Airline veteran Shelly Parker named head of Hawai‘i guest operations for Alaska Airlines and Hawaiian Airlines
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Summary
Shelly Parker, a 43-year industry veteran, will work closely with Hawai‘i-based airport and in-flight teams in delivering an outstanding guest experience throughout their journey.
Parker has also been appointed as a member of the company’s Honolulu leadership team.
Alaska Air Group today named Shelly Parker as head of Hawai‘i guest operations for Alaska Airlines and Hawaiian Airlines. Parker has also been appointed as a member of the company’s Honolulu leadership team.
Based in Honolulu, Parker, a 43-year industry veteran of Alaska Airlines and Horizon Air, will work closely with Hawai‘i-based airport and in-flight teams across the islands in delivering an outstanding guest experience throughout their journey.
Parker, who has served as Horizon Air’s vice president of station operations and inflight for the past three years, will be a member of the Honolulu leadership team and report to Jim Landers, who will assume the role of head of Hawai‘i operations once Hawaiian Airlines and Alaska Airlines achieve a single operating certificate this fall. Parker will also serve as a member of Alaska Airlines’ Officer group.
Shelly’s deep and extensive experience across airport and inflight operations – and many other aspects of our business – make her the ideal leader to ensure we deliver a safe and superior experience for our guests traveling to, from and within the islands. Our Honolulu leadership team is looking forward to welcoming Shelly onboard at this exciting time for Hawaiian Airlines.”
Throughout Parker’s long tenure in the industry, she has held roles with Alaska Airlines reservations, airports, maintenance and engineering, cargo and inflight, and Horizon Air in-flight and airports. Today, she oversees more than 2,000 Horizon Air flight attendants and airport agents, and operational and financial performance for both groups. Parker has an executive Master’s in Business Administration and Management from the University of Washington’s Michael G. Foster School of Business.
Since combining last September, Hawaiian Airlines and Alaska Airlines today offer over 200 daily flights in Hawai‘i – the most of any carrier – providing nonstop access between the islands and 22 domestic and international destinations and connections to 131 cities in North and Central America through Alaska’s network. Honolulu is the company’s second-largest hub after Seattle, with more than 6,500 Hawaiʻi-based employees.
About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavik, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”
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