Unmatched Loyalty: Alaska Airlines Mileage Plan Member Sets Record with 3 Million Miles and Counting

Summary

With over 3 million miles — and 182,000 this year alone — Routh encourages new travelers to try Alaska Airlines and join its Mileage Plan, calling it the best mileage club in the world.

Million Milers receive elite perks, including complimentary inflight food and beverages and lifetime MVP Gold status, which they can share with a companion. Of course, you can still earn MVP Gold 75K and MVP Gold 100K status but they’ll receive MVP Gold membership automatically each year.

2 Million Milers lock in 75K status for life and 3 Million Milers receive lifetime MVP Gold 100K status — plus, a limited edition luggage tag!

Stephen Routh is taking our Mileage Plan program to stratospheric heights. This summer, the Anchorage resident became our first guest in our 92-year history to reach 3 Million Miler status — flying enough miles on Alaska Airlines to go to the moon and back six times!

Routh reached his mega-milestone after more than 35 years as an Alaska Mileage Plan member, often flying two to three days a week to support his title-insurance company’s growth throughout the West and in Hawaii. To mark his 3 millionth mile — reached on a flight to Seattle from Orlando, where he’d traveled to visit his sister — the flight crew was ready to celebrate him with balloons, cake and a personalized “Golden Nugget Service” luggage tag crafted from a vintage Convair CV-240 aircraft.

Routh was tipped off about his milestone flight, and he was ready with a thank you of his own. “I got Amazon gift cards for the crew,” he said, noting that two of the flight attendants recognized him from his decades of flying. “They gave me a good sendoff, and I gave them a gift for taking care of me all these years.”

This was just one of the many ways our most frequent flier likes to give back. Routh regularly asks for inflight crew members’ names so he can praise them by name in his notes to the company. “I am a big believer in catching folks doing things right and letting everybody know about it,” he said.

Stephen Routh’s special 3 Million Miler luggage tag and a photo of veterans enjoying a “Warrior Weekend” at his Judd Lake lodge in Alaska.

Routh also makes good use of his “seemingly limitless” Alaska Airlines miles. For the past 15 years, he’s brought veterans recovering from trauma to his homes in Alaska and Oklahoma for “Warrior Weekends” — restorative getaways where his guests can fish, hunt and feel cared for. He’s hosted about 1,200 veterans so far, using thousands of his accumulated miles to fly them across the country to thank them for their service. “It’s just been a blessing to me to help them,” he said.

Limited Edition Luggage Tag for 2 Million Milers and Above

For our most frequent fliers, we dip back into history for a thank you. Our 2 Million Milers and above receive a special, limited edition luggage tag from Alaska Airlines. The tags are hand-cut from the fuselage of a vintage “Golden Nugget Service” jet to create a unique (and useful) piece of art.

The aircraft — a Convair CV-240 — was delivered to American Airlines in June 1948. It then spent a short time with TOA Airways before being delivered to Cordova Airlines in May 1965. During the merger between Alaska and Cordova in 1967, the plane became part of our historic “Golden Nugget Service.” Paying tribute to the 1890s gold rush in Alaska, the Nugget Service ushered in the ‘jet age’ for Alaska and started the legacy that has been cemented today.

As Routh’s miles have grown over the years, he’s enjoyed the benefits of his very elite status — including complimentary inflight food and beverages, which are offered to the thousands of guests who make up our Million Milers. Million Milers also get lifetime MVP Gold status, which they can share with a companion.

Routh especially appreciates his lifetime Lounge+ membership, a bonus available to our guests who have reached 2 Million Miles. Our 2 Million Milers also receive lifetime MVP Gold 75K status. Now that Routh is a 3 Million Miler, he will have MVP Gold 100K status for life.

"Best Mileage Club in the World"

Routh said larger airlines have tried to woo him away with their perks over the years, but he has never been tempted. “Alaska takes really good care of me,” he said. “I walk in the Boardroom [Alaska’s Lounge] and I know those people. I get on the airplane, and I see the flight attendants I’ve known over the years. I helped them put their kids through college, and they helped me put my kids through college by taking me where I needed to go to do business. Why would I leave?”

Routh is a pilot and even has his own small jet, but says he prefers to fly Alaska for most of his travels because it’s better for the climate — and more fun. “Frankly, sitting by myself for three or four hours is nice, but boring,” he said. “I’d rather be sitting with folks in the front of an Alaska flight, having my beer up there.”

3 million miles & counting

Now at 3 million miles and still soaring, Routh isn’t slowing down. This year, he’s already flown more than 182,000 miles.

And when he crosses paths with travelers who’ve never flown on Alaska, “I say ‘Give ‘em a test drive,’” he said. “And join the Mileage Plan right away. It’s the best mileage club in the world.”

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Reaching 3 million miles is impressive on its own, but what really makes Stephen stand out is how he connects with so many people along the way. His generosity and kindness have touched our team and countless others. We’re incredibly grateful he’s made Alaska Airlines part of his journey.”

- Derrick Cunningham

Alaska's Million Miler Program Manager

Pro Travel Tips from a 3 Million Miler:

Pack light: “I try to avoid checking luggage whenever I can.”
Bring spare documents: “If my wallet disappears, I still have at least one credit card and at least one government-issued I.D.”
Buy good headphones: “I’m a big believer in ear protection. With a good headset, you can enjoy movies if you want, but I have it on for noise reduction, which protects your hearing and helps you rest.”
Keep it clean: “I have a little Ziploc bag in my briefcase, which is always with me, and I have a toothbrush and toothpaste, and four or five packs of hand wipes in there. So, no matter the situation, I can always get my hands clean before I touch food … like eating one of those delightful little Tillamook cheeseburgers.”
Get TSA PreCheck + Clear: “I can’t imagine not having PreCheck. And then add Clear to get right to the head of the PreCheck line. That combination is just amazing, and you stop wasting your life standing there waiting.”
Make the most of inflight time: Routh usually spends his flights working, using the Alaska Airlines Wi-Fi network to respond to emails or research. “That time is time that nobody can call you, nobody’s going to walk through the door and ask you anything. So, ask yourself, ‘What would I do if I get three hours to myself?’ I view it as a time windfall.”

Alaska Airlines unveils top Fall travel trends: Hawaiʻi and hidden gem destinations dominate 

Summary

This season includes the busiest travel day of the year and emerging trends driven by popular cultural events.

Book your flight and get ready to embrace the beauty and excitement of the season on alaskaair.com.

Check out these travel tips before you go!

Alaska Airlines is revealing unique trends that are shaping our bookings across its network this fall, including a rise in bookings to smaller, off-the-beaten path markets driven by guests seeking exclusive experiences.

We’re excited & prepared to welcome guests this season, which includes the busiest travel period of the year, with increased staffing, expanded flight options and enhanced service for an elevated and seamless travel experience.

Thanksgiving: The Peak Travel Period

Thanksgiving remains the busiest travel period of the fall with flights projected to be nearly full. We estimate nearly a half million guests will fly between Friday and Sunday with Dec. 1 expected to be the single busiest day of the entire year.

Across our major West Coast hubs, we expect to fly more passengers than last year. In San Francisco, passenger numbers are anticipated to increase by 15%. In Seattle, we expect to serve 230,000 guests, a 6% increase from last year. Portland is expected to see the largest surge in passenger volume with a 35% increase — or 85,000 passengers during the holiday weekend.

Hawaiʻi Leads Fall Travel Surge

This fall, we’re seeing strong year-over-year bookings to Hawaiʻi with guests eager to support the local economy amid continued recovery efforts from last year’s wildfires.

Through the combined network of Alaska and Hawaiian Airlines, we offer 66 daily flights to the Islands from the continental United States.

Travel at Major Hubs on the Rise

A rebound in business travel is driving an increase in bookings across California. In response to the demand, we’ve added capacity to our hubs this fall, including San Francisco and San Diego.

Latin America is also becoming a popular fall and winter getaway as guests look for an escape from the cold. In response to this trend, we’re thrilled to offer several routes to exciting Latin America destinations for the first time during the fall season, including Guatemala, Nassau, expanded service to Mexico destinations from Las Vegas and our new route to La Paz from Los Angeles.

Rising Popularity of Smaller Destinations

More and more guests are seeking unique and authentic experiences that stand apart from well-known tourist destinations. This fall, we’re seeing strong bookings to small destinations, such as Bellingham, Missoula and Santa Rosa. To respond to the rising trend to these hidden gems, we’ve increased capacity between Bellingham and Seattle by 40%, adding one additional flight each way compared to last year.

We’re also now flying mainline aircraft to increase our capacity by up to 40% between Seattle and Missoula. Starting Oct. 1, we launched our seventh nonstop from Santa Rosa, now connecting to Las Vegas, making it easier for guests to reach California’s wine country.

Special Events Driving Travel Demand

November continues to be a popular time for travel with Veterans Day weekend driving bookings for guests seeking a long-weekend getaway.

Special events like Austin City Limits and the F1 Grand Prix are also contributing to increased demand in Austin, Texas throughout October. Meanwhile, the fall foliage is drawing guests to Boston, making it a popular destination for leaf peeping.

Emerging Travel Trends: Swifties on the Move

A unique travel trend this fall is the influence of Taylor Swift’s concert tour, which is drawing travelers to destinations like New Orleans, Toronto, Indianapolis and Vancouver. These markets are seeing strong demand from Swifties following the pop star’s performances.

An Elevated Travel Experience

As guests travel this fall and winter, we’re committed to providing an elevated travel experience. Guests across our expanding network can take advantage of our award-winning service on their next Alaska flight, including:

The most legroom in First Class* and Premium Class

No change fees

Multiple fare offerings

Alaska Airlines Mileage Plan—the most generous loyalty program with the fastest path to elite status

30 Global Partners

West Coast food and beverage on board

We’re also making it easier for our guests to buy tickets with our domestic and Global Partners directly at alaskaair.com.

* Out of any U.S. airline excluding lie-flat seats

Save the Date & Tune in for Alaska Air Group’s Investor Day on December 10, 2024

Summary

Alaska Air Group, Inc. is hosting an Investor Day in New York City on Tuesday, Dec. 10, 2024.

The event will include presentations and a Q&A with the Alaska Airlines executive team. They’ll be sharing updates on their business plan and future with Hawaiian Airlines, including increased acquisition synergies.

Following the acquisition of Hawaiian Airlines, the combined organization will shed light on future plans

Alaska Air Group, Inc. will hold an Investor Day presentation in New York City on Tuesday, Dec. 10, 2024. The event will feature presentations and a question-and-answer session with members of the Alaska Airlines executive leadership team. The company looks forward to sharing more information about its business plan and shared future with Hawaiian Airlines—including higher estimated acquisition synergies.

The event will be broadcast live on Dec. 10 at 1 p.m. EST and can be viewed here. A replay will be available following the conclusion of the event.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

From the deep to the skies Alaska Airlines’ newest Seattle Kraken aircraft takes flight 

Summary

This second design features the team logo, coordinates of Climate Pledge Arena, and a tail number (#N933AK) honoring Seattle’s 93.3 KJR FM, the home of the Kraken.

Also, get ready for Getaway Goals! When the Kraken scores 5 goals at home, fans get 32% off flights to a mystery destination. Plus, now through the end of hockey season, if you’re flying out the Seattle area and wear a Seattle Kraken jersey, you get priority boarding!

As the proud official airline sponsor of the Seattle Kraken, we’re excited to unveil another epic, Kraken-themed aircraft to get fans pumped for the NHL season. It’s time to gear up and take flight with your favorite team!

The second iteration of this design features the team logo and coordinates of Climate Pledge Arena. This aircraft will fly across our network during the 2024-2026 seasons. Additionally, the plane’s tail number, #N933AK, is a nod to the radio station 93.3 KJR FM, Seattle’s Sports Leader and Home of the Kraken.

“We are incredibly grateful to our partner, Alaska Airlines, for their continued support of both our team and our fans. Unveiling this new design is the perfect way to celebrate the start of our fourth season.”

– Jeff Webster

Chief Commercial Officer of the Seattle Kraken

“As the official airline of the Seattle Kraken, we’re thrilled to reveal a new design to celebrate our hometown’s NHL team. Whether at 30,000 feet or on the ice, we’ll be cheering the Kraken on this season!”

– Eric Edge

Managing Director of Marketing and Advertising, Alaska Airlines

We’re bringing back some fun programming for Kraken fans:

Get ready for our Kraken Getaway Goals! Whenever the Seattle Kraken scores 5 goals at home, fans everywhere will receive 32% off flights to a mystery destination. 

Later this season, we’ll be the presenting partner of the Magnetic Schedule giveaway on October 17, the Buoy Bobblehead on November 27 and the Kraken Lunar New Year Night on January 28.

Don’t forget your team swag the next time you fly! Now through the end of hockey season, if you’re flying out of Seattle (Seattle-Tacoma International Airport/SEA) or Everett (Paine Field/PAE) and wear a Seattle Kraken jersey, you get priority boarding!

Photos by Ingrid Barrentine & Joe Nicholson

Additional Details

Looking for stills or video of our Seattle Kraken aircraft? Click the button below.

Alaska Airlines employees help uplift communities during inspiring Week of CARE

Summary

With over 30 company-sponsored volunteer events, we logged 1,200 hours of service, making a real difference during our annual Week of Care, a week where our team comes together with communities we serve.

From preparing 3,700 meals in Seattle, to packing 15,500 meals in Phoenix, to sorting 7,000 pounds of food for those in need, our efforts truly took flight to help ensure vital resources reached those who need them most.

Last month, more than 500 remarkable Alaska Airlines employees came together to uplift communities across the country during our annual Week of CARE. With over 30 company-sponsored volunteer events, we logged 1,200 hours of service, making a real difference. From preparing 3,700 meals in Seattle, to packing 15,500 meals in Phoenix, to sorting 7,000 pounds of food for those in need, our efforts truly took flight to help ensure vital resources reached those who need them most.

By the numbers:

30+ company-sponsored volunteer events
15 communities supported
1,200 hours logged
3,700 meals prepared at Lifelong in Seattle
72 boxes packed and 15,522 meals prepared at Feed My Starving Children in Phoenix
7,000 pounds of perishable items sorted at Food Lifeline to be distributed to those suffering from food insecurity.
200 welcome kits created and 150 pounds of food and drinks donated and stocked for the Fisher House in Alaska
100 weekend Meal bags packed with handwritten cards of encouragement for youth at Ada County Boys and Girls Club.
1,200 activity kits and 1,000 well wish cards created for meal trays to support children/families at UCSF Benioff Children’s Hospital in San Francisco
650 toiletry kits made for USO deployed troops
300 Make-A-Wish (MAW) Folders made for wish families, 100 postcards created to support MAW volunteers, 20 MAW posters created to welcome families at airports and 250 Brave Bracelets made for MAW volunteers in Seattle

Caring for Hawaiʻi

More than 50 volunteers from Alaska Airlines and UniFi business partners came together to support various community-focused projects across Hawaiʻi including:

Restoring the island’s native ecosystem as part of the Mālama ʻĀina initiative at Waikōloa Dry Forest Preserve

Sorting and packing essential food supplies at the Kauaʻi Independent Foodbank to address food insecurity

Rebuilding stone walls, clearing invasive plants and enhancing the ecosystem at the historic Loko Iʻa Pāʻaiau fishpond in Oʻahu to promote the return of native species

Cleaning the beach at Kaʻehu Bay, working to preserve its natural beauty and protect wildlife from harmful debris.

Each of these events not only strengthened community bonds but also highlighted the shared commitment to environmental stewardship, cultural preservation, and supporting the well-being of local residents across the Hawaiian Islands.

Supporting Heroes & Giving Back to Military Families

Alessandra F., Manager of Community Relations and Engagement, searched for meaningful ways to support local military families in the state of Alaska, where over 50,000 active-duty service members and their dependents reside, and where 1 in 10 Alaskans is a veteran. Her search led her to Fisher House Alaska, a long-standing Care Miles partner with Alaska Airlines.

Fisher House provides military families with a “home away from home” at no cost, allowing them to focus on medical care and recovery while finding comfort and community. Alaska Mileage Plan members can support this cause by donating miles here.

More than 30 Alaska Airlines employees spent the day at Fisher House, baking fresh brownies and cookies, organizing closets and pantries, and preparing thoughtful care packages for the families staying there. The day wrapped up with a hearty fall dinner cooked by our team, serving more than 50 guests and creating a warm, welcoming atmosphere for these deserving families.

“Meeting the families and hearing their stories made an impact on our team”, Frichtl said. “We couldn’t have asked for a better partner for our Week of CARE in Anchorage.”

– Alessandra F.

Manager of Community Relations and Engagement

Photos from Alaska’s Week of Care:

Alaska Airlines and UP.Labs launch Odysee, an AI-enabled startup taking a new approach to schedule optimization

Summary

Alaska Airlines and UP.Labs have introduced their first startup, Odysee, at the UP.Summit. The venture aims to solve core strategic challenges for the aviation industry through innovative solutions.

Odysee is an innovative, new flight schedule optimization software platform that leverages AI and big data to optimize asset configuration for the airline industry and other logistics operators.

One year after announcing their partnership to solve business challenges through innovation, Alaska Airlines and UP.Labs, have officially announced their first new startup, Odysee, at the UP.Summit.

Odysee, which launched with $5M in seed funding led by UP.Partners, is focused on lending powerful AI and computing power to inform real-time tradeoff decisions in planning for and managing operational logistics, starting with scheduling. The platform will ensure the best use of each aircraft asset and the interconnections between them, empowering teams to more effectively optimize one of the most complex areas of an airline’s business.

This AI-powered flight schedule optimization solution marks a significant milestone in the journey that began at last year’s UP.Summit. Last year, we announced our partnership and set a vision to solve core strategic challenges for the aviation industry with new companies that help unlock the future in transportation and mobility.

“What sets Odysee apart is its ability to help airline schedulers assess the various tradeoffs that come with certain schedule changes, allowing them to make more informed choices in building comprehensive flight schedules. Our team is excited about the power and efficiency this technology will provide to Alaska Airlines and all future customers and the opportunity to continue building out its functionality.”

– Steve Casley

Odysee Chief Executive Officer

AI-powered flight schedule optimization:

Rapid Insights:

Odysee utilizes an operations research-led approach to build flight schedules and rapidly quantify the impacts of schedule changes on revenue, profitability and reliability.

Enhanced Simulations in Seconds:

The platform can run hundreds of simulations within seconds to provide accurate flight-level insights to stress-test a future schedule.

Beyond Human Limits:

This tool can assess more options and evaluate more variables than the human brain – giving teams the opportunity to make more informed decisions.

“As CEO and a former COO, I know that configuring an airline to use each airplane optimally is a key lever for operational reliability, a remarkable travel experience for our guests, and maximizing revenue. I am thrilled that Odysee, the first company launched through our partnership with UP.Labs, leverages artificial intelligence to help our teams put our airplanes in the right place, at the right time.”

– Ben Minicucci
CEO of Alaska Airlines

The partnership between UP.Labs and Alaska Airlines was established as part of Alaska Star Ventures, Alaska Airlines’ investment arm and is aligned with Alaska’s commitment to innovation and sustainability. Over the next three years, the partnership will launch additional startups focused on solving key challenges in aviation and mobility.

UP.Labs is a venture lab and a core part of the UP.Partners ecosystem, which also includes mobility investment fund UP.Ventures and the UP.Summit, an invite-only mobility event that brings together 300 of the world’s most innovative minds rethinking the future of transportation.

 

“The launch of Odysee marks an exciting milestone, uniting the strengths of UP.Labs and Alaska Airlines to create a startup that revolutionizes how flight schedules are built, analyzed and optimized. By combining our expertise and shared vision, we’re paving the way for new opportunities, driving growth, and setting a new standard in our industry.”

– John Kuolt
Founder and CEO of UP.Labs

About Alaska Airlines

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About UP.Partners

UP.Partners is Transforming the Moving World by building and investing in companies that move people and goods cleaner, faster, safer, and at lower cost — on the ground, in the air, on the sea, and in space. The multi-strategy firm achieves this goal through its unique and virtuous ecosystem encompassing UP.Ventures, UP.Labs, and UP.Summit. UP.Ventures invests in companies and technologies to enable the future of mobility, working with some of the world’s most innovative investors and entrepreneurs. With flagship launch partner Porsche, UP.Labs is a first-of-its-kind venture lab, partnering with the world’s largest corporations to identify the most pressing challenges that they, and broader society, face. The UP.Summit is an invitation-only experience co-hosted with Tom and Steuart Walton and Ross Perot Jr., in Bentonville, AR and Dallas/Ft. Worth, TX respectively, bringing together the world’s most innovative minds to rethink the future of transportation. For more information, visit www.UP.partners or follow on Twitter @UpPartnersVC or LinkedIn.

About UP.Labs

UP.Labs is a first of its kind Venture Lab using a new venture model to solve core problems for the world’s most important corporations in the mobility world. By bringing together world-class business leaders, investors and corporate partners, UP.Labs solves industry problems for corporations who have the scale and resources but cannot do it on their own. Recognizing that transportation is the underlying fabric of society, UP.Labs utilizes these strategic partnerships to rapidly ideate, build and scale disruptive startups transforming the way we move people and goods to be cleaner, faster, and safer. To learn more visit https://up.partners/labs/.

About UP.Summit

UP.Summit is an annual, invitation-only gathering of the world’s most innovative minds rethinking the future of transportation. Some of the most impactful investors, entrepreneurs, and leaders in policy, defense, transportation and mobility companies gather at the summit each year with the goal of moving people and goods in cleaner, faster, safer, and at lower-cost ways – on the ground, in the air, on the sea, and in space. UP.Summit was founded in 2017 and is jointly organized by UP.Partners, Tom and Steuart Walton, and Ross Perot Jr.

Alaska Air Group Announces Pricing of Upsized Senior Secured Notes Offering

Summary

Alaska Air Group today announced pricing on the previously announced private offering, backed by Alaska Airlines’ Mileage Plan Program.

In conjunction with the pricing, also announced was an upsize of the private offering to $1.25 billion in Senior Secured Notes and $750 million in senior secured Term Loan.

Alaska Air Group, Inc. (the “Company”) today announced the pricing of the previously announced private offering (the “Offering”) of (i) $625 million aggregate principal amount of 5.021% Senior Secured Notes due 2029 and $625 million aggregate principal amount of 5.308% Senior Secured Notes due 2031 (the “Notes”) by AS Mileage Plan IP, Ltd. (“Loyalty Issuer”), an exempted company incorporated with limited liability under the laws of the Cayman Islands and an indirect, wholly-owned subsidiary of the Company and (ii) $750 million senior secured Term Loan B due 2031 (the “Loyalty Term Loan Facility” and, together with the Notes the “Loyalty Financings”). The aggregate amount of the Offering was increased to $1,250 million from the previously announced offering size of $750 million in aggregate principal amount of Notes.

The Company expects to close the Loyalty Financings on or about October 15, 2024, subject to the satisfaction of customary conditions. Loyalty Issuer intends to use the net proceeds received from the Offering, together with borrowings under the Loyalty Term Loan Facility, in each case, after deducting fees and expenses payable by the Company, (i) to fund the reserve account for the Notes and the Loyalty Term Loan Facility and (ii) to fund a collection account, and the proceeds deposited into the collection account will be used to make an intercompany loan to Alaska Airlines, Inc (“Alaska”) on the closing date of the Offering (the “Intercompany Loan”). Alaska intends to use the proceeds from the Intercompany Loan (i) to redeem or repay certain outstanding debt acquired or assumed in the merger of the Company with Hawaiian Airlines pursuant to an Agreement and Plan of Merger dated as of December 2, 2023, including to redeem Hawaiian’s 11.000% senior secured notes due 2029 at par and its 5.750% senior secured notes due 2026, and (ii) for general corporate purposes and to support its liquidity position.

The Loyalty Financings will be (i) fully and unconditionally guaranteed on a senior secured basis, jointly and severally, by Alaska and AS Mileage Plan Holdings Ltd. and on an unsecured basis by the Company (together, the “Guarantors”) and (ii) secured, on a senior, first-priority basis by the Guarantors’ right, title and interest in certain collateral associated with Alaska’s customer loyalty program, Alaska Airlines Mileage Plan™.

This press release does not constitute an offer to sell or a solicitation of an offer to buy the Notes or any other securities and shall not constitute an offer, solicitation or sale in any jurisdiction in which such an offer, solicitation or sale would be unlawful prior to the registration and qualification under the securities laws of such state or jurisdiction. The Notes are being offered only to persons reasonably believed to be “qualified institutional buyers” in an offering exempt from registration in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), and outside the United States in reliance on Regulation S under the Securities Act. The Notes proposed to be offered will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements of the Securities Act or any applicable state securities laws.

 

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines inaugurates service on five new routes

Summary

Alaska expands presence in California and adds a new coast-to-coast connection sure to delight Northwest guests.

New routes include connections between Las Vegas and both San Diego and Santa Rosa/Sonoma County, between Los Angeles and both Pasco, Washington and Reno, and between Portland and Atlanta.

Alaska Airlines is kicking off five new nonstop routes. Beginning today, guests can travel between Las Vegas and both San Diego and Santa Rosa/Sonoma County, and between Los Angeles and both Pasco, Washington, and Reno. We’re also resuming our nonstop service between Portland and Atlanta.

“Travel demand continues to be strong, and we are excited to provide our guests with more options for their next business trip or autumn getaway. With the addition of these new nonstop routes, we also continue to strengthen our presence throughout the state of California and connect Pacific Northwest communities with our broader network.”

– Kirsten Amrine

Vice President of Revenue Management and Network Planning

Expanding connectivity with our Los Angeles hub

With the launch of two new flights from Los Angeles, Alaska officially offers the most daily flights to West Coast destinations of any airline from Los Angeles International Airport (LAX). The return of a guest-favorite flight between Los Angeles and Reno operates twice daily.

We’re excited to bring another nonstop option to guests traveling with us from Pasco, which operates once daily to LAX. Both routes are flown with our Embraer 175 jet, an aircraft boasting only window and aisle seating; there are no middle seats.

Vegas is now on the bingo card for Santa Rosa/Sonoma County and San Diego

Las Vegas marks our 39th nonstop destination from San Diego, enhancing options for residents in southern California and cementing our title as the airline serving the most nonstop destinations from San Diego.

For Santa Rosa, the destination offers an easy stop en route to Mexico for our Bay Area guests, while Las Vegas residents are now a hop, skip and a jump away from wine country. Alaska guests collecting cabs or procuring pinots can also take advantage of our Wine Flies Free program, which helps avoid costly shipping fees by offering each Mileage Plan member the ability to check an entire case — up to 12 bottles of wine — for free. Service on this route operates once daily. Both routes are served by an Embraer 175 aircraft.

Bringing back service from Portland to Atlanta

Just in time for guests to flee the rain or experience the seasons, we are excited to reopen our cross-country route between Portland and Atlanta, which will operate once daily on a Boeing 737-900. Guests can enjoy the Portland airport’s spectacular new terminal, including our transformed Alaska lobby area, which uses proprietary technology to speed travelers to security in 5 minutes or less.

Committed to providing a premium experience

Guests across our expanding network can take advantage of a premium travel experience and enjoy award-winning service on their next Alaska flight. We are the West Coast’s premier airline offering our flyers:

The most legroom in First Class* and Premium Class

No change fees

Multiple fare offerings

The most generous loyalty program with Mileage Plan with the fastest path to elite status

30 global partners

West Coast food and beverage on board

* Out of any U.S. airline excluding lie-flat seats

We’re also making it easier for our guests to buy tickets with our domestic and global partners directly at alaskaair.com.

First class max

Alaska Air Group Announces Proposed Senior Secured Notes Offering

Summary

Alaska Air Group, Inc. has launched a private offering of senior secured notes by Alaska’s Mileage Plan. 

Alaska intends to use the proceeds from the loan to redeem debt assumed in the merger with Hawaiian Airlines.

Alaska Air Group, Inc. (the “Company”) today announced that it has launched a private offering (the “Offering”) of senior secured notes due 2029 and senior secured notes due 2031 (together, the “Notes”) by AS Mileage Plan IP Ltd. (“Loyalty Issuer”), an exempted company incorporated with limited liability under the laws of the Cayman Islands and an indirect, wholly-owned subsidiary of the Company.

The Notes will be (i) fully and unconditionally guaranteed on a senior secured basis, jointly and severally, by Alaska Airlines, Inc. (“Alaska”) and AS Mileage Plan Holdings Ltd. and on an unsecured basis by the Company (together, the “Guarantors”) and (ii) secured, on a senior, first-priority basis by the Guarantors’ (other than the Company) right, title and interest in certain collateral associated with Alaska’s customer loyalty program, Alaska Airlines Mileage Plan™.

Loyalty Issuer intends to use the net proceeds received from the Offering, together with borrowings under a loyalty term loan facility, in each case, after deducting fees and expenses payable by the Company, (i) to fund the reserve account for the Notes and the loyalty term loan facility and (ii) to fund a collection account, and the proceeds deposited into the collection account will be used to make an intercompany loan to Alaska on the closing date of the Offering (the “Intercompany Loan”). Alaska intends to use the proceeds from the Intercompany Loan (i) to redeem certain outstanding debt acquired or assumed in the merger of the Company with Hawaiian Airlines pursuant to the Agreement and Plan of Merger dated as of December 2, 2023, including to redeem Hawaiian’s 11.000% senior secured notes due 2029 at par and its 5.750% senior secured notes due 2026, and (ii) for general corporate purposes and to support its liquidity position.

This press release does not constitute an offer to sell or a solicitation of an offer to buy the Notes or any other securities and shall not constitute an offer, solicitation or sale in any jurisdiction in which such an offer, solicitation or sale would be unlawful prior to the registration and qualification under the securities laws of such state or jurisdiction. The Notes are being offered only to persons reasonably believed to be “qualified institutional buyers” in an offering exempt from registration in reliance on Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), and outside the United States in reliance on Regulation S under the Securities Act. The Notes proposed to be offered will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements of the Securities Act or any applicable state securities laws.

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Our newest specially designed aircraft celebrating the Seattle Mariners is a home run  

Summary

We’re proud to unveil the Seattle Mariners aircraft that will take to the skies on Friday, Sept. 27, just in time for the Mariners Fan Appreciation Day.

The design features the Seattle Mariners logo, Mariner Moose, and the famous line “Fly, Fly Away” commemorating longtime Mariners broadcaster and Hall of Famer Dave Niehaus.

This is the second iteration of a Mariners-themed aircraft (tail number #N710AL), and the new design will fly throughout our network until 2026. 

It’s not time to hang up the mitts just yet, because we’re announcing a new aircraft that hits it out of the park!

Celebrating our longstanding partnership (since 2001) with our favorite Major League Baseball team, we’re proud to unveil the Seattle Mariners aircraft that will take to the skies on Friday, Sept. 27, just in time for the Mariners Fan Appreciation Day.

The design, displayed on a Boeing 737-9 MAX, features the Seattle Mariners logo, Mariner Moose, and the famous line “Fly, Fly Away” commemorating longtime Mariners broadcaster and Hall of Famer Dave Niehaus.

“As the hometown team, the Mariners are thrilled to partner with the hometown airline on this exciting new Alaska Airlines plane! We know our fans will be thrilled to see the plane in the skies above T-Mobile Park and excited with the opportunity to Fly, Fly Away aboard the Mariners-themed plane.”

– Chris Voigt

Seattle Mariners Senior Vice President of Corporate Partnerships.

This is the second iteration of a Mariners-themed aircraft, and the new design will fly throughout our network until 2026. The plane’s tail number, #N710AL, is also a nod to the Official Radio Station of the team, Seattle Sports 710, who broadcasts all Mariners games throughout the Pacific Northwest.

“As Seattle’s hometown airline, we’re excited to launch one of the most requested custom livery designs we’ve had over the past few years– a new Seattle Mariners Boeing 737. This aircraft represents an exciting opportunity to show our Seattle spirit and celebrate our baseball team not only during the season but year-round,” said Eric Edge, managing director of Marketing and Advertising, Alaska Airlines.

Our partnership with the Seattle Mariners also includes:

Interactive moments and promotions with fans during home games. 

Every Friday game at T-Mobile Park, we present “Fly, Fly Away Fridays.” This recurring event provides fans the chance to win First Class tickets and MVP status from Alaska when the Mariners hit a 5th-inning home run.

Fans can also earn 5x miles when using their Alaska Airlines Visa® card on eligible in-stadium concession and retail purchases during Fly, Fly Away Friday games.

Community partnerships with the Mariners

We also have other community partnerships with the Mariners, including a Home Runs for UNCF program where we donate 10,000 miles for every Mariners home run at T-Mobile Park and 40,000 miles for a Grand Slam to UNCF. In 2023, we provided one million miles to UNCF for travel through the Home Runs for UNCF program, and this season, there have been 82 home runs to date! Miles donated help students fly to college tours, travel back and forth between school and home, and participate in a variety of leadership development programs and other programming offered by UNCF.

 

Additional Details

Looking for stills or b-roll of our Seattle Mariners aircraft? Click the button below.

Alaska Airlines pilots vote overwhelmingly to extend contract 

Summary

Alaska Airlines pilots, represented by the Air Line Pilots Association (ALPA), ratified a two-year contract extension with 97% approval. Over 88% of the 3,400 pilots participated in the vote.

This follows an industry-competitive contract from October 2022 that improved pay, benefits, and job security.

Alaska Airlines pilots, who are represented by the Air Line Pilots Association (ALPA), voted to ratify a two-year contract extension. This comes after a strong, industry-competitive contract was instituted in October 2022 that ushered in increased pay, better benefits and greater job security.

More than 88% of Alaska’s 3,400 pilots voted, and the agreement passed by 97%.

As Alaska Airlines and Hawaiian Airlines begin the process to integrate operations, this contract extension aligns the two contracts for pay increases and amendable dates as we work towards a JCBA and highlights the engagement of our pilot group to ensure Alaska Air Group is a premier destination for pilot careers.

“We’re pleased to have reached this agreement with our pilots. While keeping Alaska pilots among the leaders in the industry in compensation, this contract extension positions us well for the future success of our combination with Hawaiian Airlines. Seeing the margin of support from our pilots is very gratifying and is an indicator of strength and stability for years to come.” 

– Dave Mets
Vice president of flight operations

Provisions from the contract have been successfully implemented over the last two years including significant wage increases, more flexible schedules and greater retirement contributions.  

The previous contract was set to become amendable in November 2025. Following the September 18th acquisition of Hawaiian Airlines, ALPA negotiating teams from both airlines will meet with Alaska Airlines to negotiate a new joint collective bargaining agreement for the more than 4,500 combined pilots.  

New heights, new features: Discover Alaska’s enhanced Flight Pass subscription service  

Summary

We’re introducing enhanced features to simplify booking through Flight Pass.

With Flight Pass, subscribers can lock in lower-than-average fares to select cities from California, Arizona, Nevada, and Utah for a year. Most flights cost just $0.01, plus taxes and fees.

Plus, choose to protect your trip through Allianz, select seats, earn miles and and enjoy free upgrades upon availability to First Class and Premium Class for elites.

Whether flying home from college, traveling for business or heading to Utah’s world-class ski resorts, Alaska Airlines Flight Pass subscribers enjoy the unmatched convenience and affordability the service offers.

In 2021, we became the first U.S. airline to introduce a groundbreaking subscription service that allows guests to earn miles and book flights in advance with no blackout dates. Today we’re thrilled to announce we’ve made Flight Pass even better.

Over the last two and a half years, we’ve asked subscribers to give us feedback on how to improve their guest experience. On Sept. 25, we’re rolling out enhanced features to streamline the booking process through Flight Pass – making the overall user experience seamless and easy!

Subscribers can continue to lock in lower-than-average main cabin fares for an entire year, with most Flight Pass flights priced at just $0.01, plus applicable government taxes and airport fees. With Flight Pass, booking nonstop flights to select cities within California, Arizona, Nevada and Utah is easier than ever, offering peace of mind that you’ll be getting the best value for your money with no change fees and blackout dates while credits are valid.

“Our subscribers value the flexibility and affordability of Flight Pass, and these new enhancements will make their travel experience even more seamless. We’re proud to offer a unique service that enables guests to visit loved ones or their favorite destinations, all while securing a consistent monthly price on an airline that offers the most nonstop flights on the West Coast.”

– Courtney Lansing

Managing director of business development and products

For a limited time, new subscribers can enjoy a free one-year subscription to Alaska Access, typically priced at $60 annually. Alaska Access offers additional perks, including a monthly Wi-Fi voucher, early access to some of our biggest fare sales of the year and a personalized fare page to help you book the best seat for the best price. New subscribers use code YEAROFACCESS at sign-up!

Don’t forget you earn full miles for every Flight Pass trip, no matter the price. So don’t forget to sign-up or link your Mileage Plan number to your Flight Pass account and enjoy the most generous loyalty program with the fastest path to elite status. Our elites enjoy a range of benefits to elevate their travel experience including, priority boarding, complimentary upgrades to First Class and Premium Class when available, waived fees for checked baggage and much more!

Flight Pass enhancements include:

Easy access:

Subscribers can now easily find the Flight Pass booking page on alaskaair.com.

Seamless booking:

Now you can book, cancel and manage your flights directly on alaskaair.com without needing to contact a reservation agent. Credits will now be conveniently deposited into your Alaska Airlines account. Plus, choose your seat,earn miles and enjoy free upgrades upon availability to First Class and Premium Class for elites.

Simplicity:

We’ve streamlined our offerings by phasing out Flight Pass Pro plans (used by only 2% of subscribers) and focusing on our most popular plans. Now, subscribers can choose from two monthly Flight Pass plans:

  • Flight Pass: $69 per month, includes six roundtrip flights per year
  • Flight Pass Plus: $129 per month, includes 12 roundtrip flights per year

Perks that are here to stay:

Always pay lower-than-average main cabin fares. Subscribers are still required to pay applicable government taxes and airport fees on each flight (as low as $15.11 per flight), in addition to the monthly subscription fee and nominal fare.

Book flights up to two weeks advance with no change fees or blackout dates

Access flights between 17 destinations in California, Arizona, Nevada and Utah.

Flexibility to change flights when your plans change.

Earn at least 500 miles for every completed flight and take advantage of Alaska’s most generous Mileage Plan with the fastest path to elite status.

Complimentary upgrades to First Class and Premium Class for Mileage Plan elite members, when available.

We recognize that change isn’t always easy. That’s why we’re offering current Flight Pass subscribers the option to switch to one of the above two plans at their current price for one year. Alternatively, current subscribers can choose to cancel their subscription immediately, free of charge. If a subscription is canceled, any eligible unused Flight Pass credits will still be honored until their expiration. Terms and conditions apply. Current subscribers will soon get an email for more information on the upcoming changes to their accounts and how to take action, if needed.

To learn more about the Terms and Conditions for Flight Pass click here

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