Alaska Airlines partners with CHOOOSE to empower guests to reduce emissions and support growth of the sustainable aviation fuel market

Alaska Mileage Plan members can earn Elite-Qualifying Miles when they support sustainable aviation fuel, contributing to their elite qualification for the new year

Alaska Airlines announced today it is partnering with climate-tech company CHOOOSE to provide new options for sustainability-minded guests to take action on their travel-related carbon emissions by purchasing sustainable aviation fuel (SAF) credits or support nature-based climate projects.

A banner on the reservations confirmation page invites guests to learn more about the carbon emissions generated by their own prior or upcoming travel (with emission calculations based on the International Air Transport Association (IATA)’s carbon emissions methodology. Guests can choose between SAF credits or from certified nature-based projects in geographies where the airline flies, such as Doyon Native Community Forest Project, Freres Biochar, The Guatemalan Conservation Coast, and more.

Alaska is also rewarding guests who purchase a certain amount of SAF credits (i.e. SAF environmental attributes) with Elite Qualifying Miles (EQMs), as part of the airline’s year-end elite status promotions, further reflecting its emphasis on scaling and leading the advancement of SAF.

We know that reaching our sustainability goals – including net-zero carbon emissions by 2040 – will require investment and action on all fronts, and that sustainable aviation fuel presents our best opportunity to take a leap forward on this journey,” said Diana Birkett Rakow, Senior Vice President, Public Affairs and Sustainability, Alaska. “But today, there isn’t enough SAF to meet demand – and we need to bring its cost down by creating scale. That’s why, in addition to purchasing and using SAF, building partnerships, and advocating for public policy support, we’re inviting our guests to join us – to learn more about SAF, to invest in its development, and to help us grow supply for the future. We’re excited to link this work to our loyalty plan, helping guests get closer to that next elite tier, in partnership with a creative innovator like CHOOOSE – and we look forward to building on this platform.”

Alaska has been a leader in advancing the market for SAF and was the first commercial U.S. airline to fly multiple routes using the alternative fuel in 2011. But there is still not enough SAF to support the industry’s operational needs, and that must change to meet the goals we have set as an industry. Since 2010, Alaska has worked with a coalition of partners to advance SAF – which produces up to 80% lower carbon emissions than traditional jet fuel – on multiple fronts including:

  • The airlines’ largest SAF purchase of 185 million gallons from producer Gevo, and an additional SAF purchase agreement with producer Aemetis;
  • An agreement with E-Jet® company Twelve to collaborate on and execute the first commercial flight powered by E-Jet® fuel – produced using recaptured carbon;
  • An agreement with Shell Aviation to expand the SAF market while working together to deepen the understanding of the technology, infrastructure, carbon accounting systems and public policy support needed to scale supply;
  • And, partnerships with companies like Microsoft and others, to reduce emissions from business travel.  

This step is part of Alaska’s continued sustainability strategy, the company’s “EverGreen journey”, and includes immediate actions and long-term investments to reduce the carbon emissions of our operations, minimizing waste, and protecting local ecosystems. For more information about Alaska’s collaboration with CHOOOSE, please visit alaskaair.chooose.today.

Alaska Airlines launches nonstops between Seattle/Everett-Honolulu and Portland-Miami 

We’re taking our guests to popular vacation getaways: Seattle area’s second airport now connected to Hawaii; Miami becomes fourth Florida city with nonstops from Portland 

Alaska Airlines welcomed guests today seeking warm temperatures and sunny skies on our new nonstop flights between Seattle/Everett-Honolulu and Portland-Miami. The daily, year-round flights are available for purchase at alaskaair.com

“Travel demand to leisure destinations to relax and recharge remains strong, especially to sun and fun locations as cooler weather settles in,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines. “Our new nonstop between Seattle/Everett and Honolulu is our first regularly scheduled service connecting Paine Field to Hawaii. And our new coast-to-coast route between Portland and Miami links two destinations that were the largest underserved cities for each airport.” 

For a growing number of our guests, Seattle/Everett – home to Paine Field Snohomish County Airport – is a more convenient option with a smaller terminal and an upscale lounge atmosphere. It’s located about 25 miles north of downtown Seattle. We launched commercial service there in March 2019 when the new facility opened.     

For those traveling between Honolulu and Washington State, flying into Seattle/Everett is a less congested option and offers a different way to access the greater Seattle area,” said Daniel Chun, director of sales, community and public relations in Hawaii for Alaska Airlines. “With this new flight, we’ll fly a combined six nonstops a day to the two Seattle area airports from Oahu, providing our leisure and business travelers with a variety of flight times that work best for them.” 

We now fly from eight West Coast gateways to Hawaii: Anchorage, Seattle/Everett, Seattle, Portland, San Francisco, San Jose, Los Angeles and San Diego. From these airports, we serve Oahu, Maui, Kauai and the Island of Hawaii with an average of 30 nonstop, peak-daily flights. 

In Portland, we’ve been the largest carrier for more than 20 years. With our new service to Miami, we currently fly to 52 nonstop destinations from the Rose City. Miami is the fourth Florida city we serve nonstop from Portland joining Fort Lauderdale, Orlando and Tampa. We also fly nonstop to Miami from Seattle.  

Alaska is first airline to offer Tap to Pay on iPhone – giving guests more choice for how to pay

Whether you’re on your way to a celebratory vacation or coming home after a long business trip, that inflight beverage always hits the spot. Coming soon to your next flight, you can pay for your alcoholic beverage or snack pack with just a simple tap from your iPhone or Apple Watch to pay with Apple Pay, other digital wallet, or contactless credit or debit card – no more swiping!

Our flight attendants use iPhones onboard the aircraft to make sure you’re seated correctly, deliver your pre-ordered meal, offer you an elite chocolate and take snack and alcohol orders. Because of new technology from Apple and our partnership with Stripe, a financial infrastructure platform for businesses, we can now use those iPhones accept your contactless payment method of choice.

“We’re constantly innovating to give our guests the most seamless and caring experience possible,” said Charu Jain, senior vice president of innovation and merchandising. “We’re proud to partner with Stripe to be the first airline to bring Apple’s Tap to Pay on iPhone technology to flight.”

How does it work?

When it’s time to pay for your beverage or snack pack, simply hold your iPhone or Apple Watch to pay with Apple Pay, your contactless credit or debit card, or other digital wallet near the flight attendant’s iPhone. The payment will be securely completed via NFC technology.

Voila! It’s that easy.

Tap to Pay on iPhone is rolling out on select flights and will be available across our fleet in the next few months.

Pre-order your meals before you board!

We’re constantly bringing new and interesting meals onboard our flights. You can catch the latest menu here. All meals onboard our flights must be preordered at least 20 hours before your flight.

Here’s how you pre-order on the Alaska Airlines app:

  1. Log in and locate your upcoming trip from app home screen.
  2. Under flight info, locate “food pre-order”
  3. Make your pre-order selection and follow steps to store your credit card information for an easy, touch-free transaction on board.

Between pre-ordering your meal and tapping to pay for your cocktail, we’re making it as easy as ever to enjoy your flight. This is just another way we are innovating to bring our guests the most seamless experience possible – from our airport lobbies to the aisles of our aircraft.

Alaska Airlines celebrates 35 years of connecting guests with Mexico 

We’re proud to be the #1 U.S. carrier from the west coast to Mexico with the most nonstop flights and destinations to Mexico. And, today, marks the 35th anniversary of our first flight ever to Mexico!  

On that historic Tuesday in 1988, Alaska became an international airline when we began nonstop service between San Francisco and Mazatlán. We then began service from San Francisco to Puerto Vallarta the following day. 

Today, we serve 8 incredible cities in Mexico, each offering a unique blend of history, culture, natural beauty, and entertainment, including Cancun, Guadalajara, Ixtapa/Zihuatanejo, Los Cabos, Loreto, Manzanillo, Mazatlán and Puerto Vallarta.  

From November 14-16, travelers can score flights to several popular tourist destinations across Mexico including, Puerto Vallarta, Los Cabos, Loreto, Cancun and Zihuatanejo, for as little as $99 one way. More details on this special sale can be found here.

Cancun (CUN) 

  • Enjoy the stunning beaches and crystal-clear waters. 
  • Explore the Mayan ruins of Tulum and Chichen Itza. 
  • Experience vibrant nightlife in the Hotel Zone. 
  • Go snorkeling or diving in the nearby cenotes and coral reefs. 

Guadalajara (GDL) 

In Guadalajara, Mexico’s second-largest city, explore the rich cultural heritage by visiting historic landmarks like the Cathedral and the Instituto Cultural Cabañas, savor traditional cuisine including birria and tequila, enjoy mariachi music, and stroll through the vibrant Tlaquepaque district for artisan crafts and local art. 

Tips from Lezly, Alaska customer service agent trainer in GDL:

Guadalajara is the origin of most of the Mexican traditions for what our country is known for! The mariachi, the charros, the tequila is all from here. If you visit us, walking downtown should be on your list— there are beautiful buildings with so much history you would really love.  
Don’t miss the food restaurants like los chilaquiles, casa bariachi or La chata, are very good options. Finally, if you have time to visit Tlaquepaque, Tequila and Chapala Lake these towns around the city will fascinate you.

Lezly, Alaska customer service agent trainer in GDL
Downtown Guadalajara (photo from Lezly) 

Ixtapa/Zihuatanejo (ZIH) 

Revel in two distinct experiences — enjoy resort-style beaches and watersports in Ixtapa, and savor a laid-back atmosphere, local culture, fresh seafood and vibrant markets in the charming fishing town of Zihuatanejo. 

Los Cabos (SJD) 

In Los Cabos, savor the stunning beaches, partake in water activities like snorkeling, whale-watching and sportfishing. Also, explore the iconic Arch of Cabo San Lucas and experience the vibrant nightlife or the laid-back luxury of San José del Cabo’s historic district. 

Loreto (LTO) 

Venture the quaint historic town, visit the Mission of Our Lady of Loreto, discover marine life while snorkeling or kayaking in the Sea of Cortez, and hike in the stunning Sierra de la Giganta mountains for breathtaking vistas and nature encounters. 

Manzanillo (ZLO)

A picturesque coastal gem on Mexico’s Pacific shore, Manzanillo welcomes visitors with endless activities. Start your adventure by basking on pristine beaches, including Playa Miramar and Playa La Audiencia, where you can soak up the sun, swim, and engage in water sports.  

For a cultural touch, explore the colorful downtown area and visit the iconic Our Lady of Guadalupe Church. Don’t miss the scenic Malecon, offering seaside promenades and a vibrant atmosphere with eateries and shops. If you’re a nature enthusiast, head to the nearby eco-park, El Salto, for hiking and bird-watching in lush surroundings. Manzanillo is renowned for its sportfishing, and you can embark on deep-sea fishing excursions to reel in impressive catches. The city’s seafood is legendary, so savor the freshest catches at local restaurants. Whether you’re seeking relaxation or adventure, Manzanillo offers a delightful array of experiences along its sun-kissed shores. 

Mazatlán (MZT)

One of the more exciting tourist attractions, Mazatlan cliff divers often jump several times a day from a 45-foot cliff known as the Pearl of The Pacific.
  • Explore the enchanting Historic Center, with its colonial architecture and iconic Angela Peralta Theater.  
  • Don’t miss the picturesque Plazuela Machado, a hub for dining and cultural activities.  
  • The El Faro Lighthouse provides panoramic views, while the Malecon invites leisurely strolls along the oceanfront.  
  • Explore the Golden Zone for lively nightlife, exceptional seafood, and shopping.  
  • Adventure seekers can take panga tours to nearby islands or enjoy a tranquil day trip to Stone Island. 

The Plazuela Machado is one of the oldest in the City of Mazatlan; historical records tell us that it was built in 1837 under the auspices of a rich merchant in silver, fabrics and pearls, Don Juan Nepomuceno Machado.  
Originally an esplanade was built for La Plazuela, which was surrounded by 36 majestic stone benches and leafy orange trees, the reason for the latter, so this place was known for a long time as the ‘Paseo de los Naranjos.’ 
La Plazuela Machado is one of the venues of the Carnival festivities, since year after year a gastronomic exhibition is held in this place, in which the best and most representative restaurants in the town participate. 

– Luis, Alaska customer service agent in MZT 

Puerto Vallarta (PVR) 

  • Relax on beautiful beaches and enjoy water sports. 
  • Stroll along the Malecon boardwalk. 
  • Take a boat tour to the Marietas Islands or Los Arcos. 
  • Experience the vibrant nightlife in the Romantic Zone. 

You must visit Marietas Island, you can only get there swimming. It’s a great experience. Rhythms of the Night is at the top of the list “must do in PVR” this is a cruise, dinner, and a show like no other.   

– Karen, an Alaska customer service agent in PVR  

Alaska Airlines is rolling out new global award redemptions

With focus on simplicity, value and availability, Mileage Plan members will have new options to choose from across our 24 partner airlines; award redemptions to start at 4,500 miles each way  

Alaska Airlines Mileage Plan miles have long offered outsized value for our members who work hard to earn and save their miles. That’s why we’re making it even easier and more rewarding to go global with our Mileage Plan program with upfront information that’s clearer and more user-friendly. We’re also expanding award availability so our members can find more award space when they want to travel.  

We now have a more straightforward set of award charts for all our oneworld and partner airlines that will be effective in March 2024. The new charts are divided into three regions: the Americas; Europe, Middle East and Africa; and Asia-Pacific. They provide clearly defined ‘starting from’ redemption rates that vary depending on the distance being flown*. 

With the new distance-based structure, 60% of partner nonstop routes in economy class and 64% of routes in business class will start at a lower price point. The streamlined information gives a better idea of how many miles are needed to fly to and within regions of the world with short-haul awards starting as low as 4,500 miles each way (down from 7,500). Many shorter-distance flights within continents will start at up to half the current price.     

We’re also expanding access to premium economy awards with more partners than ever before, including American Airlines and Japan Airlines, at award levels starting just 30% higher than economy*.  Awards start at only 6,000 miles one-way in premium economy (down from 12,500) and business class is available from 9,000 miles each way (down from 20,000).  

All our partner redemption pricing will be one-way so our guests can mix and match which airlines they’re flying, say British Airways on an outbound flight from Seattle to London and then Finnair from Helsinki to Seattle for the return.  

Mileage Plan has long been known for offering great value on global redemptions with access to some of the most aspirational premium products and destinations,” said Brett Catlin, vice president of loyalty, alliances and sales at Alaska Airlines. “We’re excited to provide a more straightforward award proposition while doubling down on the opportunities our guests will have to find amazing values.”  

Alaska has consistently offered some of the best global award redemptions in the industry. Our March 2024 enhancements will provide our guests with more options and even more value: 

• We’re creating additional itineraries when combining Alaska flights with partner flights, providing more availability when connecting to global partner destinations.  

• We’ll open access to increased award inventory on 10% of partner routes covering more than 370 global destinations. This gives members the flexibility to use additional miles to fly when they want in the cabin they want. 

• We’re adding new awards between and within regions outside of North America, such as Madrid to London, Paris to Sydney, or Tokyo to Singapore. 

• We’re reducing the miles required to some of our most sought-after global destinations.  For example, award pricing to London and Tokyo will be reduced by 15% on average when traveling nonstop from the West Coast.  

• Beginning in 2024, we’ll offer regular global partner award sales with quarterly, limited-time promotions featuring special pricing of up to 50% off specific partners, routes or destinations.   

• We’ll continue to offer one of the most generous stopover policies on award tickets in the industry. Stopovers allow for a free stop in a partner’s hub on the way to a final destination, squeezing in two trips for the price of one. Many other carriers allow no stopovers at all or only one stopover on roundtrip itineraries. 

We’re committed to continuing to develop new ways of adding flexibility for our Mileage Plan members. In the future, members will be able to redeem award tickets with a combination of miles and money that will give them more control. We’ll also offer mileage redemption when combining two partner airlines in a single itinerary on a one-way trip. Plus, we’ll further enhance the value of Mileage Plan miles by introducing the ability to redeem miles on car rentals.  

*For partner-only nonstop itineraries. Pricing may vary on partner awards that include connecting segments on Alaska. 

Honoring the Remarkable Contributions of Veterans on Hawaiian’s 94th Birthday (Part 2)

Tomorrow, we’re ringing in two special occasions: Veterans Day and our 94th anniversary as the hometown carrier that introduced commercial air service to the Hawaiian Islands.

As we begin the first day of our 95th year of service, we also recognize the remarkable contributions of the servicemen and women over the decades. Without their skill and commitment, Hawaiian Airlines wouldn’t be the storied company that it is today.

In the second of this two-part blog feature honoring veterans, we’re highlighting two Hawaiian Airlines Veterans Employee Network (HAVEN) members, Sun Min Chun-Dayondon, a flight attendant, and Eric Rice, manager of central baggage claim, who both built their careers in the National Guard and continue to serve while building their careers at Hawaiian Airlines.


Can you share details about your military background and your time in the reserves?

Sun Min Chun-Dayondon: I initially joined the military in 1999 as an enlisted soldier in the Army Signal Corps where I deployed to Iraq and achieved the rank of sergeant, but later became an aviation warrant officer serving as a UH-60M Blackhawk pilot and aviation recruiter for the Hawaiʻi Army National Guard.

0220160952a

Chun-Dayondon in front of a UH-60M Blackhawk.

 

Eric Rice: I joined the Army National Guard in 2006 in Oregon as an infantryman (11B). I deployed to Iraq with the Oregon Army National Guard in 2009-2010, filling the traditional infantry role. In 2012, I was selected to Battalion Recon where I served as both a scout and a sniper at various times. I was deployed again in 2014-2015, that time to Afghanistan with Battalion Recon (still in the Oregon Army National Guard) and served as a team leader for a personal security detail that protected high-level NATO and Department of Defense officials.

1

Rice in his dress uniform and wearing his Order of Saint Maurice medal.

 

Following that deployment, I moved to Hawaiʻi and joined the Hawaiʻi Army National Guard as an infantry instructor. I am currently a senior infantry instructor for the Hawaiʻi Army National Guard where I oversee the training of junior infantry leaders in the Army. We primarily teach small unit tactics, leadership principles and theory, advanced rifle and machine gun marksmanship, and several other related skills as part of the Infantry Advanced Leaders Course. In 2016 I was inducted into the Order of Saint Maurice, an honor that recognized significant contribution to the Infantry Corps.


What else were you doing while serving in the National Guard and where does Hawaiian Airlines come into the picture?

Flight School

Chun-Dayondon (middle) and her parents on a UH-60M Blackhawk at flight school, Fort Novosel, Alabama, in 2014.

Sun Min Chun-Dayondon: In 2015, a fellow UH-60M pilot, who was a manager at Hawaiian Airlines, told me that the company was hiring flight attendants. At that time, I was working full-time as an office manager at an auto body shop while flying for the National Guard part-time. So, I applied and was selected to join one of the 2016 flight attendant classes! I’ve now been a flight attendant for seven years, but much of that time has been spent on military orders. 

Eric Rice: I’ve been consistently in the National Guard for the last 17 years, but I’m new to Hawaiian Airlines. I was hired as the manager of central baggage claim just over a year ago. I currently supervise a team of 11 amazing claims agents. Before Hawaiian, I was working as a deputy sheriff for the State of Hawaiʻi and completing a master’s in applied intelligence from Georgetown University. Trying to balance work, family, and the military at the same time was and has, at times, been both challenging and rewarding.


How have the skills you built in the military been helpful during your time at Hawaiian Airlines?

Sun Min Chun-Dayondon: My time in the military has taught me the importance of discipline, punctuality and completing tasks to standard with attention to detail. But the most useful skill the military has instilled in me is teamwork, which aligns with Hawaiian Airlines’ value of lōkahi (unity). Without it, we can’t be successful in accomplishing the mission or achieving our goals. 

Eric Rice: My experience in the Army has been immensely valuable in preparing me to be successful at Hawaiian Airlines, and I truly believe the leadership skills I learned both as an infantry leader and instructor have and continue to set me up for success.


How has your experience been at Hawaiian? Are you involved in any veteran-focused initiatives at work or in the community?

Sun Min Chun-Dayondon: I am extremely grateful that Hawaiian Airlines has been such an understanding employer when it comes to being away from work on military orders. Hawaiian Airlines has always been supportive of my military service – even on short notice and regardless of how long I would be away, the excused absence was always followed with “Thank you for your service.”  

I am a lifetime member of the National Guard Association of the U.S. (NGAUS) and the Hawaiʻi National Guard Association (HNGA), both of which advocate for military families and improved benefits through legislative action.

"Overall, my time at Hawaiian has been great, but equally important is how it has been as an active National Guard member. Hawaiian’s leadership team has been very accommodating and supportive in fulfilling my monthly and annual obligations."

Eric Rice: I am a member of HAVEN and I try to support as much as I can. I have had to scale back my volunteer, alumni, and veteran activities lately because my wife and I welcomed our first child this past January and I don’t have as much free time as I used to.

Overall, my time at Hawaiian has been great, but equally important is how it has been as an active National Guard member. Hawaiian’s leadership team has been very accommodating and supportive in fulfilling my monthly and annual obligations.

3

Rice (far right) with fellow HAVEN members at Hawaiian's Honolulu headquarters.

 


Any advice for veterans or those preparing to transition out of service and interested in joining the airline industry?

Sun Min Chun-Dayondon: Leaving the military is a tough transition; the theme that I often hear echoed is missing the camaraderie, or the sense of purpose from being in a critical role working toward a common objective and achieving the mission together. The airline industry may seem worlds away from the armed forces, but as flight crew, we are like a squad with everyone relying heavily on each other to be responsible for each task. 

Particularly at Hawaiian, you will sense that we mālama (care for) our colleagues, much like how you would care for members of your unit. In addition, many of the skills and experience you honed while you were in the military are easily transferrable, so take that wealth of knowledge and join the airline industry! We, too, will take you around the world, but always back home.

received_703416631718334

Chun-Dayondon (center) pictured with her classmates on their graduation day from a 2016 Hawaiian Airlines flight attendant training class.

 

Eric Rice: Take advantage of educational opportunities, any opportunity to learn or grow is incredibly valuable. Establish a goal, determine what steps need to be achieved to reach it, and take action to accomplish those steps. 

Lonewolf and Indiana: From Air Force buddies to Alaska pilots

When a guest posted that her Alaska Airlines pilots had flown together in the Air Force, we had to look into it. After some digging, we found that, indeed, First Officer Lloyd and Captain David served in the U.S. Air Force in the ’90s and today often coordinate their schedules to fly together.  

It’s a friendship that started while hunkered in a tent eating MREs (Meal, Ready-to-Eat or prepacked grub) over 25 years ago. They were two different guys from vastly different parts of the country, but united in a passion and dedication to serve their country. 

Lloyd grew up in Maine and got the bug to fly soon after graduating from college as part of Air Force ROTC. After pilot training, he moved onto being an instructor on the T-37 and then flew the C-141 Starlifter and the C-17 Globemaster. He also did an exchange for four years as an instructor pilot on the T-34C for the Navy.  

It was while flying the C-141 at an exercise at McChord Air Force Base (known today as Joint Base Lewis-McChord) in Tacoma, Washington that he met David, a farm kid from Indiana. 

David grew up with his neck craned to the sky watching military jets fly routes over his family’s small farm. He pursued an aeronautical engineering degree and landed a job at Boeing, where he soon decided he’d much rather fly the airplanes than analyze them. So, he applied to the Air Force and, after training, flew the C-141 out of McChord and then the C-12J (a Beech 1900C twin turbo prop) on a tour in South Korea. 

It was at McChord that he ended up seated next to Lloyd as his instructor on a training flight. “We needed to block four hours, so instead of just beating up the pattern at McChord we flew the aircraft up to British Columbia. It was a beautiful flight day, and a memorable one flying over Vancouver Island.” 

The two aviators ended the day and went their separate ways.  

“We didn’t figure we’d see each other again, so we said our goodbyes,” Lloyd said.  

But fate had other plans.  

Three months later, Lloyd and David found themselves once again randomly assigned together for a training exercise.  

“We spent three days living in a tent eating MREs,” Lloyd said. “It was during this time that we found we had a lot in common.” 

They flew together more over the years and stayed in touch, sharing a love for the outdoors, hunting, fishing, motorcycles and cars. David retired in 1999, joined the Air Force Reserve and soon after was hired at Alaska.  

Lloyd stayed in the service as an instructor and did a stint “flying a desk” as he says, in Korea.  But it wasn’t long after he announced that he was planning to hang up his military flight suit that he got a call from his old friend. It went something like, ‘hey let’s get the band back together.’ Lloyd applied at Alaska and joined the airline in 2012. 

Today, the Alaska captain/check airman and first officer often bid their trips together, savoring the time to reconnect and catch up.  

“We enjoy flying together so much that I tell passengers if they have half as much fun as Lloyd and I will be having flying them, that they’re going to have a great time,” David said. 

David likes to rib Lloyd about whether he plans to execute a Navy or an Air Force landing on any particular day, as he taught for both branches of the service. (Ask any Navy or Air Force pilot if there’s a difference and you’ll get an earful.) 

Guests on their flights get a kick out of hearing their story, oftentimes commenting to each other or stopping at the flight deck as they deplane, thanking them for their service.  

Radio Host Carla Marie’s post. A frequent flyer on Alaska, said she got “chills/tears” when she heard their story.  

The serendipity of it all is not lost on the two.

It really is a great experience to have this long history together and share our joy of flying for Alaska Airlines,” David said. “When we are at 35,000 feet and enjoying the amazing view, we still sometimes look at each other and find it hard to believe we have such a fantastic job and are able to do it together.”  

Hawaiian Airlines Embraces Veterans’ Journeys from Service to Civilian (Part 1)

Behind every airline is a collective of military members and veterans whose skills from the armed forces are a perfect fit for the demands of commercial aviation. At Hawaiian, more than 530 self-identified veterans work across our operations, from flying our aircraft to managing cyber security, and since January 2023, we've been a partner in Embry‑Riddle Aeronautical University's Aviation Maintenance Technology (AMT) SkillBridge program, which provides servicemen and women opportunities to bridge the transition into the civilian aviation and aerospace sector

Our veteran employees are also encouraged to stay connected with others through the Hawaiian Airlines Veterans Employee Network (HAVEN) employee resource group (ERG). Established in 2017, HAVEN works to create networking opportunities, enhance recruitment of military members and pave pathways for mentoring and career development.​​ 

haven

Seventeen of HAVEN's 82 members gathered on short notice at Hawaiian's headquarters to take a commemorative Veterans Day group photo.

 

“On behalf of all of us at Hawaiian Airlines, we mahalo those who have served our country. Our employee veterans' commitment to excellence and service has and will always be a key ingredient to our success in connecting Hawaiʻi with the world,” said Robin Kobayashi, senior vice president of human resources and the executive sponsor of the HAVEN ERG.

In the first of this two-part blog feature, we celebrate the service-to-civilian journeys of two HAVEN leaders, John Kim, director of IT field services, and Justin Nowak, senior project manager.


Tell us about your military background and service.

John Kim: I was born and raised on Oʻahu and enlisted into the United States Air Force (USAF) in July 1997 and went to basic military training in November 1997. My first career was as a fuels/cryogenics journeyman at Aviano Air Base in Italy, supporting the largest multinational air campaign, Operation Allied Force (March 1999), in Kosovo. I was 19 years old, delivering fuel to 892 multinational aircraft via a 5,000-gallon refueling truck and working 14-plus-hour shifts.

IMG_0006 2

Kim pictured with a refueling tank while serving in Italy.

 

I then served as a USAF Base Ceremonial Honor Guardsman, a protocol non-commissioned officer for the Wing Commander, Hickam Air Force Base, and after as the executive assistant for the wing command chief. I ultimately became the personal “IT guy” for the four-star general – commander of the Pacific Air Forces and spent the rest of my military career in IT communications – cyber systems operations. After the passing of my father in 2004, I transitioned to the USAF Reserves and the Hawaiʻi Air National Guard, where I ended my 22-year USAF career.

justin military

Nowak pictured in uniform during a military exercise.

Justin Nowak: I first enlisted in the United States Army Reserves as a combat engineer (21B) in September 2005, subsequently undergoing Basic Combat Training at Fort Leonard Wood, Missouri. After a few years of service, I sought a more active military role and re-enlisted for Infantry (11B) in the Active Component in 2009. Following my second stint in Basic Combat Training, this time as an 11B, I was stationed at the 3rd Infantry Division based out of Fort Stewart, Georgia, where I served as a team leader within the 3-7IN Battalion.

During my military career, I was deployed to Iraq and provided support for both Operation Iraqi Freedom and Operation New Dawn. Upon my return from deployment, I received permanent change of station orders to the 25th Infantry Division, stationed at Schofield Barracks in Hawaiʻi. Here, I was attached to the 1-14IN Golden Dragons until my term of service expired in 2016.

After that, I decided to join the Hawaiʻi Army National Guard as an advanced leader course instructor. I was assigned to the 1st Battalion 298th Regiment and continue to serve in this capacity today.


How was the transition out of active duty? How did you come across Hawaiian Airlines?

IMG_9577

Kim with the late U.S. Sen. Daniel Akaka in February 2006 at the welcoming ceremony for the first Boeing C-17 Globemaster at Hickam Air Force Base.

John Kim: It was a scary time for me; I was so used to a regimented schedule and leading. While I was an Air Force reservist, I joined the Honolulu Police Department (HPD) and became a full-time police officer. After six years with HPD, I was offered a full-time civilian position to oversee all IT operations for the Air Forces Reserves in Hawaiʻi and Guam and subsequently transitioned into HPD’s reserve program, where I helped automate some of its reporting practices. I’ve been an HPD reserve officer for over 19 years.

I’ve since served various federal contractor jobs – all of which were lucrative, but it always felt like something was missing and I got tired of working for another company every three years after a contract was up. I remembered seeing Pualani [the iconic face on Hawaiian’s aircraft tail] during my deployments and I thought I’d check out what opportunities Hawaiian Airlines had to offer. I was hired in 2014 as a technical lead and today I oversee our IT field services operation.

Justin Nowak: I faced one of the most challenging periods in my life when I left the U.S. Army in May 2016. The reality was far more demanding than I had anticipated, and the transition was stark: I went from leading soldiers, overseeing millions of dollars’ worth of equipment and bearing immense responsibilities to a situation where all I had was a resume in hand. But I persevered, chose to make Hawaiʻi my new home (I’m originally from Wisconsin) and set my sights on landing a dream career with Hawaiian Airlines.


How did your military skills transition to Hawaiian Airlines?

John Kim: My years in the military allowed me to hone my people skills and taught me that respect as a leader is earned and not just given because of your title. It also taught me that a leader is also responsible for taking initiative and building/maintaining mutually trusting, open relationships with their team. I try to carry these skills into my role as president of the HAVEN ERG.

IMG_9575

Kim with Pearl Harbor survivor Ira “Ike” Schab, who got a hero’s welcome in Honolulu for the 81st anniversary commemoration of the attack.

 

Justin Nowak: My military skills in sharp decision-making, taking initiative, people management and communication have helped me be a better leader at Hawaiian Airlines. I’m also a HAVEN member and officer and was recently honored to share my transition story as a guest speaker for the Wounded Warrior Project.

I’m also an avid ocean paddler and have found that the organizational skills I picked up while in service also apply when racing in an outrigger canoe. In Hawaiʻi, when talking about leadership and teamwork, it’s common to use a canoe crew as an example, because for the canoe to move forward and compete, the crew needs to paddle with rhythm and synchronicity. If one paddle is off, the outrigger could lose its smooth glide across the top of the water. In the military, at Hawaiian Airlines, in the canoe and in life, working as one toward a common goal will always be key to achieving excellence.

justin paddle2

Nowak preparing to head out on a single outrigger canoe during a recent trip to Ra'iātea, French Polynesia.

How has your experience been at Hawaiian? Are you involved in any veteran-focused initiatives at work or in the community?

John Kim: It’s been great, but I think we can do better. We have great leadership here at the company, and HAVEN is working closely with leaders and their teams to find more ways to support veterans and develop recognition programs. We recently worked with human resources in hosting Hawaiian’s first-ever Military Open House, an informational session for military members preparing to transition into a civilian career, and it was a huge success.

Every year hundreds of thousands of military members transition into the civilian market and they bring an advanced perspective that is a competitive advantage in our increasingly globalized economy. Veterans have learned to work side-by-side with individuals with unique backgrounds and capabilities – from all over the world, under stressful and often demanding conditions. As a 22-plus-year Air Force veteran, it’s thrilling to see Hawaiian making impactful strides to support transitioning servicemembers and recognize their value.

original-216DFB33-B249-46DE-B5B2-E26C224B78D0

Last year, Nowak was inducted into the Order of Saint Maurice, which recognizes individuals who have contributed significantly to the Infantry in ways that stand out in the eyes of the recipient's seniors, subordinates and peers. Here, he is pictured wearing his medal alongside his wife and baby girl.

Justin Nowak: My experience as a veteran at Hawaiian has been very fruitful. Being an active member of HAVEN and serving in Hawaiʻi Army Guard has allowed me to be a part of two great military organizations.


Do you have any advice for veterans transitioning from service and interested in joining the airline industry?

John Kim: You’ve proven your commitment, discipline and resourcefulness in the military world and now it's time to trade in your experiences for a new chapter: your second career! This transition period is all about readiness, attitude and learning to adapt and overcome the hurdles that await you. Just find your passion and turn it into your profession!

Justin Nowak: It's going to be challenging, to say the least; however, focus on education and networking to help bolster your chances of landing a meaningful career.

Alaska Air Group rated investment grade by Moody’s Investors Service in initiation of coverage

Strong rating illustrates Moody’s confidence in Alaska’s financial strength, disciplined cost management, operational excellence, and increasing global presence

]Moody’s Investors Service has rated Alaska Air Group with an investment grade credit rating in their initial assessment of the airline, citing the company’s “strong business profile and conservative financial policy.”

The agency assigned Alaska a rating of “Baa3,” which signals that the airline is a stable and good investment.

In a release announcing Alaska’s investment grade rating, Moody’s stated “Alaska’s operations have produced a very competitive, if not leading, operating margin for several years. Moody’s expects this performance to continue.”

Moody’s also highlighted the carrier’s membership in the oneworld alliance and enhanced partnership with American Airlines, the ability for Alaska guests to book flights on 18 other airline partners directly on alaskaair.com, and the airline’s portfolio of quality product offerings.

“The company has three classes of seating on its entire fleet, including its regional subsidiary Horizon Airlines’ Embraer E175 regional jet aircraft. Twenty-five percent of the seats on every aircraft are in premium cabins. The cabin layout facilitates capturing customers across income and budget levels, whether for leisure or business travel.”

Alaska’s legacy of maintaining a strong balance sheet has positioned the carrier to operate without significant debt, weather economic downturns and capitalize on investment opportunities. It has also allowed Alaska to produce industry-leading profit margins even in challenging years – benefiting shareholders through returns and employees through payout programs.

Rose City meets Music City. Alaska Airlines adds new Portland-Nashville nonstop

Alaska Airlines is doing it again – we’re adding another nonstop from the Pacific Northwest to a much sought-after destination in the heart of Tennessee: Nashville.

We continue to grow in Portland with a new route that’ll connect the Rose City with Music City – a counterpart that also loves great food, dynamic music and a vibrant culture. Our daily, year-round flights start on March 14, 2024. Tickets are available for purchase now at alaskaair.com

We’ll be the only airline with nonstop service between Portland and Nashville with a convenient mid-morning departure from Portland and a late afternoon departure from Nashville, which will become our 53rd nonstop destination from Portland next year. Alaska has been the largest carrier in Portland for more than 20 years. We now serve more destinations nonstop from Portland outside of the Pacific Northwest (Washington, Oregon and Idaho) than we did in 2019.  

We’re always focused on better connecting the Pacific Northwest with new nonstops in our network,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines. “We know there’s a strong desire by our guests for an easier way to travel between Portland and Nashville. Our new flight will link a pair of exciting regions that both have wide-ranging, festive entertainment and sports scenes as well as growing business centers.” 

Route Departs Arrives Frequency Aircraft 
Portland – Nashville 9:00 a.m. 3:20 p.m. Daily 737 
Nashville – Portland 4:25 p.m. 7:35 p.m. Daily 737 
All times local 

We’ve been working on adding even more flight options in Portland. On Nov. 17, we’ll begin our new nonstop service to Miami.

Seasonal flights between Portland and Redmond/Bend resume on Nov. 23. Flights to Vancouver, B.C. from Portland resumed this past June. 

Alaska Airlines rekindles nostalgia with ‘Greatest Hits’ Menu, bringing back beloved inflight meals this winter

New and returning items in First Class and Main Cabin will bring guests the perfect blend of nostalgia and chef-curated innovation 

Alaska Airlines is taking a walk down memory lane by bringing back its most loved dishes starting this month through spring 2024, along with a selection of new seasonal chef-curated meals and a line-up of exciting beverages. 

The ‘Greatest Hits’ menu is made up of beloved past entrees based on feedback from guests and crew. Of the 35 First Class entrees, two dozen are returning fan favorites, including the Jerk Chicken with coconut curry fried rice and Kalbi Beef in a Korean BBQ sauce.  

Kalbi Beef – Korean BBQ braised beef steak, coconut curry fried rice, sesame fried greens, and a Korean BBQ sauce.

Alaska is also launching new dishes made of fresh ingredients that are sure to become popular hits among guests, including the Steak & Shrimp and Mediterranean Lentils, available in First Class. 

Celebrity favorite — Alaska’s Sesame Chicken and Rice — will continue to be served to our First Class guests through the winter! Actor and comedian Dax Shepard recently posted on social media he “was still reeling” over two servings of the roasted chicken with sesame teriyaki glaze on an Alaska Airlines flight from Burbank to Portland. 

550+ miles 
🍽️ Fruit Plate with Ellenos® Granola & Yogurt 
🍽️ Plant-Based Granola & Fruit (vegan & made without gluten ingredients) 
🍽️ Protein Plate with Curry Apricot Dip 
🍽️ Signature Fruit & Cheese Plate 
775+ miles
🍽️ Apple Walnut Salad 
🍽️ Beet’s So Fly Salad 
🍽️ Fall Harvest Salad 
🍽️ Gochujang Chicken Sandwich   
🍽️ Kale & Blood Orange Salad 
🍽️ Pesto Chicken Sandwich 
🍽️ Sesame Chicken & Rice 
🍽️ Tillamook® Burger 
1100+ miles
🍽️ Agrodolce Chicken 
🍽️ Everything Bagel Strata 
🍽️ Ginger Beef Lo Mein 
🍽️ Jerk Chicken 
🍽️ Moroccan Chicken 
🍽️ Peruvian Steak & Rice 
🍽️ Poblano Corn Omelet 
🍽️ Pulled Pork Breakfast Scramble 
🍽️ Southwest Ranchero Eggs 
1525+  miles
🍽️ Roasted Chicken & Delicata Squash 
 
2100+ miles
🍽️ Kalbi Beef 
 
To Hawaii: 
🍽️ Smoked Salmon & Curried Vegetables 
775+ miles 
🍽️ Jetsetter’s Jam 
🍽️ Signature Fruit & Cheese Platter 

To/From Hawaii:  
🍽️ Tillamook® Cheeseburger 
1100+ miles
🍽️ Beet’s So Fly Salad 
🍽️ Charcuterie Platter 
🍽️ Chicken Curry Wrap 
🍽️ Chicken Shawarma 
🍽️ Fall Harvest Salad 
🍽️ Morning Protein Platter with Smoked Salmon Dip 
🍽️ Sunrise Breakfast Sandwich with Bacon and Scallion Aioli 

In the Main Cabin, guests will once again have the option to pre-order the Chicken Curry Wrap and the popular Beets So Fly Salad made with a medley of flavors including pickled beets, mixed greens, feta cheese and chicken breast in a Dijon balsamic dressing.  

Beets So Fly Salad

“Part of redesigning our menu every few months means trying new entrees and saying goodbye to old ones. But there is always a meal that guests can’t wait to eat again and don’t want to see go. We looked back at what entrees guests and our crews loved the most over the years and built a menu around our top favorite Alaska dishes,” said Todd Traynor-Corey, managing director of guest products at Alaska Airlines. 

Alaska is also excited to announce a line-up of new beverages, which will be available on flights starting Dec. 1, including freshly brewed Stumptown Coffee, that will pair perfectly with Alaska’s new oat milk creamer and Portland-based Stash Tea’s English Breakfast, Super Mint and Premium Green flavors.

Remember to easily pre-order your favorite meals as early as two weeks before your flight and up to 20 hours prior to departure in all cabins using Alaska’s industry-leading pre-order feature. 

ICYMI: Alaska recently announced its partnership with Portland-based Stumptown Coffee to create a proprietary blend designed specifically for enjoyment at 30,000 feet where tastebuds react differently. This unique coffee offering will be available in all cabins by Dec. 1. These beverages join a collection of other premium West Coast products such as Straightaway Cocktails (Portland), Sierra Nevada Brewing (California), Seattle Chocolate (Washington), Fremont Brewing (Seattle), Tillamook® Cheese (Oregon) and Beecher’s ® Cheese (Seattle).   

Our custom roast will be available exclusively on all Alaska flights starting this fall and will be on every flight by Dec. 1, 2023. Plus, guests can sip Stumptown in our Portland and JFK Lounges where we’ll be proudly serving Stumptown’s Holler Mountain for our brewed coffee and Hair Bender in our hand-crafted espresso beverages. Trapper Creek will also be available as a decaf option. 

New menu items in First Class: 

550+ miles
🍽️ Apple & Gouda Chicken Sausage Breakfast Sandwich 
🍽️ Moroccan Chickpea Salad (vegan & made without gluten ingredients) 
775+ miles
🍽️ Chicken Sandwich with Red Pepper Spread 
1100+ miles
🍽️ JUST Egg™ Mexican Egg Bites   (vegan & made without gluten ingredients) 
🍽️ Mediterranean Lentils (vegan & made without gluten ingredients)  
🍽️ Parmesan Scrambled Eggs with Bacon 
1525+ miles
🍽️ BBQ Bacon Burger   
🍽️ Fried Rice with Chicken 
 
2100+ miles 
🍽️ Steak & Shrimp 
 
To Hawaii: 
🍽️ Parmesan Scrambled Eggs with Portuguese Sausage 
🍽️ Pineapple Oat Cakes 

New menu items in the Main Cabin:  

1100+ miles
🍽️ Morning Protein Platter with Greek Yogurt   
🍽️ Sunrise Breakfast Sandwich with Black Forest Ham & Lemon Aioli 

Alaska puts in a lot of effort to cultivate a comfortable and rewarding guest experience and part of that includes its inflight food and beverages,” said Alaska Airlines MVP Gold 100K member Sterling Pearson who is excited about the return of Alaska’s Kalbi Beef First Class entrée.

“It was absolutely delicious and one of my personal favorites. It has well-paired flavors, between the sauce and the meat. The presentation was also top-notch. I think the fact that Alaska is putting in the effort to bring back past menu items shows their dedication to giving passengers what they enjoy the most and is also an example of how Alaska cares about the guest experience.”

The Leihōku Collection: Hawaiian’s Home Retail Line Celebrates Navigation, Elevates Island-Style Comfort

The idea of being 'at home' when traveling is one of the most sought-after feelings. We want to experience new places and cultures but also embrace the comfort of the familiar, oftentimes through food, activities and even technology.

At Hawaiian Airlines, we look forward to sharing our island home with every guest who travels with us, which is why we're thrilled to announce our first-ever home and travel retail collection through an expanded partnership with Noho Home, the design team behind our newest in-flight amenities and soft goods.

 

The Leihōku Collection, named after the premium suites of our Boeing 787 Dreamliner, brings a sense of place and comfort to kamaʻāina and visitors with contemporary home décor and travel items. The full collection is available through the NoHo Home website and pop-up shop at Ala Moana Shopping Center in Honolulu. A limited collection is available for purchase on domestic flights as well as Sydney and Auckland flights from the Hawaiian Airlines Pau Hana Cart.

NH Retail Products In Flight HH

Products from The Leihōku Collection available on the Hawaiian Airlines Pau Hana Cart include a travel blanket, chopsticks, reusable cleaning clothes and a fashion wrap.

 

"Our intention with this collection is to introduce guests to these designs while on our aircraft and hopefully they'll want to take items home with them to remember their time with us and the memories made while exploring our islands," said Alisa Onishi, senior director of brand, community and culture at Hawaiian Airlines.

"Noho Home was the perfect partner because we knew we wanted to create a sense of home within our Premium Cabin and throughout our aircraft, so we developed our in-flight amenity kits and soft goods and expanded those designs into a home retail collection."

All items in the collection are adorned with one of three designs:

  • Kilo Hōkū, or stargazer, was inspired by breathtaking timelapse photography of the night sky and is a captivating visual representation of the eternal nature of the cosmos, a testament to the timeless dance of stars and planets that have guided voyagers throughout history.
  • Lele means to “fly or leap” and celebrates the marvel of flight and the spirit of adventure.
  • ʻŌlali means to “glide smoothly” like a bird in the air or dolphin in the ocean.

"It's an absolute honor and a privilege to work alongside Hawaiian to create an atmosphere that evokes home and tells a story of navigation through design and pattern," said Jalene Kanani Bell, owner of Noho Home. "Our culture has a rich history of being voyagers and this collection celebrates our sense of travel and journey."
 

KILO HOKU Capsule SQ2 HR

Dream of your next vacation in the Kilo Hoku bedding from the capsule collection

 

LUGGAGE TAG FABRIC FR WB_HR

Fabric luggage tags in the Kilo and Lele designs

 

Lele Teal Napkins LS_HR

Lele teal napkin set from The Leihōku Collection

 

ROOM SPRAY BOX FRONT WB_HR

Room and linen spray in three floral scents: gardenia, puakenikeni and pikake

 

Kilo Hoku Shower Curtain LS 2_WEB

Kilo Hoku Shower Curtain from The Leihōku Collection


The holidays are right around the corner and whether you are hosting family and friends or looking for a unique gift, the Hawaiian Airlines x Noho Home's Leihōku Collection has you covered. Shop the collection at NohoHomeHawaii.com/pages/leihoku.

Loading...