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Navigating sustainability in aviation – Join Base Chief Pilot JP Wilson for a journey through Alaska Airlines’ path to net zero carbon emissions by 2040

Alaska Airlines has always focused on running our business to care for all who depend on us, including our planet. As we head into Earth Month, we reflect on the impact of aviation on our planet and explore sustainable solutions for the future of air travel.  

We’ve set goals to be the #1 most fuel-efficient U.S. airline, saving fuel through innovative technology, fuel-and emissions-saving practices, reliable operations, and more fuel-efficient airplanes. Other goals include reducing waste, replacing single-use plastics where we can, and supporting healthy ecosystems. And our long-term goal is a five-part path to net zero carbon emissions by 2040. We call the work toward these goals our EverGreen journey.  

A key part of that journey is our effort to accelerate the adoption of sustainable aviation fuels (SAF). SAF is a safe, certified drop-in fuel that is functionally equivalent to conventional jet fuel, meeting all jet fuel standards, while reducing carbon emissions by as much as 80% on a lifecycle basis.  

Learn more about our efforts to mature this market and make SAF more affordable from our Portland Base Chief Pilot, JP Wilson. Watch below 👇 

How are we approaching sustainability in aviation? 
Full transcript

Hello everybody, I’m JP Wilson—Alaska Airlines’ Chief Pilot based in Portland, Oregon. As a pilot, I have a front row seat to how becoming a more sustainable airline can make a positive impact on our communities, our people, and our planet.

That’s why we’ve charted an ambitious path to reach net-zero carbon emissions by 2040. 

Over this video series, we’ll talk about our approach to accomplishing this goal through our “Four F’s” of sustainability: FLIGHTS, FLEET, FUEL and FUTURE.

So sit back, relax, and enjoy the ride.

First up, we have FLIGHTS. It should come as no surprise that this is the first area where we can make significant progress, right now. By enhancing efficiency at every level, such as crafting smarter flight routes, we can reduce our overall fuel consumption. And less fuel, means fewer emissions. 

We’ve turned to FlyWays, an AI and machine learning program that gives our dispatchers the power to map new, more efficient routes—saving nearly thirteen-thousand metric tons of CO2 each year. 

That’s equivalent to a whopping 1.3 million gallons of fuel!

The second “F” in our approach to sustainability is our FLEET.

We’re investing in the latest, most fuel-efficient aircraft possible with our newest fleet of aircraft that are a staggering 22% more fuel-efficient on a seat-by-seat basis than the aircraft they replace.

The third “F” is Fuel. More specifically, Sustainable Aviation Fuel, or SAF. It’s an alternative fuel source made from common waste, forest residue or even recaptured carbon that can cut emissions up to 80%. Eighty percent!

This transformative fuel is where we have the greatest opportunity to make the biggest impact to help reach our 2040 goals. 

Not only are we already flying multiple routes using SAF, but we’re proud to have been the first domestic carrier to do so on a regular basis — starting all the way back in 2011. The faster the aviation industry can adopt and scale SAF, the faster we can lessen the environmental impact of flying.

And lastly, but certainly not least, is our last “F”: investing in our FUTURE.
By partnering with today’s brilliant visionaries and innovators, we’re helping to develop the zero-emissions aircraft of tomorrow.

This includes our partnership with ZeroAvia, who are working on creating a hydrogen-powered aircraft to use for regional flying. 

Once again, I’m JP Wilson. And thank you for joining me to learn more about Alaska Airlines’ approach to reach net-zero carbon emissions by 2040. 

See you next time when we talk more in depth about sustainable aviation fuel.

Welcome to Alaska Airlines.

What exactly is SAF & how is it made? 
How can SAF scale and impact future sustainability? 
Full transcript

In our last video we discussed Alaska Airlines’ “Four F’s” approach to sustainability. FLIGHTS, FLEET, FUEL, and FUTURE.

In this video, we’re going to dig deeper into our third “F”—FUEL. More specifically, Sustainable Aviation Fuel, or SAF. 

For those just jumping in, I’m JP Wilson—Alaska Airlines’ Chief Pilot based in Portland, Oregon. 

And I’m here to proudly share Alaska’s journey to becoming a greener, more sustainable airline for all.

When we think about sustainability as an airline, Sustainable Aviation Fuel rises to the top as our greatest opportunity in the near and medium-term to reach our ambitious goal of net-zero carbon emissions by 2040. 

So what makes SAF special compared to regular fuel?

Where traditional jetfuel is created from oil that puts new carbon into the atmosphere, SAF comes from recycled carbon. This means it takes existing trash and byproducts, even directly recaptured carbon, and gives them a second life—reducing lifecycle carbon emissions of fuel by up to 80%.

Simply put: Waste materials can be reused to help make air travel more sustainable. Crazy, I know!

Let’s talk about how Sustainable Aviation Fuel is made. It all starts with existing trash and waste materials known as “feedstocks”. These feedstocks include materials such as sugarcane crops, used cooking oil, forest residue, and recaptured carbon.

These feedstocks are collected, treated, and taken to a refinery where they are converted into fuel.

From there, this fuel can be mixed directly with traditional jet fuel in a plane. Best of all, it doesn’t require any change in existing aircraft infrastructure to use it. That’s why we call it “drop in fuel.” Because we can just drop it right in and mix it with traditional jet fuel. 

The concept of drop in fuel is huge because we can start using it immediately without having to overhaul a system that could take years to put in place.

And did you know the way it reduces carbon isn’t from how the fuel is burned? It’s actually rooted in material that the fuel is made from, the production process, and how it is delivered to airplanes. That’s why we use the term “lifecycle” carbon emissions.

SAF offers a huge opportunity, but it doesn’t come without challenges as we try to scale. 

In our next video, we’ll talk a bit more about the barriers to making SAF mainstream, and our plan to overcome those challenges. We’ll also address our broader focus on innovation and approach to navigating the future of sustainability as more innovations come to life. 

Full transcript

Making air travel more sustainable isn’t something we can solve overnight.

The actions we take today across our operation will set us up for a more sustainable future that benefits not only our employees and guests, and the communities where we live and travel, but also the planet.

So as we continue to explore our “Four F’s” of sustainability: FLIGHTS, FLEET, FUEL, and FUTURE…

Let’s take a closer look at the future of aviation sustainability.

And a quick introduction for those new to the series, I’m JP Wilson—Alaska Airlines’ Chief Pilot based in Portland, Oregon. 

To meet our ambitious goals and drive lasting change we’re focused on working with forward thinking partners, making investments in new technologies, driving supply chain innovations, and advocating for effective public policy. 

We’re partnering with e-fuel startups, tech leaders, universities and scientists to develop additional paths to Sustainable Aviation Fuel while working to increase its availability on the West Coast.

For now, SAF remains the most promising path to meaningful change. That’s why we’re focusing on advancing the marketplace. 

Our challenge today is that there is not enough SAF at a volume or price that can support the industry’s operational needs.

This has resulted in SAF accounting for less than 1% of the total aviation fuel supply.

The biggest opportunity for growing that number is growing awareness and investment. Through the help of government incentives and policy changes, SAF can become more available and less expensive, making it a mainstream solution.

We want guests to join our journey in creating collective awareness for SAF. With public support, we can move SAF from an emerging technology to another tool in our sustainability toolkit.

We’re also giving guests the option to help pay for SAF, you’ll find this option available when booking upcoming Alaska flights. It’s just another way to kickstart this important technology for our future.

Thanks for joining me on this journey as we flew through Alaska Airlines’ path to sustainability. Through our ambitious approach, we’re working tirelessly to become the first airline to reach net-zero carbon emissions by 2040. 

Our path to net-zero is clear, but we will continue evolving and innovating with our partners as we implement and discover exciting solutions.

Take care, and for everyone at Alaska Airlines, we hope to see you soon. 

Learn more

Alaska Airlines flies one of the last Pearl Harbor survivors to his final resting place

Photos by Ingrid Barrentine | Video by Karina Matias

Alaska Airlines had the tremendous honor of flying one of the last known Pearl Harbor survivors, Naval Chief Petty Officer Richard Clyde Higgins, to his final resting place today via Flight AS 1172 from Portland, Ore. (PDX) to Los Angeles (LAX). Chief Higgins was transferred to the aircraft by members of Alaska’s Fallen Solider Program team.

The flight was flown by Alaska Captain Adrienne Grechman. Captain Grechman was requested by the family to fly Chief Higgins to LAX after the two connected and stayed in touch after Captain Grechman flew him to Honolulu for the 80th anniversary of the attacks, as part of an Honor Flight.

Full media kit – including video of the ceremony – can be found:
MEDIA KIT

For additional information, please reach out to newsroom@alaskaair.com

Alaska Airlines welcomes STARLUX Airlines to Seattle, our hometown airport 

Seattle becomes STARLUX’s third nonstop U.S. destination from Taipei with its world-class service and amenities; premier carrier is one of our newest global airline partners 

One of Alaska Airlines’ newest global partners, STARLUX Airlines, announced today it will begin new nonstop service this summer between our hometown airport in Seattle and Taipei. STARLUX’s inaugural flight from Seattle is scheduled for Aug. 16. The airline will initially offer three flights weekly with connections to destinations across Asia. As an added convenience for our guests, STARLUX flights from the West Coast to Taipei can now be purchased directly at alaskaair.com, including the new Seattle flight. 

STARLUX launched its inaugural transpacific service between Taipei and Los Angeles in April 2023. Then in December, STARLUX began service between Taipei and San Francisco. Los Angeles, San Francisco and Seattle are gateway airports for Alaska, allowing our guests to have convenient connectivity with STARLUX flights. Another big bonus: Our Mileage Plan members can earn and redeem miles on STARLUX. 

We’re proud to be STARLUX’s first airline partner and excited about the possibilities for our guests with this premier international airline beginning service at our main hub in Seattle,” said Brett Catlin, vice president of loyalty, alliances and sales at Alaska Airlines. “STARLUX delivers an exceptional experience in all classes of service, but if you’re fortunate enough to fly in first or business class, prepare to be pampered.” 

STARLUX provides an international gateway through its main hub in Taipei with connections to more than 20 destinations across Asia, including Bangkok, Thailand; Hanoi, Vietnam; Penang, Malaysia; Cebu, Philippines; Singapore; Macau and more than nine destinations in Japan.

“STARLUX’s broadened transpacific routes reaffirm our dedication to expanding our U.S. network and to elevating the travel experience for our fast-growing customer base,” said Glenn Chai, STARLUX CEO. “As a key economic and technological hub, Seattle is also steeped in diverse cultural influences and home to a thriving Asian community. Moreover, we have finally arrived at the hub of our partner Alaska Airlines. We believe STARLUX and Alaska Airlines will provide seamless service to travelers seeking to reach Asia. STARLUX looks forward to strengthening our connections between these major West Coast cities with Taipei and larger Asia, and to building bridges between these dynamic and vibrant regions.” 

STARLUX will operate the transpacific route with its new-generation Airbus A350-900 aircraft configured in a four-class layout: First, business, premium economy and economy. Travelers in first and business classes enjoy a private space with a sliding door and seats with full-flat and Zero G mode for full relaxation. The extra-legroom premium economy section features a 40-inch Recaro seat with a leg rest and footrest bar. Economy class seats are equipped with leather headrests and a wide seat pitch.   

Business Class on Starlux Airlines

Inflight service on STARLUX includes Taiwanese signature dishes and amenities prepared for passengers in all classes. STARLUX will be offering first and business guests a selection of the best top chef’s creations and local Taiwanese delicacies. The popular STARLUX signature dish yakiniku donburi is served on board. And to bring greater individuality to their air travel experience, all passengers can pre-order meals online so they can enjoy the meal they want. 

Alaska is a member of the oneworld global alliance. With oneworld and our additional airline partners, our guests can earn and redeem miles all over the world through our highly acclaimed Mileage Plan program. Elite status on Alaska automatically matches tier status in oneworld so members can enjoy all the benefits that come with it right away. 

Alaska Airlines brings West Coast flair to premium food and beverage menu this spring 

We’re springing into the season with a fresh and chef-curated inflight menu carefully crafted to join our premium food and beverage line-up—launching this month! As the premier West Coast airline, we’re giving our dishes a West Coast flair with strong influences from Asian and Latin American cuisines. 

As always, the inspiration for creating our menu is based on our guests’ feedback and that’s exactly what we did when developing our spring offerings,” said Todd Traynor-Corey, managing director of guest products at Alaska Airlines. “This is a just a precursor to an exciting year ahead. We can’t wait to share what’s to come on our a premium food and beverage line-up.” 

In First Class, we’re offering meals inspired by dishes from around the world, while adding a West Coast flair, including Birria Beef and Ube Island Pancakes. In Premium Class and Main Cabin, we’re serving fresh salads including the Caul Me Maybe, which is a Mediterranean inspired Salad created in partnership with Seattle-based Evergreens.

Our newest menu is available now, complimentary in First Class on most flights 670 miles and above, and for purchase in Main Cabin on most flights 775 miles or more. 

Check out some of our newest dishes that are inspired by the West Coast:

First Class:  

BBQ Beef & Kimchi Rice  

Smoked BBQ beef burnt ends, served on a kimchi fried rice and topped with fresh green onions. 

Birria Beef  

Tender braised, boneless beef in consommé, marinated black beans and long grain rice, rich in cumin, tomato, and lime flavors. Topped with a fresh pico de gallo salsa.   

Thai Curry
(Vegan/Gluten Free)   

Authentic Thai green curry with coconut milk, ginger, garlic, lemongrass and kaffir lime; with coconut shoots, green papaya, Thai basil, and red chili with vegan meatballs made from heart of palm.  Served over steamed Jasmine rice.  

Tortellini
(to Hawaii only)   

Four-cheese tortellini pasta enrobed in a tangy miso sauce, served with roasted butternut squash, edamame, and fresh arugula.

Banana Bread French Toast    

French-toast style thick banana bread with a tamarind caramel sauce.  Served with creamy scrambled eggs, and pecan candied pork bacon.   

Island Pancakes
(to Hawaii only)    

Ube (purple sweet potato) pancakes with toasted shaved coconut, roasted pineapple, and grilled pork Portuguese sausage. Topped with guava & mint syrup.     

Premium Class & Main Cabin: 

Evergreens™ Caul Me Maybe Salad  

Mediterranean-Inspired Salad with Greek Yogurt Dressing 
Roasted Cauliflower, Roasted Sweet Potato, Feta, Romaine, Spinach, Garbanzo Beans, Golden Raisins, Sunflower Seeds, Cilantro, Chermoula Sauce   

Evergreens™ Change of Greenery Salad   

A Spring Herby Salad with Green Goddess Dressing Chicken, Feta, Watermelon Radish, Jalapeno, Romaine, Mixed Greens, Cucumber, Pickled Red Onion, Sunflower Seeds  

Don’t forget we also just added our first brewed craft beer in a unique can. The ‘Cloud Cruiser’ is our newest IPA, which is brewed by Seattle-based Fremont Brewing® and made with the very best local ingredients. If you’re looking to celebrate happy hour without the  alcohol, check out our non-alcoholic beer made by Best Day Brewing®. 

Remember to use the pre-order option to choose your meal and have it conveniently delivered to your seat on your next flight. Pre-orders are available through the Alaska mobile app or through alaskaair.com from two weeks to 20 hours prior to your flight.  Learn more

Alaska Airlines statement on Boeing  

AS-logo-002

For nearly 60 years, Alaska Airlines has flown Boeing airplanes. We share more than a hometown with Boeing; we share a passion for flying and a commitment to safety. We know the people behind the planes, who have dedicated their careers over these decades to make air travel better and safer. Alaska Airlines is committed to Boeing, and we will do everything we can to contribute to the critical work under way to ensure excellence in production quality and safety.  

Alaska Airlines deepens commitment to Bay Area with new nonstop service between Santa Rosa/Sonoma County and Las Vegas

As the largest carrier at Sonoma County Airport since 2007, we’re now offering service to seven nonstop destinations

Alaska Airlines is deepening its commitment to the San Francisco Bay Area with convenient, nonstop service between California’s wine country and Las Vegas beginning this fall. The daily, year-round flight, which starts Oct. 1, is now the seventh nonstop destination from Charles M. Schulz-Sonoma County Airport.

By this fall, Alaska will operate 13 peak day departures, including nonstop service to Los Angeles, Burbank, Orange County, Seattle, Portland, San Diego and now Las Vegas. Tickets for all routes are now available for purchase at alaskaair.com.

We feel a deep connection with Santa Rosa—Alaska became the first carrier to bring commercial service to Sonoma County Airport nearly two decades ago—and we’ve remained the largest airline at STS serving nearly 2 million guests since then,” said Kirsten Amrine, vice president of network planning and revenue management at Alaska Airlines. “As the only airline serving all four Bay Area airports, including Santa Rosa, San Francisco, San Jose and Oakland, we can’t wait to connect guests between Santa Rosa and Las Vegas and have them experience our premium, award-winning service.”

“We are thrilled with the addition of service from Alaska Airlines to Las Vegas – this route signifies not only our commitment to providing convenient travel options, but also Alaska’s dedication to enhancing connectivity within our community,” said Jon Stout, airport manager at Charles M. Schulz-Sonoma County Airport. “With the expansion of Alaska’s options, we are not just opening up routes, we’re opening doors to new opportunities and experiences for our passengers.  We look forward to the success of this venture and the continued growth of our partnership with Alaska Airlines.”

“Las Vegas offers visitors a wide variety of unparalleled experiences and attractions, from world-class restaurants, A-list headliners and a full calendar of sporting events, there is always something new and exciting for travelers from the Northern California’s Wine Country to discover in Las Vegas,” said H. Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority. “We are excited to welcome Alaska Airlines’ newest nonstop service from Sonoma County to Las Vegas this fall.” 

When heading to Sonoma, Alaska’s guests can take advantage of its Wine Flies Free program, which debuted in 2007 to make it easier for travelers to bring home their favorite bottles of wine from Santa Rosa/Sonoma County.

Oftentimes, wineries are unable to ship cases directly or consumers are faced with costly shipping fees to transport wine. Alaska’s Wine Flies Free solves those challenges by offering each Mileage Plan member the ability to check an entire case – up to 12 bottles of wine – for free.

The new route between Santa Rosa/Sonoma and Las Vegas will be served by the Embraer 175 jet, an aircraft with window and aisle seating; there are no middle seats. Guests will enjoy award-winning service in a three-class cabin that includes First Class and Premium Class; hundreds of free movies and TV shows available for viewing on personal devices; free texting on most flights; and Wi-Fi connectivity for purchase.  

Book now

Introducing Alaska Access: A new subscription service by Alaska Airlines to save on travel planning and costs 

Discover a bundle of exclusive deals with Alaska Access, our newest subscription program that includes discounted Wi-Fi plus more cost-saving tools 

Alaska Airlines is launching a new subscription program for savvy, price-conscious guests that will save them time and money throughout the year. Starting today, travelers can sign up for Alaska Access at just $5 per month to take advantage of exclusive savings.  

Immediately after sign-up, subscribers will receive their first monthly single-use voucher to Alaska’s inflight streaming-fast satellite Wi-Fi. Benefits also include advanced alerts to some of our biggest fare sales of the year. Subscribers will be notified the night before a sale is announced to take advantage of huge savings and seat selection. Alaska Access also offers a calendar view of the lowest fares that are tailored to your favorite destinations, so you never miss out on the best deals.  

We know time is valuable for our guests who are busy balancing a lot in their lives and we kept that in mind when we developed Alaska Access,” said Shane Jones, vice president of business development at Alaska Airlines, “Alaska Access is part of our commitment to make travel more affordable and convenient for everyone – whether planning for your dream vacation or returning home from college. Our new subscription service allows you to discover some of our best deals of the year right at your fingertips, in just minutes.” 

Alaska was the first U.S. airline to introduce a subscription service to travelers in 2022 when it launched Flight Pass. Responding to the continued shift in consumer demand for personalized and tailored experiences, Alaska is yet again leading the industry with this new and unique subscription program that brings value and convenience to travelers.

Alaska Access is rolling out just in time for spring and summer travel planning. This year, Alaska is seeing robust demand from passengers planning their trips and booking their flights months in advance. 

Alaska Access Exclusive Benefits:  

Early Sale Access:

With Alaska Access you’ll be the first to know about some of our biggest sales. Look out for in-app notifications alerting you to the upcoming sale the night before the rest of the world finds out (with the ability to book at sale prices immediately). This means you can book your favorite route times and seats before they’re gone! 

Personalized Fare Page:

We want you to spend less time planning your trip and more time enjoying it! You’ll be able to personalize a fare page through Alaska Access to view some of our lowest fares by money and miles to more than 500 global destinations. It takes the guesswork and time out of finding the best-valued flights on Alaska. 

Single-use Monthly Wi-Fi Voucher:

When you fly with Alaska, staying connected is easy. Each month starting at sign up, you’ll receive a one-time use voucher discount code that allows you to stream, browse and chat on-board using our satellite Wi-Fi.  

Here’s how to sign up: 

Guests can save time and money searching for the best deals to their next vacation spot with Alaska Access at just $5 per month while enjoying Alaska’s premium products and services, including the most legroom in First* and Premium Class and the most generous loyalty program with the fastest path to elite status. It’s easy to sign up for Alaska Access – click here for more details, including Terms and Conditions. Alaska Access is powered by Recurly, a leading subscription management and billing platform. 

Sign Up

*Out of any U.S. Airline excluding lie-flat equipped aircraft 

FOR MEDIA:

Download high res photos from our media kit here.

It’s official: Alaska Airlines technicians vote YES on new contract 

Alaska Airlines’ aircraft maintenance technicians, maintenance controllers and other employees who support aircraft maintenance and are represented by the Aircraft Mechanics Fraternal Association (AMFA) have ratified a new five-year contract.

The agreement, which was negotiated in 12 months, includes significant improvements such as increased pay, retirement contribution increases, and quality of life improvements. With this recently closed deal, Alaska Airlines has ratified seven contracts across six represented groups since 2022.  

“The expertise, professionalism and dedication of our aircraft technicians is unmatched,” said CEO Ben Minicucci. “I’m proud to have them working under a new contract just four months after their previous contract was amendable. This contract reflects the critical contributions of our technicians, improves their quality of life, and reinforces Alaska’s foundation for long-term success.”  

“This agreement not only includes justifiable increases in pay, benefits, and quality of life, it gives our members a framework for fulfilling their careers with Alaska Airlines,” said Bret Oestreich, AMFA National President.

“Thanks to our negotiating committee, we were able to secure protections in headcount and work rules, as well as job security for work performed by our members for decades. AMFA prioritized the interests of all its members in various classifications when bargaining the deal, and this agreement shows the importance of our members remaining unified and AMFA’s strength at the bargaining table,” Oestreich continued. “Our focus now shifts to working with Alaska Airlines to attract and retain qualified, skilled professionals, and this industry-leading contract will make that job much easier.” 

Effective as of the previous contract’s amendable date (October 17, 2023), the new contract contains: 

  • Wage increases including a top-of-scale rate of $65.85 for technician classifications. 
  • Quality of life improvements to schedules to reduce life disruptions, and incorporates seniority for shift times to recognize length of service.  
  • Retirement contribution increases and caps to health care costs. 
  • Language changes that allow for increased productivity. 

The previous contract with AMFA became amendable in October 2023. Contracts in the airline industry do not expire. Once they become amendable, the current contract remains in effect until a new agreement is ratified. 

Meet a pilot defying boundaries: From combat flights in Afghanistan to missions in Antarctica, now leading a team at Alaska 

Video by Ingrid Barrentine | Photos by Ingrid Barrentine and Joe Nicholson

Jennifer Kelsey’s love for air shows started when she was a teenager. Every summer, she would visit her family in Oshkosh, Wisconsin and marvel at the planes soaring in the sky. She was determined to fly one herself, so she worked hard to save money for lessons and soloed in a Cessna 150 at 16.  

Kelsey attended Embry Riddle Aeronautical University and then joined the Air National Guard, flying the C-130 Hercules in missions from Afghanistan and Antarctica. She joined Alaska in 2005, where she’s had a storied career, moving from captain to flight operations duty officer to check pilot. This year, she became fleet captain, a role that combines her love of flying with leading a team.  

Kelsey admits that being a female pilot in a predominantly male profession has its challenges, but she is grateful for the pioneering women who cleared the runway for her, both in the military and in her civilian career. She is eager to inspire more women to pursue careers as pilots at Alaska Airlines and Horizon Air. 

“I am a pilot and I belong at Alaska.”

– Jennifer Kelsey

“I Am …” at Alaska Airlines

Our “I Am…” Campaign kicked off in January to celebrate Heritage Months and the diversity of our employees. Keep an eye out for the “I Am…” logo throughout the year to read their inspiring stories.

We’re sharing Jennifer’s story in honor of Women’s History Month. Alaska Airlines hopes more young women will seek out exciting careers as pilots and more. Annual events like Aviation Day offer hands-on learning experiences from industry professionals to better understand the complexity of the jobs and inspire career paths. 

In 2022, Alaska and Horizon teamed up with Hillsboro Aero Academy, a premier flight school in the Pacific Northwest, to launch the Ascend Pilot Academy (APA). This new development program, designed for aspiring pilots, provides a simpler, more financially accessible path to becoming a commercial pilot at Horizon and, eventually, Alaska. The program is part of a larger effort to address a growing pilot shortage and increased travel demand. 

Alaska Airlines flight attendant’s emotional return to hometown in Guatemala 

Video by Karina Matias | Photos by Ingrid Barrentine

Orly buttoned up his vest, slid on his glasses and took one last look at himself in the mirror. He had done this thousands of times before, but today, putting on his Alaska Airlines uniform felt much different.  

For the first time since becoming a flight attendant 12 years ago, Orly was working a flight to Guatemala – his home country.  

“I cried when Alaska Airlines announced we were going to start flying nonstop to Guatemala last December, I couldn’t believe it,” he said. “I went to headquarters wearing my Guatemala t-shirt so I could thank the company. My dream job of being a flight attendant is now allowing me to see my family much easier than before – now I can visit them when I’m there for work.” 

Alaska added daily, year-round service to Guatemala from Los Angeles in December last year, which allowed Orly to spend Christmas with his family for the first time since 1985.

Before then, the price of flying home was always out of reach. When he became a flight attendant at Alaska, he was able to list as a stand-by passenger on other airlines to visit Guatemala. However, flights were always full during the holidays as travelers flocked to return home to their family and friends.  

The challenge of not being able to easily snag a seat on another airline to Guatemala took a painful emotional turn in 2022 when his family called to tell him his mother was in the hospital. Doctors couldn’t reassure them she was going to make it.  

“I tried a couple different airlines, but flights were sold out, so I purchased a last-minute $1,500 ticket on an airline,” he said. “I didn’t care about the price, I had to go see my mom. Soon after I arrived, my mom had a stroke. I was distraught. I almost hadn’t made it.” 

Orly’s mother celebrated her 88th birthday in January of this year. Thanks to Alaska’s latest destination, he was able to fly back home to join in the celebration with her.

“When we looked at the map of places we wanted to fly last year, Guatemala stood out for us because it’s full of outdoor adventures, history and natural beauty,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines. “But what struck me the most was the deep, meaningful connection our guests and employees, like Orly, have with this beautiful country. It’s exciting to offer West Coast travelers the convenience of returning to their home country or discovering Guatemala for the first time with a daily, nonstop flight.” 

In January, during his first assigned flight to Guatemala, Orly paused to look around at the guests. He said there were many grandparents going back home to visit their families and tourists looking forward to experiencing the generosity that Guatemalans are known for.  

That kindness is felt until the very end of their trips when they fly Alaska. 

Our customer service agents based in Guatemala write personal ‘thank you’ notes and postcards to our passengers and place them on their seats before they board,” Orly said. “It’s our way of showing our gratitude for visiting our country and letting them know we are always ready to welcome you back with open arms.” 

Discover Guatemala with Orly’s Expert Travel Guide!

Must-see spots: 

  • Tikal in the city of Peten: these magnificent pyramids were built by our ancestors, the Mayans. In Peten, we discover some of our beginnings, our roots and rich history, including Prince Tecun Uman – a true warrior and hero to Guatemala.  
  • Antigua Guatemala: this breathtaking place is loved by many people from all over the world. Built in a beautiful Baroque style in July 25th 1524, the city was named “la ciudad De Santiago de los Caballeros de Guatemala” (the city of Saint James of the knights of Guatemala). It is guarded by this grand Volcano that you can spot from almost every corner of the streets – our “Water Volcano” as we call it.  
  • “Panajachel” with the famous Lake Atitlan: this amazing body of water is surrounded by three beautiful volcanos on the southern part of the lake. The basin of the lake is of volcanic origin; it is basically a massive crater from around 84000 years ago. The legends about the lake are intriguing and mystic. Make sure when you leave the lake to stop at Chichicastenango, a beautiful town full of amazing colorful textiles and traditions.  

Lesser-known gems:  

  • Guatemala has vast locations for hiking, especially on our volcanos. I hiked our Water Volcano in Antigua when I was 12 years old and spent the night inside the crater with my best friend and Godfather – a memory I will treasure forever and will never forget. The view of the new Guatemala was amazing. 
  • Hike El biotopo de Guatemala, located in the town of Purulha to see a vast diversity in birds, including our national bird El Quetzal; this has to be one of the most beautiful hikes I have ever seen. Pro tip: be very quiet and peaceful and you may have the blessing to see our national bird flying free, a total serene experience to embrace nature at its best. 
  • El Castillo de San Felipe (San Felipe’s Castle) is a Spanish colonial fort located on lake Izabal that is connected with the Caribbean Sea via Dulce River.

Action-packed activities:  

  • Las Cuevas de Larkin in Champey  (the Caves of Larkin) is a wonderful adventure where you can take a dip in the clearest of waters on a beautiful hot summer day – for sure worth exploring. 
  • Tikal and those fascinating pyramids. You will take a hike through the jungles of Peten, Guatemala, you will be able to see wildlife. As I was listening to our tour guide telling wonderful stories I encountered our first temple. The magnificent structure left me speechless as I just stood there quietly wondering how this was built.  

Places for foodies:  

  • In Guatemala — El Adobe, if you want to experience pure traditional Guatemalan food to delight your gastronomic palate and enjoy traditional music with the sound of our instrument called “Marimba.” 
  • For refined dining for a special night, visit Flor de Lis, where you can taste modern cooking using ancestral process inspired by The Popol Vuh.   
  • Try our fried chicken, Pollo Campero. During lunchtime there is a long wait to get a table. As far as I know the recipe is top secret. 
Book your next trip to Guatemala

Explore the possibilities while earning miles and saving money with Alaska Vacations 

Alaska Airlines is partnering with Expedia to bring you Alaska Vacations, a convenient, one-stop portal to thousands of possibilities for your next dream vacation. Alaska Mileage Plan™ members can now breeze through travel planning by bundling their flights, hotels, car rentals and activities with Alaska Vacations—all while unlocking savings and earning miles every step of the way. 

Alaska already offers the most generous loyalty program with the fastest path to elite status—and now we’re making memories even more rewarding by giving guests another way to earn miles through Alaska Vacations in partnership with Expedia. 

“Our partnership with Expedia gives guests a convenient way to book their next trip and experience an award-winning loyalty program on the premier airline of the West Coast,” said Courtney Lansing,  managing director of business development and products at Alaska Airlines. “Alaska Vacations allows you to explore new destinations or book last-minute deals while earning miles toward your next dream vacation. By bundling your flight, hotel and activities through Alaska Vacations you’re also saving money, which is a win all-around.” 

The one-stop travel portal powered by Expedia Group seamlessly integrates flights, car rentals and access to thousands of properties worldwide into customizable packages so travelers can book their entire journey with ease.

✈️ Here’s how Alaska Vacations works 🧳 

Book with ease & save while doing it 
  • Powered by Expedia. Access thousands of properties globally so you can book with peace of mind.
  • Freedom to be flexible. Most hotels offer free cancellation if your plans change.
  • Here to help. 24/7 support to help with your travel plans.
Get rewarded with every booking: 
  • Alaska Airlines Mileage Plan Members will earn miles for every package booked via Alaska Vacations, on top of the normal flight miles earned.
Earn even more with the Alaska Airlines Visa® card 
  • Alaska Airlines Visa® cardholders earn 3 miles per $1 spent on eligible Alaska Vacations packages when using their card to book. 
  • Become an Alaska Mileage Plan member of the most rewarding loyalty program in the industry and start earning miles now! There’s a reason our loyal flyers are MVPs: 
    • Our members earn more miles on average than other airlines. 
    • Earn miles every time you fly. 
    • And more. 
Join our Mileage Plan to start earning miles with Alaska Vacations!

Guests share their appreciation for Alaska Airlines and its employees 

Our guests frequently express their gratitude for the premium service they receive while flying Alaska Airlines and its remarkable team, including flight attendants, pilots, customer service agents, customer care and beyond. Our dedicated team consistently delivers reliable and compassionate service to our guests each day.

In celebration of Employee Appreciation Day, we’re delighted to shine a spotlight on some of the heartfelt thank-you notes. ❤️

“I would like to thank Cheryl for her superb service in first class. She is attentive, proactive, and professional. Cheryl worked tirelessly throughout the flight to make sure that the passengers had the best possible experience. I have flown a lot over the years all around the world, and my mom and I both agree that Cheryl is one of the best flight attendants we’ve met,” the guest said. – SAN to ORD

  

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