
Alaska Airlines names new Vice President of Brand & Marketing
Industry veteran Eric Edge to lead brand strategy and marketing for combined airline

Alaska Airlines inaugurates nonstop service between San Diego and Ronald Reagan Washington National Airport
Guests on our inaugural flight received a special send-off from San Diego Mayor Todd Gloria before departing for the nation’s capital

Alaska Airlines announces new nonstop flights between Seattle and Seoul Incheon beginning Sept. 12 on Hawaiian Airlines
The new route will link the Pacific Northwest and South Korea
as Alaska builds our hometown Seattle hub into a new global gateway

Alaska Airlines welcomes Fiji Airways as the newest full member of the oneworld alliance
Alaska Airlines congratulates Fiji Airways, the flag carrier of Fiji and the South Pacific, on becoming the 14th full member airline of the oneworld alliance as of March 31, 2025.

Alaska Airlines Elevates Loyalty Program with Personalized Rewards and Enhanced Benefits
Alaska Airlines has enhanced its Mileage Plan loyalty program with personalized rewards, including bonus miles, upgrades, and lounge access, offering members more choices at every stage of their journey. Additional Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholder benefits were announced as well.

Alaska Airlines announces investment in Loft Dynamics and partnership to develop and deploy first Boeing 737 VR simulators
Alaska Airlines has announced an investment in Loft Dynamics to develop the first hyper-realistic, full-motion Boeing 737 VR simulator, aiming to enhance pilot training and inform future training solutions across the industry.

Fly on Alaska and Hawaiian Airlines to Sydney or Auckland this year and we’ll award you with MVP elite status through 2026
Earn MVP status when you complete a roundtrip flight in 2025 with Alaska and Hawaiian Airlines between the continental U.S. (excluding Hawai’i) and Sydney or Auckland.

Alaska Mileage Plan members could score ultimate festival upgrade at Coachella Valley Music & Arts Festival and Stagecoach Festival
Alaska Airlines is offering festivalgoers a place to reset and relax with the chance to win festival upgrades and exciting travel-focused prizes.

Alaska Airlines unveils exciting First Class, Main Cabin options and sets stage for next culinary chapter
Alaska continues partnership with Chef Brandon Jew this spring, unveils fresh, new plant-based Main Cabin meal and hints at what’s to come

New terminal neighbors: Alaska and Hawaiian Airlines align operations
An even more seamless travel experience is ahead as Hawaiian Airlines relocates its lobbies next to Alaska Airlines at several key airports

Alaska Airlines continues to grow in San Diego with a 30% increase in flights and three new nonstop destinations
New nonstops from San Diego to Chicago O’Hare, Denver and Phoenix will launch later this year, all with multiple daily departures. We’re also significantly expanding the number of frequencies on some of our most popular routes, by 50% or more, to meet growing demand for our premium product.

Alaska Airlines newest livery, Tiana’s Bayou Adventure Flyer, celebrates the spirit of adventure and dreaming big
Alaska’s latest Disneyland Resort-themed aircraft brings Princess Tiana’s story to life in the skies