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Hawaiian Airlines expands winter schedule with additional flights to meet peak travel demand

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HONOLULU – Hawaiian Airlines is enhancing its winter schedule with increased service on key routes to meet strong seasonal demand for travel between Honolulu and Los Angeles, Seattle and Sydney. Guests can also now book seats aboard Hawaiian’s Boeing 787 Dreamliner between Seattle (SEA) and Tokyo’s Narita (NRT) for travel starting in January. 

Boeing 787-9 Leihoku Suites

 

“We’re excited to offer our guests more options to connect with loved ones or enjoy a warm winter getaway,” said Kirsten Amrine, vice president of revenue management and network planning at Alaska Airlines. "These schedule enhancements reflect our commitment to providing convenient, comfortable travel during the busiest travel period of the year."

Hawaiian’s Winter 2025-26 Schedule Enhancements: 

  • Honolulu (HNL) – Sydney (SYD): Hawaiian will increase service from five flights weekly to daily between Dec. 18, 2025, and Jan. 31, 2026, aligning with the peak travel season between Hawaiʻi and Australia. 

 

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  • Honolulu (HNL) – Los Angeles (LAX): A fifth daily flight operated by an Airbus A321neo will be added during two peak travel windows: Nov. 21 – Dec. 1, 2025, and Dec. 19, 2025 – Jan. 6, 2026. The additional service will provide more seats during high-demand periods when guests prefer to travel.

 

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  • Honolulu (HNL) – Seattle (SEA): Hawaiian is adding a fourth daily widebody flight between late November and mid-April, replacing an existing A321neo service. The new schedule includes a morning departure from Honolulu and an early evening return from Seattle, bringing the total to six daily flights (including two operated by Alaska Airlines). 

 

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  • Hawaiian will replace the Airbus A330 with the Boeing 787 Dreamliner on its SEA-NRT route beginning early January through mid-April. The Dreamliner features Hawaiian’s new Leihōkū Suites with lie-flat seating, enhanced privacy, and direct aisle access, along with a quieter cabin, larger windows, and advanced inflight entertainment—delivering a more restful and refined journey across the Pacific.

 

Guests can book flights and view the full schedule at www.HawaiianAirlines.com.

 

About Alaska Air Group 

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.” 

Alaska Airlines’ Mileage Plan named Best Airline Rewards Program for 11th consecutive year

Summary

Alaska Airlines’ Mileage Plan was once again ranked No. 1 in U.S. News & World Report’s annual Best Airline Rewards Programs list.

The 2025–2026 award marks Mileage Plan’s 11th consecutive year earning the top spot.

Raise your Straightaway cocktail — Alaska Airlines’ Mileage Plan has been named the Best Airline Rewards Program by U.S. News & World Report for the 11th year in a row. Cheers to our members for making it possible!

Our industry-leading loyalty program, designed for all travelers from seasoned globetrotters to occasional jetsetters, earned top marks for its low mileage requirements, distance-based earning structure and broad partner network — including recent additions through our combination with Hawaiian Airlines.

Explore U.S. News & World Report’s findings and methodology here.

“With industry-leading milestone rewards and access to over 30 global airline partners, Mileage Plan members enjoy one of the most flexible loyalty programs out there. We’re proud to serve our guests with the simplicity, value and choice that set us apart in a competitive loyalty landscape.”

Brett Catlin

Vice President of Loyalty, Alliances and Sales, Alaska Airlines

Later this summer, Alaska Airlines and Hawaiian Airlines are reimagining Mileage Plan and HawaiianMiles. Our new combined loyalty program will continue to deliver the most generous and exciting benefits in the industry. More information will be available soon. Stay tuned!

Not a Mileage Plan member?

Earn miles and enjoy rewards effortlessly. Sign up today and start experiencing more with your miles.

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Alaska Airlines’ statement on IT outage – July 2025

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Monday, July 21 – 8 p.m. Pacific Time

Flight operations at Alaska Airlines and Horizon Air are returning to normal following a significant IT outage that resulted in a system-wide ground stop of flights. The ground stop began around 8 p.m. on Sunday and was lifted three hours later.

A critical piece of multi-redundant hardware at our data centers, manufactured by a third-party, experienced an unexpected failure. When that happened, it impacted several of our key systems that enable us to run various operations, necessitating the implementation of a ground stop to keep aircraft in position. The safety of our flights was never compromised.

Since Sunday evening, we’ve had more than 200 flight cancellations. We experienced 116 cancellations on Monday, which affected the travel plans of 15,600 guests. Additional cancellations are possible.

The IT outage was unrelated to any other current events and was not a cybersecurity incident.

We are currently working with our vendor to replace the hardware equipment at the data center.

We appreciate the patience of our guests whose travel plans have been disrupted. We’re working to get them to their destinations as quickly as we can. If you’re traveling today, please check your flight status before leaving for the airport. Also, a flexible travel policy is in place to support our guests.

Monday, July 21 – 11 a.m. Pacific Time

As of 11 a.m. on Monday, we continue to get our operations back on track at Alaska Airlines and Horizon Air following a significant IT outage that resulted in a system-wide ground stop of flights. The ground stop began around 8 p.m. on Sunday and was lifted at 11 p.m. Pacific.

A critical piece of multi-redundant hardware at our data centers, manufactured by a third-party, experienced an unexpected failure. When that happened, it impacted several of our key systems that enable us to run various operations, necessitating the implementation of a ground stop to keep aircraft in position. The safety of our flights was never compromised.

Since Sunday evening, we’ve had a total of nearly 200 flight cancellations. We’ve experienced 104 cancellations today, which have affected the travel plans of 13,500 guests. Additional flight disruptions are possible. There are also flight delays as we reposition our aircraft and crews.

The IT outage is not related to any other current events, and it’s not a cybersecurity event.

We are currently working with our vendor to replace the hardware equipment at the data center.

We appreciate the patience of our guests whose travel plans have been disrupted. We’re working to get them to their destinations as quickly as we can. If you’re traveling today, please check your flight status before leaving for the airport. Also, a flexible travel policy is in place to support our guests.

Monday, July 21 – 6:30 a.m. Pacific Time

We’re working to get our operations back on track today at Alaska Airlines and Horizon Air after a significant IT outage Sunday night resulted in a system-wide ground stop of flights, which was lifted at 11 p.m. Pacific.

A critical piece of multi-redundant hardware at our data centers, manufactured by a third-party, experienced an unexpected failure. When that happened, it impacted several of our key systems that enable us to run various operations, necessitating the implementation of a ground stop to keep aircraft in position. The safety of our flights was never compromised.

Since Sunday evening, we’ve had more than 150 flight cancellations, including 64 cancellations today. Additional flight disruptions are likely as we reposition aircraft and crews throughout our network.

The IT outage is not related to any other current events, and it’s not a cybersecurity event.

We are currently working with our vendor to replace the hardware equipment at the data center.

We appreciate the patience of our guests whose travel plans have been disrupted. We’re working to get them to their destinations as quickly as we can. Before heading to the airport, we encourage flyers to check their flight status.

Hawaiian Airlines’ newest Featured Chef, Jason Peel, brings a taste of home to 30,000 feet

Jason Peel

At Hawaiian Airlines, we believe travel should be a journey for all the senses — including your taste buds. That’s why we’re thrilled to welcome Chef Jason Peel of Nami Kaze Hawaiʻi as the newest chef in our Featured Chef Series. Now through the end of November, his homegrown, island-style take on our First Class menu will be served on flights from Hawaiʻi to the U.S. continent (except BOS and JFK).

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From Kaua‘i to the Skies

Born and raised on Kaua‘i, Chef Jason’s culinary journey is a blend of humble beginnings, global experiences and a deep love for Hawai‘i. With Japanese and Irish heritage, his cooking reflects a fusion of cultures and a reverence for tradition. After graduating from the acclaimed culinary program at Oʻahu’s Kapi‘olani Community College (KCC), he honed his skills under renowned chefs like Ian Russo and Roy Yamaguchi, traveling the world and eventually returning home to shape Hawai‘i’s culinary future with locally sourced ingredients.

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From mentoring students at KCC to co-leading the Hawai‘i Food and Wine Festival, Chef Jason’s love of cooking has always been more about good food — it’s an extension of his passion for community, culture and connection.

A Menu That Tells a Story

Chef Jason’s in-flight creations are inspired by the flavors of his childhood, the people around him and the spirit of Hawai‘i. His dishes are designed to be comforting yet elevated, nostalgic yet innovative — perfect for travelers seeking a taste of the Hawaiian Islands before they even land.

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Here’s a sneak peek at what First Class guests can look forward to:

Brunch 

  • Savory egg custard with Arabiki pork sausage – A rich, island-style twist on a classic.
  • Seasonal fruits, yogurt and granola – Light, fresh and perfect for a morning flight.

Lunch and Dinner 

  • Beef meatloaf with grated radish and ponzu – A hearty, umami-packed entrée with a citrusy zing.
  • Teriyaki roasted eggplant – A vegetarian favorite served with steamed rice and pickled radish.
  • Okinawan sweet potato and haupia cake – A sweet finish that’s as beautiful as it is delicious.

Late Night 

  • Char siu chicken sandwich with hoisin garlic cream cheese – A bold, flavorful bite.
  • Spicy vegetable lasagna – Inspired by Chef Peel’s favorite school lunch memory, reimagined with local vegetables and a creamy Parmesan Mornay sauce.

Cooking with Aloha at Altitude

Creating meals for thousands of guests at 30,000 feet is no small feat — but for Chef Jason, it’s a labor of love. “The process excites me the most,” he said. “I love how all these amazing people made it possible for me to create local dishes here in Hawaiʻi and then scale them so they can be shared with thousands of Hawaiian Airlines’ guests.”

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His goal? To enhance your travel experience without overshadowing it. “I just want to be one of many happy, nostalgic memories created on a guest’s journey,” he added.

Whether you’re flying home after a Hawaiʻi vacation or taking a trip to the U.S. continent, Chef Jason’s dishes are a warm welcome and a celebration of local ingredients, shared memories and the joy of travel — Hawaiian style.

So next time you’re flying with us, sit back, relax and enjoy a meal made with aloha.

Enhanced benefit: $99 Companion Fare now boarding on Hawaiian Airlines’ North America flights

Summary

Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders can now use their Companion Fare on Hawaiian Airlines flights within North America, including Hawaiʻi.

The enhanced benefit is another addition to our upcoming new, combined single loyalty program for Alaska and Hawaiian Airlines.

You asked, we listened!

 

A benefit Alaska Airlines cardholders have been asking for is now available. Starting today, Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business1 cardholders can use their Companion Fare on Hawaiian Airlines flights within North America, including the state of Hawaiʻi.

Alaska’s Famous Companion Fare™ is a cardholder benefit we introduced in the 1990s, which allows current cardholders to book a companion flight from just $122 ($99 base fare plus taxes and fees from $23) when purchased with their Alaska Visa Signature® or Alaska Visa® Business card. With the ability to use the Companion Fare on Hawaiian Airlines flights within North America, there’s no better time than now to explore our expanded combined network with your favorite travel partner.

The companion fare is available annually at the cardholder’s card anniversary after a spend requirement, if applicable, and is valid on flights booked on alaskaair.com2 . For more information on the Alaska Airlines Visa Signature® and the Alaska Airlines Visa® Business card benefits, terms and conditions, visit this page.

This offering is just another step in our upcoming new, combined single loyalty program for Alaska and Hawaiian Airlines, which will continue to deliver the most generous benefits in the industry.

 

Here’s a recap of additions we’ve made to our loyalty program in the last year:

1 These credit card programs are issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

2 Valid on Alaska Airlines and flights operated on behalf of Alaska Airlines by Horizon Air and SkyWest, and Hawaiian Airlines flights within North America. Not valid on codeshare flights.

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Alaska Airlines promotes Alisa Onishi to managing director of Hawaiʻi marketing for Hawaiian and Alaska airlines

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Alisa Onishi

HONOLULU – Alaska Airlines today announced the promotion of Alisa Onishi to managing director of Hawai‘i marketing. Based in Honolulu, Onishi will lead brand marketing and guest experience enhancements for Hawaiian Airlines, while also advancing Hawaiian and Alaska Airlines' multi-brand strategy – the first such model in the U.S. industry. In addition to driving brand integration, loyalty and sponsorships, she will also support employee culture and cross-brand programs including the development of new uniforms.

“Alisa’s experience and leadership stewarding the Hawaiian Airlines brand, and passion for bringing together our rich company cultures while maintaining their distinct identities make her the ideal person to take on this pioneering and exciting work,” said Eric Edge, vice president of brand and marketing for Alaska and Hawaiian airlines.

Onishi, who joined Hawaiian Airlines in 2011 and most recently served as senior director of brand, culture and community relations, will remain a key member of the Honolulu leadership team. She previously held marketing management roles at Hawaiian Telcom and Mobi PCS. A resident of Kaneohe in east O‘ahu, she earned a Bachelor of Arts in visual communications from Hawaii Pacific University.

About Alaska Air Group 

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.” 

Alaska Air Group announces webcast of second-quarter 2025 financial results

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Summary

Join us on July 24, 2025 at 8:30 a.m. PT/11:30 a.m. ET for Alaska Air Group’s Q2 2025 analyst conference call.

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2025 second quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Thursday, July 24, 2025. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

The company will file its second-quarter results and outlook after market close on Wednesday, July 23, 2025.

Tune in to Conference Call
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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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Alaska Airlines kicks off partnership with Seattle Reign FC

Summary

Alaska Airlines is the official and exclusive airline of Seattle Reign FC.

Alaska will partner with Reign FC to launch a new community program, donating miles to Reign FC’s RISE Purpose Platform community partners for each goal the team scores at home.

Fans can look forward to surprise experiences during Reign FC home matches throughout the remainder of the season, including exclusive seat upgrades, giveaways and chances to win travel rewards to explore Alaska’s list of growing global destinations.

Seattle Reign FC and Alaska Airlines announced today a new partnership, naming Seattle’s hometown airline the Official and Exclusive Airline of the club. This homegrown collaboration unites two iconic Seattle organizations with a shared commitment to community, equity and growing the global game.

We are thrilled to bring our two Seattle-based brands together in this partnership between Seattle Reign FC and Alaska Airlines, especially at a time when both organizations are entering exciting new eras. Alaska Airlines and its employees across Washington state have a long-standing commitment to making a positive impact in our communities, from environmental stewardship to advancing opportunities for women in aviation. Together, our shared dedication to serving our community, supporting our team and players, and growing women’s sports creates an incredible opportunity to build something truly special here in Seattle.”

– Maya Mendoza-Exstrom

Seattle Reign FC Chief Business Officer

Alaska Airlines will serve as the presenting sponsor of international call-ups, highlighting Reign players representing their countries on the world stage. The partnership will launch with storytelling and content campaigns celebrating these international achievements.

Fans can also look forward to surprise experiences during Reign FC home matches throughout the remainder of the season, including exclusive seat upgrades, giveaways and chances to win travel rewards to explore Alaska’s list of growing global destinations. Additionally, new programs launched by Alaska Airlines later this season will offer exciting ways for supporters to get rewarded.

As part of the partnership, Reign FC’s home match against San Diego Wave FC on August 29 will be presented by Alaska Airlines, showcasing the collaboration to fans and celebrating the shared commitment to growing the game and engaging the Seattle community.

Photos provided by Seattle Reign FC

Reflecting both organizations’ commitment to community impact, Reign FC and Alaska Airlines will also launch a new community program when Reign FC returns to league play in August. For every Reign goal scored at home through the rest of the season, Alaska Airlines will donate miles to benefit Reign FC’s RISE Purpose Platform community partners.

Additional partnership highlights include:

The 85ers™ at The Queen’s Match – Alaska Airlines will fly members of the 1985 U.S. Women’s National Team to Seattle for a historic celebration at Lumen Field on Monday, August 18 during The Queen’s Match.

Player Arrivals – Alaska Airlines will be the presenting partner for player arrivals on Reign FC matchdays, tapping into social content to reinforce the connection between world-class players and the hometown airline.

Expanded Visibility – Alaska Airlines will receive exclusive use of Reign FC’s club marks, along with extensive in-stadium, digital and broadcast visibility throughout the partnership and during the remaining home matches at Lumen Field.

Photos provided by Seattle Reign FC

“As Seattle’s hometown airline, we are thrilled to partner with Reign FC, a beloved local team and one of the most storied franchises in the NWSL. This partnership offers new opportunities to provide exciting new experiences to the Seattle community, while highlighting the importance of women’s sports.”

– Eric Edge

Vice President of Brand and Marketing, Alaska Airlines

As the No. 1 airline in Seattle with the most daily flights, Alaska offers over 100 nonstop destinations and more than 370 peak-day departures, including new flights to Tokyo and upcoming service to Seoul and Rome. This is in addition to Alaska’s combination with Hawaiian Airlines that is enabling an expanded network with optimal connections on 150 daily flights.

Seattle Reign FC and Alaska Airlines look forward to launching this partnership and delivering unforgettable experiences to fans across the Pacific Northwest and beyond.

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About Seattle Reign FC 
Seattle Reign FC was established in 2012 as a founding member of the National Women’s Soccer League. The fourteen-team NWSL is widely considered to be the most competitive women’s professional soccer league in the world. Over its first 11 seasons, the club captured the NWSL Shield three times, while making three appearances in the NWSL Championship and seven appearances in the NWSL postseason. Reign FC plays its home matches at Lumen Field in Seattle, Washington and trains at Starfire Sports Complex in Tukwila, Washington. The club can be found on the web at www.reignfc.com and on social platforms @ReignFC.

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Alaska Airlines and Hawaiian Airlines statement on the passage of the reconciliation bill

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Alaska Airlines and Hawaiian Airlines thank Congress for authorizing $12.5 billion to invest in crucial air traffic control infrastructure. This down payment recognizes the decades-long need for investment and is a first step in modernizing how we use U.S. air space for aviation safety, reliability, and efficiency. We look forward to working with Secretary Duffy, FAA leadership, and Congress on the next steps to fully transform to a system that keeps safety at the core while meeting the needs of travelers, cargo, and communities who rely on critical air service.

Alaska Airlines introduces fresh summer menu, perfect for your next adventure

Summary

Alaska Airlines is rolling out a fresh, locally sourced summer menu in First Class and Main Cabin, featuring vibrant West Coast flavors like Sweet Potato Hash Benedict, Lemon Pesto Gnocchi and a new Sweet Chili Chicken Wrap.

Alaska’s industry-leading pre-order program offers guests up to five fresh, chef-curated meal choices – including vegan and gluten-friendly options – in First Class flights as short as 670 miles.

Alaska Airlines is introducing a fresh, locally sourced seasonal menu this summer, bringing vibrant West Coast flavors to your tray table with complimentary First Class offerings and new for-purchase Main Cabin options. As guests take off on their summer adventures across Alaska’s expanded network, including new nonstop routes from San Diego to Phoenix and Portland to Houston, they can enjoy an inflight dining experience designed to match the premium care Alaska is known for.

In First Class, guests can now preorder our Sweet Potato Hash Benedict topped with Sriracha Hollandaise Sauce or try our Green Tea Pancakes served with a side of juicy chicken apple sausage. For lunch and dinner, we’re offering new options like Lemon Pesto Gnocchi and a Strawberry Burrata Salad. Each dish is crafted to bring the bright, fresh flavors of summer to your journey.

Alaska’s industry-leading pre-order program makes it easy for guests to reserve chef-curated meals up to two weeks before departure. We offer freshly prepared First Class meals on flights as short as 670 miles – well before other major airlines. As the U.S. airline with the most inflight dining options, guests can select from up to five fresh dishes, including at least one meal that is vegan and made without gluten ingredients, like our Coconut Chia Overnight Oats.

Our for-purchase Main Cabin menu is also ready for summer. Guests can now pre-order our new Sweet Chili Chicken Wrap available on select flights over 1,100 miles starting July 16, bringing a sweet-and-spicy kick to your journey. It joins our gluten friendly and vegan Best Laid Plants grain bowl, which debuted in May, in partnership with Evergreens™. We also just added our guest-favorite Signature Fruit & Cheese Platter to even more flights, now available on most routes 670 miles and longer. As a thank you to our MVP Gold 100k and Million Miler elites, meals are complimentary.

Remember to download the Alaska Airlines mobile app to pre-order your meal today. For Alaska’s summer menu available in First Class, Premium Class and Main Cabin, click here.

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Hawaiʻi-based leader named managing director of airport operations and customer service for Alaska and Hawaiian Airlines

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HONOLULU – Alaska Airlines today announced the appointment of Monica Kobayashi to managing director of airport operations and customer service. In her new Honolulu-based role, Kobayashi will lead airport operations for Alaska and Hawaiian Airlines in Hawaiʻi and the North and South Pacific, once the carriers obtain a single operating certificate later this year.  

Monica Kobayashi

Kobayashi – who will oversee more than 1,500 airport employees across the Hawaiian Islands in addition to teams in Japan, South Korea, Australia, New Zealand, the Cook Islands, Tahiti and American Samoa – is among several Hawaiian Airlines leaders expanding their areas of responsibility to support the combined airline’s growth in Hawaiʻi and globally.

“We are delighted to have Monica lead our combined airport operations throughout Hawaiʻi, including Honolulu – our second largest hub – and at airports in Asia and Oceania as we fly our guests across our expanding network while delivering the best airport experience,” said Celley Buchanan, vice president of airport operations and customer service at Alaska Airlines.

Kobayashi has 20 years of experience with Hawaiian Airlines, most recently serving as managing director of airport operations planning, where she drove operational, financial and commercial performance at 30 airport locations. She previously held leadership roles in financial planning and analysis, general accounting, and corporate reporting. A resident of Mililani on the island of Oʻahu, Kobayashi earned her Bachelor of Science in accounting from Chaminade University in Honolulu.

About Alaska Air Group 

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.” 

Unlock Seattle to Seoul: A dream journey to remember

Seoul

Summary

Bid now for a once-in-a-lifetime Seattle-to-Seoul experience, including an exclusive itinerary wrapped in luxury, culture and convenience.

Whether it’s VIP concerts, thrilling sports moments, gourmet getaways, or immersive cultural journeys, Mileage Plan™ Unlocked opens the door to unforgettable experiences.

Ready to turn your miles into memories? Alaska Airlines and Hawaiian Airlines are taking your travel game to the next level with Mileage Plan™ Unlocked — a way for Mileage Plan™ and HawaiianMiles members to access unforgettable experiences that go far beyond the gate.

From exclusive concerts and sporting events to culinary adventures and cultural deep-dives, Mileage Plan™ Unlocked is your passport to the extraordinary. Whether you’re bidding on once-in-a-lifetime events or redeeming miles for curated experiences, this is travel – reimagined.

First stop: Seoul — in style

Here’s your chance to take part in a once-in-a-lifetime trip: the inaugural flight from Seattle (SEA) to Seoul (ICN) aboard Hawaiian Airlines’ brand-new Boeing 787-9 Dreamliner.

The moment they step onboard Hawaiian’s 787-9, guests are immersed in an island-inspired design. The 34 Leihōkū (garland of stars) Suites feature lie-flat seating, an 18-inch in-flight entertainment screen, personal power outlets, wireless cell phone charging and direct aisle access. Set in a 1-2-1 configuration with doors, the suites offer privacy or a shared experience with combinable double suites, allowing couples to fall asleep while gazing at a starlit ceiling.

We’ve recently shared why autumn is the best time to visit Seoul — the mild temperatures and stunning fall foliage make it ideal for exploring the city’s famous parks and gardens.

“Mileage Plan™ Unlocked represents a new chapter in how we connect our members to the world. This program is about more than travel — it’s about creating meaningful, emotionally resonant experiences. Whether it’s the serenity of a traditional tea ceremony in Seoul or the refined comfort of a Dreamliner suite, every detail is designed to inspire and elevate.”

– Brett Catlin

Vice President of Loyalty, Alliances & Sales at Alaska Airlines

What’s included in this unmissable auction:

Round-trip Business Class flights from SEA to ICN (departing Sept. 12, returning Sept. 18)
A luxury city-view hotel stay
Private tea ceremony, guided city tours, art experiences and gourmet meals
Luxury transportation throughout your stay

This is more than a trip — it’s a cultural immersion wrapped in luxury and powered by your miles.

How to join the adventure:

The Alaska Lounge Membership program offers two options for guests to choose from:

Mileage Plan™ members: Start bidding now using your miles!
HawaiianMiles members: Simply transfer your miles to Mileage Plan™ to participate.

Auction closes July 20, 2025, at 11:50 p.m. PST — don’t miss your chance to unlock Seoul in style.

Place your bid now

Experience more with Mileage Plan™ Unlocked

This is just the beginning. With Mileage Plan™ Unlocked, your miles can take you to the front row, backstage or behind the scenes of the world’s most exciting events. Learn more about the program and start dreaming bigger.

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