Meet an Alaska Airlines leader with a disability who says he is doing what he was meant to do

October 27, 2023
Community
Marianne Lindsey
4 min read

On social, Steve says he is a “dad, husband, Seattle sports fan and employment attorney” who is “funny once a year. Twice in leap years.”

Funny and employment attorney are not terms you typically see together, but Steve, director of Employee Relations, Mediation, and Investigations (ERMI), has made a name for himself at Alaska as a leader who cares and doesn’t take himself too seriously. He’s also a leader with a visible disability.

“My story in a nutshell is that I’m profoundly deaf,” Steve said. He lost most of his hearing during infancy, which affected his speech development at an early age. It’s been a life-long disability. “I don’t remember life before hearing loss, as it’s all I’ve known,” he said.

Steve hears with cochlear implants (surgical devices near his ears, which help with sound perception). “I rely on lipreading to supplement my hearing. I also lean heavily on closed captioning in video calls,” he said.

Steve leads a team of Employee Relations professionals at Alaska who investigate violations of our People Policy. It’s pretty heavy stuff, but something Steve believes he was meant to do.

“I strongly believe my life experiences with deafness have led to a major part of my (and my team’s) philosophy, which is helping employees feel heard and validated through what can be a very traumatic process,” he said.

Steve, far right, on a fun outing with his team members from Employee Relations, Mediation, and Investigations (ERMI).

He speaks from experience, having seen bias as a kid growing up as teachers didn’t know how to accommodate his learning. He overcame those odds, graduating from high school, getting a law degree, and passing the bar exam.

“There’s still a stigma about disability today, but it’s less overt than it was when I was a kid,” he said. It’s why today, he regularly reaches out as an advocate for people with disabilities on social media. He wrote a series of articles on LinkedIn titled “Flying while disabled: what works well, and what airlines can improve.” Steve is also part of ACCESS, a Business Resource Group (BRG) focused on disability advocacy for our business and encourages employees with disabilities to pursue leadership opportunities.

I don’t normally like to toot my own horn, but when it comes to disability advocacy, that’s a different thing. I think it’s really important for employees to see that, yes, you can have a significant disability and be a leader too.”

He says of the 250+ directors and above at Alaska, he doesn’t know of many with a disability. “That’s not a knock on Alaska,” he said. “But rather, it’s a reflection of the reality that disabled folks are significantly underrepresented in employment in general, and those numbers drop even more as you get higher into the leadership ranks.”

Alaska has taken several measures in the last year to do better, including being the first airline to set up a Disability Office to coordinate on all areas of disability advocacy for employees and guests, achieving our goal of 7% for representation of employees who self-identify as having a disability and creating more accessible employee spaces for corporate and airport employees.

Steve fully recommends Alaska as an employer that is doing the right thing to help employees with a hearing disability feel whole at work. Things like having people turn their cameras on in meetings so he can read their lips and closed captioning for live meetings are game changers for employees with hearing loss.

He regularly tells his training classes about his disability, addressing it with his signature humor. “Talking about it upfront helps people unfamiliar with a significant hearing loss like mine to see me as a fuller person and not just as “the guy with those big hearing aids.”

Hawaiian Holdings Reports 2023 Third Quarter Financial Results: Delivering for the Future With Launch of Freighter Service and Dreamliner Ticket Sales

October 24, 2023
releases
Hawaiian Airlines
31 min read

HONOLULU /PRNewswire/ — Hawaiian Holdings, Inc. (NASDAQ: HA) (the "Company"), parent company of Hawaiian Airlines, Inc. ("Hawaiian"), today reported its financial results for the third quarter of 2023.

"I am immensely proud of our team's continued focus on moving our company forward, particularly in a quarter affected by the tragic wildfires in Maui," said Hawaiian Airlines President and CEO Peter Ingram. "Underlying demand remains resilient, our brand and business model are core strengths and the major investments we are making now will create substantial value in 2024 and beyond."

Third Quarter 2023- Key Financial Metrics and Results
	GAAP	YoY Change	Adjusted (a)	YoY Change
Net Loss	($48.7M)	($39.5M)	($54.9M)	($47.2M)
Diluted EPS	($0.94)	($0.76)	($1.06)	($0.91)
Pre-tax Margin	(8.3) %	(6.8) pts.	(9.5) %	(8.2) pts.
EBITDA	($3.2M)	($49.9M)	($11.7M)	($59.6M)
Operating Cost per ASM (CASM)	15.14¢	0.9 %	11.27¢	9.2 %
Operating Revenue per ASM (RASM)	14.08¢	(5.7) %	N/A	N/A

(a) See Table 4 for a reconciliation of adjusted net loss, adjusted diluted EPS, adjusted pre-tax margin, adjusted EBITDA, and adjusted operating cost per ASM (CASM excluding fuel and non-recurring items) to each of their respective most directly comparable GAAP financial measure.

Statistical data, as well as a reconciliation of the reported non-GAAP financial measures, can be found in the accompanying tables.

Liquidity and Capital Resources

As of September 30, 2023, the Company had:

Unrestricted cash, cash equivalents and short-term investments of $1.13 billion
$1.39 billion in liquidity, including its undrawn $235 million revolving credit facility
Outstanding debt and finance lease obligations of $1.65 billion

Revenue Environment

The Company reported that third quarter revenue was trending positively in July, but the devastating wildfires in Lahaina in West Maui on August 8, 2023 caused a sharp decrease in traffic to Maui . With most areas of the island unaffected by the fires and portions of West Maui reopening to tourism on October 8, 2023 , demand for travel to Maui is recovering, but remains below historical levels. Hawaiian's third quarter schedule was negatively impacted by the July 25, 2023 announcement from RTX, parent company of Pratt & Whitney, of anticipated accelerated removals and inspections of a significant portion of the PW1100G-JM engine fleet, which powers Hawaiian's A321neo aircraft. This unanticipated time out of service resulted in, among other things, lower-than-expected capacity growth in the quarter.

Operating revenue was down 1.8% from the third quarter of 2022 on 4.1% higher capacity across Hawaiian's network. Passenger traffic remained strong on Hawaiian's Japan routes in the third quarter of 2023. International revenue increased 90.9% from the third quarter of 2022 on a 43.6% increase in capacity.

Maui Wildfires Relief

In the immediate aftermath of the tragic wildfires that devastated the town of Lahaina in West Maui , Hawaiian increased its schedule to evacuate more than 17,000 displaced visitors and residents within the first 72 hours and to transport vital supplies and first responders. Within the first week of the disaster, Hawaiian carried 54,000 tons of emergency supplies. Hawaiian and its HawaiianMiles members donated millions of miles to the American Red Cross of Hawai'i, providing the nonprofit with the equivalent of 18,000 free seats to carry volunteers and personnel to and from Maui . Hawaiian also donated $150,000 in cash to charities including the Hawai'i Foodbank, the Maui Food Bank and the Hawaii Community Foundation's Maui Strong Fund. And as travel to Maui resumed, Hawaiian led the way with Travel Pono Maui, a video series sharing with visitors what they can expect traveling to Maui now.

Today Hawaiian continues to support ongoing relief efforts through its Malama Maui Desk, which was established to more efficiently help people and organizations seeking flight, cargo or other assistance in the aftermath of the wildfires. Hawaiian has received over 200 individual requests from Hawai'i and across its network to transport donated food and various goods to affected residents as well as passengers providing West Maui support services.

Third Quarter 2023 Highlights

Operations

Commenced service of its A330-300F contract freighter business on October 2, 2023

Routes and Network

Announced the resumption of service between Tokyo Haneda Airport, Japan and Kona, Hawai'i, starting on October 29, 2023
Began ticket sales on September 6, 2023 for flights on the Boeing 787-9 Dreamliner, which is expected to enter service on select West Coast routes commencing on April 15, 2024

Guest Experience

Designed new in-flight amenity kits in partnership with Noho Home , which are focused on sustainability and rooted in aloha, available starting November 6, 2023

Environmental, Social and Corporate Governance

Endowed a scholarship for students studying Information Technology at the University of Hawai'i

Fourth Quarter 2023 Outlook

The table below summarizes the Company's expectations for the quarter ending December 31, 2023 expressed as an expected percentage change compared to the results for the quarter ended December 31, 2022 . Figures include the impacts of the Company's freighter operation, which are not yet material.

Item	GAAP Fourth Quarter 2023 Guidance	Non-GAAP Equivalent	Non-GAAP Fourth Quarter 2023 Guidance
Available Seat Miles (ASMs)	Up 1.5% to up 4.5%
Operating Revenue per ASM (RASM)	Down 10.0% to down 13.0%
Costs per ASM (CASM)	Up 2.0% to up 4.1%	CASM excluding fuel and non-recurring items (a)	Up 6.5% to up 9.5%
Gallons of Jet Fuel Consumed	Up 5.0% to up 8.0%
Average fuel price per gallon, including taxes and delivery (b)	$3.09	Economic Fuel Price per Gallon (a)(b)	$3.12
Effective Tax Rate	~21%

Full Year 2023 Outlook

The table below summarizes the Company's updated expectations for the full year ending December 31, 2023 expressed as an expected percentage change compared to the results for the year ended December 31, 2022 . Figures include the impacts of the Company's freighter operation, which are not yet material.

Item	Prior GAAP Full Year 2023 Guidance	Updated GAAP Full Year 2023 Guidance	Non-GAAP Equivalent	Prior Non-GAAP Full Year 2023 Guidance	Updated Non- GAAP Full Year 2023 Guidance
Available Seat Miles (ASMs)	Up 8.0% to up 10.0%	Up 7.5% to 8.5%
Costs per ASM	Down 2.1% to down 3.5%	Down 0.8% to down 1.9%	CASM excluding fuel and non-recurring items (a)	Up 3.0% to up 5.0%	Up 4.0% to up 5.5%
Gallons of Jet Fuel Consumed	Up 12.5% to up 14.5%	Up 11.5% to up 13.0%
Average fuel price per gallon, including taxes and delivery (b)	$2.78	$2.89	Economic Fuel Price per Gallon (a)(b)	$2.81	$2.93
Capital Expenditures	$265M to $295M	No change

(a) See Table 3 and Table 4 for a reconciliation of CASM excluding fuel and non-recurring items and economic fuel price per gallon to each of their respective most directly comparable GAAP financial measures.

(b) Fuel Price per Gallon estimates are based on the October 13, 2023 fuel forward curve.

Statistical information, as well as a reconciliation of certain non-GAAP financial measures, can be found in the accompanying tables.

Investor Conference Call

Hawaiian Holdings' quarterly results conference call is scheduled to begin today, October 24, 2023 , at 4:30 p.m. Eastern Time ( USA ). The conference call will be broadcast live over the Internet. Investors may access and listen to the live audio webcast on the investor relations section of the Company's website at HawaiianAirlines.com . For those who are not available for the live webcast, a replay of the webcast will be archived for 90 days on the investor relations section of the Company's website.

About Hawaiian Airlines

Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa , Australia , Cook Islands , Japan , New Zealand , South Korea and Tahiti.

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2022 and has topped Travel + Leisure's World's Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai'i's hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian's Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian's LinkedIn page.

For media inquiries, please visit Hawaiian Airlines' online newsroom.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that reflect the Company's current views with respect to certain current and future events and financial performance. Such forward-looking statements include, without limitation, the Company's timing and expectations related to network and route recovery; expectations for the resumption of service between Tokyo, Japan and Kona, Hawai'i; expectations for when customers will receive Noho Home in-flight amenity kits; expectations relating to the timing of aircraft, such as the Boeing 787-9 Dreamliner, entry into service; future domestic and international demand for air travel; the Company's outlook for the quarter ending December 31, 2023 and twelve-months ending December 31, 2023 ; statements regarding the Company's future performance; and statements as to other matters that do not relate strictly to historical facts or statements of assumptions underlying any of the foregoing. Words such as "expects," "anticipates," "projects," "intends," "plans," "believes," "estimates," variations of such words, and similar expressions are also intended to identify such forward-looking statements. These forward-looking statements are and will be subject to many risks, uncertainties and assumptions relating to the Company's operations and business environment, all of which may cause the Company's actual results to be materially different from any future results, expressed or implied, in these forward-looking statements.

The Company is subject to risks, uncertainties and assumptions that could cause the Company's results to differ materially from the results expressed or implied by such forward-looking statements, including the risks, uncertainties and assumptions discussed from time to time in the Company's public filings and public announcements, including the Company's Annual Report on Form 10-K and the Company's Quarterly Reports on Form 10-Q, as well as other documents that may be filed by the Company from time to time with the Securities and Exchange Commission.  All forward-looking statements included in this document are based on information available to the Company on the date hereof.  The Company does not undertake to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date hereof even if experience or future changes make it clear that any projected results expressed or implied herein will not be realized.

Table 1.
Hawaiian Holdings, Inc.
Consolidated Statements of Operations (unaudited)

	Three Months Ended September 30,			Nine months ended September 30,
	2023	2022	% Change	2023	2022	% Change
	(in thousands, except per share data)
Operating Revenue:
Passenger	$ 664,866	$ 663,107	0.3 %	$ 1,858,384	$ 1,684,599	10.3 %
Other	62,813	78,047	(19.5) %	188,826	225,634	(16.3) %
Total	727,679	741,154	(1.8) %	2,047,210	1,910,233	7.2 %
Operating Expenses:
Wages and benefits	248,899	206,306	20.6 %	728,512	615,091	18.4 %
Aircraft fuel, including taxes and delivery	200,069	225,999	(11.5) %	564,075	603,873	(6.6) %
Maintenance, materials and repairs	65,057	59,317	9.7 %	169,000	170,934	(1.1) %
Aircraft and passenger servicing	46,225	41,044	12.6 %	131,883	110,490	19.4 %
Depreciation and amortization	34,760	34,347	1.2 %	100,775	102,435	(1.6) %
Commissions and other selling	29,695	32,505	(8.6) %	86,324	81,767	5.6 %
Aircraft rent	26,497	25,921	2.2 %	80,827	77,987	3.6 %
Other rentals and landing fees	46,366	38,370	20.8 %	126,574	110,022	15.0 %
Purchased services	36,568	31,269	16.9 %	108,821	95,713	13.7 %
Special items	—	6,303	(100.0) %	—	6,303	(100.0) %
Other	48,460	43,145	12.3 %	132,344	112,884	17.2 %
Total	782,596	744,526	5.1 %	2,229,135	2,087,499	6.8 %
Operating Loss	(54,917)	(3,372)	1,528.6 %	(181,925)	(177,266)	2.6 %
Nonoperating Income (Expense):
Interest expense and amortization of debt discounts and issuance costs	(22,597)	(23,206)		(68,182)	(72,760)
Interest income	13,685	9,287		43,689	20,283
Capitalized interest	2,306	1,061		5,709	3,173
Gains (losses) on fuel derivatives	3,097	(1,063)		(5,627)	(1,063)
Loss on extinguishment of debt	—	—		—	(8,568)
Other components of net periodic benefit cost	(1,707)	1,252		(4,907)	3,812
Losses on investments, net	(4,054)	(4,028)		(6,906)	(38,519)
Gains on foreign debt	4,311	9,978		18,745	42,295
Other, net	(644)	(688)		(1,408)	(2,318)
Total	(5,603)	(7,407)		(18,887)	(53,665)
Loss Before Income Taxes	(60,520)	(10,779)		(200,812)	(230,931)
Income tax benefit	(11,800)	(1,510)		(41,500)	(41,010)
Net Loss	$ (48,720)	$ (9,269)		$ (159,312)	$ (189,921)
Net Loss Per Share
Basic	$ (0.94)	$ (0.18)		$ (3.09)	$ (3.70)
Diluted	$ (0.94)	$ (0.18)		$ (3.09)	$ (3.70)
Weighted Average Number of Common Stock Shares Outstanding:
Basic	51,632	51,388		51,576	51,344
Diluted	51,632	51,388		51,576	51,344

Hawaiian Holdings, Inc.
Consolidated Balance Sheet (unaudited)

	September 30, 2023 (unaudited)	December 31, 2022
	(in thousands, except shares)
ASSETS
Current Assets:
Cash and cash equivalents	$ 110,671	$ 229,122
Restricted cash	17,250	17,498
Short-term investments	1,023,534	1,147,193
Accounts receivable, net	97,283	113,862
Income taxes receivable	1,660	70,204
Spare parts and supplies, net	53,817	36,875
Prepaid expenses and other	91,754	63,553
Total	1,395,969	1,678,307
Property and equipment, less accumulated depreciation and amortization of $1,143,934 and $1,135,262 as of September 30, 2023 and December 31, 2022, respectively	1,969,556	1,874,352
Other Assets:
Assets held-for-sale	2,813	14,019
Operating lease right-of-use assets	423,706	459,128
Long-term prepayments and other	117,716	100,317
Intangible assets, net	13,500	13,500
Total Assets	$ 3,923,260	$ 4,139,623
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
Accounts payable	$ 198,007	$ 196,009
Air traffic liability and current frequent flyer deferred revenue	699,085	590,796
Other accrued liabilities	175,992	182,036
Current maturities of long-term debt, less discount	42,364	47,836
Current maturities of finance lease obligations	9,998	25,789
Current maturities of operating leases	85,214	77,858
Total	1,210,660	1,120,324
Long-Term Debt	1,534,877	1,583,889
Other Liabilities and Deferred Credits:
Noncurrent finance lease obligations	62,768	75,221
Noncurrent operating leases	311,647	347,726
Accumulated pension and other post-retirement benefit obligations	143,058	135,775
Other liabilities and deferred credits	71,967	94,654
Noncurrent frequent flyer deferred revenue	320,657	318,369
Deferred tax liability, net	88,868	130,400
Total	998,965	1,102,145
Commitments and Contingencies
Shareholders' Equity:
Special preferred stock, $0.01 par value per share, three shares issued and outstanding as of September 30, 2023 and December 31, 2022	—	—
Common stock, $0.01 par value per share, 51,633,094 and 51,450,904 shares outstanding as of September 30, 2023 and December 31, 2022, respectively	516	514
Capital in excess of par value	292,335	287,161
Accumulated income (loss)	(18,556)	140,756
Accumulated other comprehensive loss, net	(95,537)	(95,166)
Total	178,758	333,265
Total Liabilities and Shareholders' Equity	$ 3,923,260	$ 4,139,623

Hawaiian Holdings, Inc.
Condensed Consolidated Statements of Cash Flows (unaudited)

	Nine months ended September 30,
	2023	2022
	(in thousands)
Net cash provided by (used in) Operating Activities	$ 2,072	$ (24,050)
Cash flows from Investing Activities:
Additions to property and equipment, including pre-delivery payments	(213,152)	(29,717)
Proceeds from the disposition of aircraft and aircraft related equipment	19,911	10,743
Purchases of investments	(320,628)	(751,509)
Proceeds from sales and maturities of investments	452,913	756,561
Net cash used in investing activities	(60,956)	(13,922)
Cash flows from Financing Activities:
Repayments of long-term debt and finance lease obligations	(58,681)	(173,298)
Debt issuance costs and discounts	—	(2,236)
Payment for taxes withheld for stock compensation	(1,134)	(1,842)
Net cash used in financing activities	(59,815)	(177,376)
Net decrease in cash and cash equivalents	(118,699)	(215,348)
Cash, cash equivalents, and restricted cash – Beginning of Period	246,620	507,828
Cash, cash equivalents, and restricted cash – End of Period	$ 127,921	$ 292,480

Table 2.
Hawaiian Holdings, Inc.
Selected Consolidated Statistical Data (unaudited)

	Three months ended September 30,			Nine months ended September 30,
	2023	2022	% Change	2023	2022	% Change
	(in thousands, except as otherwise indicated)
Scheduled Operations:
Revenue passengers flown	2,828	2,738	3.3 %	8,221	7,345	11.9 %
Revenue passenger miles (RPM)	4,450,305	4,113,172	8.2 %	12,641,181	10,950,031	15.4 %
Available seat miles (ASM)	5,166,464	4,957,011	4.2 %	15,095,334	13,704,779	10.1 %
Passenger revenue per RPM (Yield)	14.94 ¢	16.12 ¢	(7.3) %	14.70 ¢	15.38 ¢	(4.4) %
Passenger load factor (RPM/ASM)	86.1 %	83.0 %	3.1 pts.	83.7 %	79.9 %	3.8 pts.
Passenger revenue per ASM (PRASM)	12.87 ¢	13.38 ¢	(3.8) %	12.31 ¢	12.29 ¢	0.2 %
Total Operations:
Revenue passengers flown	2,828	2,741	3.2 %	8,223	7,361	11.7 %
Revenue passenger miles (RPM)	4,451,484	4,117,551	8.1 %	12,644,415	10,975,703	15.2 %
Available seat miles (ASM)	5,168,883	4,964,785	4.1 %	15,100,831	13,744,129	9.9 %
Operating revenue per ASM (RASM)	14.08 ¢	14.93 ¢	(5.7) %	13.56 ¢	13.90 ¢	(2.4) %
Operating cost per ASM (CASM)	15.14 ¢	15.00 ¢	0.9 %	14.76 ¢	15.19 ¢	(2.8) %
CASM excluding aircraft fuel and non- recurring items (a)	11.27 ¢	10.32 ¢	9.2 %	11.13 ¢	10.73 ¢	3.7 %
Aircraft fuel expense per ASM (b)	3.87 ¢	4.55 ¢	(14.9) %	3.74 ¢	4.40 ¢	(15.0) %
Revenue block hours operated	53,183	51,284	3.7 %	158,058	143,646	10.0 %
Gallons of jet fuel consumed	68,521	63,834	7.3 %	199,735	174,744	14.3 %
Average cost per gallon of jet fuel (actual) (b)	$2.92	$3.54	(17.5) %	$2.82	$3.46	(18.5) %


(a)	See Table 4 for a reconciliation of GAAP operating expenses to operating expenses excluding aircraft fuel and non-recurring items.
(b)	Includes applicable taxes and fees.

Table 3.
Hawaiian Holdings, Inc.
Economic Fuel Expense (unaudited)

The Company believes that economic fuel expense is a good measure of the effect of fuel prices on its business as it most closely approximates the net cash outflow associated with the purchase of fuel for its operations in a period. The Company defines economic fuel expense as GAAP fuel expense plus losses/(gains) realized through actual cash (receipts)/payments received from or paid to hedge counterparties for fuel hedge derivative contracts settled during the period.

	Three months ended September 30,			Nine months ended September 30,
	2023	2022	% Change	2023	2022	% Change
	(in thousands, except per-gallon amounts)
Aircraft fuel expense, including taxes and delivery	$ 200,069	$ 225,999	(11.5) %	$ 564,075	$ 603,873	(6.6) %
Realized losses on settlement of fuel derivative contracts	3,867	—	100.0 %	8,175	—	100.0 %
Economic fuel expense	$ 203,936	$ 225,999	(9.8) %	$ 572,250	$ 603,873	(5.2) %
Fuel gallons consumed	68,521	63,834	7.3 %	199,735	174,744	14.3 %
Economic fuel price per gallon	$ 2.98	$ 3.54	(15.8) %	$ 2.87	$ 3.46	(17.1) %

	Estimated three months ending December 31, 2023			Estimated full year ending December 31, 2023
	(in thousands, except per-gallon amounts)
Aircraft fuel expense, including taxes and delivery	$ 209,236	–	$ 215,215	$ 771,452	–	$ 781,830
Realized losses on settlement of fuel derivative contracts	1,977	–	1,977	10,151	–	10,151
Economic fuel expense	$ 211,213	–	$ 217,192	$ 781,603	–	$ 791,981
Fuel gallons consumed	67,710	–	69,644	266,742	–	270,331
Economic fuel price per gallon	$ 3.12	–	$ 3.12	$ 2.93	–	$ 2.93

Table 4.
Hawaiian Holdings, Inc.
Non-GAAP Financial Reconciliation (unaudited)

The Company evaluates its financial performance utilizing various GAAP and non-GAAP financial measures, including adjusted net loss, adjusted diluted EPS, adjusted pre-tax margin, adjusted EBITDA, and adjusted operating cost per ASM (CASM excluding fuel and non-recurring items). Pursuant to Regulation G, the Company has included the following reconciliation of reported non-GAAP financial measures to comparable financial measures reported on a GAAP basis. The adjustments are described below:

CBA related expense .
- In February 2023 , pilots represented by the Air Line Pilots Association (ALPA) ratified a new four-year CBA, which included, amongst other things, a signing bonus, pay scale increases across all fleet types, improved health benefits and cost sharing, and enhancements to the Company's postretirement and disability plans. In connection with the ratification, the Company recorded a signing bonus and vacation liability true-up of $17.7 million which were recorded in wages and benefits during the quarter ended March 31, 2023 .
- In February 2022 , the Company received notice from International Association of Machinists and Aerospace Workers (IAM) that the agreement was ratified by its members. The new CBA included a signing bonus of $2.1 million , which was recorded in wages and benefits. During the second quarter of 2022, the Company and the IAM also completed a separation program under the CBA and recognized an additional $2.6 million one-time expense, which was recorded in wages and benefits.
Contract termination amortization . In December 2022 , the Company entered into a Memorandum of Understanding (MOU) with one of its third-party service providers to early terminate its Amended and Restated Complete Fleet Services Agreement (Amended CFS) covering A330-200 aircraft. The Amended CFS was originally scheduled to run through December 2027 , and will now terminate in April 2023 . Upon execution of the MOU, the Company recognized in fiscal year 2022 $12.5 million in termination fees. As of December 31, 2022 , the Company had approximately $24.1 million in deferred liabilities to be recognized into earnings over the remaining contract term as contra-maintenance materials and repairs expense. During the three and nine months ended September 30, 2023 , the Company recognized approximately $0.0 million and $24.1 million , respectively, in amortization within Maintenance, materials and repairs in the Consolidated Statements of Operations.
Special items . During the third quarter of 2022, we estimated the fair value of our remaining ATR-42 and ATR-72 aircraft, which resulted in the recognition of a $6.3 million impairment charge recorded as a Special item in the consolidated statements of operations.
Loss (gain) on sale of aircraft . During the second quarter of 2023, the Company completed the sale of one ATR-42 aircraft and recognized a loss of approximately $0.4 million on such sale. During the three months ended June 30, 2022 , the Company sold three ATR-72 aircraft and recorded a $2.6 million gain on sale of aircraft, which was recorded in other operating expense.
Gain on sale of commercial real estate . In February 2023 , the Company entered into an agreement for the sale of its commercial real estate and recognized a gain on sale of $10.2 million , which was recorded in Other operating expense in the Consolidated Statements of Operations.
Interest income on federal tax refund . In March 2023 , the Company received $4.7 million in interest income related to a refund received on the Company's income tax return. The interest income received was recorded in Interest income in the Consolidated Statements of Operations.
Changes in fair value of fuel derivative contracts . Changes in fair value of fuel derivative contracts, net of tax, are based on market prices for open contracts as of the end of the reporting period and include the unrealized amounts of fuel derivatives (not designated as hedges) that will settle in future periods and the reversal of prior period unrealized amounts.
Loss on extinguishment of debt . During the three and six months ended June 30, 2022 , the Company recognized a $8.6 million loss on the extinguishment of its remaining outstanding Series 2020-1A and Series 2020- 1B Equipment Notes. Loss on extinguishment of debt is excluded to allow investors to better analyze the Company's core operational performance and more readily compare its results to other airlines in the periods presented below.
Unrealized gain on foreign debt . Unrealized gain on foreign debt is based on fluctuation in exchange rates and the measurement of foreign-denominated debt to the Company's functional currency.
Unrealized loss on equity securities . Unrealized loss on equity securities is driven by changes in market prices and currency fluctuations, which is recorded in Other nonoperating expense in the Consolidated Statements of Operations.

The Company believes that adjusting for the impact of the changes in fair value of equity securities and fuel derivative contracts, fluctuations in exchange rates on debt instruments denominated in foreign currency, and non-recurring expenses and income/gains (including CBA-related, contract termination amortization, interest income on tax refund, gain or loss on sale of aircraft, gain on sale of commercial real estate, and loss on extinguishment of debt), helps investors better analyze the Company's operational performance and compare its results to other airlines in the periods presented.

	Three months ended September 30,				Nine months ended September 30,
	2023		2022		2023		2022
	Total	Diluted Net Loss Per Share	Total	Diluted Net Loss Per Share	Total	Diluted Net Loss Per Share	Total	Diluted Net Loss Per Share
	(in thousands, except per share data)
Net Loss, as reported	$ (48,720)	$ (0.94)	$ (9,269)	$ (0.18)	$ (159,312)	$ (3.09)	$ (189,921)	$ (3.70)
Adjusted for:
CBA related expense	—	—	—	—	17,727	0.34	4,678	0.09
Contract termination amortization	—	—	—	—	(24,085)	(0.47)	—	—
Special items	—	—	6,303	0.12	—	—	6,303	0.12
Loss (gain) on sale of aircraft	—	—	—	—	392	0.01	(2,578)	(0.05)
Gain on sale of commercial real estate	—	—	—	—	(10,179)	(0.20)	—	—
Interest income on federal tax refund	—	—	—	—	(4,672)	(0.09)	—	—
Changes in fair value of fuel derivative contracts	(6,964)	(0.13)	1,063	0.02	(2,548)	(0.05)	1,063	0.02
Loss on extinguishment of debt	—	—	—	—	—	—	8,568	0.17
Unrealized gain on foreign debt	(4,196)	(0.08)	(9,734)	(0.19)	(18,791)	(0.36)	(41,697)	(0.81)
Unrealized loss on equity securities	2,607	0.05	3,445	0.07	3,149	0.06	22,839	0.44
Tax effect of adjustments	2,344	0.04	497	0.01	7,445	0.15	4,969	0.10
Adjusted net loss	$ (54,929)	$ (1.06)	$ (7,695)	$ (0.15)	$ (190,874)	$ (3.70)	$ (185,776)	$ (3.62)

Adjusted EBITDA

The Company believes that adjusting earnings for interest, taxes, depreciation and amortization, non-recurring operating expenses (such as changes in unrealized gains and losses on financial instruments) and one-time charges helps investors better analyze the Company's financial performance by allowing for company-to-company and period-over-period comparisons that are unaffected by company-specific or one-time occurrences.

	Three months ended September 30,		Nine months ended September 30,
	2023	2022	2023	2022
	(in thousands)
Net Loss	$ (48,720)	$ (9,269)	$ (159,312)	(189,921)
Income tax benefit	(11,800)	(1,510)	(41,500)	(41,010)
Depreciation and amortization	34,760	34,347	100,775	102,435
Interest expense and amortization of debt discounts and issuance costs	22,597	23,206	68,182	72,760
EBITDA, as reported	(3,163)	46,774	(31,855)	(55,736)
Adjusted for:
CBA related expense	—	—	17,727	4,678
Contract termination amortization	—	—	(24,085)	—
Special items	—	6,303	—	6,303
Gain on sale of commercial real estate	—	—	(10,179)	—
Interest income on tax refund	—	—	(4,672)	—
Loss on extinguishment of debt	—	—	—	8,568
Changes in fair value of fuel derivative instruments	(6,964)	1,063	(2,548)	1,063
Unrealized gain on foreign debt	(4,196)	(9,734)	(18,791)	(41,697)
Loss (gain) on sale of aircraft	—	—	392	(2,578)
Unrealized loss on equity securities	2,607	3,445	3,149	22,839
Adjusted EBITDA	$ (11,716)	$ 47,851	$ (70,862)	$ (56,560)

Operating Costs per Available Seat Mile (CASM)

The Company has separately listed in the table below its fuel costs per ASM and non-GAAP unit costs, excluding fuel and non-recurring items. These amounts are included in CASM, but for internal purposes the Company consistently uses cost metrics that exclude fuel and non-recurring items (if applicable) to measure and monitor its costs.

	Three months ended September 30,		Nine months ended September 30,
	2023	2022	2023	2022
	(in thousands, except CASM data)
GAAP Operating Expenses	$ 782,596	$ 744,526	$ 2,229,135	$ 2,087,499
Adjusted for:
CBA related expense	—	—	(17,727)	(4,678)
Contract termination amortization	—	—	24,085	—
Special items	—	(6,303)	—	(6,303)
Gain (loss) on sale of aircraft	—	—	(392)	2,578
Gain on sale of commercial real estate	—	—	10,179	—
Operating Expenses excluding non-recurring items	$ 782,596	$ 738,223	$ 2,245,280	$ 2,079,096
Aircraft fuel, including taxes and delivery	(200,069)	(225,999)	(564,075)	(603,873)
Operating Expenses excluding fuel and non-recurring items	$ 582,527	$ 512,224	$ 1,681,205	$ 1,475,223
Available Seat Miles	5,168,883	4,964,785	15,100,831	13,744,129
CASM – GAAP	15.14 ¢	15.00 ¢	14.76 ¢	15.19 ¢
Aircraft fuel, including taxes and delivery	(3.87)	(4.55)	(3.74)	(4.40)
CBA related expense	—	—	(0.12)	(0.03)
Contract termination amortization	—	—	0.16	—
Special items	—	(0.13)	—	(0.05)
Gain (loss) on sale of aircraft	—	—	—	0.02
Gain on sale of commercial real estate	—	—	0.07	—
CASM excluding fuel and non-recurring items	11.27 ¢	10.32 ¢	11.13 ¢	10.73 ¢

	Estimated three months ending December 31, 2023			Estimated year ending December 31, 2023
	(in thousands, except CASM data)			(in thousands, except CASM data)
GAAP operating expenses	$ 792,946	–	$ 833,045	$ 3,016,324	–	$ 3,080,544
Aircraft fuel, including taxes and delivery	(209,236)	–	(215,215)	(771,452)	–	(781,830)
Less: non recurring items	—	–	—	16,145	–	16,145
Adjusted operating expenses	$ 583,710	–	$ 617,830	$ 2,261,017	–	$ 2,314,859
Available seat miles	5,014,621	–	5,162,837	20,085,990	–	20,272,836
CASM – GAAP	15.81 ¢	–	16.14 ¢	15.02 ¢	–	15.20 ¢
Aircraft fuel, including taxes and delivery	(4.17)	–	(4.17)	(3.84)	–	(3.86)
Less: non recurring items	—	–	—	0.08	–	0.08
CASM excluding fuel and non-recurring items	11.64 ¢	–	11.97 ¢	11.26 ¢	–	11.42 ¢

Pre-tax margin

The Company excludes changes in fair value of equity securities and fuel derivative contracts, fluctuations and exchange rates on debt instruments denominated in foreign currency, and non-recurring items from pre-tax margin for the same reasons as described above.

	Three months ended September 30,		Nine months ended September 30,
	2023	2022	2023	2022
Pre-Tax Margin, as reported	(8.3) %	(1.5) %	(9.8) %	(12.1) %
CBA ratification bonus	—	—	0.9	0.2
Contract termination amortization	—	—	(1.2)	—
Special items	—	0.9	—	0.3
Loss (gain) on sale of aircraft	—	—	—	(0.1)
Gain on sale of commercial real estate	—	—	(0.5)	—
Interest income on federal tax refund	—	—	(0.2)	—
Changes in fair value of fuel derivative contracts	(1.0)	0.1	(0.1)	0.1
Loss on extinguishment of debt	—	—	—	0.5
Unrealized gain on foreign debt	(0.6)	(1.3)	(0.9)	(2.2)
Unrealized loss on equity securities	0.4	0.5	0.1	1.2
Adjusted Pre-Tax Margin	(9.5) %	(1.3) %	(11.7) %	(12.1) %

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SOURCE Hawaiian Holdings, Inc.

Our statement on Alaska Airlines Flight 2059, operated by Horizon Air

October 23, 2023
Company
Alaska Airlines
5 min read

12 p.m. Pacific, Oct. 24

Alaska Airlines is committed to sharing as much information as we can while respecting the ongoing federal and state criminal investigations and court proceedings. We have reviewed the U.S. Department of Justice’s (DOJ) Criminal Complaint pertaining to Captain Joseph Emerson and, like many, are deeply disturbed by what we have learned.

On Oct. 22, Emerson approached Horizon Air Gate Agents overseeing the boarding process for Flight 2059. Following well-established, FAA-mandated practices to authorize a jump-seat passenger, our Gate Agent confirmed that Emerson was an off-duty pilot for Alaska Airlines. He was approved to join the flight as a passenger and was seated in the flight deck jump seat. All Gate Agents and Flight Attendants are trained to identify signs and symptoms of impairment.

At no time during the check-in or boarding process did our Gate Agents or flight crew observe any signs of impairment that would have led them to prevent Emerson from flying on Flight 2059.

The details in the DOJ affidavit describing the actions of our flight crew are consistent with our understanding of what occurred based on debriefings with each member of the flight crew. Upon exiting the flight deck, both Flight Attendants confirmed that Emerson was escorted by a Flight Attendant to the rear of the aircraft where Emerson was placed in wrist restraints and belted into the aft jump seat. Our crew also confirmed that Emerson attempted to grab the handle of the emergency exit during the aircraft’s descent before being stopped by a Flight Attendant.

The U.S. Department of Transportation (DOT) has a mandatory drug testing program for on-duty crew members that is administered by all airlines, including Alaska and Horizon consistent with our zero-tolerance policy for any substance abuse. This can include random testing before or after a flight, as well as reasonable suspicion testing of on-duty Pilots and Flight Attendants.

On Oct. 22, Emerson was removed from service indefinitely, relieved from all duties and is no longer employed at Alaska Airlines. Consistent with our pilots’ collective bargaining agreement, we are consulting with our partners in labor regarding his employment status.

We are deeply proud of our Horizon flight crew and their quick actions both in the flight deck and in the rear of the aircraft. Working together, consistent with their training, they performed their critical roles exceptionally well, representing the best of their profession.

6 p.m. Pacific, Oct. 23

On Oct. 22, Alaska Airlines Flight 2059 operated by Horizon Air from Everett, WA (PAE) to San Francisco, CA (SFO) reported a credible security threat related to an off-duty Alaska Airlines pilot, identified as Captain Joseph Emerson, who was traveling in the flight deck jump seat. Captain Emerson unsuccessfully attempted to disrupt the operation of the engines. The Horizon Captain and First Officer quickly responded, and the crew secured the aircraft without incident.

Engine power was not lost despite the off-duty pilot’s attempt to shut down the engines by engaging the Engine Fire Handle, also known as the fire suppression system. The fire suppression system consists of a T-handle for each engine. If the T-handle is fully deployed, a valve in the wing closes to shut off fuel to the engine. In this case, the quick reaction of our crew to reset the T-handles ensured engine power was not lost. Our crew responded without hesitation to a difficult and highly unusual situation, and we are incredibly proud and grateful for their skillful actions.

Following appropriate FAA procedures and guidance from Air Traffic Control, the flight was safely diverted to Portland International Airport (PDX). Captain Emerson is currently in custody and the event is being investigated by law enforcement authorities, which includes the FBI and the Port of Portland Police Department.

All passengers on board were able to complete their journey with a new crew and aircraft. We are grateful for the patience of our guests throughout this event and are reaching out to each of them individually to discuss their experience and check-in on their well-being.

Captain Emerson joined Alaska Air Group as a Horizon First Officer in August 2001. In June 2012, Emerson left Horizon to join Virgin America as a pilot. Emerson became an Alaska Airlines First Officer following Alaska’s acquisition of Virgin America in 2016. He became an Alaska Airlines Captain in 2019. Throughout his career, Emerson completed his mandated FAA medical certifications in accordance with regulatory requirements, and at no point were his certifications denied, suspended or revoked.

10 a.m. Pacific, Oct. 23

On Oct. 22, Alaska Airlines Flight 2059 operated by Horizon Air from Everett, WA (PAE) to San Francisco, CA (SFO) reported a credible security threat related to an off-duty Alaska Airlines pilot who was traveling in the flight deck jump seat. The jump seat occupant unsuccessfully attempted to disrupt the operation of the engines. The Horizon Captain and First Officer quickly responded, engine power was not lost and the crew secured the aircraft without incident.

Following appropriate FAA procedures and guidance from Air Traffic Control, the flight was safely diverted to Portland International Airport. The jump seat occupant is currently in custody and the event is being investigated by law enforcement authorities, which includes the FBI and the Port of Portland Police Department.

All passengers on board were able to travel on a later flight. We are grateful for the professional handling of the situation by the Horizon flight crew and appreciate our guests’ calm and patience throughout this event.

Alaska Airlines adds new nonstops from Anchorage to New York City and San Diego

October 20, 2023
Destinations
Alaska Airlines
3 min read

We’ll offer the only nonstop service between New York JFK and Alaska for summertime adventures; we’ll have the most nonstop destinations ever this summer from Anchorage

Alaska Airlines is connecting Anchorage to both New York City and San Diego with seasonal nonstop service this summer. Daily flights to New York JFK begin June 13, 2024, and weekly flights to San Diego start May 18, 2024. Flights are available for purchase now at alaskaair.com.

Our new nonstop between the Big Apple and the Last Frontier offers New Yorkers an easier option to get away and enjoy the wilds of Alaska with its countless outdoor adventures, rich Alaska Native culture, wild Alaska seafood, jaw-dropping scenery and history-filled towns. It will be the only nonstop service between New York JFK and Anchorage.

Our Anchorage-New York JFK route — at 3,386 miles — will become the longest flight in our network. We’ll serve the route with our new 737-8 aircraft. It will have the longest range of any plane in our fleet — allowing us to add new nonstop destinations that we couldn’t before.

We’re eager to welcome guests to our great state from the city that never sleeps to the land of the midnight sun on Alaska’s new nonstop flight,” said Jillian Simpson, president and CEO of the Alaska Travel Industry Association (ATIA). “Summer is an incredible time to visit Alaska with our warm, long days. There’s so much to do in Anchorage and in the smaller towns nearby, mapping out your itinerary might be the toughest thing you do before heading west.”

Alaskans like to get out. Sometimes that might mean hitting all the must-sees in New York City or taking surf lessons in SoCal. We’ll make it more convenient for our guests to get there from Anchorage, as well as lots of other places: We’ll serve the most nonstop destinations ever this summer from our hub in Alaska.

With these new routes, we’ll fly to 14 nonstop destinations to and from Anchorage in the summer to the Lower 48 and Hawaii. We’ll serve all of these cities by mid-June from Anchorage: Chicago, Denver, Honolulu, Los Angeles, Las Vegas, Minneapolis, New York JFK, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, Seattle and Seattle/Everett (Paine Field).

New Anchorage routes for Summer 2024

Route	Start Date	End Date	Departs	Arrives	Frequency	Aircraft
Anchorage – San Diego	May 18	Aug. 17	2:50 p.m.	9:10 p.m.	Saturday	737
San Diego –Anchorage	May 18	Aug. 17	9:00 a.m.	1:45 p.m.	Saturday	737
Anchorage –New York JFK	June 13	Aug. 19	8:00 p.m.	7:05 a.m.	Daily	737-8
New York JFK –Anchorage	June 13	Aug. 19	9:45 a.m.	1:30 p.m.	Daily	737-8

All times local

“Alaskans love nonstop flights to and from the state. We like having great travel options and adding places such as New York and San Diego definitely fit the bill,” said Marilyn Romano, regional vice president for Alaska Airlines. “During our peak summer days, we’ll have a robust flight schedule of 63 departures a day from Anchorage.”

Alaska Air Group reports third quarter 2023 results

October 19, 2023
Company
Alaska Airlines
4 min read

Led the industry in completion rate in the third quarter

Delivered adjusted pretax margin of 11.4%, among the best in the industry despite West Coast fuel price headwinds

Flew final Airbus operating flight, completing Alaska’s transition to an all-Boeing fleet

Alaska Air Group (NYSE: ALK) today reported financial results for the third quarter ending September 30, 2023, and provided outlook for the fourth quarter ending December 31, 2023.

I am grateful to our people for delivering industry-leading operational performance and strong cost discipline this quarter,” said CEO Ben Minicucci. “Our 11.4% adjusted pretax margin is among the best in the industry despite external headwinds. Our investments in our all-Boeing fleet, premium seating on 100% of our aircraft and access for our loyalty members to a global alliance provide our guests with a premium domestic product that rivals any in the industry.”

Financial Highlights:

Reported net income for the third quarter of 2023 under Generally Accepted Accounting Principles (GAAP) of $139 million, or $1.08 per share, compared to a net income of $40 million, or $0.31 per share, for the third quarter of 2022.

Reported net income for the third quarter of 2023, excluding special items and mark-to-market fuel hedge accounting adjustments, of $237 million, or $1.83 per share, compared to $325 million, or $2.53 per share, for the third quarter of 2022.

Recorded $2.8 billion in operating revenue.

Reduced CASM excluding fuel and special items by 5% compared to the third quarter of 2022.

Repurchased 248,988 shares of common stock for approximately $13 million, bringing total repurchases to $70 million for the nine months ended September 30, 2023.

Generated $271 million in operating cash flow for the third quarter of 2023.

Held $2.5 billion in unrestricted cash and marketable securities as of September 30, 2023.

Ended the quarter with a debt-to-capitalization ratio of 48%, within the target range of 40% to 50%.

Operational Updates:

Finished the third quarter with an industry-leading completion rate of 99.7%.

Completed Alaska’s transition to an all-Boeing fleet with the retirement of its A321neo aircraft in September, and reached an agreement to sell the ten A321neos to American Airlines, with aircraft sales beginning in the fourth quarter of 2023.

Received five 737-9 aircraft and two E175 aircraft during the quarter, bringing the totals in the Alaska and Horizon fleets to 56 and 41.

Provided support and relief to the Maui community following the devastating August wildfires, bringing aid to the island and donating nearly 30 million miles to assist with ongoing efforts.

Announced new nonstop daily service between San Diego and Atlanta, which will be the 37^th nonstop destination from San Diego and the most of any airline serving the airport.

Launched the Mobile Verify program, providing guests with the ability to securely verify their passports before arriving to the airport for international travel.

Announced establishment of the Airline Venture Lab with UP.Labs, a partnership designed to build startups aimed at solving strategic challenges facing the airline industry.

Through Alaska Star Ventures, invested in Assaia, whose aim is to utilize artificial intelligence to optimize aircraft turn times and improve on-time performance.

Launched a new partnership with Portland-based Stumptown Coffee Roasters to create a custom coffee blend which will be introduced on all flights by the end of 2023.

Awards and Recognition:

Named for the third year in a row to Newsweek’s list of America’s Best Customer Service.

Recognized by Forbes as one of America’s Best Employers for Women.

Tune in:

A conference call regarding the second quarter results will be streamed online at 8:30 a.m. PDT on July 25, 2023. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.

Full earnings financial data:

Statistical data, reconciliations of the reported non-GAAP financial measures, further details regarding results and a glossary of financial terms can be found in our Earnings Release as filed with the SEC.

View full earnings financial data

Getaway Goals: score 32% off Alaska flights when the Seattle Kraken score big

October 16, 2023
Community
Alaska Airlines
1 min read

The Kraken are back for another season of hockey excitement, and Seattle’s hometown airline and official sponsor of the team is getting in on the fun.

Getaway Goals

Starting with the first Kraken home game on October 17, Kraken fans can score a discount of 32% off Alaska flights when the team scores 5 goals or more in a home game. Each game unlocks a different mystery location, so follow along all season long to fill your travel calendar.

When you see the Kraken score 5 goals, head over to the Kraken social media accounts to find out where the discount code will take you and how to use it. Discounts will only be available for 24 hours, so act fast.

Priority Boarding

Just like last season, wearing your Kraken pride on your sleeve will get you priority boarding whenever you’re departing Seattle-Tacoma International Airport (SEA) or Seattle-Everett International Airport (PAE).

What does priority boarding mean exactly? Guests sporting a Kraken hockey jersey will skate their way to the fast lane, following group C. Just be sure to listen closely to your gate agent’s announcements!

Alaska Airlines and Stumptown Coffee serve up new coffee blend fit for the skies

October 11, 2023
Guest Experience
Alaska Airlines
37 min read

Summary



In partnership with Stumptown Coffee Roasters, we’re introducing a custom coffee blend designed to taste amazing at 30,000 feet, available on all flights this fall.



Because altitude affects how food and drinks taste, Stumptown’s experts crafted a well-balanced, smooth blend to ensure every cup is deliciously enjoyable in the air.

Something new is brewing at Alaska! Together, with Stumptown Coffee Roasters, a third-wave coffee pioneer, we’re serving up a new custom coffee blend that’s specially crafted to be enjoyed up in the air — brewing this fall on all Alaska flights.

For those who don’t know, your taste buds react differently at 30,000 feet due to altitude, which can cause food and drinks to taste different from how they do on the ground. So, we flew in the experts at Stumptown to craft a custom coffee blend that ensures a well-balanced, complex flavor profile that delivers a remarkably smooth and enjoyable cup for our guests every time you fly with us.

Third wave coffee roasters like Stumptown treat coffee as a culinary art and put the focus on the coffee rather than the roasts, bringing sweetness and clarity to their cups and broadening peoples’ expectations of what coffee can be.

Having flown millions of miles fueled by countless cups of coffee, Stumptown stands out as first class. Like travel, coffee has a remarkable way of bringing people together. I can’t wait for our guests and employees to enjoy a cup of Stumptown when they fly with us.”

– Ben Minicucci

Alaska Airlines CEO

Our Custom Coffee Blend

Our journey together began with a sip of Stumptown’s Holler Mountain, its best-selling, certified organic coffee. Alaska’s medium-dark blend uses the same clean and sweet base as Holler Mountain, but with a primary focus on a roast that mellows acidity and introduces just enough toastiness to please a wide range of palates.

It’s exceptionally smooth and balanced, with aromatic notes of toasted marshmallows, browned butter and toffee with delicate hints of citrus and cherry. Additionally, Stumptown dialed in this roast to be delicious when served black or with the addition of creamer or oat milk (also coming to Alaska flights Dec. 1).

Our custom roast will be available exclusively on all Alaska flights starting this fall and will be on every flight by Dec. 1, 2023. Plus, guests can sip Stumptown in our Portland and JFK Lounges where we’ll be proudly serving Stumptown’s Holler Mountain for our brewed coffee and Hair Bender in our hand-crafted espresso beverages. Trapper Creek will also be available as a decaf option.

We wanted a crowd pleaser—something that would delight folks who enjoy milder coffees and also speak to guests who enjoy medium-bodied roasts.”

– Laura Szeliga

Stumptown President

MKT_091423_Stumptown Partner Announcement Creative_45

“I hope our guests fall in love with our new custom roast as much as I did when I first tried it,” said Roman, a flight attendant in Portland, who joined employees for a tasting tour of Stumptown’s Roastery at their headquarters in Portland, Oregon. “It’s a bit lighter with an organic, cleaner finish that I think will be well received.”

Roman says after being a flight attendant for 30 years, this is a very thoughtful step for an airline to take to boost the overall guest experience.

“So many of our guests ask for a cup of coffee on board, and our roast is bound to exceed expectations,” he said. “It’s remarkable how even the smallest thing — like coffee — can brighten someone’s day.”

Before she became a first officer based out of Boise with Horizon Air, Alaska’s regional carrier, Sophie used to be a barista and says it was one of her favorite jobs.

“I enjoyed recognizing customers and remembering their coffee orders. It was refreshing to meet new people and get to know their stories just as they got to know mine,” she said. “I could probably still tell you their coffee orders today.”

Sophie has always been intrigued by Stumptown.

MKT_091423_Stumptown Partner Announcement Creative_42

“My first impression of the company was cool, edgy, and very Portland,” said Sophie. “I hope our guests will appreciate this change and know how much work went into our roast. I learned on our tour about the countless tests it took to get the blend just right for 30,000 feet. To me, that shows care, attention to detail, and quality. All the things I think our guests will appreciate.”

The sky-high taste test

After selecting our signature coffee, we conducted extensive brewing tests both on the ground and in the air. We did this to 1) understand how it tasted both in the air and on the ground; and 2) ensure our roast worked with all types of brewing machines on Alaska and Horizon aircraft.



More than 200 pots of coffee were brewed for the development of this project.



We tested over 20 variables, including changes in grind, dose, filter paper and filter-pack dimensions to make sure the inflight experience will wow our guests.



Multiple flight tests and blind customer surveys were conducted to ensure the taste tests met what you’d expect from a cup of Stumptown coffee on the ground.



We even taste-tested the coffee with Alaska’s inflight milk and Biscoff cookie to ensure both paired beautifully with the coffee we landed on.



As the #1 airline on the West Coast, Stumptown joins Alaska’s portfolio of leading West Coast brands including Tillamook, Beecher’s Cheese, Salt & Straw, Seattle Chocolates, Fremont Brewing, Evergreens and Straightaway Cocktails.

MKT_100623_Stumptown Partner Announcement Creative_0023

MKT_091423_Stumptown Partner Announcement Creative_40

“I think the Alaska custom roast will be a real crowd pleaser. It’s super approachable, full bodied and subtly sweet. I was very excited to be invited to the tasting at Stumptown and see the roasting process and all their equipment. Those guys are the real deal! This is a big come up for all of us, and I think our guests will be excited to get a fresh cup of coffee from a great PNW brand.”

– Sara

Alaska Airlines First Officer

A West Coast Pairing

More than two decades ago, Portland, Oregon’s beloved Stumptown led the third wave — a craft movement in coffee sourcing and roasting emphasizing quality and sustainability — in the Pacific Northwest and beyond through its uncompromising commitment to craft and unwavering dedication to its top-tier roasting methods, partners and the planet.

As a Certified B Corporation and global brand with cafes in Portland, Los Angeles, New York and Kyoto, Japan, Stumptown is committed to sustainability in its cafes, breweries, roasting and manufacturing facilities. The company is rolling out plans to reduce energy, water consumption and achieve zero landfill-bound waste in the manufacturing operations by 2025, which aligns with Alaska’s goal to be carbon net zero by 2040.

As the premier West Coast airline, Alaska shares an appreciation for craftsmanship and a commitment to innovation and sustainability. We were the first airline to implement an inflight recycling program; the first to eliminate plastic cups, straws and stir sticks on board; and the first to offer guests the ability to pre-order meals and snacks. We feature dozens of West Coast-based food and beverage brands on board and have a long history of collaborating with partners who share our commitment to the planet, our communities and to providing caring service.

For Media:

Looking for stills, b-roll, logos of our partnership with Stumptown? Look no further!

Press Kit

Explore alaskaair.com

About Alaska Airlines
Alaska Airlines, the premier West Coast airline, and our regional partners serve more than 120 destinations across the United States, Belize, Canada, Costa Rica and Mexico. We strive to be the most caring airline with award-winning customer service and an industry-leading loyalty program. As a member of the oneworld alliance, and with our additional global partners, our guests can travel to more than 1,000 destinations on more than 25 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at news.alaskaair.com and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.

About Stumptown
Founded in Portland, Oregon in 1999, Stumptown Coffee Roasters is a pioneer of the Third Wave coffee movement and direct-trade sourcing and is credited with the creation of the cold brew coffee category. A Certified B Corporation and global brand with cafes in Portland, Los Angeles, New York and Kyoto, Stumptown coffee and cold brew can be found in thousands of grocery stores and wholesale partners across the U.S. Connect with Stumptown on social media: Instagram, Facebook, Twitter, YouTube, TikTok.

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Hawaiian Holdings Announces 2023 Third Quarter Conference Call

October 10, 2023
releases
Hawaiian Airlines
2 min read

HONOLULU , Oct. 10, 2023 /PRNewswire/ — Hawaiian Holdings, Inc. (NASDAQ: HA), parent company of Hawaiian Airlines, Inc. ("Hawaiian"), plans to report its third quarter 2023 financial results after the market closes on Tuesday, October 24, 2023 . An investor conference call is scheduled for 4:30 p.m. EDT ( 10:30 a.m. HST ) that day.

The call will be open to all interested investors through a live audio webcast accessible in the Investor Relations section of Hawaiian's website at HawaiianAirlines.com . For those who are not able to listen to the live webcast, the call will be archived for 90 days on Hawaiian's website.

About Hawaiian Airlines

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2022 and has topped Travel + Leisure's World's Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com . Follow Hawaiian's Twitter updates ( @HawaiianAir ), become a fan on Facebook ( Hawaiian Airlines ), and follow us on Instagram ( hawaiianairlines ). For career postings and updates, follow Hawaiian's LinkedIn page.

For media inquiries, please visit Hawaiian Airlines' online newsroom .

View original content to download multimedia: https://www.prnewswire.com/news-releases/hawaiian-holdings-announces-2023-third-quarter-conference-call-301950422.html

SOURCE Hawaiian Holdings, Inc.

‘If you can see it, you can be it’: How one flight inspired this employee’s career

October 10, 2023
Community
Alaska Airlines
5 min read

Julio spent every summer with his sister in Mexico to visit family. On one of his flights, the flight attendant asked if he wanted to say hi to the pilots. He said yes, and up they went to the flight deck. The pilots gave Julio a pair of wings, asked him his name and let him press a button. And in that moment, an aviator was born.

“Even though I was only up there for a minute I thought – ‘Oh my gosh, this is what I want to do with my life,”’ said Julio.

That moment also subconsciously conveyed a message that would shape his future. Julio saw possibilities for himself, even if he couldn’t fully comprehend it as a child. “The crew all looked like me because we [my sister and I] were flying a Mexican airline. I didn’t know it at the time, but I thought, well, I could do this,” he said.

Navigating the dualities of two worlds growing up

Julio is the proud child of immigrants – his parents, seeking a brighter future, arrived in the US in the late 80s during the Reagan era. They navigated the complexities of immigration and were granted amnesty which helped guide their process to becoming citizens.

Julio was the first in his family to be born in the US and grew up in a diverse neighborhood in Southern California. In his early years, Julio shied away from speaking Spanish, his first language, both at school and in everyday interactions.

He longed to fit in and not stand out, but he also struggled to find his place among the Latino kids at school who conversed in Spanish. “I just wanted to be like everyone else, so I only spoke English,” said Julio.

Like generations of immigrants before them, children of immigrants often become “language brokers” – those who linguistically translate for family members who do not fluently speak the language of the country they live in. This additional responsibility was no different for Julio and his sister.

“My sister is four years older than me, and we just had to figure things out on our own. I remember any time we had a parent-teacher conference, or we had to go to the doctor, or anywhere, I felt like we had to be the adults because we had to translate everything for them,” said Julio

A young Julio waits in line at Disneyland for the Haunted Mansion.

Chasing his aviation dreams

With dreams of becoming a pilot, Julio was uncertain how to begin. His parents consistently encouraged him to do well and stay in school, but being unfamiliar with the American higher education system, it was up to Julio to chart his own path.

“I didn’t know any pilots, so in my junior year of high school everyone’s asking, ‘oh where are you going to go to college?,’ and honestly, I just started Googling ‘aviation’ and ‘how do you become a pilot?’,” Julio laughed as he shared this. In his searches, one school always popped up – Embry-Riddle – and he talked to his counselor, applied in his senior year and was accepted.

Julio flew to Daytona Beach to tour the campus and had his schedule. The final step was securing finances to pay for it. “I remember thinking, wow, this is so expensive I can’t afford this, and I would never want to put my parents in a situation where they’d have to sign a house mortgage for me to go to school,” said Julio.

His counselor suggested he take Embry-Riddle’s online course, which he did for two years, but financial constraints still kept him from affording flying lessons. So, it was on to plan b. On the brink of turning 21, Julio applied to be a flight attendant. It was also during this time that he began to embrace his Mexican heritage openly.

“I was hired as a bilingual flight attendant and flew all over. I’d help people fill out their immigration forms or ask them about their connections and help them get through the customs process,” said Julio. “In that moment, I really embraced being proud to speak Spanish because I knew that’s what my parents went through [having someone translate for them]. I thought to myself – this is who I am, and it’s cool that I’m bilingual and Mexican, instead of hiding it.”

On layovers with crew he shared with the pilots he’d always wanted to fly planes. They consistently urged Julio to chase his dream and that propelled him to go back to college and finish his last two years. After six years, he left his career as a flight attendant to dedicate himself to pilot training full-time. He got his ratings and then became an instructor before moving to a regional airline. Today, he’s a first officer for Alaska.

Julio’s journey to becoming a pilot was different from the typical route, but his serves as an inspiring reminder of the power of perseverance and believing in one’s dreams. His parents were also a big inspiration – watching them work so hard their whole life, and never giving up.

Julio smiles as he celebrates his graduation from Kennesaw State University.

“I wouldn’t really share this with a lot of people, but after my first experience meeting those pilots that summer, every candle I blew out on a birthday cake, every penny thrown in a fountain, anytime 11:11 was on a clock, or whenever I saw a shooting star, I always wished to be a pilot. My whole life – please let me be a pilot one day,” shared Julio.

His words of wisdom: “If you have a goal, just do whatever it takes to make it happen. Because one day, your dream will come true.”

September 5 was Julio’s check ride (basically a final exam) and in late September, he flew his first flight at Alaska.

5 destinations that should be on your list this fall

October 5, 2023
Destinations
Alaska Airlines
4 min read

Fall is a wonderful time of year to travel — the crisp air, changing leaves and abundance of seasonal activities create an atmosphere that invites exploration. Whether you’re looking for a family vacation, an extended getaway or a long weekend somewhere there are plenty of great places worth exploring within our network.

Here are five places to visit this fall, with some tips to help plan your trip with confidence.

Atlanta

Like most Southern cities — Charleston and Savannah among them — Atlanta is a great place to visit in the fall if you’re searching for warmer fall weather. We also just announced new service starting this spring from San Diego to Atlanta, our largest unserved transcontinental market from San Diego.

Flights to Atlanta

Austin

Whether you’re ready to rock at a music festival or tap into your best fall-self, autumn in Austin is prime time for patio sitting, pumpkin picking or enjoy a nostalgic drive-in movie and join in the football frenzy fun (burnt orange is an every-kind-of-season color around here).

An infamous Texas Longhorn silhouetted against a colorful sunset.

Flights to Austin

Florida

While you may not be breaking out the sweaters here, there are plenty of reasons to visit the Sunshine State this fall. Alaska is adding new flights to Florida just in time for the cold and darker days to set in, with more than a dozen flights a day to Miami, Orlando, Tampa, Fort Myers and Fort Lauderdale.

As part of our commitment to Southern California, we’ve added new, daily nonstop flights between San Diego and Tampa (TPA) as of Oct. 5. With convenient daytime schedules, award-winning service and a premium product offering, guests will arrive refreshed and ready-to-go from coast-to-coast.

Maui

Hawai‘i residents and visitors are encouraged to make travel plans to Maui and support the island’s businesses, restaurants, retail outlets, attractions, and accommodations. West Maui accommodations will begin to reopen to visitors on Oct. 8, and the Hawai‘i Tourism Authority advises travelers to check with individual accommodations in West Maui for their reopening plans.

As travelers return to Maui, you will help to sustain jobs, keep businesses open, and support the community. For Alaska, this marks over 15 years of flying to Hawai‘i, and we want to help keep the islands strong and beautiful for many future generations to enjoy so remember to mālama (care for) the island while you’re there.

Flights to Maui

San Francisco

Fall is a golden time of year in SFO. Cozy crisp evenings, clear nights and warm temps during the day make up the perfect combo to go exploring! Plus, enjoy a nice 1.5-mile walk, run, bike, roller skate or skateboard sesh along JFK Drive (free from cars).

Flights to San Francisco

Travel with confidence:

Download our app

Use the Alaska Airlines mobile app to check in beginning 24 hours before your flight and get a mobile boarding pass to your phone.

Pre-order meals

Reserve your favorite meal on the app or online up to 20 hours before your departure.

Lounge about

Relax in our Lounges at Seattle, San Francisco, Los Angeles, New York – JFK, Portland, or Anchorage before your flight.

Give yourself time

Give yourself plenty of time to get to and through the airport. We recommend arriving at the airport 2 hours before a domestic flight and 3 hours for international.

Earn miles

Add your Alaska Mileage Plan number to your flight to earn miles for every flight you take with Alaska Airlines or any of our partner airlines. Not a member? Join today.

Stream & chat

Watch over 800 free movies and TV episodes in our entertainment library. And, enjoy free texting while you fly, by simply connecting to our Wi-Fi.

Alaska Airlines joins forces with UP.Labs to launch Airline Venture Lab

October 5, 2023
Other News
Alaska Airlines
5 min read

Alaska Airlines and UP.Labs aim to launch startups to enhance network optimization and routing, aircraft maintenance, revenue management and more to transform the future of airlines.

At the UP.Summit, Alaska Airlines and UP.Labs, a ﬁrst-of-its-kind venture lab unlocking the future of transportation and mobility, announced the establishment of the Airline Venture Lab, a partnership to build startups that solve core strategic challenges for Alaska Airlines and the future of aviation.

With a goal of launching the ﬁrst startup in 2024, the new partnership will focus on identifying high value solutions that address some of the greatest areas of friction within aviation. These could address operational eﬀiciency, guest experience or other angles in the business of travel. This is the third such corporate partnership for UP.Labs, following Porsche AG and an undisclosed large retailer.

Innovating with new technologies, to solve problems and better serve our guests, is in our DNA,” said Alaska CEO Ben Minicucci. “30 years ago, we pioneered the use of RNP technology, allowing us to ﬂy more eﬀicient ﬂight paths and to serve communities safely and reliably in regions with challenging ﬂight conditions. We were the ﬁrst to sell tickets online, and to use the Flyways machine learning software to make ﬂight paths even more eﬀicient and sustainable in today’s crowded airspace. We know that sometimes our innovation comes from within our company, and sometimes it takes key partners to unlock. Today, we are excited to announce our work with one such partner: working with UP.Labs on new solutions that can address challenges facing our business and unlock progress for aviation as a whole.”

The announcement of this corporate partnership with UP.Labs builds on Alaska Airlines’ existing relationship with multi-strategy mobility investment ﬁrm UP.Partners. Alaska Airlines is already a limited partner in UP.Partners’ venture capital fund, UP.Ventures. This new partnership leverages UP.Partners’ unique ecosystem and exempliﬁes the mutual commitment both companies have toward advancing the future of transportation technology.

Joining the Airline Venture Lab as Senior Advisor and Investment Committee member is Sean Menke. Sean is currently executive chairman of Sabre and former CEO of Sabre, Frontier and Pinnacle Airlines. He also held executive roles with Air Canada and Hawaiian Airlines.

“I’m thrilled to have Alaska Airlines as UP.Labs’ newest corporate partner so we can advance how airlines operate,” said John Kuolt, Founder & CEO of UP.Labs. “Together we will launch innovative new businesses with the world’s best entrepreneurs to maximize the potential of the industry. On a personal note, my grandfather founded Horizon Air, which is still a core part of Alaska Airlines today, so I’m honored to have the opportunity to build upon the legacy my grandfather started.”

UP.Labs believes that partnering with leading corporations in the mobility space is the fastest way to make an impact on the transportation challenges our society faces. The company’s ﬁrst corporate partnership with Porsche in the automotive space has led to the successful launch of Pull Systems, a software platform that manages and automates electric vehicle performance. As UP.Labs’ ﬁrst airline partner, Alaska Airlines will help move mobility forward and bring aviation into its next era.

About UP.Partners

UP.Partners is Transforming the Moving World by building and investing in companies that move people and goods cleaner, faster, safer, and at lower cost — on the ground, in the air, on the sea, and in space. The multi-strategy ﬁrm achieves this goal through its unique and virtuous ecosystem encompassing UP.Ventures, UP.Labs, and UP.Summit. UP.Ventures invests in companies and technologies to enable the future of mobility, working with some of the world’s most innovative investors and entrepreneurs. With ﬂagship launch partner Porsche, UP.Labs is a ﬁrst-of-its-kind venture lab, partnering with the world’s largest corporations to identify the most pressing challenges that they, and broader society, face. The UP.Summit is an invitation-only experience co-hosted with Tom and Steuart Walton and Ross Perot Jr., in Bentonville, AR and Dallas/Ft. Worth, TX respectively, bringing together the world’s most innovative minds to rethink the future of transportation. For more information, visit www.UP.partners or follow on Twitter @UpPartnersVC or LinkedIn.

About UP.Labs

UP.Labs is a ﬁrst of its kind Venture Lab using a new venture model to solve core problems for the world’s most important corporations in the mobility world. By bringing together

world-class business leaders, investors and corporate partners, UP.Labs unlocks innovation for corporations who have the scale and resources but cannot do it on their own. Recognizing that transportation is the underlying fabric of society, UP.Labs utilizes these strategic partnerships to rapidly ideate, build and scale disruptive startups transforming the way we move people and goods to be cleaner, faster, and safer. To learn more visit https://up.partners/labs/.

About UP.Summit

UP.Summit is an annual, invitation-only gathering of the world’s most innovative minds rethinking the future of transportation. Some of the most impactful investors, entrepreneurs, and leaders in policy, defense, transportation and mobility companies gather at the summit each year with the goal of moving people and goods in cleaner, faster, safer, and at lower-cost ways – on the ground, in the air, on the sea, and in space. UP.Summit was founded in 2017 and is jointly organized by UP.Partners, Tom and Steuart Walton, and Ross Perot Jr.

Hawaiian Airlines to Debut New Amenity Kits and Soft Goods by Hawai‘i Lifestyle Brand Noho Home

October 2, 2023
releases
Hawaiian Airlines
10 min read

HONOLULU – Hawaiian Airlines has tapped Hawaiʻi lifestyle brand Noho Home by Jalene Kanani Bell to design its new in-flight amenity kits and soft goods with a focus on sustainability and rooted in aloha.

Hawaiian Airlines x Noho Home Business Class in-flight amenity kit

“Noho” means “to be, to dwell, or to come from” in ʻŌlelo Hawaiʻi (Hawaiian language). The Noho Home designs, inspired by the airline’s newest Boeing 787-9 Dreamliner premium cabin, the Leihōkū Suites, are represented through three motifs (Kilo Hōkū, Lele and ʻŌlali) to bring a sense of place and comfort to kamaʻāina and visitors alike as they embark on their journey – an approach that pairs perfectly with Hawaiian’s service philosophy, Mea Hoʻokipa (I am your host).

Beginning Nov. 6, Business Class guests traveling on Hawaiian’s long-haul international flights and between Hawai‘i and New York, Boston and Austin will be offered amenities made with responsibly sourced materials. Guests will receive a recycled plastic canvas bag containing essential items and will be offered an assortment of additional amenities a la carte to minimize waste.

Business Class seats will also feature a plush quilt adorned with the new signature Kilo Hōkū and ʻŌlali designs, as well as a mattress pad and sleeping pillow. The quilt and mattress pad use a fabric made from recycled plastic.

International guests seated in Extra Comfort and Main Cabin will receive new amenity kits featuring the Lele design.

Hawaiian Airlines x Noho Home Business Class in-flight amenity kit and soft goods feature the new signature Kilo Hōkū and ʻŌlali designs

“Our collaboration with Noho Home was born out of the shared desire to create a sense of place and establish a connection to home while we bring our guests to their destination,” said Alisa Onishi, senior director of brand and community and cultural relations at Hawaiian Airlines. “We are very proud of the creativity behind these designs and can’t wait for our guests to receive them.”

Inspiration for the three designs came from the native Hawaiian practice of kilo, or careful and constant observation, and tells a story of exploration through patterns, colors, designs and textures.

Kilo Hōkū, or stargazer, is a design inspired by breathtaking timelapse photography of the night sky. Weaving a wreath of stars, or Leihōkū, the design is a captivating visual representation of the eternal nature of the cosmos, a testament to the timeless dance of stars and planets that have guided voyagers throughout history.

Lele means to “fly or leap” and celebrates the marvel of flight and the spirit of adventure, while ʻŌlali means to “glide smoothly” like a bird in the air or dolphin in the ocean.

Hawaiian Airlines & Noho Home Extra Comfort amenity kit features the Lele design

Jalene Kanani Bell founded Noho Home in 2018 with the aim of reimagining Hawaiian décor, and she specializes in a modern Hawaiian aesthetic that blends art and function.

“I am humbled, honored, and excited to draw inspiration from and bring attention to the art of celestial wayfinding and how indigenous knowledge informs innovation with the Leihōkū collection," said Bell. "From the streamlined curves of humpback whales, which allow them to increase lift while reducing drag as they glide through the ocean or the aerodynamic shape of bird’s wings as they fly through a rainstorm. It is our hope that these products spark meaningful conversations and foster connections to our island home, rooted in the spirit of aloha.”

Hawaiian Airlines and Noho Home will also be extending their partnership with a retail collection of home goods. The Hawaiian Airlines x Noho Home Leihōkū Collection launches Nov. 6 and will be available for purchase onboard select Hawaiian Airlines flights or directly through Noho Home.

About Hawaiian Airlines
Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2022 and has topped Travel + Leisure’s World’s Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

About Noho Home
NOHO HOME is a leading Hawaiian home decor brand committed to bringing the spirit of the islands to homes worldwide. With a focus on quality, authenticity, and sustainability, NOHO HOME offers a range of beautifully crafted products inspired by Hawaii's natural beauty and culture. @nohohome #StyleWithAloha

About FORMIA
Hawaiian’s amenity kit partner, FORMIA, is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travelers during their journey and long after.

About WESSCO International

For over 40 years, WESSCO International, Hawaiian’s soft goods manufacturer, has been a trusted partner for airlines, hotels, and cruise lines worldwide, specializing in branded amenities, passenger comfort items, and customized solutions. We enable our brand partners to engage with captive audiences throughout the entire travel experience, from pre-travel anticipation to post-travel reflections. Discover more about WESSCO at www.wessco.net.