With Ikon Pass, Atmos Rewards members will be able to redeem points through Atmos Unlocked for select ski and mountain experiences this season, including a CMH heli-skiing package, Steamboat Ski Resort stay-and-ski offerings and a Steamboat Ski Resort bundle that includes a lift ticket, First Tracks and True West lounge access. The lineup also includes 26/27 Ikon Pass bundles and other mountain travel offerings, with Crystal Mountain offering a particularly strong local connection for Pacific Northwest members.

Atmos Rewards will also come to life on the mountain through a weekly Members’ Day on the slopes, special member activations and other opportunities to engage with the program throughout the season.

Nordstrom will bring Atmos Rewards into retail and lifestyle through select fashion-focused experiences and future member offers tied to Atmos Members Day and key Nordstrom events throughout the year. Starting this season, Atmos Rewards members can use their points on private holiday shopping experiences at Nordstrom stores across seven major markets, including Seattle, Portland, Honolulu, Los Angeles and New York City.

The collaboration connects two Seattle-based brands with loyal, premium customers and gives members another way to experience Atmos Rewards outside the travel day.

Pebble Beach Resorts delivers another premium experience platform for Atmos Rewards members, connecting the program to one of the country’s most recognized lifestyle travel destinations. Members will have opportunities to access the resort’s unparalleled golf courses along with everything else Pebble Beach offers beyond the fairways.

Alaska is also the Official Airline of Pebble Beach Food & Wine, with planned Atmos Unlocked offers including seasonal stay-and-play packages, hosted golf experiences and curated culinary and resort packages members can access with points.