Elves, toys, and a holiday-themed plane: How Alaska delivered an unforgettable North Pole adventure for kids this year

Our annual Fantasy Flight arrived to the “North Pole” to bring holiday cheer, snowball throws & a lifetime of memories to deserving little ones. Read more about 6-year-old Lucian’s experience with Elf “Snowflake.”

Alaska Airlines Atrium: The gateway to the home of the Seattle Kraken

Seattle’s hottest new destination? The Alaska Airlines Atrium—featuring iconic city views, 21,000-square-feet of glass, an Alaska tail fin, 475 solar panels and so much more! We’re proud to be part of the most sustainable arena in the world and a signatory of The Climate Pledge. SEA you there?

Get to know our CFO Russell Wilson—whose game keeps getting higher

Learn about our CFO’s favorite places to fly and where he’s looking forward to flying next. And, check out all the BTS looks of our latest special aircraft.

Alaska Airlines releases the Kraken (on a plane) just in time for NHL season

As the official airline of Seattle’s NHL team, we’re excited to fly guests to Kraken games in cities we serve and welcome guests to Alaska’s Atrium, which will serve as the main entrance for all events at Climate Pledge Arena.

Alaska Airlines stands against hate with the Asian American Pacific Islander community

Alaska Airlines is heartbroken to see the alarming rise in violence against the Asian American Pacific Islander community. Our Asian American Pacific Islander guests and employees are living in fear and experiencing great pain from these racist acts and rhetoric. We denounce this behavior and are actively working to ensure Alaska is a place where everyone feels safe and welcome. We are driven by our values of being kind-hearted and doing the right thing. We will continue to embrace and care for the AAPI community and advance racial equity in the sky and on the ground.

Alaska and Kraken team up to donate hockey sticks to local youth

We teamed up with the Seattle Kraken and Matt Griffin YMCA to spread holiday cheer with an equipment drive to get kids excited about hockey!

Alaska Airlines flag flies atop Space Needle to remind hometown we’re here when they’re ready to fly

We couldn’t imagine a better place for us to honor our employees and recognize them for all their hard work during this challenging year. It’s also a friendly reminder to our hometown that we aren’t going anywhere—and here for our guests when they’re ready to fly again.

Alaska Airlines shines bright for Pride in Palm Springs

Our Pride continues to fly, even in a year when we can’t celebrate like before. We loved showing off our true colors on the runway this weekend for the “Light Up the Night” Pride event in Palm Springs.

How Alaska LIFT Miles support forest restoration across the country

The National Forest Foundation’s work to protect 193 million acres of forests and grasslands is supported by millions of miles donated by Alaska Mileage Plan members.

A music and fashion icon moves beyond the stage

For Ciara, who wrapped up 2019 after a hot streak of accomplishments, the next decade is bound to bring wondrous things, indeed. Read January’s Beyond Magazine cover story.

Home for the holidays Q&A with Russell and Ciara

This year,  Alaska is getting in the holiday spirit by offering priority boarding to anyone wearing a holiday sweater on Dec. 20, National Ugly Holiday Sweater Day. We’re also offering holiday-inspired beverages and cocktails in our lounges, and we debuted a holiday-themed plane dubbed the “Snowplane.” Hear how our CFO Russell Wilson and Ciara are spending their holiday.

Alaska Airlines ‘North Pole’ flight makes life a little brighter for well-deserving children

This weekend, our annual Fantasy Flight arrived at the “North Pole” to bring smiles and holiday cheer to 65 children, many of whom live in shelters or transitional housing.