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Embrace safe, responsible and mindful travel in Hawaii

Like many Hawaiian words, “kuleana” is a complex term that is difficult to express concisely in English. Kuleana embraces multiple concepts, including integrity, responsibility, stewardship, courtesy, tradition and respect for nature (and natural hazards). Before you fly to paradise on Alaska Airlines, learn how to protect the things that make Hawaii special.

Earth Month: 5 ways you can join Alaska Airlines in caring for the planet

At Alaska, we make conscious choices every day to reduce the impact of our operations in big ways—like purchasing the most fuel-efficient aircraft and using sustainable aviation fuels – and seemingly little ones like composting coffee grounds onboard and using locally made food and beverages. Every action has an impact. We are also here to help our guests find ways to be a conscious traveler and lighten their carbon footprint. See how we’re making progress, and how you can join us.

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