Alaska Airlines’ aircraft maintenance technicians, maintenance controllers and other employees who support aircraft maintenance and are represented by the Aircraft Mechanics Fraternal Association (AMFA) have ratified a new five-year contract.
The agreement, which was negotiated in 12 months, includes significant improvements such as increased pay, retirement contribution increases, and quality of life improvements. With this recently closed deal, Alaska Airlines has ratified seven contracts across six represented groups since 2022.
“The expertise, professionalism and dedication of our aircraft technicians is unmatched,” said CEO Ben Minicucci. “I’m proud to have them working under a new contract just four months after their previous contract was amendable. This contract reflects the critical contributions of our technicians, improves their quality of life, and reinforces Alaska’s foundation for long-term success.”
“This agreement not only includes justifiable increases in pay, benefits, and quality of life, it gives our members a framework for fulfilling their careers with Alaska Airlines,” said Bret Oestreich, AMFA National President.
“Thanks to our negotiating committee, we were able to secure protections in headcount and work rules, as well as job security for work performed by our members for decades. AMFA prioritized the interests of all its members in various classifications when bargaining the deal, and this agreement shows the importance of our members remaining unified and AMFA’s strength at the bargaining table,” Oestreich continued. “Our focus now shifts to working with Alaska Airlines to attract and retain qualified, skilled professionals, and this industry-leading contract will make that job much easier.”
Effective as of the previous contract’s amendable date (October 17, 2023), the new contract contains:
Wage increases including a top-of-scale rate of $65.85 for technician classifications.
Quality of life improvements to schedules to reduce life disruptions, and incorporates seniority for shift times to recognize length of service.
Retirement contribution increases and caps to health care costs.
Language changes that allow for increased productivity.
The previous contract with AMFA became amendable in October 2023. Contracts in the airline industry do not expire. Once they become amendable, the current contract remains in effect until a new agreement is ratified.
Meet a pilot defying boundaries: From combat flights in Afghanistan to missions in Antarctica, now leading a team at Alaska
Video by Ingrid Barrentine | Photos by Ingrid Barrentine and Joe Nicholson
Jennifer Kelsey’s love for air shows started when she was a teenager. Every summer, she would visit her family in Oshkosh, Wisconsin and marvel at the planes soaring in the sky. She was determined to fly one herself, so she worked hard to save money for lessons and soloed in a Cessna 150 at 16.
Kelsey attended Embry Riddle Aeronautical University and then joined the Air National Guard, flying the C-130 Hercules in missions from Afghanistan and Antarctica. She joined Alaska in 2005, where she’s had a storied career, moving from captain to flight operations duty officer to check pilot. This year, she became fleet captain, a role that combines her love of flying with leading a team.
Kelsey admits that being a female pilot in a predominantly male profession has its challenges, but she is grateful for the pioneering women who cleared the runway for her, both in the military and in her civilian career. She is eager to inspire more women to pursue careers as pilots at Alaska Airlines and Horizon Air.
“I am a pilot and I belong at Alaska.”
– Jennifer Kelsey
“I Am …” at Alaska Airlines
Our “I Am…” Campaign kicked off in January to celebrate Heritage Months and the diversity of our employees. Keep an eye out for the “I Am…” logo throughout the year to read their inspiring stories.
We’re sharing Jennifer’s story in honor of Women’s History Month. Alaska Airlines hopes more young women will seek out exciting careers as pilots and more. Annual events like Aviation Day offer hands-on learning experiences from industry professionals to better understand the complexity of the jobs and inspire career paths.
In 2022, Alaska and Horizon teamed up with Hillsboro Aero Academy, a premier flight school in the Pacific Northwest, to launch the Ascend Pilot Academy (APA). This new development program, designed for aspiring pilots, provides a simpler, more financially accessible path to becoming a commercial pilot at Horizon and, eventually, Alaska. The program is part of a larger effort to address a growing pilot shortage and increased travel demand.
Alaska Airlines flight attendant’s emotional return to hometown in Guatemala
Video by Karina Matias | Photos by Ingrid Barrentine
Orly buttoned up his vest, slid on his glasses and took one last look at himself in the mirror. He had done this thousands of times before, but today, putting on his Alaska Airlines uniform felt much different.
For the first time since becoming a flight attendant 12 years ago, Orly was working a flight to Guatemala – his home country.
“I cried when Alaska Airlines announced we were going to start flying nonstop to Guatemala last December, I couldn’t believe it,” he said. “I went to headquarters wearing my Guatemala t-shirt so I could thank the company. My dream job of being a flight attendant is now allowing me to see my family much easier than before – now I can visit them when I’m there for work.”
Alaska added daily, year-round service to Guatemala from Los Angeles in December last year, which allowed Orly to spend Christmas with his family for the first time since 1985.
Before then, the price of flying home was always out of reach. When he became a flight attendant at Alaska, he was able to list as a stand-by passenger on other airlines to visit Guatemala. However, flights were always full during the holidays as travelers flocked to return home to their family and friends.
The challenge of not being able to easily snag a seat on another airline to Guatemala took a painful emotional turn in 2022 when his family called to tell him his mother was in the hospital. Doctors couldn’t reassure them she was going to make it.
“I tried a couple different airlines, but flights were sold out, so I purchased a last-minute $1,500 ticket on an airline,” he said. “I didn’t care about the price, I had to go see my mom. Soon after I arrived, my mom had a stroke. I was distraught. I almost hadn’t made it.”
Orly’s mother celebrated her 88th birthday in January of this year. Thanks to Alaska’s latest destination, he was able to fly back home to join in the celebration with her.
“When we looked at the map of places we wanted to fly last year, Guatemala stood out for us because it’s full of outdoor adventures, history and natural beauty,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines. “But what struck me the most was the deep, meaningful connection our guests and employees, like Orly, have with this beautiful country. It’s exciting to offer West Coast travelers the convenience of returning to their home country or discovering Guatemala for the first time with a daily, nonstop flight.”
In January, during his first assigned flight to Guatemala, Orly paused to look around at the guests. He said there were many grandparents going back home to visit their families and tourists looking forward to experiencing the generosity that Guatemalans are known for.
That kindness is felt until the very end of their trips when they fly Alaska.
Our customer service agents based in Guatemala write personal ‘thank you’ notes and postcards to our passengers and place them on their seats before they board,” Orly said. “It’s our way of showing our gratitude for visiting our country and letting them know we are always ready to welcome you back with open arms.”
Discover Guatemala with Orly’s Expert Travel Guide!
Must-see spots:
Tikal in the city of Peten: these magnificent pyramids were built by our ancestors, the Mayans. In Peten, we discover some of our beginnings, our roots and rich history, including Prince Tecun Uman – a true warrior and hero to Guatemala.
Antigua Guatemala: this breathtaking place is loved by many people from all over the world. Built in a beautiful Baroque style in July 25th 1524, the city was named “la ciudad De Santiago de los Caballeros de Guatemala” (the city of Saint James of the knights of Guatemala). It is guarded by this grand Volcano that you can spot from almost every corner of the streets – our “Water Volcano” as we call it.
“Panajachel” with the famous Lake Atitlan: this amazing body of water is surrounded by three beautiful volcanos on the southern part of the lake. The basin of the lake is of volcanic origin; it is basically a massive crater from around 84000 years ago. The legends about the lake are intriguing and mystic. Make sure when you leave the lake to stop at Chichicastenango, a beautiful town full of amazing colorful textiles and traditions.
Lesser-known gems:
Guatemala has vast locations for hiking, especially on our volcanos. I hiked our Water Volcano in Antigua when I was 12 years old and spent the night inside the crater with my best friend and Godfather – a memory I will treasure forever and will never forget. The view of the new Guatemala was amazing.
Hike El biotopo de Guatemala, located in the town of Purulha to see a vast diversity in birds, including our national bird El Quetzal; this has to be one of the most beautiful hikes I have ever seen. Pro tip: be very quiet and peaceful and you may have the blessing to see our national bird flying free, a total serene experience to embrace nature at its best.
El Castillo de San Felipe (San Felipe’s Castle) is a Spanish colonial fort located on lake Izabal that is connected with the Caribbean Sea via Dulce River.
Action-packed activities:
Las Cuevas de Larkin in Champey (the Caves of Larkin) is a wonderful adventure where you can take a dip in the clearest of waters on a beautiful hot summer day – for sure worth exploring.
Tikal and those fascinating pyramids. You will take a hike through the jungles of Peten, Guatemala, you will be able to see wildlife. As I was listening to our tour guide telling wonderful stories I encountered our first temple. The magnificent structure left me speechless as I just stood there quietly wondering how this was built.
Places for foodies:
In Guatemala — El Adobe, if you want to experience pure traditional Guatemalan food to delight your gastronomic palate and enjoy traditional music with the sound of our instrument called “Marimba.”
For refined dining for a special night, visit Flor de Lis, where you can taste modern cooking using ancestral process inspired by The Popol Vuh.
Try our fried chicken, Pollo Campero. During lunchtime there is a long wait to get a table. As far as I know the recipe is top secret.
Alaska Airlines is partnering with Expedia to bring you Alaska Vacations, a convenient, one-stop portal to thousands of possibilities for your next dream vacation. Alaska Mileage Plan™ members can now breeze through travel planning by bundling their flights, hotels, car rentals and activities with Alaska Vacations—all while unlocking savings and earning miles every step of the way.
Alaska already offers the most generous loyalty program with the fastest path to elite status—and now we’re making memories even more rewarding by giving guests another way to earn miles through Alaska Vacations in partnership with Expedia.
“Our partnership with Expedia gives guests a convenient way to book their next trip and experience an award-winning loyalty program on the premier airline of the West Coast,” said Courtney Lansing, managing director of business development and products at Alaska Airlines. “Alaska Vacations allows you to explore new destinations or book last-minute deals while earning miles toward your next dream vacation. By bundling your flight, hotel and activities through Alaska Vacations you’re also saving money, which is a win all-around.”
The one-stop travel portal powered by Expedia Group seamlessly integrates flights, car rentals and access to thousands of properties worldwide into customizable packages so travelers can book their entire journey with ease.
✈️ Here’s how Alaska Vacations works 🧳
Book with ease & save while doing it
Powered by Expedia. Access thousands of properties globally so you can book with peace of mind.
Freedom to be flexible. Most hotels offer free cancellation if your plans change.
Here to help. 24/7 support to help with your travel plans.
Get rewarded with every booking:
Alaska Airlines Mileage Plan Members will earn miles for every package booked via Alaska Vacations, on top of the normal flight miles earned.
Earn even more with the Alaska Airlines Visa® card
Alaska Airlines Visa® cardholders earn 3 miles per $1 spent on eligible Alaska Vacations packages when using their card to book.
Become an Alaska Mileage Plan member of the most rewarding loyalty program in the industry and start earning miles now! There’s a reason our loyal flyers are MVPs:
Our members earn more miles on average than other airlines.
Our guests frequently express their gratitude for the premium service they receive while flying Alaska Airlines and its remarkable team, including flight attendants, pilots, customer service agents, customer care and beyond. Our dedicated team consistently delivers reliable and compassionate service to our guests each day.
In celebration of Employee Appreciation Day, we’re delighted to shine a spotlight on some of the heartfelt thank-you notes. ❤️
“I would like to thank Cheryl for her superb service in first class. She is attentive, proactive, and professional. Cheryl worked tirelessly throughout the flight to make sure that the passengers had the best possible experience. I have flown a lot over the years all around the world, and my mom and I both agree that Cheryl is one of the best flight attendants we’ve met,” the guest said. – SAN to ORD
We love to hear from you! Follow @alaskaair on social
Whether you’re a seasoned globetrotter or a newbie wanderluster, below are some tips to help you travel like a pro in 2024.👇🏼
1. Take advantage of apps
Keeping your things organized can be a struggle, especially during those early morning airport visits!
Our Alaska Airlines app keeps your travel needs at your fingertips. You can use it to check in, pay for your bag(s), get your boarding pass(es), track flights, make seat changes, and so much more, right from your phone.
2. Speed through TSA
Consider joining a trusted traveler program to spend less time in line. Membership in programs like TSA Pre-Check®, Global Entry, Nexus or SENTRI grant access to faster security screening lanes at participating airports, where you don’t have to remove your shoes, belts, or light jackets, and your 3-1-1 liquids bag and laptop can stay in your carry-on.
While many of these options require days or weeks for approval, programs like CLEAR offer same-day sign up. Plus, Mileage Plan members enrolling in CLEAR will receive $10 off the standard price of a 12-month CLEAR Plus membership linked to their Alaska Mileage Plan account.
Flying through our hometown?
You can also take advantage of spot saver programs like SEA Spot Saver, a non-membership program in Seattle where you can book a screening timeslot and use a dedicated lane to zoom through the security process. Similar spot saver programs can be found in Calgary, Charleston, Newark, Orlando and Phoenix.
3. Order food for your flight ahead of time
The food line is another one you can skip! Preorder a delicious meal directly to your seat on our app or website ahead of your flight. You can preorder inflight food any time from 2 weeks to 20 hours before travel. See what’s currently on the menu.
4. Feel confident traveling with kids + pets
Stressing over strollers or getting your four-legged family member on a plane? We have resources to help you with that!
Alaska offers complimentary gate checks for strollers and car seats, ensuring that they are out of your way on board, but ready and waiting when you arrive. We also provide resources for unaccompanied minors and guarantee young children will be seated with their families—without any additional fees.
Likewise, check our pet travel policies in advance of your pet’s travel to find out about things like breed restrictions, requirements for kennels and health certificates and pet relief areas at airports.
5. Cash in on Mileage Plan benefits
Lastly, don’t forget to make the most of your travel in 2024. Our Mileage Plan helps your money go further; you can earn miles toward future flights for every mile flown, even on our lowest fares.
What’s more, you can:
Earn 30% more miles on average, compared to other airlines.
Earn when you shop, dine, rent a car, stay in a hotel and more.
You can even earn miles when you fly other airlines. Check out our list of oneworld® Alliance member airlines and other worldwide airlines partners.
6. Reach out to us if you have any questions
Our dedicated team is committed to providing exceptional care to all our guests, day in and day out. Should you have any inquiries or require assistance, please don’t hesitate to call (1-800-252-7522) or text (82008). Live chatting and additional contact info can also be found on alaskaair.com.
Alaska Airlines and Hawaiian Airlines host community conversations across Hawaiʻi
Leaders from Alaska Airlines and Hawaiian Airlines discussed the potential joining of the two airlines in a series of community conversations across the state.
In January and February, the two airlines co-hosted a series of luncheon discussions with members of Hawaiʻi’s business community. Alaska Airlines CEO Ben Minicucci, Alaska Airlines Regional President – Hawaiʻi/Pacific Joe Sprague, and Hawaiian Airlines CEO Peter Ingram answered questions from attendees on how the combination will increase competition and benefit consumers, create a strong loyalty program and preserve union jobs in Hawaiʻi.
The luncheons were held in partnership with the Chamber of Commerce Hawaiʻi, Kauaʻi Chamber of Commerce, Maui Chamber of Commerce, Kona-Kohala Chamber of Commerce, Hawaiʻi Island Chamber of Commerce and Japanese Chamber of Commerce & Industry of Hawaiʻi.
Alaska Airlines leaders also visited Molokaʻi and Lānaʻi to meet with community leaders and discuss ongoing challenges residents face in accessing reliable air transportation. While airport limitations prevent both Hawaiian Airlines and Alaska Airlines from flying to the two rural islands, Alaska Airlines is committed to lending its expertise on safety, operations and outreach.
Alaska Airlines and Portland Trail Blazers join forces to empower youth through aviation & education
What happens when we combine our commitment to providing education opportunities for BIPOC youth with our love of the Portland Trail Blazers? A powerful weekend celebrating Historically Black Colleges and Universities (HBCUs), that is!
This year, we teamed up with the Trail Blazers to host the annual HBCU to the Pros game on Feb. 25 – and we helped make it bigger and more meaningful than ever before. As the official airline of the Trail Blazers, we’re grateful for partners who share our values of education and equity.
HBCU event at SEI on February 24. 2024. Photos courtesy of the Trail Blazers
Before we got to the excitement of the game, we participated in Junction Ave – a Black business event hosted by Self Enhancement, Inc. (SEI). Some of our Portland-based pilots and recruiters met with youth and encouraged them to consider careers in aviation and gave the kids a spin in a flight simulator. Additionally, high schoolers heard from HBCU representatives and HBCU alumni to begin to formulate their future college plans.
HBCU band airport arrival on February 23, 2024. Photos by Suhela Hassan, Rip City Remix
One of the biggest moments of the weekend came when the famous Prairie View A&M Marching Storm Band performed at halftime to bring a little HBCU energy to the Rose City. We were proud to fly the 40-person band from Texas to Portland on Alaska’s Our Commitment Plane.
HBCU event at SEI on February 24. 2024. Photos courtesy of the Trail Blazers
Alaska Airlines has a long history of connecting Black youth in the Pacific Northwest to educational opportunities at HBCUs and beyond,” said James Thomas, Alaska Airlines’ Director of Diversity, Equity and Inclusion. “We’re proud to fly in the Prairie View A&M band so Portland can experience the unique energy of HBCUs, and the kids in our community can connect with college students who will inspire their educational goals.”
Trail Blazers face the Charlotte Hornets on February 25, 2024. Photos by Stephanie Castillo, the Trail Blazers
Our Commitment
Nearly 3 years ago, we launched the Our Commitment aircraft in partnership with UNCF to promote education and equity. In the years since, we have flown hundreds of students on the special aircraft to tour colleges and for other educational trips. Last year, in partnership with UNCF, we sent more than 40 high school juniors to tour HBCUs in Atlanta. This spring, we’re doing it again, with UNCF, in addition to SEI.
Alaska ❤️ Portland
We just can’t get enough of Portland! This month, we announced an increase of 20 daily departures from PDX – connecting the city more frequently with popular destinations like Las Vegas, Sacramento and Phoenix. We also just announced a new flight between Portland and Atlanta, bringing our nonstop destinations from PDX to 54.
Alaska Airlines aspiring pilot embraces journey of reclaiming her Vietnamese name & heritage
My parents didn’t name me Candace. My real Vietnamese name is Nhung (pronounced ñūng). It means velvet and symbolizes wealth and prosperity, a future my parents dreamed for me.
That same dream drove them to leave their homeland at nearly 50 years old with six children. They wanted a brighter and more prosperous future for us, even if they would struggle to survive in a foreign land and rebuild their lives from nothing.
As an immigrant and daughter of refugees, I often grappled with the mixed identities that came with being transplanted to the United States. I grew up on free school lunches, donated clothing, and Saturday mornings in line at the food bank or social security office. In the evenings, we enjoyed home-cooked family dinners with a background of Vietnamese opera and karaoke.
March 1996 — My family’s first photo in America after landing in San Francisco.
At school, I hid these parts of myself because most children my age were busy feeding their Tamagotchis or listening to the newest hits on CD players. I spent most of my school days hiding my love for Vietnamese music, taking recess in teachers’ rooms, and feeling isolated from my peers. That isolation was compounded by the shame and embarrassment of being unable to recognize my name when my teachers and peers spoke it.
It wasn’t until after high school I realized the butchered pronunciations of my name and the “harmless” jokes likening my name to the sound of a lightsaber had eroded my confidence over the years. I wasn’t shy, but I dreaded meeting new people and explaining in vain how to pronounce my name. I wasn’t afraid of speaking up in class, but I feared having to answer when called by a name I didn’t recognize. I wasn’t ashamed of my name, but I resented the mispronunciations and missed opportunities that resulted from it.
The summer before college, I decided to change that. With the help of my best friend, I chose the name Candace. Although the name has many meanings (title for a queen, innocence, purity), for me, it symbolized a pivotal step in my journey to redefine my cultural identity and find my sense of belonging in American society.
April 2012 — Performing a traditional Vietnamese ribbon dance I co-choreographed for CalVSA’s annual culture show.
Equipped with a new name and a different community, I felt a renewed sense of confidence. I joined the Vietnamese Student Association (CalVSA) leadership, took classes I never dared to – like acting and spoken word, performed Vietnamese dances on a world-renowned stage, and delivered a commencement speech at my Southeast Asian graduation ceremony. During this journey, I often questioned my decision as others saw my name change as white-washing my ethnicity and forsaking my parents’ dream for me. After much reflection, I decided changing my name was not a rejection of my roots. Instead, it was the catalyst and confidence I needed to display my love for my culture unabashedly.
I’m particularly grateful my journey to find a sense of belonging led me to Alaska Airlines. It’s a company that not only values diversity and inclusivity, but truly embodies it. During my first month on the job, I was invited to participate in the SF Chinese New Year Parade, where Alaska was the title sponsor.
Feb 2024 — Walking with colleagues alongside Alaska’s float at the SF Chinese New Year Parade.
Throughout the month and year, Alaska highlighted Lunar New Year and its commitment to the Asian community through internal and external events and stories, and created opportunities where employees like me were solicited to provide feedback. My third-grade self who sat in shame during school lunches would have never guessed one day I’d be in a position not only to embrace my Vietnamese culture, but use my experience as expertise that informs policies, events, and campaigns to benefit colleagues, guests, and the community at large.
Now, when a colleague gets in my car, I’m not embarrassed they’ll be greeted by Vietnamese music; during work discussions, I proudly admit to my lack of knowledge of American movies, artists, and top hits; at the office, I readily code switch to Vietnamese to connect with colleagues and customers; and all my business cards and social accounts proudly bear my new full name, accents and all – Candace Mỹ Nhung Lê.
Editor’s note: When Candace first wrote this story, she was working on the public affairs team for Alaska Airlines. Last year, she followed her dream to become a pilot and applied for Alaska’s Ascend Pilot Academy, a partnership with Hillsboro Aero Academy.
Candace received her private pilot’s license in August 2023 and just became instrument rated this week (instrument rated means she can fly in low visibility by reference only to the aircraft instruments). She will be working on her commercial license with a stipend from the Ascend program. Learn more about the Ascend Pilot Academy here.
Water dunking is a common tradition for student pilots when they complete their first solo flight!
“I am a first-generation Vietnamese refugee. And I belong at Alaska.”
– Candace Mỹ Nhung Lê
“I Am …” at Alaska Airlines
Our “I Am…” Campaign kicked off in January to celebrate Heritage Months and the diversity of our employees. Keep an eye out for the “I Am…” logo throughout the year to read their inspiring stories.
We’re sharing Candace’s story in honor of Lunar New Year, which starts February 10. Alaska Airlines is also a proud sponsor of the Chinese New Year parade in San Francisco, and we’re looking forward to celebrating the Year of the Dragon with our guests and employees!
Alaska Airlines adds nonstop service between Portland and Atlanta this fall
We’re the largest carrier in Portland offering flights to 54 nonstop destinations
Alaska Airlines continues to grow in Portland to provide our guests with more choice and convenience with nonstop service to Atlanta beginning this fall. The daily flight starts Oct. 1 and will operate year-round. Tickets will be available for purchase starting this weekend at alaskaair.com.
For more than 20 years, we’ve been the largest carrier in Portland – one of our key West Coast gateways. We’re always looking for ways to connect the Rose City to other destinations across our network. We believe our flights to Atlanta will be a popular addition for our guests heading to the South,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines.
Flight times are local times
With the addition of our Portland-Atlanta flight, we’ll now serve 54 nonstop destinations from Portland. On Nov. 17, we began nonstop service to Miami, and year-round flights to Nashville will start on March 14.
Earlier this month, we announced the addition of more than 20 daily departures starting this summer to sought-after destinations from Portland. Our capacity has increased by 25%, improving connectivity and providing additional travel options.
All our guests can take advantage of a premium travel experience on their next Alaska flight. We are the West Coast’s premier airline offering our flyers the most legroom in First Class (excluding lie-flat seats) and Premium Class; no change fees; multiple fare offerings; the most generous loyalty program with Mileage Plan with the fastest path to elite status; 30 global partners; and West Coast food and beverage on board.
With power outlets at every seat on our mainline aircraft, you can enjoy hundreds of free movies and TV shows that can be streamed to your device during the flight. Our aircraft are also enabled with streaming-fast satellite Wi-Fi available for purchase and the option to pre-order from a range of fresh meal selections to make sure you get what you want.
Alaska Airlines adds co-branded IPA to premium beverage line-up
Two beloved Pacific Northwest brands come together to create the ‘Cloud Cruiser,’ a co-branded IPA now being served 30,000+ feet in the air and in select Lounges
Alaska Airlines is now serving its first-ever custom craft beer brewed for the carrier by Seattle-based Fremont Brewing. Alaska’s newest IPA will be offered complimentary in First and Premium Class, for purchase in the Main Cabin and served in select Lounges.
The ‘Cloud Cruiser’ is the result of two beloved and popular Pacific Northwest brands coming together to create a top-tier beverage to add to our premium line-up,” said Todd Traynor-Corey, Alaska Airlines managing director of guest products. “The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product who say they can’t wait to fly us again and order another can of ‘Cloud Cruiser.’”
Fremont Brewing, which crafts small batch artisan beers in the Fremont neighborhood of Seattle using the very best local ingredients, worked closely with Alaska to produce a variety of blends to taste test 30,000 feet in the air before both companies chose the bright orange, melon and tropical notes of the brewery’s India pale ale.
“‘Cloud Cruiser’ IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” said Matt Lincecum, Fremont Brewing’s Founder and Owner. “Fremont craft ‘Cloud Cruiser’ using years of experience providing beer to Alaska’s flights across the country. Brewed Fresh to be Brought Fresh to you. Because Fresh Beer Matters!”
The uniquely designed can showcases an Alaska Airlines 737-8 MAX soaring among the clouds above a retro-inspired backdrop of snow-capped mountains, trees and water synonymous with Washington state.
Alaska and Fremont creative artists worked collaboratively from brainstorming ideas for the co-branded can to the final drawing board.
“The collaboration between Alaska and Fremont is not just about the artwork on the can, it is the story of two Seattle-based brands that share common values, coming together to create a remarkable product we hope brings a smile to our guests who drink it,” said Jonny Mack, Alaska’s studio creative manager.
“We felt that a national park inspired design with one of our aircraft, in Alaska colors, speaks to our roots in the Pacific Northwest. The creativity and thoughtfulness that went into the design of this can is just another example of bringing to life our value of ‘Being Remarkable.’ It’s amazing to be part of an Alaska Air first and I’ll raise a can of ‘Cloud Cruiser’ to many more!” said Mack.
Jonny Mack leads The Studio and has worked at Alaska Airlines since 2017. His most recognized work includes the design of several of our famous holiday sweaters and more than 20 special liveries to name a few. Among his favorite is the “Our Commitment” aircraft, which features the profiles of the next generation of leaders: the children, grandchildren and mentees of Alaska’s employees. Jonny’s son is among those faces.
“Every single day, I am excited by the work that I get to do and the impact it has on our guests,” said Mack. “It’s really amazing to be part of an Alaska Air first. I’ll raise a can of ‘Cloud Cruiser’ to many more!”
Dan Stuckey
Dan Stuckey grew up in Pennsylvania and moved to Seattle. As luck would have it, his neighbor was starting a brewery and the rest is history. Dan currently lives in California with his wife and children.
“It was a pleasure collaborating with the Alaska Airlines team to develop the Cloud Cruiser can—representing the iconic Alaska Airlines plane and logo in the sunset sky against the background of the Cascade Mountain range—we had fun using every color we could squeeze onto this can,” said Dan Stuckey, Fremont Brewing Graphics Manager.
From dream to reality: Line aircraft technician trainer forges path in aviation
Darren, an Alaska Airlines line aircraft technician trainer based in San Francisco, was introduced to the airline industry by his mom, who served as a flight attendant.
“Being exposed to airplanes at a very young age, and being able to fly and go on trips was just amazing,” said Darren.
His mother introduced him to the joy of travel, often bringing him along on layover trips. He credits her for igniting his passion for aviation.
“I love airplanes, just seeing them every day, being able to touch them, and to allow others to realize that there’s many opportunities with Alaska.”
Darren knew he wanted to work for an airline after growing up in Florida. “I got tired of the heat and was like ‘I’m out.” After studying Aeronautics at Embry Riddle Aeronautical University, Darren started his career as a Maintenance Technician with Virgin America.
A year and a half later, he became part of the Alaska family through the merging of the two companies. After a few years in a technician role, he saw an opportunity to grow into a training role.
It’s been a nice ride being able to see the difference in people that come through and the impacts I’ve been able to make with them as a trainer … a few coworkers have told me they will never forget the way I made them feel, and how much effort and work I put into them,” he said.
In his spare time, Darren doesn’t stray far from aircraft. In addition to his maintenance career, he is also pursuing his private pilot license. There have been bumps along the way personally and financially, but he doesn’t let it stop him. If there’s one thing Darren will say about himself, it’s that he is determined and ambitious.
The fact that he was born with mild to severe hearing loss has not held him back in his pursuit of excellence in his career. Often, people don’t realize that he has hearing loss, but he certainly doesn’t shy away from letting people know.
“I always share that because that’s part of me,” said Darren. “Just because I have a disability doesn’t mean that you need to avoid or feel like we can’t communicate.”
Darren is not one to shy away from a challenge and acknowledges that he often must work harder than most given his circumstance.
“I have felt overlooked at times in my life because of my disability, and not given a chance. So, when I sense that, or feel it indirectly, it tells me I’m just going to have to go above and beyond, which I always do,” he says.
There can be many misconceptions about working with someone with a disability, but Darren says he has a team that surrounds him with support and care.
“My co-workers … I cannot be thankful enough for the support they give and being able to depend on them, and they can depend on me,” he said. “Those friendships are lasting because there are things I’m always going to remember from my time here at Alaska.”
“I am a hard worker, and I am ambitious. And I belong in Alaska.”
– Darren, Alaska Airlines line aircraft technician trainer, SFO
“I Am …” at Alaska Airlines
Our “I Am…” Campaign kicked off in January to celebrate Heritage Months and the diversity of our employees. Keep an eye out for the “I Am…” logo throughout the year to read their inspiring stories.
We’re sharing Darren’s story in honor of Black History Month, which starts February 1 through March 1. At Alaska, we believe Black History Month is an opportunity to look back and to look forward – to reflect on how far we’ve come, and to recognize how much work we have left to do.
