Alaska Airlines Says Aloha to Hawaii

Airline launches daily Seattle-Honolulu, Seattle-Kauai service starting in
                                 October

         * * *  INFORMATION EMBARGOED UNTIL THURSDAY, MAY 31* * *


  WHEN:      6-9 a.m. Pacific time, Thursday, May 31

  WHERE:     Seattle-Tacoma International Airport, Main Terminal, Alaska
             Airlines check-in area

  WHAT:      Alaska Airlines celebrates new service to the Aloha state
             starting in October. Festivities in the Alaska Airlines
             check-in area will include live Polynesian entertainment and
             airline senior executives presenting leis to arriving customers
             and employees. Senior executives will be available for
             interviews.

  WHO:       Bill Ayer, Alaska Airlines' chairman and chief executive
             officer
             Gregg Saretsky, Alaska Airlines' executive vice president of
             flight and marketing

  PARKING:   North Charter Bus Lot - Media Parking Area (media credentials
             and/or vehicle with media logo or media placard required for
             access)

  RSVP:      Please contact Alaska Airlines Corporate Communications at
             (206) 392-5101 - office or (206) 304-0008 - mobile.

  Contact:    Caroline Boren -or- Paul McElroy  -or-  Media pager:
             (206) 392-5101       (206) 392-5038     (206) 304-0008

PRNewswire — May 30

SOURCE: Alaska Airlines