Guest Experience archive

Alaska launches DIY bag drop pilot project at LAX

Many people are familiar with self-checkout at the grocery store – it can be a speedy and simple option when there are long lines or when purchasing just a few items. Imagine that ability, but with bags at the airport. Alaska Airlines is bringing this technology to the Los Angeles International Airport by piloting a…

The art of an artisan cheese plate

Ever wonder about the white cheese featured in Alaska Airlines’ Signature Fruit and Cheese Platter, and where you can get it? This is how a Seattle shop began selling 100,000 pounds of locally-made cheese to Alaska every year. What was Seattle missing before 2002? According to Beecher’s Handmade Cheese founder Kurt Beecher Dammeier, a hometown…

Customer Q&A on Alaska Airlines and Virgin America merger

On April 4, 2016, Alaska Airlines and Virgin America announced their intention to merge, forming the West Coast’s premier airline. Since the announcement, many customers have had questions about the future of the Alaska Airlines and Virgin America brands. In her 14 months with the company, Alaska’s vice president of marketing Sangita Woerner has overseen…

The ins and outs of in-flight connectivity

Aug. 22, 2017 update: Alaska Airlines has selected Gogo to provide next-generation satellite-based inflight Wi-Fi service across its entire Boeing and Airbus fleet. Gogo’s broadband 2Ku service provides the significantly faster connection speed needed to stream content from services like Netflix, Hulu, and HBO GO while in the air. Utilizing this advanced technology, guests can…

Always innovating: Alaska testing electronic bag tags

Travel can be a hassle. Nobody knows that better than the members of CX Labs, Alaska Airlines’ customer research and development team, who spend their days at the airport looking for travelers’ pain points and brainstorming ways to soothe them. Since the department’s creation in 2013, the team has tested all kinds of new products…