News & stories

Gifts you can travel with, and gifts better left at home

Before you head to the airport this holiday season, make sure the gifts you’re packing will make it to your destination with you. 5 gifts better left at home Hoverboards. Battery rankings on these self-balancing devices are unreliable and they’ve been prone to fires – that’s why they’re banned from Alaska Airlines flights. Learn more: Hoverboards…

Always innovating: Alaska testing electronic bag tags

Travel can be a hassle. Nobody knows that better than the members of CX Labs, Alaska Airlines’ customer research and development team, who spend their days at the airport looking for travelers’ pain points and brainstorming ways to soothe them. Since the department’s creation in 2013, the team has tested all kinds of new products…

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