Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investment

May 21, 2026
Company Destinations
Alaska Airlines
40 min read

Tower Bridge, London. Alaska Airlines travel images of London, England, in May 2026.

Summary

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Alaska Airlines begins service to London today, marking a major milestone in the carrier’s international expansion, with service to Reykjavík to follow on May 28, just weeks after launching nonstop service to Rome.

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Opening in late 2027, Alaska’s landmark lounge at Seattle–Tacoma International Airport will be among the largest in the country, delivering a world-class, two–level experience designed for international growth and anchoring a multimillion–dollar investment across the airline’s expanding lounge portfolio.

Alaska Airlines today launched daily nonstop service between Seattle and London Heathrow, reinforcing its position as the fourth largest global airline in the U.S. and strengthening its international network. The year-round service marks Alaska’s second European destination introduced this year and begins just ahead of the busy summer travel season. Last month, the airline launched its first-ever transatlantic route to Rome, and on May 28, it will begin nonstop service to Reykjavík, Iceland.

As we connect the West Coast to Europe in new ways, our focus is on delivering a meaningful experience that feels distinctly Alaska – warm, thoughtful and elevated at every touchpoint. For our guests in the U.S., we’re opening more convenient access to Europe with the airline they know and love, and for our guests in Europe and beyond, we’re bringing our signature West Coast hospitality to every step of the journey, reflecting the comfort and care we’re known for.”

Andrew Harrison

Chief Commercial Officer, Alaska Airlines

Alaska’s daily service will operate out of London Heathrow’s Terminal 3, offering U.S.-based guests a seamless way to reach one of the world’s most iconic cities or enjoy convenient connections to additional destinations across Europe and beyond on oneworld member and partner airlines. The new route also opens the door for UK travelers to explore the Pacific Northwest and connect beyond Seattle through Alaska Airlines’ extensive West Coast network, including the Hawaiian Islands.

When traveling internationally, Alaska Lounge+ members enjoy access to select partner lounges worldwide, including the Admirals Club at London Heathrow, while guests in Alaska’s international business class Suites and oneworld Sapphire and Emerald members can access partner lounges regardless of cabin.

Every new route launched from Heathrow gives passengers and businesses more choice and stronger connections to the world. Alaska Airlines’ new service to Seattle further strengthens our transatlantic network, opening up opportunities for travel and trade between the UK and the U.S. West Coast. Working closely with airline partners like Alaska is how we deliver the connectivity passengers and businesses want – and keep the UK competitive globally.”

Ross Baker

Chief Customer Officer, London Heathrow Airport

Connecting these two cities with vibrant business communities will go beyond tech and finance workers. The cargo capacity enabled by this route will provide businesses in North America and the UK increased opportunities to move their goods across Alaska’s extensive network. Whether it’s seafood from Alaska and Hawaii or Northwest hops, the 787’s capacity and Alaska Air Cargo’s reputation for customer service will help strengthen the connection across the pond.

On May 28, Alaska will launch nonstop, seasonal service to Reykjavík as its third European destination in its expanding global network. The daily route is timed to coincide with Iceland’s peak summer season and will connect guests to one of the best viewing spots in the world for the August 2026 total solar eclipse.

From Iceland, guests can easily connect to Alaska’s many partner airlines to continue exploring Europe, including Icelandair, which offers more than 35 daily departures from the country’s capital. And thanks to Alaska’s partnership with Icelandair, guests traveling in First Class or as Atmos™ Rewards Gold, Platinum or Titanium elites will also have access to Icelandair’s Saga Lounge at Keflavík International Airport.

Coming soon: Alaska’s largest, landmark lounge investment

As Alaska grows its international footprint, the airline is also introducing a new, world-class lounge at Seattle–Tacoma International Airport, a key part of its broader investment in the global guest experience.

When it opens in late 2027, the new global Alaska Lounge will become the largest airline lounge in Seattle and one of the largest in the country. Spanning more than 41,000 square feet with approximately 700 seats across two levels, the sophisticated design will feature showers, multiple premium bars, à la carte dining and chef-curated seasonal menus, unlike anything else in the Alaska Lounge network.

The main level will welcome Alaska Lounge members, day–pass guests and eligible First Class guests. The upper level will be dedicated to international long-haul travelers, serving Suites and lie-flat guests as well as eligible Atmos Titanium members traveling internationally. Both floors will feature freshly prepared locally inspired food, Pacific Northwest beers and craft cocktails, and hand-crafted espresso beverages.

Located in Seattle’s newly refreshed C Concourse, the Alaska Lounge will offer expansive views of the Olympic Mountains and the airfield below. The project is part of Alaska’s multimillion-dollar investment in its lounge network, which includes a new location in Portland opening this summer, along with the carrier’s first lounge in San Diego and a new, expanded lounge in Honolulu, both slated for early 2028.

A more connected global journey

The lounge in Seattle builds on Alaska’s previously announced international business class Suites experience on the airline’s growing fleet of 787-9 Dreamliners. The Suites experience represents the beginning of Alaska’s next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.

Now flying to Incheon, London and Rome, the Suites experience will also debut on Seattle–Tokyo service this fall with the return of the 787 to the market. Featuring 34 international business class seats, guests traveling in the Suites enjoy a refined journey, including plush Filson-designed bedding and travel amenity kits with Salt & Stone products, multi-course dining, a customizable Salt & Straw dessert service and a regionally inspired meal before landing.

Alaska Airlines Boeing 787-9 International Business Class seat

Alaska Airlines Boeing 787-9 International Business Class amenity kit

Alaska’s new exclusive check-in lobby for Suites and Atmos Titanium guests is now open in Seattle, allowing for a seamless start to their journey. The Seattle Suites lobby is an exclusive experience with a dedicated entrance to TSA and is extended to immediate family or up to two guests on the same reservation. Dedicated Suites and Titanium member check-in lanes are also rolling out across Alaska’s key hubs soon, including Anchorage, Portland, San Francisco and Los Angeles, and internationally in Rome, Tokyo and Seoul, with London starting today and Reykjavík to follow.

Guests traveling to and from Reykjavík, operated on a Boeing 737-8 MAX, will enjoy an elevated onboard experience. First Class guests receive plush Filson-designed blankets, along with pillows and a Filson travel amenity kit filled with Salt & Stone products. Guests in the Main Cabin are treated to a complimentary meal service, including a hot main, small salad and dessert, with vegetarian options available. Guests also enjoy a curated lineup of West Coast beverages, both non-alcoholic and alcoholic, such as the Cloud Cruiser IPA from Fremont Brewing of Seattle or Canoe Ridge Chardonnay from Walla Walla, WA.

Alaska is currently installing its entire 737-8 MAX fleet with ultra-fast Wi-Fi so guests can stay connected on their way to Reykjavík, complimentary thanks to T-Mobile and powered by Starlink. Alaska recently became the first airline in the world to equip its entire regional fleet with Starlink; and together with Hawaiian Airlines, will become the first U.S. carrier to offer Starlink on 100% of its wide-body fleet this fall when installation of Starlink is complete on its Dreamliner fleet.

Atmos Rewards members enjoy gate‑to‑gate connectivity, enabling streaming, browsing and messaging throughout the journey. Membership is free and allows guests to earn miles for future travel on Alaska and its oneworld partner airlines.

With new service to Rome, London and Reykjavík, Alaska is bringing together expanded international service and a powerful combined network with Hawaiian Airlines. Together, these investments mark a new chapter in Alaska’s global growth, designed to connect guests to more of the world with comfort and care – the Alaska way.

Frequently asked questions

Does Alaska Airlines fly to Europe?

Yes. Alaska Airlines now offers nonstop service from its main hub in Seattle to multiple European destinations, including London Heathrow, Rome and Reykjavík, Iceland. These routes are part of Alaska’s growing international network and broader expansion into long-haul global travel. Together, with Hawaiian Airlines, Alaska also offers international service to destinations including Sydney, Tokyo and Seoul/Incheon, with additional global expansion planned.

What time does the Alaska Airlines flight depart from Seattle to Heathrow Airport? From London?

Alaska’s nonstop, daily service to London departs Seattle at 9:40 p.m. and arrives at 3:05 p.m., allowing guests to settle in and take advantage of a full evening in the city. The return flight departs London Heathrow at 5 p.m., giving guests the opportunity to enjoy a full morning and afternoon before heading to the airport, and arrives in Seattle at 6:50 p.m., enabling a seamless return with same‑day arrival.

What is Alaska Airlines’ international business class Suites experience?

Alaska’s international business class Suites experience is the airline’s new premium long-haul offering available on its Boeing 787-9 Dreamliner fleet. The experience includes lie-flat seats, curated multi-course dining, premium bedding and amenity kits, elevated lounge access and personalized service designed to create a seamless journey from curb to cabin. The Suites experience represents the beginning of Alaska’s next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.

Will there be Wi-Fi on flights to London?

Alaska plans to offer complimentary Wi-Fi thanks to T-Mobile, powered by Starlink, across its fleet — including its 787-9 Dreamliners later this fall — bringing ultra-fast reliable connectivity to long-haul international flights.

Does Alaska Airlines offer premium economy on international flights?

Today, guests can choose from a range of onboard experiences across Alaska’s long-haul widebody aircraft, including business class Suites, Premium Class and Main Cabin options, with plans to introduce a premium economy cabin by 2028 to further enhance choice and comfort.

What destinations can travelers connect to from London via oneworld airline partners?

From London Heathrow, travelers can connect to dozens of destinations across Europe, the Middle East, Africa and beyond through oneworld partners, including British Airways, Iberia, Finnair, Qatar Airways and Aer Lingus. Popular connections include cities such as Paris, Madrid, Dublin, Doha, (via partner connections), and key destinations across Africa and India, offering seamless global connectivity through Alaska’s oneworld alliance.

How does oneworld membership benefit guests flying to and from London on Alaska Airlines?

From London Heathrow Airport, travelers can connect seamlessly to hundreds of destinations across Europe, the Middle East, Africa, Asia and beyond through oneworld partner airlines, with convenient onward service to cities such as Paris, Madrid, Dublin, Doha and destinations across Africa and India. Through Alaska’s oneworld membership, eligible elite members receive reciprocal alliance benefits including priority services, mileage earning opportunities and access to select partner lounges worldwide. When traveling internationally, Alaska Lounge+ members can access participating partner lounges, while guests traveling in Alaska’s international business class Suites and oneworld Sapphire and Emerald members receive lounge access regardless of cabin.

Can passengers connect beyond Seattle to other U.S. cities?

Seattle is Alaska Airlines’ global gateway, providing convenient connections to more than 100 destinations across the U.S. and North America. From London, guests can easily connect to cities across the West Coast, as well as key destinations throughout the country, including Hawaii and Alaska.

Go to the Seattle-London inaugural press kit

Go to the Seattle-Reykjavík inaugural press kit

Visit alaskaair.com

About Alaska, Hawaiian and Horizon

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Why Belize in the off-season is the best-kept secret in the Caribbean

May 19, 2026
Destinations
Ali Wunderman
24 min read

There’s a version of Belize that most travelers never see simply because they’ve been told to wait. Wait for the so-called “dry season.” Wait for peak travel windows. But if you wait, you might miss something special: Belize stripped of its crowds, softened by afternoon rain showers, and even more alive with festivals and cultural events.

After all, there’s a reason why Alaska Airlines continues flying during what Belize calls its “green season” — because if you’re willing to put up with the occasional rain shower, you’ll get to experience facets of the jewel in the crown of Central America in a whole new light.

Getting to Belize with Alaska Airlines and Atmos™ Rewards

I’ve been visiting Belize several times a year for a decade. I’ve written two guidebooks to the small country, penned countless travel articles; in that time, I have traveled to Belize through just about every route and medium possible — including an overnight bus from Guatemala City.

But flying to Belize from Los Angeles on Alaska Airlines is far and away my favorite route, which is why I chose this option for my most recent off-season visit. The more direct approach from California helped, but the seamless experiences I got through my Atmos Gold status sealed the deal: the relaxing lounge at Los Angeles International Airport, an upgraded seat and easy onboarding using the Alaska Hawaiian mobile app. Plus, it was nice to spread out as I enjoyed a chicken and noodle dish that tasted as if I had been dining in a restaurant. By the time we touched down, I felt genuinely rested.

Flying Alaska Airlines with Atmos Rewards status is the ideal way to kick off any vacation, but especially a destination where the unique confluence of Caribbean and Central American culture invites visitors to “go slow.”

The case for going to Belize in the off-season

It’s true that Belize’s off-season (roughly May through November) is technically the rainy season; it is also warmer on average. But here’s the thing — Belize is a subtropical country, which means the weather is gloriously unpredictable, regardless of the time of year. Storms roll in and move on. Rain comes in bursts, as does the sun.

What you gain in exchange for a little weather uncertainty is significant. Rates at hotels and resorts drop considerably, and the most popular spots, which can feel overrun in January, offer more breathing room.

Certain experiences only exist in the off-season. For example, I’ve planned trips around summer-ripened mangos alone. In July, the Belize Lobster Fest has become a countrywide phenomenon as lobster is finally allowed to be caught and eaten. In September, Belize puts on huge celebrations for its independence, the Battle of St. George’s Caye, and Carnival.

There’s something in Belize for every traveler

Belize stands out as a destination for its world-class diving and Caribbean experiences, lush jungles brimming with wildlife and ancient Maya ruins, and the many cultures that call the country of 430,000 home. Because Belize is small, travelers can make the most of what’s on offer even when time is limited.

For this trip, I booked my entire package via Atmos Rewards and Alaska Vacations: I rented a car at the airport with Avis to drive down the new Coastal Highway and stayed at the beachfront Itz’Ana Resort on the Placencia peninsula. The ease of flying to Belize with Alaska persisted off the plane: I’ve never spent less time in a car rental office.

(Editor’s note:Atmos Rewards members can earn points on qualifying Alaska Vacations bookings and unlock exclusive savings and travel perks. Book now to start earning more on your next trip.)

Once in Placencia, my first stop was a full-day trip to Moho Caye, a 12-acre island off the coast of Belize, with a locally owned tour operator. We departed from the dock at Three Iguanas Villa, and the water beneath our boat, “Dancing Mermaid,” transformed to a dreamy cerulean throughout the 30-minute journey. Along the way, a pod of bottlenose dolphins — including a baby — swam alongside the vessel.

Between sipping from freshly plucked coconuts and lounging in hammocks, we snorkeled lazily around the island’s pristine white beaches. What greeted us was a dense, thriving coral forest populated by parrotfish, nurse sharks and spotted eagle rays. One guest surfaced after an hour of underwater exploration and said, “I think I’ve found my new obsession.”

Driving from Placencia to the inland adventure hub of San Ignacio via the stunning Hummingbird Highway only takes a few hours, and the rewards are extraordinary. Where Placencia moves to the rhythm of lapping waves, San Ignacio pulses with jungle sounds: howler monkeys at dawn, the rush of the Macal River, the chirp of a hundred unseen toucans, macaws and other neotropical birds.

Maya ruins like Xunantunich and Caracol also sit in relative solitude during the low travel season. Cave tubing through jungle rivers, diving into the waterfalls of the Mountain Pine Ridge Forest Reserve and spelunking through caves like Actun Tunichil Muknal are just some of the explorations that await without sacrificing a trip to the beach.

My lessons learned from 10 years of Belize travel

I recommend the same approach for first-time travelers and repeat guests: spend time on the coast and in the jungle, and wherever you go, lean into the local culture, which lends itself to warm, helpful, and playful hospitality. Part of Belize’s beauty is in the ability to connect directly with the people who live there.

First-timers tend towards the coast, usually Ambergris Caye, but I prefer Placencia. It offers easy access to both ocean and jungle, with a local atmosphere that rewards wandering, and a pastel shack-lined boardwalk that feels like a movie set.

If you have the time (at least a week), arrange to split it between there and San Ignacio. Many hotels have sister properties: Placencia’s Itz’Ana has Ka’Ana in San Ignacio. Francis Ford Coppola’s Turtle Inn has Blancaneaux in the Mountain Pine Ridge. They will help arrange your travel between both places.

For seasoned travelers, pause in the in-between places. Stay at Sleeping Giant Lodge on the Hummingbird Highway to ride horses and take a traditional Maya cooking class. Immerse yourself in Garifuna culture by visiting Hopkins, where bioluminescent lagoon tours and drums that sound like the heartbeat of Belize await.

No matter where you go in Belize, let yourself slow down. Enjoy the local fare, especially stew chicken with rice and beans, and fry jacks. Try talking a little kriol. Stay flexible and curious, and Belize will reward you — no matter the season.

Book your off-season Belize vacation

Explore Alaska Vacations

Hawaiian Airlines accelerates sustainability efforts by electrifying Honolulu ground support fleet

May 18, 2026
Sustainability
Hawaiian Airlines
20 min read

Image of an airline tractor on the tarmac

Summary

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Hawaiian Airlines is electrifying its Honolulu ground support fleet, replacing 116 diesel and propane vehicles with lithium battery-powered equipment to reduce emissions, noise and fuel use.

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The transition supports sustainability and operations improvements, cutting greenhouse gas emissions while enhancing efficiency and working conditions for ramp employees, backed by new airport charging infrastructure in partnership with the State of Hawaiʻi.

Hawaiian Airlines today unveiled a new fleet of electric baggage tractors, belt loaders and aircraft pushback tractors that will replace 116 diesel and propane ground support equipment (GSE) at its Honolulu (HNL) hub.

Hawaiian’s investment in lithium battery-powered GSE, which will now represent 73% of its HNL fleet, will eliminate fossil fuel consumption, fumes and spills, and reduce greenhouse gas emissions. It will also lower maintenance costs and engine noise while increasing efficiency and creating a better working environment for hundreds of ramp workers who each day move more than 8,500 checked bags and support some 180 daily flight arrivals and departures at HNL.

Electrifying our ground support fleet in Honolulu, our second-largest hub, represents an important step in our long-term sustainability strategy. By investing in cleaner, quieter and more efficient equipment, we’re reducing our environmental impact, enabling safe and reliable operations, and improving the workplace for our teams and the travel experience for our guests. We extend a big mahalo to the state of Hawaiʻi Department of Transportation for their partnership and investment in the GSE charging infrastructure at Honolulu’s airport.”

Ryan Spies

managing director of sustainability, Alaska Airlines and Hawaiian Airlines

HDOT installed 30 GSE charging stations (60 ports) at multiple locations across HNL to support electric ground operations. An additional four charging stations (eight ports) are under construction and expected to be available in the fourth quarter of 2026.

Hawaiian Airlines’ new fleet of electric ground support equipment represents an important contribution to our efforts to build long-term energy security for Hawai‘i. As part of this collaborative effort, HDOT is providing Hawaiian Airlines and other airline partners that have electric GSE with access to the charging stations at no cost for two years. As the state continues its ambitious $7 billion plans to modernize our airports, investments in our electric infrastructure coupled with Governor Green’s efforts to secure cleaner energy options for thermal generation, will help improve overall airport efficiency, reduce the cost of power and achieve Hawai‘i’s clean energy goals.”

Ed Sniffen

director, Hawaiʻi Department of Transportation (HDOT)

After extensive testing and team feedback, Hawaiian selected the Charlatte T137 bag tractor and CBL2000 belt loader, and the Kalmar TBL100 towbarless pushback tractors. Charlatte engineers also modified the belt loader to enhance its versatility, allowing the units to support Hawaiian’s narrow-body and wide-body fleet, as well as other aircraft types.

The new equipment also includes enhanced safety features, such as a cab configuration designed to protect bag tractor operators from the sun, wind and rain. Belt loaders have an advanced, sensor-guided aircraft approach system.

The estimated annual environmental benefit of electrifying Hawaiian’s HNL GSE fleet is equivalent to:

Planting more than 7,000 trees and allowing them to grow for a decade
Removing 65 cars from the road
Offsetting the emissions associated with powering 55 homes
Avoiding roughly the same emissions as 25 roundtrip flights between Honolulu (HNL) and Seattle (SEA)

Hawaiian intends to expand its fleet of electric GSE as infrastructure becomes available at other Hawai‘i airports. Today, nearly half, or 42% of Alaska Air Group’s GSE fleet — including Hawaiian Airlines, Alaska Airlines and Horizon Air — is electric.

Alaska Airlines and Hawaiian Airlines continue to advance a broad portfolio of sustainability initiatives to reach net-zero carbon emissions. In addition to being the most fuel-efficient premium U.S. carriers, Hawaiian and Alaska are helping develop new technologies to advance sustainable aviation fuel, and investing in fleet modernization, operational efficiencies, as well as waste reduction and recycling. Read more about our sustainability journey and progress in our combined Impact Report.

Visit hawaiianairlines.com

About Alaska, Hawaiian and Horizon

New Honolulu-Burbank summer service strengthens Alaska Airlines and Hawaiian Airlines’ leading network between Hawai‘i, California

May 13, 2026
Destinations
Alaska Airlines
17 min read

Summary

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Seasonal Burbank-Honolulu nonstop flights add a convenient Southern California gateway for Hawaiʻi travelers, meeting strong demand for summer travel to the Islands

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Burbank brings Alaska and Hawaiian’s expansive California-Hawai‘i network to nine airports, including Los Angeles, Long Beach, Oakland, Ontario, Sacramento, San Diego, San Francisco and San Jose

Alaska Airlines today launched new, daily seasonal nonstop service between Hollywood Burbank and Honolulu, adding a fourth Los Angeles gateway for guests traveling between California and Hawai‘i this summer.

The flights, operated by a Boeing 737–8 MAX aircraft through Aug. 18, give kamaʻāina and visitors another convenient option for travel between Hawaiʻi and the Los Angeles region and beyond, thanks to the expanding, joint network of Alaska Airlines and Hawaiian Airlines.

Together, we are able to offer guests traveling between California and Hawai‘i the most seats, flights and destinations, providing unmatched access, flexibility and choice.”

Neil Thwaites

Vice president of global sales and California commercial performance , Alaska Airlines and Hawaiian Airlines

The addition of Burbank brings the combined company’s California-Hawai‘i network to nine airports: Burbank, Los Angeles, Long Beach, Oakland, Ontario, Sacramento, San Diego, San Francisco and San Jose. Nonstop service is offered daily between Honolulu and all nine California cities, with additional nonstop options from Kahului, Līhuʻe and Kona, including seasonal service during key travel periods.

This year, Alaska and Hawaiian are scheduled to operate nearly 23,000 flights connecting California and Hawaiʻi — the most of any carrier — reflecting the scale of Hawaiʻi’s largest U.S. travel market and the combined airlines’ leading service between the Islands and the West Coast.

City pair	Season	Frequency
Burbank-Honolulu, Oʻahu	Seasonal	1x daily
Long Beach-Honolulu, Oʻahu	Year-round	1x daily
Long Beach-Kahului, Maui	Year-round	1x daily
Los Angeles-Honolulu, Oʻahu	Year-round	Up to 5x daily
Los Angeles-Kahului, Maui	Year-round	Up to 2x daily
Los Angeles-Kona, Hawaiʻi Island	Year-round	1x daily
Los Angeles-Līhuʻe, Kauaʻi	Year-round	1x daily
Oakland-Honolulu, Oʻahu	Year-round	1x daily
Oakland-Kahului, Maui	Year-round	1x daily
Oakland-Līhuʻe, Kauaʻi	Seasonal	1x daily
Ontario-Honolulu, Oʻahu	Year-round	1x daily
Sacramento-Honolulu, Oʻahu	Year-round	1x daily
Sacramento-Kahului, Maui	Year-round	1x daily
Sacramento-Kona, Hawaiʻi Island	Year-round	3x weekly
Sacramento-Līhuʻe, Kauaʻi	Year-round	4x weekly
San Diego-Honolulu, Oʻahu	Year-round	3x daily
San Diego-Kahului, Maui	Year-round	2x daily
San Diego-Kona, Hawaiʻi Island	Year-round	1x daily
San Diego-Līhuʻe, Kauaʻi	Year-round	1x daily
San Francisco-Honolulu, Oʻahu	Year-round	2x daily
San Francisco-Kahului, Maui	Year-round	1x daily
San Francisco-Kona, Hawaiʻi Island	Year-round	1x daily
San Francisco-Līhuʻe, Kauaʻi	Year-round	1x daily
San Jose-Honolulu, Oʻahu	Year-round	1x daily
San Jose-Kahului, Maui	Year-round	1x daily
San Jose-Kona, Hawaiʻi Island	Seasonal	3x weekly
San Jose-Līhuʻe, Kauaʻi	Seasonal	4x weekly

The launch of Burbank-Honolulu service follows Hawaiian’s transition last month to a shared passenger service system with Alaska and entry into the oneworld^® alliance. Today, guests enjoy a more seamless travel experience from booking to boarding, industry-leading loyalty benefits through Atmos Rewards, and greater access to destinations throughout the U.S. continent and the world.

Across Hawaiʻi, Alaska and Hawaiian offer more than 250 daily flights to, from and within the Islands, with nonstop access between Hawaiʻi and more than 20 domestic and international destinations, plus connections to more than 125 cities across North and Central America through Alaska’s network, and nearly 1,000 global destinations via the oneworld alliance.

Visit alaskaair.com

Visit hawaiianairlines.com

About Alaska, Hawaiian and Horizon

Rome travel guide: Employee advice for your next trip to Italy’s capital city

May 11, 2026
Destinations
Alaska Airlines
30 min read

Nobody knows travel quite like an airline employee, and Rome is no exception. From navigating ancient ruins to discovering Italian culture and language, these firsthand tips from Alaska Airlines, Hawaiian Airlines and Horizon Air employees will help any traveler make the most of their first – or return – trip to the Eternal City.

What to know before you go to Rome

Have spare euros on hand. “A lot of places still prefer cash. Make sure to have smaller notes and coins.” – Chona, marketing, Anchorage, Alaska

Parla Italiano? “Learn the language!” – Iris, customer service, Cabo, Mexico

Pack light. “Pack your bag, then take out a third of what you packed. Rome has lots of cobblestone streets, as well as many buildings with only stairs, so dragging a huge, heavy bag won’t be fun. Plus, Rome has amazing shopping, so you’ll want to save room in your bag.” – Jeannie, flight attendant, Seattle, Washington

What to know while you’re in Rome

Be patient and flexible. “Expect crowds, but remember to take time to calm down and enjoy. Have a plan, but don’t stress if you don’t end up doing everything. – Rasela, customer service, Kahului, Maui

Visit popular sites during off-peak hours. “The Vatican is almost always crowded, so take the opportunity to tour the museums at night with a friend! The crowds are a fraction of the size, and they dim the lights, so you’ll feel like you’re in Night at the Museum.” – Mike, flight attendant, San Diego, California

Pack comfortable – and stable – walking shoes. “The streets of Rome are paved with cobblestones. They are infamous for being slippery and uneven. Make sure you wear appropriate footwear when you’re exploring the city.” – Jason, flight attendant, San Francisco, California

Research and download helpful apps. “In Rome, or in any country, the app Flush will be your best friend to find a public bathroom. The app WiFi Map is also very handy when traveling and trying to save on phone data usage.” – Rachel, customer service, Portland, Oregon

Carry a reusable water bottle and use public drinking fountains. “Rome has over 2,500 drinking fountains (nasoni) and the water is fresh, cold and safe to drink. Just type in “nasoni” into Google Maps or download the app Waidy WOW to find them!” – Caroline, dispatch, Seattle, Washington

Be mindful of dress codes. “Some museums and attractions have strict dress codes; be prepared to either purchase something or do your research ahead of time.” – Michael, aircraft maintenance, Kahului, Maui

For some, no plan is the best plan. “Arrive with a city map and no plans. Just walk and take in as much Roman history, culture and FOOD!” – Walt, pilot, Everett, Washington

Getting around Rome and to nearby towns

Use public transportation. If you drive, know the rules of the road. “Take the train or public transportation whenever possible. If you do end up renting a car, many small towns have days and times when you cannot drive on their streets. Watch the signs closely as they ticket all the time. DO NOT go over the speed limit at all – even if others are passing you at high rates of speed. We also use a black car service to go between Rome and Cortona/Tuscany. If you have three or more in your group, it totally pays.” – Alan, flight attendant, Seattle, Washington

Prepare yourself for traffic. “If you’re on a shuttle or tour bus, have snacks and things to do while sitting and waiting in traffic.” – Leimomi, customer service, Honolulu, Oʻahu

Not all tours require wheels. “Go on a guided or self-guided walking tour. You see so much of the city by doing that!” – Cadie, inflight services, Seattle, Washington

Support a local guiding business. “If you have a limited amount of time, hire a private guide. Not only can they get you to all the highlights of Rome in just a few hours, but they also often give local recommendations for meals and treats.” – Sara, human resources, Seattle, Washington

Where to stay and play in Rome

Consider Quartiere III Pinciano. “I prefer to stay in the Quartiere III Pinciano / Rome Claridge area, just north of the Villa Borghese. Not only is it less expensive, but the tram runs right along Viale Liegi down to the Vatican.” – Kent, dispatch, Honolulu, Oʻahu

Stay in Trastevere. “Stay in Trastevere! It’s such a dreamy neighborhood with old-world charm but gelato on every corner.” – Tricia, corporate communications, Seattle, Washington

Do the classics – but also consider venturing out. “See the Colosseum, the Trevi Fountain, the Pantheon, the Spanish Steps and the Vatican. If you have time, take the train to Florence, Pisa, Pompeii, Sorrento, Positano and the Amalfi Coast. If you go to Florence, visit the Galleria dell’Accademia, home of the David statue. Pompeii is a short train ride from Rome and is a UNESCO World Heritage Site. Also, around Pompeii, there are several Limoncello makers nearby as well as olive oil producers.” – Amanda, customer service, Portland, Oregon

Keyholes, Caesar and…cats? “Hike up to the Avetine Hill and find the door with a keyhole for a perfectly framed view of the Vatican. Visit the Torre Argentina Cat Sanctuary in Rome, which is the same location where Julius Caesar was assassinated.” – Darren, e-commerce, Seattle, Washington

Don’t forget about hidden history. “There is an underground archeological area called Vicus Caprarius – The Water City. It is an old aqueduct that feeds the Trevi Fountain. You need to make a reservation to see it.” – Kristen, reservations, Phoenix, Arizona

Say “sì, sì, certo” to classes and tastings. “I went a couple of years ago and took a small trip to Frascati (about a 45-minute train) and took a cooking class that came with wine. They were awesome, and I still make fresh pasta once a week or so. The wine windows in Florence are super cool, and the Mortadella Lab in Bologna is a must. If you can swing it, a balsamic tour in Modena is great too.” – Zach, pilot, Seattle, Washington

How to wine and dine in Rome

Order pizza with a side of wine. “I had the best pizza at Dar Poeta in the Trastevere neighborhood. Have the pizza and don’t forget the house wine!” – Lori, corporate communications, Seattle, Washington

Learn how to spot the real stuff. “Look for the gelato shops with the metal containers – not the flashy, colorful toppings. You will know the authentic gelato shop by the nondescript metal containers.” – James, customer service, Chicago, Illinois

Respect the pasta. Eat the pasta. “Don’t miss the fresh pasta at Roscioli — a beloved Roman institution that’s part deli, part restaurant, and entirely worth the hype. Come hungry, order carbonara and prepare yourself for one of the best meals in the city. Reservations book up fast, so book ahead if you can. If you can’t snag a table, visit the shop during the day or pop next door to the bakery for a just-as-delicious experience.” – Carter, marketing, Seattle, Washington

Don’t skip the delis. “Make it a point to spend time lingering in the local delis. Pair Chianti with cheeses like smoked mozzarella – and if you are feeling adventurous, ask for smoked mozzarella on your pizza. I promise it will elevate every bite in a way that is uniquely Italian.” – Shirene, e-commerce, Seattle, Washington

How to book your Rome travel

Book Seattle-Rome with Alaska Airlines: Alaska’s seasonal service to Leonardo da Vinci Rome Fiumicino Airport (FCO) is available through Oct. 23, offering guests the only daily nonstop flight from Seattle-Tacoma International Airport (SEA) to Rome. The flight departs Seattle at 5:30 p.m. and arrives in Rome at 1:15 p.m., while westbound flights depart from Rome at 3:25 p.m. and arrive in Seattle at 5:45 p.m.

Traveling to or from Hawaiʻi (or beyond)? Alaska’s Seattle-Rome service provides seamless one‑stop connectivity between Hawai‘i and Europe via Seattle, positioning the route as a key gateway for travelers departing from Hawaiʻi and Europe.

Leverage Atmos™ Rewards and Alaska Vacations benefits. Atmos™ Rewards members earn and redeem their points when booking their Roman holiday – as well as when booking hotels, cars and packages with Alaska Vacations.

Fly to Italy in style and comfort: Alaska recently debuted its new international business class Suites experience as it expands service to Europe. The new nonstop flight to Rome is operated on a Boeing 787‑9 Dreamliner featuring Alaska’s updated global livery and 34 business class Suites.

Visit alaskaair.com

Alaska Air Group announces pricing of senior notes offering

May 7, 2026
Other News
Alaska Airlines
12 min read

Alaska Air Group, Inc. (the “Company”) today announced the pricing of the previously announced private offering (the “Offering”) of $500 million aggregate principal amount of 6.5% senior notes due 2031 (the “Notes”) by Alaska Airlines, Inc. (“Alaska”). The Notes will be fully and unconditionally guaranteed on a senior unsecured basis by the Company.

The Company also announced that its indirect wholly owned subsidiary, AS Mileage Plan IP Ltd. (“Loyalty Issuer”), expects to incur a new incremental tranche of $500 million senior secured term loans (the “Incremental Term Loan Facility” and, together with the Notes, the “Financings”) under the Term Loan Credit and Guaranty Agreement, dated as of October 15, 2024 (the “Existing Term Loan Facility”).

Alaska intends to close the Financings on or about May 12, 2026, subject to the satisfaction of customary conditions. Alaska intends to use the borrowings under the Incremental Term Loan Facility, after deducting fees and expenses payable by the Company, (i) to fund the reserve account for the Incremental Term Loan Facility and (ii) to fund a collection account, and the proceeds deposited into the collection account will be used to make an intercompany loan to Alaska on the closing date of the Offering (the “Intercompany Loan”). Alaska intends to use the proceeds from the Intercompany Loan and the Offering for general corporate purposes.

The Incremental Term Loan Facility will be (i) fully and unconditionally guaranteed on a senior secured basis, jointly and severally, by Alaska and AS Mileage Plan Holdings Ltd. and on an unsecured basis by the Company (together, the “Guarantors”) and (ii) secured, on a senior, first-priority basis by the Guarantors’ right, title and interest in certain collateral associated with Alaska’s customer loyalty program, Atmos Rewards, which also secures Loyalty Issuer’s existing $625 million 5.021% senior secured notes due 2029 and the $625 million 5.308% senior secured notes due 2031 (collectively, the “Loyalty Notes”). The Incremental Term Loan Facility will be secured on an equal and ratable basis with the Existing Term Loan Facility and the Loyalty Notes and will rank pari passu in right of payment with the Existing Term Loan Facility and the Loyalty Notes.

This press release does not constitute an offer to sell or a solicitation of an offer to buy the Notes or any other securities and shall not constitute an offer, solicitation or sale in any jurisdiction in which such an offer, solicitation or sale would be unlawful prior to the registration and qualification under the securities laws of such state or jurisdiction. The Notes are being offered only to persons reasonably believed to be “qualified institutional buyers” in an offering exempt from registration in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), and outside the United States in reliance on Regulation S under the Securities Act. The Notes offered will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements of the Securities Act or any applicable state securities laws.

Forward-Looking Statements

Forward-looking statements in this press release and certain oral statements made from time to time by representatives of the Company contain various forward-looking statements within the meaning of Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to the “safe harbor” created by those sections. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. All statements other than statements of historical facts are “forward-looking statements” for purposes of these provisions. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “project,” “predict,” “potential,” and similar expressions intended to identify forward-looking statements. Forward-looking statements include, without limitation, statements regarding the Company’s intentions and expectations regarding revenues as well as statements regarding the Financings described in this press release. Such forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements.

Factors include, among others, competition; labor costs, relations and availability; general economic conditions; increases in operating costs, including fuel; uncertainties regarding the ability to successfully integrate operations following the acquisition of Hawaiian Holdings, Inc., and the ability to realize anticipated cost savings, synergies, or growth from the acquisition; inability to meet cost reduction and other strategic goals; seasonal fluctuations in demand and financial results; supply chain risks; events that negatively impact aviation safety and security; uncertainties related to market conditions and the completion of the Financings on the anticipated terms or at all; and changes in laws and regulations that impact our business and other factors, as described in the Company’s filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025.

All forward-looking statements speak only as of the date made, and we undertake no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of the Offering. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. Risks or uncertainties (i) that are not currently known to us, (ii) that we currently deem to be immaterial, or (iii) that could apply to any company, could also materially adversely affect our business, financial condition, or future results. Additional information concerning certain factors is contained in the Company’s Securities and Exchange Commission filings, including but not limited to the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K.

Visit alaskaair.com

About Alaska, Hawaiian and Horizon

California dreaming: Alaska Airlines expands route network from Santa Rosa and returns to Long Beach with connection to Seattle

May 7, 2026
Destinations
Alaska Airlines
16 min read

Summary



Three new routes from Santa Rosa, California, to Phoenix, Arizona, Salt Lake City, Utah, and Boise, Idaho will start service in November.



Service between Long Beach, California, and Seattle, Washington, will return after a decade-long hiatus with two daily flights.

Alaska Airlines continues to expand destination options for guests across California with the addition of four new nonstop routes from Santa Rosa and Long Beach. Tickets for each new route are available for purchase now at alaskaair.com.

Alaska is committed to California, and we’re proud to offer guests across the state even more options for their next vacation or work trip. Whether you’re in Santa Rosa looking for a winter escape to the snow or sun, or a SoCal traveler looking for a convenient alternative to the region’s busiest airports, this expansion has you covered.”

Kirsten Amrine

Vice president of network planning and revenue management, Alaska Airlines

Wine country goes west

Alaska was the first carrier to bring commercial service to Charles M. Schulz-Sonoma County Airport (STS) nearly two decades ago and has remained the largest airline serving Santa Rosa. Salt Lake City and Boise, both currently unserved markets from the North Bay, will connect guests to the slopes just in time for ski season to kick off. Phoenix rounds out the route map with a popular destination that brings the current nonstop total from Santa Rosa to 12.

City pair	Start Date	Season/End Date	Frequency	Aircraft
Santa Rosa-Sonoma, CA - Boise, ID	Nov. 1, 2026	April 19, 2027	Up to daily	E175
Santa Rosa-Sonoma, CA - Phoenix, AZ	Nov. 1, 2026	April 21, 2027	Daily	E175
Santa Rosa-Sonoma, CA - Salt Lake City, UT	Nov. 1, 2026	April 21, 2027	Up to daily	E175

For guests looking to explore all that Northern California’s wine country has to offer, Alaska’s Wine Flies Free program is an essential travel companion. The program, which debuted in 2007, makes it easier for travelers to bring home their favorite bottles of wine from Santa Rosa. Atmos™ Rewards members can check an entire case – up to 12 bottles of wine – for free.

A long-awaited return to Long Beach

After a decade-long hiatus from serving Long Beach, Alaska will be back with twice daily flights to Seattle beginning in September. This year-round flight provides convenient access to all that southern California has to offer, whether guests are in search of beach time or a theme park. Hawaiian Airlines already connects Long Beach Municipal Airport (LGB) to Honolulu and Kahului, Maui.

City pair	Start Date	Season/End Date	Frequency	Aircraft
Seattle - Long Beach, CA	Sept. 8, 2026	Year-round	2x daily	737

With the addition of the Long Beach-Seattle route, Alaska will be the only airline to fly between Seattle and all five of the major LA Basin airports and will continue to serve more California airports year-round than any other airline.

Staying connected

Alaska continues to lead the industry as the only airline in the world with its entire regional fleet equipped with Starlink Wi-Fi. That means each of the new routes out of Santa Rosa will offer seamless, gate-to-gate connectivity for streaming and browsing when guests sign into a new onboard Wi-Fi portal thanks to T-Mobile. Atmos Rewards membership is free and allows guests to enjoy complimentary onboard Wi-Fi while earning points toward future travel. Starlink Wi-Fi is coming to Alaska’s mainline fleet, which will serve Long Beach, throughout 2026.

Visit alaskaair.com

About Alaska, Hawaiian and Horizon

Earth Month at Alaska Airlines and Hawaiian Airlines: Celebrating innovation, sustainability and community

May 7, 2026
Sustainability
Alaska Airlines
22 min read

One Roof Clean Up Seattle Kraken Alaska Airlines

Summary



Alaska Airlines and Hawaiian Airlines marked Earth Month by engaging employees, nonprofit partners and guests in sustainability initiatives, community volunteer efforts and incentives that support year‑round improvements in fuel and energy efficiency.



The company also earned recognition for environmental performance and innovation at Seattle‑Tacoma International Airport, while also advancing sustainable aviation fuel adoption through Atmos™ Rewards, with member contributions supporting its pathway to net‑zero emissions.

Sustainability and care are integral to the way Alaska Airlines and Hawaiian Airlines operate. The combined carrier has long remained focused on flying more efficiently and investing in new technologies to reduce its environmental impact, while leveraging its people and resources to support the communities it serves.

Throughout Earth Month, Alaska and Hawaiian engaged employees and nonprofit partners to support environmental and community work across its network, and rewarded guests who contributed to the use of sustainable aviation fuel (SAF). These efforts support its ongoing, year-round initiatives to improve fuel and energy efficiency across its flight and ground operations.

Leader in environmental performance and innovation

In April, the Port of Seattle recognized Alaska with two Sustainable Century Awards, which recognize outstanding sustainability and equity efforts at Seattle-Tacoma International Airport (SEA) in 2024 and 2025.

The Port awarded Alaska with its Environmental Performance and Innovation Award, applauding the carrier’s commitment to green design, construction and energy management at its global hub by “blending sustainability with their vision to modernize customer-facing leased space.”

Over the years, Alaska has made consistent, voluntary investments in its facilities at SEA, which have received a U.S. Green Building Council LEED Silver certification.

As Seattle’s hometown airline, we are making significant investments at Seattle-Tacoma International Airport – our busiest hub that is growing to become our global gateway. Our North Main Terminal Renovation Project reflects our commitment to improving the airport experience for our guests and employees in a modern building that also maximizes environmental performance as part of our sustainability goals.”

Ryan Spies

Managing director of sustainability, Alaska Airlines

Another significant win, Alaska was recognized with the Greatest Use of Ground Power and Pre-Conditioned Air Systems Award for conserving energy use by aircraft while parked at gates, with “91% of operations connecting to the ground power system and 76% of operations connecting to the pre-conditioned air system,” according to the Port.

Alaska and Hawaiian, alongside the community

Employees across the combined company spent Earth Month supporting seven nonprofit partners dedicated to strengthening communities and caring for the environment in Hawaiʻi and throughout the West Coast.

Volunteers rolled up their sleeves to beautify local neighborhoods, remove invasive plants, restore wetlands, build gardens and engage youth in collaboration with One Roof Foundation (Washington), Mountains to Sound Greenway Trust (Washington), Kākoʻo ʻŌiwi (Hawaiʻi), Children’s Museum of Phoenix (Arizona), SOLVE (Oregon), Adopt a Pathway (Alaska) and Living Campus Garden (California).

Atmos™ Rewards and the future of sustainable aviation fuel

Throughout April, Atmos Rewards members received a special bonus when contributing toward the scaling and production of SAF. Members who helped the carrier purchase SAF during Earth Month earned three status points for every $1 contributed.

(Editor’s note: Members can contribute to SAF year-round and earn one status point for every $1 contributed.)

Engaging our guests in SAF initiatives is critical to raising awareness and scaling production to meet the industry’s needs. We appreciate our guests’ contributions and will continue identifying high-reward opportunities for our guests and Atmos Rewards members to help fuel our sustainability journey.”

Ryan Spies

Managing director of sustainability, Alaska Airlines

In 2023, Alaska partnered with Chooose to become the first U.S. passenger airline to offer guests the ability to earn status points by helping offset carbon emissions through SAF contributions. Since then, over 100,000 guests have supported SAF, which can lower life-cycle carbon emissions by up to 80% compared to traditional jet fuel and is a key lever in its five-part path to net-zero carbon emissions by 2040.

Join Alaska’s EverGreen Journey and earn status points

Alaska Air Group announces proposed senior notes offering

May 6, 2026
Other News
Alaska Airlines
10 min read

Alaska Air Group, Inc. (the “Company”) today announced the launch of a private offering (the “Offering”) of $500 million aggregate principal amount of senior notes due 2031 (the “Notes”) by Alaska Airlines, Inc. (“Alaska”). The Notes will be fully and unconditionally guaranteed on a senior unsecured basis by the Company.

Alaska intends to use the net proceeds received from the Offering, after deducting fees and expenses payable, for general corporate purposes.

This press release does not constitute an offer to sell or a solicitation of an offer to buy the Notes or any other securities and shall not constitute an offer, solicitation or sale in any jurisdiction in which such an offer, solicitation or sale would be unlawful prior to the registration and qualification under the securities laws of such state or jurisdiction. The Notes are being offered only to persons reasonably believed to be “qualified institutional buyers” in an offering exempt from registration in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), and outside the United States in reliance on Regulation S under the Securities Act. The Notes proposed to be offered will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements of the Securities Act or any applicable state securities laws.

Forward-Looking Statements

Forward-looking statements in this press release and certain oral statements made from time to time by representatives of the Company contain various forward-looking statements within the meaning of Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to the “safe harbor” created by those sections. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. All statements other than statements of historical facts are “forward-looking statements” for purposes of these provisions. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “project,” “predict,” “potential,” and similar expressions intended to identify forward-looking statements. Forward-looking statements include, without limitation, statements regarding the Company’s intentions and expectations regarding revenues as well as statements regarding the Offering described in this press release. Such forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements.

Factors include, among others, competition; labor costs, relations and availability; general economic conditions; increases in operating costs, including fuel; uncertainties regarding the ability to successfully integrate operations following the acquisition of Hawaiian Holdings, Inc., and the ability to realize anticipated cost savings, synergies, or growth from the acquisition; inability to meet cost reduction and other strategic goals; seasonal fluctuations in demand and financial results; supply chain risks; events that negatively impact aviation safety and security; uncertainties related to market conditions and the completion of the Offering on the anticipated terms or at all; and changes in laws and regulations that impact our business and other factors, as described in the Company’s filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025.

Visit alaskaair.com

About Alaska, Hawaiian and Horizon

Aloha Around the World: Celebrate Lei Day and win a trip for two to Hawaiʻi

May 1, 2026
Destinations
Hawaiian Airlines
22 min read

Aloha Around the World Tokyo Hawaiian Airlines

Sharing aloha is more than a greeting — it’s a feeling, a connection and a way of welcoming new chapters. This Lei Day, Hawaiian Airlines is sharing that spirit far beyond the Islands with Aloha Around the World, a global celebration marking an exciting new chapter for Hawaiʻi’s carrier.

To celebrate its recent entry into the oneworld^® alliance, Hawaiian is inviting its guests to enter for a chance to win an unforgettable trip for two to Hawaiʻi, or anywhere it and Alaska Airlines fly.

Aloha Around the World Los Angeles with Hawaiian Airlines

Hawaiian Airlines takes aloha global

To launch this special moment, Hawaiian popped up in major cities around the globe, including Los Angeles, Tokyo and Sydney, to surprise travelers with a series of lei surprises. From iconic city centers to our home airports in Hawaiʻi, the carrier is spreading aloha one lei at a time — connecting people, places and cultures through the warmth of its island hospitality.

Aloha Around the World - Los Angeles Hawaiian Airlines

Lei giving in Tokyo, Sydney and Los Angeles (in the order shown)

Aloha Around the World Sweepstakes

To make the celebration even sweeter, today Hawaiian launched the Aloha Around the World Sweepstakes, giving fans across the globe a chance to experience Hawaiʻi firsthand.

Here’s how it works:

Sweepstakes live: May 1 at 9 a.m. HST – May 31 at 11:59 p.m. HST
Eligible markets: U.S., Australia, New Zealand and Japan
How to enter:
- For those in Australia, New Zealand and the U.S., follow @HawaiianAirlines on Instagram
- For those in Japan, follow @hawaiianairlinesjp on Instagram.
- Engage with the sweepstakes post (like the post and tag a friend for extra entries)
The prizes:
- Five pairs of round-trip tickets to Hawaiʻi (four prizes of two tickets each for English channels and one prize of two tickets for Japan channels).

Aloha Around the World with Hawaiian Airlines

Aloha travels far, and this Lei Day, it’s reaching even farther. As we expand our reach, we’re grateful for the opportunity to share the spirit of Hawaiʻi with new guests and new communities around the world. Our Aloha Around the World Sweepstakes is one more way we’re sharing this moment and welcoming travelers to discover Hawaiʻi.”

Alisa Onishi

Managing director of Hawaiʻi marketing, Hawaiian Airlines

A new world of travel with oneworld^®

Joining the oneworld alliance opens up a world of possibilities for our guests.

With access to more than 900 destinations across 170 territories, expanded lounge access, priority services, and enhanced earning and redeeming opportunities, traveling the globe with Hawaiian Airlines just got even better.

Aloha Around the World celebrates this moment — honoring the carrierʻs roots while looking toward its future.

Follow along and join the ce-lei-bration

From lei-filled pop-ups to May Day concerts in Honolulu and Tokyo, follow Hawaiian Airlines on social, enter the sweepstakes and share the aloha wherever you are. For more information, visit www.hawaiianairlines.com/content/aloha-oneworld.

Hawaiian Airlines instagram

Hawaiian Airlines and oneworld

NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., AU, and NZ (“Eligibility Areas”) who are at least 18 years old and age of majority in their jurisdiction of residence as of date of entry. Prizes: Main Cabin travel vouchers redeemable for two (2) roundtrip Hawaiian Airlines or Alaska Airlines operated flights [Approximate Retail Value: USD $7,000 (AUD $9,900, subject to currency fluctuation)]. Promotion Period: Begins 9:00 a.m. HST on 1 May 2026 (5:00 a.m. AEST on 2 May 2026); ends 11:59 p.m. HST on 31 May 2026 (7:59 p.m. AEST on 1 June 2026). Entry Conditions: Enter via Instagram by following Hawaiian Airlines’ Instagram page (@hawaiianairlines) and following the instructions in the Giveaway call to action post, or via email as set out in the Official Rules. Four (4) winners will be selected in a random drawing at 9:00 a.m. HST on 1 June 2026 (5:00 a.m. AEST on 2 June 2026). Winners will be notified by direct message on Instagram or email. Winners’ names will be published on HawaiianAirlines.com/OfficialRules within 30 days of the drawing. ACT Permit No. TP 26/00916.1, NSW Authority No. TP/05020, SA Trade Promotion Licence No. T26/605. For Official Rules and eligibility, visit HawaiianAirlines.com/OfficialRules. Void outside Eligibility Areas & where prohibited.

Statement on Congress passing a bill to reopen DHS

April 30, 2026
On The Record
Alaska Airlines
1 min read

Alaska Airlines appreciates Congress finally passing a bill to reopen the Department of Homeland Security and pay TSA and customs officers after a lengthy, 75-day shutdown.

This funding only stretches through the end of September. To prevent further impacts on the aviation industry, its employees and the communities we serve, it’s essential that Congress approve bipartisan legislation requiring federal aviation workers – including air traffic controllers and TSA officers – to continue being paid if another shutdown occurs.

This recent, unprecedented shutdown saw TSA workers go weeks without a paycheck and more than 1,000 screening officers leave DHS altogether. This is not the way to operate the world’s safest aviation system.

Benvenuti! Alaska Airlines launches historic first nonstop flight between Seattle and Rome

April 28, 2026
Destinations
Alaska Airlines
31 min read

April 28, 2026; SeaTac, Wash.; Flight crew for the Alaska Airlines inaugural flight #180 to Rome (FCO) from Seattle. credit: Joe Nicholson/Alaska Airlines

Summary



Alaska Airlines launches Seattle’s first‑ever nonstop flight to Rome, celebrating its expansion into Europe and a major milestone in its growth as a global carrier. The seasonal, daily service begins April 28 and runs through Oct 23.



Alaska’s international business class Suites experience debuts just in time for new service to Rome, underscoring the carrier’s commitment to elevating the onboard experience as it expands its international footprint across Asia and Europe.

Alaska Airlines today marks a major milestone with the launch of its inaugural nonstop flight between Seattle and Rome, the first-ever direct connection between the Emerald City and the Eternal City.

The new service signals Alaska’s official expansion into Europe and reinforces its role as a global carrier, further establishing Seattle as a premier international gateway for Alaska Airlines.

Launching our first flight to Europe is a significant step in executing our long–term growth strategy. Service to Rome expands how we connect our guests to the world, strengthens Seattle’s role as a global gateway and is made possible by our people who deliver safety, care and performance with every flight. Andiamo!”

Ben Minicucci

CEO, Alaska Air Group

Alaska’s seasonal service to Leonardo da Vinci Rome Fiumicino Airport (FCO) is available through Oct. 23, offering guests the only daily nonstop flight from Seattle-Tacoma International Airport (SEA) to Rome. The flight departs Seattle at 5:30 p.m. and arrives in Rome at 1:15 p.m., giving guests a full afternoon to begin exploring one of the world’s most sought-after destinations, from historic streets to rolling vineyards and iconic coastal views. Westbound flights depart from Rome at 3:25 p.m. and arrive in Seattle at 5:45 p.m., inviting Italian guests to experience the Pacific Northwest’s renowned food and wine scene and breathtaking natural landscapes.

This new European service will also enable some of the best connectivity between Hawai‘i to and from Europe with just one stop through Seattle, benefiting Hawai‘i-based travelers and opening a new European visitor gateway to the Hawaiian Islands.

Seattle-Rome inaugural image ribbon cutting

Boeing 787 dreamliner departure from SEA

Alaska Airlines’ new direct flight to Rome opens one of the largest unserved markets for SEA for both leisure and business travelers. Creating this new link between Italy and the Pacific Northwest will allow travelers on both sides of the connection to explore our shared passions for cuisine, culture, and natural beauty.”

Ryan Calkins

President, Port of Seattle Commission

We are pleased to welcome Alaska Airlines to Rome Fiumicino, marking an important milestone as the airline launches its first European destination. This new nonstop service to Seattle, the first-ever scheduled connection between the two cities, strengthens our position as a leading gateway between Europe and North America, particularly to the U.S. Pacific region. The route reflects our continued focus on growing high-value intercontinental connectivity that supports economic development, benefits local communities and enhances the competitiveness of Italy’s national economy.”

Ivan Bassato

Chief aviation officer , Aeroporti di Roma

The new Rome service also advances Alaska Airlines’ growing global cargo business. Beginning April 28, Alaska will become the first U.S. passenger airline to offer daily nonstop cargo service between Seattle and Rome, strengthening trade connections between the Pacific Northwest and Italy and expanding the airline’s cargo network to 109 destinations worldwide.

Go to the inaugural flight press kit

Fly in style and comfort: Alaska’s new international business class Suites experience

Alaska Airlines recently debuted its new international business class Suites experience just in time for its expansion into Europe, marking yet another exciting milestone in the airline’s growing global network across Asia and Europe, with continued international expansion still ahead. The new nonstop to Rome is operated on a 787‑9 Dreamliner, featuring Alaska’s newly designed global livery and including 34 spacious business class Suites.

Designed with international travelers in mind, the Suites experience reflects Alaska’s signature West Coast care and hospitality. The journey begins with a welcome service, followed by thoughtfully curated, multi‑course dining throughout the flight, such as a one-of-a-kind Salt & Straw dessert cart with customizable toppings and a regionally inspired, chef-curated meal served prior to landing. Guests also enjoy custom‑designed amenity kits with Salt & Stone travel necessities, and Filson plush bedding and pillows — ensuring comfort from departure to arrival. The international business class Suites experience is already flying to South Korea from Seattle and will be offered between Seattle and London when the year‑round, nonstop route launches May 21. The Suites experience will debut on Seattle–Tokyo service this fall with the return of the 787 to the market.

Alaska Airlines Boeing 787-9 International Business Class menu

Coming soon, Suites guests and Alaska’s Atmos™ Titanium members traveling through Seattle‑Tacoma International Airport will enjoy a new, exclusive check‑in lane, with additional lanes planned across Alaska’s key hubs, including Anchorage, Portland, San Francisco and Los Angeles, and internationally in London, Reykjavik, Rome, Seoul and Tokyo. In Seattle, Alaska’s largest hub, the experience is elevated further with a personal concierge who guides guests from the exclusive Suites and Titanium lobby to a private security entrance.

The check-in lanes are exclusive to Suites or Atmos™ Titanium guests with their immediate family, such as a spouse and children under 21, or up to two guests on the same reservation.

International upgrades are part of the experience for Alaska’s most loyal guests – the only US airline to offer this loyalty benefit. Atmos Titanium members and one companion on the same reservation will now be eligible for space-available, day-of-departure upgrades into international business class Suites and our lie-flat product on flights between Asia, Europe and Oceania. In addition, Atmos status holders may apply their upgrade certificates to access business class across Alaska’s global network.

And don’t forget that access to Alaska’s network of lounges and oneworld partner lounges worldwide is available to guests seated in international business class Suites, as well as oneworld Sapphire and Emerald members traveling in any cabin.

Alaska’s commitment to caring service extends throughout the cabin, ensuring every guest enjoys the airline’s signature hospitality, no matter where they sit. International Premium Class guests will enjoy extra legroom and a curated amenity kit, while complimentary meals, plush blankets and pillows are offered in both International Premium Class and the Main Cabin.

To learn more about Alaska’s full international long-haul guest experience, click here.

Alaska Airlines Boeing 787-9 premium class amenity kit

This fall, Alaska’s entire 787-9 Dreamliner fleet will be equipped with Starlink, offering complimentary Wi-Fi for all Atmos Rewards members thanks to T-Mobile.

With these installations complete, Alaska Airlines and Hawaiian Airlines will become the first U.S. carrier to offer Starlink — the fastest Wi-Fi in the sky — on 100% of its wide-body fleet, while also operating more Starlink-equipped flights from Seattle than any other airline.

Alaska continues to lead the industry as the only airline in the world with its entire regional fleet equipped with Starlink Wi‑Fi. The airline’s first Starlink‑enabled mainline aircraft — a Boeing 737‑8 MAX — also entered service this month, marking a key milestone as installations continue toward full rollout across Alaska and Hawaiian aircraft in 2027.

This summer, Atmos Rewards members will sign into a new onboard Wi-Fi portal before enjoying seamless, gate-to-gate connectivity for streaming, browsing and staying connected throughout their journey. Atmos Rewards membership is free and allows guests to enjoy onboard Wi-Fi while earning points toward future travel.

Go to the inaugural flight press kit

Book a trip to Rome

About Alaska, Hawaiian and Horizon

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Summary

Coming soon: Alaska’s largest, landmark lounge investment

A more connected global journey

Frequently asked questions

Does Alaska Airlines fly to Europe?

What time does the Alaska Airlines flight depart from Seattle to Heathrow Airport? From London?

What is Alaska Airlines’ international business class Suites experience?

Will there be Wi-Fi on flights to London?

Does Alaska Airlines offer premium economy on international flights?

What destinations can travelers connect to from London via oneworld airline partners?

How does oneworld membership benefit guests flying to and from London on Alaska Airlines?

Can passengers connect beyond Seattle to other U.S. cities?

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In this guide

What to know before you go to Rome

What to know while you’re in Rome

Getting around Rome and to nearby towns

Where to stay and play in Rome

How to wine and dine in Rome

How to book your Rome travel

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Wine country goes west

A long-awaited return to Long Beach

Staying connected

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Leader in environmental performance and innovation

Alaska and Hawaiian, alongside the community

Atmos™ Rewards and the future of sustainable aviation fuel

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Hawaiian Airlines takes aloha global

Aloha Around the World Sweepstakes

Here’s how it works:

A new world of travel with oneworld®

Follow along and join the ce-lei-bration

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Fly in style and comfort: Alaska’s new international business class Suites experience

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A new world of travel with oneworld^®