Alaska Airlines Inaugurates Service to Hawaii

Hawaiian celebration at Seattle-Tacoma International Airport celebrates first

                         Seattle-Honolulu flight

  WHEN:      Friday, Oct. 12, 7 a.m. Pacific time

  WHERE:     Gate C-9, Seattle-Tacoma International Airport

  WHAT:      Alaska Airlines will inaugurate its new service to Hawaii with
             a Hawaiian-themed celebration at Seattle-Tacoma International
             Airport. Beginning Friday, Alaska Airlines will operate daily
             flights between Seattle and Honolulu. Passengers will be
             welcomed aboard the first Hawaii flight following a traditional
             Hawaiian Kahuna blessing and Hawaiian music performance. The
             airline also will offer nonstop service between Seattle and
             Lihue on the island of Kauai beginning Oct. 28, and between
             Anchorage, Alaska, and Honolulu starting Dec. 9.

  TIMELINE:  7 a.m.     Media meet Alaska Airlines representatives in
                        between Alaska Airlines and United ticket counters
                        for escort to departure gate
             7:30 a.m.  Hawaiian Kahuna blessing, Hawaiian dance performance
                        at departure gate
             7:40 a.m.  Remarks from Alaska Airlines and Port of Seattle
                        CEOs
             7:45 a.m.  Ribbon-cutting welcomes passengers aboard aircraft
             8:40 a.m.  Flight 851 departs

  WHO:       The following people will be available for media interviews:

          *  Customers traveling on the first flight
          *  Bill Ayer, Alaska Airlines' CEO
          *  Tay Yoshitani, Port of Seattle CEO

  RSVP:      Please contact Alaska Airlines Corporate Communications at
             (206) 392-5134 by Thursday, Oct. 11, at 2 p.m. to confirm
             attendance.

  ACCESS:    Members of the news media must show credentials and will be
             escorted at all times by Alaska Airlines representatives.

  CONTACTS:  Amanda Tobin Bielawski -or- Caroline Boren
             (206) 392-5134              (206) 392-5799

PRNewswire — Oct. 10
First Call Analyst:
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SOURCE: Alaska Airlines