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Alaska Airlines announces new nonstop flights between Seattle and Seoul Incheon beginning Sept. 12 on Hawaiian Airlines

Summary

Alaska Airlines begins new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines starting Sept. 12, 2025.

We’re transforming Alaska’s hometown hub in Seattle into the West Coast’s new premier global gateway.

Alaska Airlines has set the date for new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines. Starting Sept. 12, 2025, guests can fly in comfort on our long-haul, widebody Airbus A330-200 aircraft to South Korea’s capital city. We initially announced the new international route this past December. Tickets can now be purchased at alaskaair.com and hawaiianairlines.com.

With the combination of Alaska and Hawaiian, Seattle is transforming into the West Coast’s new premier global gateway. By 2030, we plan to serve at least 12 nonstop international destinations with widebody aircraft from Seattle, including Seoul Incheon and Tokyo Narita. Daily flights between Seattle and Tokyo Narita begin on May 12.

Alaska’s Seattle hub is the largest airline hub on the West Coast, serving 104 nonstop destinations across North America for convenient travel options and connections.

With our robust network, we can connect our guests through our global gateway in Seattle for convenient nonstop service to Seoul and Tokyo, with additional connections to other Asian destinations with our global partners. As we grow our global network from Seattle in the coming years, we’ll announce new international routes to dynamic destinations that we know our guests are going to love to visit.”

– Andrew Harrison

Chief Commercial Officer at Alaska Airlines

The new service between Seattle and Seoul Incheon will take flight just before the start of Chuseok, also known as Korean Thanksgiving Day – one of the nation’s most important and festive holidays. It takes place in early October this year, allowing travelers to visit with family and friends in South Korea with Hawaiian’s award-winning service and hospitality.

We look forward to adding our flagship Boeing 787 Dreamliner aircraft to the Seattle-Seoul Incheon route soon.

 

All times local; September schedule shown

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Alaska Airlines inaugurates nonstop service between San Diego and Ronald Reagan Washington National Airport

Summary

This week, Alaska Airlines began service between Ronald Reagan Washington National Airport and San Diego International Airport.

This exciting new route strengthens our network while connecting people with the nation’s capital, including the largest military community in the United States.

Prior to the launch of our route, SAN was the largest U.S. airport without service to DCA.

This week, we launched our long-awaited route from San Diego International Airport (SAN) to Ronald Reagan Washington National Airport (DCA) in Washington, D.C.! These flights will provide more choice to guests and communities across our network, whether they are members of the United States military, tourists chasing cherry blossoms, or residents of Hawaii connecting to the East Coast.

A key west coast hub

As the carrier with the most nonstop destinations from San Diego, Alaska offers 40 nonstop destinations and more than 70 peak-day departures. Alaska’s combination with Hawaiian Airlines is enabling an expanded network with optimal connections on 1,400 daily flights. Together with our Global Partners, we offer one-stop service from San Diego International Airport (SAN) to more than 330 destinations.

Whether you’re flying nonstop or catching a connecting flight at SAN, www.alaskaair.com has options for what works best for you: you can book flights on 22 partner airlines or redeem Mileage Plan miles, all on our site.

“This coveted route strengthens the direct connection to the nation’s capital and helps support our regional economy with an estimated $11 million in annual visitor impact.”

– Todd Gloria

San Diego Mayor

Thank you to our local, state, and federal partners, and to Mayor Gloria for their support.

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Alaska Airlines names new Vice President of Brand & Marketing

Summary

Industry veteran Eric Edge to lead brand strategy and marketing for combined airline

Alaska Airlines today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands. In this role, Edge will oversee the marketing strategy that will deliver on the combined airline’s long-term vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

This appointment comes as Alaska Airlines continues to advance its integration with Hawaiian Airlines, creating a first of its kind dual-brand model, with one combined operation, and expanding its position as Hawai‘i’s trusted airline​. This move underscores Alaska Airlines’ commitment to preserving the unique identities of both airlines while maximizing their combined strengths to deliver best-in-class experiences to guests.

Edge will be responsible for driving awareness and adoption of the combined airline’s enhanced single loyalty program, premium product offerings and expansive global network. Key initiatives in 2025 include launching a new global gateway from Seattle with nonstop routes to Tokyo Narita (NRT) and Seoul Incheon (ICN), introducing a single loyalty program and premium credit card built for the global traveler, and managing an innovative dual brand approach for the combined airline.

“We’re focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately loyalty. Eric’s proven leadership and strategic approach to building brands make him the ideal choice to guide our marketing efforts as we continue to elevate the travel experience for our guests and drive healthy revenue growth.”

– Andrew Harrison

Executive Vice President and Chief Commercial Officer, Alaska Airlines

With more than 20 years of experience in marketing, brand strategy and digital innovation, Edge brings unique expertise from leadership roles at Postmates/Uber, Pinterest, and Facebook/Instagram. Since joining Alaska Airlines in 2022 as managing director of marketing and advertising, he has led the transformation of Alaska’s premium business strategy, successfully increasing brand perception and driving double-digit revenue growth in key markets​. Edge studied political science at San Diego State University and began his career in aviation as a flight attendant.

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Explore the World’s Natural Beauty with Alaska Airlines’ Global Getaways

Summary

Alaska Airlines’ Global Getaways offers savings of up to 50% on award redemptions to select international destinations starting at just 12,500 miles.

Members can redeem miles for travel between now through July 31, 2025, in economy and premium economy cabins, benefiting from a simplified booking process with Alaska and Global Partners.

Updated award charts provide greater value and access, with partner award travel starting as low as 4,500 miles one-way for short trips.

With much of the Northern Hemisphere coming out of its winter hibernation,  it’s time to celebrate “natural beauty” with our newest  Global Getaways! From the Cliffs of Moher in Ireland, to the Blue Lagoon in Iceland, and the Chimgan Mountains in Uzbekistan – Mileage Plan can get you there for a  fraction of the usual cost, with one-way tickets starting as low as 12,500 miles.

Now through April 11, 2025, enjoy significant savings of up to 50% off  on award redemption with us and our Global Partners to selected worldwide destinations. Mileage Plan members can redeem miles on alaskaair.com for travel between now through July 31, 2025, in economy and premium economy cabins.

International travel with Mileage Plan is just one of the many benefits of the industry’s most generous loyalty program. With Mileage Plan, you can earn miles faster when you fly with Alaska, Hawaiian, onewold ®Alliance members, or our Global Partners to more than 1,000 destinations around the world. Additionally, during the past year, we have simplified the process of booking redemptions and purchasing tickets with our partners on alaskaair.com. Our program now offers greater simplicity, value, and access for members wishing to use their Mileage Plan miles for partner travel. The updated charts make it easier to see how many miles are required for flights to different regions, with partner award travel starting as low as 4,500 miles one-way for short trips, down from 7,500 miles.

Cliffs of Moher via Dublin, Ireland

Now starting at 17,500 miles instead of 35,000 miles

Let’s Go!

Banff National Park via Calgary, Canada

Now starting at 12,500 miles instead of 20,000 miles

Let’s Go!

The Blue Lagoon via Reykjavik, Iceland

Now starting at 17,500 miles instead of 27,500 miles

Let’s Go!

Halong Bay via Hanoi, Vietnam

Now starting at 30,000 miles instead of 55,000 miles

Let’s Go!

Wentworth Falls, Blue Mountains via Sydney, Australia

Now starting at 30,000 miles instead of 42,500 miles

Let’s Go!

Chimgan Mountains via Tashkent, Uzbekistan

Now starting at 20,000 miles instead of 42,500 miles

Let’s Go!

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The REAL ID deadline is just around the corner

Summary

Beginning in early May, every air traveler 18 years of age and older will need a REAL ID-compliant driver’s license, state-issued enhanced driver’s license, or another acceptable form to fly within the United States.

If you like to use your driver’s license as your main identification to get through Transportation Security Administration (TSA) security checkpoints at the airport, it’s crucial to make sure it’ll be REAL ID-compliant and ready to fly ahead of the May deadline.

See below for a full list of state websites, where you can find out more information on how to get a REALID-compliant driver’s license.

Starting May 7, 2025, every air traveler 18 years of age and older will need a REAL ID-compliant driver’s license, state-issued enhanced driver’s license or another acceptable form to fly within the United States.

If you like to use your driver’s license as your main identification to get through Transportation Security Administration (TSA) security checkpoints at the airport, it’s crucial to make sure it’ll be REAL ID-compliant and ready to fly ahead of the May deadline.

The REAL ID Act is a federal law.

While the REAL ID Act is mandated and enforced by the U.S. Department of Homeland Security, and is not an Alaska Airlines program, it’s important to us that your travel is as smooth as possible, so we encourage you to obtain compliant identification as soon as possible.

To get flyers ready for this significant transition, we’re providing a resource for our guests, employees and the public to get the latest information about REAL ID and its fast-approaching changes.

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Here are some key things to know

Beginning May 7, 2025, your driver’s license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It’s part of a law passed by Congress. If your license is not compliant, and you don’t have another acceptable form of ID, such as a U.S. passport, you may be delayed or possibly denied entry through the TSA security checkpoint.

State licensing agencies and motor vehicle departments are expecting long lines and wait times in the weeks leading up to May 2025. If you want your driver’s license to be REAL ID-compliant, now’s the right time to make the upgrade because the rush will intensify as the deadline approaches. Why not check this off your list now?

REAL ID-compliant driver’s licenses and the processes to get them are different state to state, which can be confusing. In most cases, you’ll need to bring additional documentation to get a REAL ID-compliant driver’s license, and you might even need to make an appointment. See below for links to each state’s licensing agency or motor vehicle department.

Many states identify their REAL ID-compliant driver’s licenses with a gold star in the upper right corner, which indicates they’ll be ready to use at airport security checkpoints starting May 7, 2025. But some states, such as Washington, use Enhanced Driver’s Licenses, which do not use gold stars for REAL ID-compliant licenses. However, EDLs are considered acceptable alternatives to REAL ID-compliant cards and will also be accepted for official REAL ID purposes.

You have a choice. If you want to fly after May 7, 2025, with other acceptable identification – for example, your U.S. passport or a U.S. military ID – you can do that instead. Just remember to bring that ID to the airport.

Frequently Asked Questions

Refresh my memory. What exactly is the REAL ID Act?

Congress passed the REAL ID Act in 2005 in an effort to strengthen identification rules at airports. The act established minimum security standards for state-issued driver licenses and identification cards.

So, what happens on May 7, 2025, if I show up at the airport with my standard driver’s license as my only ID?

You may be delayed or possibly denied entry through a TSA checkpoint if you don’t have another form of approved identification. And you could miss your flight.

Will Alaska rebook me if I miss my flight because I don’t have a form of ID that is REAL ID compliant?

For our Main Cabin and First Class fares, no change fees will apply, but a difference in fare may be charged for your new flights. Per our no-show policy, you must change or cancel your reservation before your flight departs to receive future travel credit.

Saver fares cannot be changed day-of. Saver fares are eligible for a 50% credit when canceled at least 14 days prior to departure of the first flight on the ticket, or they may be eligible for cancellation under our 24-hour cancellation policy.

You can find more information about our change and cancellation policies here.

When do the rules actually change?

Currently, the Department of Homeland Security (DHS) has indicated the enforcement of the REAL ID Act starts on May 7, 2025. At that point, standard driver licenses issued by some states – such as Washington and Oregon – will not be accepted by the TSA at U.S. airports. TSA will accept enhanced driver licenses from states such as Washington, since they have established your identity and U.S. citizenship.

Am I required to get a REAL ID-compliant driver’s license?

No, it’s up to you to decide what’s best for your travel needs. You can use a current U.S. passport or a U.S. military ID at the airport to get through TSA security after May 7, 2025, just like you can right now. Just remember to bring it. Having a REAL ID-compliant driver’s license is convenient for many of us because it’s something we always carry with us. Other acceptable forms of identification can be found here.

If I update my license or get a new one, will it automatically be REAL ID compliant?

It depends on the state where you live. Some states now automatically issue a REAL ID compliant driver’s license when you renew, others, such as Washington, Oregon, Alaska, Hawaii, and California, do not. Some states will issue the compliant license for free; others will charge an additional fee. Please find your state in the list below to find more information about how to obtain a REAL ID-compliant driver’s license where you live.

Click on the state where you live to find out more on how to get a REAL ID-compliant driver’s license

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From Portland, with love: Alaska Airlines partners with Portland Thorns FC & Portland WNBA expansion team to celebrate and elevate women’s sports

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Summary

Alaska Airlines will be the official airline partner of Portland’s new WNBA team and is renewing its role as the official airline of Portland Thorns FC.

In honor of our relationship with Portland, we wanted to express our excitement for this momentous partnership through a special love letter tribute.

Fans can expect exciting experiences both on and off the field, including priority boarding for anyone wearing Thorns gear on Alaska Airlines flights departing Portland throughout 2025.

Alaska Airlines, as official airline partner of both franchises, brings fans closer with exclusive perks, rewards, content and more

Alaska Airlines is proud to announce an exciting new chapter in its relationship with Portland: the airline will be the official airline partner of Portland’s new WNBA team and is renewing its role as the official airline of Portland Thorns FC.

This collaboration builds on the airline’s 15 years of partnerships in the WNBA and 13 years of partnerships in the NWSL and serves as an extension of its love and passion for the city of Portland, its people and its professional sports teams.

“Between Portland’s new WNBA team and the impressive performance of the Portland Thorns, it’s a momentous time for women’s sports in Portland. We’ve been Portland’s leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work.”

– Eric Edge

Managing Director of Marketing and Advertising at Alaska Airlines

“We’re excited to continue our partnership with Alaska Airlines, a true supporter of both the Thorns and the Portland community. Their commitment to elevating opportunities for women has always been clear, and it’s great to see that extend to our new WNBA team. This partnership strengthens our ties to the city and ensures we’re supporting each other in meaningful ways in the pursuit of making Portland the epicenter of women’s sports.”

– Mike Whitehead

Managing Director of Raj Sports, ownership group of Portland Thorns and Portland WNBA franchise

A Love Letter to Portland

At Alaska Airlines, our relationship with Portland has always been more than ensuring its residents can get where they need to go. It’s a deep connection, built over decades of shared experiences. So, we wanted to express our excitement for this momentous partnership through something special.

As we continue our story with the Portland Thorns and the new WNBA team, we want to take a moment to share our love for this incredible city. Here’s a special tribute, written directly from the heart of Alaska Airlines:

Dear Portland,

It has been half a century since we first met, but each time we touch down at PDX, we are still so full of love for you. For your endless creativity, for those lush trees that pin our travels with green, for your spirit and your grit.

Portland, our love can be a quiet one, but our gaze is inevitably drawn to you, like a salmon swimming home, or a tourist seeking ice cream on a summer day. We have watched you make waves in women’s sports that were impossible to ignore. We witnessed your pride in the Portland Thorns, as their three championships showcased dedication and skill. We have seen how the Thorns are a testament to your love of sports and your commitment to your people.

Now, as you prepare to welcome a new WNBA team in 2026, our anticipation grows. Moda Center is an old friend, and we are excited for more as the WNBA moves in. Moreover, you have long celebrated women’s voices, creativity, and power, and it is a beautiful thing to see it rise from street to pitch to court.

The years seem to have flown by, but how lovely it is to pen chapters in our story together. Every day, we bring more than a hundred flights to your gates. With over 2,600 Alaska and Horizon employees at PDX, your community is our community. Our technicians play in your pickleball leagues, our pilots drink your coffee, our flight attendants dance in your parades. We are growing your flight options by more than 20% this year and we can’t wait to take on the world with the Portland Thorns and the WNBA team as your official airline.

You have always had our back, and we will continue to have yours. Stitched together by shared purpose, we are proud that the Thorns and Alaska will be woven together both on your kit and in your community.

So, here’s to you, Portland. We love you for all that you are and all that you inspire. From the bottom of our hearts, we are here for you.

Love,
Alaska Airlines

What’s Next for Fans and the Portland Community

Alaska Airlines has served the Portland community since 1979 and has given over $4.5 million to local non-profits since 2017. Last year, Alaska committed to evolving its presence at PDX into a major west coast hub. Currently, the airline offers more than 100 average daily departures from Portland to 58 nonstop destinations, including four international routes.

And just like their commitment to the city of Portland, this partnership will continue to grow and thrive. With the Thorns proudly featuring Alaska Airlines on the back of their kits, fans can expect even more exciting experiences both on and off the field– like anyone wearing Thorns gear will enjoy priority boarding on Alaska Airlines flights departing Portland throughout 2025, and this is just the beginning.

As part of its comprehensive partnership, Alaska Airlines will work closely with the Thorns’ social media and content teams to create a unique “Flight Fit Check” series. This series will highlight players’ personal travel styles, offering a fun and authentic way to connect the brand with fans. In addition, the partnership will support the empowerment of women in soccer through initiatives like the Thorns’ Women’s Coalition and Lead(HER)s of Tomorrow programs.

With the new WNBA franchise, Alaska Airlines will sponsor the “Throws for Charity” campaign, where miles will be tracked and donated to a mutually agreed-upon nonprofit. For each event, such as successful free throws or three-pointers, Alaska Airlines will contribute miles to a designated community partner, further supporting local charitable efforts.

Stay tuned for exclusive rewards, community initiatives, and more ways to engage with both the Thorns and Portland’s new WNBA team as part of this powerful partnership.

The Thorns begin their 2025 NWSL season on March 15 against the Kansas City Current, and the WNBA team will hit the court in 2026 at Moda Center.

For more information about the Portland Thorns, please visit www.Thorns.com and follow on social media @thornsfc.

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About Portland Thorns FC 

Founded in 2012, Portland Thorns FC have set the standard for fan support and on-field success in women’s soccer since its inaugural 2013 season. One of the world’s most supported women’s soccer clubs, Portland has led the league in attendance for eight seasons and set a new club playoff attendance record with 25,218 fans supporting Thorns FC in the 2023 semifinal match at Providence Park. Thorns FC have won the NWSL Championship a league-record three times (2013, 2017, 2022) and finished as runners-up in 2018. The club has made the postseason a league-high nine times and has won the NWSL Shield in 2016 and 2021.

About Raj Sports

RAJ Sports, led by Alex Bhathal and Lisa Bhathal Merage, focuses on investment opportunities in sports and sports-related properties, drawing on the Bhathal family’s multi-generational experience and relationships in the industry. The firm seeks to leverage the power of sports to affect broader social and economic change through a variety of business and philanthropic strategies. Its deep experience in professional sports operations and large-scale real estate developments that create thriving community centers, positions the firm to deliver valuable assets that will support further growth for the players, staff, and fans. In 2013, the Bhathal family became investors in the Sacramento Kings (NBA); subsequently building the platform to include the Sacramento RiverCats (MiLB), Stockton Kings (NBA G-League) and several sports anchored real estate developments. The 2024 acquisitions of Portland Thorns (NWSL) and the WNBA Portland expansion team represents a milestone for the city of Portland and places it at the epicenter of growth for women’s sports.

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Alaska Airlines flight attendants vote YES on new contract

Summary

Alaska Airlines’ flight attendants, represented by the Association of Flight Attendants (AFA), have ratified a new three-year contract that includes significant improvements such as increased pay, greater flexibility, and better benefits.

More than 90% of Alaska flight attendants voted, and the agreement passed by 95%, marking a major milestone for Alaska Airlines and reflecting the essential role of flight attendants in ensuring safety and operational excellence.

Alaska Airlines’ more than 6,900 flight attendants, who are represented by the Association of Flight Attendants (AFA), have ratified a new three-year contract. The agreement includes significant improvements including increased pay (including boarding and a ratification payment), greater flexibility and scheduling enhancements, better benefits and more.

This is the eighth ratified labor contract between an Alaska Air Group company and one of our represented workgroups in the last three years aimed at improving wages, quality of life, and supporting our company’s long-term success. Alaska Air Group is on a journey to transform our business, and our flight attendants are one of many groups critical to our vision in creating a remarkable travel experience for our guests.

More than 90% of Alaska flight attendants voted, and the agreement passed by 95%.

“One of the many reasons our guests choose to fly Alaska is our flight attendants and the warm welcome, fantastic service and commitment to safety they provide onboard. I’m glad to have them working under a new contract that values their contributions to Alaska, and I’m grateful to our colleagues at AFA who bargained with determination and fierce dedication for our flight attendants. We are focused on making Alaska Airlines a place for the best people in the business to grow their careers, and this new contract reflects that.”

– Ben Minicucci

CEO at Alaska Airlines

“This agreement marks a major milestone for Alaska Airlines Flight Attendants. It reflects their essential role in ensuring both safety and operational excellence. Furthermore, it will immediately and significantly improve their lives while setting a strong foundation for upcoming Joint Collective Bargaining Agreement negotiations as we move forward with the merger between Alaska Airlines and Hawaiian Airlines.”

– Jeff Peterson

AFA Alaska Master Executive Council (MEC) President

Effective March 2, 2025, the new contract includes increased pay (including boarding pay, a newly implemented market rate adjustment and more), work rules that maintain a 10-hour and 30-minute hour duty day (the shortest in the industry, alongside Southwest) and improvements in many sections of the contract such as scheduling, caps on insurance premiums and more.

The previous contract became amendable in December 2022. Contracts in the airline industry do not expire. Once they become amendable, the current contract remains in effect until a new agreement is ratified.

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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Alaska Airlines announces 2025 sponsorships with San Diego FC and San Diego Wave FC

Feature-Image-Alaska-snapdragon

Summary

Alaska Airlines is excited to announce its role as the official airline of both San Diego FC and San Diego Wave FC for the 2025 MLS and NWSL seasons.

Both teams play at Snapdragon Stadium, where Alaska holds a multiyear partnership with San Diego State University Athletics and serves as the entitlement partner for the stadium’s southeast gate entrance.

Fans and Mileage Plan members will enjoy special benefits, including chances to win stadium seat upgrades, expedited statium entry, and priority boarding while wearing team gear.

Get your scarves ready! Alaska Airlines is excited to announce its role as the official airline of both San Diego FC and San Diego Wave FC for the 2025 MLS and NWSL seasons. Both teams play at Snapdragon Stadium, where Alaska holds a multiyear partnership with San Diego State University Athletics and serves as the entitlement partner for the stadium’s southeast gate entrance.

Fans entering the Alaska Airlines Gate will have a chance to win stadium seat upgrades at each match, and Alaska Airlines Mileage Plan members using the airline’s mobile app will enjoy expedited entry through a dedicated lane at all Snapdragon Stadium events. Fans who wear San Diego FC or San Diego Wave FC gear on their Alaska Airlines flights out of San Diego will also receive priority boarding throughout the season. Stay tuned for additional information on fan rewards programs.

This is a big year for soccer in San Diego, and we are thrilled to join the excitement in partnership with both of San Diego’s pro soccer teams. Partnering with San Diego FC and continuing our work with Wave FC gives us more opportunities to provide a premium experience for members of the San Diego community, whether they’re seated at Snapdragon or in the cabin of our aircraft.”

– Eric Edge

Managing Director of Marketing and Advertising at Alaska Airlines.

Photos provided by San Diego FC and San Diego Wave FC

As the carrier with the most nonstop destinations from San Diego, Alaska offers 40 nonstop destinations and more than 70 peak-day departures. This is in addition to Alaska’s combination with Hawaiian Airlines that is enabling an expanded network with optimal connections on 1,400 daily flights. Together with our Global Partners, we offer one-stop service from San Diego International Airport (SAN) to more than 330 destinations.

“Our first year partnering with Alaska Airlines has been nothing short of a win, and we’re excited to keep reaching new heights together. From priority boarding for Wave FC fans to impactful community initiatives, Alaska Airlines has been a true teammate in elevating the fan experience. We look forward to building on this momentum and creating even more unforgettable moments for our fans, both in the air and at Snapdragon Stadium.”

– Alyssa Haynes

Head of Partnerships , San Diego Wave FC

Photos provided by San Diego FC and San Diego Wave FC

“We’re proud to welcome Alaska Airlines as the official airline of San Diego FC and to strengthen our connection with a brand that shares our commitment to the San Diego community. Having a partner like Alaska Airlines, which prioritizes innovation, fan engagement, and community impact, in our inaugural season is invaluable. Together, we’re not just making travel more accessible for our fans, but also creating meaningful experiences that extend beyond the pitch.”

– Tom Penn

SDFC CEO

Our community focus

Alaska Airlines is also working with both teams and nonprofit organizations to give back to military members and their families, donating miles for every goal scored. Alaska is partnering with Wave FC and Tragedy Assistance Program for Survivors (TAPS) to bring surviving family members of fallen military service members to Wave games, providing an incredible opportunity to connect with the team and experience unforgettable moments. Alaska is also teaming up with San Diego FC and Zero800 to support transitioning service members with game experiences and will use the miles to support their families with emergency travel needs and other support services.

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About San Diego Wave Fútbol Club

San Diego Wave Fútbol Club was founded in 2021 and competes in the National Women’s Soccer League (NWSL). The Wave quickly established itself as one of the world’s premier clubs, making history by breaking the NWSL’s single-game attendance record and reaching the playoffs in its inaugural season. The Club has continued to set new milestones, ranking #2 globally in women’s soccer attendance in 2024. Dedicated to excellence on the field and meaningful impact off it, the Wave fosters strong connections within the San Diego community under the leadership of the Leichtman Levine Family. Wave FC plays its home matches at the state-of-the-art Snapdragon Stadium. For more information, visit sandiegowavefc.com.

About San Diego FC

San Diego FC is Major League Soccer’s 30th Club, competing in its inaugural season at Snapdragon Stadium in 2025. The Club is jointly owned by Sir Mohamed Mansour, a distinguished entrepreneur, investor, and philanthropist with global ties in the sport, and the Sycuan Band of the Kumeyaay Nation, the first Native American tribe with a significant ownership stake in a men’s professional team across all major sports leagues. Manny Machado, San Diego’s perennial MLB All-Star, is an investor in the Club. San Diego FC is a proud member of the Right to Dream community, a global network of youth academies and professional football clubs. San Diego FC’s stated vision is to become the epicenter of football excellence and innovation in North America.

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Hawai‘i’s first full-circle commercial pilot development program expands opportunities for local students

Summary

Horizon Air is paving the way to the flight deck for aspiring pilots in Hawaiʻi by providing a path to potentially join Horizon Air while easing the financial burden of training costs.

Hawaiʻi students are invited to apply and can obtain the necessary experience and flight ratings through flight schools in Hawai‘i at their own pace.

Horizon Air, the regional airline subsidiary of Alaska Air Group, which includes Alaska Airlines and Hawaiian Airlines, is paving the way to the flight deck for aspiring pilots in Hawaiʻi – without needing to leave the islands for training. The program, the first of its kind in Hawaiʻi, provides pilots with a path to potentially join Horizon Air while easing the financial burden of training costs.

Local students are invited to apply and can obtain the necessary experience and flight ratings through flight schools in Hawai‘i at their own pace. Once selected, participants in the Horizon Air Pilot Development Program will receive a $12,500 flight training stipend, a conditional job offer at Horizon Air upon graduation and meeting hiring requirements, pilot mentorship and networking opportunities, exclusive access to company events, and personalized support throughout their training.

More than 430 students nationwide are enrolled in Horizon Air’s Pilot Development Program. The airline employs nearly 3,500 people and operates a fleet of 44 Embraer E-175 jets. Headquartered in Seattle, Horizon serves more than 50 destinations on the West Coast and beyond. Horizon has crew bases in Anchorage, Alaska; Boise, Idaho; Everett, Seattle and Spokane, Washington; and Portland and Medford, Oregon.

We are very excited to provide pilots from Hawaiʻi not only an opportunity to join us at Horizon, but also a path to eventually come home to Hawaiʻi to fly the rest of their careers. Horizon’s seven pilot bases and the communities we serve in the Pacific Northwest and beyond offer students some incredible flying experiences while they build their time.”

– Carlos Zendejas

Vice President of Flight Operations for Horizon Air

Yesterday, employees from Horizon, Alaska and Hawaiian joined Hawaiʻi Lt. Governor Sylvia Luke, along with nearly 60 student pilots, at the Honolulu facility of Pacific Flight Academy, which was co-founded by Hawaiian Airlines Airbus A330 First Officer Babak “Bobby” Nikkhoo.

“Being born and raised in Hawai‘i, it was always my goal to be able to serve my community here at home. This program is a game-changing opportunity – one that has never existed before – for aspiring pilots from across Hawai‘i to be able to train right here in the state and potentially advance into careers with a world-class airline.”

Anais Rodriguez

Student Pilot at Pacific Flight Academy

The aviation sector plays a crucial role in keeping Hawai‘i’s residents and islands connected to the world. By training and retaining homegrown pilots, this program strengthens the future of air travel to and from our islands. Investing in local students through Horizon Air not only supports Hawai‘i’s economy but also empowers the next generation of pilots.”

– Lt. Governor Luke

Horizon Air anticipates a steady need for skilled pilots as the company grows to support the combined global network of Alaska and Hawaiian. Prospective local aviators can learn more and apply at www.careers.alaskaair.com/career-opportunities/pilots/pdp/.

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Alaska and Hawaiian Airlines Unite for a Festive Lunar New Year Celebration in San Francisco 

Summary

From Seattle to San Francisco, we welcomed the Year of the Snake with vibrant celebrations that united our employees and communities in joy and tradition

The San Francisco Chinese New Year Parade sees over 1 million spectators each year and is the largest of its kind outside of Asia

As the vibrant parade marched through the streets of San Francisco, the air filled with the rhythmic sounds of gongs and the cheers of onlookers, Grace felt an overwhelming sense of pride. As a Hawaiian Airlines flight attendant, she was honored to represent not just Hawaiian but also Alaska Airlines.

“The most memorable part of the experience was the excitement and unity among everyone representing Alaska and Hawaiian. Even though we are two groups coming together in a unique way, there was a natural ease—an energy that flowed organically. Everyone interacted in a genuine way, making it feel effortless to represent both brands as one.”

– Grace

Flight Attendant, Hawaiian Airlines

Together, for the first time, Hawaiian Airlines employees joined Alaska Airlines for the San Francisco Chinese New Year Parade & Festival—where thousands of spectators gathered to watch the dazzling parade. The crowd looked on in awe as the Dance Team performed choreographed routines alongside the company’s striking red and gold snake float.

As the parade’s title sponsor, Alaska Airlines is honored to celebrate not only the Year of the Snake in the Chinese zodiac, but also its significance in the Vietnamese and Korean New Year traditions—embracing all the communities touched by this holiday. 

Photos by Joe Nicholson, Alaska Airlines

“I am half Taiwanese and as a kid my mom always made sure we celebrated Chinese New Year. It was so important to her that we were able to take part and understand our culture. We would sit and make dumplings, prepare noodles, fish, and pass out hongbao (red envelopes). As my mother got older it became my responsibility, as the eldest daughter, to take over those traditions and I am proud to pass those traditions on to my son. It was so incredible to get to participate in the Lunar New Year festivities and to be surrounded by so many people who wanted to celebrate and honor our Asian traditions.”

– Mary

Accounts Payable Supervisor, Alaska Airlines

Alaska Records Analyst MyHoa, who celebrates Tết from the first day of the first month of the Vietnamese lunar calendar until at least the third day and has volunteered in the parade’s festivities before, said each year is just as exciting as the last.

“Everyone was waving, cheering, and dancing when our float passed by,” MyHoa said. “Family gatherings mean a lot to me on Lunar New Year. It’s important for me to be part of Alaska Air Group’s Lunar New Year festivities so I can show our community how much our Alaska family cares.”

“The camaraderie of all our fellow coworkers participating was so fun. Whether you were walking, part of the dance team, or riding the float, it felt so amazing to be part of this experience,” Mary said. “The San Francisco community was electric and the turnout was HUGE! As we walked and waved at the crowd, they would yell to us ‘We love Alaska Airlines’ or ‘Thank you all for being here!’ You could tell that the community really appreciated us hosting the event and taking pride in the community.”

San Francisco’s weekend festivities weren’t the only way we came together to embrace the new year. Members of our Air Group Pan Asians (AGPA) business resource group kicked off the celebrations with a mesmerizing Lion Dance performance at our Seattle headquarters, bringing the same energy and joy to employees.

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California’s Public Affairs team hosted a thoughtful brunch in San Francisco’s Chinatown, bringing together community leaders from the local Asian American and Pacific Islander community. The team surprised organizations — Very Asian, Chinese Culture Center of San Francisco and Asians Are Strong — with 200k miles to further their missions. Led by Managing Director David Tucker and Public Affairs Senior Manager J’Keren Sears, the team also welcomed filmmaker Sean Wang as a special guest to explore the cultural and generational themes behind his film “Didi.”

Photo by Riley Dabin, Hawaiian Airlines

As Alaska Airlines and Hawaiian Airlines continue to come together, events like these highlight the deep connections we share in culture, tradition and community. With the Year of the Snake symbolizing strength and prosperity, we look forward to an exciting year ahead—united in our commitment to uplifting the communities we serve.

“I have only been with Alaska for a little over a year and was honored to have the opportunity to take part in the Chinese New Year Parade. Having our Hawaiian Airlines family there made it so special, and I truly loved the chance to get to know some of our new family. I can’t wait until next year,” said Mary.

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About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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Experience more with Alaska Mileage Plan™ Unlocked

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Summary

Gain access to unique and exclusive events – like food & wine, sporting events, music, entertainment, and travel – with our new program: Mileage Plan™ Unlocked. The only way to gain entry is through miles.

HawaiianMiles members: To redeem a Mileage Plan™ Unlocked experience, make sure you transfer your HawaiianMiles to Mileage Plan miles.

Beginning today, Mileage Plan™ members can use their miles to access a curated collection of unique and exclusive events with our new program: Mileage Plan™ Unlocked. Experiences include passes to Coachella and Stagecoach, exclusive access to Alaska Airlines suites at sporting events and concerts, getaways to places like Alaska and Guatemala, and dinner at renowned restaurant Church Vineyards in Napa, Calif. – with miles being the only way to gain entry. Mileage Plan™ Unlocked will also feature exclusive events with Seattle’s renowned chef Renee Erickson in partnership with ForeverOut, a new Pacific Northwest initiative from EverOut, the go-to going-out guide for Seattle and Portland.

Mileage Plan™ members can participate in auctions for premium events, while other experiences will be available to purchase with miles outright. With opportunities spanning food and wine, sporting events, music, entertainment, and travel, starting as low as 10,000 miles, there’s an opportunity for everyone to find something that suits their interests! Check out the experiences here and keep an eye out as more events and experiences will be added.

Experience more with Alaska Mileage Plan

This news comes on the heels of additional Mileage Plan™ program enhancements, including benefits like the ability to redeem Mileage Plan™ miles on Hawaiian Airlines-operated flights, select benefits for Mileage Plan™ elites when flying on Hawaiian Airlines, and the ability to earn miles across both programs.

And in October 2024, we announced members could choose new perks at certain milestone moments, such as bonus miles, lounge access and more. One of the perks available in the Mileage Plan™ program includes a discount code for an Mileage Plan™ Unlocked experience (for example – 75,000 miles off an Mileage Plan™ Unlocked experience when you hit the MVP Gold 100K milestone level).

HawaiianMiles members wanting to participate in Mileage Plan™ Unlocked experiences can transfer their HawaiianMiles to Mileage Plan™ miles, then redeem for an Mileage Plan™ Unlocked experience. Click here to learn how.

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Unlocking our shared loyalty benefits on Alaska Airlines and Hawaiian Airlines

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Summary

Status match is now available between Alaska’s Mileage Plan and HawaiianMiles.

Members can redeem Alaska Mileage Plan miles on Hawaiian Airlines-operated flights.

Mileage Plan elites can now also get select benefits when flying on Hawaiian Airlines.

How are we rewarding our members with even more benefits? Let us count the ways … we’re now offering status match between Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles, the ability to redeem Mileage Plan miles on Hawaiian Airlines-operated flights, select benefits for Mileage Plan elites when flying on Hawaiian Airlines, and the ability to earn miles across both programs.

These benefits are the first step in our upcoming single combined loyalty program that will continue to deliver the most generous benefits in the industry.

Experience more with Status Match

HawaiianMiles members can link their HawaiianMiles and Mileage Plan accounts together to have their status matched, allowing them to enjoy elite benefits when traveling on either airline.

And, if those guests earned elite-qualifying miles (EQMs) in both Mileage Plan and HawaiianMiles in 2024, they’ll be awarded the highest possible status based on their combined EQM balance. Even non-elite members can benefit from linking their accounts – if they have elite qualifying miles in both programs, their combined balance could qualify them to become elite.

Importantly, if a guest only has an Alaska Mileage Plan account, there is no need to sign up for a HawaiianMiles account – they can receive benefits by using their Mileage Plan number when flying on Hawaiian Airlines-operated flights (see below).

After status matching, in addition to enjoying Mileage Plan elite benefits when flying Alaska and using their Mileage Plan number, HawaiianMiles elites will also be able to enjoy the benefits of oneworld® status when using their Mileage Plan number and flying on oneworld® partners.

oneworld® status unlocks access to a variety of privileges, including priority check-in, access to international first and business class lounges (depending on tier), preferred boarding, fast track through security, baggage benefits and more. With flights on global partners like American Airlines, Japan Airlines, and Qantas, all of which fly from the Hawaiian Islands, HawaiianMiles elite members will have access to even more benefits around the world.

Note, Hawaiian Airlines intends to join the oneworld® alliance in 2026, in conjunction with Alaska Airlines and Hawaiian Airlines reaching a single passenger service system. oneworld® benefits do not apply when flying on Hawaiian Airlines.

If you currently have HawaiianMiles Status only, here is what you will be matched to:

If you have elite-qualifying miles with Alaska Mileage Plan and HawaiianMiles, here is what you could be matched to:

Need a refresher on the elite benefits for these programs? 

Click the links below.

Mileage Plan benefits
HawaiianMiles benefits
oneworld® benefits

Alaska Mileage Plan elite benefits while flying Hawaiian Airlines

Mileage Plan elites also now have access to select benefits when flying on Hawaiian Airlines-operated flights, including priority check-in, priority boarding, complimentary baggage, complimentary preferred seats at booking, and access to Extra Comfort seats at check in*- no status matching required. Simply use your Mileage Plan number when traveling on a Hawaiian Airlines flight.

*First come, first served based on availability. Main cabin basic not eligible.

Redeem Mileage Plan miles on Alaska, Hawaiian, oneworld® and Alaska global partners

Not only can guests use their Mileage Plan number to earn miles on Alaska and Hawaiian Airlines, but they can also now redeem those miles on both Alaska and Hawaiian in all classes of service (subject to availability, and restrictions apply), providing guests greater flexibility and value. The sky is the limit, whether you’re booking lie-flat business class on our new Seattle to Tokyo route, a lie-flat first class seat from Seattle to Honolulu or a main cabin neighbor island flight from Maui to Kona.

Visit alaskaair.com to redeem Mileage Plan miles for Hawaiian flights. HawaiianMiles members who want to redeem awards that include both Alaska and Hawaiian flights can transfer their HawaiianMiles to Mileage Plan miles, then redeem via alaskaair.com.

Reciprocal Earn

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Guests can now earn miles towards their respective loyalty programs – either Mileage Plan or HawaiianMiles – whether they’re flying Alaska or Hawaiian, provided that their frequent flyer number is entered into the reservation.

These miles also count toward elite status and toward the new milestones introduced this year within Mileage Plan.

Coming soon: Enjoy your cardholder bag benefits on Hawaiian Airlines

Beginning later this spring, Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders will receive one free checked bag for themselves and up to six guests on the same reservation when using their card to book Hawaiian Airlines-operated flights.*

Visit our Free Bag FAQ to learn more.

*This credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

What to do next?

HawaiianMiles members:

Link your accounts and, if eligible, receive a status match on Alaska.

Mileage Plan members:

Use your Mileage Plan number on your next Hawaiian Airlines-operated flight to earn elite-qualifying Mileage Plan miles and to receive select elite benefits.

All members:

Use your Mileage Plan miles to book your next flight operated by Hawaiian Airlines or awards that include both Alaska and Hawaiian flights on alaskaair.com.

And this is just the beginning. We remain committed to offering both Alaska and Hawaiian guests more benefits and value as we work towards our single loyalty program later this year. Stay tuned for more updates!

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