Media Advisory: Alaska and Horizon Announce New Marketing Program For Thursday, September 16 News Budget

   SUMMARY:  Alaska Airlines and Horizon Air are embarking upon a major, new
             marketing program.
   WHO:
             Gregg Saretsky, executive vice president of marketing and
             planning, Alaska Airlines, and Pat Zachwieja, vice president of
             marketing and planning, Horizon Air

   WHAT:
             A press briefing to discuss how Alaska and Horizon plan to
             provide an array of enhanced customer travel benefits.

   WHERE:
             Alaska Airlines' corporate headquarters Board Room, 19300
             International Boulevard, City of Sea-Tac.  Ample parking is
             available.

   WHEN:
             10:00 a.m., Thursday, September 16.  Reporters are asked to
             come to the reception area of Alaska Airlines at the west end
             of the corporate headquarters facility and sign in for the
             briefing.

  CONTACT:
             For more information or to RSVP, call Lou Cancelmi, Alaska
             Airlines, or Sam Sperry, Alaska Airlines at 206-392-5101.

PRNewswire — Sept. 15

SOURCE: Alaska Airlines