Seattle fashion designer Luly Yang will design new uniforms for 12,000 Alaska employees
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For the past six months, Seattle couture designer Luly Yang has been traveling undercover on Alaska Airlines flights, interviewing pilots, flight attendants and customer service agents about their uniforms.
“I tell them I’m on a research project,” says Yang, who was tapped in February 2016 to redesign uniforms for Alaska’s 12,000 uniformed employees. The uniform project is the next visual step in Alaska’s biggest brand update in 25 years.
Though Yang is focused on creating a beautiful aesthetic, she isn’t just looking for design feedback. She interviewed pilots about how their shirt collars feel against their necks, spoke with flight attendants about how their shirts move when they raise their arms overhead to open or close overhead bins.