Hawaiian Airlines, UH Athletics extend longstanding sponsorship, football charter agreement
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Summary
Hawaiian Airlines will welcome University of Hawai‘i at Mānoa student-athletes onboard its aircraft for away games.
A University of Hawai‘i partner for 30 years, Hawaiian Airlines will continue to surprise and delight fans with game-day activations.
The University of Hawai‘i at Mānoa and Hawaiian Airlines have renewed their longtime partnership with a multi-year sponsorship, and entered into a charter agreement to fly the Rainbow Warrior football team for away games during the 2025 season – starting with today’s departure to Tucson for the team’s game against the University of Arizona on Saturday.
As the “Official Airline of UH Athletics” Hawaiian Airlines will welcome onboard student-athletes, coaches and staff representing the university’s 21 varsity athletic programs in competitions on the U.S. continent. Hawaiian has been a sponsor of UH Athletics for more than 30 years.
Photo credit: UH Athletics
Hawaiian Airlines has been a decades-long partner of UH Athletics and we’re thankful for their continued commitment and support of our teams and student-athletes. They step up each and every time in support of UH Athletics and the football charter is no different. As a longstanding, valued member of our corporate partner program, we couldn’t be prouder to have them a part of OUR TEAM, HAWAI‘I’S TEAM.”
Every year, our employees get excited and take great pride and care welcoming our UH student-athletes onboard with our warm hospitality to ensure they arrive rested and ready to represent Hawai‘i at game time. We wish all of our teams a successful season.”
Throughout the season, Hawaiian will continue to surprise and delight fans on and off the court/field at game-day activations, media promotions, and via Flying with the Bows social content featuring student-athlete insights and in-flight giveaways.
Hawaiian, a Diamond Level partner of UH Athletics, will title sponsor the 2025 Rainbow Wahine Volleyball Classic on Aug. 29-31. Fans can tune in on television via Spectrum OC16 and on radio via ESPN Honolulu.
The UH Athletics and Hawaiian Airlines marketing sponsorship is managed by Hawaii Sports Properties, the university’s athletics multimedia rightsholder and Honolulu-based LEARFIELD team.
About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavik, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”
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