If airports held a World Cup, Singapore’s Changi would hold a record number of championships — winning consumer aviation website Skytrax’s annual award for best airport seven years in a row. Now its newest addition, the $1.25 billion Jewel hub, gives Changi the capacity to accommodate up to 85 million total passengers each year — and makes the case that an airport can be an attraction in its own right.
A self-described “lifestyle and entertainment destination hub,” the 10-story Jewel is set between three of Changi’s four terminals. With the opening of the Canopy Park family-oriented attractions on June 10, the hub is now fully ready to welcome 20 million visitors a year. More than half of them are expected to be locals not even bound for a plane.
Shake Shack is among the nearly 300 shops and restaurants in Jewel. (Photo by Kim I. Mott)
Alaska guests can check out Jewel for themselves via Global Partner Singapore Airlines, which will add a new direct route from Seattle-Tacoma International Airport to Changi starting Sept. 3.
In Jewel, it’s easy to forget you’re in an airport. The 455,000-square-foot complex is home to nearly 300 shops and eateries. It’s been a big hit with locals already: Shake Shack and the first Pokémon shop in Asia outside Japan each drew four-hour lines upon opening.
Jewel also has early check-in gates for more than two dozen airlines — including Alaska Global Partners British Airways, Emirates, Fiji Airways, Japan Airlines, Qantas and Singapore Airlines — as well as a cinema, a YotelAIR hotel and 2,500 underground parking spaces. The top-floor Canopy Park offers ticketed experiences like rope walks and futuristic slides below the glass of Jewel’s dramatic bulbous ceiling.
Many local eateries have found a home in Jewel, including Rich and Good Cake Shop, which makes “Swiss rolls” in various flavors that sell out by noon. (Photo by Kim I. Mott)
Jewel was designed by Safdie Architects, known for modern statements like Singapore’s Marina Bay Sands, which has a prominent cameo in the film “Crazy Rich Asians.” The heart of Jewel — and most of the Instagram selfies — revolves around its five-story, 131-foot waterfall that appears suspended mid-air. Water rushes through a round oculus, cut from a towering dome above, then falls amidst a terraced forest valley home to 2,000 trees and 100,000 shrubs where nature walks and sitting areas look over the falls. Below, the water channels toward two underground levels encased in glass, passing Michelin-star ramen restaurants, reaching a walkway where visitors can press up against the surreal installation. Then, each evening, the whole thing gets a colored light show. It’s quite the sight.
Just days away from graduation, hundreds of seniors from Highline Public Schools south of Seattle went on a special “field trip” with Alaska’s Chief Football Officer Russell Wilson at The Museum of Flight. Joined by Alaska COO Ben Minicucci and NASA Astronaut Dottie Metcalf-Lindenburger, students were applauded for their academic excellence and encouraged to dream big as they define their futures.
“Today is about celebrating and supporting,” said Metcalf-Lindenburger, the first alumna of Space Camp at the U.S. Space & Rocket Center to go to space. “We celebrate the accomplishments these graduates made, and we support them by encouraging and modeling behaviors and habits that fueled our success.”
Alaska COO Ben Minicucci presents a scholarship to Hannah Flygare.
Minicucci and Wilson, on behalf of Alaska Airlines, presented a few exceptional graduates with scholarships to support them on the next leg of their journey. “It was very inspiring. I wasn’t prepared to be honored in such a way,” said Makena Halen of Choice Academy. “I’m still shaking.”
Danna Chavez of Tyee High School said she almost missed the event. “Today was amazing. I really want to thank Alaska Airlines,” she said. “Meeting Russell, who encouraged me to follow my dreams, was more than I could imagine.”
Each recipient has an inspiring personal story. After graduation, the students will pursue education and ultimately careers in diverse fields ranging from mechanical engineering to community literacy.
Wilson encouraged the students to face their fears as they chase their dreams – and to look for support along the way. “We all need to find motivation within ourselves to be successful, but it’s also important to have a strong support system that keeps us grounded,” Wilson said. “That can be family, friends or people we look up to.”
Although the speakers encouraged students to devote long hours toward achieving their goals, they also urged them to take time to celebrate their achievements along the way – and, most importantly, to savor the journey.
“This journey is yours and it’s up to you to decide where it takes you,” Wilson said. “Work hard, stay humble and surround yourself with people with the same relentless pursuit to perform at a high level. Keep the faith, keep believing.”
Russell Wilson captures the moment with Highline students. (Photo by Ingrid Barrentine)
No Time To Sleep: Graduation celebration
Photos by Ingrid Barrentine
An Alaska flight attendant high-fives students from Highline Public Schools.
“Today is about celebrating and supporting,” NASA Astronaut Dottie Metcalf-Lindenburger says.
Alaska Airlines Line Avionics Technician Harold Wallace.
Explore “The Untold Tales of Armistead Maupin” and San Francisco with the author and director
Mary Ann Singleton’s journey through 1970s San Francisco was deliciously specific — starting with her three Irish coffees at the storied Buena Vista Café and her introduction to the produce-aisle pick-up scene at the Marina Safeway. For more than 40 years, author Armistead Maupin has invited readers of his “Tales of the City” newspaper serial and subsequent novels to walk with Mary Ann and the other residents of 28 Barbary Lane as they explored the beauty and eccentricities of San Francisco — and discovered themselves and a diverse community along the way.
“When I was writing, I simply tried to stay in the moment, knowing that it would be an interesting history of the city if I was faithful to that,” Maupin told the Alaska Airlines Blog in a recent phone interview.
This summer, the journey continues in the new “Armistead Maupin’s Tales of the City” series starting June 7 on Netflix. And Alaska Airlines guests have an additional opportunity to explore the author’s personal story through “The Untold Tales of Armistead Maupin,” a documentary by director Jennifer M. Kroot available for free inflight viewing through June and July.
As part of Alaska’s sponsorship of Pride 2019 celebrations, the inflight entertainment features 18 films from the LGBTQ+ media-arts nonprofit Frameline – including Kroot’s 2014 documentary on the “Star Trek” legend-turned-political activist George Takei, “To Be Takei.” Alaska also is sponsoring Frameline43, The San Francisco International LGBTQ+ Film Festival running June 20-30.
The author and the filmmaker spoke with us at the end of May about the new series, the “Untold Tales” documentary — and shared some of the places they love in San Francisco.
Maupin writing in the San Francisco Chronicle newsroom in the 1970s. (Courtesy of “The Untold Tales of Armistead Maupin.”)
These stories now span nine books and more than four decades. How do they resonate with readers today?
Armistead Maupin: They’re about young people who are looking for a home in a city, and looking for love. There was something called “Mona’s Law”: You can have a hot job, a hot apartment and a hot lover — but you can’t have all three at the same time. This was about the frustrations and joys of being young in a new place, and that is universal.
Jennifer Kroot: There are some new San Franciscans who confide to me that they moved here recently because someone lent them one of the early “Tales of the City” books and it meant something to them. Sometimes they’re gay people, sometimes they’re not. But they love the spirit of the book and they wanted to find that feeling.
Laura Linney and Olympia Dukakis in the new series coming to Netflix June 7. (Courtesy of Netflix)
The Netflix series brings back Laura Linney and Olympia Dukakis in roles they originated in the first miniseries that aired in 1994 on PBS — and Ellen Page joins the cast as Mary Ann’s grown daughter. What are some themes explored in the new series?
AM: This show particularly encourages the notion of intergenerational communication. There are young gay men who are talking to older gay men who remember the horrors of the AIDS epidemic, and there’s an older trans character talking to a young trans man about her experience and advising him on his. All of it’s about talking to each other. We need to do that more than ever.
My youngsters from the earlier miniseries are now the elders. The story is not just concerned with the young; it’s also concerned with their relationship with older people. And they’re all looking for love in one way or another. There are lots of surprises. I love that they reveal themselves at their own speed.
Charlie Barnett and Murray Bartlett in the new series. (Courtesy of Netflix)
What are some of the important places in San Francisco for you and for the characters?
AM: I was always in love with Russian Hill. That’s why Barbary Lane was set there and it made sense to go back there in Jennifer’s documentary. We had the most serendipitous thing happen: A flock of wild parrots landed in the lane as we were there with the cameras. We didn’t stage that scene in the doc. They were just there. And that’s one of the wonders of San Francisco — that this kind of beauty can happen at any time.
“Tales of the City” was sort of a scrapbook of places I loved. Caffe Sport, which is still there, is a wonderful old kitschy, artifact-laden Italian tavern in North Beach and an experience I still enjoy. I had Mona and Mrs. Madrigal have dinner there one night before they went to see “Beach Blanket Babylon,” which is on the verge of closing.
Ellen Page and Zosia Mamet in the new series. (Courtesy of Netflix)
JK: Russian Hill is an area where, in the ‘70s, there were society people but regular people could live there, too. We don’t really have that much anymore. San Francisco is really expensive everywhere now.
The stories show the characters’ discovery of their “logical family” — the circle of people who celebrate them for who they are. (“Logical Family” is also the title of Maupin’s recent memoir.) What advice do you have for people searching for their own logical family?
AM: That is really the theme of all of my work. I found great relief in discovering that I could form my own family and not have to deal with the strictures of the biological family. I came from a very conservative, rigid, ancestor-worshipping family from the South that only cared about the Civil War. And when I found that I could replace that with art and theater and interesting people, it was a delight. I tell people that if you need to change your life, do. It’s crazy to suffer at the hands of people who don’t accept you for who you are. That’s not just applicable to queer folks. It’s anybody who’s in an oppressive situation. If you realize that you’re the architect of your own life, you can make so much joy for yourself and for others by being true to who you are.
The actor George Takei in the documentary “To Be Takei.” (Courtesy of “To Be Takei”)
Jennifer, you have two documentaries showing on Alaska Airlines: “The Untold Tales of Armistead Maupin” and “To Be Takei.” What drew you to these stories?
JK: And I have a third documentary prior to those, “It Came From Kuchar,” about the Kuchar brothers, gay twins who were underground filmmakers. We call it the “Gay Geezer Trilogy” — and I have to give Armistead credit for coining that.
For these two, it was really fun to connect the dots. In George Takei’s case: How do you go from being imprisoned by the United States government at age 5 because you’re Japanese American and we’re at war with the Japanese, and then becoming a science fiction hero, and then coming out around age 68? With Armistead, how could you grow up with a tyrannical right-wing father and desperately want to please him — but inside you know that isn’t who you are. The bravery that takes is really hard. How do you become this open voice that has reached so many people about not only his homosexuality, but also his progressive spirit? I find it very inspiring.
Maupin and his husband, Christopher Turner, walk through the Castro neighborhood in San Francisco. (Courtesy of “The Untold Tales of Armistead Maupin”)
Are there more stories about the “Tales of the City” characters coming in the future?
AM: I just signed a contract for a new “Tales”-themed novel. It’s not a continuation, but a deep dive into the middle of the story. I’m going to write about Mona Ramsey at the manor house she moved into at the end of “Babycakes.” A lot of people have complained that I left her there and never explained what that was like, and so I’ll be writing a book called “Mona of the Manor.”
Armistead, you and your husband recently moved to London. Was it hard to leave San Francisco?
AM: This is another city I’m enchanted with, and my husband is as well. Frankly, I wanted a new adventure late in life. If you’re lucky enough to be with somebody who wants to take on something new, it becomes a grand adventure.
At Alaska, our pride flies nonstop:
As longtime supporters of the LGBTQ+ community, we at Alaska remain committed to a building a more equitable society. We’re showing our #MostWestCoast love by continuing our partnerships with seven West Coast Pride events in 2019, and by offering a 10% discount on flights for a limited time to select California destinations. Look for Alaska employees marching in seven Pride parades this year. Learn more.
Our newest destination from Paine Field? Think poolside in the desert
Not long after we started flying from Paine Field in early March, the requests from our guests began pouring in: Please add Palm Springs. The pull of desert sun and warmth is strong. (We understand.)
So your West Coast airline is making it happen. Starting Nov. 5, you’ll be able to fly nonstop with us between Everett and Palm Springs every day of the week – just in time for the Coachella Valley’s popular winter travel season. You can buy your Alaska Airlines tickets now for our ninth destination from Paine Field.
Effective Date
City Pair
Departs
Arrives
Frequency
Aircraft
Nov. 5, 2019
Everett-Palm Springs
12:20 p.m.
3:05 p.m.
Daily
E175
Nov. 5, 2019
Palm Springs-Everett
3:55 p.m.
6:45 p.m.
Daily
E175
“Hands down, Palm Springs was number one on our guests’ wish list for the next destination from Paine Field,” said Noelle Fredrickson, general manager of network planning and strategy for Alaska Airlines. “After three months of flying at Everett, we thought this was a good time to make adjustments to improve the flying experiences for our guests. And hopefully make some people really happy.”
The start of service at Paine Field overall is a big hit – from the ease of getting to the airport, to the luxurious comfort of the new terminal, to the quick boarding process. As of late May, more than 160,000 passengers have flown with us at Paine Field.
Appreciating the popularity of desert destinations, we’re also excited to add a second roundtrip between Everett and Phoenix starting Aug. 26. Tickets for that new flight can be purchased right now.
Other changes are on the horizon, too. To make travel more convenient and efficient for our guests, we’re adjusting the number of flights between Everett and both Portland and Los Angeles.
“We’re optimizing our flight schedule to improve our operations,” said Fredrickson. “By flying three roundtrips a day instead of four to Portland and L.A., we can better provide the key flight times preferred by our business travelers, and allow for better connection windows.”
The adjustment enables us to add the new roundtrips to Palm Springs and Phoenix, while staying within our limit of 18 daily departures at Paine Field.
Alaska Airlines’ service out of Paine Field has been a big hit since it started in March 2019. (Photo by Ingrid Barrentine)
All Alaska flights at Paine Field are operated by Horizon Air with jet service using the Embraer 175 aircraft, which features a three-class cabin. From Paine Field, guests can currently fly to eight destinations: Las Vegas; Los Angeles; Orange County, California; Phoenix; Portland, Oregon; San Diego; San Francisco; and San Jose, California.
Don’t forget: From our gateway airports on the West Coast – such as Los Angeles and San Francisco – guests can connect with our Global Partners to fly to more than 900 destinations around the globe. Flyers can also earn and redeem miles with Alaska’s highly-acclaimed Mileage Plan program.
In the early 1980s, a 23-year-old pilot named Mike Baumgartner started calling on Alaska Airlines. He knew he wanted to fly for a living, and he was becoming increasingly more convinced that Alaska Airlines was where he wanted to plant his stake. He grew up in Bellevue, Washington, had gotten his pilot training as a teenager, and had already spent a lot of time in The Great Land, flying fish from Dry Bay, Alaska, to Yakutat in DC-3s.
So, Mike bought a new suit, shaved and walked into the Alaska Airlines corporate office, located near Sea-Tac International Airport. He introduced himself to the nice lady at the front desk (Jan May, a legend in her own right). He didn’t have quite enough experience at the time, but he kept at it. Every time he earned a new rating, he put the suit on again and dropped off another resume. He and Jan came to know each other, and she looked out for him. Finally, the day for an interview came, and she ushered him through the door and, wishing him luck, said, “It’s up to you, kid.”
As Mike recalls, he was really nervous, and essentially failed the interview. Only after the hiring manager stood up to dismiss him did Mike relax and start telling his interviewer who this young pilot really was. They ended up talking for another hour and a half, and Mike got the job. That was February 6, 1984.
Pilot Mike Baumgartner on the flight deck in 1985, a year after he started working for Alaska. (Photo courtesy Mike Baumgartner)
Why all this background? On April 30, Mike and 14 other employees were inducted into Alaska’s Hall of Fame, a group we call our “Customer Service Legends.” To be as direct as possible, most of us believe that the only reason Alaska is still here and still prospering today is because of the extraordinary service that our people provide. For so many of our folks, life—and work—is all about connecting with other people and lifting them up. It’s so simple to say, but such a powerful human experience.
I have so many stories I’d like to tell you about Mike. He is a pilot’s pilot. He flies a lot. He loves aviation. He loves you, our customers. And he loves his fellow employees. He’s one of very few people I know who, when he’s getting ready to hang up the phone, will say—“Hey, Brad, you know I love you.” This is how Mike lives his life. He says, “Alaska has been my family for 35 years, and I do love these people.” As I write this, I’m honestly humbled that we have a guy like this working here.
I tell new people I fly with, ‘This is your airline. This is all of ours to take care of.’ ”
Mike has flown a ton over his career, but has also made his voice and his leadership count to help us move our culture forward. He’s facilitated employee workshops; he’s volunteered at Aviation Days and countless other activities; and he’s been an ambassador for our airline with investors in New York City and beyond. His smile says it all.
CEO Brad Tilden and Mike Baumgartner at the New York Stock Exchange.
Alaska is fortunate to have so many people who, just by their sheer strength and determination, have lifted the company to greater and greater heights. With our Legend award, we recognize the best of the best. In addition to Mike, there are great people who work in all divisions of the company and in locations ranging from Anchorage to San Diego. Fewer than one-quarter of 1% of our employees are recognized with this honor. They truly are the best of the best.
I sat down with Mike on the day of our Legends celebration and asked him how he felt as he nears the twilight of his career; he’ll reach the mandatory pilot retirement age of 65 in just three and a half years. He said, “I love this place. Alaska is our airline to take care of. I tell new people I fly with, ‘This is your airline. This is all of ours to take care of.’ ”
Thank you, Mike. You’ve taken good care of us. And thank you to your fellow 2019 Legends for giving this place your all. The sky’s the limit with people like you.
Also, thanks to you, our guests, for flying with us today, and thank you for reading about Mike and our other extraordinary Legends.
This column also appears in the June 2019 issue of Alaska Beyond Magazine.
At Alaska Airlines, honoring the fallen and their families
For the families of the fallen, the cart with American flag curtains and the insignia of the five branches of the military — the most visible part of Alaska Airlines’ Fallen Soldier Program — means their loved ones will be surrounded with respect and honor from those who accompany them on their final journey.
When a flag-draped coffin is carried off a plane and placed on the cart, the flight, maintenance and baggage crew members stand at attention on the tarmac — a powerful sight for a grieving family, says Julia Schmidtke, an Alaska flight attendant. Her 25-year-old son, Hunter Schmidtke, died in 2018 while serving at Fort Riley, Kansas: “It was amazing and meant so much to see all the working groups come together,” she says.
The 11th cart was delivered to Fairbanks in July 2019.
The experience was so important to Schmidtke that she became a program volunteer – and she was in Phoenix when the tenth Fallen Soldier cart was delivered to Sky Harbor International Airport in May. “It’s important to know what a Gold Star mom looks like,” she says.
Alaska employees delivered the 11th cart in the program to Fairbanks International Airport in time to be of service just before the Fourth of July. The carts are crafted by a team of Alaska’s Maintenance and Engineering department and are stationed at airports around the country. They’re available to honor members and veterans of all branches of the military.
Alaska’s Fallen Soldier Program employee training now includes this video shared by the Schmidtke family. In addition to photos from Hunter Schmidtke’s life, it shows the “Honoring Those Who Serve” plane that carried their son to Sea-Tac.
The interior of the Fairbanks cart is customized with a metal crafting of the Alaska state flag. The cart’s sections were flown from Seattle to Anchorage, where the cart was assembled and then escorted to Fairbanks by the Patriot Guard Riders and police.
In addition to Fairbanks and Phoenix, Alaska Airlines has dedicated carts in Anchorage, Seattle, Portland, San Diego, Los Angeles, Honolulu, Washington, D.C., Dallas and San Francisco. While the carts remain under Alaska’s care at each airport, they are available for any airline to use when transporting remains.
When the Fallen Soldier cart was delivered in Phoenix in May 2019, a custom “Honoring Those Who Serve” tug was given to the team to bring back to Seattle. On the tug: James Rea, Alaska lead line avionics technician; and driving the tug, Joe Burdolski, designer of the tug and a resident of Chandler, Arizona. The tug is now at Sea-Tac, where it is used with the Fallen Soldier cart. (Photo by Tim Thompson)
Brian Bowden, a line aircraft technician and Air Force veteran, helped start the Fallen Soldiers Program in 2011. In addition to creating the carts, the program established protocols for employees to follow when a service member’s body is traveling. Bowden notes that program volunteers include veterans and non-veterans. “We all wanted to take care of those who take care of us,” he says. “Freedom isn’t free. It comes at a price.”
“We are just trying to have soldiers’ backs and provide them with this service on their final journey home, so their loved ones know that people cared about what they did,” Bowden says. “You can never take away their pain, but you can show you care.”
As she volunteers with the program, Shmidtke often talks — and listens — to fallen soldiers’ families as they’re taking their loved ones home. “I think it provides some comfort to have someone sit with them who’s been through what they’re going through,” she says. And volunteering has helped her, as well: “It’s been a real healing experience for myself, and I’m so glad I opened myself up to it.”
The KING 5 News team in Seattle also recently produced this story on the Fallen Soldier Program:
In 2016, Alaska created a plane livery called “Honoring Those Who Serve” dedicated to the men and women currently serving in the military as well as veterans and their families. A crest, to the right of the cargo door, represents our Fallen Soldier Program. The plane is used to transport fallen soldiers flying on Alaska Airlines, as well as for special flights, like our Honor Flights, to help veterans visit memorials in D.C.
Schmidtke’s son’s body was flown from Kansas to Seattle-Tacoma International Airport on one of the planes. “To have him brought home on the honor plane was a really big deal,” she says.
This year, Alaska launched its second plane in the livery, allowing the airline to serve new stations including Hawaii and Reagan National International, increasing the reach of the Fallen Solider Program.
Fallen Soldier Program through the years
At the Seattle Hangar, John Van Dyke attaches plaques representing the Army, Navy, Air Force, Marines and Coast Guard.Jim Rea installs red carpet inside the cart.At the Seattle Hangar, Alaska Airlines maintenance technician John Van Dyke helps customize a cart that will be used to carry the remains of fallen service members at Los Angeles International Airport.Patriot Guard Riders escorted the cart from Seattle to Los Angeles.Patriot Guard Riders stand at attention in L.A.A cart was delivered to San Francisco International Airport in May 2018.Patriot Guard Riders escort the cart to SFO in May 2018.
Copper River salmon 2019: First fish are the stars on the red carpet in Seattle
This week marks the official start of the 2019 Copper River king salmon season in Cordova, Alaska — and for many people, these salmon are the first sign that summer is on the way.
In celebration of the first catch, Alaska Airlines hosted a red carpet welcome for the Copper River salmon arriving Friday at Seattle-Tacoma International Airport. About 18,000 pounds of fresh fish were on the early-morning flight.
The outlook for the season is good, with the forecast for Copper River kings up from past years, and the sockeye projections holding steady, according to Christa Hoover, executive director of the Copper River Marketing Association. “We hope to see 55,000 king salmon and close to 1.5 million sockeye return to the Copper River this season,” she says.
“Cordova is off the road system here in Alaska, and we rely heavily on the passenger and cargo services that Alaska Airlines provides year-round,” Hoover says. “For nearly a decade, Alaska Airlines has flown the first Copper River salmon of the season to Seattle and beyond. In just a matter of hours, Copper River salmon is transported from the fisherman to dinner tables across the country.”
“I am an Alaskan fisherman”: A spotlight on the people who catch your fish
For the fishermen of Cordova, this moment is what they’ve been waiting for all year.
Darin Gilman started fishing with his father, Shawn Gilman, when he was only 5 years old. Growing up and watching his dad instilled a sense of pride in Darin that led him to work alongside his father at the same fishery today.
“It’s been wonderful to watch my son and the next generation of fishermen come up,” says Shawn Gilman. “I hope that they can pass our traditions and our fishery on in as good of shape as my generation was able to do for them.”
While neither man would say it’s easy work — acting as their own boat mechanics, net menders and salmon trackers — the Gilmans and other Cordova fishermen are true artisans. And they take pride in Cordova’s sustainable fishing practices. “We make sure year after year to have enough fish go up the rivers so they’ll keep coming back,” Darin Gilman says.
The Honkola family and others fishing in Cordova are dedicated to the preservation of salmon and their ecosystem, recognizing that their work today impacts what others can enjoy in the future. “To be a fisherman, you have to be dedicated, patient, and most importantly, passionate about sustainability,” James Honkola says.
Reflecting on her decades-long career, Thea Thomas recalls making the decision to follow her dream to fish in Alaska — at a time when few women worked in the industry. The best advice she received came from her father, who told her: “The most important thing is figuring out what you want to do. Don’t worry about the money, just make sure this is really what you want to do.”
Thomas thinks about retirement, but can’t bring herself to do it. “I love Cordova,” she says. “I love what I do.”
Seattle Storm and Alaska: Going the extra mile at the free-throw line
The Seattle Storm’s free throws will go a little further this season — about one million miles further.
Today, Alaska Airlines and Seattle’s defending WNBA champions announced an exclusive multi-year partnership and the “Free Throws for the Future” program, which will donate airline miles to community organizations working with young people. For every free throw made by Storm players throughout the 2019 season, Alaska will donate 2,000 airline miles. Last season, Storm players averaged 13.9 points per game from the foul line, which will now feature the Alaska logo on the Storm’s home court.
As they celebrated the new free-throw line sponsorship, Diana Birkett Rakow, Alaska’s vice president of external relations, and Storm CEO Alisha Valavanis took a moment to reflect on the values of partnership, leadership — and the commitment to elevate young people in our community.
Storm CEO and General Manager Alisha Valavanis.
DBR: Alisha, you and your team are fantastic partners and champions for so many around our region. You’re recognized for your humility and drive to grow the team, to learn together, and to excel — but to never rest on your laurels. You’re national champs, and back out there this year to strive for the next level of performance. That’s a good model for business, too.
A year or so ago, we talked about taking our partnership to a new level by empowering women and girls to own their strengths — on or off the court. My own grandmother was a brainy powerhouse, but I think it took her until she was in her 80s to fully own that. As for sports, she used to remind me that sweating wasn’t appropriate for girls (so I went ahead and played ice hockey). Times have certainly changed, but many kids don’t have enough champions — people who say “who you are is amazing, and you CAN play ball, or fly airplanes, or make robots, or work in finance, or lead.” At Alaska Airlines we’ve been talking a lot about how, as a community, we lift and empower young people furthest from opportunity to realize great futures — through inclusive education, mentors and models, exposure to career options and more.
When you’re building a roster for the Storm, you’re looking for amazing basketball talent — but probably some other characteristics of great team players. Some things that won’t necessarily be taught in a classroom, but might be relevant for any career path. What are the elements of great players — and leaders — that you look for to make up a championship team?
AV: I grew up in a big family, I have an identical twin and four other siblings, so being on a team started very early. Long before I understood team dynamics and what it would take to cultivate a winning team, I learned the fundamentals from my family unit. We shared common values instilled in us by our parents: honestly, kindness, generosity and passion. There was also space for our individuality, curiosity and adventure. When I think about the kind of leader I am today and some of the principles used to build the Seattle Storm, I think about those early lessons. Successful teams share core values that create the culture needed to achieve the highest levels of success, oftentimes in the face of great adversity.
But it is also true that winning takes talent, in the front office and on the court. In the WNBA we have the most elite women’s basketball players in the world; these athletes have spent decades committed to their game. We are fortunate to have a team that has been led by the best point guard in basketball history, Sue Bird. We have an ownership group and a front office and a basketball staff that are all working from the same playbook. There is clear vision and a relentless commitment to team that is in pursuit of success and committed to it. So, if I had to put it in one word it would be “culture.” Our culture created the space for talent and teamwork to achieve the greatest results possible; championships!
DBR: Culture matters so much! At Alaska, it is one of our greatest areas of focus. But I also wanted to ask you about how you share the story of the team. I saw recently that the league secured additional coverage through CBS Sports Network; congratulations! Why is that important?
AV: I believe the growth of this league is directly correlated to the visibility of this league. The exposure that the league gains through deals like the one with CBS Sports Network is imperative to developing new fans and exposing the country and the world to the WNBA. This season they will carry 40 live WNBA games, including six Storm games. Between the league’s deals with ESPN and CBS Sports Network, our partnership with JOEtv, and live-streamed games on Twitter and WNBA League Pass, people will get to know Storm Basketball.
DBR: Congratulations! OK, so my son loves the Storm, and proudly wears your gear. When he went to a game, he was impressed how fast the Storm players are. Makes me wonder — what are the demographics of your fan base? Does it skew female or are men watching women’s sports? Might my son be part of a new generation who does watch women’s sports?
By the way, we also recently introduced him to the Rat City Rollergirls — they are a good example of resilience! Those women are knocked down over and over, and get right back up and GO. And then hug each other at the end! Sportsmanship AND drive.
AV: That’s awesome, Diana, I love that your little one is getting exposure to all types of sport!
One of my favorite games last year was when I got to sit next to your son because it gave me the chance to experience the game from his perspective. There’s so much joy in sports and so many fantastic role models. It’s special to see how kids respond to that. It reminds me of one of my favorite memories during the playoffs last year. I was at a coffee shop — very Seattle, I know — when a father approached me and said that his little ones were chanting “PLAYOFFS!” while eating their cereal that morning. They are part of a generation that is growing up in a time when little girls and little boys can have strong female role models on the court.
Our fan base is incredibly diverse, and as far as numbers go it’s fairly equal between women and men for attendance. But what continues to be a top priority is to get families and kids out to games. It’s awesome entertainment that has the potential to really drive positive societal change; imagine all our children given the opportunity to look up to elite female athletes as well.
DBR: Really cool, thank you for being such great role models. Now, one final question — What’s your favorite place to fly, nationally or globally, and why?
AV: I absolutely love to fly. I love traveling around the country and the globe whenever possible, and basketball has definitely given me the opportunity to do that! One of my favorite spots every season is Chicago because I get the chance to meet up with family and spend time with them. New York is another place that’s circled on my calendar every year. I love the energy of New York and the restaurant and art scene. But of course, there’s no greater feeling than coming back to Seattle, flying over Mount Rainier and Puget Sound, and finally touching down at home.
DBR: Thank you, Alisha, and go Seattle Storm!
AV: Thank you, Diana. We’re thrilled to partner and excited to team up to make a positive impact in Seattle.
‘Reach for the sky’: Exploring the many pathways to an aviation career
The first time London Holmes flew a plane, she navigated past Santa Monica and out over the ocean. She peeked at the instructor to see if he was nervous — and caught him looking down at his phone. “It was really cool to see that he trusted me,” Holmes says. She took in the view of the blue waters and the coastline. “It was so pretty. I realized then that this is definitely for me.”
London Holmes took the controls of a plane for the first time in Southern California in 2017. She was 15. (Courtesy London Holmes)
She was 15.
Now 17, the Sammamish High School junior is a mere two weeks away from her check ride — the “final exam” to get her private pilot’s license. It’s a milestone for any aspiring pilot, but for Holmes, it’s just one step in the path toward her ultimate goal of becoming a military pilot. “I really want to fly fast jets,” she says.
Holmes is following in the footsteps of one of her mentors, Kim Ford, an Alaska Airlines First Officer and Sammamish High grad who attended the Air Force Academy. Ford’s 25-year Air Force career included service in Afghanistan and Iraq, and she retired from the military as a Lieutenant Colonel. She has been flying for Alaska Airlines since 2001, starting her commercial airline career while still serving in the Air Force Reserves.
Holmes and Ford discovered they shared the same high school and a passion for military jets when they met at a regional Women in Aviation conference at The Museum of Flight in 2016.
“I was just blown away that there were all these parallels and that she had this interest level at such a young age,” Ford says.
She’s thrilled Holmes has taken advantage of opportunities available through The Museum of Flight and other organizations that now put aviation training in reach for many young people, including programs encouraging young women and people of color to explore careers in flight.
“They just didn’t have this wide variety of programs in the ‘80s,” Ford says. “I wish I could have soloed before I went to the Academy. I wish I could have had my private pilot’s license. London has been able to do all of those things that will propel her toward the higher echelons of success.”
Aviation Day: The Need and the Possibilities
One of the opportunities for students like Holmes is Alaska Airlines’ Aviation Day, which brings more than 1,200 young people from around Western Washington to the Alaska Airlines hangar at Sea-Tac International Airport. They get to meet pilots, engineers, flight attendants and technicians who work in a range of aviation jobs at Alaska, Boeing, the FAA and the Port of Seattle. They also can connect with educators, military representatives and corporate recruiters to chart potential career paths. Aviation Day is possible because of the efforts of Alaska employees who lead the event, along with partners including Boeing, Port of Seattle, Aerostrat, the Boy Scouts, Girl Scouts and The Museum of Flight.
Now in its 11th year, Aviation Day on Saturday, May 4, allows students to get up-close to 30 different aircraft, including several military planes and a refurbished DC-3, which will be used for a World War II D-Day reenactment in France next month. The teens also can check out a 737 flight deck with pilots, look into a wheel well with mechanics and kick the tires of an F-18 or Lockheed Martin KC 130.
This will be Holmes’ first time attending Aviation Day, while Ford has volunteered multiple times: “I love to see kids walk into the 737, and they are so excited to go up to the flight deck and to sit in the pilot and co-pilot seats, and look at all the displays,” Ford says. She encourages students to not be limited by preconceptions of who can work in aviation. “There’s room in the military and in aviation for everyone to be able to lend their talents and to enjoy it,” she says. “Have courage. Reach for the sky.”
With a looming pilot shortage, airlines have an urgent need to inspire more young people to pursue aviation careers. In the next seven years, more than half the current commercial pilots in the U.S. will reach the mandatory retirement age of 65, and Boeing projects that in the next 20 years the industry will need 206,000 new pilots working in North America. Because women currently hold just six percent of the commercial pilot jobs in the U.S. — and African-American women hold only about one-half of one percent of all pilot jobs — Alaska is especially committed to helping passionate young women like Holmes find their way into aviation careers.
Ford and Alaska’s Black Employee Advocates and Allies group are helping Alaska significantly increase the number of female African-American pilots by 2025, a commitment made with the nonprofit Sisters of the Skies. And more than 170 Girl Scouts will attend Aviation Day this year.
Aircraft Maintenance: Getting in at the Ground Level
Brendan Cray remembers “geeking out” at the 2011 Aviation Day, which set him on the path to his current job as an aircraft maintenance technician at Alaska Airlines. Back then, he was a junior at Kentwood High School in Covington, Washington, who loved working on cars, and he saw an Aviation Day poster at the school library. At the event, he met some Alaska mechanics, toured Aircraft 569 (which is still in service) and got a look inside a 737 wheel well: “It’s amazing. Pipes, hydraulic lines, hydraulic fuses. I thought, ‘Imagine knowing what each of these lines goes to. Wouldn’t that be incredible to possess that knowledge?’”
Maintenance technician Brendan Cray attended Aviation Day in 2011 and started at Alaska Airlines three months after graduating from South Seattle College. (Photo: Ingrid Barrentine / Alaska Airlines)
After high school graduation, he started in South Seattle College’s Aviation Maintenance Technology Program, working his way through school while living at home. After graduating a little over two years later, he was hired by Alaska within three months. For students worried about costs, he points out that his education and testing costs came to about $16,000 over two years — less than a single semester’s tuition at some four-year universities. And aircraft maintenance technicians start off with good wages, Cray says. “The rate of return is huge.”
The opportunities for people who share Cray’s passion for plane mechanics are growing at Alaska and Horizon Air because more than a third of the airlines’ current maintenance technicians will be eligible for retirement in just three years. And when Cray gets the chance to volunteer at Aviation Day, he looks for those students whose faces reflect the same level of excitement he felt when he first looked inside a wheel well.
“It’s nice to know there are people who love planes as much as me,” he says. “You never know where aviation can take you. And there’s no greater feeling than waking up every day to go do something you love.”
“There are so many people who want to help”
Holmes urges young people who might want to try flying to start with programs like the Private Pilot Ground School at The Museum of Flight. And she shares a list of other resources, including educational organizations and scholarships. (Check out Holmes’ list) “It’s the perfect time to become a pilot,” she says. “Especially for teenagers and young adults, there are so many scholarships out there. There are so many people who want to help.” The costs of her own private pilot training have been covered by a scholarship from the LeRoy W. Homer Jr. Foundation.
Holmes keeps a sharp focus on her goals and takes Aeronautical Science Pathway courses after school. She’s looking forward to a summer internship at Boeing, where she’ll see how the Navy P-8 Poseidon is made. “It’s basically a 737 that carries missiles,” she says. “It’s pretty cool.”
But first, that check ride coming up on May 18. Holmes has a waitlist of passengers eager to fly with her. At the top: her mom, Sherrie Holmes. “Being around people who support you and believe in you is very important,” London Holmes says. “My mom is always there, uplifting me.”
One young pilot’s tips for others who aspire to fly
London Holmes grew up fascinated by the planes she could see from her house as they took off from Boeing Field and Renton Municipal Airport. By age 14, she was immersed in aerospace education programs — and now, at 17, she’s poised to get her private pilot’s license. Her plan is to become a military pilot, and possibly eventually fly commercial airplanes, too. “I’m a huge aviation nerd,” she admits. “I can live, drink and breathe aviation.”
Holmes is attending Alaska Airlines’ Aviation Day for the first time on Saturday, May 4. Now in its 11th year, Aviation Day brings more than 1,200 young people from around Western Washington to Alaska’s hangar at Sea-Tac International Airport. They get to meet pilots, engineers, flight attendants and technicians working in a wide variety of aviation jobs at Alaska, Boeing, the FAA and the Port of Seattle. They also can connect with educators, military representatives and corporate recruiters to chart potential career paths. Aviation Day is possible because of the efforts of Alaska employees who lead the event, along with partners including Boeing, Port of Seattle, Aerostrat, the Boy Scouts, Girl Scouts and The Museum of Flight. (Read more about Holmes’ story and Aviation Day.)
Holmes appreciates the support she’s received from organizations that help aspiring young pilots, as well as from mentors like Alaska Airlines First Officer Kim Ford. And she’s eager to share what she’s learned. “It’s important for me to give back to other girls in aviation because I have had really great mentors,” Holmes says. “I’ve had really great opportunities. I’ve received great scholarships and I want to give back because I know how amazing it feels.”
For people who worry about the costs of pilot training, Holmes reassures them that it’s possible with help. “I could not pay for flight training by myself. It’s just too expensive,” she says. Her pilot-training costs are covered by a scholarship from the LeRoy W. Homer Jr. Foundation. “It’s just a really great time to be in aviation because there are so many resources.”
Here are several organizations that Holmes and Ford recommend aspiring aviators check out.
Holmes says this should be the first stop for young people around Puget Sound who are curious about aviation. “I know that some people aren’t sure about aviation. This is a great introductory course — especially if you live in the area because it’s free. And these are people your age who also have an interest in aviation.”
Aeronautical Science Pathway program. The Museum of Flight
Holmes attends this after-school program for juniors and seniors two hours a day, four days a week, and she’ll earn both high school and college credits. “It’s really cool because six of the students that I took the Private Pilot Ground School course with when I was 14 years old are in the class now.”
ACE Aerospace Camp Experience, The Museum of Flight
Created in honor of Anderson, a Washington native and the payload commander of the Space Shuttle Columbia, this free educational program is offered to Washington state middle-schoolers.
(Note: The Museum of Flight offers several additional educational programs and resources. Check out the full site here: http://www.museumofflight.org/Education/)
The Civil Air Patrol is a civilian public service organization offering STEM education and cadet programs focused on developing young aerospace leaders.
Flying Clubs
Red-Tailed Hawks Flying Club, a chapter of the Black Pilots of America
“It’s really important to find aviation-related activities because then you’re able to network but also enjoy and have fun doing aviation-related things at the same time,” Holmes says.
Scholarship Opportunities and Other Resources
Aircraft Owners and Pilots Association (AOPA) Foundation
Sisters of the Skies is an organization of black women pilots offering scholarships, mentorships and an outreach program called “Girls Rock Wings.” This year, Alaska Airlines made a commitment with Sisters of the Skies to significantly increase the number of female African-American pilots by 2025.
In aviation and in other realms, “lift” is the force that lifts airplanes into the sky, pulls sailboats forward, and makes propellers on windmills work. In 1738, a guy named Daniel Bernoulli figured this out. Specifically, he figured out that as the velocity of a fluid (air or water in these cases) increases, pressure decreases. So engineers went to work. With airplanes, they built curves into the wings to force air above the wing to travel farther, and therefore faster, than air below the wings. This simple idea creates high pressure air below the wing, and low pressure air above the wing, and it is what keeps airplanes aloft. Magic!
As our region grows faster than the Seattle skyline, adding jobs and opportunities, we have a moral imperative to figure out our own version of Bernoulli’s principle, something we should have figured out a long time ago. The question is how do we lift kids from all backgrounds and circumstances into the futures that they deserve.
Over the next five years, 740,000 jobs will be added in Washington State. The majority of these will be in highly skilled positions. We’ll need teachers, nurses, technicians, builders, aviators, and more. Some 70% of these jobs will require some training or education beyond high school, but only 31% of our kids are achieving this higher level of learning today. If we don’t fix the imbalance, we’ll most likely import the talent, which means our own kids, especially those kids from more economically challenged backgrounds, will miss out on the opportunities that they so clearly deserve.
As an industry, aviation offers a diverse array of jobs, and a chance to move between them throughout a career. Our state has the largest concentration of aviation and aerospace activity of any in the nation, and Boeing estimates our industry will need 206,000 new pilots and 189,000 new maintenance technicians over the next two decades. To fill these jobs, Alaska Airlines is working with local schools and colleges to make sure we fill these key positions.
In the meantime, one thing that all of us should do is expose our young people to potential career options. We can do this by partnering with local school districts, by mentoring and creating programs that enable kids to find their voice and believe in their strengths, by providing internships for young people to explore work pathways, and by hiring, training, and promoting a diverse workforce. If kids can see the destination, it will help them find a way to get there.
This Saturday, Alaska Airlines employees will lead our 11th Annual Aviation Day, and we expect more than 1,200 students to visit our hangar – more than ten times the number who came more than a decade ago. Young people, largely teens, will explore aircraft designs with engineers, kick the tires of an F-18 fighter (and a 737!), and test their skills on our flight simulators.
Many who’ve attended Aviation Day have gone on to careers within the industry. People like Brendan Cray, an aircraft technician for Alaska who credits Aviation Day for steering him toward a career in aviation.
Like an airplane taking off, an event of this size is a team effort. As the real experts, our employees create and lead Aviation Day. But we couldn’t do this without great partners – the Boy Scouts, Girl Scouts, U.S. Air Force and Reserves, Sea-Tac Airport, local community colleges and flight schools. Together, we ensure kids can have new experiences, ask questions, and connect with resources for their futures.
Middle school students in Highline are some of those who inspire us. A few years ago, when we asked them about their dreams for the future, many told us they didn’t think they’d be qualified for jobs in aviation – despite growing up with aviation all around them. Some didn’t even know these jobs existed.
Our goal at Aviation Day, and beyond, is to ensure that every kid believes they can work in aviation – or another great career option. But this is a path – not a single step. We recognize that year-round efforts are needed across many fronts:
Our partners at Highline Schools, Museum of Flight, and Pacific Science Center fuel possibility and creativity throughout the year.
Our Rotor Wing and Camo2Commerce programs support vets to leverage their valuable skills from the military as commercial pilots and maintenance technicians.
We pledged with Sisters of the Skies to significantly increase the number of female African-American pilots by 2025 – to hire the best pilots and ensure a pipeline of talent full of young people who can see themselves anywhere.
We’re inspired by Starbucks’ commitment to opportunity youth, Boeing’s Core Plus curriculum development, Vigor’s community workforce training programs, and many other local companies.
Bernoulli’s principle of lift took our world to places our ancestors would never have imagined. Let’s enable kids, including those furthest from opportunity, to reach new ones, too.
If you’re wondering how to make the most of Mileage Plan and even work your way up to elite status, the best advice typically comes from those who’ve done it. We talked to two 30-year Mileage Plan members: John from Juneau, a current MVP Gold 75K, and Bruce from Portland, who enjoyed MVP Gold status for years. While neither John or Bruce felt they had any sage advice, we begged to differ.
Stick to Alaska and its partners when traveling for business
Business travel is often outside of your control, but companies are increasingly making it possible for employees to choose their airline and/or enter their Mileage Plan number when booking flights. Both Bruce and John racked up a lot of miles traveling for business by flying Alaska almost exclusively.
You’ll always earn a mile per mile flown on Alaska, but you can earn even more than that depending on the type of fare you book. First Class, and even certain economy fare classes earn additional bonus miles that get you even closer to elite status or that dream vacation faster.
And if your business travel takes you around the globe, booking with an Alaska Global Partner is a great way to ensure you’re still racking up your Mileage Plan miles. Earn even faster if you book Premium Class seats internationally. Earn rates vary by partner, but you can earn up to 3 miles per mile flown in Business Class or up to 5 miles per mile flown when you fly in First Class.
Spend more time in the air, not the airport
Neither Bruce nor John pay attention to racking up segments, though that is a way to earn elite status. Instead, John says he will look at the big picture of his trip: if there’s the option to have multiple segments but be stuck with a long layover, sometimes it’s worth it to book a longer, maybe slightly less direct route.
The way he looks at it: he’ll spend the time somewhere – in the airport or in the air. He’d rather spend more time on a plane, racking up miles.
Shop your way to your next vacation
Savvy members know that even if you don’t have any trips coming up, there are plenty of ways to keep your Mileage Plan balance growing. An easy one? Shopping! Through Mileage Plan Shopping, you can earn miles for your online and in-store shopping with over 850 participating merchants. Once signed up with Mileage Plan Shopping, you can mark stores as favorites to get alerts when additional bonus mile offers are running. There’s even a browser button you can download that will alert you when you are on a site eligible to earn miles, so you never miss out on mileage earning opportunities.
Save up miles for big trips abroad
Bruce is what you might call a Mileage Plan retiree – he had elite status for nearly 30 years and spent his miles sparingly. Now when he has more time to fly for fun, he’s using his miles to travel the globe.
He highly recommends flying an Alaska Global Partner and paying with miles. He and his wife traveled to Europe and purchased a one-way First Class ticket for around 60,000 miles, which he feels is a much better deal than paying for the ticket with cash.
Use miles for more than flights
Alaska Airlines Hotels gives you access to more than 400,000 properties worldwide, from unique boutique hotels to major chains. You can either earn miles for stays – up to an astounding 10,000 miles per night – or, redeem miles for all or a portion of your stay.
The start of service at Paine Field overall is a big hit – from the ease of getting to the airport, to the luxurious comfort of the new terminal, to the quick boarding process. As of late May, more than 160,000 passengers have flown with us at Paine Field.
