When it comes to adding new destinations from Paine Field, we heard your love for the Lilac City loud and clear. So, Snohomish County – say hello to Spokane!
We’re excited to launch daily, nonstop jet service between Paine Field in Everett and Spokane in Eastern Washington starting Nov. 4 – just in time for holiday travel.
“When it comes to flights at Paine Field, our guests have been eager for one city to be added above all others right now – they said make it Spokane,” said David Besse, our manager of network planning. “We believe this route will be very popular, easily connecting family and friends, workers and businesses, between two dynamic regions of the state.”
Our start of service at Paine Field began just five months ago. In that short time, flying in and out of Everett has become a popular, convenient option for many travelers, especially those who live north of Seattle. It prevents a drive to Sea-Tac Airport. As of late July, nearly 300,000 guests have flown with us at Paine Field.
All Alaska flights at Paine Field are operated by Horizon Air with jet service using the Embraer 175 aircraft, which features a three-class cabin. From Paine Field, guests can currently fly to eight destinations: Las Vegas; Los Angeles; Orange County, California; Phoenix; Portland, Oregon; San Diego; San Francisco; and San Jose, California. Alaska recently announced Palm Springs will become its ninth destination from Everett, with tickets already on sale.
The sky really is the limit from Paine Field. Our guests can connect with our Global Partners at our gateway airports on the West Coast – such as Los Angeles and San Francisco – to fly to more than 900 destinations around the globe. Flyers can also earn and redeem miles with our highly-acclaimed Mileage Plan program.
Creating lift: Imagine what’s possible for the environment, our communities and our people
If you’ve flown with a kid lately, you know that the moment the airplane leaves the ground, it feels like magic. In fact, the Alaska Airlines employees-turned-elves Fantasy Flight crew in Spokane, Washington, have made that magic very real the first weekend of every December for the last 20 years—giving kids who wouldn’t otherwise have the opportunity a ride to “Santa’s workshop” for holiday cheer, warm clothes and a gift request come true.
That magical moment is thanks to the physics concept of “lift.” Centuries upon centuries after sailboats used this concept to cross oceans, engineers built curves into airplane wings—forcing air above the wing to travel farther, and therefore faster, than air below the wings, lifting the plane into the air.
But what if we could translate this idea, the collective force of air particles acting around a wing, into our environment, our communities and the people who make up our business? In its origin, lift was a bold idea—seemingly simple, but creating infinite possibilities for people, commerce and connection.
For us, it’s both our past and our future. It’s why we work here. We love aviation, and we know that being a resilient, responsible business requires us to create lift on all fronts. It means investing in our people, cultivating a diverse and talented workforce, innovating to reduce our environmental impact and resource use, using our flying to support those in need, and enabling and inspiring young people to pursue their dreams.
These aren’t easy things, and we don’t have all the answers. We value the chance to partner with those who are also on the path to fly and live greener, better, more sustainably. In 2018, we worked hard across Alaska and Horizon toward our social and environmental impact goals and priorities:
Removing 22 million plastic straws and stir sticks from our aircraft in favor of sustainable alternatives
Improving our inflight recycling—already the best in the business—by Integrating our inflight service training across all aircraft types in our mainline fleet
Half of our independent board members are women—and we were the first West Coast based Fortune 500 company to do this. This means better diversity of thought, and ultimately better decisions
Bringing the total number of Airbus 321 neo aircraft in our fleet to eight, each over 50% more efficient than the older Airbus 319s.
Signing memorandum of understanding agreements with Sea-Tac International Airport, San Francisco International Airport, and Neste, a sustainable fuels company, to continue to figure out ways to be more fuel-efficient and to make sustainable aviation jet fuel a commercially viable and locally-produced option
How we are creating lift at Alaska Airlines
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(Graphic by Jason Wilcox, Alaska Airlines)
We also began to focus our social impact to inspire, empower, and enable young people—especially those who don’t start out with a lot of opportunity—to make career connections and improve economic mobility. We’re making a long-term commitment to hone our own version of lift: fueling to explore and learn critical thinking and critical skills; mentoring and enabling programs for kids to find their voice and believe in their strengths; providing internships for young people to explore work pathways; and hiring, training and promoting a diverse workforce. We’ll continue to learn with and from our people, our partners and our communities about where and how we can best contribute.
We’re made of up 23,000 and the many more who’ve served our company over the decades. Millions more fly with us, inspire us and keep us striving for better ways to serve. Many of these remarkable people started with us as young people themselves, growing families, exploring new realms of aviation or growing their careers to finish school and try new things. As our hubs and the beautiful places we live and fly continue to grow and flourish, we owe it to each other to be strong, resilient and thriving for the long term.
That kind of lift will take all of us. Thank you for being part of this journey.
There’s a bit of a wow factor to the job title, staff photographer at Alaska Airlines. It does include glamorous moments: celebrity partnerships, behind-the-scenes views, and of course, my favorite part – the airplane travel. To be fair, not everything is dazzling. There is constant pressure to deliver perfect images and I spend a lot of days (and nights) away from my two young girls and incredibly supportive husband. But the positives far outweigh any negative as I frequently – meaning, more than 70 flights in the past 12 months – find myself jetting up and down the West Coast.
Ingrid Barrentine on the 2017 Great American Eclipse flight.
My love of travel isn’t new. I grew up in a small town where travel meant road trips, and my family of six was good at them. We loved them so much that we took a year sabbatical, crammed into an RV, and meandered across the United States. It was on that trip, while in the red rock canyons of the American Southwest, that I began to see photography as a way of capturing the journey. I was 15 and my father, who loved landscape photography but had discovered an interest in camcorder-crafted video, handed me his Nikon film camera and asked me to help document our adventure. I didn’t know what I was doing, but I was hooked. I had to travel. And I had to travel with a camera. Fast-forward to my first time on an airplane – at 17 – and that wanderlust exploded. I spent the better part of the next few years traveling – with a camera – to Europe, where I worked in Romania as a volunteer educator. Once back in the U.S., I went to school for photography and landed an internship with my local newspaper. Learning how to tell stories with a camera turned into career gold and I’m forever grateful that I get to do what I love. Every. Single. Day.
Enough about me! Let’s talk about my office – the airplane. The romantic notion of photographing air travel can be quickly dashed by the realization that an airplane is NOT an easy place to make nice images. It’s often crowded and you have no control over the light. That said, here are some things you can do to ensure that you document the story of your trip from the start.
What are some tools for creating good photos on a plane?
Do you own a professional camera or do you make images with your phone? You can capture good photos with both! The key is to plan ahead.
For a DSLR, make sure your ISO and/or shutter speed are high enough to stop motion. Choose a versatile lens. I personally like the 24-70 2.8mm or the 35 or 50 1.4mm. These lenses are small and can be handheld with no issues.
If a phone is your camera of choice, make sure you have enough free memory to handle all your vacation images. And don’t forget your charging cable! Good natural light always helps a phone image look better, so try and snag a window seat. A multitude of apps help make phones powerful storytelling tools. You can capture video, stills, and create time-lapses. Just remember to focus lock on your subject. (Google it for your type of phone.) Photo-retouching apps like Snapseed are affordable and offer a lot of customization options. Social media powers like Instagram allow you to share your adventure in real time. And they provide some pretty fun tools – boomerangs anyone? – to help you get creative as you capture your journey.
What apps might help me take or alter that perfect shot?
For mobile:
Snapseed: A popular image editing app.
Lightroom: The phone app is my mobile editing method of choice.
ImgPlay Pro: A fun gif maker – think IG stories.
iMovie: A great app for cutting video clips on the fly.
Unfold: A lovely IG story layout app. Makes those stories pop!
LightTrac: Want to know where the sun will be at any given moment in a specific location? This is your friend.
FlightAware: This is handy if you’re interested in watching your flight’s path.
For laptop:
Adobe Creative Suite: Photoshop and Lightroom are the perfect tools to edit your images.
PhotoMechanic: A photojournalist’s best friend! And a fabulous software for ingesting, sorting and tagging imagery.
What are three things people can do to get a great shot out an airplane window?
1. Choose a window seat.
It is more challenging to get good inflight images from an aisle seat, so I always opt for the window. Choose your seat based on what side of the plane will have the most interesting scenery. Look up the flight route on a map. And this site lists all aircraft seat maps. For example, if I’m flying from Seattle to California, I’ll choose a window seat on the left side of the plane (the A seats), so that I will be able to capture imagery of Mount Rainier as I’m flying by.
Pro-tip: Add a screen wipe or soft cotton cloth to your travel bag. Sometimes the windows need a little cleaning.
If your window seat is in the front of the plane, you can capture unobstructed views of the landscape like the image of Molokini on the approach to Maui.
Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 640 Aperture 3.5, Shutter Speed 1/3200
Whereas if you’re sitting on the wing, you’ll have to incorporate it into the view.
One of our aircraft – the Airbus A320neo – has a unique small round window mid-cabin. I love how the shape of this window perfectly frames the wing. Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 400 Aperture 5.6, Shutter Speed 1/8000
And if your seat is in the back, the wing will frame the landscape below like in this next image above downtown San Francisco.
Pro-tip: If you’re flying to SEA from SFO, choose a window seat on the A side. More often than not, you’ll have a fabulous view of the city as you circle it after takeoff.
Camera data: Canon 5D Mark IV, 70-200 2.8 lens, ISO 145 Aperture 2.8, Shutter Speed 1/5000
Incorporate storytelling aircraft elements like the window or wing to give the viewer a sense of place.
Banking over West Seattle. Camera data: Nikon D4, 35mm 1.4 lens, ISO 250 Aperture 6.3, Shutter Speed 1/2000
2. Look for the light.
Select your seat based upon the time of day. Do you take off at sunrise? Do you want to shoot into the sun? Will you land at sunset? Look at the route the aircraft will take and if possible, select your seat based on where you want to be to capture the best light.
Sunrise above the clouds. Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 200 Aperture 2.8, Shutter Speed 1/500Dusk and Mount Rainier. Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 160 Aperture 2.8, Shutter Speed 1/1250Twilight over Boston. Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 5000 Aperture 2.8, Shutter Speed 1/20
3. Keep your camera with you at all times.
This sounds like I’m stating the obvious, but if you stow your camera for takeoff and landing, you might miss those interesting angles when you are nearer to the ground. I have my camera and a versatile lens – such as a 24-70mm – in my hands as we ascend and descend. Don’t have a fancy camera? A phone will do! Just make sure it is in airplane mode.
Sometimes the plane circles a destination prior to landing, which can give you an opportunity to capture unique angles.
Approach into SEA. Camera data: Nikon D4s, 24 1.4 lens, ISO 50 Aperture 7.1, Shutter Speed 1/200West Maui – Highway 30. Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 640 Aperture 3.5, Shutter Speed 1/8000Takeoff at SEA from the window of a Q-400. I slowed my shutter speed to capture the movement of the aircraft engine blades. Camera data: Canon 5D Mark IV, 24-70 2.8 lens, ISO 100 Aperture 4.5, Shutter Speed 1/125
What is your favorite inflight photo and why?
During the Great American Eclipse, I was fortunate to fly with Alaska Airlines and document the event. We had a small window of opportunity to capture totality from 35,000 feet and I wanted to make sure to show an element of the aircraft that was unique to the airline and told the story of us witnessing the event from the air. The pilots and NASA scientists worked their magic and put us in a perfect position to capture the moment. I had 30 seconds to nail the exposure, make sure I had proper focus and line the wing up with the eclipse. Fortunately it worked! The image was shared around the world and the whole experience was one that I won’t soon forget.
Camera data: Nikon D4s, 24 1.4 lens, ISO 400 Aperture 3.2, Shutter Speed 1/80
What are some fun ideas for documenting your journey on a plane? Especially if you get bored?
I personally am a fan of the Instagram story. And if you don’t have a fancy camera, it’s OK because you can make a story on your phone! Telling the story of my trip from boarding to landing is always fun. I like to capture my food (cheese plate, anyone?) and beverage and the window seat views along the way. If you get really bored, play around with Hyperlapse of the scenery or clouds going past your window.
Do you have tips for taking photos of kids while you travel?
I frequently fly with my two daughters and love to watch them process all things travel. From arriving at the airport to takeoff, most kids love to fly. So capturing their excitement is something I enjoy. When we all fly together, I snag the aisle seat and have them take turns at the window (outbound for one, and the return trip for the other). The aisle position allows me to photograph them at the window or together in their seats. As always when traveling with kids, pack your patience! I’ve given up trying to find the perfect angle and instead aim to capture them being them.
Pro-tip: Turn up your ISO and use a wide aperture like f2.8 when you’re on the plane and you’ll have much better results freezing the motion that is a fidgeting child in the darker space of a plane.
Camera data: Nikon D4s, 35 1.4 lens, ISO 640 Aperture 3.2, Shutter Speed 1/200Camera data: Nikon D4s, 35 1.4 lens, ISO 2000 Aperture 2.2, Shutter Speed 1/80.Camera data: Nikon D4, 24 1.4 lens, ISO 1250 Aperture 3.5, Shutter Speed 1/3200.
What about airports? Any interesting insights to offer people before they get on a plane?
As a frequent flier, I spend a good amount of time in airports. I’ve also purchased a lounge membership so I can grab a pre-flight coffee or snack in a quiet space. When traveling with camera equipment, I try and pack only what I can carry on the aircraft. I keep my cameras close so that I can make images prior to boarding. You never know when you’ll catch a rainbow before your flight!
On the ground at Sea-Tac International Airport. Camera data: Nikon D4s, 80-200 2.8 lens, ISO 200 Aperture 3.2, Shutter Speed 1/400.
As a frequent flyer – and a longtime fan of Alaska Airlines – I’ve earned and redeemed more than a million miles with Alaska over the last decade. Along the way, I’ve learned some tips that can make your international travel experience with Mileage Plan a little more rewarding.
Take advantage of free stopovers: Booking award travel on Alaska Global Partners follows different rules than you may be accustomed to with other airline loyalty programs. Each partner has its own award chart, so you can’t combine multiple partners on the same award. What you can do is book different partners in each direction, so a roundtrip itinerary can have two partners, plus additional flights operated by Alaska Airlines or Horizon Air.
Mileage Plan makes up for this with free stopovers that let you visit two or three cities for the price of one. Let’s say you’re booking a trip to Singapore. Consider flying on Japan Airlines to Tokyo: Stop there for a few days, and then continue your journey to Singapore. On the way back, you could visit Hong Kong before continuing home with Cathay Pacific. Singapore Airlines also recently became a Mileage Plan partner.
Singapore’s Changi Airport opened its new Jewel hub – with a five-story waterfall – in June 2019. Singapore Airlines also adds a new direct Seattle-Singapore route on September 3. (Photo by Kim I. Mott)
Always search for award travel one flight at a time. An itinerary with connections will require that every flight has award space. If one flight is missing, you’ll see zero results. The solution is to search for the longest flight first and consider a few alternatives before building out the rest of the itinerary.
Imagine you want to fly from Sacramento to Barcelona. Look for flights to London on British Airways that depart from San Jose, San Francisco or Los Angeles. After you find availability, look for flights from Sacramento to your local international gateway, and for a connecting flight from London to Barcelona. Record the dates of each flight and perform a new multicity search to book the complete trip.
Call on agents for assistance. When searching for award availability on alaskaair.com, be aware that award-travel options on some carriers can be more difficult to find. Call an Alaska reservations agent for assistance with partner airlines not found on the website. They may be able to suggest more options.
Earn miles while flying internationally. You can also earn Mileage Plan miles with Alaska Global Partners, including Aer Lingus, British Airways, Cathay Pacific, Fiji Airways, Icelandair, Qantas, Singapore Airlines and more. To earn miles with Mileage Plan, make sure to provide your account number when you book your ticket, or ask the agent to add or change your account number when you check in. Earning rates vary by partner.
Remember to check Alaska Airlines first for flights to Canada, Mexico and Costa Rica. If you’re flying internationally within North and Central America, check your options on alaskaair.com first to take advantage of the fact that when flying on any Alaska or Horizon flight, a mile flown equals a mile earned. You’ll also be able to take advantage of your Mileage Plan elite benefits, such as complimentary upgrades based on availability.
As a bonus: If you have the Alaska Airlines Visa Signature® card, remember that it comes with Alaska’s Famous Companion Fare™ offer. The companion fare can be used on any one-way or roundtrip flight operated by Alaska Airlines or Horizon Air, as long as there are still two seats for sale in the Main Cabin or Premium Class. The primary passenger pays the usual price, while the companion pays just $99 plus taxes and fees (from $22 roundtrip) – making it a great value for more-expensive trips such as that vacation to Mexico or Costa Rica. Even better, the companion is still eligible for complimentary elite upgrades and will continue to earn miles for the trip just as they would with any other fare. In my opinion, it is the single most important card benefit and one reason I’ve held onto the card for several years.
Scott Mackenzie founded Travel Codex, a blog devoted to maximizing travel loyalty–program value.
The Alaska credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc.
When most people think about food in Japan, sushi and tempura come to mind. But in Tokyo, the crazier and more adventurous, the better. Consider one of the latest obsessions: chicken sashimi. You heard that right. And raw chicken is only the start of what you can eat in this trailblazing city known for defining global trends when it comes to everything from fashion to food.
“Would you try a live shrimp?” my guide Asami asked me with a wink. “It’ll still be alive — and wiggling — when you eat it.” And with that, I knew I was embarking on one of the wildest culinary explorations that I’ve ever had.
Japan has more than 5 million vending machines, and you can buy everything from corn soup to eggs to beer – and even non-food items including ties and T-shirts.
Asami is a guide with Arigato Japan Food Tours, a company that introduces travelers to this complicated country through their taste buds. Whatever you’re hungry for — ramen, sushi, sake — Arigato will indulge you. My family and I signed up for two tours in Tokyo — a city easily reached via Alaska Airlines’ Global Partner airlines. The Arigato tours would introduce us to some of the city’s more offbeat dining trends.
Early one Saturday morning, we rolled up to a hip local coffee shop near the legendary Tsukiji Market. “Why aren’t you going to Starbucks?” the doorman at our hotel inquired when we asked for directions. He didn’t know the start of it. As we sipped on perfectly prepared lattes, Asami gave us the basics on Japanese cuisine and customs, from chopstick etiquette to helpful phrases. She also explained what we going to encounter on the “Classic Tsukiji Insider’s Tour of Local Market Town with Breakfast.” Tsukiji stopped operating its famous fish auctions in late 2018, but this area hasn’t stopped serving hungry travelers and locals.
An open-air stand serving beef intestine stew in Tokyo.
Asami’s number one tip: Be daring. We passed an open-air stand with a huge crowd outside. The draw? Beef intestine stew. No thanks. After a perfectly safe first course of grilled salmon and mackerel — popular Japanese breakfast dishes — our next stop was a stand selling Japanese sea snail. Served in an oversized horned shell, it was bitter and sinewy. Jack from Chicago suggested we grab some Japanese beers to wash the taste out of our mouths. It was only 11 a.m., but when you’re eating sea snails in Tokyo, anything goes.
Counters selling salted squid guts and other seafood delights in the Tsukiji Market district.
We eyed counters selling hairy crab, giant sea cucumbers, squid guts and baby sardines coated in a sweet sesame sauce. Asami snapped up whatever caught our eye. Fried eel bones? Check! Rare white strawberries that cost $6.50 apiece? Worth every penny. I said I would try fugu, the deadly Japanese puffer fish that chefs need a license to prepare. Unfortunately, the fugu stand was sold out. I was secretly relieved. There was also a stand selling wagyu beef on a stick, topped with uni (sea urchin) and ikura (marinated salmon roe).
After wandering around the market, we headed to an enclosed area for a little picnic with all the treats that Asami had gathered along the way. The star of the show was botan ebi, shrimp that is served and eaten live. Chase, a courageous 11-year-old, was the first to try it. When my husband, Jonathan, went to take his piece, the shrimp flew off the table and started jumping around on the floor, giving new meaning to the phrase “fresh from the sea.” Here’s the good news: It was delicious.
KitKats in Japan come in a rainbow of flavors and packaging colors.
Another morning, we headed to the cutting-edge Harajuku district for the “Crazy, Cute, Kawaii Food Tour” with our guides Asami and Asha. Kawaii means cute in Japanese and this is an area where the food is about as cute — and kooky — as you can get. We started off on a relatively safe note in a local gourmet grocery store, where we sampled the rice dessert mochi in a limited-edition cherry-blossom flavor. Asami and Asha also told us about Japan’s KitKat obsession and all the unique flavors you can find here: green tea, banana, sweet potato, apple and the list goes on.
Our next food stop was for ice cream made from sesame seeds. As odd as it was to eat jet-black ice cream, it was savory, yet sweet, and utterly creamy. For lunch, we sat around a table with a grill in it and cooked our own version of an Osaka specialty called okonomiyaki, which means “grilled as you like it.” It’s like a savory pancake, topped with eggs and mayonnaise. We also learned about Japan’s quirky vending machine culture. There are more than 5 million of them in Japan, and you can buy everything from corn soup to eggs to beer – and even non-food items including ties, umbrellas and T-shirts.
We cooked our own version of okonomiyaki, which means “grilled as you like it.” It’s like a savory pancake, topped with eggs and mayonnaise.Crepes in Tokyo can be piled high with ingredients.
As we made our way to Takeshita Street, a narrow passageway at the heart of Harajuku, the crazy quotient started to rise. We passed by a shop with a line of people waiting for a novelty called roll ice cream, which has to be seen to be understood. We sampled ice cream shaped like adorable animals, from bunnies to pigs. We ordered the craziest crepes you’ve ever encountered, piled high with ingredients. The French would surely be horrified, but in Japan, the more elaborate the creation, the better.
Crawling down Takeshita street — which was crowded with pink-haired teenagers and throngs of thrill-seeking travelers — we checked out shops selling oddities like frozen popcorn, baby bottles filled with jelly-infused soda, and every kind of rainbow treat you can imagine. There was toast filled with rainbow-colored cheese, rainbow-colored cotton candy, rainbow cheese dogs, you name it.
A dish at the Kawaii Monster Café.
After a hilarious session at a purikura, a photo booth machine where you can decorate pictures of yourself, we were inspired to strike out on our own. Our destination: the nearby Kawaii Monster Café, which has been described as Alice in Wonderland meets Willy Wonka on acid. This over-the-top spot was designed by a local artist and the food is as eclectic as the colorful décor, with rainbow pasta, chocolate chicken, mad scientist cocktails and all kinds of zany desserts. As my 6-year-old daughter danced around with an oversized monster and a couple of Harajuku girls with wild makeup and pink wigs, I knew that it would take a lot to ever top dining out in Tokyo.
Rainbow cotton candy on Takeshita street.
Flying to Tokyo on Alaska Global Partners
With Alaska Global Partner airlines, there are several ways to get to Tokyo while earning and spending your Alaska Airlines miles. For example, Japan Airlines (JAL) flies nonstop from San Francisco, Los Angeles, San Diego and New York (JFK) to Tokyo, and from Los Angeles to Osaka. This year, JAL also added a direct flight from Seattle to Tokyo-Narita.
A wish fulfilled: Captain Tristan reports for pilot duty at Alaska Airlines
With profound sadness we update readers that Tristan passed away in 2022. We are honored to have granted Tristan his wish to become a pilot for a day and look back on these memories with great fondness. Our deepest sympathy goes out to his family and loved ones. You can help support Make-A-Wish Alaska and Washington using Alaska Airlines miles. These miles are used to send wish children and their families, like Tristan, to the destinations of their dreams. Donate miles now at alaskaairlines.com/donatemiles.
For years, 11-year-old Tristan has piloted his imaginary “Infinity Airlines” flights wherever he is: in his bedroom, backyard, or spending a long night within the four white walls of his hospital room undergoing treatment for a rare heart condition.
“I don’t wish it on anyone,” said his mom, Ebru, of the moment Tristan’s doctors diagnosed him with a critical illness four years ago. “It’s so rare no one really knows what to do; there is no cure. There are only therapies we can do which we do daily.”
Each moment Tristan spends in his imaginary airplane soaring high above the clouds or studying his flight simulator app is an escape from the realities of therapies, exhaustion and many unknowns that come with pulmonary hypertension.
Captain Scott Day helped Tristan get ready to fly with his own official uniform.
That’s why when Tristan found out he would receive a wish from Make-A-Wish®, he immediately knew he wanted to be a pilot. But not just any pilot: Tristan wanted to fly for Alaska Airlines.
Alaska Airlines has been a proud Make-A-Wish partner for more than three decades. Back in 1986 Alaska Airlines flew the very first local wish child to Disneyland. The partnership has expanded over the years—helping thousands of wish children and their families reach the destinations of their dreams. Alaska Mileage Plan members also contribute by donating their unused miles to Make-A-Wish.
These wishes fill a vital need for children facing critical illnesses. Research shows that wishes have the potential to give kids the hope and strength they need to fight harder. For children battling a critical illness, a wish can give them and their families the chance to believe anything is possible.
That’s exactly what Tristan and his family found when they arrived at Alaska Airlines Flight Operations for Tristan’s wish in July. Inside, Tristan received his official pilot identification card, a welcome letter and official uniform – custom made by Unisync, which also manufactures the uniforms for Alaska Airlines. Then, it was off to work for Alaska Airlines’ newest pilot.
Captain Tristan impressed Captain Scott Day and Alaska CEO Brad Tilden with his extensive knowledge of aircraft.Being a pilot is more than flight simulators and uniforms. Tristan also learned about systems, engines and schematics.Josiah Reimers, an Alaska Airlines supervisor of inflight training, discussed exit-row protocol on an Airbus aircraft with Captain Tristan during the inflight portion of his training.
“It’s fun, you get to fly all over the world, you get to hear the engine sounds, you get to see all kinds of scenery,” Tristan said as he listed off the reasons he wanted to become a pilot. “You get to meet lots of different people, I get to meet the pilots and ask them questions.”
He went through onboarding and paired up with Captain Scott Day, chief pilot, and Captain Jeff Severns, director of training. As the trio reviewed manuals, the young aviation buff listed the airplane models in Alaska Airlines’ fleet. He even visited flight dispatch, where he spoke to pilots in the air.
And Tristan filled the day with questions. “He’s brilliant. His body is frail but he’s a mental giant,” said Tristan’s dad, Michael. “Because he can’t go out and play—which is hard for him to see other kids play when he can’t—he’s become cerebral. He reads at an 11th grade level and he’s about to start fifth grade.”
Anne Shaw, Alaska’s director of inflight safety, made sure Captain Tristan’s training covered a full range of inflight protocols.
Tristan astounded the crew with his knowledge of aircraft—including at lunch with CEO Brad Tilden where the two chatted pilot-to-pilot about which airplane engine “sounds the coolest.”
Tristan and his new crew even spent time in the flight simulator where they did takeoffs and landings; practiced flying in rain, snow and sunshine; and got a feel of what it’s like to pilot a commercial aircraft.
Captain Tristan felt right at home in the pilot’s seat.
“It was super fun; there were lots of cool noises and it was super-realistic,” said Tristan.
“He was a natural,” said Michael. “Maybe this will be the impetus to become a commercial airline pilot. I couldn’t be prouder of him. He is the bravest of any person I’ve ever known.”
While Tristan’s flights were simulated, about 80 percent of wishes granted each year to children in Alaska and Washington state involve airline travel; it’s one of the largest wish-granting expenses. Using airline miles donated from individuals is the number one way we are able to stretch our donated dollars.
You can help by donating unused airline Alaska Airlines miles to Make-A-Wish Alaska and Washington. These miles are used to send wish children and their families, like Tristan, to the destinations of their dreams. Donate miles now at alaskaairlines.com/donatemiles.
“We’re all about taking care of people and that’s why today is so great; we’re taking care of someone today too,” said Cydna Knebel, executive assistant at Alaska Airlines.
Captains Jeff Severns and Scott Day welcomed Captain Tristan into Alaska Airlines’ pilot ranks.
That’s what wishes are about: bringing our community together to help a child realize the limitless possibilities of their imagination.
Tristan’s wish day will have a lasting impact on everyone involved.
“I’m extremely proud of our company, how involved we are in the community and with Make-A-Wish,” Day said.
“You made my day today,” said Tristan. “I feel really refreshed, amazing and good about myself. Thanks to everybody over here, they helped make my dream come true!”
Thanks to Alaska Airlines and our community for making wishes like Tristan’s possible. When you grant a wish, you help wish children replace fear with confidence, sadness with joy, and anxiety with hope. Connect with Make-A-Wish Alaska and Washington on social and get started today @MakeAWishAKWA.
Tristan summed up his day perfectly: “I had bundles of fun!”
Make-A-Wish recipient Tristan had an unforgettable day as an Alaska Airlines pilot.
We Make Flying Matter: Alaska Airlines’ Charity Miles program
Make-A-Wish is one of nine organizations supported each year by Alaska’s Mileage Plan members through the airline’s Charity Miles donation program. Members raised more than 17 million miles in 2018, and are well on their way to reaching that goal again in 2019. Learn more.
Sea-Tac’s newest Alaska Lounge offers a Northwest-inspired oasis
At the new flagship Alaska Airlines Lounge, it’s all about the views. And, if you’re a craft beer fan, the brews.
Among the dozen beers on tap are several from Seattle’s Fremont Brewing, including Lush IPA, which is also available inflight on Alaska flights.
From the 15,800-square-foot lounge in the newly upgraded North Satellite Terminal at Sea-Tac International Airport, Alaska guests can take in expansive views of the Olympic Mountains – as well as downtown Seattle – while unwinding by the fireplace with one of the 12 microbrews on tap. Featured beers include Lounge Life IPA by Seattle’s Fremont Brewing, which was crafted exclusively for Alaska Lounges.
Designed in partnership with Seattle’s Graham Baba Architects, the new lounge offers a relaxing atmosphere. It’s Alaska’s third lounge at Sea-Tac, seventh overall – and the largest by far. The opening on Friday, July 12, reflects Alaska’s continuing investment in guest experiences, following the recent renovation of Alaska Lounges in Los Angeles, Portland and Anchorage, the opening of Alaska’s JFK Lounge and plans for a new lounge at San Francisco International Airport, coming in 2020.
The new Sea-Tac lounge also marks the completion of phase one of the North Satellite Modernization Project, a partnership between the Port of Seattle and Alaska Airlines. The 255,000-square-foot expansion adds more gate seating with charging stations and showcases regional restaurants including Bambuza Vietnam Kitchen, Skillet and Caffe D’Arte.
The lounge offers plenty of room to recharge – both for guests and their electronic devices.The lounge features cookies from Seattle’s Marsee Baking, along with other Pacific Northwest-inspired bites.
“At Alaska, we truly strive to meet the needs of the modern traveler – and the touches throughout this newest lounge reflect that care and investment,” says Sangita Woerner, Alaska’s vice president of marketing. “This welcoming space is an extension of the remarkable service we provide every day for our guests.”
How to enjoy Alaska Lounges
Alaska guests can visit by becoming a lounge member, flying first class with Alaska or purchasing a day pass. Flyers can enjoy 50 percent off a day pass when they pay with their Alaska Airlines Visa Signature® credit card.
Scenes from the flagship Alaska Airlines Lounge
The new flagship Alaska Lounge is the largest of the airline’s seven lounges nationwide.Seattle architect Graham Baba partnered with Alaska to make the Northwest-inspired design vision for the lounge a reality.The lounge offers open spaces and vistas – and plenty of outlets to charge phones and laptops.Lounge guests can enjoy a wide variety of breakfast items, as well as handcrafted espresso beverages and teas.Espresso and tea beverages are crafted by Starbucks-trained baristas.A dozen microbrews – including the exclusive Lounge Life by Fremont Brewing – are offered on tap.The lounge features sweeping views of the airfield, as well as the Olympic Mountains.The newest Alaska Lounge is the airline’s seventh and reflects a continuing investment in the guest experience.Alongside the complimentary bites offered in the Alaska Lounge, made-to-order dishes are available for purchase. Meals can be enjoyed in the lounge or on the go, and all food features fresh, local and seasonal ingredients.The spacious bar offers a chance to relax and unwind.
Sea-Tac and Alaska then and now: North Satellite expansion is the newest development in decades of growth
Did you know that Sea-Tac International Airport is home to several honeybee hives? Or that construction workers found the bones of a giant sloth while building a new runway in 1961? How about the fact that the airport was named Henry M. Jackson International Airport for about six months in 1984 to honor the state’s famous senator nicknamed “Scoop”?
This week, Alaska Airlines’ hometown hub celebrates the grand opening of its newest upgrade: the expanded North Satellite, with eight new gates and Alaska’s flagship 15,800-square-foot Lounge. The new Lounge offers sweeping views of the Olympic and Cascade mountains, as well as downtown Seattle, and welcomes guests with a grand fireplace. At the bar, guests will find a dozen beers on tap, including the Lounge Life IPA from Seattle’s Fremont Brewing, created just for Alaska Lounges.
As phase 1 of the North Satellite Modernization Project prepares for its grand opening this week, a look back on the airport’s history shows how far Sea-Tac – and Alaska Airlines – have come together.
What we call Sea-Tac today was built in 1944 to support the region’s aviation build-up for World War II. Its name is a tale of two cities, Seattle and Tacoma, combined to represent the airport’s location smack dab between the two (not to mention some investment from the city of Tacoma). Before the airport was built, customers waited for their flight in a Quonset hut heated by a single potbellied stove.
A modern terminal opened in 1949. Northwest Airlines and United Airlines inaugurated the first scheduled service, with Alaska Airlines, Pan American Airways and Western Airlines soon after.
The North Satellite under construction in 1970. (Port of Seattle photo)
As traffic grew, so did the airport. The North Satellite addition opened in 1973, bringing expanded facilities and an ultra-modern people-mover train. Back then, no one had a smart phone and travelers satisfied their daily habit with Mr. Coffee makers at home — thus no need for Wi-Fi, plug-in power or espresso stands. At that time Sea-Tac’s traffic totaled 5.2 million passengers a year, and it was the only airport in the Lower 48 that Alaska Airlines served. (The airline also served 10 cities within the state of Alaska in the early 1970s.)
Fast forward: In 2018, 49.8 million passengers traveled through Sea-Tac — nearly half of them guests on Alaska flights — and Alaska Airlines now flies to more than 115 destinations across the nation, in Canada, Costa Rica and in Mexico.
Sea-Tac in 1981.
But with the exception of a few internal upgrades, the North Satellite was stuck in time for 45 years. In 2017, the Port of Seattle and Alaska embarked on the North Satellite Modernization Project — an unprecedented working arrangement between the port and Alaska — with the goal of creating a better experience for passengers.
After “pardoning our dust” for months, Alaska guests saw five new gates open in January. The second phase of the project will be fully underway at the end of July and will close all of the old North Satellite for renovation. By 2021, the North Satellite — where Alaska is the sole tenant — will hold a total of 20 new or newly renovated gates.
Here are a few things Alaska guests can look forward to as the North Satellite and the new Alaska Lounge opens Friday, July 12:
Bright and open spaces, with a gracefully curved roof that filters sunlight and allows for natural light
Fully-powered seats with outlets for each guest, and more robust Wi-Fi
New restaurants including Caffe D’arte, a local Italian coffee bistro; Skillet, beloved for its Seattle comfort food; and Bambuza, a Northwest family-owned Vietnamese kitchen
Rainwater collected to supply flushing water to the restrooms
100 percent LED lighting and efficient heating and cooling
As Seattle’s hometown airline and airport, Alaska and Sea-Tac have really grown up together,” says Shane Jones, Alaska Airlines’ vice president for airport real estate and development. “The new and improved amenities in the North Satellite show how important it is to us to provide a modern, convenient and thoughtful experience for passengers flying in and out of our city.”
How to enjoy Alaska Lounges
Alaska guests can visit by becoming a lounge member, flying first class with Alaska or purchasing a day pass. Flyers can enjoy 50 percent off a day pass when they pay with their Alaska Airlines Visa Signature® credit card.
Opinion: Mayors’ gathering in Honolulu evokes legacies of service (Honolulu Star-Advertiser)
At Alaska Airlines, we recognize how vital it is to give back to the communities we serve. As part of our support of the 87th annual U.S. Conference of Mayors, held June 28 to July 1 in Honolulu, Vice President of External Relations Diana Birkett Rakow reflects on the challenges our cities’ mayors face and the commitment to create “lift” within our communities.
Adapted from a column originally published in the Honolulu Star-Advertiser on June 27, 2019.
By Diana Birkett Rakow, Alaska Airlines Vice President of External Relations
Growing up in Boston, I walked to the park with my brothers to play ball or down the street to get pizza and remember a peaceful and community-oriented place. Later, I better understood the scale of challenges facing the city at that time, through continued racial discrimination and school desegregation.
Mayor Kevin White led Boston through those years. In his first term, he established “Little City Halls” to give neighborhood residents a stronger voice. The eve after the assassination of Rev. Martin Luther King Jr., he joined James Brown for a publicly broadcasted concert at the Boston Garden to address residents’ grief in honoring Dr. King with peace. And he’s remembered by many as the first Boston mayor who, with partners across the city, was willing to publicly recognize Boston’s problem with racial discrimination, say “this is not OK,” and begin the path to address it.
Friday marked the start of the 87th annual meeting of the U.S. Conference of Mayors. Community leaders from every corner of America have gathered in Honolulu to share experiences, learn from one another and drive action on priorities important to people in their communities. On this occasion of celebrating our nation’s mayors, I think about Mayor White. We are all only human, but the power of listening and having the courage to act can enable better lives.
In today’s noisy and busy world, it might be easy to overlook the daily work of mayors to solve problems. They’re frontline leaders in public safety, pothole repair, growing jobs and economic opportunity. Today, we celebrate their deep commitment to – as we at Alaska Airlines like to say – creating “lift” with communities across the country.
In aviation, differential air pressure creates lift, easing planes into the sky. Over a thousand times a day, lift is the natural force enabling our passengers to move from one amazing place to another around the world. And like those in Honolulu this week, Alaska Airlines feels a deep sense of responsibility not only to understand and serve peoples’ needs, but to create lift with communities, to connect young people to career options, mentoring and training, to imagine and create possibility for the future.
This gathering marks a legacy of service to local communities, seen in our daily lives through urban green spaces in Portland, cultural centers in Seattle, revitalized neighborhoods in San Francisco, the terminals we fly into at LAX, the powerful 9/11 memorial in New York – and so much more.
Diana Birkett Rakow, Honolulu Mayor Kirk Caldwell and Georgette Deemer in Honolulu.
That legacy is continued by today’s mayors, including Honolulu Mayor Kirk Caldwell who is leading through change for smart and resilient growth. This is the first time since 1967 that the annual meeting is being held in Hawaii. So after proudly serving the Islands for over a decade, Alaska Airlines is honored to support Mayor Caldwell’s effort, with the City & County of Honolulu, to host the annual meeting. We are grateful for the mission of the U.S. Conference of Mayors, and to join our local leaders in this special place. And we know that local leadership is critical to create lift for generations to come.
All who enjoy the fruits of a strong community can mark this occasion by thanking our local mayors. I was once the girl who walked to the park without fear, believing my city was one of justice and peace. Now I am grateful, but also very humbled; such a simple pleasure is deserved by all. So today I say thank you, mahalo, to all our mayors, here and across the nation, for their leadership and partnership to make a great today and tomorrow for kids in all communities.
Travelers with disabilities learn what it feels like to fly – without leaving LAX
The Gaspar family of five has big travel dreams: Washington, D.C. Colorado. Disney World! But for years, just getting on an airplane seemed almost impossible.
Karen Gaspar worried the bustle and noise of an airport might overwhelm her 10-year-old son. “Karlo has sensory-processing and mobility challenges. When we have a new situation, he can have meltdowns,” she says. “It’s hard on him. It’s hard on the family, and It’s not pleasant for other people on the plane.”
This June, the Los Angeles family had the chance to try out flying – without the expense of buying a ticket, without worrying about disrupting a flight, without even leaving the ground. The Gaspars were among 71 individuals with disabilities and their families who participated in the “Ability to Fly” event at Los Angeles International Airport – the first collaboration between Alaska Airlines and Los Angeles World Airports to help travelers with disabilities experience how a commercial flight feels before going on an actual trip.
Karlo Gaspar, 10, high-fives a member of the Los Angeles Airport Police before boarding the airplane.
Families went through the major steps in airport travel: check-in, security screening and the boarding process. Once they were aboard Alaska’s “Toy Story 4”-themed 737, the plane taxied to LAX’s remote gates to simulate taxiing for takeoff, and then returned to the gate. The pilot, Capt. Rick Russek, volunteered for the event because his 12-year-old nephew has autism. “I’ve been with him a lot at a young age and I know the things that could be scary for him,” he says.
For the Gaspars, the event made Disney World feel just a little closer. “People have been answering his questions, and he’s been getting special attention,” Karlo’s mom says. “So far, he loves it!”
“These events are intended to help alleviate the anxiety commonly associated with air travel for individuals with disabilities and their families,” says Ray Prentice, Alaska’s Director of Customer Advocacy. Alaska participates in four to five similar events each year at airports around the country. “There are great benefits to Alaska as well,” he says. “Our volunteers become disability advocates for life, after attending a single event.”
Flor Hernandez shares in a moment of joy while taxiing aboard the 737.
A few families shared their stories as they embarked on their travel adventure:
The Jaronczyk family: “They explained everything to him”
Emmitt Jaronczyk, 5, waits to board the Alaska Airlines aircraft.
Elyse and Evan Jaronczyk learned about “Ability to Fly” through a Facebook group and brought their 5-year-old son Emmitt, who has a sensory-processing disorder, and his 2-year-old brother, Easton.
Can you tell a little about what Emmitt’s experience is?
Elyse: “We have a lot of issues with sensory sound and noise. It could feel like a full-on meltdown. With kids on the spectrum, you don’t know why they’re going to freak out, and it’s good to know that he is calm about this. I think how they treated us VIP-like was nice because they explained everything to him, and he knew what was happening. Now that he knows this and has a memory of it, we’re comfortable to come back and fly.”
Captain Rick Russek shows Emmitt Jaronczyk how to power up the 737.
The Livio family: “I think I was more nervous than she was”
Kahlen Livio, 9, takes in the sights from her window seat. The 737 taxied to LAX’s remote gates to simulate the process of taxiing for takeoff.
Keith and Elin Livio of Torrance, California, travel frequently and had been searching for a program to help their 9-year-old daughter, Kahlen, experience air travel so she can join them on longer trips. Through Kahlen’s therapy for autism, they learned about “Ability to Fly.”
Has Kahlen flown before?
Elin: “This is the first time we actually got her into the airport. Before, we could not even drive in because of her fear of new situations. She gets terrified if you don’t give her a story, like ‘Where are you going?’ This time, we said ‘We’re going to go on an adventure.’ We’ve been talking to her for days. We’re very impressed; she’s just doing very well. I was nervous about how she was going to react with the TSA check-in – and keeping her with us because she likes to wander off. They were very kind and it was so easy. I think I was more nervous than she was. I think we’re ready to actually fly.”
Where would you like to go?
Elin: “Hawaii! She loves the beach. And maybe Florida because she wants to go to Disney World.”
Keith: “That’s the fear – the risk of paying thousands of dollars for an entire trip and then at the end of the day, if she has a meltdown, we’d have to back out. So that’s why being here helped, to go through the motions.”
Elin: “My fear is that she’s going to melt down in an airplane and what am I going to do? How is the staff going to react? If she does, I want to make sure she’s safe and people around understand, ‘OK, this is what’s going on.’ Those are the kinds of fears I have, but everyone here is very well-trained.”
ADDITIONAL RESOURCES FOR TRAVELERS WITH DISABILITIES:
Beer tourism is a real thing. For hardcore aficionados, these adventures take the form of singularly focused “beercations” – but for most travelers, visiting local taprooms is simply part of the overall vacation plan. More than three-quarters of respondents in a 2016 Travelocity survey said they would like to go on a trip that included visiting craft breweries and sampling local beers.
It’s hard to define, but a taproom feels different from other drinking establishments. Something about visiting a brewery feels authentically local – providing a greater understanding of a place and its people. And of course, sampling beers you can’t get at home is its own reward.
Good news for thirsty travelers: Alaska Airlines offers flights to the West Coast’s top beer destinations – and features regional craft beers inflight to enjoy along the way. Throughout the summer, outdoor festivals in each city offer the chance to sample a variety of craft beers and soak up the sun at the same time.
(Courtesy of Boundary Bay Brewery)
BELLINGHAM, WASHINGTON: Located along Interstate 5, 50 miles south of Vancouver, B.C., this small city (population 90,000) boasts a dozen breweries. Nearby access to year-round outdoor activities attracts all types of adrenaline junkies and nature lovers, but the density of breweries in this laid-back burg make it a destination for beer enthusiasts. The oldest brewery and pub, Boundary Bay Brewery, remains a local favorite, while newer breweries like Chuckanut Brewery and Wander Brewing have earned regional and national acclaim. For more on Bellingham’s breweries, consult the Tap Trail. Coming up June 29:The Sixth Annual Bellingham Beer and Music Festival
SEATTLE, WASHINGTON: There are more than 60 breweries within city limits, so you won’t have trouble finding one regardless of where you’re staying. The Ballard neighborhood offers the greatest density with 11 breweries within walking distance of each other. Don’t miss Stoup Brewing and Reuben’s Brews, two rising stars on the local beer scene. At Fremont Brewing, which crafts the Lush IPA offered on Alaska flights, visitors can settle into an urban beer garden setting. Downtown at Pike Place Market – a favorite destination for crowds of visitors and locals alike – be sure to check out Old Stove Brewing’s MarketFront location, where the brewery and tasting room offer an expansive view of Elliott Bay and the majestic Olympic Mountains. For more on the Seattle beer scene, check out my Washington Beer Blog. Coming up July 12-14:Seattle International Beer Fest
The 32nd Oregon Brewers Fest on the Portland waterfront will feature more than 100 craft beers and ciders – all produced in-state. (Photo by Timothy Horn, courtesy of Oregon Brewers Fest)Cascade Barrel House. (Courtesy of Kim Sharpe Jones)
PORTLAND, OREGON: Aptly nicknamed “Beervana,” Portland embraces craft beer as an essential part of its identity. Plenty of proud locals claim it’s the greatest beer town in America – and they’re probably right. You’ll have no trouble gathering recommendations about which of the Rose City’s more than 60 breweries to visit, but adventurous beer drinkers should not skip Hair of the Dog Brewing or the Cascade Barrel House. The Oregon Brewers Festival, held in Portland in July for more than three decades, typically attracts more than 50,000 festivalgoers. Dive deeper on the Portland Beer Blog. Coming up July 24-27:Oregon Brewers Festival
The Crux Fermentation beer garden. (Courtesy of Kim Sharpe Jones)
BEND, OREGON: In the heart of the Cascade Mountains, Bend boasts 22 breweries and a population of just 80,000, making it one of the nation’s leaders for breweries per capita. In winter, earn your beer by swooshing down the slopes at nearby Mount Bachelor. In summer, daydream about beer as you float lazily down the picturesque Deschutes River, which bisects the town. Don’t miss Deschutes Brewing Company, one of the oldest breweries in Oregon, and be sure to catch a breathtaking sunset from the beer garden at Crux Fermentation Project. Plot your path on Bend’s Ale Trail. Coming up Aug. 15-17:Bend Brewfest
Russian River Brewing in Santa Rosa. (Courtesy of Russian River Brewing)
SANTA ROSA, CALIFORNIA: Located at the north end of Sonoma Valley, a region renowned for its wine, this is home to one very important brewery: Russian River Brewing, makers of Pliny the Elder and Pliny the Younger, two of the nation’s most ballyhooed beers. (They make a lot of other fantastic beers, too.) They release the ultra-rare Pliny the Younger just once each year, in February, and the event draws about 16,000 beer tourists from around the world. A 2016 study found visitors hailed from 40 states and 11 countries. Any time of year, all the beers at the company’s two brewpubs are exceptional, making Santa Rosa a mecca for America’s beer enthusiasts. Learn more. Coming up Aug. 3:NorCal Brewfest
(Courtesy of Societe Brewing)
SAN DIEGO, CALIFORNIA: If perfect weather, palm trees, sandy beaches and bronzed bodies on surfboards are not enough to entice you, know that there are more than 100 breweries in the area. North of town, in nearby Escondido, Stone Brewing Company’s World Bistro and Garden offers a 1-acre alfresco beer drinking opportunity in what is described as an organic beer garden. If you’re looking for a more typical San Diego brewery experience, visit Eppig Brewing or Societe Brewing, both great examples of the smaller, friendly breweries that dot the city’s neighborhoods. Learn more. Coming up July 21: San Diego Beer and Music Festival
What goes into 7 parades: long hours, hundreds of Alaska employees — and boundless Pride
60,000 airplane hats and bandanas to pass out as swag.
9,000 pounds of equipment, including a plane-shaped mega-balloon.
More than 1,000 hours in donated time, sweat — and sometimes, tears.
But when hundreds of Alaska Airlines employees’ efforts come together at marches and festivities across the country, the Pride itself is unquantifiable. “From the start, this has been people who wanted to walk in the parade and be proud for our company and be proud that the company supports us,” says Chad Gabagat, workforce specialist and co-leader of the Gay Lesbian or Bisexual Employees resource group (GLOBE), which helps organize Alaska’s Pride parade appearances.
This year, Alaska has official partnerships with seven parades and employee groups will march in at least nine cities, starting in Portland on June 16. Anchorage follows on June 29, and the biggest parades Alaska sponsors — Seattle and San Francisco — both land on June 30, creating a West Coast logistical puzzle for GLOBE leaders as they choreograph floats, music, T-shirts and water for about 500 volunteers. San Diego’s march is just two weeks later on July 13, while Honolulu and Palm Springs parades come in the cooler fall months. (See the full schedule and details for the parade partnerships.)
Alaska GLOBE leaders Kevin Larson, Chad Gabagat, Alice Tam and Jeremy Naz at the 2018 Palm Springs Pride parade. Tam and Naz have taken on responsibility for much of the leg work for the 2019 parades. (Photo by Ingrid Barrentine)
Alaska will once again be the official airline of its hometown Seattle parade. “Alaska will help lead this year’s parade,” says GLOBE co-leader Kevin Larson, who manages the cargo call center and central baggage teams. “That means a lot to the thousands of Alaska Airlines employees who call Seattle home.”
“It is truly inspiring to see our people leading on behalf of equity and inclusion in our communities,” says Andy Schneider, Senior Vice President of People. “I’m so proud and humbled by the time commitment, passion and focus our employees have in representing our company throughout the communities we serve.”
This is the 14th year employees will represent Alaska in Seattle’s parade. The first appearance in 2006 was inspired by the parade’s move from the Capitol Hill neighborhood to the heart of downtown — and the news that it would be televised. Rick Wise, an IT project manager who has worked at Alaska for 32 years, remembers making the pitch to company executives. “Other companies that were marching were the cool companies in town — Amazon, Microsoft, Nordstrom,” he says. “We’re one of the cool companies, too. We did not want to be left out.”
Wise points out that some employees had marched unofficially in previous Pride parades — but the group wanted executives’ blessing to carry the Alaska banner and wear the logo. “Being lower on the organization chart, we were nervous going to the officers,” he says. “We had our facts, and we were prepared to probably be denied.”
But executives said yes. “It was like they were waiting for someone to come forward and make the request,” Wise says.
Seattle Pride, 2006: Employees march under the company banner for the first time. (Photo courtesy of Alaska Airlines GLOBE)
That first year, the 40 or so marchers, including Wise and Gabagat, wore whatever Alaska logo shirts they had. They borrowed a few broken beverage carts to push and handed out swag — some magazines, bags of peanuts and other trinkets. Larson was one of the employees watching from the crowd. “I knew I wanted to be a part of it,” he says.
Seattle Pride, 2015: The parade was just days after marriage equality was affirmed nationwide by the U.S. Supreme Court. (Photo courtesy of Alaska Airlines GLOBE)
Larson now runs logistics for the seven official parade appearances, creating two-year budgets and down-to-the-minute timelines for volunteers to follow. All GLOBE members donate their time — and for the core group handling setup and teardown, that means 24 hours of heavy lifting apiece spread over each parade weekend. “We have our day jobs and our gay jobs,” Larson says.
Gabagat admits the work to coordinate the parades can be exhausting, and sometimes thankless. But then he gets emails like this from fellow employees: “They say, ‘My son or daughter just came out. I want to walk in the parade.’ That sort of thing gets me every time,” he says. “It’s so meaningful to include not just our employees who are LGBTQ, but also those with kids who are LGBTQ. They know their company supports them and their families.”
Though sponsorships are not possible in every city, Wise encourages employees who want Alaska to participate in their city’s parade to create a plan and reach out to GLOBE leaders for guidance. “In the early years, we were afraid, but we went forward and asked,” Wise says. “If you want something, don’t wait for someone else to do it. A small group can make things happen.”
Portland Pride, 2016: Chad Gabagat, right, and his husband, Ruben Alatorre. (Photo courtesy of Alaska Airlines GLOBE)Honolulu Pride, 2018: The Honolulu parade is one of the most logistically complex. (Photo by Jonny Mack. Courtesy of Alaska Airlines GLOBE)Seattle Pride, 2017: Chad Gabagat and Kevin Larson express their relief that the parade logistics all came together. (Photo courtesy of Alaska Airlines GLOBE)
Related story: On Alaska flights, sit back and enjoy the Pride
As part of Alaska’s sponsorship of Pride 2019 celebrations, the free inflight entertainment during June and July features 18 films from the LGBTQ+ media-arts nonprofit Frameline, including two documentaries by director Jennifer M. Kroot: “The Untold Tales of Armistead Maupin” and “To Be Takei.” Maupin and Kroot recently spoke with us about the films and shared some of their favorite places in San Francisco. Read more.
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