5 updates to spot when you step on board Alaska Airlines refreshed 737 fleet

Summary

We’re adding more First and Premium Class seats to our 737 fleet – offering even more guests the opportunity to elevate their travel experience.

Guest favorites like device holders and in-seat power are getting an upgrade across the fleet.

You’ve planned the vacation, put your out-of-office autoreply on, gotten through security and now you’re finally able to sit back and enjoy the ride to your well-earned vacation. As you walk down the aisle and settle into your seat on an Alaska 737, you’ll notice some thoughtful enhancements we’re making across our fleet. Our guests are looking for a travel experience that’s simply better, and we’re here to deliver. By the end of 2025, our fleet will feature several exciting changes that give you the premium experience you deserve. Here are five updates to spot on your next flight:

More First Class seats: Guests love our relaxing First Class cabin with a remarkable food and beverage program and all the room you need to stretch out. We’re making it possible for even more guests to enjoy the First Class cabin by increasing the number of First Class seats from 12 to 16 on our737-800 and 737-8 MAX aircraft. These seats offer industry-leading legroom, a new leg rest, seatback device holders, and USB-C ports for charging your devices. It’s the perfect spot to unwind and enjoy the flight.

More Premium Class seats: If you’re looking for a little more legroom, an adult beverage on us and early boarding, you’ll be thrilled to know that our Premium Class is expanding too. The number of Premium Class seats will increase from 24 to 30 on our 737-900ER and 737-9 MAX aircraft.

New seats with device holders and USB-C: Never again will your arm fall asleep because you’ve been holding your tablet up for hours. We’re bringing convenient device holders to every seat ensuring your devices are always right where you need them and hands free. Many of our aircraft will also be getting USB-C ports to ensure your batteries can last through the whole flight. As a bonus, we’re moving the power outlet from the seatback to provide even more leg room.

Reserved overhead bin placards: We’ve introduced reserved overhead bin placards above our Premium Class seats, so guests seated in that cabin have designated space for carry-on luggage. This means a smoother boarding experience and less hassle finding a spot for your bag. Just another reason to find yourself in the expanded Premium Class cabin!

Consistent look and feel: Get ready for déjà vu. By the end of 2025, nearly all our 737 fleet will have a consistent look and feel, featuring updated bulkheads, cabin divider, new seat leather and carpets. This refresh will ensure a modern and cohesive experience across all our aircraft.

These updates are part of our broader vision to connect guests to the world with a remarkable travel experience rooted in safety, care, and performance. While these updates are coming to our 737s, we are committed to investing in our entire narrow and widebody fleet. Next year, we’ll share updates coming to the A330 widebody fleet operated by Hawaiian Airlines as we continue to elevate your travel experience.

Introducing our 2024 Corporate Impact Report

Summary

Today, Alaska Air Group released its 2024 Corporate Impact Report, showcasing how the collective efforts of our more than 30,000 employees are advancing our commitment to creating a sustainable and positive impact on the world.

This important report outlines our progress and key learnings as we continue to steward our corporate impact responsibly — ensuring that, as we grow, we remain a positive force in the communities we serve.

Each year, Alaska Air Group publicly shares our progress toward meeting and advancing our corporate impact goals. Today, we’re proud to release our 2024 Corporate Impact Report, which highlights how the collective efforts of our 30,000-plus employees across Alaska Airlines, Hawaiian Airlines, Horizon Air and McGee Air Services are helping us build a more sustainable and positive future for the communities we serve.

 

Click here or the image below to explore the full report.

 

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

From sea to sky, new conservation film debuts on Alaska and Hawaiian Airlines for World Oceans Month

Summary

Seaweed Stories, a short film highlighting the role of marine plants in addressing plastic pollution, is now streaming on Alaska Airlines and Hawaiian Airlines’ inflight entertainment.

Both airlines have longstanding commitments to environmental sustainability, from eliminating single-use plastics onboard to launching campaigns that encourage responsible travel and waste reduction.

In celebration of World Oceans Month, Alaska Airlines and Hawaiian Airlines are deepening their commitment to environmental stewardship by partnering with Lonely Whale to feature the short film Seaweed Stories across inflight entertainment platforms starting this month.

Narrated by Forest Whitaker and directed by Jake Sumner, Seaweed Stories explores the potential of marine plants to address plastic pollution and restore and preserve ocean ecosystems. As our guests embark on summer travel and enjoy the growing list of destinations in our joint network, we invite them to engage with the film’s message, reflecting on the impact of plastic pollution and exploring actionable steps toward a more sustainable future.

Alaska Airlines and Hawaiian Airlines have a longstanding history of environmental sustainability, including Alaska’s  #StrawlessSkies initiative in 2018, where it became the first U.S. airline to eliminate single-use plastic stir straws and citrus picks onboard. This effort, in collaboration with Lonely Whale, set a new standard in the industry for reducing plastic waste. Building on this momentum, in 2019, Alaska once again partnered with Lonely Whale to launch the #FillBeforeYouFly campaign, encouraging passengers to bring pre-filled reusable water bottles onboard to reduce single-use plastics.

Furthering their dedication to sustainability, Alaska Airlines recently partnered with Ridwell, a Seattle-based startup specializing in waste reduction, to recycle more than 17 pounds of hard-to-process items from flights, demonstrating innovative approaches to minimizing inflight waste.

Hawaiian Airlines shares the same commitment and responsibility to prevent and reduce waste. The airline, which is phasing out single-use plastics from onboard service, recently launched the first certified carbon-neutral amenity kit using recycled and recyclable materials. Hawaiian Airlines’ Travel Pono (Responsibly) inflight video series is at the forefront of promoting sustainable and responsible tourism, equipping millions of travelers with information on how they can enjoy the islands while caring for natural resources, cultures and communities.

Alaska Airlines expands fresh meal options on more flights, featuring fan favorites

Summary

Alaska expands fresh meal options for guests seated in the Main Cabin, adding the fan-favorite Fruit & Cheese Platter and Jetsetter’s Jam to more flights — now available on routes as short as 670 miles.

Leading the way in inflight dining, Alaska boosts variety with new chef-designed First Class menus and more pre-order choices than any U.S. airline.

Alaska Airlines is excited to offer guests more of what they love onboard: fresh, flavorful meals available on more flights. Starting today, Main Cabin guests on short-haul routes between 670 and 774 miles can pre-order Alaska’s Signature Fruit & Cheese Platter — our most popular and most ordered meal.

Joining this fan favorite on the Main Cabin short-haul menu is the beloved Jetsetter’s Jam: smooth cashew butter and tart strawberry jam sandwiched between flaky croissant bread, paired with fresh fruit and a slice of Tillamook cheddar cheese.

 

With these fresh food favorites now more widely available, Alaska continues to elevate the onboard experience just in time for National Cheese Day on June 4.

“For over a decade, our Signature Fruit & Cheese Platter has been the most requested and beloved offering on board. We’re thrilled to continue delivering what our guests love and what Alaska is known for. No matter the destination, we want every guest to enjoy a taste of home and hospitality that makes their journey memorable.”

– Mark Krolick

Managing Director of Inflight Guest Products, Alaska Airlines

Nearly 40% of all fresh food sales are of the popular platter.

 

Since 2010, Alaska’s Food & Beverage team has fine-tuned the perfect Fruit & Cheese platter. Today, the signature dish features five pieces of Washington- and Oregon-made cheese, including a wedge of brie, two slices of Tillamook’s Sharp Cheddar and two slices of Beecher’s Flagship Handmade Cheese – naturally aged with no preservatives. It’s accompanied by five large crackers, up to four apple slices and a handful of green/purple grapes then topped off by a chocolate truffle by Maeve, a local Pacific Northwest-based chocolatier.

It’s no surprise that 38% of all fresh food sales are of the Fruit & Cheese platter.

Fueled by our industry leading pre-order program, Alaska continues to offer more inflight dining choices than any other U.S. carrier. For guests on flights over 1,100* miles, Alaska provides up to five chef-curated dishes, including the new 100% plant-based and gluten-free The Best Laid Plants grain bowl created in collaboration with the culinary team at Seattle-based Evergreens™.

Alaska also just announced an exciting program that is transforming the inflight dining experience for guests seated in First Class. The airline is bringing innovative West Coast flavors to the sky with the Chef’s (tray) Table: a First Class menu on specific routes to and from the West Coast designed by celebrated chefs up and down the region.

Don’t forget to download the Alaska Airlines mobile app — it’s your ticket to all of Alaska’s freshly prepared selections, available exclusively through pre-order from two weeks up to 20 hours before your flight.

Ciao Italia! Alaska Airlines announces new nonstop service between Seattle and Rome

Summary

Rome remains one of the most-requested destinations for Mileage Plan members and it’s the largest European destination not currently served nonstop from Seattle.

Flights will begin in May 2026 and can be purchased at alaskaair.com starting in fall 2025.

Alaska Airlines is continuing the celebration of our new global gateway in Seattle by adding Rome, Italy, to our international destination lineup. This is the first time in history that the “Emerald City” will be connected to the “Eternal City” via a nonstop flight. Flights to Rome will be available at alaskaair.com and hawaiianairlines.com when fares go on sale this fall, so start planning your Italian vacation now.

Serving Rome nonstop from Seattle is a dream come true. As an Italian American whose parents emigrated from Italy, this is a particularly meaningful addition to our network. Rome has been at the top of the list ever since we announced our new global gateway out of Seattle. Our guests have been asking for an easy way to get to Italy for years, and we’re thrilled to provide it to people in the Northwest and beyond. Andiamo – let’s go!

– Ben Minicucci

Alaska Airlines CEO

 

All times are local; schedule subject to change

Rome is the most popular European destination not currently served nonstop from Seattle. It is consistently among the most-requested destinations for Mileage Plan members. This new nonstop option for Seattle guests will also provide improved one-stop connectivity for guests all along the West Coast and Hawaiʻi.

With the expected single operating certificate from the Federal Aviation Administration (FAA) this fall, the new route will be served on a Boeing 787-9 Dreamliner operated by Alaska Airlines, featuring a new global experience.

Guests interested in the new route can join an early-access list to be notified when flights can be purchased this fall. Register your amore at alaskaair.com/rome to be the first to know more.

As we advance “Alaska Accelerate,” our three-year strategic plan to deliver $1 billion in incremental profit following the combination with Hawaiian Airlines, we’re transforming Seattle into the West Coast’s new premier global gateway. Rome will become the third widebody, international route served out of Alaska’s global gateway in Seattle after Tokyo Narita, which  launched on May 12, and Seoul Incheon, which  begins service on Sept. 12. Our hub at Seattle-Tacoma International Airport (SEA) is already the largest airline hub on the West Coast, serving 104 nonstop destinations across North America, and now the world.

Exploring the ‘Eternal City’ and beyond

Centrally located in Italy, Rome is positioned as a leading gateway for Central and Southern Europe, as well as the entire Mediterranean region. Leonardo da Vinci Fiumicino International Airport (FCO) offers convenient accessibility to the main Italian cities such as Milan, Venice, Florence, Naples, Catania, Palermo and more. Rome Civitavecchia is also the second-largest cruise port in Europe – offering a gateway to the Mediterranean. FCO also provides more than 230 nonstop destinations across 80 countries.

If you want to stay local, the “Eternal City” has millennia of history to immerse yourself in. From the Colosseum to St. Peter’s Square and every trattoria serving carbonara in between, there is something for every traveler. Rome has recently completed a citywide renovation in anticipation of 2025’s Jubilee Year – a holy year in the Catholic Church. Many tourist attractions and historical sites have been refreshed and are ready to welcome visitors. Jubilee pilgrims will have good company among the millions of visitors expected to visit Rome this year.

A premium airport experience

Many of those millions of tourists will transit through FCO, which offers a premium experience that stands out from other major airports in Europe. The airport is undergoing a significant expansion and modernization effort, fueled by an investment of 9 billion euros. As one of only a dozen SkyTrax 5-Star hub airports worldwide, FCO keeps investing and innovating to ensure a continuous improvement of the services offered to its customers. The airport’s industry-leading guest experience begins as you arrive: upon landing in Rome, U.S. and Canadian nationals are eligible for electronic passport controls through the e-gates,  allowing an expedited arrival process – putting that Aperol spritz or scoop of gelato in your hand that much sooner.

We are immensely proud that Alaska Airlines has chosen Rome as its first destination in Europe. This decision confirms the strategic relevance of our airport as a global hub for air connectivity. For the first time in history, Italy will be directly connected to Seattle, further strengthening ties with the U.S. West Coast and the broader Pacific region. Today, Fiumicino ranks among the leading European airports in terms of direct flights to North America, consolidating its key role in intercontinental traffic flows.

– Ivan Bassato

Chief Aviation Officer at Aeroporti di Roma

For guests traveling from Italy, Alaska Air Group’s Seattle hub will serve as a powerful and convenient connection point to 104 nonstop destinations across North America – including one of the most direct routes to the Hawaiian Islands.

Taste the World with Alaska Airlines’ Global Getaways 

Summary

Alaska Airlines’ Global Getaways offers Mileage Plan members up to 50% off award tickets to select destinations, allowing travel between Aug. 1 and Nov. 15.

The theme for this quarter is “Taste the World,” encouraging members to explore culinary delights from iconic destinations around the globe.

Featured destinations include Bangkok, Buenos Aires, Lisbon, Monterrey, Naples and Tbilisi with award ticket prices starting at 10,000 miles.

Welcome to this quarter’s Alaska Airlines Global Getaway, where our Mileage Plan members can redeem award tickets at up to 50% off to select destinations with us and our Global Partners! This quarter’s theme – “Taste the World” – invites our members to explore the culinary delights of some of the most iconic destinations and dishes around the globe. To take advantage, Mileage Plan members must book their tickets between June 1 and June 30 for travel between Aug. 1 and Nov. 15 on alaskaair.com for travel in economy and premium economy cabins.

HawaiianMiles members who’ve linked their accounts can transfer their HawaiianMiles to Mileage Plan miles to redeem Global Getaway award tickets. Click here to learn how.

Bangkok, Thailand

Now starting at 30,000 miles

Dive into the vibrant street food culture of Bangkok, savoring dishes like pad thai, mango sticky rice and tom yum. This bustling city offers a sensory overload of flavors that will leave you wanting more. 

Buenos Aires, Argentina

Now starting at 20,000 miles

Experience the rich culinary heritage of Buenos Aires, known for its tender steak, savory empanadas and world-renowned Malbec wines. The city’s passionate food scene is a true reflection of its vibrant culture. 

Lisbon, Portugal

Now starting at 22,500 miles

Indulge in the coastal flavors of Lisbon, where seafood reigns supreme. Pair your meals with a refreshing glass of vinho verde as you take in the stunning views and historic charm of this beautiful city. 

Naples, Italy

Now starting at 20,000 miles

Visit the birthplace of pizza and taste the authentic flavors that have made Naples a culinary legend. From traditional Margherita to creative gourmet variations, the pizza here is unparalleled. 

Monterrey, Mexico

Now starting at 10,000 miles

Enjoy the bold and diverse ingredients of Monterrey, with dishes such as tacos, carne asado, and tamales. The city’s culinary scene is a testament to Mexico’s rich food heritage and vibrant flavors. 

Tbilisi, Georgia

Now starting at 25,000 miles

Explore the unique cuisine of Tbilisi, featuring dishes like khinkali and khachapuri, complemented by Georgia’s renowned wines. The city offers a blend of Eastern and Western culinary traditions that is exotic and comforting. 

Redemption Details

Exploring the world with Mileage Plan is just one of the many perks of the industry’s most generous loyalty program. With Mileage Plan, members can earn miles faster when they fly with Alaska, Hawaiian, oneworld® Alliance members or our Global Partners to more than 1,000 destinations globally. Over the past year, we’ve streamlined the process of booking awards and buying tickets with our partners on alaskaair.com. Our program now offers enhanced simplicity, value, and access for members looking to use their Mileage Plan miles for partner travel. The updated charts make it easier to see how many miles are required for flights to various regions, with partner award travel starting from just 4,500 miles one-way for short trips, down from 7,500 miles. 

Don’t miss out on this exclusive benefit. Redeem your miles today and embark on a culinary adventure that will tantalize your taste buds and create unforgettable memories.  

Let your senses guide you through the flavors of these iconic destinations. Bon appétit and happy travels! 

Qantas Frequent Flyers say “aloha” to Hawaiian Airlines

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Qantas Frequent Flyers will be able to use their Qantas Points to book hundreds of thousands of new reward seats with Hawaiian Airlines from Thursday, marking the start of the strategic airline partnership announced by the two national carriers in January.

Aloha in the Air: Becoming a Hawaiian Airlines Flight Attendant

Happy International Flight Attendants Day!

At Hawaiian Airlines and Alaska Airlines, we’re proud of our flight crew, whose expertise in hospitality and care ensures every journey is safe and comfortable. More than just creating memorable travel experiences, they are among the most dynamic professionals in the industry.

Interested in joining our flight crew? Hawaiian Airlines is hiring hundreds of flight attendants as our combined network with Alaska Airlines continues to grow. Candidates fluent in Japanese or Korean are especially encouraged to apply. Apply today at www.HawaiianAirlines.com/careers/flight-attendants.

If a future as a flight attendant is on your horizon, Kanoelehua “Kanoe” offers a firsthand look at life in the skies — sharing her journey, experiences, and helpful tips for those just starting out.

Meet Kanoe

Kanoe was born in Honolulu, Oʻahu, and raised in Hilo on the Big Island of Hawaiʻi. She loves flying to Auckland, New Zealand and Tokyo, Japan.

When she’s not working, you can find her at a coffee shop somewhere on the island.

The Training

Flight attendant training is a commitment. According to Kanoe, the multi-week program is fast-paced and requires dedication, focus and performance. “You can learn an entire training module in one day, and then the next morning, you might be tested on that module. Then, right after, you’ll start working on something completely new,” she explained.

Beyond technical and service knowledge, training also prepares you to manage stress and respond effectively in high-pressure situations. “We learn how to compartmentalize information and work under pressure so we can act quickly,” Kanoe said. “When you’re on the plane, you could be having a good time with your coworkers and guests, and then all of a sudden, there’s a medical emergency. At that point, everyone’s brain flips a switch. The cool thing about our training is that everyone graduates with the same knowledge and is ready to respond.”

Kanoe emphasizes leaning into your learning style early. “Everyone learns differently. For me, studying with my classmates before and after training helped me a lot, because I could go back and forth with them on topics or questions. But for some, going straight home to study on their own worked best for them. The expectations are high, so identifying a learning routine that works for you early is huge.”

At graduation, the sense of shared pride and camaraderie is stronger than ever. “When I got my wings, I knew I was exactly where I was meant to be, and three years later, I’m so happy knowing I’m still meant to be here.”

Once initial training is under your belt, flight attendants are required to complete recurrent training each year to stay up to date with their skills and knowledge.

The Day-to-Day

First impressions matter. When guests are boarding the plane or she’s interacting with coworkers, Kanoe shared she’s often thinking about how to best extend aloha to each person and meet them where they’re at.

Grooming is an important (and fun) part of the job. Flight attendants are expected to follow specific guidelines, with crisp uniforms and a clean-cut appearance, giving the role its reputation for being as glamorous as it is thrilling. “I think it’s important to hold yourself to a standard, and I think the grooming process is a huge part of that,” Kanoe said.

She added, “Your whole job is about caring for other people, so getting ready is a nice way to take that extra step for yourself.  Plus, putting in the time to aloha yourself sets a good mental tone to start your day.”

The Perks

Aside from travel, Kanoe believes the best perk is the flexibility. Flight attendants can bid for flights and adjust their schedules to suit their needs and interests. For example, by working flights throughout our extensive Neighbor Island network, parents can be home with their families each night. Alternatively, flight attendants from other countries like Japan can bid for those flights to stay connected with friends and family abroad.

Kanoe with her crewmates during the launch of Hawaiian Airlines’ nonstop service to the Cook Islands.

“The nice thing about a bid schedule is that you can always tweak it to what you need that month or what you want to fly. You don’t always get the flights you bid for, but you’re still able to travel to incredible places and connect with some amazing people,” she explained.

Another big highlight? The friendships. “My favorite part of the job is that I get to work with friends,” she said. “And if you’re just working with someone for the first time, it never really feels that way. That’s the best thing about Hawaiian Airlines, we have such a unique ‘ohana culture.”

Kanoe with her crewmates during the launch of Hawaiian Airlines’ nonstop service to the Cook Islands.

The Mindset

Kanoe reiterated that it’s important to have empathy in difficult times. “If I’m working with a guest who is upset or having a difficult time, I’m trying to have empathy and extend aloha to them (and myself) in those situations,” Kanoe said. “Travel can be stressful for some people, including for flight crew, so I feel it’s important to keep that in perspective.”

If you’re new, accept that you’re still learning. “That first year is like being a baby deer and learning how to walk,” she laughed. “You’re figuring out your routine, applying everything you learned in training, conceptually and physically, in real time, and learning how to troubleshoot with everyone watching. It’s helpful to lean into the fact that you’re new and to ask your coworkers for their thoughts or assistance.”

Kanoe also emphasized that many Hawaiian Airlines crew members have built their seniority and knowledge over the decades and are often happy to assist.

Throughout it all, don’t forget to enjoy the experience. “This job gives me a huge social fulfillment in my life, even when it’s talking to guests or laughing with my coworkers. Those moments are so meaningful to me and something I feel so lucky to have,” Kanoe said.

“You know, when I first applied to become a flight attendant, I took the job thinking it’d be something I do for just a few years. But once I got into training and learned about the aviation world and how good this job is, things changed. I feel really blessed to travel the world representing Hawaiian Airlines and working with the people that I do.”

The Expertise

A common misconception is that flight attendants are only there to serve. In reality, safety is their primary focus and expertise. “People think we’re strictly for service, but we’re always safety professionals before we’re service professionals,” Kanoe said. “When you’re in the sky, there’s a limited number of resources, but we’re always ready to respond to an unplanned emergency with what’s available and in accordance with our training.”

Aloha in the Air: Becoming a Hawaiian Airlines Flight Attendant

Summary

Hawaiian Airlines is hiring hundreds of flight attendants to support the growth of its combined network with Alaska Airlines, with a special need for candidates fluent in Japanese or Korean.

This International Flight Attendants Day, Kanoelehua “Kanoe” shares her journey, experiences and helpful tips for those just starting out in their career.

Happy International Flight Attendants Day!

At Hawaiian Airlines and Alaska Airlines, we’re proud of our flight crew, whose expertise in hospitality and care ensures every journey is safe and comfortable. More than just creating memorable travel experiences, they are among the most dynamic professionals in the industry.

Interested in joining our flight crew? Hawaiian Airlines is hiring hundreds of flight attendants as our combined network with Alaska Airlines continues to grow. Candidates fluent in Japanese or Korean are especially encouraged to apply. Apply today at www.HawaiianAirlines.com/careers/flight-attendants.

If a future as a flight attendant is on your horizon, Kanoelehua “Kanoe” offers a firsthand look at life in the skies — sharing her journey, experiences and helpful tips for those just starting out.

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Meet Kanoe

 

Kanoe was born in Honolulu, Oʻahu, and raised in Hilo on the Big Island of Hawaiʻi.

She loves flying to Auckland, New Zealand and Tokyo, Japan.

When she’s not working, you can find her at a coffee shop somewhere on the island.

The Training

Flight attendant training is a commitment. According to Kanoe, the multi-week program is fast-paced and requires dedication, focus and performance. “You can learn an entire training module in one day, and then the next morning, you might be tested on that module. Then, right after, you’ll start working on something completely new,” she explained.

Beyond technical and service knowledge, training also prepares you to manage stress and respond effectively in high-pressure situations.

“We learn how to compartmentalize information and work under pressure so we can act quickly,” Kanoe said. “When you’re on the plane, you could be having a good time with your coworkers and guests, and then all of a sudden, there’s a medical emergency. At that point, everyone’s brain flips a switch. The cool thing about our training is that everyone graduates with the same knowledge and is ready to respond.”

Kanoe emphasizes leaning into your learning style early. “Everyone learns differently. For me, studying with my classmates before and after training helped me a lot, because I could go back and forth with them on topics or questions. But for some, going straight home to study on their own worked best for them. The expectations are high, so identifying a learning routine that works for you early is huge.”

At graduation, the sense of shared pride and camaraderie is stronger than ever. “When I got my wings, I knew I was exactly where I was meant to be, and three years later, I’m so happy knowing I’m still meant to be here.”

Once initial training is under your belt, flight attendants are required to complete recurrent training each year to stay up to date with their skills and knowledge.

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The Day-to-Day

First impressions matter. When guests are boarding the plane or she’s interacting with coworkers, Kanoe shared she’s often thinking about how to best extend aloha to each person and meet them where they’re at.

Grooming is an important (and fun) part of the job. Flight attendants are expected to follow specific guidelines, with crisp uniforms and a clean-cut appearance, giving the role its reputation for being as glamorous as it is thrilling. “I think it’s important to hold yourself to a standard, and I think the grooming process is a huge part of that,” Kanoe said.

She added, “Your whole job is about caring for other people, so getting ready is a nice way to take that extra step for yourself.  Plus, putting in the time to aloha yourself sets a good mental tone to start your day.”

The Perks

Aside from travel, Kanoe believes the best perk is the flexibility. Flight attendants can bid for flights and adjust their schedules to suit their needs and interests. For example, by working flights throughout our extensive Neighbor Island network, parents can be home with their families each night. Alternatively, flight attendants from other countries like Japan can bid for those flights to stay connected with friends and family abroad. 

“The nice thing about a bid schedule is that you can always tweak it to what you need that month or what you want to fly. You don’t always get the flights you bid for, but you’re still able to travel to incredible places and connect with some amazing people,” she explained.

Another big highlight? The friendships. “My favorite part of the job is that I get to work with friends,” she said. “And if you’re just working with someone for the first time, it never really feels that way. That’s the best thing about Hawaiian Airlines, we have such a unique ‘ohana culture.”

The Mindset

Kanoe reiterated that it’s important to have empathy in difficult times. “If I’m working with a guest who is upset or having a difficult time, I’m trying to have empathy and extend aloha to them (and myself) in those situations,” Kanoe said. “Travel can be stressful for some people, including for flight crew, so I feel it’s important to keep that in perspective.”

If you’re new, accept that you’re still learning. “That first year is like being a baby deer and learning how to walk,” she laughed. “You’re figuring out your routine, applying everything you learned in training, conceptually and physically, in real time, and learning how to troubleshoot with everyone watching. It’s helpful to lean into the fact that you’re new and to ask your coworkers for their thoughts or assistance.”

Kanoe also emphasized that many Hawaiian Airlines crew members have built their seniority and knowledge over the decades and are often happy to assist.

Throughout it all, don’t forget to enjoy the experience. “This job gives me a huge social fulfillment in my life, even when it’s talking to guests or laughing with my coworkers. Those moments are so meaningful to me and something I feel so lucky to have,” Kanoe said.

“You know, when I first applied to become a flight attendant, I took the job thinking it’d be something I do for just a few years. But once I got into training and learned about the aviation world and how good this job is, things changed. I feel really blessed to travel the world representing Hawaiian Airlines and working with the people that I do.”

 

hero-ANC

The Expertise

A common misconception is that flight attendants are only there to serve. In reality, safety is their primary focus and expertise. “People think we’re strictly for service, but we’re always safety professionals before we’re service professionals,” Kanoe said. “When you’re in the sky, there’s a limited number of resources, but we’re always ready to respond to an unplanned emergency with what’s available and in accordance with our training.”

Alaska Airlines launches new era of inflight dining with Chef’s (tray) Table – a First Class experience

Summary

Alaska Airlines launches Chef’s (tray) Table, a new rotating First Class dining experience featuring seasonal menus crafted by celebrated West Coast chefs, starting with James Beard Award-winner Chef Brady Ishiwata Williams of Seattle’s Tomo restaurant.

Born from the success of last year’s collaboration with Chef Brandon Jew, the program will spotlight regional culinary talent and culturally rooted cuisine, reflecting the West Coast’s rich food scene and deepening Alaska’s commitment to community and quality.

Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast. The program debuts with a thoughtfully crafted menu by Chef Brady Ishiwata Williams, the James Beard award-winning talent behind Seattle’s renowned Tomo restaurant.

Alaska Airlines’ new Chef’s (tray) Table program was born from the overwhelming success of its collaboration with San Francisco’s Chef Brandon Jew that launched last year. What began as a single partnership to elevate the onboard dining experience made it clear: guests are hungry for meals that reflect the West Coast’s rich, diverse culinary culture.

That success laid the groundwork for an expanded, rotating chef series featuring menus that change seasonally and spotlight regional talent. As a natural next step, Chef Jew is now part of the official Chef’s (tray) Table program, which will grow into a lineup of top chefs whose signature styles and culinary stories are thoughtfully woven into the inflight experience.

“Chef Williams and Chef Jew work tirelessly at their craft and remain deeply rooted in their communities, no matter how successful they become. They embody Alaska’s values of giving back, creating thoughtfully curated meals with high-quality ingredients and providing memorable guest experiences — making this a perfect partnership.”

– Todd Traynor-Corey

Vice President of Guest Experience, Alaska Airlines

Honoring Heritage and Community: The Story Behind Chef Brady’s Tomo

Chef Brady’s Seattle restaurant, Tomo, is named in honor of his grandmother, Tomoko Ishiwata Bristol, whose cooking deeply influenced his culinary journey. A self-taught chef, Brady got his start in his grandparent’s diner before rising through the ranks to become executive sous chef at a Michelin-rated restaurant in Brooklyn, and later, executive chef at Seattle’s iconic Canlis where he earned a James Beard Award for Best Chef. He opened Tomo in 2021 to much anticipation in the vibrant, diverse neighborhood of White Center, aiming to offer the community a rich culinary experience that reflects his Japanese American heritage and creativity.

 “Every dish and ingredient carries a story, and I’m incredibly proud to partner with an airline that champions local business owners like me to bring elevated and culturally rooted cuisine to the skies,” said Chef Brady Ishiwata Williams. “This collaboration has shown me how deeply Alaska cares about every detail — from carefully selecting its partners to food sourcing — and how committed they are to transforming your tray table into the chef’s table. These are dishes I make in the kitchen, and thanks to Alaska, I now get to share them with guests in the sky.”

“We know that food connects people to the world, different cultures and a sense of place. The Chef’s (tray) Table brings that connection to life onboard, before our guests even reach their destinations,” said Traynor-Corey. “We’re thrilled to kick off our next culinary chapter with Chef Brady, who brings the flavors of the Pacific Northwest and his Japanese American heritage to the skies in a way that’s both innovative and delicious.”

Last month, Alaska unveiled Chef Jew’s new spring menu and expanded his Cantonese-inspired First Class dishes to more East Coast routes from San Francisco, building on a successful partnership that launched last year to an overwhelmingly positive response from guests.

Preorders begin today.

The exclusive menu launches in First Class on June 5 with preorders starting today.
Available on flights between Seattle and John F. Kennedy International Airport, Newark Liberty International Airport and Ronald Reagan Washington National Airport.

No matter where our guests sit, Alaska delivers a premium dining experience with a variety of chef-curated cuisine. That includes our Main Cabin.

Alaska also recently unveiled its newest 100% plant-based and gluten-free The Best Laid Plants grain bowl for Main Cabin guests on most flights over 1,100* miles. Created in collaboration with the culinary team at Seattle-based Evergreens™ — The Best Laid Plants grain bowl features Chimichurri Tofu, avocado, quinoa, and a side of Mango Habanero Dressing.

Fueled by Alaska’s industry leading pre-order program, the airline continues to offer more inflight dining choices than any other U.S. carrier. Guests can now choose from up to five chef-curated dishes, including at least one hot meal option on flights over 1,100* miles. In addition to Alaska’s freshly prepared selections—like the guest-favorite Signature Fruit & Cheese Platter—fresh meals are available exclusively through pre-order purchase.

For Alaska’s spring menu available in First Class, Premium Class and Main Cabin, click here.

Full Chef Brady Ishiwata Williams First Class Menu:

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Route: SEA to EWR/JFK; EWR/JFK to SEA; SEA to DCA; DCA to SEA

Departures 5-9:59 a.m.

Breakfast: Mochi Waffle & Fried Chicken: rice flour bubble waffle topped with crispy tempura fried chicken. Served with an apple miso butter and a tamari-maple syrup.

Routes: SEA to DCA/EWR/JFK

Departures 10 a.m. – 11:59 p.m.

Dinner: Klingemann Farms Glazed Short Rib: Klingemann Farms Short Rib, from Central Washington, glazed with a balanced serrano jaew sauce. Complemented with soy and Shaoxing Wine stir-fried rice cakes, spinach, & hon-shimeji mushrooms and steamed baby bok choy. Served with tangy pickles and radishes.

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Route: DCA/EWR/JFK to SEA

Departures 10 a.m. – 10:59 p.m.

Dinner: Buckwheat Soba with Ahi-tuna Tataki: buckwheat soba noodles in a cold ponzu broth, served chilled and topped with edamame, scallions, pickled seaweed, tofu, cucumber and shiso leaf. Seared ahi-tuna tataki served on the side with a spicy chili crisp.

*Certain meal options may not be available on some flights, including redeye flights or where catering is not available

For our media kit, including downloadable images, click here.

Jet-set to Japan: Crew-approved Tokyo travel tips

Summary

Our new Seattle-Narita service gives more Pacific Northwest travelers and beyond the opportunity to experience the award-winning hospitality that Hawaiian Airlines is known for. 

Planning a trip to Japan? Our experienced flight crew shares expert travel tips for Tokyo visitors—whether it’s your first time or you’re making a return journey to the Land of the Rising Sun.

In case you missed it — daily service between Seattle and Tokyo (Narita) has officially taken off! Last week’s inaugural flight, operated by Hawaiian Airlines, marks the start of a new chapter as our combined company transforms Seattle into the West Coast’s premier global gateway.

Hawaiian Airlines has provided nonstop service and authentic Hawaiian hospitality to Japan since 2010. Over the years, these flights have deepened the personal, historical and cultural connections that bridge Hawaiʻi and Japan. Now, we’re excited to share our love for the Land of the Rising Sun and bring those strong bonds to the Pacific Northwest.

Thinking about visiting Tokyo for the first (or second, third, fourth…) time, but need a little inspiration? We followed our favorite travel advice and asked the experts — our flight attendants — for their top tips.

 Meet your Japan guides: two long-time Hawaiian Airlines crew members with deep ties to — and a genuine love for — this incredible destination.
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Meet Reyn, a flight attendant since 2017.

“While growing up in Hawaiʻi, I studied Japanese in school. I later joined the JET Program to teach English in the Japanese countryside. Two years there deepened my understanding of the language and culture. On my Hawaiian Airlines flight back home, a flight attendant overheard me speaking Japanese and suggested I apply. That advice changed my life.”

Meet Yuria, a flight attendant since 2016.

“I was born and raised in Japan (Nagano Prefecture) and moved to Hawaiʻi in 2016 after receiving an interview opportunity to become a Hawaiian Airlines flight attendant. I’ve always dreamt of exploring the world since I was little and becoming a Hawaiian Airlines flight attendant made that dream come true.”

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Getting ready

Pack for the season and temperature variations

Research weather conditions so you can layer accordingly. “The seasonal shifts in Japan can feel extreme, from frigid winters and humid summers (early summer is also monsoon season) to Sakura spring and colorful autumn,” Reyn said. “Nearly every convenience store also carries cooling and warming accessories.”

Plan to walk a lot

The best way to experience Tokyo is on foot. But regardless of your mode of transportation, Yuria explained, you’ll be walking a lot. “Bring comfortable shoes and purchase an eSIM for your phone in case you need to use it. If you plan to use the buses or subways in Tokyo, buy a Suica card.”

If you’re an iPhone user, you can add the Suica card to your digital wallet. You can also purchase it in person at most major stations (but Yuria noted you’ll need cash on hand to reload it).

Don’t worry if you forget something

If you forget anything, Reyn assures you’ll be fine — Tokyo shopping has you covered, and anything you need is never too far away.

If shopping is on your to-do list, Yuria recommends bringing or buying a reusable tote bag to avoid paying individual bag fees. Carrying cash is also wise. “Most places take credit cards, but there are still some places that don’t — especially if you are planning to check out street or festival vendors,” she explained.

When you’re there

Think beyond Tokyo

Japan really is your oyster — opportunities to explore Tokyo and beyond are as accessible as they are endless. Reyn believes it’s worthwhile to look at Japan through a wider lens when planning your trip if you have time.

“If you are planning to spend more than three days in Japan, try to visit different areas of the country. Three days is perfect to explore Tokyo, and then you can take a Shinkansen Bullet Train to explore Nagano, Nagoya, Osaka, Kyoto and Hiroshima. Every prefecture and city will have unique foods, products and experiences that meet every type of person,” he said.

Tailor your trip to your interests

When mapping out your itinerary, Yuria advises focusing on your interests. “Japan has a lot to offer. If you want to experience a mix of old and modern culture, build your trip around the Tokyo area. If you’re into old Japanese culture, check out the Kansai area. If you just want to relax, visit an onsen in the countryside or the beautiful beaches of Okinawa,” she explained.

Unique things you should try

Take a restorative dip

Onsen is one of Reyn’s favorite parts of Japan. “These natural hot springs often have scenic views and are important in Japanese culture. There are certain protocols and rules for the style of Japanese bathing, but almost all onsen provide these instructions in both English and Japanese in the bath area.”

Before going, it’s important to research different onsen so you know what to expect. Japan is still sensitive to tattoos, and not all onsen are tattoo-friendly. If you have tattoos, Reyn suggests looking for specific onsen that are more welcoming.

Try a cultural class

Yuria also insists on taking a class for an intimate cultural experience. Some ideas include classes on making wagashi (Japanese sweets), sushi, painting, traditional artmaking and joining sado tea ceremonies.

“Even though I grew up in Japan, I find these cultural classes very interesting and always learn something new about my home country. It is also a great opportunity to interact with local people and get to know them,” she said.

 

Some useful tips to know

Follow public transportation etiquette. Make sure you have enough money loaded onto your transportation card. “I’ve seen visitors get stuck at the train gate and cause a traffic jam because they learned they didn’t have enough loaded onto their card for their trip,” Yuria said. Also, don’t talk too loudly and if you have a backpack, carry it in front of you so you don’t bump other people.

Tipping isn’t expected. Reyn added, “The Japanese standard of service is impeccable and an art form, and there is a lot of thought put into everything they do. Service providers don’t expect a tip or anything extra, though the best way to receive their hospitality is with a humble bow and ‘Arigato Gozaimasu.’”

Shopping in Japan is next level. Bring an empty piece of luggage for the things you may purchase. “We call this our ‘omiyage bag’ (omiyage is a gift or souvenir purchased for friends, family or coworkers),” Yuria said.

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Check out convenience stores. The convenience stores in Japan—locally referred to as “konbini”—are amazing and on almost every street corner. “Their food quality and product options are far superior to American convenience stores,” Reyn said.

Eat in designated areas. Avoid eating your food while on the go. It’s more polite to sit or stand and eat in one place rather than walking and eating.

Embrace omiyage culture. “When Japanese people go on a trip, they always get some small gift for their friends and colleagues back home from the destination they visited. This beautiful cultural norm is a way of sharing joy and travel memories with people you care about,” Yuria explained.

Mind your trash. “You’ll be hard-pressed to find public trash cans in Japan—and yet it’s rare to see trash on the ground,” Reyn shared. Be prepared to carry your trash with you if you’re on the go. Japanese trash sorting is also very specific, so make sure to follow the rules.

All packed and ready to go to Tokyo (or beyond)?

Itterasshai (Have a safe trip)! We look forward to seeing you onboard.

Hawaiian Airlines Marks New Seattle-Narita Service With Festive Gate Celebrations

On May 13, our new route connecting Tokyo’s Narita International Airport and Seattle took flight, marking a milestone for the newly combined Hawaiian Airlines and Alaska Airlines.

“Today we are celebrating Alaska Air Group’s new global gateway, something that is only made possible because of the combined strengths of Alaska Airlines and Hawaiian Airlines,” said Hawaiian Airlines CEO Joe Sprague during a gate event at Narita International Airport.

“Hawaiian has proudly served Japan for nearly 15 years, and it’s because of Hawaiian’s strong relationships within the Japan market, along with Alaska’s deep relationships in Seattle, that we were able to launch this new service within months of becoming a combined company.”

A Time to Celebrate
To mark the occasion, Hawaiian Airlines held a traditional Hawaiian blessing, followed by a ribbon-cutting ceremony at both airports.

In Tokyo, the Mariner Moose, mascot of the Seattle Mariners, posed for photos with guests. In Seattle, taiko drummers performed for travelers heading to Japan.

Inaugural passengers received co-branded gifts, including fans, tote bags and commemorative luggage tags.

A New Global Gateway
The new Seattle-Narita service opens a key gateway between the West Coast and Asia. Travelers from Japan can now connect to more than 100 U.S. cities via Seattle, Alaska Airlines’ largest hub, from New York to Las Vegas. Travelers heading beyond Tokyo can connect on oneworld partner Japan Airlines.

The route is operated daily by Hawaiian’s Airbus A330 aircraft, with the following schedule:

Flight Route Departure Arrival Duration Frequency
HA824 Narita to Seattle 6:25 p.m. 11:40 a.m. (same day) 9 hr 15 min Daily
HA823 Seattle to Narita 1:40 p.m. 4:40 p.m. (next day) 10 hr 20 min Daily

Note: Flight times are subject to change. Please check before traveling.

Passengers on the A330 will enjoy complimentary high-speed Starlink Wi-Fi, ideal for streaming, working or staying in touch with friends and family.

Tickets are available at alaskaair.com and hawaiianairlines.com.

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