Alaska Airlines is setting sustainable goals to make flying matter
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The onset of the COVID-19 pandemic changed many of your plans and ours. On top of the public health crisis, many around the country and world have lost their jobs and are experiencing an unprecedented amount of uncertainty. Our eyes have also been opened wider to the senseless race-related violence and painful experiences that our Black neighbors, friends and colleagues live with every day. In addition, the challenge of climate change remains critical to address. These are not easy times, but they do remind us how deeply we are connected, and how critical our individual and collective actions are.
At Alaska Airlines, we know something about connection: our top priority is to connect people safely, with fantastic travel experiences and a workplace our employees are proud of. Flying is – and will remain – an important part of how we see family, do business, learn about other cultures and explore the world. It’s up to us to keep it thriving for many years to come and to do so in a way that is responsible to all those who depend on us.

A few years ago, we began using the term “LIFT” for our long-time efforts around environmental and social impact, riffing on the physics principle at the root of aviation. And today, we released our 2019 LIFT Report, which includes data we use to hold ourselves accountable for goals set over the last decade to measure our performance and progress in these areas. The report shares progress in areas such as fuel emissions, waste management and reduction, employee engagement, and supplier labor practices – and 2020 goal attainment in areas such as safety and supporting education opportunity.
This year, to increase transparency, we are also reporting according to Sustainable Accounting Standards Board (SASB) guidelines including deeper commentary on safety and climate. We are proud of our industry leadership on aviation safety and have expanded that focus to the personal health and safety of our guests and employees in light of COVID-19. We also know that our greatest material impact is the carbon generated through burning fuel in our operation and that this has an impact on the climate. We hold ourselves accountable to continue to address that impact through ongoing effort to improve fuel efficiency, use of sustainable aviation fuels and investment in carbon offsets.
This work is as imperative as ever to address racial equity, economic opportunity, and climate change. In the next year, we will roll out new five-year objectives to reflect our commitments in each of these areas, including our impact on carbon, waste and water. We’ve learned from the coronavirus pandemic that our collective actions have impacts around the globe – and, that they can change a trend. These global challenges will require action from all of us. We are grateful for your support and partnership on this continued journey in creating “lift.”
Here are some of our sustainability efforts:
We’re reducing aircraft emissions by:
- Investing in sustainable aviation fuels that are renewable and produce less emissions.
- Purchasing more efficient aircraft and upgrading existing planes with advanced design features.
- Using technology to fly safer routes that use less fuel.
We’re producing less waste by:
- Running the most comprehensive in-flight recycling program of any U.S. airline.
- Becoming the first airline to eliminate plastic straws and stir sticks and encouraging guests to reduce single-use plastic bottles by bringing their own water bottle with our #FillBeforeYouFly campaign.
We’re making flying matter by:
- Partnering with local non-profits, like Make-A-Wish and the Alaska Native Science and Engineering Program.
- Donating Charity Miles and tickets to our community partners.
Many of these initiatives are truly employee-driven.

Our robust recycling program (which we’re itching to return to) began in the mid-80s from the passion of a Horizon Air flight attendant. Though inflight recycling is paused during Covid-19 to reduce risk for guests and employees alike, we look forward to restarting on all our flights.

Our business resource groups, such as the Green Team and Air Group Black Employees Allies & Advocates (ABEA) push us to learn and continue to improve. They’ve created training and education programs, connected employees to volunteer and mentor to support young people’s educational and career advancement, and helped galvanize installation of water bottle filling stations and a move to #FillBeforeYouFly away from plastic water bottles in our offices.

Our safety reporting systems are a top priority every day – and since 2014, Alaska Air Group has honored more than 1,200 employees with the Safe Operations Award & Recognition (SOAR) program, in which peers nominate their fellow employees who’ve gone above and beyond to keep our operation safe.
See the full 2019 report here
We can’t do it alone.
When it comes to making an impact, we all have a role to play. At Alaska Airlines we are building toward a more equitable and sustainable future. With your help, we can make flying matter and help our planet thrive.
Here’s what you can do:
#FillBeforeYouFly: We’re partnering with The Lonely Whale to reduce plastic bottles by making sure you fill up your reusable water bottle before you board. Every time you bring a prefilled water bottle on an Alaska flight and post it to social media with the hashtag #FillBeforeYouFly, we are planting a tree with help from the Bonneville Environmental Foundation. Learn more

Donate Charity Miles: Our Charity Miles program offers members a unique and meaningful way to support important causes and use travel for impact. In 2019, our passengers donated 73 million miles, valued at over $2 million, to [10 partners, including The Nature Conservancy and the National Forest Foundation]. Read more

Pack light, fly direct, and purchase carbon offsets: Every pound you bring on the plane and every mile you travel matters. We encourage every guest to take the least amount of luggage possible and to pick the most direct flights to reduce the amount of emissions it takes to get you and your luggage to your destination. If you want to do more, you can offset your travel by participating in our carbon offset program. More info
Learn more about our sustainability efforts at FlySustainably.com.













“At my department I’m able to look like myself and not have to alter my appearance, which I am very grateful for.” – Amiya, a central baggage agent based in Seattle. She’s worked at Alaska for 1 year.
“The reason I am able to live my true life is because brave people have stood up against injustices and fought for my freedom to live. That is something to be proud of, something to be thankful for, and something to celebrate!” – Corey, a flight attendant based in Portland for 2.5 years.
“Alaska has opened the doors for me and welcomed me with open arms and said ‘we take you for who you really are’ and that feeling in my heart is amazing. I’m always grateful and honored to be able to represent this company with pure integrity of who I am. The Drill Team (Alaska’s dedicated group of flight attendants that dance routines at large events like Pride] is my escape to my dance world and allows me to pay forward what Alaska has done for me. Last year, Alaska’s Pride dance routine was amazing! Full attitude sass and pride.” – Orly, a flight attendant based in Seattle. He’s been with Alaska for 8 years.
“Being interviewed by Living808 TV on top of our Alaska Pride Float in my hometown of Honolulu with my wife, our daughter, and my sister dancing alongside me in the Parade. I got to tell the world how proud I am to be gay and to work for a company who celebrates me for that!” – Rasha, Alaska flight attendant for 3.5 years, based in Portland.
“I celebrate knowing how far we’ve come, but also how far we have to go. All the hard work we put into getting our Alaska contingent in parades, I’m rewarded by watching our employees celebrate the ability to be themselves and represent a company that supports them.” – Chad, a reservations workforce planning specialist in Seattle. He has been with Alaska for 16 years.
“Watching employees at every level of our organization from frontline employees to the CEO volunteer at Pride events and celebrate our ability to bring our whole selves to work is truly rewarding and inspiring.” – Kevin, a central baggage service manager in Seattle. He has been with Alaska for 17 years.
“Pride means not having to be scared to be who we are, to not hide and show everyone what acceptance is … I am grateful every day working at Alaska Airlines, where coworkers become friends and our passengers reach out to thank me for being a role model for so many.” – Jennifer, first officer based in Los Angeles. She’s been with Alaska for 4 years.





