Hawaiian Airlines Increases Summer Frequency

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HONOLULU – Hawaiian Airlines, Hawaii's hometown carrier, is preparing for strong summer demand to Hawai‘i by increasing weekly frequencies between Honolulu and Austin (AUS), Boston (BOS), Las Vegas (LAS) and Pago Pago (PPG). The airline will also add a fourth daily flight between Honolulu and Los Angeles (LAX) twice per week.

"We're encouraged by the robust demand for travel to Hawai'i this summer season and these increases signal a healthy return in our key North America markets," said Brent Overbeek, senior vice president – chief revenue officer at Hawaiian Airlines. "We're also excited to add a fourth HNL-LAX option, and second redeye flight, twice per week making other U.S. Mainland connections seamless and convenient."

Hawaiian will operate the routes with a mix of Airbus A330 and A321neo aircraft. Guests on all flights experience culinary delights through the airline’s Featured Chef Series, signature beverages by Maui Brewing Co. and KōHana Hawaiian Rum, and island treats from the Pau Hana snack cart. Complimentary in-flight entertainment is offered on all transpacific flights and includes the airline’s specially curated video collection, Hana Hou! TV.

Summer Service Schedule

  • AUSTIN: Adding 1x-weekly flight on Fridays (totaling 4x-weekly) | May 26 – Aug. 18.
     
  • BOSTON: Adding 1x-weekly flight on Thursdays (totaling 5x-weekly) | June 15 – Aug. 17.
     
  • LAS VEGAS (HA5/6): Adding 1x-weekly flight on Wednesdays | May 31 – Aug. 30. Adding second weekly flight on Saturdays | June 3 – July 29.
    *Peak summer frequency for LAS will be 20x-weekly
     
  • LOS ANGELES: Adding 2x-daily LAX-HNL on Tuesdays and Fridays | June 2 – July 28.
     *Peak summer frequency for LAX will be 23x-weekly
     
  • PAGO PAGO: Adding 1x-weekly on Wednesdays (totaling 3x-weekly) | June 7 – Aug. 30.

To view our flight schedules or to book a flight, please visit www.HawaiianAirlines.com.


About Hawaiian Airlines

Now in its 94th year of continuous service, Hawaiian is HawaiÊ»i's biggest and longest-serving airline. Hawaiian offers approximately 130 daily flights within the Hawaiian Islands, daily nonstop flights between HawaiÊ»i and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving HawaiÊ»i. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named HawaiÊ»i's best employer by Forbes. Hawaiian® led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

Caring chat with flight attendants inspires guest to pick up the tab – for the entire plane 

Sylvia N., a Portland-based flight attendant, has had a lot of conversations with guests in her nearly 30 years with Alaska Airlines, but one with a woman seated in 1A on a recent flight from Dallas to Portland, will be hard to forget.

During the flight, Sylvia had been chatting with the guest, who seemed genuinely interested in how she and her fellow flight attendants were doing.

“She wanted to know how it had been flying during the hardships of Covid and how they had all gotten through it,” she said. “So, I took some time to explain how it impacted us—as flight attendants and me personally—and we had a wonderful conversation.”

Shortly thereafter, the guest seated in 1A said she wanted to do something special to thank Sylvia and her co-workers. She asked Sylvia if she could pay for the entire plane’s food and drinks.

Sylvia got chills. The crew asked the guest if she really wanted to do that, which was followed by an immediate, “yes.”

That’s when we all (flight attendants) started to tear up,” Sylvia said. “It was an incredible act of kindness.”

“What Sylvia did to make a personal connection with this guest, and then for the whole crew using the Care Framework to make this happen, just warms my heart,” said Michaela Littman, MD of inflight operations. “Our flight attendants are truly remarkable.”

With such a unique request, the crew had to discuss logistics. They needed to find a solution to carry out this guest’s wishes, but everyone had already received their meals and drinks. The crew ended up going back through the cabin to refund each guest, charging it to the First Class guest, as requested.

Another First Class guest who witnessed the kind act, asked Sylvia for some paper. Later int he flight, the guest returned with handfuls of handwritten notes thanking the flight attendants.

Among the messages were notes that said:

“You impact so many lives with your service”

“Thanks for your cheerful, professional service.”

“You’ve made my day brighter when I needed it most.”

Upon landing, Sylvia thanked the two guests in First Class for their kindness. “To have one guest buy a plane-full of food and drinks for everyone was above and beyond, but then to have the handwritten notes was overwhelming in the best way possible,” she said.

Sylvia said this had happened only once before in her career – when a guest on a Las Vegas flight paid for everyone’s drinks.

“Each one of our guests has a story,” she said. “You just don’t know what compels people and why.”

A little kindness truly can change the world.”

– Flight Attendant Cheryl G., who was also part of the amazing flight experience.

Alaska is investing in pilot technology to attract and retain world-class pilots

One day, our pilots are flying into remote communities above the Arctic Circle. The next, they’re flying into some of the busiest airports in the country. Our pilots must be able to handle any issue that might arise in flight – from blizzard conditions to congested air space – and we rely on rigorous pilot training standards to safely fly our guests across our network.

As we’re hiring hundreds of new pilots at Alaska Airlines and Horizon Air, we’re ensuring everyone is up for the task and meets our high standards. To help with this, we’ve invested in new technology to expand our training department.

Training in virtual reality

Alaska has been at the forefront of pilot innovation for decades. It’s who we are, and we’re constantly innovating to ensure our pilots receive cutting edge training.

Our latest innovation is a partnership with VRPilot, a Danish technology company. We’ve worked with them to virtually reconstruct our 737 flight deck as a training aid for pilots who are new to the aircraft. One of the first things pilots learn is the layout of the flight deck and the purpose of every switch and button. Offering new pilots an opportunity to put themselves “inside” the flight deck where they may need to crane their neck or lean to reach a switch is a much more realistic teaching tool than photographs in a book or video tutorials.

“It’s like your alarm clock in the morning – you know exactly where the snooze button is,” said Alaska First Officer Scott Wathey, a newly hired pilot. “This technology helps the muscle memory to know exactly where that switch is.”

Virtual reality will augment existing traditional training techniques where we expect it will result in better-prepared pilots, higher success rates through training and more time for complex instructor-led training activities. With this technology, pilots can familiarize themselves with the location of switches before they step into a simulator.

Horizon Air, Alaska’s wholly owned regional partner, will also soon be using the same technology with our regional pilots. This technology also provides an opportunity to use virtual reality in our other workgroups like maintenance and engineering, ground service and our flight attendants.

Largest simulator order to date

With so many pilots coming through training, we needed more flight simulators. In our largest simulator order ever, we’ve ordered 2 new fixed-base simulators and 3 new full motion simulators. These training devices are being installed throughout 2023 and all will be operational by the end of 2024. This will bring us to 18 fixed-base and full motion simulators. Horizon Air has ordered an additional simulator to train pilots on the now single fleet of Embraer E-175 aircraft. This will give Horizon two owned simulators and priority access to a third in Seattle.

Once our new pilots are familiar with the flight deck, they can move into a flight simulator. These range from fixed based to full motion. In addition to training new pilots, our simulators also get used by veteran pilots who are put through annual training to keep their skills fresh.

“These significant investments in simulators and emerging virtual reality technology will continue our commitment to rigorous pilot training,” said Capt. Jeff Severns, managing director of pilot training. “The training our pilots receive is truly world class, and we’re proud of the work of our instructors and students every day.”

A great time to fly for Alaska Airlines and Horizon Air

With significant investments Alaska and Horizon pilot contracts, unique flying opportunities and cutting-edge technology, there’s never been a better time to on our team.

If you haven’t yet started your pilot journey, consider applying for one of our pilot development programs.  

He used to load planes; now he fixes them

When Kyle H. put on his uniform as a full-fledged aircraft technician last year, it was thanks to a lot of grit, determination and encouragement from his coworkers—and a new company benefit called the Maintenance Technician Development Program.

Kyle, a Tsimshian and Tlingit Native from Metlakatla, Alaska, joined Alaska Airlines as a ramp service agent in Juneau, Alaska when he was just 20 years old. As a track runner and admitted bookworm in high school, the pace of the job appealed to him. He dove right in and took on more responsibility, filling in as lead, working in the warehouse and qualifying as a departure coordinator.

But he wanted more.

Encouraged by his coworkers, he transferred to Fairbanks to start classes at the University of Alaska Fairbanks to obtain his airframe & powerplant (A&P) license and become an aircraft mechanic, while simultaneously working at the station.

“It was a hard transition but a new adventure,” he said. “I had to borrow a coworker’s diesel-fueled monster (truck) to get around until my truck arrived.”

Juggling work and school was hard, and Kyle said having his girlfriend (now fiancée) as support was crucial. His fellow ramp agents also had his back and would often take his shifts, allowing him to juggle his class schedule.

Some days he’d go to class after his graveyard shift at work, with sleep coming as naps in his truck. On top of that, he got Covid, missed some classes and had to make them up on the weekend, with no time off. He was just making ends meet.

Then he read an article on Alaska’s World about a program for aspiring aircraft mechanics that could help him with some of his class fees while working. “My local leaders forwarded me the link and suggested I do it,” he said. “I asked a lot of questions, emailed a lot of people and applied.”

He was accepted. “I was the first one—the guinea pig for the program,” said Kyle.

There are now six employees enrolled in the program, and we’re hoping for more. Alaska Airlines has partnerships with Alaska Fairbanks and the University of Alaska Anchorage. Company Maintenance & Engineering leaders and our recruitment team often speak with classes to encourage students to join the external version of the program.

“I was lucky to receive the development program’s reimbursements after my schooling. The company also helped me move to Anchorage,” he said.

Kyle admits his family back home was surprised when he decided to become a maintenance technician. “Neither of my parents has any mechanical background, so they were amazed at the route I decided to take in life.”

Now established in his role as a line aircraft technician in Anchorage, Kyle is finally able to enjoy life a bit. He is part of a predominantly Tsimshian dance group. “Dancing is important for me, as is being involved in a group of people from my culture. It makes me feel close to my roots,” he said.

Kyle encourages others who want to grow their careers with Alaska. to consider the program.

Know what you’re capable of, but don’t be afraid to push your limits. Hard work and determination will always pay off, and I’m living proof.”

– Kyle H
Photo by Joe Nicholson

Want to take your career to new heights?

Our Maintenance Technician Development Program is geared towards individuals who want to gain the skills needed to become an aircraft maintenance technician.

Aspiring aircraft technicians who enroll in our program will receive up to $12,300 in stipend assistance and have mentorship opportunities with a certified A&P aircraft maintenance technician. After completing the program and meeting all qualifications, you’ll be given a contingent job offer and assigned to a new hire class date with Horizon Air.

Hawaiian Airlines Connects, Lifts Hawai‘i’s Economy

Flight Attendants Walkings Through Mauka Concourse HNL_mid

HONOLULU – Hawaiian Airlines stimulated $10.2 billion in economic activity in Hawai‘i – about 11% of the state’s gross domestic product – and was directly or indirectly responsible for 53,500 jobs statewide in 2022* despite enduring challenges of the COVID-19 pandemic, according to a new study.

The report, titled “No Kākou a Pau” (interconnectedness) to underscore the ways Hawaiian Airlines is connected to the economy of its home state, was commissioned by Hawaiian and produced by ICF, a global consultant with extensive experience in aviation and other industries.

“Following several years of uncertainty because of the COVID-19 pandemic, this is also a story of resilience. Hawaiian Airlines led through the uncertainty of COVID-19, keeping its people employed, continuing to support local industry and business, providing local jobs and training, and transporting cargo and supplies,” noted the report, which analyzed full-year data from October 2021 through September 2022.*

During this period, Hawai‘i’s hometown airline carried 9.4 million passengers to, from and within the islands (including 1.6 million visitors), supporting nearly one-third of the state’s 128,000 tourism-related jobs and generating more than $600 million in Hawai‘i state tax revenue.

A destination airline based in Honolulu for 94 years, Hawaiian directly employed more than 7,000 workers, 90% of them Hawai‘i residents. As it prepares for its next growth phase, the airline has invested in numerous workforce development initiatives and partnered with the University of Hawai‘i, Honolulu Community College, and Arizona State University to create opportunities for Hawai‘i students to pursue a rewarding aviation career.

Hawaiian, which pioneered commercial air service in the islands in 1929, continues to serve as the state’s de facto highway system in the sky by providing an unmatched network of flights for kama‘āina and visitors: it operated more than 19,500 daily interisland seats and carried 74% of all travelers between the islands over the 12 months covered by the report. 

The airline’s cargo operation – the largest of any passenger airline serving Hawai‘i – enables “business to transport goods to and from the Hawaiian Islands with speed and efficiency,” the report said. “Industries including healthcare, retail, hospitality, and agriculture are disproportionately reliant on Hawaiian Airlines’ air cargo services.”

Named by Forbes as the best employer in the state of Hawai‘i in 2022, Hawaii’s largest and longest-serving carrier provides nonstop flights within Hawai‘i, and between the islands and 15 U.S. gateway cities, as well as American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti. This year, the airline’s economic contributions are expected to grow even further as it initiates service between Honolulu and the Cook Islands, resumes more Japan flights, welcomes a new fleet of Boeing 787-9 aircraft and launches a dedicated freighter operation for Amazon.

“From its very origin, Hawaiian Airlines’ story has been one of no kākou a pau – interconnectedness with the state of Hawai‘i. In 1929, its first Sikorsky S-38 aircraft took off from Honolulu bound for Hilo, stopping in Maui along the way. Today, Hawaiian Airlines is the most reliable way to travel across Hawai‘i, and its services fuel the state’s economy, driving impact for individuals and communities that are felt in all aspects of life,” the report concluded.

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 18 years (2004-2021) as reported by the U.S. Department of Transportation and consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving HawaiÊ»i. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named HawaiÊ»i's best employer by Forbes.

Now in its 94th year of continuous service, Hawaiian is HawaiÊ»i's biggest and longest-serving airline. Hawaiian offers approximately 130 daily flights within the Hawaiian Islands, daily nonstop flights between HawaiÊ»i and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

Alaska Airlines partners with Punky Aloha Studio on Hawaiʻi-themed airplane

Artwork will be inspired by Hawai‘i’s Pledge To Our Keiki

In celebration of more than 15 years of service in the Hawaiian Islands, Alaska Airlines is partnering with Hawaiʻi-based illustrator, Shar Tuiʻasoa of Punky Aloha Studio to design our second special-edition painted aircraft in honor of the Aloha State. The artwork for the new aircraft will reflect Hawaiʻi’s Pledge To Our Keiki and will be revealed later this year.

Tuiʻasoa is an acclaimed illustrator and author known for her bold, colorful, and strikingly modern graphic style that showcases Polynesian heritage. Punky Aloha Studio is Tui‘asoa’s illustration studio where she creates illustrations for murals, books, magazines, and product packaging. The Hawai‘i-born artist has worked with Amazon, Disney, Target, AT&T, Sephora, The New York Times and many other recognized companies.

I’m excited to partner with Alaska Airlines to design a powerful message in a unique way to a global audience,” said Tui‘asoa. “I’m honored to draw inspiration from our keiki (children) who have pledged their commitment to mālama ‘āina (care for the land) and hope that the end result will motivate others to do the same.”

The desire to work with Tuiʻasoa has been on the minds of employees for a while now, with Alaska’s employee-led Pacific Islander Alliance (one of the company’s 12 Business Resource Groups) having passionately advocated for her work as a skilled artist proudly representing Hawaiʻi and Pacific Islander culture.

“With the recent retirement of our first Hawaiʻi-themed livery, we are thrilled to work with another local artist to honor our connection to the Islands,” said Daniel Chun, Alaska Airlines’ Hawaiʻi director of sales, community, and public relations. “We love Shar’s work, and we share many of the same values and commitment to Hawaiʻi. It’s our goal to not just paint an airplane, but to carry the message about being a mindful traveler and invite our guests to join us in caring for Hawai‘i and the many places we live and fly.”

Last year, Alaska partnered with Hawaiʻi non-profit, Kanu Hawaiʻi and signed the Pledge To Our Keiki – an invitation for residents and visitors to give back during their time in the Islands. Students from schools across the state created the Pledge as a commitment to respect and care for the island places they call home so that future generations can continue to enjoy all that Hawai‘i has to offer. This week, Alaska joined Kanu Hawai‘i, Hawai‘i Governor Josh Green, Superintendent of Education Keith Hayashi and other partners in a conference to support the launch of the Pledge To Our Keiki throughout Hawaiʻi’s public schools.  

In 2013, Alaska painted our first Hawaiʻi-themed airplane after hosting a statewide “Paint-the-Plane” contest for local students, in partnership with the Hawaiʻi State Department of Education and Hawaiʻi Association of Independent Schools. Dubbed the “Spirit of the Islands,” the unique paint theme depicted Hawaiʻi’s cultural diversity and was designed by a local artist and Honolulu high school junior Aaron Nee. Nee’s design was selected from among more than 2,700 submissions by students across the Hawaiian Islands. After nearly a decade of flying throughout Alaska’s route network, the Spirit of the Islands was ready for a repaint and the livery was retired in May 2022.

After nearly a decade of flying throughout Alaska’s route network, the Spirit of the Islands 737 was ready for a repaint. New livery coming in 2023! 

Happy International Women’s Day: Celebrating the Wondrous Women of Hawaiian Airlines

At Hawaiian Airlines, we commemorate International Women’s Day by reflecting on our roots and looking forward. 

In the 1970s, our airline chose a female face to represent our brand. Pualani has graced the tails of our jet aircraft since 1973 and become so iconic that she often bears no introduction and symbolizes aloha worldwide. 

On March 8, we often ask ourselves questions like: Where would aviation be without the contributions of brave wāhine (women) who pushed against paradigms to set a new standard of equality in the industry? What would Hawaiian Airlines be like without the contributions of Sherry Emminger-DeyKiki Cullerthe RosiesEmelia EarhartLola HiattJo-Ann KomoriKamelia Zarka and her daughtersShannon OkinakaRobin KobayashiAlisa Onishi and the countless other wāhine who have made, and continue to make, their unique impression on our legacy airline?

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This International Women’s Day, we’re expressing our gratitude to the wāhine who came before us and those paving the way for others in aviation roles traditionally held by men. It’s nearly impossible to individually thank each of the thousands of wāhine who work at Hawaiian, so we invite you to meet some of our teammates who proudly represent their fellow female colleagues in aviation roles predominately held by men. 


Flight operations runs in Chelsea Chong’s blood. Her mother, the first female air traffic control manager in the state of HawaiÊ»i, was “small in stature but knew how to command the room,” Chong said. 

Chong joined Hawaiian Airlines in 2012 as a customer service agent at the Daniel K. Inouye International Airport. In 2014 she transferred to our Consumer Affairs Office, where she continued caring for our guests by answering their post-travel questions and helping resolve their issues. Later that year, an opportunity to work as an assistant dispatcher came across her desk.

The dispatcher role brought Chong inside our System Operations Control Center (SOCC), often called the nerve center of Hawaiian Airlines, where teams work 24/7 to keep our network running smoothly by orchestrating critical functions like aircraft route assignments, weather monitoring and crew scheduling. 

Chelsea SOCC

 

“I’m a problem solver and always up for a challenge, so SOCC seemed like an interesting place to be and somewhere I could thrive. I enjoy the dynamic environment and that two workdays are never the same,” she said.

One year after starting her SOCC career, Chong became an international dispatcher who also managed the team’s flight planning systems, and in 2017, her knowledge of the inner workings of Hawaiian’s core dispatch platforms led her to become a dispatch applications specialist. Today, she ensures our flight planning system is updated and maintained with aircraft and airport data, as well as routes throughout our network.

"The advice my mother always instilled in me is to always go for what you want and never let anyone tell you otherwise. I carried her advice with me over the years, and it’s led me to an enriching career in dispatch that I hope more women consider,” she shared.


Carrie Hironaka knew the flight deck was her place in 2011 when she first took her seat in the first officer’s chair of our Boeing 717, the aircraft that serves our extensive Neighbor Island network. Today, she captains the fleet and joins nearly 100 female pilots – 9.5 percent of our entire pilot team – who carry visitors and kamaʻāina to their HawaiÊ»i destination.

Carrie - Pilot

 

Hironaka was born and raised on OÊ»ahu and enlisted in the HawaiÊ»i Air National Guard in 2003. When she's not flying our Boeing 717s, Hironaka is at the helm of the Guard's Boeing KC-135 Stratotankers, which she has flown since 2007 and knows like the back of her hand. In January, Hironaka was honored as the first female commander of the HawaiÊ»i Air National Guard's 203rd Air Refueling Squadron.

 

“I don’t necessarily like to think about the fact that being a pilot is a predominantly male-dominated profession,” she said. “When people approach me in the airport and say, ‘Wow, a female pilot, that’s awesome!’ I feel a little sad because I wish seeing a female pilot wasn’t such a rare sight.”

Hironaka added, “At the same time, I recognize and understand that it is a male-dominated profession. So many trailblazing women have worked hard to open doors so female pilots like me could pursue their passions.”

“My advice to aspiring women aviators, and just women in general, is to dream big and know that you can accomplish whatever you set your goals to be as long as you’re willing to do the work. And don’t feel like you need to be anyone but yourself…be brave enough to live in your skin and do what you feel is right for you.”


Each day Jaimee Thomson shows up for work at Hawaiian’s Charles I. Elliott Maintenance and Cargo Facility, she feels a sense of pride knowing how far she has come on her journey as a female in the aviation maintenance industry. 

Jaimee 5

 

As an aircraft mechanic specializing in avionics, Thomson is responsible for troubleshooting and resolving avionics-related maintenance discrepancies on both the flight line and hangar aircraft. In addition, she installs wiring and software modifications to keep aircraft in compliance with FAA Airworthiness Directives and required manufacturers’ upgrades. She started her role in 2012 after finishing the Aeronautics Maintenance Technology program at Honolulu Community College (learn about our HonCC educational partnership) and receiving her FAA-certified Airframe and Powerplant license. Thomson became one of five total female mechanics at the company during the time of her hiring. 

“Initially, it was intimidating. I knew I would have to work extra hard to show my coworkers, many of whom weren't used to working with a female mechanic, that I was just as capable as they were. It took time, but eventually, I earned their respect and trust,” she said.

A decade later, Thomson rarely notices that she works predominantly with males. “I feel like an equal. And knowing that I am a valuable part of the team allows my work to be both rewarding and inspiring,” she said. “Looking back, I think what kept me motivated during challenging times was my passion for aviation and the support I received from friends, partners and family along the way.”

Jaimee 2

 

She added, “My advice to other women looking to start in aircraft maintenance or another job in a predominantly male industry would be to not give up. At first, it may feel isolating and defeating, but if you have passion, self-respect, integrity, a solid work ethic, and patience, you will eventually develop the confidence and resilience needed for your success." 


Chelsy Tuiasosopo says flexibility is the crucial ingredient to a ramp chief's success. “We could be in charge of organizing flight pushes, running the bag rooms, or helping and orchestrating an entire team navigating a busy operation,” she said.

Tuiasosopo got her start at Hawaiian Airlines as a ramp agent at the Daniel K. Inouye International Airport and later elected to take on more responsibility as a chief ramp agent. “You can bid to become a chief, and it’s a role I wanted to do because I wanted to make a difference as a leader. I was named chief in 2022 and really focused on boosting morale and pushing my peers to step up and be the best they could be,” she said.

Chelsy Tuiasosopo

From left: Ramp Chief Agent Ateliana Sooto-Sagaga, Operations Manager Melanie Yamaguchi-Taufaasau (back), Ramp Chief Agent Chelsy Tuiasosopo (front), Ramp Chief Agent Landa Sunia

 

Working on the ramp can be challenging, but Tuiasosopo says her coworkers have always judged a person by their work ethic rather than gender. “Everyone, male and female, is expected to pull their weight. If you work hard, the support of your peers will follow, and we all feel a kuleana (responsibility) to help each other be at our best. If I learn something, I make it a point to teach the next person. Knowledge and repetition are key down here, and the more knowledge someone has, the stronger we are as a team.”

In reflecting on her 10 years working on the ramp during busy travel periods, under the hot Hawaiian sun and in tricky weather conditions, Tuiasosopo attributes her success to colleagues who’ve taught her the value of “pulling your weight” and working as a team to reach a common goal.

“Gender doesn’t matter," she said. "On the ramp, we work together. We all stand up for each other, understand our shared kuleana, and work just as hard as everyone else. To us, a person’s character and work ethic is never determined by their gender, so neither should their mindset.”

International Women’s Day: Inspiring the next generation of women with wings

Recently, an all-female crew flew an extra special flight to Seattle. It was Capt. Callie’s last flight with Horizon Air, our long-time regional airline sister company and her first time having flown her mom and grandfather as guests in the main cabin.  

Caille’s grandfather.

“It was great. I’m proud of her. She found what she wanted and stuck to it,” said her grandfather, a Boeing retiree. 

Soon, Callie will pilot aircraft with Alaska Airlines, where her mom has been a flight attendant for over 30 years. This transition from Horizon to Alaska is a great example of our Pilot Pathways Program at work and how it creates the most direct flight path for Horizon pilots to make the move from a regional to a major airline, if desired, as simple as possible.  

“I look forward to that [Callie flying for Alaska]— to flying with her in the future,” her mom said. 

“It was a pretty special flight for us,” said Callie.

From the ground up

Callie began working for Horizon Air in 2015 as a ramp agent in Yakima.  She later transferred to Redmond, Oregon, where she would earn her wings and fly that commemorative flight before transitioning to first officer at Alaska.

From the start, women have played a major role in building up the aviation industry. While there has been improvement over the years, there is still room for more representation in the flight deck. 

Women like Callie and her co-pilot Meagan on flight 2342 have fought for more representation in the industry and now have greater opportunities to become pilots, ground crew and executives. The question is, do young girls know this? To celebrate International Women’s Day, we’re championing women like Callie and Meagan to show how far the industry has come in recent years and set an example for future generations of women in aviation. 

Capt. Callie and First Officer Meagan
Caille’s grandfather.

“I wish I would have known the path to take to become a pilot at a younger age. If someone had reached me in my high school years and showed what the career actually looked like, I probably would have done it a lot sooner,” said Horizon First Officer Meagan, who earned her wings when she was 22. 

Training the next generation of pilots 

Last March, Alaska and Horizon teamed up with Hillsboro Aero Academy, a premier flight school in the Pacific Northwest, to launch the Ascend Pilot Academy (APA). This new development program, designed for aspiring pilots, provides a simpler, more financially accessible path to becoming a commercial pilot at Horizon and, eventually, Alaska. The program is part of a larger effort to address a growing pilot shortage and increased travel demand. 

In partnership with Hillsboro Aero, we expect to register and train up to 250 students a year. Additionally, our Ascend Pilot Academy aims to provide aspiring pilots with a more accessible path to becoming a student pilot. Enrolled cadets will be eligible for access to financial aid and a stipend of up to $26,463 upon signing on to work for Horizon Air. 

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When you fly with Alaska Airlines, we guarantee your family sits together. And we don’t charge you for it.

We know you’re focused on a lot of different things when traveling with your kids. (Did you pack enough snacks? Did you confirm a favorite toy made the trip?) One important issue you won’t have to worry about when flying with us:  We guarantee young children will be seated with their families

Guaranteeing at least one adult travels with any child who’s 13 or younger is part of Alaska’s long-standing, family-friendly policies. We’ve always cared for families on our flights. And it’s something we’ve never charged for.

As a dad of eight, I understand the challenges that come with taking a family vacation,” said Andrew Harrison, our chief commercial officer. “Traveling with kids is stressful enough – you shouldn’t have to worry about being separated from them on your flight. All of us at Alaska take pride in caring for your family, which is why we guarantee that children under 13 are always seated with you. It’s the way we’ve operated for years because it’s just the right thing to do.” 

We guarantee that children 13 and under will be seated next to at least one accompanying adult at no additional cost, including for Saver fares, assuming the following conditions are met:

  • The child and accompanying adult are booked on the same reservation
  • The accompanying adult chooses seats for the entire reservation or skips seats for the entire reservation, and does not make changes to seat assignments once they’ve been assigned
  • Adjacent seats are available in the same class of service your child is ticketed in at the time you book your flight
  • The plane’s seat layout allows adjacent seating based on the number of children in your reservation
  • Your original plane hasn’t been switched to a smaller aircraft

There are plenty of discussions happening right now in the industry and beyond about how airlines can improve the travel experience for families. At Alaska, we’re proud to be ahead of the curve when it comes to keeping families together when they’re flying with us.

By the way, we offer special amenities for our youngest fliers: For inflight entertainment, we have our dedicated Kids Zone with featured new releases including a new partnership with Rebel Girls; designed for younger tastes, our Kids Picnic Pack is available for purchase on our flights longer than 775 miles; our special Junior Jetsetters program allows children 5-17 years old to travel unaccompanied; and our pilots and flight attendants always have wings at the ready to hand out to help trigger a smile.

See you on board soon. And bring the kids!

Alaska Airlines is bringing Black Girl Magic to First Class with McBride Sisters wine

Sourced from some of California’s finest winegrowing regions, Alaska Airlines has partnered with the McBride Sisters Wine Company, the largest black-owned winery in the country to bring award-winning wines to its guests for when it’s time to take any occasion up a few notches. 

“Our goal is to introduce customers to west coast wines that they fall in love with and seek out after getting off the plane with us,” says Todd Traynor-Corey, Alaska’s managing director of guest products. “The partnership with the McBride Sisters and Black Vines may be amongst the first in the space, but it won’t be the last.” 

McBride Sisters Collection Chardonnay & Red Blend 

The Chardonnay, with a pale golden color, has aromas of lemon curd and honey, pineapple and ripe pear. Soft and balanced texture, with a slight hint of toasty oak that balances the palate and persists with the fruit. Complexity and character without weight. 

“This is not your gramma’s Chardonnay.” 

– McBride Sisters website

Cherry and plum dominate the aromas, gently laced with cedar and vanilla, the Red Blend is a well-rounded wine, great with any meal or on its own with great conversation. Extended oak aging softens the finish and brings with it a suggestion of baking spices and cocoa. 

James Thomas, DEI Director

Since joining Alaska in 2021, Alaska’s DEI Director James Thomas has been working to increase overall diversity and inclusion in every facet of the airline, including their business partners.  

In his previous role as the DEI Director at Chateau St. Michelle, the oldest and most acclaimed winery in Washington State, Thomas met Fern Stroud, the founder of Black Vines, an organization that brings together Black winemakers and enthusiasts to build a community and showcase their craft to the world. 

“I was eager to introduce Robin and Andrea [the McBride sisters] to Alaska because of the sisters’ achievements in business and their unique story,” stated Stroud.   

Alaska Airlines sponsored this year’s 12th annual Black Vines Toast to Black Wineries and Diverse Art Festival in Oakland, CA. The vibrant event brought oenophiles from around the country to toast diverse wine brands, including:  

Being able to work side by side with so many seasoned and new Black owned wine makers was exhilarating,” said Jamishia Ramsey, founder of Black Excellence Wine Company. “There were so many people of all shades who came from all over the country to meet the winemakers and try our wines. Being able to connect and relate with all these beautiful people no matter what background or race over wine was top tier.” 

The McBride Sisters are more than a brand.   

Robin and Andrea were linked by wine before they ever met. Unbeknownst to them until they were young adults, they were half-sisters—raised on opposite sides of the world.

Once they met, they soon realized they shared much more than matching DNA. Robin, raised in Monterey, California, and Andrea, raised in Marlborough, New Zealand, both share a love for wine. After nearly 20 years of success on the ground, the sisters are taking to the skies with their first airline partnership.   

Our brand is about experiences,” said Robin. “When we lend our products and time, it is meant to be sustainable and beyond the months of February or March. We look for partners who are just as invested in our story as they are in our brand. We want to be part of the traveler’s experience and are excited for the collaboration with Alaska.” 

Alaska Airlines Flight Pass subscription service turns one

We’re celebrating our milestone with a discount for new subscribers

Alaska Airlines is the only U.S. major airline to offer a subscription plan that enables guests to earn miles and book flights in advance with no blackout dates. We’re celebrating our one-year anniversary with a promotion for new subscribers and a look back at the program’s growth. Starting today, new subscribers who register for Flight Pass by March 8 will be eligible for 20% off the first three months of their subscription*.  

“With Flight Pass, subscribers can book roundtrip flights to destinations including San Francisco, Las Vegas and now Salt Lake City at a fixed and consistent price,” said Neil Thwaites, regional vice-president of California for Alaska Airlines. “Subscribers now have an affordable and convenient way to connect with friends, family and colleagues.”  

Flight Pass launched in February 2022 as the only flight subscription service in the country with nonstop flights throughout California and select cities in Nevada and Arizona. The service allows subscribers to lock-in lower-than-average main cabin fares for a full-year with plans starting at $49 per month and no change fees.  

The popular subscription service exceeded first-year projections, which prompted the expansion of the program last fall to a fourth state, Utah, without increasing its monthly price. We announced in November the additions of popular nonstop destinations between Salt Lake City and San Francisco as well as San Diego.    

“Each month Flight Pass grows steadily, and members are renewing their subscriptions because of the value and flexibility their plans offer them,” said Thwaites. “Subscribers love being able to lock-in a monthly price for their travel on an airline that offers the most flights on the West Coast.”  

Flight Pass insights to-date:   

  • Flight Pass exceeded first-year projections.
  • The service is growing steadily among Millennials and Generation X, who make up the majority of subscribers; Gen Z subscribers are proportionally growing more than any other age group.  
  • The majority of subscribers reside in Northern California.    
  • Subscribers fly mostly from San Francisco, San Diego and San Jose.  
  • The most popular plan among Flight Pass options is the $49 per month service that includes six roundtrip flights a year.   

In California, Alaska operates over 330 peak day flights from our hubs in San Francisco and Los Angeles, as well as other cities across the state including our key focus cities of San Diego and San Jose. As the only major airline based on the West Coast, we’ve proudly served California for more than 40 years.  


*Flight Pass promotion terms and conditions:

This promotion is a limited time offer from Feb. 23 to March 8, 2023. Alaska Airlines reserves the right to modify or cancel the offer at any time, without prior notice. If you received your promotional code from a third party, that third party may have separate terms and conditions that apply.  

1.     Offer is limited to one promotional code per new customer and for new subscriber accounts only. New customers are those who have never signed up for an Alaska Airlines Flight Pass subscription prior to this offer. The offer is contingent upon the new customer signing up for a full, 12-month subscription to Flight Pass.  

2.     Guests should visit flightpass.alaskaair.com to receive the promotional code. 

3.     Each promotional code applies only to qualifying subscription plans.    

4.     This offer is non-transferrable and may not be resold.   

5.     If your subscription is cancelled before the end of your subscription period for any reason, you agree that your credit card will be charged for the full value of the promotional discount you received.   

6.     If you violate any of the offer terms, the offer will be invalid.   

‘Never Compromise Your North Star’: How CLO Aaron Alter Leads with Energy and Compassion

This profile is a continuation of a monthly blog series dedicated to outlining some of the exciting career paths of Hawaiian Airlines’ leaders. To view more executive profiles, click here.


When Hawaiian Airlines approached Aaron Alter in 2015 to become its chief legal officer, he couldn’t refuse. Accepting the job meant returning home to work for the airline he grew up with after 40 years away from the islands.

“Hawaiian has always been the flagship airline for the state; I can't think of another airline that is as synonymous with a place as Hawaiian is for HawaiÊ»i,” he reflected.

Alter was raised in Hawaii Kai, on OÊ»ahu’s southeastern shore, and is the oldestand only boyof three children. His father taught English as a second language (ESL) at the University of HawaiÊ»i at Mānoa, and his mother stayed home to care for the family. After graduating from Kaiser High School in 1975, he left for college in Massachusetts, where his parents grew up, to study at Harvard University. 

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A photo of Alter as a child, with urban Honolulu in the 1960s in the foreground.

 

Alter dove into his first years of college filled with enthusiasm and took his time before honing in on a specific career path. “Growing up, I was told (on more than one occasion), ‘You never stop talking. You should be a lawyer!’ which was, of course, no compliment. So that planted the seed, but in the deep recesses of my mind,” he laughed.

“Many of my college classmates were far more career-oriented than I, and that farsightedness rubbed off a little on me. Over time, I got more motivated to consider a law degree. I took a couple of years off after college to work in Asia, and that time away helped crystallize my career ambitions.”

Some would describe Alter as having a Type A personality, a mindset he fostered at Harvard. Over a decade at the university, Alter pursued three academic degrees: a Bachelor of Arts in Economics and East Asian Studies from Harvard University, a Master of Business Administration from Harvard Business School, and a Juris Doctor from Harvard Law School. Alter also met his wife, Laurie, who was also from HawaiÊ»i and a Punahou School graduate, during that time. “I guess I had to go 5,000 miles to meet a local girl!” he joked.

Post-graduate, the two moved cross country and settled in Palo Alto, California, where Laurie accepted a faculty position at Stanford Medical Center after finishing her head and neck surgery residency. There, Alter joined the international law firm Wilson Sonsini Goodrich & Rosati, where, for three decades, he practiced corporate and securities law by providing counsel to businesses small and large. 

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Aaron and Laurie during their college years

 

Hawaiian Holdings, Inc., the parent company of Hawaiian Airlines, became Alter's first airline client in 2009, and for years he served as a trusted advisor to its management team and board of directors. Then at the end of 2015, his predecessor Hoyt Zia retired, and the carrier's leadership tapped Alter for the job. “I already knew the management team. I knew the board of directors. I’d been preparing public filings for Hawaiian for many, many years. I was familiar with the company just from being ‘in the room,’ so it was a pretty smooth transition,” he said.

During that transition, the most significant change for Alter would be trading his private corner office in Palo Alto for an open-office floor plan at Hawaiian’s Honolulu headquarters. “Given the confidentiality considerations of a lawyer’s work, I was used to being able to close my office door and enter ‘the cone of silence.’ But I’ve adjusted and now enjoy sitting with my teammates,” he shared. 

Alter was also challenged with entering a complex industry and working among leaders with decades of airline experience. However, thanks to his 30-year career in private law practice and six years as outside counsel to Hawaiian, Alter got up to speed relatively quickly. 

“The law firm where I worked was an intense place, and my time in Silicon Valley was characterized by countless transactions and clients that ranged from startups to multinationals,” he said. “And it was so fascinating to be engaged in the evolution and growth of those companies, including Hawaiian. I was their de facto in-house general counsel, often providing guidance that transcended the law. I always believed that if you’re only being asked strictly legal questions, you’re likely not demonstrating an understanding of the client’s work nor doing everything you can to help them,” he added.


"From him, I learned you don’t have to be the loudest person in the room to command respect and be heard."


At Hawaiian Airlines, where no two days are the same in the law department, and the flow of projects and contracts seems endless, Alter focuses on fostering an environment of trust and collaboration to support his team’s ability to make well-informed decisions. He attributes his attention to leading with care and intention to his former boss, Larry Sonsini, one of the most influential mentors in his career.

“I remember being in tense boardroom meetings with Larry, working on deals critical to a client’s future, and he would start to speak – he spoke quite softly – and everyone would stop what they were doing to listen to what he had to say. From him, I learned you don’t have to be the loudest person in the room to command respect and be heard,” he said. 

“Larry also made every client feel like they were his most important client, something I always strove to emulate. He also taught me about being truly present, making sure you’re focused on what’s in front of you, bringing all that you have to bear, and never compromising your north star,” he added.

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Alter at Hawaiian's Honolulu headquarters

Today, Alter leads a small legal team involved in nearly every facet of the business. 

“One recent transformational project we worked on – and continue to work on – is our Amazon deal," he said. "The law department was heavily involved in supporting the management team in establishing a new business line for our company. Because each of our flights, except for charters, either land in or leave the Hawaiian Islands, we have a unique competitive advantage in serving every aspect of HawaiÊ»i travel. Cargo flying for Amazon will greatly expand our core business and diversify our revenue and operations."


“The challenges we face as a company are daunting, yet people who live and work here have a sense of purpose and dedication to doing right for the company, the community, and the environment."


Alter and his team also provide management and support on matters ranging from cybersecurity and privacy to environmental, social and governance work, including sustainable aviation fuel commitments and career pipeline programs, among many other initiatives.

“The challenges we face as a company are daunting, yet people who live and work here have a sense of purpose and dedication to doing right for the company, the community, and the environment,” he said.

When asked about his management style, Alter said he thinks of himself as a compassionate leader who holds his team to a high standard and invests in them as people and colleagues.

“The notion of being a servant leader is one that I embrace with humility. I view my leadership success as more of a reflection of what I can do for my team and fellow officers,” he said. “I also expect a lot from others while never asking more of folks than I would ask of myself. Being a lawyer in a dynamic company can be very demanding and often require long hours and weekend work. I try to lead by example and ensure everyone on my team feels valued and appreciated for everything they do.”

During the busiest times at Hawaiian, Alter reminds himself and his team to always be impeccable with their counsel and stay focused on the task at hand – even in the wake of pushback.

“Making sure we understand what’s best for the company is our mantra, and we always speak truth to power,” he said. “My advice to lawyers in-house at clients as well as law firm colleagues while I was in private practice was that one’s integrity is paramount: the moment a client or business leader senses that you can be told to come up with a desired answer, regardless of whether or not you believe it to be true, is the minute they stop respecting you and taking your advice. Sometimes you must stand your ground – even if it’s not popular or welcome advice.”

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Aaron Alter with his family (L to R: his son Ethan, wife Laurie, daughter Abigail, himself, son Isaac and Isaac’s husband, Sam)

 

Aside from being chief legal officer, Alter is a father to two sons and a daughter – all pursuing their own careers. He also regularly travels to California, where his wife Laurie is an ear, nose and throat surgeon and works full-time as a clinical professor at Stanford Medical Center. He reflected on the challenges of both parents pursuing rigorous and demanding careers while raising kids, but proudly noted they made it work. “We both worked long hours but were fortunate to have help during the day, and we prioritized sitting down at dinner together every night whenever possible,” he said. “Laurie and I have always tried to support one another’s careers, even when it’s meant time apart. I’m happy our kids get to see that.”

When Alter isn’t maintaining the legal foundations of HawaiÊ»i’s 94-year-old hometown airline, he’s buried in a book (historical pieces have piqued his interest lately, including “1776” by David McCullough and “These Truths” by Jill Lepore), enjoying a long run or swimming laps and taking in his island home to make up for four decades away.

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Alter posing at the top of East Honolulu's notoriously difficult Koko Crater Stairs

 

“I recall one business trip to Honolulu. I went for an evening run around Ala Moana Park. When I returned to my hotel, I sat on my lanai, looked out at the KoÊ»olau Mountains, and watched the clouds gathering above them, and I was just…bumming. I asked myself, ‘Why am I not happy? I have endorphins flowing through me, and I’m here in HawaiÊ»i!" he recalled. 

“I realized then that I was longing for this place that is my home after being away for so long. While I loved living in the Bay Area, I felt an abiding sense of belonging every time I flew into Honolulu. Moving back here to work for Hawaiian Airlines has been the ultimate homecoming.”

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