Hawaiian Airlines Opens Second Premier Club at Maui’s Kahului Airport

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The new Hawaiian Airlines Premier Club at Maui's Kahului Airport (OGG) opened today, adding an additional 1,175 square feet of lounge and dining space and giving Premier Club, Pualani Gold and Platinum members, as well as First-Class guests and Priority Pass* members a second choice of where to relax and recharge before their flight.
 

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Open from 9:30 a.m. – 3:30 p.m. daily, the new space, located across from Gate 15, can host 36 guests and was inspired by Maui's vast landscapes, pulling from the purple-hued sunsets, lush green forests and the natural elements of the volcanos. Guest will enjoy ample charging stations, complimentary Wi-Fi and locally-made snacks and beverages by Hawaiian Chip Co. and Lion Coffee, to name a few.

"We recognized the need for additional space for our guests traveling out of OGG and began the nine-month process to open a second Premier Club lounge," said Johanna Franco, travel experience manager at Hawaiian Airlines. "We're excited to continue to provide our guests with an elevated travel experience, whether it's at our airports at the start of their journey or once the are comfortably onboard our aircraft."

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Hawaiian's new OGG lounge becomes the carrier's sixth Premier Club in Hawaiʻi. To learn more about our lounge spaces, click here

*Priority Pass access is not currently available

Alaska Air Group introduces “Alaska Accelerate,” its three-year strategic plan to deliver $1 billion in incremental profit following combination with Hawaiian Airlines

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Alaska Air Group unveils Alaska Accelerate, its vision for the combined company, including how it will power commercial performance, achieve medium-term financial targets, and unlock significant value creation into the future.

Alaska Air Group launches new global gateway in Seattle with unveiling of nonstop routes on Hawaiian Airlines to Tokyo Narita and Seoul Incheon

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SEATTLE — Alaska Air Group is celebrating another milestone in the combination of Alaska Airlines and Hawaiian Airlines with the launch of Seattle as a new global gateway, connecting our guests to the world through a remarkable travel experience rooted in safety, care and performance. New nonstop service with Hawaiian Airlines widebody aircraft between Seattle and Tokyo Narita, Japan (NRT), and Seoul Incheon, South Korea (ICN) will begin in 2025, and an enhanced domestic network for the two airlines will launch this spring.

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Daily nonstop flights between Seattle and Tokyo Narita start on May 12, 2025, offering guests an enticing option when traveling between the Pacific Northwest and Japan on Hawaiian's Airbus A330-200 aircraft. These flights, along with connections to other Asian destinations on oneworld Alliance partner Japan Airlines, can be purchased now at alaskaair.com and hawaiianairlines.com. Nonstop service between Seattle and Seoul Incheon is scheduled to begin in October 2025, with fares available for purchase early next year, along with additional flight details.

Air Group’s Seattle hub is the largest on the West Coast of any carrier, serving 104 nonstop destinations across North America, allowing for convenient travel options and connections. Including Tokyo Narita and Seoul Incheon, the company plans to serve at least 12 nonstop global destinations with long-haul widebody aircraft from our Seattle gateway by 2030, with further specifics on where and when to be revealed later.

“We believe our guests will be as excited as we are about these new nonstop flights to Tokyo and Seoul – two of the world’s most dynamic cities. From our global gateway in Seattle, we can conveniently connect travelers from across our network as they head to Asia and beyond,” said Ben Minicucci, chief executive officer at Alaska Air Group. “Hawaiian’s spacious widebody aircraft, along with its excellent onboard service and amenities, will make for a terrific trip from one side of the Pacific Rim to the other.”

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Our new widebody service between Seattle and Tokyo Narita enables us to right-size our capacity between Hawaiʻi and Japan, a market that has experienced a weaker leisure travel demand in the wake of the pandemic. As we reposition the aircraft on the Honolulu-Tokyo Narita route to Seattle, we will offer more flying options between Honolulu and Tokyo Haneda – one of two international airports in Japan’s capital – by increasing Hawaiian’s service from 12 to 14 flights a week. Hawaiian will also continue to offer nonstop service between Honolulu and both Osaka and Fukuoka for a total of 24 weekly roundtrips between Hawaiʻi and Japan.

We are also enhancing our newly combined domestic network with strategic changes to where, when and what type of aircraft we fly. Our primary goals are to improve performance, expand growth opportunities, and offer our guests increased choice, network connectivity and convenience. The adjustments begin to take effect in late March with our spring schedule and continue to roll out through the second quarter:

  • More choices for our guests flying between the West Coast and Hawaiʻi: We’re updating our departures to improve our time-of-day coverage. We will offer 20% more seats between Seattle and Honolulu, with three of our six daily nonstop flights from Seattle to Honolulu on widebody Hawaiian aircraft. This helps us accommodate an expected increase in passenger and cargo demand. In Portland, there will be three daily nonstops to Honolulu with convenient staggered departure times and a 25% increase in available seats. We’re also improving connectivity in San Diego – a growing West Coast gateway to Hawaiʻi for Air Group – with mid-morning and late afternoon departures to Maui instead of just morning departures, and newly timed mid-afternoon and redeye departures from Maui.

 

  • Improved connectivity for East Coast and Midwest flights to Hawai‘i: We will offer an adjusted flight schedule using our combined network to allow for flights from the East Coast and Midwest to connect more easily on the West Coast before heading to the Islands. In addition to the new redeye between Maui and San Diego, we are adding three more overnight flights from Hawaiʻi to the West Coast: Honolulu and Maui to Portland, and Honolulu to San Francisco. The redeye flights unlock new connections for our flyers across the continental U.S. and will boost the utilization of Hawaiian aircraft. Improved connectivity will open greater access to Hawai‘i for guests throughout our network and strengthen nonstop and one-stop access to destinations across North America for Hawai‘i residents. 

 

  • Maximizing widebody flying: To accommodate additional guests, we will fly Hawaiian’s larger A330 aircraft on three flights between Honolulu and Seattle and move to one daily flight with an A330 between Honolulu and Sacramento. During the peak summer season in the state of Alaska, we will deploy Hawaiian A330 aircraft to fly between Seattle and Anchorage to take advantage of the aircraft’s higher seating and cargo capacity. Alaska and Hawaiian have complementary cargo networks, with cargo playing a crucial role in the communities they serve. Alaska will fly at least 18 daily roundtrips this summer between Seattle and Anchorage.

 

  • New nonstops between San Francisco and the Islands: We’re adding new nonstops on Alaska between San Francisco and both Kona on Hawai‘i Island and Līhu‘e on Kauaʻi. San Francisco-Kona service will be four times a week starting June 12, 2025, and San Francisco-Līhuʻe will be three times a week starting June 13, 2025. With these new flights, Alaska and Hawaiian will offer four daily nonstop flights to the four main Hawaiian Islands from San Francisco, one of our key West Coast hubs. The new flights are available for purchase now at alaskaair.com and hawaiianairlines.com.

 

  • Adding more flying with the Hawaiian brand: To better utilize the fleet, we’ve increased the number of hours Hawaiian’s Boeing 787-9 and Airbus A321 aircraft fly daily. This means more flying time for Hawaiian’s crews and more union jobs. The A321s will fly 25% more than they did before. This strategy mitigates the impact of delayed Boeing 737 deliveries while enabling us to expand our overall network reach.

 

Alaska and Hawaiian continue to work on obtaining a single operating certificate from the Federal Aviation Administration (FAA), a process that is expected to be completed by October 2025. Each airline will operate separately until the certificate is issued. Even with the combination into one great airline, the company will keep the two brands our guests love so much.


About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Airlines, Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Air Group introduces “Alaska Accelerate,” its three-year strategic plan to deliver $1 billion in incremental profit following combination with Hawaiian Airlines

Summary

Alaska Air Group to unlock significant short- and long-term value creation to drive double digit margins of 11-13% and EPS to at least $10 by 2027; acquisition synergy estimates increased to at least $500 million by 2027

Launching a new global gateway from Seattle with nonstop routes to Tokyo Narita (NRT) and Seoul Incheon (ICN), and expanding to at least 12 international widebody destinations by 2030

Introducing a premium credit card with industry-leading benefits for guests, built for the global traveler to explore the expanding network

Alaska Air Group, Inc. (NYSE: ALK) will host its previously announced 2024 Investor Day at 1 p.m. Eastern time today in New York City. In its first presentation since acquiring Hawaiian Airlines, the company will unveil Alaska Accelerate, its vision for the combined company, including how it will power commercial performance, achieve medium-term financial targets, and unlock significant value creation into the future.

“There has never been a more exciting time to be a part of Alaska Air Group. We have built a winning business model that has enabled us to outperform the industry over the past two decades. Now, with the combination with Hawaiian Airlines, we will transform our business and solidify our competitive advantage for years to come.”

– Ben Minicucci

Chief Executive Officer of Alaska Air Group

Alaska Accelerate

Alaska Accelerate is architected to deliver on the combined airline’s vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance. Significant investments in the commercial organization will propel the company forward, revolving around four main goals:

Connect our guests to the world:

Enabling the power of an expanded network by opening a global gateway in Seattle with long-haul widebody aircraft, seamlessly blending two route networks to optimize connections and deepen relevance for guests. Alaska and Hawaiian now operates over 1,400 daily flights to over 140 cities and can take people to over 1,200 destinations worldwide with global partners and through the oneworld Alliance.

Be Hawai‘i’s trusted airline:

Providing Hawai‘i residents access to an expanded network, greater connectivity wherever they want to fly, and a dedicated loyalty program, Huaka‘i by Hawaiian.

Deliver a remarkable travel experience:

Investing in its existing end-to-end premium experience including enhanced airport lobbies and lounges in our hubs, expanded premium seat capacity, a new loyalty platform, and a premium credit card offering.

Diversify our future:

Maximizing opportunities to create and grow revenue across the business from cargo growth to innovation and investing in technologies for the future.

Enabling significant value creation

This acceleration of Alaska Air Group’s strengths and competitive advantages will enable significant value creation and deliver industry-leading financial results.

The company’s new 2027 financial targets will include:

$1 billion in incremental profit

Earnings per share of at least $10

Double digit pretax profit margins 11-13%

No margin dilution in year 1 following the merger

Synergy estimates doubled to at least $500M

“To win in our industry, you must have relevance and loyalty, and that’s exactly what we are accelerating over the next three years. The combination with Hawaiian gives us the scale to be stronger than either of us could have been on our own – giving guests what they want, where and when they want it. And it will drive substantial financial results that will continue to set us apart from our competitors.”

– Shane Tackett

Chief Financial Officer of Alaska Air Group

Expanding commercial growth and opportunity

With contributions coming across network, product, loyalty and cargo, the commercial organization will drive the vast majority of the expected profit growth over the next three years — unlocking an additional $800M in revenue.

“We expect an unprecedented level of revenue growth at Alaska over the next three years. We’re focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately preference. Our guests will benefit from more premium seats, an enhanced loyalty program with even more ways to earn and redeem miles, and new global destinations to the places they most want to go.”

– Andrew Harrison

Chief Commercial Officer of Alaska Airlines

The commercial growth begins today with benefits for every guest and customer.

Connecting our guests to the world

The company will begin offering new nonstop flights on A330 aircraft to key Asian leisure and business markets in 2025 – connecting Seattle to Tokyo Narita in Japan and Seoul Incheon in South Korea.

Daily nonstop Seattle-Tokyo Narita service starts in May 2025, offering guests an enticing nonstop option between the Pacific Northwest and Japan. Flights can be purchased now at alaskaair.com and hawaiianairlines.com. Nonstop Seattle-Seoul Incheon service is scheduled to begin in October 2025, with fares available for purchase early next year.

For more information about the new Seattle service to Tokyo Narita and Seoul Incheon, as well as additional network and schedule changes, click here.

Scaling our premium experience

Announced in July, Alaska will increase its premium seat mix on its Boeing narrowbody fleet to 29%, with plans to expand premium cabins on the widebody fleet being developed.

Alaska will continue to expand the Lounge program, building off the recently-opened, brand new Lounge in San Francisco. Planned Lounges in San Diego International Airport and Honolulu’s Daniel K. Inouye International Airport will join the portfolio, followed by a new international lounge in Seattle by 2027.

These investments will serve to sustain and improve an already industry-leading net promoter score for both Alaska Airlines and Hawaiian Airlines – 20 points above the legacy carriers’ average.

Creating a valuable loyalty ecosystem

In addition to previously announced enhancements to the award-winning Mileage Plan, Alaska will launch a premium credit card built for the global traveler, including an innovative Global Companion Award Certificate, 3x miles on all eligible foreign and dining purchases, an even faster path to elite status and more. The premium credit card will be perfect for the guest looking to get the most out of the expanded Alaska Air Group network.

Interested guests can join an early-access list to receive an exclusive link to apply for the new premium credit card, which is expected to be available in summer 2025. Pre-register your interest at alaskaair.com/premium-card by Dec. 31, 2024, for an exclusive offer.

Growing cargo and diversifying revenue

Building on the decades-long expertise of serving communities reliant on air travel and freight, the combined network and widebody fleet is poised to double in revenue over the next few years. The expanded cargo organization is led by industry veterans and is estimated to unlock margins that are two to three times the system average.

As Asia represents 22% of the total global air cargo market, the new passenger service between the continental United States and Japan and South Korea are the first steps to directly connect Alaska’s Seattle flagship cargo hub to the world’s most lucrative cargo markets.

Full Year 2025 Outlook

Looking ahead, the company anticipates its synergy targets and commercial initiatives will allow for no dilution to adjusted pretax margin in 2025 compared to 2024. Further, it expects to grow

EPS by 30% and produce positive free cash flow, while investing in the fleet, balance sheet and shareholder returns.

Webcast Information

Webcast information Alaska’s Investor Day presentation will be available via webcast at news.alaskaair.com/investor-relations starting at 1 p.m. Eastern time and concluding at approximately 3 p.m. Eastern time. The webcast and presentation materials can be accessed through Alaska’s investor relations website. A replay will be available following the conclusion of the event.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Forward Looking Statements

This presentation may contain forward-looking statements subject to the safe harbor protection provided by Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995. These statements relate to future events and involve known and unknown risks and uncertainties that may cause actual outcomes to be materially different from those indicated by our forward-looking statements, assumptions or beliefs. For a discussion of risks and uncertainties that may cause our forward-looking statements to differ materially, see Item 1A of the Company’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2024. Some of these risks include competition, labor costs, relations and availability, general economic conditions, increases in operating costs including fuel, uncertainties regarding the ability to successfully integrate the operations of the recently completed acquisition of Hawaiian Holdings, Inc. and the ability to realize anticipated cost savings, synergies, or growth from the acquisition, inability to meet cost reduction, ESG and other strategic goals, seasonal fluctuations in demand and financial results, supply chain risks, events that negatively impact aviation safety and security, and changes in laws and regulations that impact our business. All of the forward-looking statements are qualified in their entirety by reference to the risk factors discussed in our most recent Form 10-

Q. We operate in a continually changing business environment, and new risk factors emerge from time to time. Management cannot predict such new risk factors, nor can it assess the impact, if any, of such new risk factors on our business or events described in any forward-looking statements. We expressly disclaim any obligation to publicly update or revise any forward-looking statements made today to conform them to actual results. Over time, our actual results, performance or achievements may differ from the anticipated results, performance or achievements that are expressed or implied by our forward-looking statements, assumptions or beliefs and such differences might be significant and materially adverse.

Alaska Air Group launches new global gateway in Seattle with unveiling of nonstop routes on Hawaiian Airlines to Tokyo Narita and Seoul Incheon

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Summary

Alaska Airlines and Hawaiian Airlines also release combined spring/summer schedule with more choices and improved connectivity for guests flying between U.S. continent and Hawaiʻi

As the only West Coast-based airline, our expanded winter schedule is part of our ongoing commitment to expand service in the region and deliver a seamless and remarkable travel experience for our guests.

Alaska Air Group is celebrating another milestone in the combination of Alaska Airlines and Hawaiian Airlines with the launch of Seattle as a new global gateway, connecting our guests to the world through a remarkable travel experience rooted in safety, care and performance. New nonstop service with Hawaiian Airlines widebody aircraft between Seattle and Tokyo Narita, Japan (NRT), and Seoul Incheon, South Korea (ICN) will begin in 2025, and an enhanced domestic network for the two airlines will launch this spring.

Daily nonstop flights between Seattle and Tokyo Narita start on May 12, 2025, offering guests an enticing option when traveling between the Pacific Northwest and Japan on Hawaiian’s Airbus A330-200 aircraft. These flights, along with connections to other Asian destinations on oneworld Alliance partner Japan Airlines, can be purchased now at alaskaair.com and hawaiianairlines.com. Nonstop service between Seattle and Seoul Incheon is scheduled to begin in October 2025, with fares available for purchase early next year, along with additional flight details.

Air Group’s Seattle hub is the largest on the West Coast of any carrier, serving 104 nonstop destinations across North America, allowing for convenient travel options and connections. Including Tokyo Narita and Seoul Incheon, the company plans to serve at least 12 nonstop global destinations with long-haul widebody aircraft from our Seattle gateway by 2030, with further specifics on where and when to be revealed later.

“We believe our guests will be as excited as we are about these new nonstop flights to Tokyo and Seoul – two of the world’s most dynamic cities. From our global gateway in Seattle, we can conveniently connect travelers from across our network as they head to Asia and beyond. Hawaiian’s spacious widebody aircraft, along with its excellent onboard service and amenities, will make for a terrific trip from one side of the Pacific Rim to the other.”

– Ben Minicucci

Chief Executive Officer at Alaska Air Group

Our new widebody service between Seattle and Tokyo Narita enables us to right-size our capacity between Hawaiʻi and Japan, a market that has experienced a weaker leisure travel demand in the wake of the pandemic. As we reposition the aircraft on the Honolulu-Tokyo Narita route to Seattle, we will offer more flying options between Honolulu and Tokyo Haneda – one of two international airports in Japan’s capital — by increasing Hawaiian’s service from 12 to 14 flights a week. Hawaiian will also continue to offer nonstop service between Honolulu and both Osaka and Fukuoka for a total of 24 weekly roundtrips between Hawaiʻi and Japan.

We are also enhancing our newly combined domestic network with strategic changes to where, when and what type of aircraft we fly. Our primary goals are to improve performance, expand growth opportunities, and offer our guests increased choice, network connectivity and convenience. The adjustments begin to take effect in late March with our spring schedule and continue to roll out through the second quarter:

More choices for our guests flying between the West Coast and Hawaiʻi:

We’re updating our departures to improve our time-of-day coverage. We will offer 20% more seats between Seattle and Honolulu, with three of our six daily nonstop flights from Seattle to Honolulu on widebody Hawaiian aircraft. This helps us accommodate an expected increase in passenger and cargo demand. In Portland, there will be three daily nonstops to Honolulu with convenient staggered departure times and a 25% increase in available seats. We’re also improving connectivity in San Diego — a growing West Coast gateway to Hawaiʻi for Air Group – with mid-morning and late afternoon departures to Maui instead of just morning departures, and newly timed mid-afternoon and redeye departures from Maui.

Improved connectivity for East Coast and Midwest flights to Hawai‘i:

We will offer an adjusted flight schedule using our combined network to allow for flights from the East Coast and Midwest to connect more easily on the West Coast before heading to the Islands. In addition to the new redeye between Maui and San Diego, we are adding three more overnight flights from Hawaiʻi to the West Coast: Honolulu and Maui to Portland, and Honolulu to San Francisco. The redeye flights unlock new connections for our flyers across the continental U.S. and will boost the utilization of Hawaiian aircraft. Improved connectivity will open greater access to Hawai‘i for guests throughout our network and strengthen nonstop and one-stop access to destinations across North America for Hawai‘i residents.

Maximizing widebody flying:

To accommodate additional guests, we will fly Hawaiian’s larger A330 aircraft on three flights between Honolulu and Seattle and move to one daily flight with an A330 between Honolulu and Sacramento. During the peak summer season in the state of Alaska, we will deploy Hawaiian A330 aircraft to fly between Seattle and Anchorage to take advantage of the aircraft’s higher seating and cargo capacity. Alaska and Hawaiian have complementary cargo networks, with cargo playing a crucial role in the communities they serve. Alaska will fly at least 18 daily roundtrips this summer between Seattle and Anchorage.

New nonstops between San Francisco and the Islands:

We’re adding new nonstops on Alaska between San Francisco and both Kona on Hawai‘i Island and Līhu‘e on Kauaʻi. San Francisco-Kona service will be four times a week starting June 12, 2025, and San Francisco-Līhuʻe will be three times a week starting June 13, 2025. With these new flights, Alaska and Hawaiian will offer four daily nonstop flights to the four main Hawaiian Islands from San Francisco, one of our key West Coast hubs. The new flights are available for purchase now at alaskaair.com and hawaiianairlines.com.

Adding more flying with the Hawaiian brand:

To better utilize the fleet, we’ve increased the number of hours Hawaiian’s Boeing 787-9 and Airbus A321 aircraft fly daily. This means more flying time for Hawaiian’s crews and more union jobs. The A321s will fly 25% more than they did before. This strategy mitigates the impact of delayed Boeing 737 deliveries while enabling us to expand our overall network reach.

Alaska and Hawaiian continue to work on obtaining a single operating certificate from the Federal Aviation Administration (FAA), a process that is expected to be completed by October 2025. Each airline will operate separately until the certificate is issued. Even with the combination into one great airline, the company will keep the two brands our guests love so much.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

 

Alaska Airlines continues international expansion with new flights to London and Reykjavik from Seattle, with a first look at our new global experience

We’re charting a bold new course across the Atlantic with the launch of two new nonstop routes to London Heathrow and Reykjavik, Iceland, from our growing global gateway in Seattle starting next spring. We’re also debuting Alaska’s striking global exterior design that will be featured on our growing fleet of up to 17 widebody 787 Dreamliner aircraft.

Alaska Airlines announces new routes connecting California and the Pacific Northwest

Alaska is further expanding our network connecting destinations across the Pacific Northwest and California with new routes that start flying in October.

Hawaiian Airlines expands winter schedule with additional flights to meet peak travel demand

Hawaiian Airlines is enhancing its winter schedule with increased service on key routes to meet strong seasonal demand for travel between Honolulu and Los Angeles, Seattle and Sydney.

Unlock Seattle to Seoul: A dream journey to remember

Turn your miles into memories by bidding for an exclusive Seattle-to-Seoul experience with Mileage Plan™ Unlocked.

Ciao Italia! Alaska Airlines announces new nonstop service between Seattle and Rome

Alaska Airlines is continuing the celebration of our new global gateway in Seattle by adding Rome, Italy, to our international destination lineup. This is the first time in history that Seattle will be connected to Italy via a nonstop flight.

Taste the World with Alaska Airlines’ Global Getaways 

Explore the culinary delights of some of the most iconic destinations and dishes around the globe with Alaska Airlines' Global Getaways, offering up to 50% savings on award redemptions to select international destinations starting at just 10,000 miles.

Qantas Frequent Flyers say “aloha” to Hawaiian Airlines

Qantas Frequent Flyers will be able to use their Qantas Points to book hundreds of thousands of new reward seats with Hawaiian Airlines from Thursday, marking the start of the strategic airline partnership announced by the two national carriers in January.

Jet-set to Japan: Crew-approved Tokyo travel tips

Thinking about visiting Tokyo? We followed our favorite travel advice and asked the experts — our flight attendants — for their top tips.

Hawaiian Airlines Marks New Seattle-Narita Service With Festive Gate Celebrations

On May 13, our new route connecting Tokyo’s Narita International Airport and Seattle took flight, marking a milestone for the newly combined Hawaiian Airlines and Alaska Airlines.

Alaska Airlines launches new era of widebody international flying in Seattle with daily nonstop service to Tokyo Narita operated by Hawaiian Airlines 

With the combination of Alaska and Hawaiian, we’re transforming Seattle into the West Coast’s new premier global gateway. We’re planning for at least 12 international destinations with long-haul aircraft from Seattle by 2030.

Fall in love with Seoul: Why autumn is the best time to go

Our new nonstop service between Seattle and Seoul launches on Sept. 12.

Alaska Airlines welcomes Philippine Airlines, our newest global partner

Our guests can soon book nonstop flights on Philippine Airlines from Honolulu and our West Coast hubs to Manila at alaskaair.com, plus earn and redeem Mileage Plan miles.

Marching Together to Commemorate One of Pearl Harbor’s Last Remaining Survivors

Marching-Together

While December is the hallmark of festivities and holiday cheer, it is also a month of commemoration for one of the United States' darkest days in its history: the surprise attack on Pearl Harbor Naval Shipyard. Ira “Ike” Schab, the last surviving sailor from the USS Dobbin and a U.S. Navy musician who was aboard the vessel the morning of the attack 83 years ago, helped his shipmates fight back by feeding ammunition into machine guns.

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Schab was photographed with his son, also a Navy veteran, and the U.S. Navy Pacific Fleet Band and a U.S. Navy honor guard.

 

Last week, Hawaiian Airlines welcomed onboard the 104-year-old Schab and his family as they traveled to Honolulu from Portland to attend the annual Pearl Harbor Remembrance Day event and pay respects to his fellow shipmates and the more than 2,000 people who died in the attack. Crewmembers on Hawaiian’s Airbus A330 personally thanked Schab for his dedication and service to the United States and made in-flight announcements recognizing him.

PDX crew

Schab, photographed with the HA49 crew and his daughter, was welcomed warmly by crewmembers and guests onboard the flight.

 

HA49

HA49 arrived to a rare water cannon salute in honor one of Pearl Harborʻs last remaining survivors.

 

Upon arrival, John Kim, president of the Hawaiian Airlines Veteran Employee Network (HAVEN) employee group, greeted Schab and his family at their seats and escorted them to the gate. Waiting for him outside the jet bridge was the U.S. Navy honor guard and live music by the U.S. Pacific Fleet Band — the same ensemble he once played with as a tubist.

Schab’s presence drew a large crowd, with travelers pausing their journey to gather around and honor one of the country’s last remaining World War II heroes.

HA49Schab

Kim escorted Schab off the aircraft and to the gate, where a crowd of servicemembers and civilians gathered to pay their respects.

 

8G6A3004

The U.S. Pacific Fleet Band performed at the gate for Schab and his family.

 

“It was an honor to represent Hawaiian Airlines and our veteran employees in welcoming one of our nation’s oldest Pearl Harbor survivors, Ira ‘Ike’ Schab. For years, Ike didn't want to return to Hawaiʻi because the memories were too horrific for him to relive. Seeing Ike smile with others at the gate ceremony and on the aircraft is a true testament to his strength and resiliency,” Kim said.

“Ike’s attendance at the Pearl Harbor anniversary events is incredibly significant, and we are proud to have been his family’s carrier of choice in returning to Honolulu once again.”

HA49Schab3

 

HA49Schab4

 

On Saturday, as civilians and military communities around the country paused to observe the anniversary of the attack, thousands gathered in Waikīkī in the Pearl Harbor Remembrance Parade to memorialize the events of Dec. 7, 1941, that catapulted the United States into World War II and changed the country – and Hawaiʻi – forever.

In another first for the combined company, Hawaiian Airlines and Alaska Airlines veteran employee groups proudly walked side by side in the Pearl Harbor Remembrance Parade, sharing their collective pride in honoring the military.

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Kim, who helped bring the two groups together for the parade, added, “The coming together of HAVEN and Alaska’s Military, Veterans and Allies Business Resource Group (MVA BRG) feels refreshing and motivating to know we share the same North Star of creating a sense of community and belonging among our veteran employees.”

Jet away to winter-inspired destinations around the world using fewer Alaska Airlines Mileage Plan miles with Global Getaways

GG

Summary

Exclusive to Mileage Plan™ members, enjoy access to unbeatable worldwide award travel offers each quarter — so you can turn your miles into unforgettable global adventures.

Each quarter will feature limited-time travel offers to select international destinations — carefully curated to help you explore rich cultures and traditions or embrace nature’s wonder.

December is the season of giving, so why not treat yourself to a winter trip to Vienna, Zurich, or Geneva, now for fewer Alaska Airlines Mileage Plan miles.

Now through Dec. 31, 2024, we are offering these destinations and more for up to 50% savings on award redemption with us and our global partners with Global Getaways. Mileage Plan members can redeem miles at alaskaair.com for travel between Jan. 1, 2025, through April 30, 2025, in economy and premium economy cabins.

Geneva, Switzerland

Now starting at 20,000 miles instead of 30,000 miles

Zurich, Switzerland

Now starting at 20,000 miles instead of 22,500 miles

Vienna, Austria

Now starting at 20,000 miles instead of 30,000 miles 

Kelowna, British Columbia, Canada

Now starting at 10,000 miles instead of 12,500 miles

Yerevan, Armenia

Now starting at 30,000 miles instead of 42,500 miles

Almaty, Kazakhstan

Now starting at 30,000 miles instead of 42,500 miles

We first introduced Global Getaways in April 2024. Over the last year we have made it easier to book redemptions and buy tickets with our partners on alaskaair.com. Our program offers enhanced simplicity, value, and availability for guests looking to redeem their Mileage Plan miles for travel with our partners. The streamlined charts provide a clearer idea of how many miles are needed to fly to and within regions of the world with partner award travel now starting as low as 4,500 miles one-way for short trips, down from 7,500 miles.

Alaska Airlines New Year’s at the Needle

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Summary

The Space Needle is proud to present Alaska Airlines New Year’s at the Needle, Seattle’s beloved pyrotechnic and light spectacular, to usher in 2025. 

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. Plus, partygoers at Seattle Center will watch the Space Needle become a canvas for the impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

The Space Needle is proud to present Alaska Airlines New Year’s at the Needle, Seattle’s beloved pyrotechnic and light spectacular, to usher in 2025. Viewers up and down the West Coast will be dazzled as hundreds of drones take to the sky leading up to the largest structurally-launched firework show in North America. This year, San Diego will join the televised event in addition to Portland, Spokane, and Seattle.

“We are so excited to partner with Alaska Airlines to bring New Year’s at the Needle to even greater heights,” said Ron Sevart, Space Needle President & CEO. “Travel has the incredible power to inspire, and Alaska Airlines has been connecting the West Coast to the world for 92 years. As we ring in 2025, I can’t think of a better sponsor to help the entire Pacific Time Zone dream even bigger for the year ahead.”

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. The formations will take viewers around the wonders of the West Coast, from San Diego to the Pacific Northwest. A drone countdown leads into a thrilling pyrotechnic display as fireworks launch from the tower at midnight. Plus, partygoers at Seattle Center will watch the Space Needle become a canvas for the impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

“As the only West Coast-based airline, we look forward to ringing in the New Year with our loyal guests, from Seattle to San Diego,” said Ben Minicucci, CEO of Alaska Airlines. “New Year’s at the Needle is one of Seattle’s most iconic celebrations and as the hometown airline, we’re honored to be a part of it.” Those in Seattle are invited to watch the skies light up in brilliant color at Seattle Center. The best viewing is at the International Fountain Lawn and the Fisher Pavilion. Attendees can also check out giveaways at Alaska Airlines’ pop-up booths at the Armory and surrounding outdoor areas, including a special giveaway for Alaska Airlines credit card holders.

Viewers at home can tune-in to the live broadcast starting at 11:30PM PT on KING 5 in Seattle, KGW 8 in Portland, KREM 2 in Spokane, and CW 8.2 in San Diego. Bonus coverage will begin at 11:00PM PT on streaming (KING5+, KGW8+, KREM2+, and over the air in San Diego on CW 8.2). Those watching the show in the surrounding area can tune in to a live simulcast of the soundtrack on HITS 106.1 in Seattle. The broadcast will include behind-the-scenes coverage of the New Year’s spectacular, and musical performances by Seattle-based band Sugar Bones live from the top of the Space Needle.

Please note, there are no New Year’s Eve events atop the Space Needle; however, the tower does have extended hours on December 31 and will be open from 9:00 AM to 8:00 PM.

Alaska Airlines takes center stage as the official airline of Coachella and Stagecoach Festivals

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Summary

Alaska Airlines is now the official airline sponsor of Coachella and Stagecoach! 

Our extensive flight network offers seamless connections from major West Coast hubs across the Pacific Northwest, California and beyond. And for festival goers in select cities in California, Arizona, Nevada and Utah, we’re making it easier than ever to get to both Coachella and Stagecoach this year.

Get ready for a first class festival experience and an unforgettable journey to the desert skies next spring! Alaska Airlines is excited to be named the official airline of Coachella and Stagecoach with its first-ever partnership.

Alaska Airlines is your ticket to good vibes with the most flights to Palm Springs*, one of the closest airports to Indio, California—home to both music festivals. Coachella returns on April 11-13 and 18-20 followed by the ultimate country music party at Stagecoach on April 25-27—explore the recently announced lineups now!

Ready to elevate your festival journey? Book today at alaskaair.com and discover that, together with Hawaiian Airlines, our extensive flight network offers seamless connections from major West Coast hubs across the Pacific Northwest, California and beyond. Fly nonstop to Palm Springs or touchdown in Southern California at convenient airports like Los Angeles, Ontario or San Diego–then caravan with friends to the heart of the Coachella Valley.

Plus, you can put your hard-earned miles to work and redeem them for flights on Alaska or Hawaiian Airlines to over 140 incredible destinations worldwide.

For festival goers in select cities in California, Arizona, Nevada and Utah, we’re making it easier than ever to get to both Coachella and Stagecoach this year! Sign up for Alaska Airlines Flight Pass, a groundbreaking subscription service with fares as low as $.01 plus taxes and fees. With lower-than-average fares, no blackout dates and the ability to earn miles, Flight Pass ensures your festival experience begins the moment you book.

Every day we connect people to the places and experiences they love most, and partnering with Coachella and Stagecoach is yet another way to deliver on that commitment. We can’t wait to welcome guests on board and provide them with the remarkable care we’re known for as they head to the desert this spring. And be sure to keep your eyes open for a few surprises and unique ‘upgraded experiences’ along the way!”

– Eric Edge

Managing Director of Marketing and Advertising at Alaska Airlines

* More flights/seats to PSP than any other carrier” (YE April 2025 as of 11/20/2024)

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Hawaiian Airlines Marks First Airport Co-Location with Alaska Airlines at SFO

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Hawaiian Airlines' check-in counter and operations at San Francisco International Airport (SFO) have moved to Harvey Milk Terminal 1, where they now share space with Alaska Airlines. This move marks an exciting new chapter as the two carriers work together to optimize operations and offer guests a more seamless travel experience.

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The Hawaiian Airlines and Alaska Airlines shared lobby at San Francisco International Airport.

 

Hawaiian’s new SFO base is the first of six relocations, which will soon include Sacramento (SMF), Ontario (ONT), Phoenix (PHX), Las Vegas (LAS) and Los Angeles (LAX). The joining of airport spaces is slated for completion by the end of 2025, though the airlines’ separate systems will remain in place until they adopt a single passenger service (PSS) system in 2026.

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Hawaiian Airlines Guest Service Agent Bruce Loli became work neighbors with his wife and Alaska Airlines Customer Service Agent Jennifer Loli, in the SFO move. "I think it’s an incredible opportunity to be an example of lōkahi (unity). My wife and I look forward to sharing aloha on both sides," Bruce shared.

 

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The Hawaiian Airlines and Alaska Airlines IT teams at the shared SFO lobby.

 

Alaska Airlines is the second largest carrier at SFO and the largest domestic carrier at Harvey Milk Terminal 1, where it consolidated operations this summer to deliver a better guest experience with advanced lobby technology and access to more gates.

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A Hawaiian Airlines Airbus A330 pulling into San Francisco International Airport alongside an Alaska Airlines aircraft.

 

Hawaiian has flown to the Bay Area since 1986 and today serves the region’s busiest airport with daily flights between SFO and Honolulu and Kahului (Maui) using its Airbus A330 and A321neo aircraft.

Alaska Airlines and Hawaiian Airlines will operate a total of four daily flights between SFO and Hawaiʻi this December. Together, the carriers carry guests around the world with an impressive combined network of over 140 global destinations. 

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Recognizing Five Years of Service Between Fukuoka and Hawaii

Hawaiian Airlines recently celebrated its fifth anniversary of Fukuoka service with a special three-day event at Tenjin’s Daimaru department store. In commemoration of the Fukuoka service and the airline’s 95th anniversary, the carrier launched an exclusive line of cute and rare miniature collectibles, also known as capsule toys, featuring four beloved Hawaiian Airlines products, including the popular loco moco in-flight meal, POG (passion orange guava) juice, sunglass sleeping mask and a small branded tote bag.

Over three days, 1,200 shoppers were invited to spin a large capsule machine to receive a limited-edition toy or be one of three winners to take home the grand prize: a trip for two to Hawaiʻi.

The event kicked off with remarks by Hawaiian Airlines Japan country director, Toru Sakaguchi.

“When we launched Fukuoka service in 2019, we could have never expected that we would have to suspend service only a few months later due to the COVID-19 pandemic. But, as soon as we were able to resume our three-times weekly service, we did so, and we’re pleased to have carried more than 115,000 guests between Honolulu and Fukuoka in that time,” said Sakaguchi. “It’s been a privilege connecting Fukuoka and Honolulu and I thank Kyushu residents for their continued support of Hawaiian Airlines.”

Miki Miyazeki was waiting for her husband to use the department store’s restroom when her daughter asked for a “gachapon” (the Japanese term for toy capsules). So, she and her daughter, who had her eye on the orange POG juice toy, stood in line and later walked away with a vacation to Honolulu. At first, Miyazeki didn’t realize she had won the grand prize; she wondered why everyone was making a commotion about a toy, but quickly understood what had happened when she was presented with a supersized “ticket” to Hawaiʻi.

“I couldn’t believe my daughter received the winning gachapon,” said Miyazeki. “The last time I went to Hawaiʻi was seven years ago for my honeymoon…and it was on Hawaiian Airlines! I’m so excited to return this time with my daughter. Hawaiʻi is a very special place for me that I have great memories of and I’m happy to make new memories with my daughter.”

3 Takeaways from our Electronic Bag Tag Launch

3 Takeaways from our Electronic Bag Tag Launch

Summary

An updated version of our electronic bag tag is now available for purchase. These bag tags enable our guests to tag their bags from the comfort of their home and help cut down the time they spend in line at the airport.

Following 18 months of feedback from our internal testers and Mileage Plan elites, we have made our electronic bag tags easier to use and added new features, including updates to the app experience, a new strap, and dedicated support.

Two years since becoming the first U.S. airline to introduce an Electronic Bag Tag program, we’re excited to unveil an enhanced version of the technology. After listening to feedback from our guests, we’ve improved the overall user experience to make your travel experience even more seamless.

Creating a premium guest experience is important to us, and we are continually working to streamline your airport experience by helping you get to security in five minutes or less. This goal prompted our use of computer vision to transform the bag drop process at some of our busiest airports and to create our electronic bag tags that let you tag your luggage from the comfort of your home.

Unlike most Bluetooth devices, our electronic bag tags don’t contain a battery and don’t need to be charged separately; they are powered and activated through the NFC signal on your phone.

The tags can be used on Alaska Airlines flights, including those operated by Horizon and SkyWest in the United States, Canada, and Belize. We plan to expand the list of eligible countries in the coming months. They can also be used on several other airlines, including our partners Icelandair and Qatar Airways. Visit bagtag.com for more details.

A host of improvements

While we were excited to see users’ immediate enthusiasm for using their tags, the last 18 months have been a period of feedback and learning. We have been working closely with our internal testers and Mileage Plan elites to make the tags easier to use and improve their functionality.

Here are three of the biggest changes:

A new and improved strap

Our original key-based strap was difficult to unlock and too rigid to easily maneuver. We replaced the strap with a more flexible, buckle-type model that makes it easier to remove while ensuring the tag stays securely attached to the bag during travel. If you already have one of our original straps, you can reach out to us at alaskaair.BagTag.com for a complimentary replacement.

Easier activation and dedicated support

We worked to streamline the process of activating the hardware through our Alaska Airlines app. Guests now have better on-screen instructions to help navigate the process, and we launched a dedicated support desk to assist guests in tackling issues with their tags. If you want to talk to someone about a problem with your electronic bag tag, please visit alaskaair.bagtag.com/support.

A new neutral setting

Our users wanted to keep their electronic bag tags attached to their bags at all times, even when traveling on an ineligible flight. To make this more convenient, we added a new blank setting so that guests can easily clear the screen after a trip has concluded.

Get your electronic bag tag today

You can purchase your own tag here for $89, and you can peruse our FAQ for more information.

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