Year in review: 2023 highlights at Alaska Airlines

2023 flew by! Here are some highlights and what we’re looking forward to next:

We’re excited to combine with Hawaiian Airlines.  

Combining our beloved brands will expand benefits and choice for travelers throughout Hawai’i and the West Coast, including connectivity across Asia, Oceania and the Pacific.

Learn more

We said goodbye to plastic cups for good.

In January, we started the year by transitioning from plastic to responsibly-sourced paper cups for inflight beverages, a move which eliminates more than 55 million plastic cups annually and replaces them with a more planet-friendly alternative. We began the process of eliminating our five largest sources of plastic waste in 2018 by removing plastic straws and stir sticks from inflight service – a first for any airline at the time. 

Miles donated to CARE Miles nonprofits: 90,922,431+ 

Our CARE Miles program offers Mileage Plan™ members a unique and meaningful way to support important causes. Miles donated to this program help charities with business travel, accommodation of special organization requests and achievement of the organization’s mission.

In the weeks following the wildfires that devastated West Maui, Alaska helped transport 220,000 pounds of relief supplies to impacted communities and immediately sent rescue flights to help evacuees off the island and make room for recovery efforts. Alaska collaborated with long-time partner and local non-profit Kanu Hawaiʻi to distribute nearly 30 million miles — donated by Alaska, employees and guests — to those who needed support but could no longer afford the cost of flying.  To date, 544 impacted Maui residents were helped with these miles.

Our new coffee blend fit for the skies is now brewing!  

In October, we launched a new custom coffee blend with Portland-based Stumptown Coffee Roasters, which will be on all flights by the end of the year. Plus, guests can sip Stumptown in our Portland and JFK Lounges. 

We increased global travel on alaskaair.com.

You can now book flights on 21 of our global airline partners on alaskaair.com, including American, Qantas, Air Tahiti Nui, Qatar, JAL, Iberia, Icelandair, Condor, Finnair.

We launched 23 new routes and 2 international destinations.

This year, we upped our route game! Guests can now fly to places like the Bahamas from Seattle and Los Angeles + Guatemala from Los Angeles, marking six countries that Alaska will fly to and from its West Coast hubs including, Canada, Mexico, Belize, Costa Rica, Guatemala, and the Bahamas. 

We also announced new flying from Anchorage to New York JFK and San Diego – that will start in 2024. At 3,386 miles, ANC-JFK will be the longest route in our network and the longest domestic flight in the industry using a 737.

We welcomed new aircraft.

Who doesn’t love that new airplane smell? This year, we updated our fleet with new 737-9 MAX aircraft. Plus, Horizon Air became an all-jet fleet, with new E175 aircraft after the retirement of the Q400.

Watch Behind The Scenes of our 737-9 Air-to-Air Photoshoot ⬆️

Custom designs: 4

Cheese plates devoured: 850,454 

Our guests told us they enjoy our fresh food options but were eager for more! So, we increased the variety of our food offerings, from doubling the number of pre-order options in the main cabin to giving our First Class guests up to five different entrees to pick up on their flights. We also brought back some of guests’ favorites with our ‘Greatest Hits’ menu and are offering a nonalcoholic beer for the first time.

Pancakes printed in our Lounges: 615,584 

This summer, we welcomed lounge members and guests back to our popular D Concourse Lounge in Seattle with 50% more seating and improved amenities. Over the last five years, we’ve doubled the footprint of our Lounges and invested $30 million in improvements and remain focused on bringing you fresh upgrades and new amenities to make the spaces bigger and better than ever. 

Movies and TV shows watched in flight: 14,449,492 

Top Movies:

JOHN WICK: CHAPTER 4
A MAN CALLED OTTO
1917
80 FOR BRADY
65

Top Series:

Schitt’s Creek
The Office
Family Guy
Parks and Recreation
The Last of Us

See what’s new on board 

We added 5 new airline partners—30 in total.

Porter Airlines, a growing Canadian carrier, begins its inaugural nonstop service between Toronto and both Los Angeles and San Francisco in January.STARLUX Airlines, a Taipei-based premium carrier, connects guests from Los Angeles to 16 amazing destinations across Southeast Asia and Japan.
 
Discover the East Coast’s stunning seaside destinations with Cape Air.Get on board with Kenmore Air to explore the San Juan Islands and British Columbia.Bahamasair can take you to pristine beaches in the Caribbean & beyond.

Learn more about our 30 worldwide airline partners to earn and redeem Mileage Plan™ miles and enjoy elite benefits along the way.

We’re enhancing the lobby & inflight experience.

We’re working on getting you through the lobby and to security in 5 minutes or less. Much like mobile technology widely used to access sporting events and concerts, your phone is all you need to fly through our lobby.

Over the next three years, we’re investing $2.5 billion in overall improvements to enhance the airport experience within our hubs and focus cities including Seattle, Portland, San Francisco, Los Angeles and Anchorage.

A sneak peek at what the future lobby will look like at Seattle-Tacoma International Airport.

We’re also the first airline to offer Tap to Pay on iPhone – giving our guests more options to pay inflight. You’re now able to tap-to-pay for your alcoholic beverage or snack pack with just a simple tap from your iPhone or Apple Watch using Apple Pay, other digital wallet, or contactless credit or debit card to pay – no more swiping!

We were named “Airline of the Year” ⭐️

Among other accolades, this year, we were named “Airline of the Year” by the Centre for Aviation at the World Aviation Summit in Abu Dhabi on Nov. 28. The CAPA Airline of the Year Award is awarded to the airline that has been the biggest standout strategically during the year, has had the greatest impact on the development of the airline industry, has established itself as a leader, and provided a benchmark for others to follow.  Here is some other recognition we’re proud of this year:

Tips to plan for holiday travel

The holiday season is here! Which means, the start of (typically) the busiest and most stressful time to travel is upon us. We expect full aircraft, busy airports and lots of guests in the coming weeks.

Here are some tips to make your journey delightful every step of the way.

Traveling to/from Seattle?

Seattle-Tacoma International Airport (SEA) anticipates this could be one of the busiest Thanksgiving travel periods in the airport’s history, with total foot traffic expected to be 11% higher than 2022. Travelers will notice more construction, part of Upgrade SEA improvement projects from curb to gate. Construction of a new ticketing area and a new security screening checkpoint has spillover impacts in ticketing and baggage claim areas across the airport. Enjoy lower stress through security, with Spot Saver.

Download our app to get your boarding pass & more

Use the Alaska Airlines mobile app to check in 24 hours before your flight and get your mobile boarding pass. Guests should check-in and get a boarding pass before heading to the airport via the app or online.

Our mobile app is the perfect travel companion from the day you start shopping for flights, all the way through to the moment you arrive at your destination. Plan your trip, pay for bags, and use your digital boarding pass for a seamless airport experience.

Before your flight, pre-order your favorite onboard meal

Remember to pre-order your favorite meals as early as two weeks before your flight and up to 20 hours prior to departure in all cabins on our app or online. We’ve filled our winter menu with some of our “Greatest Hits” inspired by guests’ most loved dishes and serve freshly prepared meals and snacks for breakfast, lunch and dinner—always including a vegetarian option.

Give yourself plenty of time

Give yourself plenty of time to get to and through the airport. We recommend arriving at the airport 2 hours before a domestic flight and 3 hours for international.

Heads up: Some of our hub airports—including Seattle—are undergoing construction that may increase congestion. Parking might also be limited.

Tag your bags & get going!

With new Bag Tag Stations coming to every airport we serve, you’ll be able to quickly pay for and tag your bags and go. Pro tip: If you’re flying with just a carry on, skip the lobby and head straight to security with your mobile boarding pass.

Get in touch with us

If you’re an Alaska Mileage Plan member, set up communication preferences in your account profile. Our Reservations team can easily update you if your flight schedule changes due to something like weather. You can receive notifications through the app, email and text (to request more info, simply text HELP to 252752).

If you need special assistance while traveling, you can request it online or call our dedicated accessible services line at 1-800-503-0101 (dial 711 for relay services). Request wheelchair assistance, add a trained service animal to your trip and more.

Family travel with Alaska Airlines is just as delightful as the destination

As families plan their holiday trips, especially to destinations as enchanting as the Disneyland® Resort, choosing an airline becomes part of the narrative. With Alaska Airlines, the story is always about putting families first, ensuring the journey is as memorable as the destination. And isn’t that what family travel should be about? Creating stories, together, up in the air and beyond.

As a content creator and family travel blogger, I’m always on the lookout for experiences that resonate with the heart of family adventure.  Traveling with family can be complex, but my recent trip to Disneyland highlighted how one airline could simplify the journey from the jump to landing. I couldn’t gate-keep  my experience with Alaska and why it will continue to be my top choice for family travel with all of you.

A plane for fun and all. On November 1, 2023, Alaska officially welcomed the “Mickey’s Toontown Express” airplane to its fleet. This new livery is adorned with playful images of Mickey Mouse and Minnie Mouse, along with their pals Goofy, Pluto, Donald Duck and Daisy Duck in Mickey’s Toontown at Disneyland® Park. It took artists over 400 hours and 20 days to hand-paint the brightly colored aircraft exterior from nose to tail.

ICYMI Alaska recently unveiled its ‘Mickey’s Toontown’-themed aircraft, featuring designs inspired by Mickey Mouse and friends, as part of their special themed aircraft, which my kids love seeing at the airport — including other meaningful aircraft like Alaska’s “Our Commitment” aircraft which we got to see in-person last year.

Here’s some of the reasons I’ll fly Alaska again and again:

Families sit together

Alaska always rolls out the red carpet for families right from the get-go with policies around seating and boarding for families. I love Alaska’s commitment to ensuring families sit together without any additional fees. Under their policy, if there’s ever any challenge in seating a child 13 or under with their accompanying adult, they’ll accommodate you on the next flight at no extra cost and that’s important to note, because when traveling with a larger family it isn’t always easy to be seated together, but it’s a family seating guarantee that takes the stress out of booking.   

Priority Boarding

Beyond seating policies, my family loves the practical perks for those flying with young children. Alaska provides Priority Boarding for families with children under the age of two, a convenience that simplifies the boarding process significantly and infants under the age of two fly for free on a parent’s lap, which is a wallet-friendly bonus for parents.

Free Checked Strollers + Car Seats

The airline also offers complimentary gate check for strollers and car seats, reducing the hassle of managing these bulky items, but making them available for navigating through the airport to the gate and having them ready and on hand once you deplane to your destination. 

Inflight entertainment 

On board, Alaska enhances the flying experience for kids with purchase options like Disney-themed picnic packs and complimentary coloring books. They also have an extensive range of inflight entertainment, with over 800 movies and TV episodes free of charge, to keep the little ones engaged.

Preserve your Mileage Plan Status

Alaska’s thoughtfulness extends to new parents too. Their “Elite Leave” program preserves the Mileage Plan Member’s elite status, keeping it intact for an additional year during pregnancy or maternity leave. It’s a breath of fresh air for parents who don’t want to worry about their traveler status during significant life changes.  

Care in every detail

The level of care is evident in how they want families to feel – taken care of, comfortable, and safe. This extends to addressing the needs of nervous fliers, with the “Fly for All” app, designed to assist first-time flyers and individuals with cognitive and developmental disabilities, which can help in reducing travel-related stress, and accommodating the dietary preferences and health needs of families. They offer kid-friendly menu options and cater to guests with peanut allergies, which is indicative of their attention to detail when it comes to comfort and safety.

From priority boarding and seating policies to entertainment and dietary considerations, Alaska has built a travel experience that caters to the nuances of family travel. The new ‘Mickey’s Toontown’ plane is more than just a themed aircraft; it’s part of a broader commitment by the airline to ensure families start their vacations the moment they step on board. The kids were thrilled, we were stress-free and the whole journey felt like part of the Disneyland® Resort experience — joyful, magical and wonderfully inclusive.

Flying to the Disneyland® Resort on the ‘Mickey’s Toontown Express’ aircraft reaffirmed my belief that the right airline could make all the difference in family travel. With Alaska Airlines, the journey is just as delightful as the destination.

Thank you, Alaska for making our family’s Disney dream take flight with such care and enchantment. Here’s to many more journeys filled with magic with you!

Alaska Airlines gives magical gift of travel to families impacted by Maui wildfires 

Video by Blake Ramelb

Earlier this month, Jordan Cabanilla and his family enjoyed their last ride of the evening before the gates were closing at Southern California’s Disneyland Resort. After a fun-filled day at the park, Jordan’s three kids – AJ, Jade, and Ethan – had not stopped smiling. 

Their youthful excitement filled Jordan with emotion. However, it was his wife’s smile that made him pause throughout the weekend.  

“Pretty much everything has been on my wife since the fire,” Jordan said. “Just for that short time at Disneyland, she was able to smile instead of thinking about, ‘OK, I got to take care of this for the funerals, meet with lawyers, deal with probate.’” 

Jordan and his wife, Ana, lost their business and home on Aug. 8 in the wind-whipped wildfires that leveled the historic town of Lahaina on the west side of Maui and damaged or destroyed another 2,200 residential structures. 

But losing the home that Jordan and his wife bought with their entire life savings was no measure against the loss of Ana’s older brother, her brother’s wife and young son.  

“They were able to escape, but then got trapped in the neighborhood,” he said.  

Jordan opened up about the chain of events that likely saved his own life and his children’s that day. It began with Ana telling him to fix a part of their fence the wind had knocked down.  

“That morning, Ana woke me up and told me, ‘You gotta take care of that before it flies into someone’s home,’” he said. “I’ve lived in Lahaina all my life and I’ve never seen winds that strong. I was able to call out sick and stayed home with the kids. About four o’ clock, my wife called and told me, ‘There’s a fire up the road that’s moving pretty quick; you guys got to get out.’ I looked outside — everything had turned black.” 

Jordan’s home was engulfed in flames just minutes after they packed what they could in their car and left Lahaina, his friends told him later. 

“If I hadn’t been at home, I don’t know how I would’ve been able to get to my kids because the wind had knocked down the utility poles and blocked the roads,” he said. 

Like many in the community since the fire, Jordan and his family have resolved to provide a sense of normalcy for their children amid the challenges of rebuilding their lives.  

Our kids reminisce about the house and their toys,” Lahaina Resident Rose Ann Recites said. “Sometimes we feel like we don’t know if we want to be on the island. I still cannot believe that this happened.” 

Photo courtesy of Disneyland® Resort

Rose Ann and her husband, Eric, lived in his childhood home along with their two children, Danica and Rylee. The fire took everything, including mementos of their son – Ryan Luis – who passed away from Leukemia several years ago. A lock of his hair, the last outfit he was wearing and his handprints. 

Miguel Ceballos, his wife Lindsay, and their four children have moved nine times since being displaced by the fire.  

Our community, we’re so supportive of each other,” Jordan said. “Within twelve hours, people were donating clothes, water, food.” 

Alaska Airlines helped transport 220,000 pounds of relief supplies to impacted communities in the weeks following the fires and immediately sent rescue flights to help evacuees off the island and make room for recovery efforts. 

Alaska collaborated with long-time partner and local non-profit Kanu Hawaiʻi to distribute 27 million miles — donated by Alaska, employees and guests — to those who needed support but could no longer afford the cost of flying.  In total, 544 impacted Maui residents were helped with these miles.

When we heard that families, such as the Cabanillas, Recites and Ceballos, were seeking refuge from the daily struggle of rebuilding their lives – we knew we had to do more. 

Earlier this month, Alaska surprised the Cabanillas, Recites and Ceballos families with a weekend-long vacation to California’s beloved Disneyland Resort along with a stay at the Westin Anaheim hotel. 

Alaska asked Kanu Hawai‘i to help find families that would benefit from Alaska’s Gift of Travel – a program in which we give the magic of travel to those who deserve it most, whether through an all-inclusive trip, roundtrip tickets or donated miles.  

Earlier this month, Alaska surprised the Cabanillas, Recites and Ceballos families with a weekend-long vacation to California’s beloved Disneyland Resort along with a stay at the Westin Anaheim hotel. 

“I didn’t want to believe it because it was too good to be true,” Rose Ann said. “We were due for a family trip after what we’ve been through. More importantly, the kids deserved it.” 

Rose Ann and Eric’s kids couldn’t celebrate their birthdays because of the fires. 

“We surprised our kids just hours before getting on the plane,” said Miguel. “To give them that magical sense that there’s hope in their lives after all this has just been amazing. We really appreciate Alaska Airlines for this amazing gift.” 

Want to give the Gift of Travel to other Maui families?  

Contributions made to the Alaska Airlines Disaster Relief Pool through Dec. 31, 2023, will be donated to Kanu Hawaiʻi and Maui Rapid Response to provide travel support for Maui residents impacted by the wildfires.  Alaska will match the miles donated, up to one million miles.

Alaska Airlines continues to negotiate a new, competitive flight attendant contract

You may be aware that some off-duty Alaska flight attendants are planning to participate in demonstrations such as informational picketing. The union representing Alaska Airlines flight attendants – the Association of Flight Attendants (AFA) – also announced a ‘strike authorization vote’ today. This vote does not impact our guests. 

We respect their protected right to engage in these activities and do not expect any disruption to our operation or service as a result. 

Any employee participating in these activities is not scheduled to work and they are not on strike.  

We’ve offered an industry-leading proposal  

– In October this year, we provided an updated comprehensive economic offer – the largest we’ve made in our history for our flight attendants’ contract – that would put our flight attendants at or near the top of the industry in most areas, including pay.

– The proposal included an immediate 15% increase to the wage scale, market rate adjustments to keep them in line with new contracts at other airlines, and no changes to duty day. 

– Contrary to union narratives, we do pay flight attendants for boarding time through a pay mechanism that was negotiated with the union in previous contract cycles. We remain open to alternative pay structures proposed by the union during negotiations.  

We’re actively negotiating 

– Since September 2022, together with the Association of Flights Attendants (AFA) – our flight attendant union – we have closed more than 50 tentative agreements – representing dozens of topics where we’ve found common ground. 

– We have meetings scheduled with AFA in January and February to continue negotiations and reach agreement on the outstanding topics. 

– The only way to close the gap between parties is to discuss and work together. We are ready and willing to do that and are eager to resume negotiations in the new year.   

Hawaiian Airlines Acquisition and its impact 

– The news of Alaska Airlines acquiring Hawaiian Airlines does not impact our ability or desire to reach an agreement.  

– We continue to plan for significant increases to our flight attendant contract. 

We have a history of reaching deals 

– The vast majority of our frontline employees are represented by a union, and we’ve recently closed five labor deals with other workgroups.  

– We remain committed to reaching an agreement on a new competitive contract that fairly compensates flight attendants and continues to provide significant flexibility, but also maintains an emphasis on productivity that is critical to the sustainability of the company’s business model.  

– This is ultimately good for flight attendants and the entire Alaska family, as maintaining growth and profitability enables us to hire more people and continue to provide all employees with competitive pay and benefits, invest in new planes and fly our guests to new destinations.    

The negotiations process can take time 

Here’s a handy graphic that explains how things happen. We’re currently in the “Mediation” step. It’s important to know a strike can only occur after a specific, multi-step process involving the federal government and National Mediation Board. 

Alaska Airlines begins flying nine new routes to popular vacation spots

We’re now boarding new nonstop international flights to the Bahamas and Guatemala along with all-new service between Las Vegas and Mexico and Palm Springs-New York JFK 

Just as the holiday travel season gets into full swing, Alaska Airlines is celebrating the start of nine new nonstop routes to a mix of popular leisure destinations, including our first-ever flights to the Bahamas and Guatemala; new service between Las Vegas and two cities in Mexico; and a much-desired seasonal flight connecting Palm Springs and New York City.

Travel demand remains strong for flyers who want to recharge and relax, maybe even try someplace new – whether it’s a short flight along the West Coast or heading to an incredible international getaway that’s not too far from home. 

“There’s something for everyone in our roster of new flights – from amazing beaches to snowy mountains, big city buzz to tranquil deserts. We’re also now flying our guests to countries we’ve never served before as we increase our international service. The Bahamas off the coast of South Florida offer pristine islands and turquoise waters, and Guatemala in Central America excites with adventure, history and culture.” 

– Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines
Bahamas bound from Los Angeles and Seattle 

Our new flights to the Bahamas are a first for us to the Caribbean nation. From two of our West Coast gateways – Los Angeles and Seattle – we now fly nonstop to Nassau, the heart of the Bahamas. From there, one of our global partners Bahamasair can whisk our guests to the country’s idyllic out islands and beyond on flights purchased directly at alaskaair.com. Our convenient morning departures from both Los Angeles and Seattle arrive in Nassau in the late afternoon. Our new service to Nassau is our 101st nonstop destination from our hometown airport in Seattle.   

We’re growing in Latin America with new service to Guatemala 

We’re expanding where we fly in Latin America with the addition of daily, year-round service between Los Angeles and Guatemala City, Guatemala – another all-new international destination for us. From our hub in Los Angeles, we have the most flights to the most destinations across Latin America of any carrier, which includes up to 18 daily flights this winter to 12 cities throughout the region.    

New Las Vegas flights to Mexico and San Luis Obispo 

Las Vegas becomes a new Alaska gateway to two of Mexico’s most popular destinations from the West Coast: Cabo San Lucas and Puerto Vallarta. Both flights depart Las Vegas late in the morning for midday arrival.

Our new daily seasonal flight between San Luis Obispo and Las Vegas allows for connectivity with additional routes in our network and now offers an easy connection to Mexico for our guests along California’s Central Coast.   

A convenient nonstop between Palm Springs and New York JFK 

Our guests in Southern California are eager for more nonstops to the East Coast and we’re ready to take them there. This seasonal flight connects the Big Apple with sunny deserts. Our convenient morning departure from New York allows flyers to arrive around lunchtime in Palm Springs – refreshed and ready to get out and soak in the sun. Alaska has more flights to Palm Springs than any other airline. 

We’ve added new flights in Orange County 

We’re now flying new daily seasonal routes between Orange County in Southern California to both Bozeman and Tucson. Bozeman offers access to wintertime adventures in Montana, and Tucson offers plenty of desert sunshine and warmth in Arizona. 

New starts of service 

Route Start DateEnd DateFrequency Aircraft 
Los Angeles-Guatemala City Dec. 14 Year-round Daily 737 
Los Angeles-Nassau Dec. 15 Year-round 4x weekly until April 15 then 1x weekly 737 
Seattle-Nassau Dec. 15 April 14, 2024 3x weekly 737 
Las Vegas-San Luis Obispo Dec. 14 April 15, 2024 Daily E175 
Las Vegas-Puerto Vallarta Dec. 14 April 14, 2024 4x weekly E175 
Las Vegas-Cabo San Lucas Dec. 15 April 15, 2024 4x weekly E175 
Palm Springs-New York JFK Dec. 14 May 15, 2024 Daily 737 
Orange County-Bozeman Dec. 14 April 15, 2024 Daily E175 
Orange County-Tucson Dec. 14 April 15, 2024 Daily E175 

Alaska Airlines announces our 30th global airline partner, Porter Airlines

Our first Canadian airline partner starts service to Los Angeles and San Francisco next month; guests can book travel on Porter at alaskaair.com and earn miles  

Alaska Airlines is welcoming a new global airline partner: Porter Airlines, a growing Canadian carrier that begins its inaugural nonstop service between Toronto and both Los Angeles and San Francisco in January. Those flights, along with flights connecting on Alaska across our West Coast network, can be purchased later today at alaskaair.com. Mileage Plan members who buy Porter flights on our website also earn at least 100% of the miles flown and 100% elite-qualifying miles. 

Porter Airlines opens new opportunities for our guests to travel to Canada in style,” said Brett Catlin, vice president of loyalty, alliances and sales at Alaska Airlines. “We’re thrilled to partner with a vibrant and growing airline that offers a refined experience including top-notch inflight service and terrific onboard amenities.” 

Toronto, Ontario, Canada, CN Tower Cityscape.

Porter’s new routes will link Los Angeles and San Francisco to Canada’s largest city and beyond with connections to destinations across Eastern Canada including Montreal, Ottawa and Halifax. Porter will fly the Embraer E195-E2 aircraft between California and Toronto, which is known for its quieter flying and greater fuel efficiency than previous generation technology.  

The E195-E2 is like the E175 flown by Alaska’s regional carrier, Horizon Air, and our regional partner SkyWest – it flies 132 passengers instead of 76 with no middle seats. Mileage Plan members will feel at home on Porter’s flights where they can enjoy similar inflight amenities such as fresh food options, onboard entertainment and generous legroom – some of the same things they love about Alaska. With PorterReserve, flyers can book an all-inclusive economy experience that includes two checked bags, dedicated airport check-in, early boarding, front-of-cabin seating with extra legroom, and premium snacks and beverages. 

“Porter has been redefining economy air travel for more than 17 years. As our network expands across North America, this partnership with Alaska Airlines will enable travelers in the western U.S. to enjoy our elevated onboard experience when flying to Toronto and throughout Eastern Canada,” said Kevin Jackson, executive vice president and chief commercial officer, Porter Airlines. “Alaska and Porter emphasize service excellence on each and every flight, so this partnership is a natural fit for our passengers.” 

Porter is Alaska’s 30th global partner airline. Porter’s daily nonstop service between Los Angeles-Toronto begins on Jan. 16 with the airline’s operations conveniently located alongside Alaska’s gates at Terminal 6 at LAX. Porter’s San Francisco-Toronto service will launch the following week on Jan. 25. Porter is now selling flights with Alaska connections on its website. 

Alaska and Porter will continue to strengthen our partnership next year. Coming in 2024, Mileage Plan and VIPorter members will earn miles in their respective loyalty programs no matter where they book their flights. Next year will bring even more benefits with access to mileage redemptions with enhanced availability for both Mileage Plan and VIPorter members on each other’s airline. 

Learn more about our 30 global partners, including our membership in the oneworld global alliance, at alaskaair.com. With oneworld and our additional airline partners, our guests can earn miles all over the world through our highly acclaimed Mileage Plan program, and also redeem miles with many of our partner airlines. Elite status with Alaska automatically matches tier status in oneworld so members can enjoy all the benefits that come with it right away. 

Alaska Airlines teams up with Best Day Brewing to add craft non-alcoholic beer to its premium beverage lineup 

At just 55 calories per can, Best Day Brewing Kölsch offers guests in all cabins  a healthier alternative to traditional beer without sacrificing the classic taste 

We’re now offering happy hour without the hangover on every flight with its new and refreshing beverage offering. Just in time for Dry January, the premier West Coast carrier is serving Best Day Brewing Kölsch—the first non-alcoholic beverage to join Alaska’s premium beverage line-up.  

Starting this month, Best Day Kölsch will be complimentary in First Class and Premium Class and available for purchase in the main cabin service on flights where a full beverage service is offered.  

Born in the San Francisco Bay Area, Best Day Brewing holds the title of the #1 selling non-alcoholic Kölsch in the United States*. This distinctive Kölsch offers a crisp and refreshing experience, featuring a toasty malt character and lighter hoppiness with 55 calories per can. The non-alcoholic beer, like all of Best Day’s products, is non-GMO, Kosher and vegan.  

We are always looking for healthier food and beverage options that allow our guests to maintain their lifestyles without sacrificing the taste or quality of the product they’re consuming,” said Todd Traynor-Corey, Alaska Airlines managing director of guest products. “Best Day Brewing achieves that with its craft non-alcoholic beers founded right here on the West Coast.”  

Best Day Brewing embodies a tectonic shift in the world of beverages. As consumers’ relationship with alcohol evolves, the future of drinking is about having the freedom of choice without sacrificing quality or experience. Sales of non-alcoholic beers have surged, growing 31% each year for the past four years*. Even more emblematic of this shift, 94% of non-alcoholic beer consumers continue to buy beer, wine, and spirits*.  

“At its core, the partnership with Alaska Airlines and Best Day Brewing is about celebrating life’s adventure. Having our non-alcoholic Kölsch at 30k feet is about enjoying all the upside of cracking open a great tasting beer and acknowledging that when you land your journey is just beginning,” said Tate Huffard, CEO of Best Day Brewing.  

Best Day Brewing employs a unique brewing process, crafting all their beers first to full strength before carefully removing the alcohol. This method, conducted at temperatures no higher than fermentation temperature, preserves the aromas and flavors of exceptional beer.  

Infused with Hallertau Blanc hops, Best Day Brewing Kölsch exudes fruity aromas with white grape characteristics, while traditional Cologne malts pay homage to the beer’s roots, delivering a premium non-alcoholic beverage.  

“I’m excited to travel with an airline that’s inclusive and offers a drink to their passengers who live a sober life or like the taste of beer, but not the effects of alcohol,” said Brittney Childs, Alaska Airlines mileage plan member and loyal guest who tipped Alaska about the Best Day Brewing’s craft non-alcoholic beers when she posted a can on her social media account. “Breweries have come such a long way in making non-alcoholic beers taste good and Best Day Brewery has definitely achieved that. I like that I can enjoy a non-alcoholic beer on the ground and now, in the air when I fly Alaska Airlines.”  

For our media kit, including still images and b-roll, click here.  

Sleigh the holidays with Alaska Airlines’ nostalgic, sustainable Holiday Sweater + priority boarding! 

At Alaska, we don’t just fly. We sleigh.

This holiday season, we celebrate the beauty of family traditions, both cherished and new. Just as we have embraced the festive tradition of our holiday sweater for six years, we’re thrilled to see the next generation of flyers creating their own timeless memories with us. 

Featuring a new twist on our classic snow planes, this year’s sweater is sure to keep you feeling extra cozy and is a testament to sustainability. Made from 70% recycled post-consumer polyester, our threads embrace holiday spirit while making a positive impact on the planet.  

With more families trading tangible gifts for the intangible joy of shared experiences, our ever-expanding network can connect you to destinations across the world, making new travel traditions memories that will last a lifetime.   

Stand out this holiday season & score priority boarding by wearing your festive spirit on your sleeve – or rather, your Holiday Sweater – on Dec. 15, National Holiday Sweater Day. Anyone wearing a holiday sweater on flights served by Alaska Airlines or Horizon Air that day can board early, following group B. *Any guests with First Class tickets or airline status will board first in their typical fashion. 

Alaska is celebrating the holidays throughout December, with festive décor and boarding music, as well as free holiday movies to help flyers have a merry flight. 

Amidst one of the busiest travel periods of the year, we’re focused on delivering care and bringing joy to our guests. As the ‘merrier carrier,’ we want to make every moment of your journey memorable. Our holiday sweater is just one of the many ways the team at Alaska is delighting guests and employees this holiday season,” said Eric Edge, Alaska Airlines’ managing director of marketing and advertising. 

Airports are busier than ever in December. As a reminder, anyone traveling during the holidays is encouraged to arrive to the airport at least two hours before their flight given anticipated congestion at the airport.

How to purchase our custom sweater  

  • In person at Alaska’s Company Store: Drop in and purchase a sweater at our shop (19235 International Blvd, SeaTac, WA 98198). Due to the volume of guests in the store, we are unable to accept phone orders on the first day. You can also email the Company.store@alaskaair.com, and we’ll fulfill the order received while supplies last. 

  • Online at our Company Store websiteOur sweaters are now on sale while supplies last. Please note, there are multiple shipping options on the website. 

Local Care, Global Reach

Alaska Airlines and Hawaiian Airlines to combine, expanding benefits and choice for travelers throughout Hawai‘i and the West Coast, including connectivity across Asia, Oceania and the Pacific.

Alaska Airlines and Hawaiian Airlines to Combine, Expanding Benefits and Choice for Travelers Throughout Hawai‘i and the West Coast

  • Combined company to maintain Alaska Airlines’ and Hawaiian Airlines’ strong, high-quality brands, supported by a single, compelling loyalty offering.

  • Expands fifth largest U.S. airline to a fleet of 365 narrow and wide body airplanes enabling guests to reach 138 destinations through our combined networks and more than 1,200 destinations through the oneworld Alliance.

  • Honolulu to become a key hub for the combined airline with expanded service for residents of Hawai‘i to the Continental U.S. and creating new connections to Asia and throughout the Pacific for travelers across the U.S.

  • Commitment to Hawai‘i remains steadfast, including maintaining robust Neighbor Island air service, and a more competitive platform to support growth, job opportunities for employees, community investment and environmental stewardship. 

  • Committed to maintaining and growing union-represented workforce in Hawai‘i.

  • Combination will result in immediate value creation with sizable upside. All-cash transaction of $18 per share offers attractive premium for Hawaiian Airlines shareholders and is expected to be accretive to Alaska’s earnings within two years post-close with at least $235 million of expected run-rate synergies.

  • Investor conference call scheduled for today at 5:00 p.m. ET / 2:00 p.m. PT / 12:00 p.m. HT.

Alaska Air Group, Inc. (NYSE: ALK), and Hawaiian Holdings, Inc. (NASDAQ: HA) today announced that they have entered into a definitive agreement under which Alaska Airlines will acquire Hawaiian Airlines for $18.00 per share in cash, for a transaction value of approximately $1.9 billion, inclusive of $0.9 billion of Hawaiian Airlines net debt. The combined company will unlock more destinations for consumers and expand choice of critical air service options and access throughout the Pacific region, Continental United States and globally. The transaction is expected to enable a stronger platform for growth and competition in the U.S., as well as long-term job opportunities for employees, continued investment in local communities and environmental stewardship.

As airlines rooted in the 49th and 50th U.S. states, which are uniquely reliant upon air travel, Alaska Airlines and Hawaiian Airlines share a deep commitment to caring for their employees, guests and communities. This combination will build on the 90+ year legacies and cultures of these two service-oriented airlines, preserve both beloved brands on a single operating platform, and protect and grow union-represented jobs and economic development opportunities in Hawai‘i, with a combined network that will provide more options and added international connectivity for travelers through airline partners including, the oneworld Alliance.

This combination is an exciting next step in our collective journey to provide a better travel experience for our guests and expand options for West Coast and Hawai‘i travelers,” said Ben Minicucci, Alaska Airlines CEO. “We have a longstanding and deep respect for Hawaiian Airlines, for their role as a top employer in Hawai‘i, and for how their brand and people carry the warm culture of aloha around the globe. Our two airlines are powered by incredible employees, with 90+ year legacies and values grounded in caring for the special places and people that we serve. I am grateful to the more than 23,000 Alaska Airlines employees who are proud to have served Hawai‘i for over 16 years, and we are fully committed to investing in the communities of Hawai‘i and maintaining robust Neighbor Island service that Hawaiian Airlines travelers have come to expect. We look forward to deepening this stewardship as our airlines come together, while providing unmatched value to customers, employees, communities and owners.”

“Since 1929, Hawaiian Airlines has been an integral part of life in Hawai‘i, and together with Alaska Airlines we will be able to deliver more for our guests, employees and the communities that we serve,” said Peter Ingram, Hawaiian Airlines President and CEO. “In Alaska Airlines, we are joining an airline that has long served Hawai‘i, and has a complementary network and a shared culture of service. With the additional scale and resources that this transaction with Alaska Airlines brings, we will be able to accelerate investments in our guest experience and technology, while maintaining the Hawaiian Airlines brand. We are also pleased to deliver significant, immediate and compelling value to our shareholders through this all-cash transaction. Together, Hawaiian Airlines and Alaska Airlines can bring our authentic brands of hospitality to more of the world while continuing to serve our valued local communities.”

Complementary Networks and Greater Choice for Alaska Airlines and Hawaiian Airlines’ Combined 54.7 million Annual Passengers

The combination of complementary domestic, international, and cargo networks is positioned to enhance competition and expand choice for consumers on the West Coast and throughout the Hawaiian Islands through:

  • Preserving outstanding brands: The combined airline will maintain both industry-leading Alaska Airlines and Hawaiian Airlines brands while integrating into a single operating platform, enabling the remarkable service and hospitality of each to be enjoyed by passengers with continued excellence in operational reliability, trust and guest satisfaction for which both companies have been consistently recognized.

  • An enhanced product offering for a wide range of consumers: The combination preserves and expands high-quality, best-in-class product offerings with price points to make air travel accessible to a wide range of consumers across a range of cabin classes, including greater choice between Alaska Airlines’ high-value, low-fare options and Hawaiian Airlines’ international and long-haul product on par with network carriers.

  • Complementary networks expand travel options: Passengers traveling throughout the Continental U.S., U.S. West Coast and across the Pacific will benefit from more choice and increased connectivity across both airlines’ networks, with service to 138 destinations including non-stop service to 29 top international destinations in the Americas, Asia, Australia and the South Pacific, and combined access to over 1,200 destinations through the oneworld Alliance.

  • Expanded service for Hawai‘i: For Hawai‘i residents, the combination will expand service and convenience by tripling the number of destinations throughout North America that can be reached nonstop or one stop from the Islands, while maintaining robust Neighbor Island service and increasing air cargo capacity.

  • Strategic Honolulu hub: Honolulu will become a key Alaska Airlines hub, enabling greater international connectivity for West Coast travelers throughout the Asia-Pacific region with one-stop service through Hawai‘i.

  • Increased loyalty program benefits: The transaction will connect Hawaiian Airlines’ loyalty members with enhanced benefits through an industry-leading loyalty program for the combined airline, including the ability to earn and redeem miles on 29 global partners and receive elite benefits on the full complement of oneworld Alliance airlines, expanded global lounge access and benefits of the combined program’s co-brand credit card.
Delivering Substantial Benefits for Employees and Communities in Hawai‘i

As one of Hawai‘i’s largest employers, Hawaiian Airlines has a long legacy of commitment to its employees, who shaped the company over its 94-year history, and to local communities, culture, and the natural environment. As an integrated company, Alaska Airlines and Hawaiian Airlines will continue this stewardship and maintain a strong presence and investment in Hawai‘i. The combined company will drive:

  • Growth in union-represented jobs: Maintain and grow union-represented jobs in Hawai‘i, including preserving pilot, flight attendant, and maintenance bases in Honolulu and airport operations and cargo throughout the state.

  • Strong operational presence: Maintain a strong operations presence with local leadership and a regional headquarters in Hawai‘i to support the combined airlines’ network.

  • Opportunities for employees: Provide more opportunities for career advancement, competitive pay and benefits, and geographic mobility for employees.

  • Expansion of workforce development initiatives: Continue and expand access to workforce development initiatives, including Hawaiian Airlines’ partnership with the Honolulu Community College Aeronautics Maintenance Technology Program and Alaska Airlines’ Ascend Pilot Academy among others, to support future jobs and career opportunities in Hawai‘i and beyond.

  • Investment in local communities: Continue to invest in Hawai‘i communities, combining and expanding the two airlines’ commitments, and work with local communities and government to build a vibrant future for Hawai‘i.

  • Perpetuation of culture: Committed to promoting regenerative tourism in the Hawaiian Islands and investing in Hawaiian language and culture, continuing and building upon Hawaiian Airlines’ existing programs.
Becoming an Even More Sustainable Combined Airline

Alaska Airlines is committed to building upon both Alaska Airlines’ and Hawaiian Airlines’ strong commitments to environmental stewardship, including Alaska Airlines’ five-part path to net zero by 2040 and sustainability goals in areas of carbon emissions and fuel efficiency, waste, and healthy ecosystems. In 2022, Alaska Airlines made its largest Boeing fleet order in its 90-year history, focused on the Boeing 737-MAX aircraft, which are 25% more fuel-efficient on a seat-by-seat basis than the aircraft they replace, and continued to expand use of route optimization software to help dispatchers develop routes that save fuel, time, and emissions. Both airlines are actively working to advance the market for sustainable aviation fuel (SAF) in their respective geographies. These climate-focused efforts will continue, including continued investment in local sourcing.  

Compelling Strategic and Financial Rationale, Generating Outsized Value Creation

The combination fits strategically with Alaska Airlines’ sustained focus on expanding options for West Coast travelers and creates an important new platform to further enhance Alaska Airlines’ above industry-average organic growth. The transaction is designed to deliver attractive value creation for Alaska Airlines’ shareholders while providing a compelling premium for Hawaiian Airlines shareholders.

  • All-cash transaction of $18.00 per share for a total equity value of $1.0 billion provides a compelling premium for Hawaiian Airlines shareholders.

  • Transaction multiple of 0.7 times revenue, approximately one third the average of recent airline transactions.

  • Approximately $235 million of expected run-rate synergies reflect a conservative estimate of the transaction’s synergy potential; these exclude other identified upside opportunities that could be realized.

  • Expected to generate high single digit earnings accretion for Alaska Airlines within the first two years (high-teens three+ years) post-close and mid-teens ROIC by year three, excluding integration costs, with returns above Alaska Airlines’ cost of capital.

  • No anticipated material impact on long-term balance sheet metrics, with return to target leverage levels expected within 24 months.
Conditions to Close

The transaction agreement has been approved by both boards. The acquisition is conditioned on required regulatory approvals, approval by Hawaiian Holdings, Inc. shareholders (which is expected to be sought in the first quarter of 2024), and other customary closing conditions. It is expected to close in 12-18 months. The combined organization will be based in Seattle under the leadership of Alaska Airlines CEO Ben Minicucci. A dedicated leadership team will be established to focus on integration planning.

Advisors

BofA Securities and PJT Partners are serving as financial advisors and O’Melveny & Myers LLP is serving as legal advisor to Alaska Airlines. Barclays is serving as financial advisor and Wilson Sonsini Goodrich & Rosati, Professional Corporation is serving as legal advisor to Hawaiian Airlines.

Microsite and Multimedia Assets

Additional information about the transaction is available at a new joint website at localcareglobalreach.com and investor materials can also be found at investor.alaskaair.com and news.alaskaair.com.

INVESTOR CONFERENCE CALL AND PRESS CONFERENCE

Alaska Airlines and Hawaiian Airlines executives will discuss the transaction on a conference call. An investor presentation about the transaction will be referenced on the conference call and is being posted on the joint website referenced above.

Alaska Airlines and Hawaiian Airlines will be joined by local leaders at a joint press conference in Honolulu today, December 3, 2023, at 3:00 p.m. Hawai‘i Standard time.


About Alaska Airlines

Alaska Airlines and our regional partners serve more than 120 destinations across the United States, Belize, Canada, Costa Rica and Mexico with new service to the Bahamas and Guatemala beginning in December. We strive to be the most caring airline with award-winning customer service and an industry-leading loyalty program. As a member of the oneworld Alliance, and with our additional global partners, our guests can travel to more than 1,200 destinations on 29 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at news.alaskaair.com and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.

About Hawaiian Airlines

Now in its 95th year of continuous service, Hawaiian is Hawaiʻi’s biggest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi’s best employer by Forbes in 2022 and has topped Travel + Leisure’s World’s Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

The airline is committed to connecting people with aloha. As Hawai’i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

Forward-Looking Statements

This communication contains forward-looking statements subject to the safe harbor protection provided by the federal securities laws, including statements relating to the expected timing of the closing of the pending acquisition (the “Transaction”) of Hawaiian Holdings Inc. (“Hawaiian Holdings”) by Alaska Air Group, Inc. (“Alaska Air Group”); considerations taken into account by Alaska Air Group’s and Hawaiian Holdings’ Boards of Directors in approving the Transaction; and expectations for Alaska Air Group and Hawaiian Holdings following the closing of the Transaction. There can be no assurance that the Transaction will in fact be consummated. Risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements include: the possibility that Hawaiian Holdings shareholders may not approve the adoption of the merger agreement; the risk that a condition to closing of the Transaction may not be satisfied (or waived); the ability of each party to consummate the Transaction; that either party may terminate the merger agreement or that the closing of the Transaction might be delayed or not occur at all; possible disruption related to the Transaction to Alaska Air Group’s or Hawaiian Holding’s current plans or operations, including through the loss of customers and employees; the diversion of management time and attention from ongoing business operations and opportunities; the response of competitors to the Transaction; a failure to (or delay in) receiving the required regulatory clearances for the Transaction; uncertainties regarding Alaska Air Group’s ability to successfully integrate the operations of Hawaiian Holdings and Alaska Air Group and the time and cost to do so; the outcome of any legal proceedings that could be instituted against Hawaiian Holdings, Alaska Air Group or others relating to the Transaction; Alaska Air Group’s ability to realize anticipated cost savings, synergies or growth from the Transaction in the timeframe expected or at all; legislative, regulatory and economic developments affecting the business of Alaska Air Group and Hawaiian Holdings; general economic conditions including those associated with pandemic recovery; the possibility and severity of catastrophic events, including but not limited to, pandemics, natural disasters, acts of terrorism or outbreak of war or hostilities; and other risks and uncertainties detailed in periodic reports that Alaska Air Group and Hawaiian Holdings file with the Securities and Exchange Commission (“SEC”). All forward-looking statements in this communication are based on information available to Alaska Air Group and Hawaiian Holdings as of the date of this communication. Alaska Air Group and Hawaiian Holdings each expressly disclaim any obligation to publicly update or revise the forward-looking statements, except as required by law.

Additional Information and Where to Find It

Hawaiian Holdings, its directors and certain executive officers are participants in the solicitation of proxies from stockholders in connection with the Transaction. Hawaiian Holdings plans to file a proxy statement (the “Transaction Proxy Statement”) with the SEC in connection with the solicitation of proxies to approve the Transaction.

Daniel W. Akins, Wendy A. Beck, Earl E. Fry, Lawrence S. Hershfield, C. Jayne Hrdlicka, Peter R. Ingram, Michael E. McNamara, Crystal K. Rose, Mark D. Schneider, Craig E. Vosburg, Duane E. Woerth and Richard N. Zwern, all of whom are members of Hawaiian Holdings’ board of directors, and Shannon L. Okinaka, Hawaiian Holdings’ chief financial officer, are participants in Hawaiian Holdings’ solicitation. None of such participants owns in excess of one percent of Hawaiian Holdings’ common stock. Additional information regarding such participants, including their direct or indirect interests, by security holdings or otherwise, will be included in the Transaction Proxy Statement and other relevant documents to be filed with the SEC in connection with the Transaction. Please refer to the information relating to the foregoing (other than for Messrs. Akins and Woerth) under the caption “Security Ownership of Certain Beneficial Owners and Management” in Hawaiian Holdings’ definitive proxy statement for its 2023 annual meeting of stockholders (the “2023 Proxy Statement”), which was filed with the SEC on April 5, 2023 and is available at https://www.sec.gov/ix?doc=/Archives/edgar/data/1172222/000117222223000022/ha-20230405.htm#i2d8a68908cc64c37bbeca80e509abb72_31. Since the filing of the 2023 Proxy Statement, (a) each director (other than Mr. Ingram) received a grant of 13,990 restricted stock units that will vest upon the earlier of (i) the day prior to Hawaiian Holdings’ 2024 annual meeting of stockholders or (ii) a change in control of Hawaiian Holdings; (b) Mr. Ingram received a grant of 163,755 restricted stock units; and (c) Ms. Okinaka received a grant of 57,314 restricted stock units. In the Transaction, equity awards held by Mr. Ingram and Ms. Okinaka will be treated in accordance with their respective severance and change in control agreements. As of December 1, 2023, Mr. Ingram beneficially owns 340,964 shares and Ms. Okinaka beneficially owns 86,903 shares. The 2023 proxy statement, under the caption “Executive Compensation—Potential Payments Upon Termination or Change in Control,” contains certain illustrative information on the payments that may be owed to Mr. Ingram and Ms. Okinaka in a change of control of Hawaiian Holdings. As of December 1, 2023, (a) Mr. Woerth beneficially owns 37,389 shares and (b)Mr. Akins beneficially owns no shares. Mr. Akins received a grant of 13,990 restricted stock units that will vest upon the earlier of (a) the day prior to Hawaiian Holdings’ 2024 annual meeting of stockholders or (b) a change of control.

Promptly after filing the definitive Transaction Proxy Statement with the SEC, Hawaiian Holdings will mail the definitive Transaction Proxy Statement and a WHITE proxy card to each stockholder entitled to vote at the special meeting to consider the Transaction. STOCKHOLDERS ARE URGED TO READ THE TRANSACTION PROXY STATEMENT (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) AND ANY OTHER RELEVANT DOCUMENTS THAT HAWAIIAN HOLDINGS WILL FILE WITH THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Stockholders may obtain, free of charge, the preliminary and definitive versions of the Transaction Proxy Statement, any amendments or supplements thereto, and any other relevant documents filed by Hawaiian Holdings with the SEC in connection with the Transaction at the SEC’s website (http://www.sec.gov). Copies of Hawaiian Holdings’ definitive Transaction Proxy Statement, any amendments or supplements thereto, and any other relevant documents filed by Hawaiian Holdings with the SEC in connection with the Transaction will also be available, free of charge, at Hawaiian Holdings’ investor relations website (https://newsroom.hawaiianairlines.com/investor-relations), or by writing to Hawaiian Holdings Inc., Attention: Investor Relations, P.O. Box 30008, Honolulu, HI 96820.

Media Contacts

newsroom@alaskaair.com

206=304-0008

news@hawaiianair.com

808-391-5728

Alaska Airlines opens the world to travel with more direct bookings with our partners 

Go global! Our guests can now purchase thousands of flights to more than 500 destinations across 20 oneworld and additional partner airlines directly at alaskaair.com  

Are you eager to lose yourself far away from home? Maybe get swept up in the awe of Paris; absorb the history, food and beauty of Japan; head down under to Sydney to dive into jaw-dropping Australian beaches. Alaska Airlines can help get you there with the power of alaskaair.com and the rewards of our Mileage Plan program. From Austin to Auckland or Zihuatanejo to Zanzibar, alaskaair.com can now take you to more than 500 global destinations.  

We recently surveyed 1,000 flyers nationwide to understand the destinations on their bucket lists*. One thing is clear: International travel remains BIG.

Nearly 85% of U.S. travelers plan to cross the Atlantic or Pacific in the next three years to visit overseas hot spots. 

  • Nearly half of the respondents say they’re most interested in visiting Europe if they take a trip outside the U.S. in the next year. The United Kingdom, France, Spain, Ireland, Germany and Greece register as top choices. 
  • One in 10 of those surveyed say they’re most interested in heading to Oceania with Australia as their top choice followed by New Zealand and Fiji.  
  • About the same number of travelers – one in 10 – say Asia captures their attention with Japan ranking as the preferred destination followed by South Korea and the Philippines. 

We’re building a world-class, direct booking platform with access to a robust portfolio of domestic and global partners. Your hassle-free journey starts at alaskaair.com where tickets for flights can be purchased for travel onboard premium global carriers that include Air Tahiti Nui; Finnair; Iberia; Japan Airlines; Qantas; Qatar Airways; STARLUX Airlines, and more. You can buy tickets with our partners in all classes of service (maybe treat yourself to business class?). 

The power of our oneworld and partner airlines is now fully accessible by our flyers who can book their overseas travel directly on our website,” said Andrew Harrison, executive vice president and chief commercial officer at Alaska Airlines. “When you book at alaskaair.com, you earn elite qualifying miles for every mile flown, no change fees and triple miles for all purchases when using the Alaska Airlines credit card.” 

Alaskaair.com offers a unique booking proposition with key benefits when purchasing tickets directly, including more rewards, more ease and more care: 

Fly a mile, earn a mile with us and our partners:

Our Mileage Plan members earn 100% of the miles they fly on our partners when booked at alaskaair.com.** For overseas roundtrips that cover thousands of miles, that’s thousands of Mileage Plan miles earned. We’re the only U.S. airline that offers this level of loyalty to our members. 

Earn valuable elite qualifying miles on our partners when booking partner flights on alaskaair.com:

Mileage Plan members earn at least 100% of the miles flown as elite qualifying miles (EQMs) that apply toward elite status with us.** We have a faster path to becoming an elite flyer than other U.S. airlines. And status with us equals matching tier status within the oneworld alliance and all the benefits that come with it. 

All flights purchased on alaskaair.com with our credit card earn triple miles:

The Alaska Airlines Visa Signature® credit card offers triple miles on all ticket purchases at alaskaair.com including overseas flights on our partners. Every dollar spent is three miles earned when using our credit card to purchase all flights on our site. 

Here’s a scenario:

You and three of your family members travel from San Francisco to Tokyo on our fellow oneworld member Japan Airlines.

You buy roundtrip tickets for $2,000 each on alaskaair.com using your Alaska credit card.

4 tickets x $2,000 apiece x 3 miles per dollar spent = 24,000 total Mileage Plan miles earned.

Plus, if miles flown on the Japan Airlines flight are credited to your Alaska account, those are additional miles earned – one mile for every mile flown.

That’s more than 10,000 miles for each person roundtrip!

No change fees. Ever:

There are no change or cancellation fees when booking with us. And that includes partner flights.** 

Buying tickets with our partners on alaskaair.com is simple:

Many of our guests know our website, and most already have a Mileage Plan account with their profile information and payment details stored. That information is ready to use when purchasing overseas travel with our global partners. Plus, you can see all your trips in one place. And don’t forget about our award-winning guest service and care we’re known for.  

With oneworld and our additional airline partners, our guests can earn and redeem miles all over the world through our highly acclaimed Mileage Plan program.

We’re rolling out new global award redemptions in March 2024. With a focus on simplicity, value and availability, Mileage Plan members will have new options to choose from when booking flights with miles on our 24 partner airlines. We’ll offer award redemptions starting as low as 4,500 miles one-way. We’re also expanding award availability so our members can find more award space when they want to travel.

 

* To gather the data, Alaska Airlines conducted an online survey earlier this year with a third-party research partner in the U.S. among 1,000 Americans over 18 who have taken a domestic or international flight in the past three years.   

** Saver or basic economy tickets are excluded. Effective for flights on or after Jan. 1, 2024, Mileage Plan members who book on alaskaair.com earn 100% of the miles they fly on our partners. These miles are elite qualifying miles (EQMs) that apply toward elite status with us. 

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