaska’s global real estate strategy, and investments across all airports.
ICYMI: Alaska Airlines and Hawaiian Airlines debut new brand campaigns in time for the Big Game
While fans across America tuned into Sunday’s Big Game, Alaska Airlines and Hawaiian Airlines made their mark with new, standout commercials that celebrate each brand’s distinct identity.
Alaska Airlines and Portland Trail Blazers host third annual HBCU to the Pros Weekend
Presented by Alaska Airlines, Prairie View A&M and Southern University and A&M College Marching Bands will engage with the Portland community and perform at halftime on Feb. 20 versus the Denver Nuggets.
A new Alaska program aims to bring careers into reach for aspiring BIPOC pilots
Alaska Airlines’ True North program helps students gain the confidence and skills required to fly for a commercial airline once they graduate and offers financial assistance along the way, while also looking to increase the diversity of our industry.
Aloha to big rewards: Millions of Atmos™ Rewards points up for grabs for Hawaiian Airlines World Elite Mastercard® cardmembers in 2026
Hawaiian today unveiled its most exciting credit card giveaway to date, designed to reward loyal cardmembers with unprecedented opportunities to earn and win Atmos Rewards points throughout 2026.
Atmosâ„¢ Rewards 2026: Expanded status earning, new partnerships and exclusive perks announcedÂ
If you’re an Atmos™ Rewards member looking to maximize your status in 2026, you’re in for a treat! The program is evolving to reward you not just for flying, but for living your life.
Atmos™ Rewards earns The Points Guy’s top honors for innovation and credit card excellence
Atmosâ„¢ Rewards has soared to the top in two major categories in the 2026 Points Guy Awards.
Keep up with Alaska
