How travel brought me & my family closer to Black History

Recently, Tash Haynes & her family set out on a journey to visit iconic parts of the U.S Civil Rights Trail in honor of Black History Month. Check out the pivotal places they visited where prominent leaders emerged and changed the nation, shifting the course of history and bringing us to today.

Alaska pilots are inspiring the next generation of flying in Compton

Fly Compton gives kids in Southern California the exposure and resources to become professional pilots. “Believe it or not, some kids in the inner city never leave the city, our goal is to show them that there’s a whole world out there waiting for them,” said Alaska First Officer Ronnel Norman.

What’s the latest on our DEI commitments?

Sometimes progress can seem slow. Transparently sharing data and updates periodically will help us check we’re moving in the right direction. We have a plan to reach our goals and continue to update that as we listen and learn from our employees, community partners and guests.

Popular Alaska Lounges are getting a refreshing new look & more elbow room

While more guests begin to travel again and appreciate our Lounge experience—some call it “an oasis in the airport,” a major expansion of our Lounges has been in the works for 2025 and 2026.

Message from our CEO: During Black History Month, we look back and look forward

Alaska Airlines CEO Ben Minicucci says that Black History Month is an opportunity to look back and to look forward – to reflect on how far we’ve come, and to recognize how much work we have left to do.

Roaring and soaring into 2022: Alaska Airlines headlines Bay Area’s Chinese New Year Parade

Happy Chinese New Year! As the title sponsor of this year’s San Francisco Chinese New Year Festival and Parade, we are honored to join all our friends for this beloved celebration and send our best wishes for a happy and prosperous Year of the Tiger!

Why @AlaskaAir has the best employees on earth, a short story

Alaska Airlines employees are some of the most kindhearted, empathetic people in the business and are there for our guests when they need it most. Recently, an Alaska employee in San Francisco, Gary, went out of his way to take care of a guest, who took to Twitter to share her experience.

Take your shot in Alaska’s Seattle Kraken game

Play our Seattle Kraken video game and see how much you’ll save on your next flight. Plus, you’ll be entered for a chance to win two (2) roundtrip tickets to the destination of your choice!

Honoring Martin Luther King Jr. & beloved designer Adé Hogue

Martin Luther King Jr.’s quote on the side of the Our Commitment aircraft is meaningful to us in more ways than one. It represents our joint commitment to advancing racial equity and education with our long-standing partner, UNCF. It also reminds us of Adé Hogue, a talented, Chicago-based artist, designer and friend of the Alaska family who was taken from this world far too soon.

Resetting for the new year

As we have entered 2022, the continued impacts of omicron have been disruptive in all our lives and unprecedented levels of sick calls have impacted our ability to operate our airline reliably. As a result, we are proactively thinning our schedule and reducing departures by about 10% through the end of this month.