News & stories

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Alaska Airlines Unveils Suite of Elevated West Coast Offerings Debuting this Fall

We’re bringing the best of the West Coast to you at 35,000 feet! This fall, Alaska Airlines is turning up the comfort and style with new premium perks: sip on the first-ever hoppy water served by a major U.S. airline with Lagunitas Hoppy Refresher, enjoy a smooth Straightaway Nitro Espresso Martini made with Stumptown Coffee, cozy up with luxurious Filson blankets in First Class, and rejuvenate with Salt & Stone amenities in our Lounges and onboard.

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Alaska Airlines Enhances Accessibility for Travelers and Employees with Disability Practice Flights & Dedicated Office

Recently, Alaska’s Disability Office teamed up with the Autism Society and port authorities to host a disability practice flight in Portland. The event gave guests with disabilities the chance to practice everything from navigating the airport to going through security and even simulating a flight. Programs like this help reduce travel stress and ensure better, more inclusive customer service for everyone, especially those with cognitive and developmental disabilities.

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Alaska Airlines takes center stage as the official airline of Coachella and Stagecoach Festivals

We’re your ticket to Coachella and Stagecoach! As the official airline, we’ve got the most flights to Palm Springs—your gateway to all the festival fun. With easy connections, budget-friendly Flight Pass options, and some exciting surprises along the way, it’s time to pack your bags and get ready for an unforgettable desert adventure this spring!

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Hawaiian Airlines reveals first look at future premium lounge in Honolulu

Hawaiian Airlines is sharing a preview of its largest lounge investment at Honolulu’s Daniel K. Inouye International Airport (HNL), set to open in late 2027. The premium lounge will offer a modern, island-inspired experience for Hawaiian and Alaska Airlines guests, combining premium leisure with Hawaiian hospitality and a focus on guest satisfaction and the region’s natural beauty.

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