Top Fall Menu & Movie Pairings to Elevate Your In-Flight Holiday Experience

Summary

Enjoy these perfect menu and movie pairings for a memorable in-flight experience this holiday season!

With over 800 free movies and TV shows—from hot new releases to holiday classics—we’ve got your ticket to entertainment!

Food is available for purchase on most flights over 1,100 miles. Guests can pre-order hot and fresh meals up to 20 hours before your flight via our mobile app or alaskaair.com.

As the holiday season approaches, we’re excited to elevate your travel experience with festive fall flavors and flicks, bringing joy to every bite and blockbuster on your journey.

Starting Nov. 6, guests can enjoy our freshly curated fall menu and movie combos to make holiday travel cozier & more delightful. Whether you’re in the mood for savory Maple Chicken paired with a feel-good comedy or craving a flavorful Mediterranean Falafel Bowl alongside a laugh-out-loud holiday classic, we’ve got the perfect dish and movie for you!

Meal-and-Movie Pairings:

Spice is Right Salad

The Holiday

This light yet flavorful salad pairs well with a feel-good, romantic comedy that brings warmth and charm, just like the bright chimichurri and spicy tahini dressing.

Ingredients: Designed in partnership with Evergreens™: Romaine and mixed mesclun greens, ancient grain mix, jalapenos, roasted sweet potato and sweet bell pepper, topped with roasted sunflower seeds and feta cheese, along with a bright chimichurri sauce and a savory spicy tahini dressing.

Available in: Main Cabin

Cubano Sliders

Fred Claus

Enjoy these hearty sliders with this classic holiday comedy, perfect for kicking back and indulging in some laughs and flavors.

Ingredients: Tender pork loin and Black Forest ham with pickle, mustard and Swiss cheese served on King’s Hawaiian® sweet slider buns. Served cold.

Available in: Main Cabin

Fruit & Cheese Platter

Last Christmas

Light and snackable, the platter complements this romantic drama, ideal for savoring without distractions.

Ingredients: Cheese the day with this signature crowd pleaser. Featuring: Beecher’s® Flagship cheese, Tillamook® sharp cheddar, brie, Partners® crackers, Seattle Chocolate truffle.

Available in: Main Cabin

Maple Chicken

Elf

The warm, comforting maple flavors match the joyful, feel-good vibes of Elf, creating an all-around cozy experience.

Ingredients: Maple & herb marinated seared chicken breast, topped with a black pepper & thyme jus sauce, served with a creamy potato gratin, and roasted Brussel sprouts. (Made without Gluten Ingredients)

Available in: First Class – Lunch/Dinner | Elf arriving in December

Birria Bowl

Polar Express

The rich, warm flavors of the Birria bowl pair well with this magical holiday movie, creating a journey within a journey.

Ingredients: Tender braised, boneless adobo beef served with Spanish-style rice, plantains, green salsa, and cotija cheese. Topped with fresh pico-de-gallo. (Made without Gluten Ingredients)

Available in: First Class – Lunch/Dinner

Cranberry Balsamic Braised Beef

Four Christmases

With festive flavors of cranberry and balsamic, this hearty dish is perfect alongside a movie about the ups and downs of family gatherings.

Ingredients: Slow braised steak topped with a cranberry balsamic jus sauce, served alongside creamy red potato mash and roasted baby carrots. (Made without Gluten Ingredients)

Available in: First Class – Lunch/Dinner

Autumn Squash Frittata

Kung Fu Panda Holiday

The frittata’s warm flavors complement this fun, light-hearted holiday special, perfect for a cozy brunch vibe on board.

Ingredients: Baked squash & cheese frittata made with cage-free eggs, served with searched chicken breakfast sausage, herb roasted potatoes and a red pepper sauce. Hot sauce available upon request. (Made without Gluten Ingredients)

Available in: First Class – Breakfast

Autumn Apple Pancakes

National Lampoon’s Christmas Vacation

The comforting, spiced apple flavors make this an ideal breakfast to enjoy with a nostalgic holiday classic.

Ingredients: Buttermilk & spiced-apple pancakes, served with a salted caramel sauce, seared chicken-apple sausage, and cage-free creamy scrambled eggs. Syrup served upon request.

Available in: First Class – Breakfast

Mediterranean Falafel Bowl

Shrek the Halls

This vibrant, veggie-packed bowl and quirky holiday special are a perfect pair—serving up unexpected flavors and festive fun with a twist!

Ingredients: Fried chickpea falafel patties, served on top of a cauliflower mash, roasted baby carrots, and black garlic, topped with a spicy romesco sauce. (Made without Gluten Ingredients & Vegan. Pre-order only)

Available in: First Class – Lunch/Dinner

Northwest Deli

Deadpool & Wolverine

This selection of the Northwest’s finest snacks is the perfect match for the bold, cheeky energy of Deadpool & Wolverine. 

Ingredients: A selection of the best snacks in the Northwest. Featuring: Boulder Canyon classic sea salt potato chips, Old Wisconsin® beef salami Stick, Madi K’s whole natural sea salt roasted almonds, Glacier Ridge Farms™ smoked gouda gourmet cheese spread, La Panzanella multigrain Croccantini, Brown & Haley Almond Roca®. Purchase onboard/pre-order.

Available in: Main Cabin | Deadpool & Wolverine arriving in December

Kids’ Choice

Inside Out 2

A fun snack pack for kids to enjoy with a feel-good animated movie that’s engaging and heartwarming.

Ingredients: Fun, flavorful fuel for young flyers. Featuring: Pirate’s Booty white cheddar puffs, Old Wisconsin® honey brown sugar turkey snack stick, Tree Top® strawberry applesauce, KIND® Kids chewy chocolate chip granola bar, Albanese® Ultimate gummi bears, and a Wikki Stix Play Pack. Purchase onboard/pre-order.

Available in: Main Cabin

This fall, we’re thrilled to welcome back the beloved “Beets So Fly” salad, designed in partnership with Evergreens ™ to our Main Cabin! Just in time for the holiday season, this vibrant dish is sure to brighten your flight.

Picture this: Crisp romaine and mixed greens tossed with pickled beets, zesty pickled red onions, refreshing cucumbers, crunchy walnuts, and creamy feta, all topped off with a sprinkle of black pepper and a drizzle of Dijon balsamic dressing. Plus, it’s served with delicious roasted chicken!

With Alaska Airlines, you can purchase food on most flights over 1,100 miles. You can pre-order hot and fresh meals via the Alaska App or alaskaair.com. Just place your order two weeks to 20 hours before your flight.

Pro tip: Get 20% back on all Alaska Airlines inflight purchases when you pay with your Alaska Airlines Visa Signature® or Visa® Business card.

Choose a sustainability-aligned way to skip those year-end mileage runs: Alaska Airlines once again enables guests to support Sustainable Aviation Fuel while earning Elite-Qualifying Miles

Summary

Alaska Airlines Mileage Plan members can earn Elite-Qualifying Miles by purchasing sustainable aviation fuel (SAF) credits, providing an eco-conscious alternative to mileage runs through December 31, 2024.

Mileage Plan members can take action on their travel-related emissions and earn up to 5,000 EQMs per year.

Through partnerships with companies like Microsoft, and groundbreaking efforts with E-Jet® fuel, Alaska is advancing SAF development as part of its “EverGreen journey” to decarbonize aviation.

After a successful test year in 2023, Alaska Airlines has brought back the opportunity for loyal guests to earn their elite status by supporting sustainable aviation fuels (SAF). The program provides guests with the ability to take action on their travel-related carbon emissions by purchasing SAF credits while also earning Elite-Qualifying Miles (EQMs).

Software partner Chooose enables this online offering. Through December 31, 2024, Alaska Mileage Plan members will earn 500 EQMs per $100 of SAF credits purchased (with a 5,000 EQM limit) when purchasing SAF credits via a booking on alaskaair.com. Or by visiting alaskaair.chooose.today/eqm.

 

These funds will contribute to the purchase and use of SAF while providing a sustainability-aligned way to reach that year-end mileage target and earn elite status for the year ahead. Last year, the airlines launched a similar program with great success, supporting over 500,000 gallons of SAF with 8.6% of participating Mileage Plan members maximizing their contribution of $1,000.

This offering is linked to the feature Alaska launched in May of 2024, which gives guests the choice to voluntarily support SAF by purchasing SAF credits during the booking process. Guests can choose to support SAF in an amount based on a percentage of the estimated emissions footprint associated with their flying when they book a ticket on alaskaair.com.

While SAF is a critical part of the journey to decarbonize aviation, it will take all of us to grow supply and make it commercially viable for widespread use. Alaska has an all-in approach to advance SAF, including engaging our guests in the journey while helping them meet their elite status goals.”

– Diana Birkett Rakow

Senior Vice President of Public Affairs and Sustainability at Alaska

Closing the SAF gap: Our commitment to expanding sustainable, low-emission fuel alternatives

SAF is currently 2 to 7 times more expensive than jet fuel and there isn’t enough SAF to meet demand, with less than 1% of current demand being produced globally. Alaska has been a leader in advancing the market for SAF and since 2010, has worked with a coalition of partners to advance SAF – which can produce up to 80% lower carbon emissions than traditional jet fuel on a life cycle basis – on multiple fronts including:

Partnerships with companies like Microsoft and others, to work towards reducing emissions from business travel;

Being the first U.S. carrier to fly several routes using SAF in 2011;

Working with the Department of Energy and Wells Fargo to convene a daylong conversation on the opportunities and challenges in scaling SAF with stakeholders across multiple industries, finance, SAF production, policy, infrastructure, research and academia;

An agreement with E-Jet® company Twelve to collaborate on and execute the first commercial flight powered by E-Jet® fuel – produced using recaptured carbon. Alaska recently participated in the company’s Series C funding round;

Generated $318 million in operating cash flow for the third

Held $2.5 billion in unrestricted cash and marketable securities as of September 30, 2024.

And an agreement with Shell Aviation to expand the SAF market while working together to deepen the understanding of the technology, infrastructure, carbon accounting systems and public policy support needed to scale supply;

Alaska’s collaboration with Chooose

This program is part of Alaska’s continued sustainability strategy, the company’s “EverGreen journey,” and includes immediate actions and long-term investments to reduce the carbon emissions of our operations, minimizing waste, and protecting local ecosystems.

Alaska Air Group reports third quarter 2024 results

Summary

Alaska Air Group led the industry with a 13% pretax margin.

The acquisition of Hawaiian Airlines was completed and integration work is underway.

We’re on track to finish the year strong and expect to be among the top 3 pre-tax margin producers in the industry for the full year.

Alaska Air Group (NYSE: ALK) today reported financial results for the third quarter ending September 30, 2024.

Air Group closed out a strong third quarter, generating GAAP pretax margins of 10.7% and earnings per share (EPS) of $1.84. On an adjusted basis, our pretax margin of 13.0% will lead the industry. Given Air Group’s completed acquisition of Hawaiian Airlines on September 18, 2024, quarterly financial statements include approximately 13 days of Hawaiian Airlines results.

There has been no better time to be part of Alaska Air Group. By bringing together Alaska and Hawaiian’s remarkable service, expansive networks, distinct cultures, and shared values, we are creating a resilient airline that can meet the challenge of competing in a rapidly shifting industry. We have the resources and flexibility to navigate challenges, embrace new opportunities, and write the next chapter for our company. Our industry leading margins and strong operational performance are proof points that we are making the right investments to differentiate ourselves from our domestic-focused peers. Today’s results reinforce we are on the right path for the future.”

– Ben Minicucci

President & CEO of Alaska Air Group

Quarter in Review

We are excited to host our Investor Day on December 10th, where we will share more detail about our vision as a combined company, including higher synergy estimates driven by the combination, discuss our strategy to expand margins and generate free cash flow, and provide 2025 guidance. Given the proximity of third quarter earnings to our Investor Day, we announced on October 21st that we would not hold an earnings conference call this quarter. While we expect to resume regular quarterly earnings calls again in January 2025, this quarter we are providing additional narrative on our third quarter performance, including discussion of Air Group trends excluding Hawaiian Airlines within our earnings release today.

Air Group’s consolidated results reported in the third quarter of 2024 include 13 days of Hawaiian Airlines results, while prior comparable periods exclude any Hawaiian results. Except where noted below, the following discussion of Air Group’s third quarter performance reflect legacy-Alaska performance, excluding Hawaiian for the 13 days it was part of the combined company.   

Income and EPS

Today we reported GAAP net income of $236 million, or $1.84 earnings per share for the third quarter of 2024. Excluding special items and mark-to-market fuel hedge accounting adjustments, we reported net income of $289 million, or $2.25 earnings per share, significantly exceeding our original guidance for the quarter of $1.40 to $1.60 and coming in at the high end of our revised guidance published on September 12th. Our adjusted pretax margin of 13.0% led industry peers for the 2nd consecutive quarter and continues to demonstrate the strength of our business model. We have built a solid foundation of robust earnings and operating cash flow generation that we’re excited to continue building on through the combination of both Alaska and Hawaiian Airlines, as we realize substantial synergies amidst a strong demand environment and constructive industry backdrop.

Revenue

During the quarter, Alaska saw unit revenues inflect positive in August, with strength in booking trends continuing into the fourth quarter. We’ve seen improvement across the Alaska network, in particular in the Pacific Northwest and Latin America regions. Corporate demand showed renewed strength in September and into October, which drove meaningful yield improvements on close-in bookings. Managed corporate revenue grew 9% year-over-year in the third quarter with double digit growth from the technology and professional services industries. Premium revenue performance also remained strong this quarter, continuing to outperform main cabin, with first and premium class revenue up 10% and 8% year-over-year respectively on 5% year-over-year growth in premium seat capacity. Unit revenues are expected to continue their positive trajectory, from up low-single digits in the third quarter to up mid-single digits in the fourth quarter.

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The opportunities for this newly combined global airline are clear, and we are poised to be the airline that connects the West Coast to the world with an experience rooted in care and performance. We are investing in our commercial engine to compete more effectively with the larger carriers, increase loyalty among our guests and realize synergies from both our commercial and cargo businesses. These investments include re-imagined lounge and onboard offerings designed to meet the needs of our most loyal guests, optimized route networks that get people to more places in less time, a seamless booking to boarding experience, and more.”

– Andrew Harrison

Chief Commercial Officer, Alaska Airlines

Operationally, Alaska delivered a reliable performance for our guests during their peak summer travel plans, not only flying our largest ever summer schedule, but doing so with a 99.2% completion rate. Growth this year has been impacted by delayed aircraft deliveries, which we expect to continue due to the ongoing strike at Boeing. Further aircraft delivery delays are expected to limit capacity growth in the final quarter of 2024 relative to our prior resource planning expectations earlier in the year.

Costs

Costs performed as expected and were in line with our prior guidance, although unit costs remain pressured from lower capacity due to delivery delays. We remain resourced for higher capacity and are experiencing the lowest attrition rates across the company since 2019. One-third of our second half 2024 unit cost increases on a year-over-year basis are directly related to relative overstaffing given originally higher planned flying volumes, as well as the natural pressure that lower capacity puts on our fixed cost base which is about half of total costs. We expect this pressure to be transitory and to return to optimized resource levels relative to our capacity throughout 2025. Despite this, productivity for the quarter improved 4.6% year-over-year. 

Our expected profit sharing payouts increased materially in the quarter, primarily driven by lower fuel prices and improving revenue trends, offset by a reduction in expected wage expense from our tentative agreement with our flight attendants which did not ratify during the quarter.

Balance Sheet and Capex

Turning to our balance sheet, we ended the quarter with total liquidity of $3.4 billion, inclusive of approximately $850 million in undrawn lines of credit which were upsized following the closing of the Hawaiian acquisition. Subsequent to quarter end, we raised $2.0 billion in Term Loan B and Bond debt collateralized by Alaska’s Mileage Plan program. The bond offering garnered investor interest of greater than 7x our issued amount, and we achieved the tightest spreads seen on similar debt within the industry outside of the pandemic, a testament to the strength of our loyalty collateral and our balance sheet. Approximately $1.4 billion was used to repay higher-yielding debt assumed in the merger, which we expect to result in annual interest cost savings of approximately $30 million over the next twelve months. Following the loyalty financing and debt repayments in October, our debt to capitalization and net leverage sit today at 58% and 2.4x respectively, still among the strongest balance sheets in the industry.

For capital expenditures, we continue to plan to incur approximately $1.2 to $1.3 billion in 2024. This amount assumes we pay for 18 737 Max aircraft this year, subject to Boeing delivery ability.

Hawaiian Airlines Trends

Although we only recently completed the acquisition of Hawaiian Airlines, we are encouraged by the continued improvement in the Hawaiian network. Following significant losses incurred in the fourth quarter of 2023, Hawaiian’s EBITDAR turned positive in the second quarter and pretax results are expected to approach break even in the fourth quarter. The improvement is expected to be driven by both revenues and costs. North America PRASM inflected positive during the third quarter and we expect will be up mid-single digits year-over-year in the fourth quarter, while International PRASM is gradually improving from down double digits toward flat year-over-year in the fourth quarter of 2024. Neighbor Island results are also showing material year-over-year improvements. Several temporary cost headwinds that have challenged Hawaiian’s performance have mostly passed, with the impact of the A321 GTF engine-driven groundings fully resolved and the majority of the A330 Amazon freighter and 787 new fleet startup related costs completed.

Integration

With a proven playbook from our integration of Virgin America, we are prepared and excited to begin in earnest to bring the operating platforms of Alaska and Hawaiian together, while we maintain the legacy and value of both brands, each of which have been built over 90 years respectively. We plan to achieve three significant integration milestones in the next 18 months – the launch of a single loyalty platform, receipt of a single operating certificate, and integration of our passenger service system. We will also soon begin working with our labor-represented workgroups to start the joint collective bargain process.

We are on track to finish the year strong and expect to be among the top 3 pretax margin producers in the industry for the full year, inclusive of Hawaiian’s results from the date of acquisition closing. There is much to be excited about for our airlines as we move ahead and begin unlocking the multiples of potential we can accomplish as a combined company. 

Fourth Quarter 2024 Guidance

For the fourth quarter, we expect the following results, inclusive of Hawaiian. Expectations for the fourth quarter are compared to pro forma historical results, as if the acquisition had occurred on January 1, 2023. Pro forma historical results were included with this Form 8-K. Full year 2024 EPS is expected finish above the midpoint of our previous guidance of $3.50 to $4.50 per share, inclusive of Hawaiian’s results.

(a) Earnings per share guidance assumes non-operating expense of approximately $50 million and a tax rate of approximately 28%.

Financial Results and Updates

Reported net income for the third quarter of 2024 under Generally Accepted Accounting Principles (“GAAP”) of $236 million, or $1.84 per share, compared to net income of $139 million, or $1.08 per share, for the third quarter of 2023.

Reported net income for the third quarter of 2024, excluding special items and mark-to-market fuel hedge accounting adjustments, of $289 million, or $2.25 per share, compared to net income of $237 million, or $1.83 per share, for the third quarter of 2023

Subsequent to quarter end, Air Group completed $2 billion in financing, backed by the Company’s Mileage Plan program. Approximately $1.4 billion was used in October to refinance certain debt acquired with Hawaiian Airlines, which is expected to result in interest cost savings of approximately $30 million over the next twelve months.

Repurchased 367,705 shares of common stock for approximately $14 million in the third quarter, bringing total repurchases to $63 million for the nine months ended September 30, 2024.

Generated $318 million in operating cash flow for the third

Held $2.5 billion in unrestricted cash and marketable securities as of September 30, 2024.

Consolidated and upsized the Company’s existing revolving credit facilities to $850 million in support of our overall liquidity target.

Operational Updates

Alaska received two 737-9 aircraft and one 737-8 aircraft during the quarter, bringing the totals within the airline’s fleet to 72 737-9s and five 737-8s. Hawaiian received its fourth A330-300 freighter from Amazon.

Completed Starlink installation on Hawaiian’s 24 A330 aircraft, offering high-speed Wi-Fi free of charge to guests onboard.

Partnered with Portland International Airport for the opening of its renovated terminal, leveraging new technology to help guests travel through the lobby quickly.

Launched Stays by Alaska Vacations with Expedia Group, a new platform offering exclusive deals on over 900,000 hotels and vacation rental properties, providing Mileage Plan members the ability to earn and redeem miles on reservations.

Announced partnership with James Beard award-winning chef Brandon Jew to offer an exclusive First Class dining experience for guests on flights between San Francisco and New York JFK.

Sustainability Updates

Announced investment in JetZero, a company developing a blended-wing body aircraft designed to provide up to 50% less fuel burn, reflecting Alaska’s commitment to its goal of net zero carbon emissions by 2040.

In collaboration with UP.Labs, launched Odysee, an innovative startup that leverages AI and computing power to optimize Air Group’s scheduling and management of operational logistics.

Q&A

In lieu of an analyst call this quarter, we have compiled questions and answers that will help you make sense of our performance and forecast.

Additional Details

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

‘I Am Whole’: Alaska Flight Attendant Shares Her Journey to Finding Confidence and Her Wings 

Summary

Rosie’s career as a flight attendant with Alaska Airlines, which began in 2015, has led her to embrace new challenges and opportunities, including solo travel, special projects, and even starting a popular Instagram account, “@kaleintheclouds.”

Her favorite part of her job is the people she meets, from guests to colleagues who become friends. She finds fulfillment in small acts of kindness that make a big impact, like helping a mother or encouraging new flight attendants.

Rosie’s journey has brought her confidence and a sense of wholeness. She’s grateful for her adventures with Alaska, which have shaped her into who she is today.

Rosie Tran became a flight attendant with Alaska Airlines in February 2015, and it’s been an incredible journey ever since. Over the years, she’s embraced various roles, including joining the hiring team and working on special projects like Travel2Change on O‘ahu in 2022. Each experience has enriched her career in ways she never imagined.

Photos & video by Ingrid Barrentine

Finding Her Wings

Rosie never planned on joining the aviation world. In fact, she didn’t know much about it until a friend who was training to be a flight attendant suggested it might be a great fit for her. Initially, she hesitated because of her social anxiety. The thought of being away from home and navigating the world solo was intimidating. But after receiving a job offer, she decided to challenge herself by booking a solo trip to Europe.

That three-week adventure across Europe before training started was life changing. It gave Rosie the confidence and sense of self that she needed, and by the time she completed her training, she knew this was where she was meant to be.

It’s been nearly 10 years as a flight attendant now and I can truly say that it’s the best and I can’t imagine myself doing anything else. Upon reflecting, I can’t help but share that I am so incredibly grateful. Not only for this career and what it’s given me, but for getting to connect with so many lovely people!”

– Rosie Tran

Alaska Airlines Flight Attendant

Moments That Make It All Worthwhile

That three-week adventure across Europe before training started was life changing. It gave Rosie the confidence and sense of self that she needed, and by the time she completed her training, she knew this was where she was meant to be.

“It’s wild to think that if I hadn’t met her on that quick flight, I may have never created my platform and have this incredible online community that I connect with every day,” she said. “On top of that, I met someone really incredible in such a random way and we are great friends.”

Why She Loves Working for Alaska

There are so many things Rosie loves about working for Alaska. Her absolute favorite part is the people she meets — some have become close friends and mentors. Plus, she gets to bring her mom and husband along on work trips, especially during the holidays. “It makes having to work holidays so fun, spontaneous, and special,” said Rosie.

But beyond the friendships and memories, it’s the small acts of kindness that mean the most to Rosie.

Whether it’s offering to hold a baby so a mom can take a quick break, writing notes of encouragement to passengers, or treating a new flight attendant to a coffee, I’ve learned that being a flight attendant can kind of be like being a superhero in disguise. It’s nice to know that I have the power to make someone’s day a little brighter and more at ease with a simple act of kindness.”

– Rosie Tran

Rosie’s Top Packing Tips:

Roll your clothes — You’ll save so much space!
Empty Stasher bags — These reusable silicone bags are perfect in case of leaks.
Reusable water bottle — There are filling stations at every airport, so this is a must.
Carry-on essentials — Keep a pen, tide-to-go stick, wet wipes, hand sanitizer, hand lotion, face mist, peppermint or lavender oil, a sweater, lip balm, headphones, charging cord, and something to keep you entertained (book, journal, downloaded podcasts) handy.
Snacks — Always have some on hand!

“I Am Whole”

When Rosie hears the phrase “I am…”, what comes to mind is: whole. For a long time, she feared doing things alone and relied heavily on others she says. But over the years, she’s realized that everything she needs is within herself. Rosie is constantly working on trusting her intuition, trying new things, and creating what she calls “brave little toaster” moments.

Reflecting on her journey with Alaska, Rosie can’t help but feel an overwhelming sense of gratitude. This career has given her so much, from unforgettable memories to connections with amazing people. She’s grateful for every adventure and looks forward to many more!

Alaska Airlines tests reusable r.Cups on flight from Seattle to Minneapolis 

Alaska Airlines tests reusable r.Cups on flight from Seattle to Minneapolis

Summary

Alaska Airlines offered guests the chance to be among the first to try reusable r.Cups in the air.

This feasibility study with r.Cups will help us explore new ways to reduce onboard waste, aiming to bring sustainable innovations to our fleet and the broader travel industry.

On National Reuse Day, Oct. 20, Alaska Airlines partnered with r.World to take sustainability efforts to the next level with reusable cups. Over the weekend, we flew our first roundtrip feasibility study from Seattle to Minneapolis, home to r.World, giving our guests the chance to be among the first to try out their reusable r.Cups in the air.

Designed to be durable and fully reusable, r.Cups are a huge hit among concertgoers and sports fans, and we hope they’ll soon find a place in the hearts of travelers too! These cups reduce waste because they’re designed to be reused instead of tossed aside – helping to eliminate single-use waste. After use, the cups are collected, cleaned and sanitized and made ready for their next journey.

We’re excited to team up with Alaska Airlines to take reuse to new heights on National Reuse Day. Together we’re showing that reuse is an easy way to eliminate single-use waste on flights. Alaska Airlines is leading efforts to bring sustainable innovations to their fleet and overall travel industry.”

– Michael Martin

r.World founder and CEO

Commitment to Care & Reducing Waste

We’re committed to caring for our employees and guests, the communities in which we live and work, and the planet we share. From immediate actions to long-term investments, we’re focused on cutting carbon emissions, reducing waste and protecting local ecosystems. Part of this process is trying new things, to understand what works and what doesn’t in the unique operating environment of aviation, with emphasis on safety, service, and care. Our recent feasibility study with r.World is one example. Learn more about our continued journey here.

This feasibility study will help us better understand additional ways we can cut onboard waste. While we are only running a limited test at this point, we hope to gain valuable lessons and learnings that we can bring forward.”

– Ryan Spies

Alaska Airlines Managing Director of Sustainability

Some ways we’ve reduced single-use plastics & waste:

In Jan. 2023, we became the first airline to deliver a plastic-free beverage service to guests onboard, swapping out plastic cups with responsibly sourced Sustainable Forestry Initiative (SFI)-certified paper cups, or in First class, reusable glassware. This transition eliminates 55 million plastic cups annually.
In 2021, we replaced plastic water bottles with Boxed Water™ and continue working to assess and test additional alternative items. Previously, we switched from serving water from plastic water bottles to using Boxed Water™, which is served from 92% plant-based cartons.
Through a national partnership with the Surfrider Foundation, we conduct a series of West Coast beach cleanups and worked to raise awareness about the impact of plastic waste.
Allowing guests to pre-order meals has resulted in a 61% reduction in our food waste in 2023 compared to 2019, equivalent to 460,000 meals.
In 2018, we became the first U.S. airline to ditch plastic straws and stir sticks on board.

Alaska Airlines statement on service to Washington’s Reagan National Airport 

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October 16, 2024:

Today, the U.S. Department of Transportation announced that it has tentatively granted Alaska Airlines slot exemptions at Ronald Reagan Washington National Airport (DCA) to introduce nonstop daily round trip service to San Diego (SAN). This brings us one step closer to offering the only nonstop service between these two major markets. Alaska urges DOT to finalize the selection of our application to serve San Diego as soon as possible. Alaska is proud to connect these two critical markets and looks forward to providing our premium service to guests in San Diego, Washington, D.C. and across the West Coast.

“Leadership from all industry sectors and communities across the San Diego region have spoken up in support of nonstop air service between DCA and SAN. We appreciate that DOT’s thoughtful analysis supports restoring service between the nation’s largest unserved aviation market. We look forward to the final order to cement the service that both San Diego and Alaska Airlines have been advocating for more than ten years,” said Kimberly J. Becker, President and CEO of the San Diego County Regional Airport Authority.

July 9, 2024:

Alaska Airlines has formally submitted our application to the U.S. Department of Transportation to operate a new roundtrip flight between San Diego International Airport (SAN) and Reagan National Airport in Washington, D.C. (DCA). The service would be a daily nonstop between the two cities. If approved by the U.S. DOT, our flight would be the only nonstop connecting San Diego and Reagan National.

Learn more about our application to the U.S. DOT here.

May 15, 2024:

Through the passage of the Federal Aviation Administration (FAA) Reauthorization Act of 2024, five new flights were opened to increase direct service to our nation’s capital. Alaska Airlines intends to apply to the U.S. Department of Transportation for one of the new slot pairs to initiate service from San Diego, CA (SAN) to Washington, D.C.’s Reagan National Airport (DCA).

Alaska Airlines already connects the West Coast to DCA with nonstop service from Seattle, Portland, San Francisco and Los Angeles. San Diego currently has no nonstop service to DCA.

 “San Diego is the largest market without nonstop service to Reagan National Airport,” said Andrew Harrison, Alaska Airlines Chief Commercial Officer. “This new route would not only connect southern Californians to our nation’s capital, but it would also provide seamless connectivity on Alaska Airlines’ diverse routes allowing guests to connect through San Diego. We’ve proudly served the Washington, D.C. region for decades and look forward to the opportunity to broaden access to our guests along the West Coast.”

“The San Diego region has waited for a very long time for an opportunity to restore nonstop air service to Reagan National Airport,” said Kim Becker, President and CEO of San Diego International Airport (SAN). “We look forward to continue working with Alaska Airlines, San Diego’s Congressional delegation, and Mayor Todd Gloria to secure this vital nonstop service between the Nation’s Capital and San Diego for the benefit of our region’s defense, technology, and tourism industries.”

Alaska Airlines supercharges Mileage Plan for 2025 with enhanced benefits and choices including new ways to earn elite status faster than ever 

Summary

Members are rewarded sooner at new milestones and can choose from various perks.

Members can rack up elite-qualifying miles to reach milestones and status when they redeem award travel, make credit card purchases and more.

We’ll offer new options for earning and redeeming worldwide with our global partners.

As Alaska and Hawaiian Airlines combine, a new single loyalty program is on the horizon.

The most generous loyalty program in the industry is about to reward our members with even more. Beginning in January, Alaska Airlines’ award-winning Mileage Plan is launching elevated benefits, choices and enhancements that make it faster than ever to secure elite status. As members rack up elite-qualifying miles next year in new ways, they can choose the perks they care about the most when reaching new milestones, along with new options to earn and redeem miles for traveling the globe.

“We’re on a multi-year journey to make the industry’s most generous loyalty program even more rewarding. In 2025, Mileage Plan members will have access to all-new, more frequent perks along with expanded ways to earn elite status, including on award travel. As we invest in a single loyalty platform with Hawaiian Airlines, there is even more to come later in the year.”

– Brett Catlin

Vice President of Loyalty, Alliances and Sales at Alaska Airlines

In September, Hawaiian Airlines officially joined Alaska Airlines, beginning our journey of maintaining both beloved brands — a first for a U.S. airline. We’re working on enhancements as Alaska and Hawaiian combine, including a new single loyalty program. Even now, our guests can take advantage of benefits: Miles can be transferred between Alaska and Hawaiian loyalty accounts at a 1:1 ratio for no charge, and flights on both airlines can be purchased on both websites. In November, Hawaii residents can start signing up for a new travel program with exclusive discounts and benefits.

All Mileage Plan members can hit milestone moments

As our members earn elite-qualifying miles (EQMs) in 2025, they can choose from a selection of perks when they hit various EQM milestones between elite status levels. With milestones starting at just 10,000 EQMs, these perks are accessible to a broader range of Mileage Plan members – not just those who have elite status.

At each milestone, members choose the reward that means the most to them – perks that include bonus miles, lounge access, trying an elevated status for a trip, rollover EQMs, and access to exclusive events and unique experiences. Additional milestones happen at 30,000; 55,000; 85,000; 150,000; 200,000 and 250,000 elite-qualifying miles on the journey to MVP (20,000 EQMs); MVP Gold (40,000 EQMs); MVP Gold 75K and MVP Gold 100K status levels.

Soar to elite status with even more ways to earn EQMs

Mileage Plan members achieve elite status quicker than on any other airline. Now we’re introducing even more ways to secure perks and status by earning valuable EQMs – in the air and on the ground. Don’t forget: With Alaska, Hawaiian and our global partners, members receive at least 100% of their miles flown when flights are purchased at alaskaair.com or on our app, and those miles are counted as EQMs*. Starting Jan. 1, 2025, here are the new ways our guests can earn EQMs:

Award travel redemptions:

Traveling the world is getting more rewarding. When members fly on an award trip with us or our global partners, they’ll earn elite-qualifying miles based on the distance flown. All award trips flown on or after Jan. 1, 2025, will earn EQMs. We’ll begin posting those EQMs to members’ accounts starting this spring.

For example, a guest redeems a roundtrip award ticket between Seattle and Tokyo-Narita which covers 9,538 miles. That translates to earning 9,538 EQMs – a sizable leap toward attaining elite status or the next milestone.

The Alaska Airlines Visa® card:

In 2025, cardholders will earn one elite-qualifying mile for every $3 spent on qualified purchases (up to 30,000 EQMs). No sign-up is needed – we’ll take care of it.

Earn more with our eligible, everyday travel partners:

Members can earn 1,000 EQMs for every 3,000 miles earned with our growing number of eligible non-airline partners. Just think: All those Mileage Plan miles earned taking Lyft rides can get you to elite status quicker.

Rollover EQMs as a milestone choice:

When hitting the 85,000 elite-qualifying miles milestone, a new perk is the ability to roll over 10,000 EQMs to the following year – offering a head start to keeping status.

Go global with new options for earning and redeeming

We proudly partner with 30 domestic and international airlines, including our fellow oneworld Alliance members. We can take our guests to more than 1,200 destinations around the world. In 2025, we’re streamlining how miles are earned and redeemed with our partners:

We’ve simplified how to earn miles with our global partners:

When a flight is booked with one of our 23 book direct partners at alaskaair.com – flights for other airlines that can be purchased directly on our website or through our app – members always earn 100% of the miles they fly*. For travel in a premium cabin on any of our partners, the earning of miles gets even greater starting next year: 150% mileage bonus of the distance flown in Premium Economy, 250% in Business Class and up to 350% in International First Class. That’s a mountain of miles. Get more details here.

We’re adding multi-carrier redemptions:

Rolling out this winter, members can mix and match from our global partners to travel around the world. For example, a journey can combine an American Airlines flight and a British Airways flight for a dream trip to Rome. We’ll begin multi-carrier redemptions on flights between the U.S. and Europe, and then expand to other regions and partners throughout next year.

Use miles for exclusive events:

Coming in 2025, we’ll offer members access to Extras – an opportunity to redeem miles on exclusive experiences and events.

Travel the globe with fewer miles:

We’ll offer additional Global Getaways in 2025 to international destinations. These seasonal discounts on award redemptions can take you farther for less. Since last April, we’ve helped our members save nearly 50 million miles with Global Getaways.

Upgrades for loyalty

We’re making upgrades better for our members and their travel companions. Later in 2025, we’ll prioritize our upgrade waitlist based on a member’s recent and long-term loyalty:

Million Milers will receive the highest priority within their tier. After Million Milers, guests will be prioritized by how many elite-qualifying miles they’ve earned – not by how much they paid for their ticket.

With these changes, a guest with an MVP member will now be eligible for complimentary, space-available upgrades when traveling on the same reservation.

Members with upgrade certificates will also be the first to know when confirmable upgrade space opens for their flight. We’ll send them an alert so they won’t miss out.

Additional Details

Learn more about the new enhancements to our Mileage Plan program here.

*Saver or basic economy tickets are excluded.

The Alaska Airlines credit card program is issued and administered by Bank of America, N.A. Visa is a registered trademark of Visa International Service Association and is used by the issuer pursuant to license from Visa U.S.A. Inc.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Unmatched Loyalty: Alaska Airlines Mileage Plan Member Sets Record with 3 Million Miles and Counting

Summary

With over 3 million miles — and 182,000 this year alone — Routh encourages new travelers to try Alaska Airlines and join its Mileage Plan, calling it the best mileage club in the world.

Million Milers receive elite perks, including complimentary inflight food and beverages and lifetime MVP Gold status, which they can share with a companion. Of course, you can still earn MVP Gold 75K and MVP Gold 100K status but they’ll receive MVP Gold membership automatically each year.

2 Million Milers lock in 75K status for life and 3 Million Milers receive lifetime MVP Gold 100K status — plus, a limited edition luggage tag!

Stephen Routh is taking our Mileage Plan program to stratospheric heights. This summer, the Anchorage resident became our first guest in our 92-year history to reach 3 Million Miler status — flying enough miles on Alaska Airlines to go to the moon and back six times!

Routh reached his mega-milestone after more than 35 years as an Alaska Mileage Plan member, often flying two to three days a week to support his title-insurance company’s growth throughout the West and in Hawaii. To mark his 3 millionth mile — reached on a flight to Seattle from Orlando, where he’d traveled to visit his sister — the flight crew was ready to celebrate him with balloons, cake and a personalized “Golden Nugget Service” luggage tag crafted from a vintage Convair CV-240 aircraft.

Routh was tipped off about his milestone flight, and he was ready with a thank you of his own. “I got Amazon gift cards for the crew,” he said, noting that two of the flight attendants recognized him from his decades of flying. “They gave me a good sendoff, and I gave them a gift for taking care of me all these years.”

This was just one of the many ways our most frequent flier likes to give back. Routh regularly asks for inflight crew members’ names so he can praise them by name in his notes to the company. “I am a big believer in catching folks doing things right and letting everybody know about it,” he said.

Stephen Routh’s special 3 Million Miler luggage tag and a photo of veterans enjoying a “Warrior Weekend” at his Judd Lake lodge in Alaska.

Routh also makes good use of his “seemingly limitless” Alaska Airlines miles. For the past 15 years, he’s brought veterans recovering from trauma to his homes in Alaska and Oklahoma for “Warrior Weekends” — restorative getaways where his guests can fish, hunt and feel cared for. He’s hosted about 1,200 veterans so far, using thousands of his accumulated miles to fly them across the country to thank them for their service. “It’s just been a blessing to me to help them,” he said.

Limited Edition Luggage Tag for 2 Million Milers and Above

For our most frequent fliers, we dip back into history for a thank you. Our 2 Million Milers and above receive a special, limited edition luggage tag from Alaska Airlines. The tags are hand-cut from the fuselage of a vintage “Golden Nugget Service” jet to create a unique (and useful) piece of art.

The aircraft — a Convair CV-240 — was delivered to American Airlines in June 1948. It then spent a short time with TOA Airways before being delivered to Cordova Airlines in May 1965. During the merger between Alaska and Cordova in 1967, the plane became part of our historic “Golden Nugget Service.” Paying tribute to the 1890s gold rush in Alaska, the Nugget Service ushered in the ‘jet age’ for Alaska and started the legacy that has been cemented today.

As Routh’s miles have grown over the years, he’s enjoyed the benefits of his very elite status — including complimentary inflight food and beverages, which are offered to the thousands of guests who make up our Million Milers. Million Milers also get lifetime MVP Gold status, which they can share with a companion.

Routh especially appreciates his lifetime Lounge+ membership, a bonus available to our guests who have reached 2 Million Miles. Our 2 Million Milers also receive lifetime MVP Gold 75K status. Now that Routh is a 3 Million Miler, he will have MVP Gold 100K status for life.

"Best Mileage Club in the World"

Routh said larger airlines have tried to woo him away with their perks over the years, but he has never been tempted. “Alaska takes really good care of me,” he said. “I walk in the Boardroom [Alaska’s Lounge] and I know those people. I get on the airplane, and I see the flight attendants I’ve known over the years. I helped them put their kids through college, and they helped me put my kids through college by taking me where I needed to go to do business. Why would I leave?”

Routh is a pilot and even has his own small jet, but says he prefers to fly Alaska for most of his travels because it’s better for the climate — and more fun. “Frankly, sitting by myself for three or four hours is nice, but boring,” he said. “I’d rather be sitting with folks in the front of an Alaska flight, having my beer up there.”

3 million miles & counting

Now at 3 million miles and still soaring, Routh isn’t slowing down. This year, he’s already flown more than 182,000 miles.

And when he crosses paths with travelers who’ve never flown on Alaska, “I say ‘Give ‘em a test drive,’” he said. “And join the Mileage Plan right away. It’s the best mileage club in the world.”

quote icon

Reaching 3 million miles is impressive on its own, but what really makes Stephen stand out is how he connects with so many people along the way. His generosity and kindness have touched our team and countless others. We’re incredibly grateful he’s made Alaska Airlines part of his journey.”

- Derrick Cunningham

Alaska's Million Miler Program Manager

Pro Travel Tips from a 3 Million Miler:

Pack light: “I try to avoid checking luggage whenever I can.”
Bring spare documents: “If my wallet disappears, I still have at least one credit card and at least one government-issued I.D.”
Buy good headphones: “I’m a big believer in ear protection. With a good headset, you can enjoy movies if you want, but I have it on for noise reduction, which protects your hearing and helps you rest.”
Keep it clean: “I have a little Ziploc bag in my briefcase, which is always with me, and I have a toothbrush and toothpaste, and four or five packs of hand wipes in there. So, no matter the situation, I can always get my hands clean before I touch food … like eating one of those delightful little Tillamook cheeseburgers.”
Get TSA PreCheck + Clear: “I can’t imagine not having PreCheck. And then add Clear to get right to the head of the PreCheck line. That combination is just amazing, and you stop wasting your life standing there waiting.”
Make the most of inflight time: Routh usually spends his flights working, using the Alaska Airlines Wi-Fi network to respond to emails or research. “That time is time that nobody can call you, nobody’s going to walk through the door and ask you anything. So, ask yourself, ‘What would I do if I get three hours to myself?’ I view it as a time windfall.”

Alaska Airlines unveils top Fall travel trends: Hawaiʻi and hidden gem destinations dominate 

Summary

This season includes the busiest travel day of the year and emerging trends driven by popular cultural events.

Book your flight and get ready to embrace the beauty and excitement of the season on alaskaair.com.

Check out these travel tips before you go!

Alaska Airlines is revealing unique trends that are shaping our bookings across its network this fall, including a rise in bookings to smaller, off-the-beaten path markets driven by guests seeking exclusive experiences.

We’re excited & prepared to welcome guests this season, which includes the busiest travel period of the year, with increased staffing, expanded flight options and enhanced service for an elevated and seamless travel experience.

Thanksgiving: The Peak Travel Period

Thanksgiving remains the busiest travel period of the fall with flights projected to be nearly full. We estimate nearly a half million guests will fly between Friday and Sunday with Dec. 1 expected to be the single busiest day of the entire year.

Across our major West Coast hubs, we expect to fly more passengers than last year. In San Francisco, passenger numbers are anticipated to increase by 15%. In Seattle, we expect to serve 230,000 guests, a 6% increase from last year. Portland is expected to see the largest surge in passenger volume with a 35% increase — or 85,000 passengers during the holiday weekend.

Hawaiʻi Leads Fall Travel Surge

This fall, we’re seeing strong year-over-year bookings to Hawaiʻi with guests eager to support the local economy amid continued recovery efforts from last year’s wildfires.

Through the combined network of Alaska and Hawaiian Airlines, we offer 66 daily flights to the Islands from the continental United States.

Travel at Major Hubs on the Rise

A rebound in business travel is driving an increase in bookings across California. In response to the demand, we’ve added capacity to our hubs this fall, including San Francisco and San Diego.

Latin America is also becoming a popular fall and winter getaway as guests look for an escape from the cold. In response to this trend, we’re thrilled to offer several routes to exciting Latin America destinations for the first time during the fall season, including Guatemala, Nassau, expanded service to Mexico destinations from Las Vegas and our new route to La Paz from Los Angeles.

Rising Popularity of Smaller Destinations

More and more guests are seeking unique and authentic experiences that stand apart from well-known tourist destinations. This fall, we’re seeing strong bookings to small destinations, such as Bellingham, Missoula and Santa Rosa. To respond to the rising trend to these hidden gems, we’ve increased capacity between Bellingham and Seattle by 40%, adding one additional flight each way compared to last year.

We’re also now flying mainline aircraft to increase our capacity by up to 40% between Seattle and Missoula. Starting Oct. 1, we launched our seventh nonstop from Santa Rosa, now connecting to Las Vegas, making it easier for guests to reach California’s wine country.

Special Events Driving Travel Demand

November continues to be a popular time for travel with Veterans Day weekend driving bookings for guests seeking a long-weekend getaway.

Special events like Austin City Limits and the F1 Grand Prix are also contributing to increased demand in Austin, Texas throughout October. Meanwhile, the fall foliage is drawing guests to Boston, making it a popular destination for leaf peeping.

Emerging Travel Trends: Swifties on the Move

A unique travel trend this fall is the influence of Taylor Swift’s concert tour, which is drawing travelers to destinations like New Orleans, Toronto, Indianapolis and Vancouver. These markets are seeing strong demand from Swifties following the pop star’s performances.

An Elevated Travel Experience

As guests travel this fall and winter, we’re committed to providing an elevated travel experience. Guests across our expanding network can take advantage of our award-winning service on their next Alaska flight, including:

The most legroom in First Class* and Premium Class

No change fees

Multiple fare offerings

Alaska Airlines Mileage Plan—the most generous loyalty program with the fastest path to elite status

30 Global Partners

West Coast food and beverage on board

We’re also making it easier for our guests to buy tickets with our domestic and Global Partners directly at alaskaair.com.

* Out of any U.S. airline excluding lie-flat seats

Alaska Air Group announces Investor Day in December

Summary

Alaska Air Group, Inc. is hosting an Investor Day in New York City on Tuesday, Dec. 10, 2024.

The event will include presentations and a Q&A with the Alaska Airlines executive team. They’ll be sharing updates on their business plan and future with Hawaiian Airlines, including increased acquisition synergies.

Following the acquisition of Hawaiian Airlines, the combined organization will shed light on future plans

Alaska Air Group, Inc. will hold an Investor Day presentation in New York City on Tuesday, Dec. 10, 2024. The event will feature presentations and a question-and-answer session with members of the Alaska Airlines executive leadership team. The company looks forward to sharing more information about its business plan and shared future with Hawaiian Airlines—including higher estimated acquisition synergies.

The event will be broadcast live at news.alaskaair.com/investor-relations. A replay will be available following the conclusion of the event.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

From the deep to the skies Alaska Airlines’ newest Seattle Kraken aircraft takes flight 

Summary

This second design features the team logo, coordinates of Climate Pledge Arena, and a tail number (#N933AK) honoring Seattle’s 93.3 KJR FM, the home of the Kraken.

Also, get ready for Getaway Goals! When the Kraken scores 5 goals at home, fans get 32% off flights to a mystery destination. Plus, now through the end of hockey season, if you’re flying out the Seattle area and wear a Seattle Kraken jersey, you get priority boarding!

As the proud official airline sponsor of the Seattle Kraken, we’re excited to unveil another epic, Kraken-themed aircraft to get fans pumped for the NHL season. It’s time to gear up and take flight with your favorite team!

The second iteration of this design features the team logo and coordinates of Climate Pledge Arena. This aircraft will fly across our network during the 2024-2026 seasons. Additionally, the plane’s tail number, #N933AK, is a nod to the radio station 93.3 KJR FM, Seattle’s Sports Leader and Home of the Kraken.

“We are incredibly grateful to our partner, Alaska Airlines, for their continued support of both our team and our fans. Unveiling this new design is the perfect way to celebrate the start of our fourth season.”

– Jeff Webster

Chief Commercial Officer of the Seattle Kraken

“As the official airline of the Seattle Kraken, we’re thrilled to reveal a new design to celebrate our hometown’s NHL team. Whether at 30,000 feet or on the ice, we’ll be cheering the Kraken on this season!”

– Eric Edge

Managing Director of Marketing and Advertising, Alaska Airlines

We’re bringing back some fun programming for Kraken fans:

Get ready for our Kraken Getaway Goals! Whenever the Seattle Kraken scores 5 goals at home, fans everywhere will receive 32% off flights to a mystery destination. 

Later this season, we’ll be the presenting partner of the Magnetic Schedule giveaway on October 17, the Buoy Bobblehead on November 27 and the Kraken Lunar New Year Night on January 28.

Don’t forget your team swag the next time you fly! Now through the end of hockey season, if you’re flying out of Seattle (Seattle-Tacoma International Airport/SEA) or Everett (Paine Field/PAE) and wear a Seattle Kraken jersey, you get priority boarding!

Photos by Ingrid Barrentine & Joe Nicholson

Additional Details

Looking for stills or video of our Seattle Kraken aircraft? Click the button below.

Alaska Airlines employees help uplift communities during inspiring Week of CARE

Summary

With over 30 company-sponsored volunteer events, we logged 1,200 hours of service, making a real difference during our annual Week of Care, a week where our team comes together with communities we serve.

From preparing 3,700 meals in Seattle, to packing 15,500 meals in Phoenix, to sorting 7,000 pounds of food for those in need, our efforts truly took flight to help ensure vital resources reached those who need them most.

Last month, more than 500 remarkable Alaska Airlines employees came together to uplift communities across the country during our annual Week of CARE. With over 30 company-sponsored volunteer events, we logged 1,200 hours of service, making a real difference. From preparing 3,700 meals in Seattle, to packing 15,500 meals in Phoenix, to sorting 7,000 pounds of food for those in need, our efforts truly took flight to help ensure vital resources reached those who need them most.

By the numbers:

30+ company-sponsored volunteer events
15 communities supported
1,200 hours logged
3,700 meals prepared at Lifelong in Seattle
72 boxes packed and 15,522 meals prepared at Feed My Starving Children in Phoenix
7,000 pounds of perishable items sorted at Food Lifeline to be distributed to those suffering from food insecurity.
200 welcome kits created and 150 pounds of food and drinks donated and stocked for the Fisher House in Alaska
100 weekend Meal bags packed with handwritten cards of encouragement for youth at Ada County Boys and Girls Club.
1,200 activity kits and 1,000 well wish cards created for meal trays to support children/families at UCSF Benioff Children’s Hospital in San Francisco
650 toiletry kits made for USO deployed troops
300 Make-A-Wish (MAW) Folders made for wish families, 100 postcards created to support MAW volunteers, 20 MAW posters created to welcome families at airports and 250 Brave Bracelets made for MAW volunteers in Seattle

Caring for Hawaiʻi

More than 50 volunteers from Alaska Airlines and UniFi business partners came together to support various community-focused projects across Hawaiʻi including:

Restoring the island’s native ecosystem as part of the Mālama ʻĀina initiative at Waikōloa Dry Forest Preserve

Sorting and packing essential food supplies at the Kauaʻi Independent Foodbank to address food insecurity

Rebuilding stone walls, clearing invasive plants and enhancing the ecosystem at the historic Loko Iʻa Pāʻaiau fishpond in Oʻahu to promote the return of native species

Cleaning the beach at Kaʻehu Bay, working to preserve its natural beauty and protect wildlife from harmful debris.

Each of these events not only strengthened community bonds but also highlighted the shared commitment to environmental stewardship, cultural preservation, and supporting the well-being of local residents across the Hawaiian Islands.

Supporting Heroes & Giving Back to Military Families

Alessandra F., Manager of Community Relations and Engagement, searched for meaningful ways to support local military families in the state of Alaska, where over 50,000 active-duty service members and their dependents reside, and where 1 in 10 Alaskans is a veteran. Her search led her to Fisher House Alaska, a long-standing Care Miles partner with Alaska Airlines.

Fisher House provides military families with a “home away from home” at no cost, allowing them to focus on medical care and recovery while finding comfort and community. Alaska Mileage Plan members can support this cause by donating miles here.

More than 30 Alaska Airlines employees spent the day at Fisher House, baking fresh brownies and cookies, organizing closets and pantries, and preparing thoughtful care packages for the families staying there. The day wrapped up with a hearty fall dinner cooked by our team, serving more than 50 guests and creating a warm, welcoming atmosphere for these deserving families.

“Meeting the families and hearing their stories made an impact on our team”, Frichtl said. “We couldn’t have asked for a better partner for our Week of CARE in Anchorage.”

– Alessandra F.

Manager of Community Relations and Engagement

Photos from Alaska’s Week of Care:

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