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Alaska Mileage Plan members could score ultimate festival upgrade at Coachella Valley Music & Arts Festival and Stagecoach Festival 

Summary

We’re bringing an elevated, immersive experience to this year’s Coachella and Stagecoach musical festivals as the official airline partner, offering exclusive perks for Mileage Plan members

Mileage Plan members get access to daily giveaways, VIP upgrades and a one-of-a-kind cloudscape lounge designed to deliver First Class vibes on the ground

Alaska Airlines is turning up the volume this festival season as the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival – two of the year’s most anticipated music events. We’re bringing our signature care and adventure-loving spirit to the desert with a First Class festival experience designed especially for our most loyal guests.

Alaska Mileage Plan festivalgoers can step inside Alaska’s technicolor cloudscape and dive into a world that’s part cloud nine, part neon dream. Stroll through a mirrored tunnel glowing with LED lights, then chill in the clouds like you’re 35,000 feet up (minus the seatbelt sign) and snap the ultimate cloud-selfie. Every afternoon and into the evening, Mileage Plan members are invited to join us for Cloud Social — Alaska’s take on happy hour. Sip on an ice-cold Passion Orange Guava (POG) juice (the same one we serve onboard Hawaiian Airlines flights) or a bold cold brew. Need a snack? We’ve got pretzels and specialty cookies made in Hawai’i ready for takeoff.

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“At Alaska, it’s not just about the destination – it’s about creating memorable and meaningful moments throughout the journey. As the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival, we’re excited to be a part of two of the most exciting music and art festivals of the year while rewarding our loyal Mileage Plan members with experiences that match the energy and excitement of these incredible events.”

– Eric Edge

Vice President of Brand and Marketing, Alaska Airlines

Before heading back to the music, guests can stop by our prize-packed vending machine. Thousands of goodies are waiting – and rumor has it, a few lucky guests may be jetting off on their next big adventure. One lucky guest each day could unlock the ultimate festival upgrade, featuring VIP treatment and access to the most exclusive viewing area at the festival that’s normally reserved for the performing main stage artist and their friends. These special giveaways are exclusive to Alaska Mileage Plan members and credit card holders.

 

Not an Alaska Mileage Plan member yet? It’s free and easy to join at alaskaair.com or onsite at the Alaska cloudscape experience. From chart-toppers to sky-high surprises, Alaska is ready to make this festival season one to remember.

Alaska Airlines Mileage Plan benefits:

Earn miles as you travel with our oneworld® and global partners, connecting you to over 1,000+ destinations worldwide
You’ll earn one mile for each mile flown to any of 120+ destinations on Alaska flights (excluding Saver fares booked in X class)
Benefits start at just 20,000 miles and include complimentary upgrades upon availability, free checked bags, priority check-in and boarding

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Fly on Alaska and Hawaiian Airlines to Sydney or Auckland this year and we’ll award you with MVP elite status through 2026

Summary

When you complete a roundtrip flight with Alaska and Hawaiian Airlines between the continental U.S. (excluding Hawai’i) and Sydney, Australia, or Auckland, New Zealand, by Dec. 31, 2025, you’ll receive Mileage Plan MVP elite status until the end of 2026.

This offer is valid for travel throughout 2025, with status to be awarded soon after a Mileage Plan member completes their flight.

 MVP status offers flyers bonus miles on all flights, including those with our partners, as well as priority check-in and boarding, free checked bags, complimentary preferred seating, upgrades when available and more.

A vacation to Australia or New Zealand on its own is a tremendous Down Under adventure. How about we put a cherry on top?

When you complete a roundtrip flight with Alaska and Hawaiian Airlines between the continental U.S. (excluding Hawai’i) and Sydney, Australia, or Auckland, New Zealand, by Dec. 31, 2025, you’ll receive Mileage Plan MVP elite status until the end of 2026. Purchase your tickets now at alaskaair.com and hawaiianairlines.com. Make sure to use your Mileage Plan number when booking. There are also a few additional details to be aware of.

For our guests and Mileage Plan members in the Pacific Northwest, Alaska and Hawaiian offer the most direct routes from Seattle and Portland to Sydney and Auckland with a connection in Honolulu. Our route between Seattle and Sydney adds only four nautical miles to the journey – flying the same path as a nonstop flight.

“With the combined network of Alaska and Hawaiian, it’s more convenient than ever for our guests to book a flight to Australia and New Zealand for the trip of a lifetime – and reward themselves with the benefits of MVP elite status for future flying benefits.”

– Alex Judson

Managing Director of Partnerships and International at Alaska Airlines

This offer is valid for travel throughout 2025, with status to be awarded soon after a Mileage Plan member completes their flight. MVP status offers flyers bonus miles on all flights, including those with our partners, as well as priority check-in and boarding, free checked bags, complimentary preferred seating, upgrades when available and more.

And don’t forget: Elite status with Alaska automatically gives you corresponding elite status within the oneworld Alliance, along with a variety of benefits.

Flights from Seattle, Portland, San Diego and other cities throughout the continental U.S. to Honolulu can be on Alaska or Hawaiian with continuing service to Sydney and Auckland from Honolulu on Hawaiian’s long-haul, widebody aircraft.

Hawaiian flies to Sydney five times a week year-round and offers three flights a week to Auckland through April 30, with seasonal service to Auckland resuming Nov. 16.

 

Hawaiian offers complimentary high-speed Starlink Wi-Fi on board A330 flights to Sydney and Auckland as well as complimentary island-inspired meal service in all cabins. The A330 features 18 Business Class lie-flat leather seats, 68 popular Extra Comfort seats and 192 main cabin seats.

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Alaska Air Group announces webcast of first-quarter 2025 financial results

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Summary

Join us on April 24, 2025 at 8:30 a.m. PT/11:30 a.m. ET for Alaska Air Group’s Q1 2025 analyst conference call.

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2025 first quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Thursday, April 24, 2025. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

The company will file its first-quarter results and outlook after market close on Wednesday, April 23, 2025.

Tune in to Conference Call
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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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Alaska Airlines announces investment in Loft Dynamics and partnership to develop and deploy first Boeing 737 VR simulators

Summary

In a first for global airlines, Alaska will lend expertise from its industry-leading training program to inform development of next generation simulators. The investment in Loft Dynamics was made through Alaska Star Ventures, Alaska’s corporate venture capital arm. 

The potential VR simulators could revolutionize pilot training with their immersive, high-fidelity experience and compact size, allowing for more frequent and efficient skill refinement. 

Ushering in the next era of pilot training, Alaska Airlines has announced an investment in Loft Dynamics — an industry leader in virtual flight training and the developer of the only FAA- and EASA-qualified virtual reality (VR) helicopter flight simulator. The investment made through Alaska Star Ventures, Alaska’s corporate venture capital arm, will support development of the first hyper-realistic, full-motion Boeing 737 VR simulator, using extended reality (XR) technology and techniques, with the goal of enhancing Alaska’s pilot training program and informing future training solutions across the industry.

Alaska has a long history of pioneering aviation advancements, from launching the first online ticket sales to becoming the first airline to design and implement satellite-based approaches. Now, by investing in the development of full-motion VR simulators, Alaska is once again moving the industry forward. With aviation safety as a top priority and a global pilot shortage still looming, this partnership paves the way for airlines worldwide to train the next generation of exceptional pilots more efficiently and effectively than ever before.

 

– Fabi Riesen

Founder and CEO , Loft Dynamics

Traditional full-motion simulators have long been the gold standard for airline training, providing an essential and proven method for pilot instruction. However, their substantial footprint, high cost, and operational constraints limit scalability and accessibility. As airlines, operators, and regulators seek more flexible solutions, VR is emerging as a powerful and influential solution.

Pilot training has significantly evolved over the past 30 years, from training solely in an aircraft to using full-flight simulators. With the potential of Loft’s hyper-realistic VR simulator, we could be transforming commercial pilot training as we know it today. These VR simulators could provide a fully immersive, high-fidelity, data-driven experience that replicates real-world flight scenarios — all in a device compact enough to fit in a standard office. This accessibility could allow pilots to train more frequently and refine their skills with greater efficiency. We are committed to offering the most advanced training solutions available, including VR, and look forward to being Loft’s first fixed-wing customer.

 

– Capt. Jeff Severns

Managing Director of Flight Operations Training , Alaska Airlines

Alaska is supporting Loft in the development of a Boeing 737 full-motion VR flight simulator with the financial investment and the expertise of its flight operations training department. As part of this partnership — and once the VR simulators are developed, built and approved — Alaska and Loft aim to install them at individual Alaska bases for pilot training. These state-of-the-art simulators will feature:

Six-degrees-of-freedom full-motion platform with improved pilot motion cueing that replicates real-world physics, force feedback from flight controls and all haptic sensations of the aircraft.

A 360-degree panoramic 3D view, providing correct visual cues inside and outside the aircraft.

Advanced full-body pose tracking, allowing pilots to see their hand and body movements in real-time within the VR environment.

Customizable training scenarios and environments, enabling pilots to practice any situation, condition, and maneuver safely and realistically.

Compact size, requiring 1/12th the space of legacy full-flight simulators, allowing for increased accessibility and flexibility.

Virtual demonstration mode, which lets instructors record immersive lessons — including visuals, audio and control inputs — for pilots to replay and learn from during future simulator sessions.

LoftSPATIAL app for Apple Vision Pro, which, when connected to the simulator, enables pilots to use spatial computing to train anytime, anywhere.

Our investment in Loft Dynamics underscores our conviction in this technology, which enables hyper-realistic training of complex scenarios more effectively and more relevantly. Over time, this technology would enable us to bring critical training closer to the pilot base, reducing unnecessary travel and time while delivering industry-leading pilot training. It represents a paradigm shift and has the potential to dramatically enhance the quality of commercial pilot training.

 

– Pasha Saleh

Director of Corporate Development, Alaska Airlines

The eventual Boeing 737 VR simulator will be submitted to the Federal Aviation Administration (FAA) for approval — likely in the next few years. In the interim, Alaska and Loft plan to explore training enhancement opportunities for pilots that would function as a supplement to existing FAA-required training.

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About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About Loft Dynamics

Loft Dynamics AG is the global leader in qualified virtual reality flight simulation training devices (FSTD). It is the only VR FSTD qualified by the FAA and EASA. Equipped with a 3D high-resolution panoramic view, dynamic six-degrees-of-freedom motion platform, and full-scale replica cockpit with a unique pose tracking system, our revolutionary VR simulators provide a more immersive, realistic, customizable, and safe training experience. By offering a training solution 10 times smaller and significantly more cost-effective than legacy simulators, we enhance training accessibility and scalability, empowering highly skilled pilots to meet global demand. We serve leading manufacturers, airlines, operators, schools, and organizations worldwide. Headquartered in Santa Monica, California, and Zurich, Switzerland, our team comprises passionate engineers, developers, and aviation experts. Learn more at LoftDynamics.com.

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Alaska Airlines Elevates Loyalty Program with Personalized Rewards and Enhanced Benefits

Summary

Starting from 10,000 elite-qualifying miles, Mileage Plan members can reach milestones and select perks tailored to their preferences, including bonus miles, free WiFi, complimentary meal onboard, one-time lounge passes, and more.

Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders now receive one free checked bag for themselves and up to six guests on the same reservation on Hawaiian Airlines-operated flights when using their card to book. Additionally, Hawaiian Airlines® World Elite Mastercard® primary cardmembers will receive two free checked bags when using their card to book Alaska Airlines-operated flights.²

Starting in May, MVP Gold 75K and MVP Gold 100K members will be able to select a complimentary Extra Comfort seat at the time of booking when purchasing a Main Cabin fare on Hawaiian Airlines.

Beginning mid-summer, Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders will be able to use their companion fare on Hawaiian Airlines flights within North America.

The most generous loyalty program is now awarding our loyal members with more personalized rewards, and a highly-anticipated bag benefit is now live. As announced back in October, Alaska Airlines’ award-winning Mileage Plan has launched new milestones starting at just 10,000 elite-qualifying miles, providing members with a variety of perks throughout their journey.

More benefits, less distance between them:
Introducing milestones and perks.

In addition to achieving status milestones, our members now have the opportunity to choose perks that cater to their specific preferences. Whether they value bonus miles, a complimentary pre-order item like the Signature fruit & cheese platter, WiFi, lounge access, or other benefits, they have the flexibility to make their selection at every stage of their journey. Further information on these personalized benefits can be found here. Additionally, the following benefits are available to all elite members:

New Bag Benefit for Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders & Hawaiian Airlines® World Elite Mastercard® cardmembers

Beginning today, Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders will receive one free checked bag for themselves and up to six guests on the same reservation when using their card to book Hawaiian Airlines-operated flights.¹ Visit Alaska’s Free Bag FAQ to learn more about the Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholder benefits.

Additionally, Hawaiian Airlines® World Elite Mastercard® primary cardmembers will receive two free checked bags when using their card to book Alaska Airlines-operated flights.²

Coming soon: Extra Comfort benefits for MVP Gold 75K and MVP Gold 100K

Starting in May, MVP Gold 75K and MVP Gold 100K members will be able to select a complimentary Extra Comfort seat at the time of booking when purchasing a Main Cabin fare on Hawaiian Airlines. This new perk is designed to enhance the travel experience for those elite members, providing additional legroom, priority boarding, and other amenities that make their journey more comfortable.

Coming soon: Use your Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business companion fare on Hawaiian Airlines.

Starting this summer, guests will have the option to use their Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business companion fare on any Alaska Airlines or Hawaiian Airlines flight within North America when booking via alaskaair.com. Further details will be provided in the coming months regarding this expanded benefit.

Building a stronger & more rewarding loyalty program

Over the past year, we have been on a journey to build a stronger and more rewarding Mileage Plan program. These latest perks and enhancements come on the heels of additional benefits that were announced in January as part of our continued integration with Hawaiian Airlines. During that time, we announced status match between Mileage Plan and Hawaiian’s HawaiianMiles, the ability to redeem Mileage Plan miles on Hawaiian Airlines-operated flights, select benefits for Mileage Plan elites when flying on Hawaiian Airlines, and the ability to earn miles across both programs. Over the coming weeks and months, we will continue to roll-out additional program benefits and enhancements – and ultimately unveil our single loyalty program with Hawaiian Airlines over the summer.

Stay tuned for more!

¹This credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

²The Hawaiian Airlines World Elite Mastercard primary cardmember is eligible to receive 2 free checked bags on certain Hawaiian Airlines and Alaska Airlines operated flights (free checked bag benefit). The primary cardmember must book the Hawaiian Airlines and Alaska Airlines operated flights with their Hawaiian Airlines® World Elite® Mastercard to receive the checked bag benefit. Authorized Users of the primary cardmember do not qualify for the free checked bag benefit. On Hawaiian Airlines, the free checked bag benefit is only available for travel between North America and Hawaii and between Neighbor Islands (interisland). International flights are excluded. On Alaska Airlines, the free checked bag benefit cannot be combined with other free baggage allowances.

The Hawaiian Airlines World Elite Mastercard is issued by Barclays Bank Delaware pursuant to a license by Mastercard International Incorporated. Mastercard, World Mastercard, World Elite Mastercard, and the circles design are registered trademarks of Mastercard International Incorporated.

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Hawaiian and Alaska Airlines Bring Aloha to Japan at Annual Holy Family Home Visit

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As the first cherry blossoms of the season began to bloom, 20 Tech Ops employees from Hawaiian and Alaska Airlines embarked on a special annual visit to Holy Family Home, an orphanage in Osaka, Japan.

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Since 2017, the Hawaiian Airlines Tech Ops team has journeyed over 4,000 miles from Honolulu to support Holy Family Home through Team Kōkua, the airline's employee volunteer group. Aligning with Tech Ops’ annual international maintenance leadership gathering, these visits have evolved into a heartfelt tradition — demonstrating a deep commitment to nurturing the community, fostering cultural exchange and spreading the spirit of aloha.

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Following World War II, the Sisters of Charity of St. Vincent de Paul established Holy Family Home in Osaka to care for orphans spanning infancy through high school. In 1949, members of the 27th Infantry Regiment, known as the “Wolfhounds,” visited the orphanage for the first time. Shocked by the poor living conditions, the soldiers began pooling money from their paychecks to support the children. That year, they collected $149 — equivalent to over $2,000 today* — and this marked the beginning of their ongoing efforts to aid the orphanage, including raising enough to fund the construction of a new facility.

Hawaiian Airlines’ Maintenance & Engineering Vice President Beau Tatsumura read about the story in a military newspaper while on deployment with the U.S. Army and was touched. Years later, when Tatsumura and his team had the opportunity to support a community group during their regular Osaka visit, Holy Family Home immediately came to mind.

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During this year’s visit, Team Kōkua tackled essential facility upgrades, including planting flowers, repainting an emergency slide and entrance gates and repairing a broken clock tower. After a shared lunch, the group hosted cultural activities for the youth, including a finger puppet activity that taught the children about native birds that inspired the names of Hawaiian’s Boeing 717 fleet. Ukulele lessons and a custom cornhole game, assembled by aircraft mechanics, added to the fun, and each child was gifted cotton candy and a special treat bag.

"I think the children really enjoyed learning about the birds," said Jennifer Lee, senior director of supply chain management programs and initiatives at Hawaiian Airlines. "It briefly took them to a place that's near and dear to our hearts, and it was nice to be able to share that with them."

 

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Scott Miller, chief inspector at Alaska Airlines, reflected on his trip of firsts: first time in Japan, first visit to Holy Family Home and first Team Kōkua activity. "I honestly think the interaction with the kids, when they came in, was absolutely amazing," Miller shared. "I helped some young folks cut out paper hats and finger puppets, which was one of the most fun parts of the day."

Jim Landers, senior vice president of tech ops at Hawaiian Airlines, added, "Seeing the smiles on their faces puts smiles in our hearts. It’s been a joy to grow our relationship with Holy Family Home in the past nine years, and this visit was even more special with the presence of our new colleagues at Alaska Airlines."

Team Kōkua engages employees from around Hawaiian’s global network to give back to the people and places the carrier serves. "If you can volunteer when you travel, whether for work or pleasure, it is always well worth it," Miller said. "I think that generally those who volunteer tend to get more out of the experience from the positive impact on the community and the camaraderie built while working together."

 

*This figure was calculated by the U.S. Bureau of Labor Statistics’ CPI Inflation Calculator

Alaska Airlines welcomes Fiji Airways as the newest full member of the oneworld alliance

Summary

Alaska Airlines congratulates Fiji Airways, the flag carrier of Fiji and the South Pacific, on becoming the 14th full member airline of the oneworld alliance.

With its hub at Nadi International Airport, Fiji Airways serves 25 destinations in 14 countries and territories worldwide, including oneworld hubs in Sydney, Hong Kong, Dallas-Fort Worth, and Tokyo. 

Alaska Airlines congratulates Fiji Airways, the flag carrier of Fiji and the South Pacific, on becoming the 14th full member airline of the oneworld alliance as of March 31, 2025. That’s a special date for us because it also marks when Alaska officially joined oneworld four years ago in 2021.

With its hub at Nadi International Airport, Fiji Airways serves 25 destinations in 14 countries and territories worldwide, including oneworld hubs in Sydney, Hong Kong, Dallas-Fort Worth, and Tokyo.

Being part of oneworld allows our guests to enjoy a seamless travel experience across over 900 destinations globally, with smooth transfers between carriers, top-notch support from all member airlines, access to nearly 700 airport lounges worldwide, and the ability to earn and redeem miles on all partners.

Beginning this spring, our partnership with Fiji Airways will offer even more redemption opportunities for Mileage Plan members that can be booked on alaskaair.com. Learn more about how to redeem miles.

 

If you’ve earned status with Alaska Airlines – and now Hawaiian Airlines – all that hard work goes even further with benefits in oneworld to make your journey even more enjoyable.

Alaska’s elite Mileage Plan members automatically receive matching oneworld tier status:

— MVP Gold 100K & MVP Gold 75K = oneworld Emerald

— MVP Gold = oneworld Sapphire

— MVP = oneworld Ruby

Elites receive a variety of privileges, including priority check-in, access to more than 600 international first and business class lounges (depending on their status tier), preferred boarding, fast track through security, baggage benefits and more.

We expect Hawaiian to join oneworld in 2026. In the meantime, HawaiianMiles members can enjoy elite benefits on oneworld member airlines by status matching to Alaska Mileage Plan and using their Mileage Plan number when traveling on oneworld member airlines such as American Airlines, Japan Airlines, Qantas, and now, Fiji Airways. HawaiianMiles and Mileage Plan accounts can be linked here.

There are currently 14 members of oneworld: Alaska Airlines, American Airlines, British Airways, Cathay Pacific, Fiji Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines. Oman Air will become the 15th member in 2025.

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Alaska Airlines Announces New Nonstop Flights Between Seattle and Seoul Incheon Beginning Sept. 12 on Hawaiian Airlines

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Alaska Airlines begins new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines starting Sept. 12, 2025.

Alaska Airlines announces new nonstop flights between Seattle and Seoul Incheon beginning Sept. 12 on Hawaiian Airlines

Summary

Alaska Airlines begins new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines starting Sept. 12, 2025.

We’re transforming Alaska’s hometown hub in Seattle into the West Coast’s new premier global gateway.

Alaska Airlines has set the date for new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines. Starting Sept. 12, 2025, guests can fly in comfort on our long-haul, widebody Airbus A330-200 aircraft to South Korea’s capital city. We initially announced the new international route this past December. Tickets can now be purchased at alaskaair.com and hawaiianairlines.com.

With the combination of Alaska and Hawaiian, Seattle is transforming into the West Coast’s new premier global gateway. By 2030, we plan to serve at least 12 nonstop international destinations with widebody aircraft from Seattle, including Seoul Incheon and Tokyo Narita. Daily flights between Seattle and Tokyo Narita begin on May 12.

Alaska’s Seattle hub is the largest airline hub on the West Coast, serving 104 nonstop destinations across North America for convenient travel options and connections.

With our robust network, we can connect our guests through our global gateway in Seattle for convenient nonstop service to Seoul and Tokyo, with additional connections to other Asian destinations with our global partners. As we grow our global network from Seattle in the coming years, we’ll announce new international routes to dynamic destinations that we know our guests are going to love to visit.”

– Andrew Harrison

Chief Commercial Officer at Alaska Airlines

The new service between Seattle and Seoul Incheon will take flight just before the start of Chuseok, also known as Korean Thanksgiving Day – one of the nation’s most important and festive holidays. It takes place in early October this year, allowing travelers to visit with family and friends in South Korea with Hawaiian’s award-winning service and hospitality.

We look forward to adding our flagship Boeing 787 Dreamliner aircraft to the Seattle-Seoul Incheon route soon.

 

All times local; September schedule shown

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Alaska Airlines inaugurates nonstop service between San Diego and Ronald Reagan Washington National Airport

Summary

This week, Alaska Airlines began service between Ronald Reagan Washington National Airport and San Diego International Airport.

This exciting new route strengthens our network while connecting people with the nation’s capital, including the largest military community in the United States.

Prior to the launch of our route, SAN was the largest U.S. airport without service to DCA.

This week, we launched our long-awaited route from San Diego International Airport (SAN) to Ronald Reagan Washington National Airport (DCA) in Washington, D.C.! These flights will provide more choice to guests and communities across our network, whether they are members of the United States military, tourists chasing cherry blossoms, or residents of Hawaii connecting to the East Coast.

A key west coast hub

As the carrier with the most nonstop destinations from San Diego, Alaska offers 40 nonstop destinations and more than 70 peak-day departures. Alaska’s combination with Hawaiian Airlines is enabling an expanded network with optimal connections on 1,400 daily flights. Together with our Global Partners, we offer one-stop service from San Diego International Airport (SAN) to more than 330 destinations.

Whether you’re flying nonstop or catching a connecting flight at SAN, www.alaskaair.com has options for what works best for you: you can book flights on 22 partner airlines or redeem Mileage Plan miles, all on our site.

“This coveted route strengthens the direct connection to the nation’s capital and helps support our regional economy with an estimated $11 million in annual visitor impact.”

– Todd Gloria

San Diego Mayor

Thank you to our local, state, and federal partners, and to Mayor Gloria for their support.

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Alaska Airlines names new Vice President of Brand & Marketing

Summary

Industry veteran Eric Edge to lead brand strategy and marketing for combined airline

Alaska Airlines today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands. In this role, Edge will oversee the marketing strategy that will deliver on the combined airline’s long-term vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

This appointment comes as Alaska Airlines continues to advance its integration with Hawaiian Airlines, creating a first of its kind dual-brand model, with one combined operation, and expanding its position as Hawai‘i’s trusted airline​. This move underscores Alaska Airlines’ commitment to preserving the unique identities of both airlines while maximizing their combined strengths to deliver best-in-class experiences to guests.

Edge will be responsible for driving awareness and adoption of the combined airline’s enhanced single loyalty program, premium product offerings and expansive global network. Key initiatives in 2025 include launching a new global gateway from Seattle with nonstop routes to Tokyo Narita (NRT) and Seoul Incheon (ICN), introducing a single loyalty program and premium credit card built for the global traveler, and managing an innovative dual brand approach for the combined airline.

“We’re focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately loyalty. Eric’s proven leadership and strategic approach to building brands make him the ideal choice to guide our marketing efforts as we continue to elevate the travel experience for our guests and drive healthy revenue growth.”

– Andrew Harrison

Executive Vice President and Chief Commercial Officer, Alaska Airlines

With more than 20 years of experience in marketing, brand strategy and digital innovation, Edge brings unique expertise from leadership roles at Postmates/Uber, Pinterest, and Facebook/Instagram. Since joining Alaska Airlines in 2022 as managing director of marketing and advertising, he has led the transformation of Alaska’s premium business strategy, successfully increasing brand perception and driving double-digit revenue growth in key markets​. Edge studied political science at San Diego State University and began his career in aviation as a flight attendant.

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Explore the World’s Natural Beauty with Alaska Airlines’ Global Getaways

Summary

Alaska Airlines’ Global Getaways offers savings of up to 50% on award redemptions to select international destinations starting at just 12,500 miles.

Members can redeem miles for travel between now through July 31, 2025, in economy and premium economy cabins, benefiting from a simplified booking process with Alaska and Global Partners.

Updated award charts provide greater value and access, with partner award travel starting as low as 4,500 miles one-way for short trips.

With much of the Northern Hemisphere coming out of its winter hibernation,  it’s time to celebrate “natural beauty” with our newest  Global Getaways! From the Cliffs of Moher in Ireland, to the Blue Lagoon in Iceland, and the Chimgan Mountains in Uzbekistan – Mileage Plan can get you there for a  fraction of the usual cost, with one-way tickets starting as low as 12,500 miles.

Now through April 11, 2025, enjoy significant savings of up to 50% off  on award redemption with us and our Global Partners to selected worldwide destinations. Mileage Plan members can redeem miles on alaskaair.com for travel between now through July 31, 2025, in economy and premium economy cabins.

International travel with Mileage Plan is just one of the many benefits of the industry’s most generous loyalty program. With Mileage Plan, you can earn miles faster when you fly with Alaska, Hawaiian, onewold ®Alliance members, or our Global Partners to more than 1,000 destinations around the world. Additionally, during the past year, we have simplified the process of booking redemptions and purchasing tickets with our partners on alaskaair.com. Our program now offers greater simplicity, value, and access for members wishing to use their Mileage Plan miles for partner travel. The updated charts make it easier to see how many miles are required for flights to different regions, with partner award travel starting as low as 4,500 miles one-way for short trips, down from 7,500 miles.

Cliffs of Moher via Dublin, Ireland

Now starting at 17,500 miles instead of 35,000 miles

Let’s Go!

Banff National Park via Calgary, Canada

Now starting at 12,500 miles instead of 20,000 miles

Let’s Go!

The Blue Lagoon via Reykjavik, Iceland

Now starting at 17,500 miles instead of 27,500 miles

Let’s Go!

Halong Bay via Hanoi, Vietnam

Now starting at 30,000 miles instead of 55,000 miles

Let’s Go!

Wentworth Falls, Blue Mountains via Sydney, Australia

Now starting at 30,000 miles instead of 42,500 miles

Let’s Go!

Chimgan Mountains via Tashkent, Uzbekistan

Now starting at 20,000 miles instead of 42,500 miles

Let’s Go!

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