Meet Alaska’s social care team
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Top row, left-to-right: Jake Reardon, Allen Waldo, Michael Roy, John Kim
Bottom row, left-to-right: Jordan Fletcher, Angel Lessard, Linnea Kiilsgaard, Andre Raden
You may not be able to pick them out of a crowd, but if you’ve ever tweeted at Alaska Airlines, chances are you’ve gotten travel tips from Linnea or football scores from Andre, help with a seat assignment from Michael or an answer to a pre-trip question from Jordan.
They’re part of Alaska’s social care team, a small-and-mighty group of customer care representatives listening to customers on Facebook and Twitter Monday-Friday 6 a.m. to 9 p.m. and Saturday 9 a.m. to 4 p.m. PST.
The team formed in August 2012, with a select group of customer care representatives with an interest in social media. They rotate shifts between answering questions on Twitter and Facebook and answering customer care phone calls.
The social care team works closely with Alaska’s social media marketing team: David Scotland, Alaska’s manager of search and social media, and Shannon Johnson, Alaska’s social media specialist. Together they plan content, strategy and promotions for Alaska’s social channels.
“I’ve learned so much about how useful social is since having my team assist customers on our social channels,” says Trudy Dobbins, Alaska’s manager of customer care. “Customers on Twitter and Facebook speak loudly. These sites are very powerful tools to get your voice heard and it’s important we’re there to listen and assist.”
And for those who want to be heard – @AlaskaAir is listening.