Alaska Air Group releases 2025 Impact Report and establishes new, unified 2030 impact goals for Alaska Airlines, Hawaiian Airlines and Horizon Air
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May 28, 2025; Seattle, Wash.; Alaska Airlines and Hawaiian Airlines tails at N gates of Seattle-Tacoma International Airport. Credit: Joe Nicholson-Alaska Airlines
Summary
The combined carrier reported meaningful progress and identified areas for improvement against its 2025 impact goals, focused on safety, environment, people, communities and governance.
New 2030 goals further unite Alaska Airlines, Hawaiian Airlines and Horizon Air under a shared impact framework.
Alaska Air Group today released its 2025 Impact Report, establishing new 2030 impact goals that unify Alaska Airlines, Hawaiian Airlines and Horizon Air under a single sustainability strategy to become a more resilient global company while positively impacting its people, guests and communities.
Alaska’s annual impact report provides transparency on progress toward more than a dozen goals set through 2025 to advance safety, strengthen employee engagement and belonging, reduce carbon emissions and waste and support communities and workforce development. Each goal leverages the strengths of the carrier’s brands and directs focus toward creating long-term value for guests, employees and communities.
Across Alaska Airlines, Hawaiian Airlines and Horizon Air, our people have always understood that flying carries a responsibility — to the communities that rely on us, to the places that shape us and to the guests who trust us with their journeys. As we become a more global airline group, our responsibility grows too. Our unified 2030 impact goals build on the incredible progress of our teams and drive us to operate more sustainably and continue to uplift the communities we serve.”
A transformative year for Alaska Air Group
The new five-year impact strategy comes during a pivotal period for the company, marked by major milestones in the Alaska-Hawaiian combination and significant investments in fleet, operations and guest experience. Key achievements over the past year include:
- Alaska Airlines received a single operating certificate, enabling Alaska and Hawaiian to operate as two distinct brands under one company – a first for the U.S. airline industry.
- Alaska and Hawaiian transitioned to a single passenger service system, improving the guest experience and providing employees with enhanced tools.
- Hawaiian joined the oneworld® alliance.
- The company made its largest fleet order, opened a new Global Training Center in Seattle and inaugurated international service to Europe.
- Alaska became a cornerstone investor in a new $150 million oneworld sustainable aviation fuel (SAF) investment fund in partnership with Breakthrough Energy Ventures.
- The company launched a $600 million‑plus Kahu‘ewai Hawai‘i Investment Plan to elevate the travel experience to, from and within the Hawaiian Islands.
In 2025, the 30,000-plus team members of Alaska, Hawaiian and Horizon welcomed over 58 million guests on more than 543,000 flights. Together, Alaska and Hawaiian also carried more than 157 tons of cargo.
Performance toward 2025 impact goals
Amidst rapid growth and operational integration, Alaska achieved meaningful progress and obtained insight that enabled sustained momentum toward 2025 goals.
Safety
- Employees continued to view safety as a top priority, reflected in a 5% increase in safety reporting over the five-year period. The growing strength of Alaska’s safety culture has been bolstered by initiatives such as “Ready, Safe, Go!” and annual “Safety Days.” The combined organization remains committed to its goal of increasing reporting by 10%.
- Emergency preparedness remained a consistent focus through regular crisis response drills, prioritizing the combined company’s readiness amid global expansion.
Environment
- Alaska remained the most fuel-efficient U.S. premium airline, saving more than 9.3 million gallons in 2025 through initiatives across the operation, from single-engine taxing to route optimizing AI tools. It also reduced ground service equipment (GSE) fleet emissions average by nearly 50% from 2020 levels through electrification investments.
- The carrier met its goals related to water stewardship and local sourcing, while its efforts toward waste reduction, recycling and inflight packaging remain underway as it navigates unique challenges of driving operational change at a global scale.
- Sustainable aviation fuel (SAF) is seen as a key pathway for aviation’s decarbonized future. In 2025, Alaska Air Group purchased nearly 11 million gallons of SAF — a 52% increase from 2024 — and more than 100,000 guests have contributed to SAF adoption since 2023, demonstrating increased interest in lower-carbon travel and growing momentum for one of aviation’s most important long-term climate solutions.
- The combined company continues to invest in new lower-carbon technologies, including next-generation airframe designs, cost reducing SAF engineering and hybrid-electrified aircraft. Alaska Airlines is partnering with blended wing aircraft leader Jet Zero, and SAF producer Twelve — which is creating jet fuel from carbon dioxide, water and renewable energy — and exploring hybrid-electric propulsion technology with Ampaire.
People and communities
- Alaska and Horizon unified its Business Resource Groups (BRGs) with Hawaiian’s Employee Resource Groups, strengthening 13 empowered, employee-led communities and connecting more than 5,000 engaged team members across the combined organization.
- The company maintained a strong, competitive workforce, with over 87% of employees in full‑time roles with attractive benefits and salaries.
- Alaska continued its investment in the aviation industry’s future workforce by supporting 237,000-plus youth through career pathway programs across the regions it serves.
- Alaska and Hawaiian introduced its shared philanthropic arm, the Alaska Airlines | Hawaiian Airlines Foundation to directly support environmental and community-focused nonprofits throughout the 49th and 50th U.S. states via project-specific grants.
- Community engagement and partnerships were deepened by more than 45,000 employee volunteer hours for community causes, along with more than $19 million in cash and in-kind giving to organizations across the company’s network.
Governance
- Investments in privacy, cybersecurity, responsible public policy engagement and business resilience strengthened the foundation supporting our people, operations and stakeholders.
- Strong governance also helped navigate a period of significant transformation, reinforcing the value of investing in the systems, processes and safeguards that support long-term growth.
Introducing 2030 impact goals: A unified path forward
For more than 90 years, Alaska and Hawaiian have shared a mission to connect communities, support economic growth, innovate and care for the places they serve. As the combined organization brings its unique brands of hospitality to more of the world, it will be guided by shared 2030 impact goals designed to accelerate progress and reflect its continued responsibility to guests, employees, communities and investors.
Learn more about Alaska Air Group’s impact strategy by reading the digital Impact Report.
About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”




