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Hawaiian Airlines Foundation Awards $150,000 to Maui Organizations

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HONOLULU – The Hawaiian Airlines Foundation has awarded $150,000 in grants to three Maui organizations leading the recovery efforts following the devastating August 2023 Maui wildfires. Now part of the Alaska Air Group, the Foundation was established to support Hawai‘i programs that promote environmental sustainability, educational advancement and the preservation of Hawaiian culture. Both Hawaiian Airlines and Alaska Airlines share a long history of supporting nonprofits and programs that are important to local communities in Hawai‘i. 

The grants were awarded yesterday evening during a reception ceremony hosted by Alaska Airlines and Hawaiian Airlines at The Ritz-Carlton Maui, Kapalua. Each nonprofit organization received $50,000 to further their impactful work. 
 

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Ben Minicucci, CEO of Alaska Air Group, give remarks during a reception ceremony hosted by Alaska Airlines and Hawaiian Airlines at The Ritz-Carlton Maui, Kapalua

During his remarks to attendees, Ben Minicucci, CEO of Alaska Air Group, highlighted each carriers’ continued support of Hawai‘i’s communities, “Even though Alaska has served Hawai‘i for more than 17 years, we know that our responsibility to these islands will be much greater in the years ahead as we join with Hawaiian Airlines, which has been Hawai‘i’s airline for the past 95 years and counting. We feel this deeply and appreciate input from the community, and from all of you, to help us serve the people of Hawai‘i well for generations to come.” 

The three recipients of the Hawaiian Airlines Foundation grants include: 

Pūnana Leo o Lahaina, a Hawaiian language immersion preschool established in 2016, is dedicated to revitalizing the Hawaiian language and serves as a model for language preservation in West Maui. The school was destroyed in the wildfires, and the grant will support its rebuilding efforts, ensuring the continuation of its mission to perpetuate Hawaiian culture and language among the island’s youngest learners. 
 
“We would like to express our sincere gratitude to Hawaiian Airlines and Alaska Airlines for their continued support and aloha as we rebuild the Pūnana Leo o Lahaina, focusing on our foundation of ʻŌlelo Hawaiʻi and aloha ʻohana,” said Kumu Karyn Kanekoa of Pūnana Leo o Lahaina. “Aloha ʻohana is a vital and cherished aspect of Hawaiian culture. The overall success of ʻohana and community rests on the responsibility of its members. Therefore, we extend our heartfelt mahalo to Hawaiian and Alaska for embracing this responsibility. E Ola Ka ʻŌlelo Hawaiʻi!” 

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L-R: Joe Sprague, CEO of Hawaiian Airlines; Kumu Karyn Kanekoa and Kumu Charmane Yamada of Pūnana Leo o Lahaina; and Ben Minicucci, CEO of Alaska Air Group

Lahaina Public Library, a cornerstone of the community since its opening on March 4, 1956, was tragically lost in the wildfires. Built on Moku‘ula, the former royal taro patch of King Kamehameha III, the 4,540-square-foot library housed approximately 21,000 volumes and served as a vital hub for reading, technology access, and community programs. The grant will assist in establishing a temporary location, slated to open by Summer 2025, providing necessary furniture, technology, and materials to restore a sense of normalcy and healing for the West Maui community. 
 
“Public libraries are community hubs that bring people together to read, learn and connect. They are comfortable living rooms of the community where people find new stories, use technology and find spaces to dream,” said Stacey Aldrich, State Librarian of the Hawai‘i State Public Library System. “We are very grateful to the Hawaiian Airlines Foundation for supporting our future Lahaina Public Library space where our friends and neighbors will be able to connect and heal.” 

Treecovery Hawai‘i has been instrumental in addressing the environmental impact of the wildfires, which destroyed over 20,000 trees in Lahaina and Kula. The organization is committed to growing and planting trees free of charge for affected families and businesses. The grant will support their ongoing efforts to care for surviving trees, as well as the cultivation, maintenance, transportation, and replanting of new trees for future generations. Treecovery Hawai‘i is collaborating with Hua Momona Farms as a growing site and partnering with the Hua Momona Foundation to provide food to those facing food insecurity on Maui and to educate the island’s youth on agricultural opportunities. 
 
“We at Treecovery are honored to be in the wa‘a with Hawaiian Airlines and Alaska Airlines,” said Duane Sparkman, Founder and President of Treecovery Hawai‘i. “As we navigate the long journey ahead in the replanting of Lahaina and Kula, we know that we’ll have a tremendous partnership for years to come.” 
 
In conjunction with the grant presentations, members from Alaska Airlines and Hawaiian Airlines’ leadership teams participated in a volunteer activity with Treecovery Hawai‘i, where they planted and potted 100 trees at Hua Momona Farms, demonstrating both airlines’ commitment to environmental stewardship and community support. 
 

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Volunteers from Alaska Airlines and Hawaiian Airlines planted and potted 100 trees at Hua Momona Farms

Alaska Airlines and Hawaiian Airlines provided critical relief efforts in the days, weeks and months following the Lahaina wildfires. 

In the first 72 hours after the West Maui wildfires, Hawaiian prioritized the evacuation of displaced residents and visitors, transported first responders, operated hundreds of flights and carried more than 17,000 people out of Kahului Airport. During that first week, Hawaiian also flew more than 54,000 pounds of essential supplies into Kahului (OGG), including life-saving blood, medical supplies, communications equipment, animal kennels and more. 

Likewise, Alaska Airlines transported over 220,000 pounds of relief supplies and contributed $150,000 to the Council for Native Hawaiian Advancement’s Kāko‘o Maui Fund. Additionally, together with Alaska employees and guests, the airline donated over 32 million miles to provide travel support for over 650 impacted Maui residents as they began the rebuilding process. Last year, Alaska launched its Maui Care Flights program, which provides over 3,000 roundtrip tickets for individuals and families on Maui to take a trip and decompress from the mental toll of recovery. 

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Unlocking Shared Loyalty Benefits: Enjoy Status Match, Oneworld® Access, Reciprocal Earn and More

Hawaiian and Alaska Airlines are excited to offer their loyalty program members even more benefits as the combined company takes the first step towards a single loyalty program that will continue to deliver the most generous benefits in the industry. Starting today, members can now access the following new perks:

  • Status match between HawaiianMiles and Alaska’s Mileage Plan
  • Earn HawaiianMiles on Alaska flights and Mileage Plan miles on Hawaiian flights
  • Redeem Mileage Plan miles on Hawaiian Airlines-operated flights

Experience more with status match  

Members of HawaiianMiles and Alaska’s Mileage Plan can now link their accounts to match their status across both programs, allowing them to enjoy elite benefits when traveling on either airline. Additionally, guests who earned elite-qualifying miles (EQMs) in both HawaiianMiles and Mileage Plan in 2024 will be awarded the highest possible status based on their combined EQM balance. HawaiianMiles members who have already transferred miles between HawaiianMiles and Mileage plan are already linked.   

Access to oneworld® benefits

HawaiianMiles elites who have a linked Mileage Plan account will enjoy Mileage Plan elite benefits when they fly on Alaska and will receive the benefits of oneworld® status when flying on oneworld® partners using their Mileage Plan number in their reservation.

HawaiianMiles elite members who status match with Mileage Plan and use their Mileage Plan number when flying a oneworld® partner like American Airlines, Japan Airlines, Qantas and more will receive a variety of privileges, including priority check-in, access to international first and business class lounges (depending on tier), preferred boarding, fast track through security, baggage benefits and more.   

Important: HawaiianMiles members who don’t currently have an Alaska Mileage Plan account must create one and link their current HawaiianMiles account to receive these exciting new benefits. 

Members who have HawaiianMiles status only will be matched to the following status:  

If you have:  

Mileage Plan status received:  

oneworld® Alliance status received:  

HawaiianMiles Pualani Gold  

Alaska Mileage Plan MVP   

oneworld® Ruby  

HawaiianMiles Pualani Platinum  

Alaska Mileage Plan MVP Gold   

oneworld® Sapphire  

Members with Alaska Mileage Plan and HawaiianMiles elite-qualifying miles will be matched to the following status:

If your combined EQM balance reaches:   Alaska Mileage Plan status received:   oneworld® Alliance status received:  
20,000 EQMs   MVP   oneworld® Ruby  
40,000 EQMs   MVP Gold   oneworld® Sapphire  
75,000 EQMs   MVP Gold 75k   oneworld® Emerald  
100,000 EQMs   MVP Gold 100k   oneworld® Emerald  

Need a refresher on the elite benefits for these programs? Click the links below.

Mileage Plan benefits
HawaiianMiles benefits
oneworld® benefits  

Ability to earn miles across both programs 

Guests can now earn miles towards their respective loyalty programs – either HawaiianMiles or Mileage Plan – whether they’re flying Hawaiian or Alaska, provided that their frequent flyer number is entered into the reservation. These miles also count toward elite status in both programs. 

Coming Soon: Enjoy your cardholder bag benefits on Alaska Airlines
Beginning later this Spring, Hawaiian Airlines World Elite Mastercard® card members will receive two free checked bags when using their card to book Alaska Airlines-operated flights. Terms apply. 

Redeem awards that include both Alaska and Hawaiian flights via Mileage Plan 

Mileage Plan members can redeem miles on both Alaska and Hawaiian in all classes of service (subject to availability) for even greater flexibility and value. HawaiianMiles members can take advantage of redeeming awards that include both Alaska and Hawaiian flights by transferring their HawaiianMiles to Mileage Plan.   

What to do next?

  1. Link your accounts, and if applicable, receive a status match on Alaska.
  2. Use your Mileage Plan number on any Alaska or oneworld® flight to maximize your benefits.
  3. Flying between Neighbor Islands? Continue using your HawaiianMiles number to receive the exclusive benefits of our new Huaka’i by Hawaiian program. Not a member? Join today here.

And this is just the beginning. We remain committed to offering both Alaska and Hawaiian guests more benefits and value as we work towards our single loyalty program. Stay tuned for more updates!

 

*oneworld® benefits will be available on Hawaiian Airlines once the carrier becomes a member in 2026, following the adoption of a single passenger system with Alaska Airlines.   

**First come, first served based on availability. Main cabin basic not eligible. 

Unlocking our shared loyalty benefits on Alaska Airlines and Hawaiian Airlines

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Summary

Status match is now available between Alaska’s Mileage Plan and HawaiianMiles.

Members can redeem Alaska Mileage Plan miles on Hawaiian Airlines-operated flights.

Mileage Plan elites can now also get select benefits when flying on Hawaiian Airlines.

How are we rewarding our members with even more benefits? Let us count the ways … we’re now offering status match between Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles, the ability to redeem Mileage Plan miles on Hawaiian Airlines-operated flights, select benefits for Mileage Plan elites when flying on Hawaiian Airlines, and the ability to earn miles across both programs.

These benefits are the first step in our upcoming single combined loyalty program that will continue to deliver the most generous benefits in the industry.

Experience more with Status Match

HawaiianMiles members can link their HawaiianMiles and Mileage Plan accounts together to have their status matched, allowing them to enjoy elite benefits when traveling on either airline.

And, if those guests earned elite-qualifying miles (EQMs) in both Mileage Plan and HawaiianMiles in 2024, they’ll be awarded the highest possible status based on their combined EQM balance. Even non-elite members can benefit from linking their accounts – if they have elite qualifying miles in both programs, their combined balance could qualify them to become elite.

Importantly, if a guest only has an Alaska Mileage Plan account, there is no need to sign up for a HawaiianMiles account – they can receive benefits by using their Mileage Plan number when flying on Hawaiian Airlines-operated flights (see below).

After status matching, in addition to enjoying Mileage Plan elite benefits when flying Alaska and using their Mileage Plan number, HawaiianMiles elites will also be able to enjoy the benefits of oneworld® status when using their Mileage Plan number and flying on oneworld® partners.

oneworld® status unlocks access to a variety of privileges, including priority check-in, access to international first and business class lounges (depending on tier), preferred boarding, fast track through security, baggage benefits and more. With flights on global partners like American Airlines, Japan Airlines, and Qantas, all of which fly from the Hawaiian Islands, HawaiianMiles elite members will have access to even more benefits around the world.

Note, Hawaiian Airlines intends to join the oneworld® alliance in 2026, in conjunction with Alaska Airlines and Hawaiian Airlines reaching a single passenger service system. oneworld® benefits do not apply when flying on Hawaiian Airlines.

If you currently have HawaiianMiles Status only, here is what you will be matched to:

If you have elite-qualifying miles with Alaska Mileage Plan and HawaiianMiles, here is what you could be matched to:

Need a refresher on the elite benefits for these programs? 

Click the links below.

Mileage Plan benefits
HawaiianMiles benefits
oneworld® benefits

Alaska Mileage Plan elite benefits while flying Hawaiian Airlines

Mileage Plan elites also now have access to select benefits when flying on Hawaiian Airlines-operated flights, including priority check-in, priority boarding, complimentary baggage, complimentary preferred seats at booking, and access to Extra Comfort seats at check in*- no status matching required. Simply use your Mileage Plan number when traveling on a Hawaiian Airlines flight.

*First come, first served based on availability. Main cabin basic not eligible.

Redeem Mileage Plan miles on Alaska, Hawaiian, oneworld® and Alaska global partners

Not only can guests use their Mileage Plan number to earn miles on Alaska and Hawaiian Airlines, but they can also now redeem those miles on both Alaska and Hawaiian in all classes of service (subject to availability, and restrictions apply), providing guests greater flexibility and value. The sky is the limit, whether you’re booking lie-flat business class on our new Seattle to Tokyo route, a lie-flat first class seat from Seattle to Honolulu or a main cabin neighbor island flight from Maui to Kona.

Visit alaskaair.com to redeem Mileage Plan miles for Hawaiian flights. HawaiianMiles members who want to redeem awards that include both Alaska and Hawaiian flights can transfer their HawaiianMiles to Mileage Plan miles, then redeem via alaskaair.com.

Reciprocal Earn

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Guests can now earn miles towards their respective loyalty programs – either Mileage Plan or HawaiianMiles – whether they’re flying Alaska or Hawaiian, provided that their frequent flyer number is entered into the reservation.

These miles also count toward elite status and toward the new milestones introduced this year within Mileage Plan.

Coming soon: Enjoy your cardholder bag benefits on Hawaiian Airlines

Beginning later this spring, Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders will receive one free checked bag for themselves and up to six guests on the same reservation when using their card to book Hawaiian Airlines-operated flights.*

Visit our Free Bag FAQ to learn more.

*This credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.

What to do next?

HawaiianMiles members:

Link your accounts and, if eligible, receive a status match on Alaska.

Mileage Plan members:

Use your Mileage Plan number on your next Hawaiian Airlines-operated flight to earn elite-qualifying Mileage Plan miles and to receive select elite benefits.

All members:

Use your Mileage Plan miles to book your next flight operated by Hawaiian Airlines or awards that include both Alaska and Hawaiian flights on alaskaair.com.

And this is just the beginning. We remain committed to offering both Alaska and Hawaiian guests more benefits and value as we work towards our single loyalty program later this year. Stay tuned for more updates!

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HBCU Weekend with the Portland Trail Blazers is back, this year featuring Howard University

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Presented by Alaska Airlines, HU Showtime Marching Band to Perform Throughout the Portland Community and at Halftime on February 22 vs. Charlotte

PORTLAND, Ore. (February 10, 2025) – The Portland Trail Blazers and Alaska Airlines are once again teaming up to transform this year’s HBCU (Historically Black Colleges and Universities) to the Pros Night into a celebration of the HBCU experience across the Portland community. Members of the Howard University Showtime Marching Band and Auxiliary Units will fly to Portland, courtesy of Alaska Airlines, for a weekend of community interaction, celebration, and education. The highlight of the weekend will be the annual HBCU to the Pros game on February 22 when the Trail Blazers take on the Charlotte Hornets.

In alignment with the NBA, the Trail Blazers prioritize highlighting the traditions and impact of HBCUs and the contributions of Black leaders who belong to historically Black fraternities and sororities and alumni of Historically Black Colleges and Universities. HBCUs have served as cultural and intellectual hubs, fostering a sense of identity, pride, and leadership development. They have contributed significantly to Black culture, literature, arts, and sciences and we are excited to showcase those contributions to Rip City throughout the weekend. As the NBA team the farthest from an HBCU, bringing the HBCU experience to Portland invites the local community, specifically Black youth, to get a taste of the rich history, traditions, and culture that HBCU’s embody.

HBCUs play an important role in Alaska’s commitment to contributing in a meaningful way to the communities it serves. Driven by the belief that education has the power to transform the lives of young people, Alaska supports programs like United Negro College Fund (UNCF), the nation’s largest and most effective minority education organization. To date, the airline partnered with UNCF to launch a special aircraft livery to symbolize a joint commitment to creating opportunities in education, and established UNCF as a CARE Miles partner, which allows Alaska Airlines Mileage Plan members to donate their miles to students flying out for college tours or flying home to be with their families on summer and holiday breaks. As part of the aircraft’s mission, Alaska has also supported several college tours and career and leadership development events. This spring, Alaska will support Portland area students from UNCF and the Portland Opportunities Industrialization Center as they go on HBCU tours.

“Howard University and the “Showtime” Marching Band are thrilled to take the national stage at the Portland Trail Blazers’ HBCU to the Pros Night.,” said Denise Saunders Thompson, Assistant Dean for Administration, Howard University College of Fine Arts. “We are excited to bring our dynamic energy, powerful stereophonic sound, and unmatched showmanship to the Pacific Northwest. As cultural ambassadors of Howard University, this moment is more than just a performance—it’s an opportunity to share our legacy of excellence while embodying our institution’s core values of “truth and service.” We believe this opportunity will strengthen the connection between our historic university and the vibrant Portland community. Under the direction of Chancellor Mills, the Showtime Band promises an exhilarating performance that will leave a lasting impression. Get ready, Portland—we’re coming to show up and show out!”

“We’re thrilled to once again partner with Alaska Airlines to bring a taste of the HBCU experience to the Pacific Northwest with the Howard University Showtime Band,” said Michelle Jalali, Senior Director of DEI, Portland Trail Blazers. “Bringing the culture and traditions of Historically Black Colleges and Universities to Portland is a meaningful way to inspire and inform our Black and brown youth on the tremendous opportunities that these schools offer, helping to strengthen the pipeline of young people attending and graduating from HBCUs. We look forward to a weekend of celebration, education, and show-stopping entertainment.”

“Our commitment to Portland runs deep – from our investment in the local community to offering the most flights to the most destinations from PDX,” said Megan Ouellette, vice president, public and government affairs at Alaska Airlines. “I know I join our more than 2600 Portland employees in anticipation as we partner with the iconic Trail Blazers and Howard University to bring the excitement of an HBCU to Portland.”

On Friday, February 21 the Trail Blazers and Alaska Airlines will host a community event at Portland Community College Cascade Gym (600 N Killingsworth St., Portland OR, 97217) beginning at 4 p.m. The event will be open to the public and feature performances from local dance and music groups, tabling from community groups, and the HU Showtime Marching Band’s first performance in Portland. On Saturday, February 22, both organizations will put on a private pregame mixer for local youth featuring a college and career exploration event made up of current professionals who are HBCU alumni and members of fraternities and sororities of the Divine 9. The weekend will close out on Sunday with another special community event featuring another show stopping performance from HU Showtime Marching Band.

Fans will have multiple opportunities to enjoy the incredible experience of the HU Showtime Marching Band throughout the game night. Prior to tip, catch the band participating in Blaze’s Pregame Parade presented by Polar Beverages throughout the 100 and 300 Level concourses. At halftime, stay in your seats for an epic halftime performance with the band taking over the Moda Center court with the sounds and choreography that make HBCU marching bands iconic. In addition to the band, the BlazerDancers will be joined by special guest dancers for a performance out on the court during a break in the game action.

In addition to the performances, the HBCU experience will be felt throughout Moda Center on February 22. Every attendee will receive a booklet upon entering the arena highlighting the night’s activations and entertainment. Back by popular demand, DJ Drae Slapz, an international DJ and artist, and member of Alpha Phi Alpha Fraternity, Inc., will be mixing tunes and providing the vibes as fans venture through the concourse. Throughout the night, special videos will play throughout the arena featuring the Local Portland NPHC Chapter and HBCU Alumni. Also, check out Black History posters highlighting HBCU alumni and D9 members who have made significant cultural impact.

Stay tuned for more details on activations throughout the night and weekend.

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Hawaiian Airlines Celebrating Huakaʻi by Hawaiian Members with 10 Million Miles Sweepstakes

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HONOLULU – Hawaiian Airlines is giving away 10 million HawaiianMiles – the company’s biggest sweepstakes ever – to celebrate the launch of Huakaʻi by Hawaiian, its new travel program offering exclusive benefits for Hawaiʻi residents. Hawaiʻi’s airline will award 30 Huakaʻi by Hawaiian members with 365,000 HawaiianMiles, the equivalent of approximately nine roundtrip flights between Hawaiʻi and Las Vegas, or 48 one-way flights between the Neighbor Islands. 

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Award miles never expire and can be redeemed anywhere Hawaiian and Alaska Airlines fly. HawaiianMiles members can create an Alaska Airlines Mileage Plan account to seamlessly transfer miles and redeem them on a broader network of flights. 

The more than 150,000 existing Huakaʻi members are automatically entered in the sweepstakes. For a chance to win, Hawaiʻi residents must become a Huakaʻi member by Feb. 16. Kamaʻāina (Hawaiʻi residents) can sign up at www.HawaiianAirlines.com/Huakai.*

“As Hawaiʻi’s trusted airline, we are privileged to welcome onboard thousands of kamaʻāina guests each day, from early risers commuting to work on our Neighbor Island morning departures to families exploring the exciting destinations across our network. Huakaʻi by Hawaiian, and our 10 Million Miles Sweepstakes, is our way to mahalo our residents for their loyalty,” said Kanani Kealoha-Faleafine, principal of loyalty recognition at Hawaiian Airlines. 

Huakaʻi by Hawaiian members enjoy a free checked bag – inclusive of surfboards, golf bags and other sports equipment – on Neighbor Island flights, 10 or 20% off one Neighbor Island booking per quarter and monthly network-wide deals.

*NO PURCHASE NECESSARY. Open to legal U.S. residents of Hawai'i who are 18 years and older as of date of entry. Begins 12:00 a.m. HST on 2/3/25; ends 11:59 p.m. HST on 2/16/25. For Official Rules, visit HawaiianAirlines.com/OfficialRules. 

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 31 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

Alaska Airlines transforms Anchorage Lounge into a spacious sanctuary

Summary

The newly remodeled space now offers more than double the seating and an additional 2,600 square feet

The expansion of the Anchorage Lounge is part of our Great Land Investment Plan, which involves $60 million in projects throughout the state of Alaska over the next few years

After an extensive renovation, our Lounge at Ted Stevens Anchorage International Airport boasts double the seating and square footage for the ultimate space to reset and relax

Alaska Airlines is excited to announce the official reopening of its newly expanded Alaska Lounge at Ted Stevens Anchorage International Airport after nearly a year of development and construction.  The spacious oasis now offers more than double the seating – from 65 seats to 140 – and an additional 2,600 square feet for the ultimate space to reset, recharge and relax.

“The Anchorage Lounge is one of the busiest in our network, and we can’t wait to welcome back guests to this newly refreshed space as they travel through Anchorage. This remodel is part of our Great Land Investment Plan, which involves $60 million in projects throughout the state of Alaska over the next few years. Providing an elevated travel experience is just one way to show we care for our guests and thank them for their loyalty.”

– Todd Traynor-Corey

Vice President of Guest Products and Experience, Alaska Airlines

Photos by Joe Nicholson, Alaska Airlines

 

Conveniently located in Concourse C near Gate C-1, the expanded Lounge now offers a variety of comfy chairs and furniture, including our popular Signature Loungers positioned for views of the tarmac and beyond. Guests will find that most seats are also near power outlets to allow them to sit back in comfort while recharging their electronic devices.

Our Lounge serves a daily selection of complimentary fresh, seasonal food items and premium beverages. Enjoy hand-crafted espresso drinks made with locally roasted beans from Kaladi Brothers, alongside a curated selection of West Coast wines, craft brews, and custom cocktails.

Each Lounge in our network is thoughtfully designed to reflect the unique character of its city. In Anchorage, we blended modern interiors with inspiration from Alaska’s breathtaking natural beauty. Each year, we’ll showcase the talents of local artists who creatively capture the essence of the state in their work.

 

“We’re proud to offer our guests a space that feels both modern and deeply connected to Alaska’s rich culture that celebrates the state’s landscape and heritage. This year, thanks to the Alaska Native Heritage Center, we’ll feature a carefully curated collection representing the five major cultural regions of Alaska. We hope our guests visiting the Anchorage Lounge feel a true sense of place as they recharge.”

– Marilyn Romano

Regional Vice President of Alaska, Alaska Airlines

 

The renovation in Anchorage is just one of many significant investments for our Lounge program across our network. Last month, we released the first concept designs for our largest lounge investment at Honolulu’s Daniel K. Inouye International Airport. We also announced our plans to open a Lounge at San Diego International Airport, followed by a new international Lounge in Seattle by 2027.

For our media kit, including still images, click here.

 

Our Lounge Program

The Alaska Lounge Membership program offers two options for guests to choose from:

A standard Alaska Lounge membership includes access to all our Lounge locations.
An Alaska Lounge+ membership includes access to all our Lounges plus nearly 90 partner lounges around the world.

Alaska operates nine Lounges at six airports: Anchorage; Los Angeles; New York JFK; Portland (two locations); San Francisco; and Seattle (three locations).

We offer a generous access policy. Lounge members are welcome to bring their immediate family members or up to two guests traveling with them into the Lounge at no additional charge. Alaska MVP Gold, Gold 75K and Gold 100K members can enjoy Lounge access when they travel on a oneworld member airline to a destination outside of the U.S., Canada or Mexico.

We also offer access to our Lounges for First Class guests that other airlines do not. Those guests traveling on a paid or award First Class ticket on flights more than 2,000 miles have complimentary  same-day access to our Lounges.

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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Taking Dreams to Higher Altitude: Meet Two Flight Attendants Moving to the Flight Deck

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Landing a job in aviation is just the beginning. For many, a passion for flying can evolve in unexpected ways and lead to new career paths within the industry.

Take Heather Sanchez, a Hawaiian Airlines flight attendant since 1999. When the pandemic caused widespread flight cancellations and travel restrictions, Sanchez saw an opportunity to pursue a lifelong dream.

“When COVID-19 hit, most of the airline industry came to a halt — except for flight schools, which continued to operate. In 2020, a friend interested in getting her pilot’s license invited me to join her for a discovery flight. I went and immediately fell in love. That’s when I decided it was now or never,” she said.

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Sanchez has proudly served as a Hawaiian Airlines flight attendant since 1999.

 

Growing up in West Oʻahu, Sanchez dreamed of becoming a pilot — her high school yearbook quote even foreshadowed her future career. But after graduation, she felt the path to the flight deck was unclear.

“I didn’t know anyone in the industry back then,” Sanchez explained. “I thought the only way to flight train would be to join the U.S. Air Force. Unfortunately, the internet was not what it is today and frankly, I lacked the resources and guidance to pursue a pilot career.”

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Sanchez now sports pilot wings from PSA Airlines and flight attendant wings from Hawaiian Airlines.

Instead, Sanchez pursued a master's in education at Chaminade University of Honolulu, though the urge to fly never went away. As a local kid, flying on Hawaiian Airlines was an adventure that connected her to family, friends and new experiences on the Neighbor Islands and across the Pacific. After earning her degree, she began planning her next move. She recalled a Hawaiian Airlines flight attendant who lived nearby and whose glamorous travel stories captivated young Sanchez and her friends. In 1999, she was hired as a flight attendant with her hometown airline.

Fast forward 26 years and a pandemic later, Sanchez is now the proud owner of pilot and flight attendant wings. When she's not caring for Hawaiian Airlines’ guests in the cabin, she’s building flight hours at PSA Airlines, a regional carrier under American Airlines Group.

“Balancing a full-time flight attendant job while building hours as a pilot hasn’t been easy,” Sanchez said. “Thankfully, I have an incredibly supportive family and the flexibility to curate my schedule so I can pursue my outside goals. My kids have seen me struggle to juggle it all, but I do it for them. I want to set an example of perseverance, dedication and never giving up on your dreams.”

Yuka Nissle, a Hawaiian Airlines flight attendant for 15 years, followed a similar path toward earning her pilot’s wings. In 2010, as Hawaiian expanded its service in Japan, Nissle, a fluent Japanese speaker, was hired to welcome and care for guests who today arrive in Hawai‘i from our gateways in Tokyo, Osaka and Fukuoka. In addition to mostly working Hawaiian’s Asia routes, she can also be found behind the controls of Grand Caravans with regional carrier Mokulele Airlines.

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Nissle primarily flies Hawaiian's Japan flights, welcoming Japanese guests with authentic hospitality in their language.

 

“I pursued a flight attendant career because I love to travel, meet new people and be part of the aviation world,” Nissle shared. “I’ve always been fascinated by how pilots fly planes, and after working alongside them for many years, I felt inspired to pursue it myself.”

Yuka

Nissle is building up her flight hours with Mokulele Airlines, a small regional carrier operating within the Hawaiian Islands.

For Nissle and Sanchez, becoming flight attendants opened the door to new opportunities. They are among several employees who have leveraged their years in the airline industry to advance their careers. Despite the demands of their budding pilot careers, they remain passionate about their flight attendant roles and look forward to one day serving Hawaiʻi’s aviation community in a new capacity.

“I love my job and the camaraderie this industry has given me. Many of my colleagues and mentors at Hawaiian Airlines have been incredibly uplifting, and I continue to be humbled by the support of my work ‘ohana and the culture of aloha we share,” Sanchez said.

Nissle echoed those sentiments: “There were times I doubted myself. I’d ask, ‘Could I really become a pilot?’ But I didn’t let that stop me. I kept pushing toward my dream. My daughter is also a pilot, though in the process of becoming an air traffic controller, and it’s been a joy to share this journey with her.”

As Hawaiian Airlines and its 7,000-plus employees embark on a new chapter with Alaska Airlines, Hawaiian is recruiting for nearly 300 Hawaiʻi jobs in the first quarter of this year, including 150 flight attendants, 50 airport positions, 30 pilots, 10 aircraft mechanics and other positions.

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“Our industry is known for its ‘lifers’—families working side-by-side, passing down workplace traditions and creating long-lasting memories while helping our guests do the same,” said Heather Ryland, senior director of talent acquisition for Hawaiian Airlines. “Working in aviation is more than just a job—it’s an opportunity for personal growth, connection and exploration. We invite anyone interested to visit our careers page and consider joining us on this exciting journey ahead.”

Job openings are posted and updated at HawaiianAirlines.com/careers.

Alaska Air Group reports fourth quarter and full year 2024 results

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Summary

Reported record full year revenue of $11.7 billion

Fourth quarter and full year adjusted earnings per share exceed high end of previously reported guidance

Repurchased approximately $250 million in outstanding shares in the fourth quarter

Announced record performance-based pay, totaling six weeks pay for most Alaska and Horizon employees

Alaska Air Group Inc. (NYSE: ALK) today reported financial results for the fourth quarter and full year ended December 31, 2024.

Air Group completed 2024 on a high note, with record revenues of $11.7 billion and a GAAP pretax margin of 4.6%. On an adjusted basis, the full year pretax margin of 7.1% is expected to be amongst the best in the industry despite the completed acquisition of Hawaiian Airlines and fleet grounding in the first quarter of the year.

This was a transformational year as we brought Hawaiian Airlines into Alaska Air Group and began our journey to unlock $1 billion in incremental pretax profit over the next three years. We’re proud that our incentive plan will reward Alaska Airlines and Horizon Air employees with nearly six weeks of pay, which we believe will lead the industry. Looking forward, our vision is clear and we’re focused on executing our strategic plan – leveraging the strengths of our combined network, enhancing the end-to-end travel experience for our guests, and delivering value for everyone who depends on us.”

– Ben Minicucci

President & CEO of Alaska Air Group

Quarter in Review

Air Group’s consolidated results reported in the fourth quarter and full year 2024 include Hawaiian Airlines as of September 18, 2024 while prior comparable periods exclude any Hawaiian results. Discussion of fourth quarter results and forward-looking guidance refer to pro forma historical results as provided in prior 8-K filings and represented below.

Our GAAP pretax margin for the fourth quarter was 2.2% and GAAP earnings per share was $0.55. On an adjusted basis, our pretax margin was 3.9% and earnings per share was $0.97, which exceeded our latest guidance by approximately $0.50 at the midpoint driven by revenue and cost improvement across our business as well as lower non-operating expenses. Due to these same out-performance factors, full year adjusted EPS of $4.87 also surpassed the better end of our prior guidance range.

Fourth quarter revenue was stronger than expected across both Alaska and Hawaiian, building on the strength seen in the fall, and exiting the year with momentum driven by sustained leisure demand and an uptick in corporate travel which improved close in demand. With mild winter weather to end the year, we delivered reliable operational performance for our guests throughout the holiday travel period, with higher-than-expected completion rate and load factor. After inflecting positive in August, unit revenues improved nearly 6 points sequentially from 1% in the third quarter to 7% in the fourth quarter. This momentum has continued, with ongoing close-in strength in early Q1 bookings. Combined with a stable industry capacity backdrop, we are encouraged by these early indications for Q1 and a constructive start to 2025.

Unit cost performance in the fourth quarter also exceeded our guidance, up 8.6% as compared to pro forma 2023, as disciplined non-fuel cost performance offset higher performance-based pay accruals and better completion rates drove higher capacity. Throughout 2024, unit costs remained pressured from constrained capacity as a result of aircraft delivery delays, but are expected to improve through 2025 as we normalize resource levels and capacity compared to 2024.

Alaska Accelerate

Following a great close to 2024, we continue to build on our strong foundation and execute on Alaska Accelerate – our vision for the future. This strategy is focused on building scale, relevance and loyalty to connect our guests to the world with a remarkable travel experience rooted in safety, care and performance and deliver $1 billion in incremental profit over the next 3 years.

Our success this year and our optimistic look ahead is built upon a proven strategy that puts the guest at the center of everything we do and unlocks new opportunities across our business. We’re poised to capitalize on the strength of a combined global network, a powerful loyalty program, two beloved brands, and a remarkable travel experience that meets guests’ needs at every phase of the travel journey.”

– Andrew Harrison

Chief Commercial Officer

First Quarter & Full Year 2025 Guidance

For the first quarter and full year 2025, we expect the following results compared to pro forma historical results as if the acquisition had occurred on January 1, 2023.

View Alaska Air Group Q4 2024 Earnings

Financial Results and Updates:

Reported net income for the fourth quarter and full year 2024 under Generally Accepted Accounting Principles (GAAP) of $71 million, or $0.55 per share, and $395 million, or $3.08 per share. These results compare to net loss for the fourth quarter and net income for the full year 2023 of $2 million, or $0.02 per share, and $235 million, or $1.83 per share.

Reported net income for the fourth quarter and full year 2024, excluding special items and other adjustments, of $125 million, or $0.97 per share, and $625 million, or $4.87 per share. These results compare to net income for the fourth quarter and full year 2023, excluding special items and other adjustments, of $38 million, or $0.30 per share, and $583 million, or $4.53 per share.

Generated an adjusted pretax margin of 7.1% for the full year 2024, among the highest in the industry.

Generated $1.5 billion in operating cash flow for the full year 2024.

Completed $2 billion in financing, backed by the Company’s Mileage Plan program, and retired $1.6 billion of certain debt acquired with Hawaiian Airlines.

Repurchased 3.9 million shares of common stock for approximately $250 million in the fourth quarter, bringing total repurchases to 5.5 million shares for $312 million in 2024.

Authorized a new $1 billion dollar share repurchase plan to be executed over the next four years, with repurchases beginning in January 2025.

Alaska and Horizon employees earned $325 million of incentive pay in 2024 by achieving profitability, safety, sustainability, and operational targets. The payout represents approximately six weeks of pay for most employees.

Operational Updates

Reached an Agreement in Concept with Alaska flight attendants for an updated collective bargaining agreement in January 2025.

Announced the launch of Seattle as an international gateway with nonstop routes to Tokyo Narita and Seoul Incheon in 2025, with plans to add 12 international widebody destinations by 2030.

Approved to fly nonstop service between San Diego International Airport and Ronald Reagan Washington National Airport, making Alaska the only airline to operate this route.

Expanding service from the states of Alaska and Oregon beginning this summer, including nonstop service from Anchorage to Detroit and Sacramento; Portland to Houston, Fairbanks, and Eugene; and Medford to San Diego.

Hawaiian received two A330-300 freighter aircraft from Amazon during the fourth quarter, bringing the total within the airline’s fleet to six

Commercial Updates

Announced improvements to Alaska’s Mileage Plan for 2025, including more milestone rewards and new ways to earn elite qualifying miles.

Introduced Alaska’s new premium credit card, which will be available late summer 2025 and will provide holders exclusive travel benefits and perks.

Launched Huaka’i by Hawaiian, a free program for HawaiianMiles members that offers kama‘āina (Hawai’i residents) exclusive travel benefits when flying with Hawaiian Airlines.

The following table reconciles the company’s reported GAAP net income (loss) per share (EPS) for the three and twelve months ended December 31, 2024 and 2023 to adjusted amounts.


A conference call regarding the fourth quarter and full year results will be streamed online at 8:30 a.m. PST on January 23, 2025. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.

View full financial data
View additional investor update

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Alaska Airlines rewards employees with extra 6 weeks of pay for remarkable performance in a pivotal year

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Summary

Alaska is paying out $327 million in annual Performance Based Pay, the largest payout in the program’s 22-year history.

The payout equates to 6 weeks of additional pay for each employee.

2024 was a pivotal year for the 23,000 employees of Alaska Airlines and Horizon Air. Just a year ago after flight 1282 which resulted in one third of our mainline Alaska fleet being grounded and our operations severely disrupted, we were uncertain how the rest of the year would unfold. Yet, our teams rose to the challenge – with an unwavering commitment to safety – and restored Alaska Airlines to the safe, reliable operation we’re known and trusted for. We had a plan and faced some significant headwinds, but our team came together and finished the year in one of our strongest positions yet.  

And we couldn’t be prouder to cap off the year by investing in our people with the largest payout in the history of our Performance-Based Pay (PBP) program. This year, it’s more than 11%, or roughly 6 weeks of additional pay.

“I want to extend a heartfelt thank you to all our employees for their dedication in helping us deliver another strong year. Their commitment to excellence, care and service sets us apart.”

– Ben Minicucci

CEO, Alaska Air Group

The PBP program is unique because it aligns all employees with the same goals – beyond a simple profit-sharing program. In addition to profit metrics, we work as one team toward goals around safety, fuel efficiency, and guest experience.

The PBP payout is in addition to the approximately $22.7 million in 2024 operational bonuses that employees earned for achieving quarterly on-time and safety goals. The combined quarterly and annual 2024 payouts paid to employees totals nearly $350 million.

Poised for another transformative year

Just six weeks ago, we unveiled Alaska Accelerate – our plan to drive scale, relevance and loyalty by connecting our guests to the world through remarkable travel experiences rooted in safety, care and performance.

2024 was a defining year for our company’s future. The most significant and foundational piece of that path forward was combining with Hawaiian Airlines in September. We’re thrilled to have the integration of the two airlines underway and roll out new benefits for guests throughout the year.

As exciting changes continue, you can count on our award-winning employees to care for you on your travels.

Join this industry-leading team

We’re hiring, and there’s never been a more exciting time to join our team. Find open opportunities at careers.alaskaair.com.

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Learn more

About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

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Stretch your vacation time in 2025: Turn 15 days into 55 days of nonstop adventure

Summary

Maximize Vacation Time: Learn how to stretch 15 days of PTO into 55 days of travel in 2025 by strategically planning around holidays and long weekends.

Month-by-Month Travel Guide: We’ve outlines key dates to use your vacation time, recommended destinations, and ways to enjoy long weekends.

Travel Tips: Book early, leverage Alaska Airlines’ Mileage Plan™, and use our mobile app to ensure seamless trips.

Ready to take off and make 2025 your most adventurous year yet? We’ve got just the ticket to help your travel plans soar!

With smart planning, you can turn 15 days of vacation or paid time off (PTO) into 55 days of travel bliss. Here’s the month-by-month guide to maximize long weekends and extended trips.

Key dates to plan around in 2025

January 18–21 (4 Days Total, 1 Day of PTO)

Take PTO: January 17

Leverage Martin Luther King Jr. Day for a 4-day getaway to begin the year.

Where to go:

Explore Atlanta, Georgia — the birthplace of Martin Luther King Jr. and Ebenezer Baptist Church, plus the Center for Civil and Human Rights.

February 14–17 (4 Days Total, 1 Day of PTO)

Take PTO: February 14 

Celebrate Valentine’s Day and enjoy Presidents’ Day weekend by booking an unforgettable trip.

Where to go:

A romantic getaway to Hawaii or California’s wine country.

May 23–26 (4 Days Total, 1 Day of PTO)

Take PTO: May 23

Memorial Day weekend is the perfect time to plan a spring adventure.

Where to go:

Explore Arlington National Cemetery, the WWII Memorial, and the Vietnam Veterans Memorial in Washington, D.C., for a moving tribute to those who served. Complete the experience with the poignant National Memorial Day Concert.

June 19–22 (4 Days Total, 1 Day of PTO)

Take PTO: June 19

Turn your early summer break into a meaningful and fun getaway. Celebrate Juneteenth by exploring destinations rich in history and culture or enjoying some time outdoors.

Where to go:

Fly to Raleigh, North Carolina, for a summer getaway that blends fun and meaningful celebration. Honor Juneteenth and Black Music Month at the North Carolina Museum of History, then explore scenic state parks or dive into the vibrant energy of the city.

July 3–7 (5 Days Total, 1 Day of PTO)

Take PTO: July 3

Combine the 4th of July holiday with a well-placed vacation day to enjoy an extended summer break.

Where to go:

Relax at a beachside resort in Mexico or the Caribbean.

August 30–September 2 (4 Days Total, 1 Day of PTO)

Take PTO: August 29

Labor Day weekend offers a chance to squeeze in a late-summer trip.

Where to go:

Soak up the last rays of summer at the beach in San Diego or Monterey, California.

October 11–14 (4 Days Total, 1 Day of PTO)

Take PTO: October 11

Columbus Day (or Indigenous Peoples’ Day) falls on the perfect weekend for a fall escape.

Where to go:

Stroll through Boston’s Beacon Hill, explore the Freedom Trail and enjoy peak fall foliage in nearby New England towns.

November 8–11 (4 Days Total, 1 Day of PTO)

Take PTO: November 8

Veterans Day weekend is ideal for a pre-holiday season recharge.

Where to go:

Visit San Diego, California to tour the USS Midway Museum and pay tribute at the Mt. Soledad Veterans Memorial. Balance the trip with time at the beach or dining in Little Italy.

November 22–30 (9 Days Total, 3 Days of PTO)

Take PTO: November 25, 26, and 27

Thanksgiving week is the perfect opportunity for an extended break to reconnect with family and loved ones or enjoy a memorable getaway.

Where to go:

No matter where you’re headed for the holidays, you can earn miles with all our airline partners and vast network, see where we fly on alaskaair.com.

December 23–January 4 (13 Days Total, 4 Days of PTO)

Take PTO: December 23, 24, 30, and 31

The holiday season is perfect for combining vacation time with paid holidays for an extended year-end trip.

Where to go:

Ring in the New Year in cities like New York or Toronto.

Travel tips with Alaska Airlines

Book early: Popular travel dates fill up fast, so secure your flights early to lock in the best deals at alaskaair.com.

Take advantage of miles: Use your Alaska Airlines Mileage Plan™ to redeem points for even more savings on flights.

Travel smart: Our mobile app is your ultimate travel companion — from booking flights to arriving at your destination. Plan, skip lines, and enjoy a seamless trip with your digital boarding pass.

Make 2025 your best travel year yet

With a little planning, your 15 days of PTO can unlock 55 days of unforgettable memories. Whether you’re chasing snow-capped mountains, relaxing on sunny beaches, or exploring vibrant cities, we’re ready to get you there!

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Gearing Up for Go Time at the Eddie Aikau Big Wave Invitational

Gearing Up for Go Time at the Eddie Aikau Big Wave Invitational

Officials reviewed the swell forecast. The conditions, they agreed, checked all the boxes. The Eddie Aikau Big Wave Invitational, widely considered the world’s most prestigious surf event, was a go.

On Dec. 22, 2024, Hawaiian Airlines proudly sponsored the elite big wave surfing competition named after legendary waterman and lifeguard Eddie Aikau. The carrier, which has served as the Eddie’s official airline sponsor since 2019, helps ensure event organizers have what they need to host some of the sport’s finest competitors at the iconic Waimea Bay surf break on Oʻahu’s North Shore.

The 2024-2025 Eddie Aikau Big Wave Invitational entered its three-month waiting period on Dec. 17, 2024, and perfect conditions developed just a week later. Long before, officials closely monitored storms in the Pacific Ocean, tracking strict swell strength, wind speed and direction, and tide levels necessary for the event to run.

EDDIE SALT AIR Dec 24 4

Photo credit: SALT + AIR Studios

Despite the short notice, Hawaiian Airlines was ready to activate and support.

“When we’re given the green light, it’s crunch time,” said Jennifer Gee, senior partnership and experiential marketing manager at Hawaiian Airlines. “A lot of prep work goes on behind the scenes.”

It was a collective effort, Gee explained. Hawaiian Airlines extended flight discounts and baggage waivers to help surfers get to Oʻahu in time for the event. The carrier’s airport teams, some of whom were among the first faces competitors saw on their journey, ensured a smooth trip by taking care of their luggage and prized surfboards (a perk now included under Hawaiian’s standard baggage allowance). Hawaiian’s in-flight teams kept traveling competitors at ease with a relaxing cabin experience, calming underlying nerves. Meanwhile, at the carrier’s Honolulu headquarters, employees loaded up their cars with banners, awards and more to get to Waimea Bay as early as possible and take their posts in time for the spectacle.

The 2024-2025 winner, Landon McNamara from the North Shore of Oʻahu, took home both top Hawaiian Airlines awards: 250,000 HawaiianMiles for the Best Wave of the Day and the winner’s prize of 350,000 miles.

EDDIE SALT AIR Dec 24 1

Photo credit: SALT + AIR Studios

 

When the swells aren’t pumping and Waimea Bay returns to its serene, summertime calm (the Eddie event has only run 11 times since its founding in 1984), Hawaiian continues its longstanding support with the Eddie Aikau Foundation’s annual essay contest. The contest offers Hawaiʻi’s public and private school students in grades 7-10 opportunities to reflect on Eddie’s legacy.

Debbie Nakanelua-Richards, Hawaiian Airlines’ director of community and cultural relations who helps review submissions, shared, “There’s much intention behind our support of the Eddie Aikau Foundation’s essay contest. The contest has been an incredible platform for keiki (youth) to share thoughts, in both English and ʻōlelo Hawaiʻi (Hawaiian language), on the values of Eddie Aikau, a waterman whose monumental legacy remains significant both in and out of the ocean.”

In case you missed it, here’s a look back at the 2024-2025 Eddie Aikau Big Wave Invitational

Photo and video credit: SALT + AIR Studios

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Attention Oregonians! Alaska Airlines announces three new nonstops around the state 

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Summary

For the first time, we’ll fly daily between Portland and Houston starting this spring.

We’re adding two daily Portland-Eugene roundtrips for convenient travel.

We’re linking two sunny destinations with new Medford-San Diego route.

Y’all, for the first time, Alaska Airlines is linking the Rose City to the largest city in Texas. We’re adding a new daily, nonstop flight between Portland and George Bush Intercontinental Airport (IAH) in Houston starting May 15, 2025. We’ll also resume twice-daily nonstop service between Portland and Eugene, Oregon, and offer a new route between San Diego and Medford, Oregon. All three routes will fly year-round. Tickets can be purchased now at alaskaair.com.

Portland is one of our key West Coast hubs, with more than 100 average daily departures currently serving 58 nonstop destinations from Portland, including four international routes.

“We’re based in Seattle, but Portland is a second home for us where we’ve been the largest carrier for more than 20 years. Our new flights out of Portland, Eugene and Medford show our continued focus on connecting Oregon with the rest of the country.”

– Kirsten Amrine

Vice President of Network Planning and Revenue Management at Alaska Airlines

“As passenger traffic at PDX continues to grow, so does the opportunity for airlines. We appreciate the continued partnership with Alaska that gives travelers more options to connect to major markets and more flights within our state.”

– Dan Pippenger

Chief Aviation Officer at the Port of Portland

Route highlights

Portland-Houston:

Houston is currently our largest unserved city from Portland. Our new nonstop connects a pair of dynamic destinations that will be attractive to both business and leisure travelers. The flight will depart Portland at 10:30 a.m. and will depart Houston just before 6 p.m. This will be the third nonstop route from Portland to Texas joining Dallas-Fort Worth and Austin.

Portland-Eugene:

We worked hard to make sure the timing of the two roundtrips between Portland and Eugene hit the right mark for our guests, especially for itineraries that require a connection in Portland. Another benefit: There’s a 5:30 a.m. departure from Eugene that can be paired with a 9:55 p.m. return flight that allows for a full day in Portland without staying the night.

Medford-San Diego:

This route also offers convenient flight times with a late morning departure from San Diego and a mid-afternoon departure from Medford. In mid-May, we’ll offer the most daily departures and the greatest number of seats from Medford. This new service also supports our continued investment in San Diego and marks our 41st destination from there.

New nonstop routes

We have also increased our flying within Oregon this summer. Beginning May 15, our Portland-Medford route will be served four times a day instead of once, and Portland-Redmond will start flying year-round three times daily. Tickets for these flights can be purchased now at alaskaair.com.

Alaska’s elevated travel experience offers a blend of comfort and caring service for a seamless journey, including no change fees, the most legroom in First Class* and Premium Class, and the most generous Mileage Plan with the fastest path to elite status.

For inflight entertainment, our guests can enjoy hundreds of free movies and TV shows streamed to their devices. Our mainline flights are enabled with streaming-fast satellite Wi-Fi available for purchase, the option to pre-order from a range of fresh meal selections and power outlets at every seat to charge devices. 

Our E175 regional aircraft also offer three classes of service with all seats along the aisle or window – no middle seats. We recently retrofitted our entire fleet of E175s to add 400,000 Premium Class seats annually.

*Out of any U.S. legacy airline excluding lie-flat seats

Find great deals

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About Alaska Air Group

Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

 

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