Alaska Airlines Names Amanda Tobin Manager of Media Relations

Amanda Tobin joined Alaska Airlines as manager of media relations. In this role, Tobin will serve as one of the airline’s primary spokespersons to regional and national news media.

"Amanda’s decade of experience in both journalism and communications, coupled with her solid track record serving the needs of journalists, makes her a strong addition to Alaska’s corporate communications team," said Caroline Boren, managing director of strategic and corporate communications at Alaska Airlines.

Tobin comes to the airline from Puyallup, Wash.-based Good Samaritan Community Healthcare, where for the past two years she oversaw comprehensive communications strategies. She previously led public relations for Eureka, Calif.-based PBS station KEET. Starting her career as a journalist, Tobin has held a variety of broadcast news positions, serving as assistant news director, bureau chief, reporter and evening news anchor for CBS television affiliates.

In addition to her professional roles, Tobin has been extensively involved in charity work. She served as co-host for the northern California Easter Seals Telethon, received the distinguished president award from Kiwanis International, and has served as board member for several non-profit organizations.

Tobin earned both a master’s degree in business administration and a bachelor’s degree in journalism from Humboldt State University. She resides in Bellevue, Wash., and is an avid traveler.

SOURCE: Alaska Airlines